Graphic Designer

📍 Job Overview

Job Title: Graphic Designer / Brand Content Producer

Company: Xperience Restaurant Group (XRG)

Location: Cypress, California, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-25T22:06:33.805

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing a compelling brand content strategy across various digital channels, focusing on dynamic storytelling.

• Responsible for the end-to-end creation of short-form video and static content, with a keen eye for current social media trends and platform best practices.

• Manages rapid graphic design requests for print and digital collateral, including menus, social media assets, and in-store promotions, ensuring brand consistency.

• Requires proficiency in Adobe Creative Cloud and a strong understanding of visual and digital design principles for impactful brand representation.

• Collaborates closely with marketing and agency teams to ensure cohesive messaging and consistent branding across all media touchpoints.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes "Brand Content Producer" and "short-form content creation" for digital channels, indicating a strong focus on dynamic, social-first content alongside traditional graphic design tasks. This suggests a hybrid role requiring both creative design skills and an understanding of digital marketing and content strategy, particularly within the fast-paced restaurant industry.

📈 Primary Responsibilities

• Source, conceptualize, and pitch innovative and engaging content ideas that align with marketing objectives and leverage real-time social media trends.

• Produce, shoot, and edit high-quality short-form video content optimized for various digital platforms.

• Execute quick-turn graphic design needs for menus, social media posts, in-store offers, and other restaurant-specific marketing materials.

• Oversee the timing, integrity, and quality of deliverables throughout the creative process, from initial concept to final execution.

• Ensure all printed materials are color-correct and print-ready by managing printing standards and best practices.

• Collaborate with marketing and agency partners to develop and implement solutions for cohesive messaging and consistent brand representation across all media.

• Render and present design mock-ups for menus, e-blasts, in-store marketing materials, and other collateral.

• Assist with and complete additional tasks as assigned by marketing leadership to support broader content initiatives.

📝 Enhancement Note: The emphasis on "quick turn graphic design needs" and "react to trends and create brand-appropriate content on the fly" highlights the need for agility and efficiency in this role, crucial for the dynamic restaurant industry. The inclusion of "managing quick turn graphic design needs including menus, social content, in-store offers" indicates a direct impact on operational marketing execution.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a strong portfolio demonstrating relevant skills and experience will be paramount. A degree in Graphic Design, Marketing, Communications, or a related field is often preferred. Experience:

• 1-2+ years of experience in video or social media content creation is desired.

• Demonstrated experience in managing multiple projects simultaneously from inception to completion.

• Proven experience with print production standards, best practices, and ensuring color accuracy for print-ready materials. Required Skills:

• Proficiency in Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).

• Expertise in various video and editing software for short-form content creation.

• Strong knowledge of visual and digital design principles, including layout, color theory, grids, icons, typography, proportion, photography, and motion/rich media.

• Ability to create static and video content for social media, with a capacity to quickly react to trends.

• Excellent organizational skills with a meticulous attention to detail.

• Ability to work efficiently under pressure, multi-task, and manage multiple projects simultaneously.

• Strong written and verbal communication skills, with the ability to present ideas clearly and professionally.

• Ability to work effectively both independently and collaboratively in a team environment.

• A keen eye for design and a passion for visual storytelling. Preferred Skills:

• Experience with social media scheduling and analytics tools.

• Familiarity with rendering and presenting design mock-ups for various marketing materials.

• Experience or a demonstrated passion for the restaurant and hospitality industry.

• Analytical and problem-solving skills to address design challenges and marketing needs.

📝 Enhancement Note: The requirement for "1-2+ years of experience" suggests this role is suitable for early to mid-career professionals. The emphasis on "react to trends and create brand-appropriate content on the fly" implies a need for creative problem-solving and adaptability, common in fast-paced GTM environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design and content creation work, emphasizing digital and social media assets.

• Specific examples of short-form video content production and editing, demonstrating creativity and technical skill.

• Case studies or examples of how design and content contributed to marketing goals or brand storytelling.

• Demonstrations of proficiency in print production, including examples of color-corrected and print-ready materials.

• Visualizations of design mock-ups (e.g., menus, e-blasts, in-store materials) that highlight presentation and rendering capabilities. Process Documentation:

• Evidence of managing the content creation lifecycle, from ideation and pitching to final execution and delivery.

• Examples of workflow management for simultaneous projects, showcasing organizational and time-management abilities.

• Documentation or examples illustrating adherence to brand guidelines and ensuring cohesive messaging across diverse media.

