Sr Graphic Designer (B2B Branding & Integrated Campaigns)

📍 Job Overview

Job Title: Sr Graphic Designer (B2B Branding & Integrated Campaigns)

Company: Distro

Location: Brazil

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: May 07, 2026

Experience Level: 5-10 years

Remote Status: 100% Remote

🚀 Role Summary

• This role is centered around the strategic development and execution of B2B branding initiatives and integrated marketing campaigns, requiring a strong systems-thinking approach to design.

• You will be responsible for evolving brand systems, visual frameworks, and design guidelines to ensure consistent and impactful brand representation across all touchpoints.

• The position demands close collaboration with cross-functional teams, including marketing, content, product, and strategy, to translate business objectives into compelling visual solutions.

• Key to success will be the ability to efficiently manage multiple projects in a remote, async-friendly environment, with a focus on high-quality visual execution.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and requirements strongly indicate a role that bridges creative design with GTM strategy, focusing on brand systems and campaign execution. This aligns with a Marketing Operations or GTM Design specialization, emphasizing strategic visual communication rather than purely aesthetic execution. The emphasis on B2B branding and integrated campaigns suggests a need for understanding business objectives and translating them into scalable design solutions, a core tenet of operations roles.

📈 Primary Responsibilities

• Design, develop, and maintain robust B2B brand systems, visual frameworks, and comprehensive design guidelines.

• Strategize and execute integrated marketing campaigns across various digital channels, ensuring cohesive messaging and visual appeal.

• Create versatile campaign toolkits, impactful key visuals, and essential assets for seamless multi-channel deployment.

• Uphold and enforce visual consistency across all brand touchpoints, from digital assets to client-facing materials.

• Foster strong collaborative relationships with cross-functional teams, including marketing, content, product, and strategy stakeholders.

• Effectively translate complex business objectives and brand positioning into clear, impactful, and scalable design solutions.

• Articulate and present design decisions, rationale, and strategic implications clearly to internal teams and external clients.

• Operate with high efficiency and adaptability within a remote, feedback-driven, and async-friendly work environment.

📝 Enhancement Note: The responsibilities highlight a strategic design function that directly supports GTM efforts. The emphasis on "design systems," "integrated campaigns," and "translating business objectives" points to a role that requires an understanding of marketing strategy and operational efficiency in design execution. This goes beyond typical graphic design tasks by demanding a strategic viewpoint and a focus on scalable, consistent outputs that drive business results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential.

Experience: A minimum of 5 years of progressive experience as a Designer or Senior Designer, with a significant focus on B2B branding and marketing environments.

Required Skills:

• Proven expertise in developing and evolving B2B brand systems, visual identity, and detailed design guidelines.

• Demonstrated experience in conceptualizing and executing integrated marketing campaigns, not just isolated assets.

• Solid understanding of core design principles including typography, layout systems, visual hierarchy, and composition.

• High proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Ability to effectively manage multiple concurrent projects in a fast-paced, dynamic environment.

• Strong verbal and written communication skills, with the ability to collaborate effectively in English.

• English language proficiency: Upper-Intermediate to Advanced (B2–C1 level). Preferred Skills:

• Prior experience in agency environments, particularly those serving B2B clients.

• Familiarity or experience working with SaaS, Tech, or B2B service industries.

• Exposure to no-code tools such as Webflow, Framer, or WordPress for design implementation.

• Experience working within distributed or international teams, understanding remote collaboration dynamics.

• Interest in or practical experience utilizing AI tools to enhance and streamline design workflows.

📝 Enhancement Note: The required skills emphasize B2B context, integrated campaign experience, and proficiency in key design tools, aligning with operational efficiency and strategic output. The preferred skills, particularly agency experience and familiarity with no-code tools, suggest a need for adaptability and a broader understanding of design's role in digital marketing and product development, common in operations-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 5 years of B2B design work, with a strong emphasis on brand systems and integrated campaigns.

• Case studies that clearly illustrate the design process, from initial concept and strategy to final execution and impact.

• Demonstrations of how you translated business objectives and brand positioning into scalable and consistent visual solutions.

• Examples of design guidelines, brand system documentation, and campaign toolkits that highlight your ability to create structured and maintainable design assets.

