Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Rightway

Location: New York, NY

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-18T15:48:43

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual identity across all internal and external communications, acting as a steward for the Rightway brand.

• Develop a wide range of creative assets for digital marketing, member communications, and client-facing materials, ensuring impactful and engaging design.

• Collaborate cross-functionally with marketing, commercial, and member success teams to translate business objectives into compelling visual narratives.

• Leverage advanced design tools and emerging technologies, including AI-powered creative tools, to enhance design execution and explore innovative brand expressions.

• Manage multiple design projects simultaneously, from ideation to final delivery, maintaining high quality standards and meeting aggressive deadlines in a fast-paced environment.

📝 Enhancement Note: While the job title is "Sr. Graphic Designer," the responsibilities and experience requirements suggest a role that bridges creative execution with strategic brand management and operational efficiency, aligning it closely with Marketing Operations or Creative Operations functions, particularly in how it emphasizes brand stewardship, system development (templates, guidelines), and cross-functional collaboration to ensure scalable, on-brand execution. The mention of AI-powered tools and user experience optimization further points to a forward-thinking operations approach.

📈 Primary Responsibilities

• Conceptualize, design, and produce a diverse array of creative assets, including landing pages, sell sheets, presentations, emails, posters, social graphics, and digital marketing collateral, to support commercial and member marketing initiatives.

• Ensure all designed assets adhere to established brand guidelines, visual design standards, and best practices for usability, accessibility, and performance across various platforms.

• Develop and maintain comprehensive design systems, including templates, style guides, and brand asset libraries, to empower internal teams and ensure consistent, scalable, on-brand execution.

• Act as a brand expert and advocate, providing guidance and review for externally produced assets to guarantee brand consistency and integrity across all touchpoints.

• Collaborate closely with marketing teams, product managers, and other stakeholders to understand project requirements, ideate creative solutions, and deliver designs that effectively communicate brand messaging and achieve business objectives.

• Manage the end-to-end design process for multiple concurrent projects, prioritizing tasks, managing timelines, and proactively communicating progress and potential roadblocks to stakeholders.

• Stay abreast of emerging design trends, technologies, and best practices, particularly in AI-powered creative tools and user experience, to continuously innovate and elevate the brand's visual presence.

• Provide creative direction and feedback on designs produced by external vendors or internal junior designers, ensuring alignment with brand standards and strategic goals.

📝 Enhancement Note: The emphasis on developing "design systems," "templates," and "guidelines" for "scalable, on-brand execution" strongly indicates a need for operational rigor beyond pure design. This role is expected to build and maintain the infrastructure for creative output, a key function within operations.

🎓 Skills & Qualifications

Education: BFA degree in Graphic Design, Visual Communications, or a related field, or equivalent practical work experience.

Experience: Minimum of 8 years of progressive experience in graphic design, with a significant portion spent in a high-volume design environment, demonstrating a proven ability to extend established brands into impactful campaigns.

Required Skills:

• Brand Stewardship: Proven ability to serve as a brand expert, ensuring consistency and integrity across all visual communications and extending existing brand systems into cohesive campaigns.

• Design Software Proficiency: Expert-level command of Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Microsoft Office Suite.

• Creative Asset Development: Demonstrated experience creating a wide range of assets for digital marketing, websites, email, social media, presentations, events, and print collateral.

• User Experience (UX) Principles: Strong understanding of usability, accessibility, and performance optimization in design.

• Typography and Layout: Exceptional skills in typography, layout design, and visual storytelling.

• Cross-Functional Collaboration: Proven ability to build strong working relationships and collaborate effectively with internal teams, stakeholders, and external partners.

• Project Management: Ability to independently manage and prioritize multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Problem-Solving: Strong creative problem-solving skills with an ability to ideate new ways to express the brand.

Preferred Skills:

• AI Creative Tools: Strong familiarity and practical experience with AI-powered creative tools (e.g., Claude) and emerging design technologies.

• Email Marketing Platforms: Experience working with email marketing platforms such as Pardot and Iterable.