• Demonstrations of understanding and applying printing standards and best practices for quality control.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating practical application of design skills and content creation capabilities, especially for social media and print. It should highlight the ability to work quickly and effectively within brand constraints.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years) and location (Cypress, CA), the estimated salary range for a Graphic Designer/Brand Content Producer is typically between $55,000 and $75,000 annually. This range can vary based on the specific company's compensation philosophy, the candidate's full skill set, and negotiation. Benefits:

• Health, Dental, and Vision Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Time Off (PTO): Includes vacation days, sick leave, and holidays to ensure work-life balance.

• Retirement Savings Plan: Such as a 401(k) with potential company match, aiding in long-term financial planning.

• Employee Discounts: Potential discounts on restaurant services or merchandise, aligning with the hospitality industry.

• Professional Development Opportunities: Support for training, workshops, or conferences to enhance skills in design and content creation.

• Life and Disability Insurance: Providing financial security for employees and their families. Working Hours:

• Standard Full-Time: Typically 40 hours per week.

• Varied Shifts: The role requires flexibility to work varied shifts, including days, nights, weekends, and holidays, to accommodate the operational needs of the restaurant group.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for similar roles in the specified California location and experience level. Benefits are typical for full-time positions in the US but should be confirmed with the employer. The "varied shifts" requirement is a key aspect of the hospitality industry and should be carefully considered by applicants.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality and Food & Beverage, specifically restaurant management. Xperience Restaurant Group (XRG) operates multiple restaurant brands, suggesting a dynamic environment focused on customer experience and brand consistency across diverse dining concepts.

Company Size: Xperience Restaurant Group is a significant player in the restaurant industry. While the exact employee count isn't provided, operating multiple brands implies a mid-to-large size organization with established marketing and operational departments. This size often means structured processes but also opportunities for cross-brand exposure.

Founded: While the founding date isn't specified, XRG's presence in the market suggests a mature organization with established operational procedures and a defined brand identity.

Team Structure:

• The role reports directly to Marketing Directors, indicating a clear reporting line within the marketing department.

• Collaboration is expected across the organization, including with agency teams, highlighting a cross-functional approach to marketing and content initiatives.

• The marketing team likely includes specialists in various areas (digital, social, PR, operations marketing) with whom this role will interact closely. Methodology:

• Content creation and marketing efforts are driven by a strategy developed by marketing directors, with this role executing that vision.

• Data from social media analytics tools (if utilized) will likely inform content strategy and performance evaluation.

• The emphasis on "reacting to trends" suggests a methodology that balances strategic planning with agile, real-time content deployment.

• Quality control for both digital and print assets is a key operational methodology.

Company Website: https://www.xperiencerg.com/

📝 Enhancement Note: Understanding XRG's multi-brand portfolio is key. The operations and marketing efforts will likely cater to distinct brand identities while maintaining overarching group standards. This requires adaptability and brand awareness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an early to mid-career opportunity, focusing on hands-on execution within the marketing and creative operations domain. It's ideal for a Graphic Designer looking to specialize in brand storytelling and digital content creation within a dynamic industry.

Reporting Structure: Reports directly to Marketing Directors, providing clear guidance and oversight. This structure allows for focused mentorship and direct feedback on creative output and strategic alignment.

Operations Impact: The role directly impacts brand perception, customer engagement, and promotional effectiveness through visually compelling content and consistent branding across all touchpoints. Successful content creation drives brand awareness, supports marketing campaigns, and ultimately contributes to restaurant traffic and revenue.

Growth Opportunities:

• Specialization: Deepen expertise in short-form video production, social media content strategy, or print production management.

• Brand Expansion: Gain experience across multiple restaurant brands within XRG, broadening creative scope and understanding of diverse target audiences.

• Leadership Potential: With demonstrated success and growth in content strategy and execution, potential to move into a Senior Designer or Content Lead role, potentially managing junior staff or specific brand creative initiatives.

• Cross-functional Development: Develop a strong understanding of broader marketing operations, campaign management, and GTM strategies by working closely with marketing directors and agency partners.

📝 Enhancement Note: The "2-5 years" experience level suggests a growth trajectory within XRG is possible, moving from execution to more strategic input or specialization. The hospitality context offers unique challenges for creative roles.

🌐 Work Environment

Office Type: Small to medium office or shared workspace, suggesting a potentially collaborative and integrated team environment. This could mean close proximity to other marketing team members or cross-functional departments.

