Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: DiYanni Homes

Location: Carmel, Indiana, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-05T20:37:25

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual branding and creative direction for DiYanni Homes' Indianapolis market expansion.

• Develop and execute high-caliber graphic design assets across all digital, print, social media, and experiential marketing channels.

• Drive engagement and brand recognition through innovative social media content creation, including graphics, reels, and short-form videos.

• Collaborate on creative direction for professional photography and video shoots to enhance brand storytelling.

• Contribute to the evolution of DiYanni's visual identity, ensuring consistency and modern aesthetics across all touchpoints.

📝 Enhancement Note: This role is positioned as a creative engine, not a production-focused position, emphasizing strategic brand development and innovative design thinking within the real estate and home building sector. The requirement for advanced proficiency in Adobe Creative Suite and Canva, alongside experience in luxury branding and visual storytelling, indicates a need for a seasoned designer capable of elevating a premium brand's presence.

📈 Primary Responsibilities

• Design and produce visually compelling marketing materials, including social media graphics, digital advertisements, print collateral, brochures, flyers, presentation decks, signage, event materials, email graphics, website visuals, and sales collateral, ensuring strict adherence to DiYanni’s premium brand standards.

• Create engaging visual content for key social media platforms (Facebook, Instagram, LinkedIn, YouTube, and emerging platforms), including graphics, reels, stories, and branded campaigns designed to increase engagement and brand recognition.

• Develop creative concepts for marketing campaigns aimed at driving traffic to the Design Center and enhancing online engagement.

• Assist in providing creative direction for professional photography, model home shoots, video content, and lifestyle branding campaigns.

• Organize and maintain the company’s media and creative asset library, ensuring efficient access to brand assets.

• Contribute fresh, innovative creative ideas to help the company stand out from competitors and evolve the DiYanni visual identity within the Indianapolis market.

• Design materials for key events such as grand openings, open houses, home shows, realtor events, and Design Center events, focusing on creating memorable customer experiences.

📝 Enhancement Note: The responsibilities clearly outline a need for a designer who can manage a wide array of creative outputs, from core marketing collateral to specialized event materials. The emphasis on "creative direction" for photo/video and "brand development" suggests a role that involves strategic input beyond just execution, requiring a designer to think about the overall brand narrative and market positioning.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles with this level of responsibility and creative demand.

Experience: 3–5+ years of professional graphic design or brand design experience, with a focus on creating high-caliber, visually compelling work. A strong portfolio demonstrating experience in luxury branding, real estate, home building, interior design, or lifestyle branding is highly preferred.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in Canva for rapid content creation and social media assets.

• Strong understanding of branding principles, typography, layout, composition, and color theory.

• Proven ability to design for both digital and print marketing campaigns.

• Excellent attention to detail and a strong creative execution record.

• Ability to collaborate effectively within a team environment while also independently owning creative projects.

• Proficiency in digital content creation for social media platforms. Preferred Skills:

• Experience with video editing software.

• Photography and/or videography skills.

• Motion graphics experience.

• Familiarity with real estate, luxury products, home building, interior design, or lifestyle branding aesthetics.

• Experience in developing and executing creative concepts for marketing campaigns.

📝 Enhancement Note: The requirement for "advanced proficiency" in both Adobe Creative Suite and Canva suggests a need for versatility – the ability to handle complex design tasks with Adobe's professional tools while also being agile with Canva for quicker, social-media-centric assets. The preference for industry-specific experience highlights the company's desire for a candidate who can immediately understand and contribute to their market niche.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of professional design work, with a strong emphasis on brand development and execution.

• Demonstrations of creative problem-solving through design, particularly for marketing campaigns and brand consistency.

• Examples of digital assets (social media graphics, web banners, email templates) and print collateral (brochures, flyers, signage).

• Case studies or examples illustrating contributions to brand evolution or strengthening visual identity.

• Work samples that reflect an understanding of luxury branding, storytelling, and target audience engagement. Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, from concept ideation and client brief interpretation to final asset delivery and revision management.

• Be ready to articulate how you ensure brand consistency and quality control throughout the design workflow.

• Demonstrate an understanding of asset management and organization for creative libraries.

