Peliplat - Graphic Designer (BR)

📍 Job Overview

Job Title: Graphic Designer (BR)

Company: Bitkernel Technology Inc

Location: São Paulo, Brazil

Job Type: Full-Time, Salaried

Category: Creative & Media / Marketing / Art & Design

Date Posted: June 5, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive compelling visual design for Peliplat's brand, campaigns, and community experiences, focusing on culturally relevant assets for digital platforms.

• Collaborate closely with Marketing, Product, Social Media, and Growth teams to execute visually engaging designs that strengthen brand presence.

• Develop and maintain brand consistency across all channels, including social media, paid advertising, email marketing, and in-app experiences, with a particular focus on Brazil and Spanish-speaking LATAM markets.

• Contribute creative ideas for campaigns, product launches, and community engagement initiatives, ensuring visual alignment across mobile and web experiences.

📝 Enhancement Note: This role is positioned within the creative and marketing functions, emphasizing visual design for growth and brand engagement in a digital-first environment. While not a direct Revenue Operations or Sales Operations role, the graphic designer will support these functions by creating compelling campaign assets and brand materials that drive user acquisition and engagement, indirectly impacting revenue growth. The focus on "internet culture, entertainment, and social-first content" suggests a dynamic, fast-paced startup environment common in the tech and creator economy sectors.

📈 Primary Responsibilities

• Brand & Visual Identity: Develop and maintain a consistent visual branding system across all Peliplat's digital and physical touchpoints. Create visually engaging designs that resonate with the company's voice and community-driven identity, contributing to the evolution of Peliplat's global visual language.

• Campaign & Marketing Assets: Design creative assets for diverse marketing channels including social media (Instagram, Facebook, TikTok, YouTube), paid advertising, email marketing, partnerships, influencer campaigns, and community activations. Support growth initiatives through impactful visual storytelling and campaign concepts.

• Product & UI Support: Collaborate with Product and Marketing teams to design in-app visuals, promotional banners, and UI assets for feature launches. Ensure visual consistency across mobile and web experiences, adapting designs for specific regional markets like Brazil and Spanish-speaking LATAM.

• Regional Adaptation: Adapt and localize design assets for different audiences and regional markets, with a specific emphasis on Brazil and Spanish-speaking LATAM markets, ensuring cultural relevance and impact.

• Content Creation: Create visually compelling content for social media, digital campaigns, and in-app experiences that align with Peliplat's brand narrative and community engagement goals.

📝 Enhancement Note: The responsibilities highlight a strong focus on visual communication for marketing and product initiatives, with a clear emphasis on adaptability for different regions and platforms. This role is crucial for translating marketing strategies into tangible visual assets that drive user engagement and brand perception.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field.

Experience: 2–5 years of professional experience in graphic design, with a proven track record across digital and print media.

Required Skills:

• Portfolio: A strong portfolio showcasing expertise in branding, social media design, campaign visuals, and digital design work is mandatory. Applicants must provide a portfolio link or integrated document.

• Software Proficiency: Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Figma.

• Digital Design: Experience designing for key digital platforms including Instagram, Facebook, TikTok, YouTube, and executing designs for paid digital advertising campaigns.

• Print Design: Demonstrated experience in creating print materials such as posters, flyers, and promotional collateral.

• Language Skills: Professional working proficiency in Brazilian Portuguese and English is essential for communication and regional adaptation.

• Visual Storytelling: Strong ability in visual storytelling and conceptualizing creative campaign ideas.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with motion graphics or video editing software, enhancing the capability for dynamic content creation.

• Industry Experience: Prior experience in entertainment, media, creator economy, gaming, or startup environments.

• Cultural Affinity: A genuine passion for film, pop culture, and online communities, demonstrating an understanding of audience interests.

📝 Enhancement Note: The emphasis on a strong portfolio and proficiency in specific design software (Adobe Suite, Figma) is standard for graphic design roles. The requirement for Brazilian Portuguese and English proficiency, along with experience in entertainment/creator economy sectors, points to a company targeting specific cultural markets and operating in a dynamic digital space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Branding: Showcase examples of developing and maintaining consistent visual branding across various platforms and campaigns.

• Digital Campaign Assets: Present a range of digital assets created for social media, paid ads, and other digital marketing initiatives, demonstrating creativity and effectiveness.