Office Location(s): Cypress, California. This location provides access to a vibrant business and creative community.

Workspace Context:

• Collaboration: The shared workspace environment likely fosters spontaneous collaboration and idea sharing among team members.

• Tools & Technology: Access to necessary design software (Adobe Creative Cloud) and potentially office equipment for content shooting and editing.

• Team Interaction: Opportunities for direct interaction with marketing directors and other team members, facilitating clear communication and feedback loops.

Work Schedule:

• Standard 40-hour work week, but with the noted requirement for varied shifts including days, nights, weekends, and holidays. This flexibility is crucial for covering operational needs and real-time social media engagement in the restaurant industry.

📝 Enhancement Note: The "varied shifts" is a critical operational consideration. Candidates must be prepared for a non-traditional 9-to-5 schedule, which is common in the hospitality sector and essential for managing brand presence across different times.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, design skills, and relevant experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, their role, creative process, and the impact of their work. Be prepared to articulate design choices and problem-solving approaches.

• Skills Assessment: Potential for a practical design challenge or a discussion focusing on technical proficiency with Adobe Creative Suite and video editing software.

• Behavioral/Situational Interviews: Questions will assess problem-solving abilities, teamwork, adaptability to fast-paced environments, and understanding of brand storytelling.

• Cultural Fit: Interviews will evaluate alignment with XRG's values and the dynamic hospitality industry culture.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the requirements of this role (short-form video, social media content, print design, branding).

• Highlight Process: For each project, explain your thought process, the problem you were solving, your creative approach, the tools used, and the outcome or impact.

• Showcase Versatility: Include a mix of static graphics and video content. If possible, demonstrate your ability to work with different brand styles.

• Quantify Impact: If possible, include metrics or results that show how your design work contributed to marketing goals (e.g., engagement rates, click-through rates, successful campaign execution).

• Print Readiness: For print examples, clearly articulate your understanding of print production standards, color management, and file preparation.

• Be Ready to Discuss Trends: Show awareness of current social media trends and how you'd apply them to the XRG brands.

Challenge Preparation:

• Be ready to discuss how you would approach creating content for a specific XRG brand given a hypothetical scenario or trend.

• Practice articulating your design decisions concisely and persuasively.

• Brush up on Adobe Creative Cloud shortcuts and efficient workflows.

• Prepare to discuss your understanding of color correction for both digital and print media.

📝 Enhancement Note: The emphasis on "quick turn" and "react to trends" means interviewers will be looking for candidates who can demonstrate speed, adaptability, and a proactive approach to content creation. The portfolio is the primary tool to showcase these abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential suite including Photoshop (image editing, graphic design), Illustrator (vector graphics, logos), InDesign (layout, print design), Premiere Pro (video editing), and After Effects (motion graphics, animation).

• Video Editing Software: Beyond Premiere Pro, familiarity with other professional editing software might be beneficial.

• Social Media Content Creation Tools: Potentially tools for quick edits, filters, or specialized content formats for platforms like TikTok, Instagram Reels, etc.

Analytics & Reporting:

• Social Media Analytics Tools: Experience with platforms like Meta Business Suite, Sprout Social, Hootsuite, or similar for tracking engagement, reach, and other key performance indicators (KPIs).

• Google Analytics: Basic understanding for website traffic related to campaigns might be useful.

CRM & Automation:

• While not directly a CRM role, understanding how marketing assets integrate into broader campaigns managed by CRM or marketing automation platforms (e.g., email marketing software for e-blasts) is beneficial. Integration & Workflow:

• Understanding of file-sharing and collaboration tools (e.g., Dropbox, Google Drive, internal company platforms) for efficient asset management and team collaboration.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. The focus on social media content suggests familiarity with tools and analytics that can track campaign performance and inform future content strategies.

👥 Team Culture & Values

Operations Values:

• Quality First Mindset: A strong commitment to producing high-quality, polished work, whether it's a social media post or a printed menu.

• Attention to Detail: Meticulousness in ensuring accuracy in design, copy, and print specifications.

• Team Player Mentality: Ability to collaborate effectively, share ideas, and support colleagues to achieve collective marketing goals.

• Adaptability & Agility: Willingness to quickly respond to trends, feedback, and changing project demands in a fast-paced environment.

• Brand Stewardship: Commitment to upholding and enhancing the brand identity of XRG's restaurant concepts through creative execution.