📝 Enhancement Note: The emphasis on a "high-caliber creative" and "pioneering the next era of the DiYanni brand" implies that a portfolio should highlight innovative and strategic design thinking, not just execution. Portfolio pieces demonstrating a direct impact on brand perception or market engagement will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5 years of experience in a mid-sized metropolitan area like Indianapolis, and considering the emphasis on advanced skills and creative leadership, the estimated salary range is $60,000 - $80,000 annually. This range accounts for the in-office requirement and the need for a designer capable of strategic brand contribution.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development and continuing education in design and marketing trends.

• Potential for employee discounts on DiYanni Homes products or services.

Working Hours: This is a full-time, on-site position. Standard working hours are expected to be approximately 40 hours per week, likely aligning with typical business hours (e.g., Monday-Friday, 8:00 AM - 5:00 PM), with potential for occasional overtime during peak project periods or event support.

📝 Enhancement Note: The salary estimate is based on data from similar roles in the Indianapolis area, factoring in the experience level (2-5 years AI-derived) and the specific technical and creative skill requirements. Benefits are standard for full-time positions in the US, with an assumption that a company focused on "The Best Experience" would offer competitive employee perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Building & Construction. DiYanni Homes operates within a competitive market that values quality craftsmanship, customer experience, and strong brand presence. The company's mission, "We hire the Best People, We build the Best Homes, We give the Best Experience," suggests a culture focused on excellence, customer satisfaction, and high-performance teams.

Company Size: While not explicitly stated, DiYanni Homes appears to be a growing company with a significant market presence, indicated by their focus on expanding within the Indianapolis market. This suggests a dynamic environment that might offer opportunities for influence and growth, typical of mid-sized to large regional companies rather than small startups or massive corporations.

Founded: The founding date is not provided, but the company's mission and focus on building "the best homes" imply a history rooted in quality and customer-centric values.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team. This team may include marketing managers, digital marketers, content creators, and potentially other design support.

• Reporting structure is likely to be to a Marketing Director or Creative Lead, who oversees brand strategy and campaign execution.

• Cross-functional collaboration is essential, working closely with sales teams, design center staff, construction leads, and external vendors (photographers, printers) to ensure cohesive brand messaging and project delivery. Methodology:

• Data Analysis & Insights: While the designer's primary role is creative, understanding market trends, competitor analysis, and social media engagement metrics will be crucial for informing design decisions and campaign effectiveness.

• Workflow Planning & Optimization: The designer will need to manage project pipelines, prioritize tasks, and potentially optimize design workflows for efficiency, especially when handling multiple projects simultaneously.

• Automation & Efficiency: Leveraging tools like Canva and efficient asset management practices will be key to maximizing output and minimizing turnaround times in a fast-paced marketing environment.

Company Website: diyannihomes.com

📝 Enhancement Note: The company's mission statement provides a strong indication of their core values and operational focus. For a designer, this translates to an environment that likely values high standards, meticulous execution, and a commitment to delivering an exceptional customer journey, reflected in all visual communications.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the Creative and Marketing function. It requires a blend of hands-on design execution and strategic brand input, moving beyond junior production tasks to actively shape visual identity. The experience level of 3-5+ years aligns with this mid-career designation.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Director of Marketing, or Head of Creative. This structure allows for senior oversight while providing the designer autonomy to manage day-to-day creative tasks and projects.

Operations Impact: The Graphic Designer's impact is directly tied to the company's brand perception, market penetration, and customer engagement. Exceptional design influences buyer confidence, enhances the perceived value of DiYanni Homes, drives traffic to sales channels (online and physical Design Centers), and contributes to overall brand loyalty and market differentiation.

Growth Opportunities:

• Operations Skill Advancement: Potential to deepen expertise in specific design areas (e.g., motion graphics, UX/UI design for web assets, advanced branding strategy) through continued professional development and project assignments.

• Leadership Potential: With demonstrated success, opportunities could arise to lead design initiatives, mentor junior designers, or take on a Senior Graphic Designer or Art Director role as the company expands.

• Cross-Functional Exposure: Gaining deeper insights into sales strategy, customer experience, and construction processes can open doors to roles in broader marketing management or brand strategy positions.