• Motion Design/Video Editing: Experience in motion graphics or video editing.

• Industry Experience: Prior experience working within the healthcare, technology, or B2B sectors.

📝 Enhancement Note: The requirement for "strong familiarity with AI-powered creative tools and emerging design technologies" and the specific mention of "Claude" alongside Adobe Suite and Figma, indicates an expectation for advanced technical skills and a proactive approach to integrating new operational tools for creative efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 8 years of design experience, with a strong emphasis on extending established brands into successful campaigns across various media.

• Showcase examples of digital marketing assets (landing pages, social graphics, emails), sales collateral (sell sheets, presentations), and print materials.

• Include case studies or project descriptions that highlight your strategic approach to design, problem-solving, and how your work supported broader business and marketing goals.

• Demonstrate experience in developing and maintaining design systems, brand guidelines, or templates that enable consistent and scalable brand execution.

• Showcase examples of user-centered design thinking, including considerations for usability and accessibility. Process Documentation:

• Evidence of creating and maintaining design templates and guidelines that facilitate efficient and on-brand asset creation across teams.

• Examples of how you have managed the design lifecycle for multiple projects simultaneously, detailing your workflow and prioritization methods.

• Documentation or case studies illustrating your process for reviewing and providing feedback on externally produced assets to ensure brand consistency.

• Showcase your approach to collaborating with cross-functional teams, detailing how you integrate feedback and manage stakeholder expectations throughout the design process.

📝 Enhancement Note: The emphasis on "design systems," "templates," and "scalable execution" means candidates should prepare to showcase not just their individual design output, but also their ability to create repeatable processes and frameworks that enhance operational efficiency for the broader marketing and creative functions.

💵 Compensation & Benefits

Salary Range: $100,000 - $145,000 annually. This range is based on the provided job description and industry benchmarks for a Senior Graphic Designer role in New York, NY, with the specified experience level and responsibilities. Compensation may vary based on specific qualifications, experience, and geographic adjustments.

Benefits:

• Performance Bonus: Opportunity to earn additional compensation based on individual and company performance.

• Equity: Potential for stock options or equity grants, aligning employee success with company growth.

• Comprehensive Health Coverage: (Inferred based on company mission and industry standards) Access to health, dental, and vision insurance plans.

• Paid Time Off: (Inferred based on industry standards) Generous vacation, sick leave, and holiday pay.

• Professional Development: (Inferred from emphasis on AI tools and growth) Opportunities for training, workshops, and conferences to enhance skills.

Working Hours: 40 hours per week, with an expectation of flexibility to meet project deadlines and collaborate effectively in a fast-paced environment.

📝 Enhancement Note: The salary range provided ($100,000 - $145,000) is explicitly stated in the job description. The inclusion of "bonus and equity" as part of the compensation package is also clearly mentioned. Other benefits are inferred based on industry standards for a full-time role at a company of this nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech) and Health Services. Rightway operates at the intersection of technology and healthcare, aiming to simplify and harmonize the healthcare experience for patients and employers. This context implies a mission-driven environment with a focus on innovation, patient advocacy, and data-driven solutions.

Company Size: The company has raised significant funding and has multiple offices, suggesting a mid-to-large-sized organization (likely 200-500+ employees, based on typical funding stages and office footprint). This size offers opportunities for impact and growth while maintaining a dynamic, often agile, operational structure.

Founded: 2017. This indicates a relatively young, fast-growing company with a startup mentality, likely characterized by rapid iteration, evolving processes, and a strong focus on scaling operations and market penetration.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, reporting to a Creative Director or Marketing Lead.

• This role requires extensive cross-functional collaboration with commercial teams (sales enablement materials), member marketing (digital assets, campaigns), and potentially product teams (visuals for app/web).

• The team structure is expected to be collaborative and fast-paced, with clear communication lines essential for managing diverse project demands. Methodology:

• Data-Driven Design: The role emphasizes creating assets that support business and marketing goals, implying a need for designs that are not only aesthetically pleasing but also strategically effective and measurable.