Collaboration Style:

• Cross-functional Integration: Works closely with marketing directors, agency partners, and potentially restaurant operations teams to ensure content aligns with business objectives and brand messaging.

• Feedback Exchange: Open to constructive criticism and iterative design processes to achieve the best possible outcomes.

• Proactive Communication: Clear and timely communication regarding project status, potential roadblocks, and creative concepts.

📝 Enhancement Note: The role requires a blend of individual creative contribution and strong collaborative skills, essential for aligning with marketing directors and agency partners in a multi-brand hospitality group.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The restaurant industry demands quick turnarounds and constant adaptation to trends, requiring efficient workflow management and stress resilience.

• Brand Consistency Across Multiple Concepts: Balancing the unique brand identity of different restaurants within XRG while maintaining overarching group standards can be complex.

• Staying Ahead of Trends: Continuously monitoring and effectively integrating new social media trends and content formats requires ongoing learning and creativity.

• Balancing Creative Vision with Operational Needs: Ensuring creative output meets marketing goals and operational constraints (e.g., budget, print deadlines).

Learning & Development Opportunities:

• Adobe Creative Cloud Mastery: Opportunities to deepen expertise in advanced features and workflows within the Adobe suite.

• Digital Content Strategy: Gaining a deeper understanding of how content performs on different social media platforms and how to optimize for engagement.

• Brand Storytelling: Developing skills in crafting compelling narratives that resonate with diverse restaurant audiences.

• Print Production Expertise: Further refining knowledge of printing processes, materials, and quality control for impactful physical marketing collateral.

• Hospitality Marketing Insights: Learning the nuances of marketing within the food and beverage industry.

📝 Enhancement Note: This role offers a significant opportunity to hone rapid content creation skills and gain experience in a dynamic, multi-brand hospitality setting, which can be a strong differentiator for future career growth in marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a social media content calendar for a new menu launch at one of XRG's brands?" (Focus on process, trend integration, and brand alignment).

• "Describe a time you had to quickly create content in response to a trending topic. What was your process, and what was the outcome?" (Demonstrates agility and trend awareness).

• "How do you ensure brand consistency across different visual assets and platforms?" (Highlights understanding of brand stewardship and design principles).

• "Given a limited budget and tight deadline, how would you prioritize and execute graphic design requests for multiple restaurants?" (Assesses prioritization, efficiency, and problem-solving). Company & Culture Questions:

• "What do you know about Xperience Restaurant Group and our brands?" (Shows research and interest).

• "How do you stay updated on the latest design and social media trends?" (Evaluates proactivity and industry awareness).

• "Describe your experience working in a fast-paced or deadline-driven environment." (Assesses ability to perform under pressure).

• "How do you handle constructive criticism on your designs?" (Tests receptiveness to feedback and collaborative spirit). Portfolio Presentation Strategy:

• Storytelling: Frame your projects as solutions to problems or opportunities. Explain the "why" behind your design choices.

• Process Focus: Walk through your workflow, from initial brief to final delivery, highlighting key decision points and skill application.

• Highlight Relevance: For each piece, explain why it's relevant to this specific role and XRG's needs (e.g., "This short-form video demonstrates my ability to capture attention quickly on social media, which is crucial for driving traffic to XRG's restaurants").

• Technical Proficiency: Be prepared to discuss the specific software and techniques you used.

• Print Expertise: If showcasing print work, be ready to discuss file preparation, color management, and your understanding of the printing process.

📝 Enhancement Note: Prepare to discuss how your creative skills directly support business objectives in the restaurant industry. Interviewers will be assessing not just your design talent, but your ability to translate that talent into effective marketing assets for XRG's brands.

📌 Application Steps

To apply for this Graphic Designer/Brand Content Producer position:

• Submit your application, resume, and a link to your online portfolio through the provided application link on Ultipro.

• Portfolio Customization: Ensure your portfolio prominently features examples of short-form video, social media content creation, and print design relevant to the hospitality industry. Tailor your presentation to highlight speed and trend responsiveness.

• Resume Optimization: Highlight keywords from the job description, such as "Adobe Creative Cloud," "video production," "social media content," "print production," and "brand storytelling." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a focus on storytelling and impact, and preparing answers to common interview questions related to creativity, adaptability, and teamwork in a fast-paced environment.

• Company Research: Familiarize yourself with Xperience Restaurant Group's various brands, their target audiences, and their current marketing efforts. Understand the nuances of marketing in the restaurant and hospitality sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.