📝 Enhancement Note: The role is framed as "not an entry-level production role" and emphasizes "pioneering the next era of the DiYanni brand," suggesting a significant opportunity for a designer to make a tangible impact and grow their career within a company that values creative contribution.

🌐 Work Environment

Office Type: This is an in-office position located in Carmel, Indiana. The environment is expected to be a professional office setting, likely within a corporate or marketing department hub.

Office Location(s): 12701 Meeting House Rd, Carmel, IN 46032-7293. This location is in the Indianapolis metropolitan area, suggesting accessibility via local transit or personal vehicle.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and a dedicated workstation for design tasks, including necessary hardware and software.

• Opportunities for collaboration with marketing colleagues, sales teams, and other stakeholders will be a key aspect of the daily work environment.

• Access to design tools, potentially a media asset library, and a creative atmosphere conducive to idea generation and execution.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 40 hours per week. However, given the nature of marketing and event support, flexibility may be required to meet project deadlines or support specific events, which could involve occasional work outside of standard hours.

📝 Enhancement Note: The "in-office" requirement is a critical factor. This suggests a preference for collaborative team interaction, direct feedback, and a hands-on approach to creative development that might be harder to replicate remotely. The company's focus on "The Best Experience" implies a well-organized and professional office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, resumes, and portfolios to assess basic qualifications and creative fit.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, and their creative process. This is an opportunity to showcase their understanding of branding, visual storytelling, and impact.

• Skills Assessment: A potential design challenge or exercise, either take-home or on-site, to evaluate practical design skills, problem-solving abilities, and proficiency with required software (Adobe Suite, Canva).

• Behavioral & Cultural Fit Interviews: Discussions with hiring managers and potential team members to assess collaboration style, creative thinking, trend awareness, and alignment with DiYanni Homes' mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the requirements (luxury branding, digital/print collateral, social media, brand development).

• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your creative solutions, and the impact or results achieved (if quantifiable).

• Showcase Versatility: Include examples that demonstrate proficiency across digital and print, different media types, and various campaign scopes.

• Highlight Brand Thinking: Emphasize projects where you contributed to evolving or strengthening a brand's visual identity.

• Be Prepared to Discuss: Be ready to explain your design choices, software proficiency, and how you approach client feedback and revisions.

Challenge Preparation:

• Familiarize yourself with DiYanni Homes' current branding and marketing efforts.

• Practice creating social media graphics or a small print collateral piece under timed conditions.

• Be ready to articulate your design process and justify your creative decisions clearly and concisely.

📝 Enhancement Note: The emphasis on "high-caliber creative" and "understanding branding, storytelling, visual identity" means the portfolio review will be crucial. Candidates should prepare to articulate not just what they designed, but why, and how their design choices supported business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for professional-grade graphic design, layout, and illustration.

• Canva: Crucial for efficient creation of social media graphics, presentations, and other digital assets, indicating a need for both high-end design capability and agility.

Analytics & Reporting:

• While not direct responsibilities, familiarity with how design impacts analytics (e.g., click-through rates on ads, engagement on social media posts) is beneficial. The designer may interact with reports generated from tools like Google Analytics or social media platform analytics. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, suggesting the designer's focus is on content creation rather than managing customer data or marketing automation workflows. However, understanding how designed assets are deployed within marketing automation platforms (e.g., email builders) is a plus.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Canva highlights a dual requirement: deep creative control and advanced design capabilities with Adobe, alongside the need for speed and accessibility with Canva for social and digital content. This stack is common for roles requiring both polished brand assets and high-volume digital content.

👥 Team Culture & Values

Operations Values:

• Excellence: Reflected in the company mission ("Best People," "Best Homes," "Best Experience") and the expectation for "high-caliber creative" and "exceptional design."

• Innovation & Creativity: Encouraged through the search for "highly creative," "visually driven," and "forward-thinking" designers who "think beyond templates" and bring "fresh ideas."

• Customer Focus: The emphasis on "customer perception and engagement" and creating "visually memorable customer experiences" highlights a commitment to the end-user.

• Brand Integrity: A strong focus on maintaining and elevating the DiYanni brand's "premium brand standards" and "visual identity."

• Collaboration: The need to "work collaboratively" indicates a team-oriented approach where ideas are shared and built upon.