• In-App & UI Design: Include examples of UI elements, promotional banners, or in-app visuals that highlight an understanding of user experience and product integration.

• Regional Adaptation: If possible, demonstrate experience adapting designs for different cultural contexts or regional markets.

Process Documentation:

• Workflow Design: Illustrate how you approach design projects from brief to final delivery, including collaboration with cross-functional teams (Marketing, Product).

• Asset Management: Show an understanding of organizing and managing design assets for various platforms and reusability.

• Tool Integration: Demonstrate proficiency in using design tools (Adobe Suite, Figma) in a collaborative workflow.

📝 Enhancement Note: For a graphic designer role, the portfolio is the primary demonstration of capability. The requirements focus on showcasing a breadth of work relevant to the company's needs: branding, digital marketing, and product integration. The "process documentation" aspect is less about formal operational processes and more about demonstrating a structured approach to design projects and tool utilization.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers in São Paulo, Brazil, with 2-5 years of experience, a competitive salary range would typically fall between BRL 6,000 to BRL 10,000 per month. This estimate considers the cost of living in São Paulo, the specific skill set required, and the demand for creative talent in the local tech and media sectors.

Benefits:

• Health Insurance: Comprehensive health and dental insurance plans.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Professional Development: Opportunities for training, workshops, and attending industry events or conferences.

• Creative Environment: Access to a dynamic and collaborative work environment with opportunities to work on exciting projects.

• Flexible Working: Potential for hybrid work arrangements or flexible hours to support work-life balance, though the role is listed as on-site.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for flexibility depending on project demands and team needs.

📝 Enhancement Note: Salary estimation is based on typical ranges for mid-level graphic designers in major Brazilian cities like São Paulo, factoring in the tech/startup environment. Benefits are standard offerings for full-time employees in the tech industry. The role is specified as on-site, but some flexibility might be offered.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, Media, Creator Economy. Peliplat is positioned at the intersection of technology and entertainment, focusing on redefining cinema as a shared, interactive experience and serving as a platform for movie buffs.

Company Size: Bitkernel Technology Inc, as the parent organization, likely operates as a growing tech firm. The specific size of the Peliplat division or the immediate design team is not specified but implied to be a dynamic startup environment.

Founded: The founding date of Bitkernel Technology Inc or Peliplat is not provided, but the description suggests a company that is evolving into a "global, product-driven company," indicating a phase of growth and expansion.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team.

• Close collaboration is expected with cross-functional teams including Marketing, Product, Social Media, and Growth.

• The design team structure is not detailed but implies a collaborative setting where ideas are shared and feedback is exchanged. Methodology:

• Data-Driven Creativity: While design is inherently creative, the emphasis on "Results Oriented — Drive Real Impact" and "Strategic Hustle — Create Value Beyond Budget" suggests that design decisions will be informed by performance metrics and strategic goals.

• Agile Development: The "fast-paced, collaborative startup environment" points towards agile methodologies in project management and execution.

• Community-Centric Design: The role supports "community experiences" and a "community-driven identity," indicating that user feedback and community engagement will influence design direction.

Company Website: [Company URL not provided, but domain suggests bitkernel.com]

📝 Enhancement Note: The company culture is described as dynamic, growth-oriented, and focused on innovation within the entertainment and tech sectors. The values emphasize ownership, strategic thinking, problem-solving, and a passion for cinema and community, which are crucial for candidates in this fast-paced environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position focused on creative execution. While not a direct "operations" role in the RevOps or SalesOps sense, it is critical for the Go-To-Market (GTM) strategy by creating the visual assets that drive customer acquisition and engagement.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Design, who in turn reports to higher levels of marketing or product leadership.

Operations Impact: The Graphic Designer's impact on "operations" is indirect but significant. By creating compelling visuals for marketing campaigns, product features, and brand awareness, they directly support lead generation, user acquisition, and customer engagement efforts, which are fundamental to revenue growth and overall business operations. This role helps translate strategic marketing objectives into tangible, engaging visual content.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design for digital platforms, or branding for global markets.

• Team Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading design projects and mentoring junior designers.

• Cross-Functional Development: Exposure to other areas of the business, such as product development or marketing strategy, which could lead to roles in product marketing or brand management.