• Agile Creative Development: The fast-paced environment and need to "iterate quickly" suggest an agile approach to creative production, prioritizing speed and adaptability.

• Brand System Management: A core methodology involves developing and maintaining robust design systems to ensure brand consistency and enable efficient, scalable creative output.

• Human-Centered Approach: Reflecting the company's core value of "We are human, first," design work should consider the end-user experience (members, clients) with empathy and clarity.

Company Website: https://www.rightwayhealthcare.com/

📝 Enhancement Note: The company's mission to "harmonize healthcare" and its founding year (2017) suggest a culture that values innovation, empathy, and a drive to solve complex problems. The emphasis on clinician and pharmacist involvement in patient journeys indicates a human-centric approach that should translate into design.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned at a senior level, requiring significant experience and autonomy. It offers the opportunity to influence brand direction and operationalize creative processes, rather than managing a team directly.

Reporting Structure: The Sr. Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role within the marketing or brand department. This position involves close collaboration with various department heads and project managers.

Operations Impact: The Sr. Graphic Designer plays a crucial role in shaping the external perception of Rightway and enabling the success of commercial and member marketing efforts. Their work directly impacts brand recognition, lead generation through compelling collateral, member engagement via clear communications, and overall brand consistency, which is vital for a healthcare company building trust.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as digital marketing design, brand system development, or UI/UX for marketing platforms.

• Leadership: Transition into a Creative Lead or Art Director role, potentially managing junior designers or leading specific creative initiatives.

• Cross-Functional Expansion: Move into a broader Marketing Operations role, focusing on campaign execution, MarTech stack integration, or process optimization for the entire marketing function.

• Industry Expertise: Develop specialized knowledge within the healthcare technology sector, becoming a go-to designer for complex B2B or B2C health-related campaigns.

• Process Improvement: Lead initiatives to refine and optimize the creative workflow, implement new design technologies, and enhance team efficiency.

📝 Enhancement Note: The role's "Sr." designation and emphasis on brand stewardship and system development suggest a path towards operational leadership within the creative function, where building scalable processes and managing creative workflows becomes paramount.

🌐 Work Environment

Office Type: The role is listed as "On-site," indicating a traditional office environment in New York, NY. This suggests a collaborative workspace designed for in-person interaction, team meetings, and focused work.

Office Location(s): The primary location is New York, NY. The company also has satellite offices in Denver and Dallas, though this specific role is based in NYC.

Workspace Context:

• Collaborative Hub: The office environment likely facilitates spontaneous brainstorming sessions, in-person critiques, and strong team cohesion, essential for a creative role.

• Technology-Rich: Expect access to robust hardware and software infrastructure, including high-performance workstations and the full Adobe Creative Suite, Figma, and other required tools.

• Cross-Functional Interaction: The workspace is designed to encourage interaction with marketing, sales, and potentially product teams, fostering a holistic understanding of business objectives.

Work Schedule: The standard work schedule is likely 9 AM to 5 PM EST, 40 hours per week. However, given the fast-paced environment and project-driven nature of design work, flexibility may be required to meet critical deadlines or support urgent requests.

📝 Enhancement Note: An on-site role in a major city like New York often implies a dynamic, fast-paced office culture that prioritizes collaboration and in-person synergy, which is typical for creative teams in growing tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio to assess basic qualifications and creative alignment.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio to the hiring team, discussing key projects, design process, strategic thinking, and how they've managed brand consistency and project execution. Expect questions about their experience with brand extension, system development, and collaboration.

• Skills Assessment/Design Challenge: A practical exercise may be given to evaluate design skills, problem-solving abilities, and speed. This could involve creating a quick concept for a given brief or refining an existing asset.

• Cross-Functional Interviews: Interviews with key stakeholders from marketing, commercial, or member teams to assess collaboration skills, communication effectiveness, and understanding of business needs.

• Final Interview: A meeting with senior leadership to discuss cultural fit, long-term vision, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your experience in brand extension, digital and print asset creation, and strategic design thinking. Prioritize work that aligns with Rightway's industry (healthcare/tech/B2B) if possible.