• Evidence of proficiency in Figma and Adobe Creative Suite, with examples of complex projects managed within these tools. Process Documentation:

• Documented workflows for campaign asset creation, ensuring efficiency and brand consistency.

• Examples of how you have contributed to or maintained design guidelines and brand system documentation.

• Evidence of collaboration processes used when working with cross-functional teams on integrated campaigns.

• Case studies detailing how you approached problem-solving and decision-making in past design projects, highlighting your strategic thinking.

📝 Enhancement Note: For a role of this nature, a portfolio is paramount. It should not just display aesthetic quality but also demonstrate strategic thinking, process discipline, and the ability to deliver scalable, consistent brand assets that support business objectives. This aligns with operations' focus on process, efficiency, and demonstrable results.

💵 Compensation & Benefits

Salary Range: $1,900 - $3,200 USD per month. This range is based on the provided information and typical market rates for a Senior Graphic Designer with B2B and integrated campaign experience in the LATAM region, considering the stipulated experience level and the remote work arrangement.

Benefits:

• Fully remote work, allowing flexibility to work from anywhere in LATAM.

• Stable, full-time employment position offering security and consistent work.

• Opportunity to engage with an international client, broadening professional exposure.

• Be part of a collaborative and design-driven team environment that values creative input.

• Competitive salary package, benchmarked against experience and market standards.

• Clear pathways for career growth within a global operational framework.

Working Hours: The role is full-time, with an async-friendly team structure that requires light overlap with U.S. working hours. This suggests approximately 40 hours per week, with flexibility, but a need for core overlap for key collaborative activities.

📝 Enhancement Note: The salary is provided in USD, which is common for remote roles in LATAM. The monthly structure is typical for the region. The benefits emphasize flexibility, international exposure, and career development, which are attractive to operations professionals seeking growth and a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader technology and digital services sector, with a focus on providing services that likely involve creative, marketing, and potentially content distribution, given the "Distro" name. The role's focus on B2B branding and integrated campaigns suggests they support businesses in their marketing and brand development efforts.

Company Size: Not explicitly stated, but the mention of a "growing international team" and "distributed or international teams" suggests a company that has scaled beyond a startup phase and operates globally.

Founded: Not specified, but the company's growth implies a history of established operations.

Team Structure:

• The design team is part of a larger, growing international group, likely operating in a matrixed structure.

• This role will collaborate closely with marketing, content, product, and strategy departments, indicating a highly cross-functional operational model.

• The team is described as "design-driven," suggesting a strong emphasis on the strategic importance of design within the company's operations. Methodology:

• Operations are characterized by a remote, async-friendly approach with light overlap with U.S. working hours, promoting efficient asynchronous communication and workflow management.

• A feedback-driven environment is encouraged, fostering continuous improvement and iterative design processes.

• The company values a systems-thinking approach to design, emphasizing scalability and consistency in visual solutions.

Company Website: distro.tv

📝 Enhancement Note: The company culture appears to be modern, global, and focused on collaboration and efficient remote operations. The "design-driven" aspect is crucial for a designer role, and the async-friendly nature points to a mature operational framework that values autonomy and effective communication.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, implying a level of autonomy, strategic input, and mentorship capability. In an operations context, this senior level means contributing to the efficiency and scalability of the design function, ensuring brand consistency across a GTM strategy, and potentially influencing design processes.

Reporting Structure: While not explicitly stated, a Senior Designer typically reports to a Design Lead, Creative Director, or a Marketing Manager. Given the cross-functional nature, there will be significant interaction with various department leads.

Operations Impact: The role's impact on operations is significant, as strong B2B branding and well-executed integrated campaigns are crucial for lead generation, customer acquisition, and overall market perception. The designer will directly influence the effectiveness of marketing efforts and the scalability of brand assets.

Growth Opportunities:

• Specialization: Deepen expertise in B2B branding, system design, and integrated campaign strategy.

• Leadership: Potential to move into a Lead Designer role, mentoring junior designers and overseeing larger projects.

• Cross-functional Advancement: Opportunity to transition into roles with broader marketing operations or GTM strategy responsibilities, leveraging design expertise.

• Skill Development: Continuous learning through exposure to international clients, diverse projects, and potentially AI design tools.