• Industry Expertise: Gaining valuable experience in the fast-growing creator economy, entertainment tech, and startup environments, which are highly sought after.

📝 Enhancement Note: This analysis frames the Graphic Designer role within the broader context of GTM and business operations, highlighting its supportive function for revenue growth. Growth paths are outlined from specialization to leadership within design and adjacent creative/marketing fields.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a focus on in-person collaboration and a structured workday.

Office Location(s): São Paulo, Brazil. This location places the role within a major economic and cultural hub in South America, offering access to a vibrant creative community and talent pool.

Workspace Context:

• Collaborative Space: The office environment is likely designed to foster collaboration, with shared workspaces and meeting areas for cross-functional teams.

• Creative Tools: Access to standard design software and hardware necessary for graphic design tasks.

• Team Interaction: Opportunities for regular interaction with marketing, product, and social media teams, facilitating understanding of project requirements and brand alignment.

Work Schedule: Standard full-time work schedule (e.g., Monday to Friday, 9 AM to 6 PM, or similar), aligning with typical business hours in Brazil. Some flexibility may be available depending on project deadlines and company policy.

📝 Enhancement Note: The on-site nature of the role suggests a preference for direct collaboration and team cohesion. São Paulo is a significant location for tech and creative industries in Brazil.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design aesthetic.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and rationale behind their creative decisions. Be prepared to articulate your approach to branding, campaign design, and problem-solving through visuals.

• Skills Assessment: A practical design test or challenge may be administered to evaluate proficiency in required software (Adobe Suite, Figma) and ability to translate a brief into visual assets.

• Team/Culture Fit Interview: Interviews with hiring managers and potential team members to assess cultural alignment with Bitkernel's values (Ownership, Strategic Hustle, Problem-Solving, etc.) and collaboration style.

• Final Interview: Potentially with senior leadership to discuss the role's strategic importance and long-term vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work that aligns with Peliplat's brand and target audience (entertainment, community, digital-first).

• Tell a Story: For each project, explain the problem, your process, your role, the tools used, and the outcome/impact. Quantify results where possible (e.g., engagement metrics, campaign reach).

• Demonstrate Versatility: Include a mix of branding, social media, campaign, and potentially UI/in-app design examples.

• Highlight Regional Relevance: If you have experience designing for Brazil or LATAM markets, make this prominent.

• Technical Proficiency: Clearly state the software and tools used for each project.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and constraints.

• Time Management: Practice completing design tasks within a given timeframe.

• Visual Strategy: Focus on creating visuals that are not only aesthetically pleasing but also strategically aligned with the brief's goals.

• Presentation: Prepare to present your solution clearly, explaining your design choices and how they address the brief.

📝 Enhancement Note: The application process will heavily rely on the candidate's portfolio. Candidates should prepare to articulate their design process, strategic thinking behind their creative choices, and how their work aligns with the company's culture and objectives. The emphasis on specific software like Figma and Adobe Creative Suite is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for general graphic design, illustration, and layout.

• Motion Graphics/Video: After Effects and Premiere Pro for video editing and motion graphics, a "nice to have" skill.

• UI/UX Design: Figma is a required tool for collaborative design, prototyping, and UI asset creation, indicating a modern design workflow.

Analytics & Reporting:

• While not directly responsible for analytics, the designer will need to understand how their assets perform. Familiarity with social media analytics tools or digital campaign performance metrics would be beneficial for iterative design improvements. CRM & Automation:

• Not directly applicable to the graphic designer role, but understanding how marketing automation platforms (e.g., for email campaigns) utilize visual assets can be advantageous.

📝 Enhancement Note: The technology stack is standard for a graphic designer role in a digital-first company, with a strong emphasis on Adobe Creative Suite and Figma. The "nice to have" for motion graphics highlights potential expansion of the role's creative capabilities.

👥 Team Culture & Values

Operations Values:

• Ownership (Think Like a Builder): This translates to taking responsibility for design projects from conception to completion and proactively identifying areas for visual improvement.

• Strategic Hustle (Create Value Beyond Budget): Implies finding creative and efficient ways to produce high-impact visuals, potentially by repurposing assets or optimizing workflows.