Collaboration Style:

• The designer will work closely with marketing peers, sales teams, and potentially other departments. This requires strong communication skills, the ability to take and give constructive feedback, and a proactive approach to understanding project needs from various stakeholders.

• A culture of sharing creative ideas and supporting cross-functional initiatives is implied by the need to contribute to various marketing efforts.

📝 Enhancement Note: The company’s stated mission directly informs expected values. A candidate who can demonstrate how their design work contributes to building the "Best Homes" or providing the "Best Experience" will resonate strongly. The emphasis on "pioneering the next era" suggests an openness to modern, forward-thinking design approaches.

⚡ Challenges & Growth Opportunities

Challenges:

• Elevating a Premium Brand: Consistently creating design assets that convey luxury and quality in a competitive market requires a keen eye and strategic thinking.

• Balancing Creative Vision with Brand Standards: Ensuring innovative designs remain aligned with DiYanni's established visual identity and marketing objectives.

• Managing Multiple Projects: Juggling diverse design requests from various departments (marketing, sales, events) while maintaining high quality and meeting deadlines.

• Staying Ahead of Trends: Continuously adapting to evolving design trends, social media platform features, and consumer preferences in the home building and lifestyle sectors.

Learning & Development Opportunities:

• Advanced Design Skills: Pursuing training or certifications in areas like motion graphics, UX/UI design, or advanced branding strategy.

• Industry Specialization: Deepening knowledge of the home building, real estate, and luxury goods industries to inform more effective design solutions.

• Creative Leadership: Developing skills in art direction, campaign strategy, and potentially managing freelance designers or junior team members.

• Cross-Functional Exposure: Gaining a broader understanding of marketing strategy, sales processes, and customer journey mapping to enhance the impact of design work.

📝 Enhancement Note: The role's description as a "creative engine" and the focus on "pioneering the next era" suggest that embracing challenges and driving innovation will be key to success and growth within DiYanni Homes.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a visual identity for a brand or product. What was your process, and what was the outcome?" (Focus on brand thinking, strategic approach, and results.)

• "How do you ensure visual consistency across various marketing channels (digital, print, social) while also keeping content fresh and engaging?" (Demonstrate understanding of brand guidelines and dynamic content creation.)

• "Walk us through a project where your design significantly impacted engagement or brand perception. What metrics did you track, and how did your design contribute?" (Prepare a case study showcasing impact, ideally with quantifiable results.) Company & Culture Questions:

• "What excites you about DiYanni Homes and our mission to build the best homes and provide the best experience?" (Research the company's values, recent projects, and market position.)

• "How do you approach collaboration with non-design stakeholders, such as sales or construction teams?" (Highlight communication skills, ability to translate needs, and teamwork.)

• "How do you stay updated on design trends, especially within the luxury, real estate, or lifestyle sectors?" (Show initiative and awareness of industry shifts.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your ability to solve specific design challenges.

• Storytelling: For each piece, clearly explain the objective, your role, your design process, the tools used, and the final outcome or impact. Focus on why you made certain design decisions.

• Visuals: Ensure your presentation is visually clean, professional, and reflects your design aesthetic. Use high-quality mockups.

• Conciseness: Be mindful of time. Focus on your most relevant and impactful projects. Be prepared for follow-up questions about specific details.

📝 Enhancement Note: Interviewers will be looking to assess not just technical design skills but also strategic thinking, brand understanding, and cultural fit. Preparing to articulate the "why" behind your design choices and demonstrating an understanding of DiYanni's market and mission will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruiting.paylocity.com.

• Customize Your Resume: Tailor your resume to highlight your 3-5+ years of professional design experience, emphasizing skills in Adobe Creative Suite, Canva, branding, digital/print design, and any relevant industry experience (real estate, luxury goods). Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio showcases diverse projects relevant to the job description, including strong examples of brand execution, social media graphics, and print collateral. Be prepared to discuss your design process and the impact of your work.

• Prepare for a Design Challenge: Be ready for a potential design exercise to assess your practical skills and problem-solving abilities. Practice creating assets under timed conditions.

• Research DiYanni Homes: Familiarize yourself with the company's mission, current marketing, brand aesthetic, and its position in the Indianapolis market. Understand their focus on "The Best Experience."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.