📝 Enhancement Note: This role offers a clear path for growth within a design specialization or into broader operational GTM functions. The emphasis on strategic contribution and cross-functional collaboration is a hallmark of operations-aligned career paths.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office requirement. The work environment is virtual, relying on digital collaboration tools.

Office Location(s): Remote from anywhere in LATAM, with a specific mention of Brazil. This allows for geographic flexibility within the region.

Workspace Context:

• The workspace is entirely digital, requiring a reliable internet connection and a dedicated home office setup.

• Collaboration occurs through various online platforms, emphasizing strong digital communication and project management skills.

• Access to design tools and technology is essential, with Figma and Adobe Creative Suite being primary.

• Opportunities for team interaction will be virtual, through video calls, messaging platforms, and collaborative design sessions.

Work Schedule: Full-time with an async-friendly approach. While there are approximately 40 working hours per week, there's an expectation of light overlap with U.S. working hours for critical meetings and collaborations. This fosters a flexible schedule while ensuring team connectivity.

📝 Enhancement Note: The remote and async-friendly nature of the work environment is a key characteristic. It requires individuals who are self-motivated, disciplined, and adept at virtual collaboration. The light overlap with U.S. hours is a common operational requirement for global remote teams to facilitate real-time communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with B2B branding and integrated campaign requirements.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, walking through selected case studies, explaining your design process, strategic rationale, and the impact of your work. Be prepared to discuss your experience with brand systems and campaign execution.

• Cross-functional Interview: An interview with members from marketing, content, or strategy teams to assess collaboration skills, understanding of business objectives, and ability to translate strategy into design.

• Final Interview: Potentially with a hiring manager or senior leadership to discuss cultural fit, long-term career goals, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B branding and integrated campaign projects. Focus on quality over quantity.

• Showcase Process: For each project, clearly outline the problem, your strategic approach, the design process, tools used (especially Figma and Adobe Suite), and the results or impact.

• Highlight B2B Focus: Emphasize projects that demonstrate a deep understanding of B2B audiences, marketing funnels, and business objectives.

• Brand Systems Expertise: Include examples of brand guidelines, visual frameworks, or design systems you've developed or contributed to.

• Campaign Integration: Detail how you ensured visual consistency and strategic alignment across multiple channels for integrated campaigns.

• Clear Communication: Be ready to articulate your design decisions and rationale clearly and concisely in English.

Challenge Preparation:

• Be prepared for a potential design challenge or a detailed discussion about how you would approach a hypothetical B2B branding or campaign task.

• Practice articulating your design strategy, considering scalability, brand consistency, and business impact.

• Review common B2B marketing campaign structures and current design trends in the tech/SaaS space.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, communication, and operational efficiency within a remote, collaborative setting. A strong portfolio that highlights process and impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and maintaining design systems. Expect to demonstrate advanced proficiency.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign for asset creation, manipulation, and print/digital production.

• Webflow, Framer, WordPress (Preferred): Familiarity with these no-code/low-code platforms is beneficial for understanding design implementation in digital environments.

Analytics & Reporting: While not directly responsible for analytics, an understanding of how design impacts campaign performance (e.g., conversion rates, engagement metrics) is advantageous. Familiarity with tools like Google Analytics or marketing dashboards could be a plus.

CRM & Automation: No direct CRM/automation responsibilities are listed, but an awareness of how design assets integrate into marketing automation platforms or CRM workflows could be beneficial.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with no-code tools is a strong plus, indicating an understanding of how design is implemented and scaled in real-world digital products and marketing campaigns, a key aspect of GTM operations.

👥 Team Culture & Values

Operations Values:

• Strategic Design: Prioritizing design that is not just visually appealing but strategically aligned with business objectives and brand positioning.

• Systematic Approach: Valuing the creation and maintenance of scalable brand systems and design guidelines for consistency and efficiency.

• Collaboration & Transparency: Fostering an open environment for feedback, clear communication, and cross-functional teamwork, especially in a remote setting.

• Efficiency & Adaptability: Embracing remote work practices, async communication, and a proactive approach to problem-solving and project management.

• Continuous Improvement: Encouraging learning, experimentation, and the adoption of new tools (like AI) to enhance design workflows and outcomes.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, content, product, and strategy teams to ensure design solutions meet diverse business needs.