• Highlight Brand Stewardship: Ensure your portfolio clearly demonstrates your ability to maintain and extend brand systems. Include examples of how you've developed or utilized design guidelines, templates, or design systems.

• Showcase Process & Impact: For each project, explain your design process, the challenges you faced, your problem-solving approach, and the results or impact of your work (e.g., increased engagement, successful campaign execution, improved brand perception). Quantify results where possible.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, Canva, and AI tools like Claude. If you have examples of using these tools for efficiency or innovation, highlight them.

• Professional Presentation: Organize your portfolio logically, use clear visuals, and prepare concise descriptions. Be ready to present your work confidently and answer detailed questions about your creative decisions and operational approach.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, identify the core objectives, target audience, and any brand constraints.

• Focus on Strategy: Demonstrate how your design solution addresses the business goals and brand requirements, not just aesthetics.

• Showcase Process: Be prepared to explain your thought process, any assumptions you made, and how you would iterate on the design.

• Time Management: Practice completing design tasks within a given timeframe, simulating the pressure of a real-world scenario.

📝 Enhancement Note: The emphasis on "brand extension," "design systems," and "cross-functional collaboration" means candidates should prepare to discuss how they operationalize creative work, not just execute it. Portfolio examples showing these aspects will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Expect to use it extensively for UI/UX design of digital assets.

• Adobe Creative Suite: Includes Photoshop, Illustrator, and InDesign for detailed graphic creation, illustration, layout, and print production.

• Canva: Likely used for quicker asset creation, empowering non-designers, or for specific social media content. Proficiency in its use and potentially managing its brand templates is expected.

• Microsoft Office Suite: Specifically PowerPoint for presentations, Word for collateral, and potentially Excel for data visualization.

• AI-Powered Creative Tools: Explicitly mentioned is Claude, indicating an expectation for using AI assistants for content generation, ideation, or design concept development. Other AI design tools may also be relevant.

Analytics & Reporting:

• Website Analytics Tools: Familiarity with tools like Google Analytics to understand user behavior on landing pages and websites, informing design decisions.

• Email Marketing Platform Analytics: If experienced with Pardot or Iterable, understanding their analytics dashboards to measure email campaign performance.

• Social Media Analytics: Tools to track engagement and performance of social graphics.

CRM & Automation:

• CRM Systems: While not a primary tool for design, understanding how designs integrate with CRM platforms (like Salesforce, if used by Rightway) for lead capture or customer journeys is beneficial.

• Marketing Automation Platforms: Experience with platforms like Pardot or Iterable (mentioned as preferred) for designing and implementing email campaigns and workflows.

📝 Enhancement Note: The explicit mention of "Figma, Adobe Creative Suite, Canva, Claude, and Microsoft Office" highlights the core technology stack. The inclusion of Claude alongside traditional design tools signals a forward-thinking approach to design operations, leveraging AI for efficiency and creativity.

👥 Team Culture & Values

Operations Values:

• Humanity First: Designs should be empathetic, clear, and user-centric, reflecting the company's commitment to members and clients. This means prioritizing clarity and ease of understanding in all visual communications.

• Redefine What is Possible: Embrace innovation in design, exploring new visual approaches and leveraging emerging technologies like AI to push creative boundaries and solve complex communication challenges.

• Debate then Commit: Be open to constructive feedback and diverse perspectives during the design process, engaging in thoughtful discussions to arrive at the best solutions, and then fully committing to the chosen direction.

• Cultivate Grit: Approach design challenges with persistence and resilience, learning from setbacks and striving for continuous improvement in design quality and process efficiency.

• Seek to Delight: Aim to create visually appealing and effective designs that not only meet objectives but also provide a positive and memorable experience for the end-user, contributing to overall client and member satisfaction.

Collaboration Style:

• Cross-Functional Partnership: Actively collaborate with marketing, commercial, and other departments, serving as a strategic partner rather than just an order-taker. This involves understanding their needs and contributing proactively to campaign strategies.