• Problem-Solving (Decode Complexity): Applying design thinking to solve communication challenges and translate complex ideas into clear, compelling visuals.

• Result Oriented (Drive Real Impact): Designing assets that demonstrably contribute to marketing goals, user engagement, and brand growth.

• Market Intelligence (Know the Game): Staying informed about current design trends, internet culture, and competitor visuals to ensure Peliplat's assets are relevant and impactful.

• Passion for Cinema & Community (Build What You Believe In): A genuine interest in the company's mission and target audience, driving authentic and engaging creative output.

Collaboration Style:

• Cross-Functional Integration: Active participation in brainstorming sessions and feedback loops with Marketing, Product, and Social Media teams.

• Feedback Exchange: Openness to constructive criticism and a willingness to iterate on designs based on team and stakeholder input.

• Knowledge Sharing: Contributing design expertise and insights to team discussions and potentially sharing best practices with colleagues.

📝 Enhancement Note: The company's stated values are deeply integrated into the expected behavior and mindset of employees. For a graphic designer, these values translate into a proactive, strategic, and results-driven approach to creative work, emphasizing collaboration and a connection to the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: Adapting to the fast-paced nature of a startup and quickly producing high-quality design assets for evolving campaigns and product updates.

• Balancing Creativity and Strategy: Ensuring that creative output is not only visually appealing but also strategically aligned with marketing objectives and brand guidelines.

• Regional Localization: Effectively adapting designs to resonate with diverse cultural nuances in Brazil and other LATAM markets, requiring cultural sensitivity and research.

• Keeping Pace with Trends: Continuously learning and adapting to new design tools, platforms, and internet culture trends to maintain relevance.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to develop skills in motion graphics, advanced UI design, or specific digital marketing asset creation.

• Industry Exposure: Gaining experience within the burgeoning creator economy and entertainment tech sectors.

• Cross-Functional Learning: Understanding marketing strategies, product roadmaps, and community engagement tactics from other departments.

• Global Brand Building: Contributing to the visual identity of a growing global brand, offering valuable portfolio experience.

📝 Enhancement Note: The challenges are typical for a designer in a growth-stage tech company, focusing on speed, adaptability, and strategic impact. The growth opportunities are geared towards skill expansion and gaining experience in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for creating a social media campaign visual from brief to final asset." Be ready to discuss your approach to understanding the objective, target audience, and brand guidelines.

• Brand Consistency: "How do you ensure visual consistency across multiple platforms and campaigns while maintaining creative impact?" Prepare examples of how you've managed brand guidelines.

• Problem Solving: "Describe a time you had to design for a challenging brief or overcome a creative block. What was your solution?" Focus on your problem-solving methodology and how you achieved results.

Company & Culture Questions:

• Cultural Fit: "How do Peliplat's values (Ownership, Strategic Hustle, etc.) align with your work style and professional philosophy?" Prepare specific examples that demonstrate these values.

• Industry Passion: "What excites you about the entertainment/creator economy/movie buff community, and how does that influence your design perspective?" Show genuine interest and knowledge.

• Impact Measurement: "How do you measure the success of your design work?" Be prepared to discuss metrics and how visuals contribute to business goals.

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project. Highlight the "why" behind your design choices.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflects your design aesthetic.

• Conciseness: Focus on the most relevant projects and be mindful of time.

• Technical Details: Be ready to discuss the specific tools and techniques you employed.

• Q&A Readiness: Anticipate questions about your creative decisions, problem-solving approach, and ability to meet project requirements.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, cultural alignment, and an understanding of how design contributes to business objectives. The portfolio is central to this process.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Bitkernel/Rippling platform.

• Portfolio Customization: Ensure your portfolio is easily accessible and clearly showcases relevant work, particularly branding, social media, and campaign design. Tailor the presentation to highlight projects that demonstrate your understanding of internet culture and visual storytelling for entertainment audiences.

• Resume Optimization: Highlight your proficiency in Adobe Creative Suite and Figma, your 2-5 years of design experience, and your bilingual capabilities (Brazilian Portuguese and English). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and how your work aligns with Bitkernel's culture and values. Prepare to present your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Peliplat's brand, target audience (movie buffs, community), and the broader entertainment/creator economy landscape. Understand their mission and how visual design supports it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.