• Feedback-Driven: Open to constructive criticism and iterative design processes, using feedback to refine work.

• Async Communication: Proficient in using digital tools for clear, concise communication and project updates, minimizing the need for constant synchronous meetings.

• Knowledge Sharing: Willingness to share design best practices, insights, and contribute to the collective knowledge of the team.

📝 Enhancement Note: The emphasis on strategic design, systematic approaches, and collaborative efficiency aligns strongly with the values expected in a successful operations team, particularly within a GTM context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Strategy: Effectively translating complex B2B business objectives and brand strategies into compelling and scalable visual designs.

• Remote Collaboration Dynamics: Maintaining seamless communication and collaboration with a distributed, async-friendly team across different time zones.

• Pace of a B2B Environment: Adapting to the fast-paced nature of integrated campaign execution and the demands of a global client.

• Staying Ahead of Design Trends: Continuously evolving design skills and workflows, including the integration of new technologies like AI, to maintain high-quality output.

Learning & Development Opportunities:

• B2B Branding Specialization: Deepening expertise in crafting and maintaining brand identities for business-to-business markets.

• Integrated Campaign Mastery: Gaining extensive experience in developing cohesive visual strategies across multiple digital marketing channels.

• Global Client Exposure: Working with international clients provides exposure to diverse markets, business challenges, and design expectations.

• AI in Design: Exploring and integrating AI tools into the design workflow for increased efficiency and creative exploration.

• Remote Work Best Practices: Honing skills in asynchronous communication, self-management, and virtual collaboration.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how this role contributes to operational excellence and professional development, particularly in the evolving landscape of digital marketing and remote work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a B2B brand system. What were the key components, and how did you ensure scalability and consistency?" (Prepare to discuss your process, rationale, and any challenges faced.)

• "Walk us through an integrated marketing campaign you designed. How did you translate the core strategy into assets for different channels, and what was the impact?" (Focus on the strategic thinking behind your creative execution and demonstrable results.)

• "How do you approach translating complex business objectives into effective visual design solutions?" (Be ready to discuss your understanding of target audiences, brand positioning, and GTM goals.)

• "Describe your experience working in a remote, async-friendly environment. What strategies do you use to stay organized and collaborate effectively?" (Highlight your self-management skills and communication techniques.) Company & Culture Questions:

• "What attracts you to Distro, and how do you see your skills contributing to our B2B branding and campaign efforts?" (Research Distro's current branding and market position.)

• "How do you ensure your design work aligns with broader marketing and business goals?" (Demonstrate your understanding of GTM strategy and operations.)

• "Describe your ideal team collaboration style, especially in a remote setting." (Emphasize your ability to work cross-functionally and provide constructive feedback.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as stories, detailing the problem, your unique solution, and the measurable outcome.

• Strategic Rationale: For each project, clearly explain why you made specific design choices, linking them back to business objectives or brand strategy.

• Process Visualization: Use visuals and concise text to demonstrate your workflow in Figma and Adobe Suite, showing how you managed complexity and ensured consistency.

• Impact Metrics: Quantify your achievements whenever possible (e.g., campaign engagement rates, brand guideline adoption, efficiency gains in asset production).

• Conciseness: Be mindful of time; present your strongest points efficiently, allowing time for questions.

📝 Enhancement Note: Preparing for these types of questions will demonstrate not only your design skills but also your strategic thinking, operational awareness, and ability to contribute effectively within a remote, GTM-focused team.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Lever link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B branding and integrated campaign projects, emphasizing process, strategy, and measurable impact. Ensure your Figma and Adobe Creative Suite skills are evident.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience in B2B design, highlighting achievements related to brand systems, campaign execution, and cross-functional collaboration. Use keywords from the job description like "B2B Branding," "Integrated Campaigns," "Brand Systems," and "Figma."

• Interview Preparation: Practice articulating your design process, strategic rationale, and collaborative approach. Prepare specific examples for common interview questions related to B2B design, remote work, and campaign strategy.

• Company Research: Familiarize yourself with Distro's current market presence, brand identity, and services. Understand how your design expertise can support their B2B GTM efforts and contribute to their operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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