• Open Feedback Culture: Be receptive to critiques and provide constructive feedback to peers and stakeholders, fostering an environment of continuous learning and improvement.

• Shared Ownership: Contribute to a culture where the success of the brand and its communications is a shared responsibility, working together to achieve collective goals.

• Proactive Communication: Maintain open lines of communication regarding project status, potential roadblocks, and creative ideation to ensure alignment and smooth workflow.

📝 Enhancement Note: The company's five core values are detailed and provide a strong framework for understanding the expected behaviors and approach to work, especially in a collaborative and mission-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand integrity while also exploring new creative avenues and incorporating emerging technologies can be a delicate balance.

• High-Volume, Fast-Paced Demands: The need to produce a wide range of assets quickly for multiple teams can lead to intense periods of work and require exceptional prioritization skills.

• Translating Complex Healthcare Concepts: Visually communicating the intricacies of healthcare services, benefits, and technology in an accessible and engaging way for diverse audiences.

• Adapting to Evolving Technologies: Rapidly integrating new AI tools and design software into existing workflows while ensuring quality and efficiency.

Learning & Development Opportunities:

• Advanced Design Tool Mastery: Deepen expertise in Figma, Adobe Creative Suite, and explore advanced features of AI creative tools.

• Brand Strategy and System Development: Opportunities to lead the evolution and operationalization of Rightway's brand guidelines and design systems.

• Healthcare/B2B Marketing Insights: Gain specialized knowledge in designing for the healthcare and B2B technology sectors, understanding unique communication challenges and best practices.

• Cross-Functional Project Leadership: Lead creative aspects of major marketing campaigns or product launches, gaining exposure to broader business strategy.

• Mentorship: Potential to mentor junior designers or interns as the team grows.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and a proactive approach to problem-solving within a rapidly evolving industry and technological landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to extend an established brand into a new campaign or set of assets. What was your process, and what were the key challenges you addressed?" (Focus on brand stewardship, strategic thinking, and problem-solving).

• "How do you approach developing and maintaining a design system or brand guidelines to ensure consistency across a large organization?" (Highlight your operational approach to creative assets).

• "Walk us through a project where you had to collaborate closely with non-design stakeholders (e.g., marketing, sales). How did you manage their expectations and incorporate their feedback?" (Emphasize communication and cross-functional collaboration).

• "Given Rightway's mission in healthcare, how would you ensure our visual communications are both engaging and accessible to a diverse member base?" (Showcase user-centric design thinking and empathy). Company & Culture Questions:

• "How do you see your design work contributing to Rightway's mission of harmonizing healthcare?" (Connect your role to the company's purpose).

• "Which of our core values (Humanity First, Redefine What is Possible, Debate then Commit, Cultivate Grit, Seek to Delight) resonates most with your work style, and why?" (Prepare examples that align with their values).

• "How do you stay updated on design trends and emerging technologies, particularly AI tools, and how have you incorporated them into your work?" (Demonstrate your commitment to innovation). Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation with a clear beginning (problem/objective), middle (your process, solutions, tools used), and end (results/impact).

• Highlight Operational Aspects: For each project, explicitly mention how you ensured brand consistency, managed your workflow, collaborated with others, or created reusable assets/templates.

• Demonstrate Tool Proficiency: Be ready to discuss specific features or techniques you used in Figma, Adobe Creative Suite, Canva, or AI tools that were critical to the project's success.

• Quantify Impact: Whenever possible, use metrics to showcase the effectiveness of your designs (e.g., increased click-through rates, engagement, positive feedback).

• Concise & Engaging: Keep descriptions brief and impactful, allowing visuals to speak for themselves. Be prepared for in-depth questions about your creative decisions and problem-solving approach.

📝 Enhancement Note: Candidates should prepare to discuss not just their creative output, but also their process, strategic thinking, and how they operationalize design to ensure scalability and brand integrity, particularly in a fast-paced, cross-functional environment.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on the Rightway careers page.

• Customize Your Resume: Tailor your resume to highlight your 8+ years of experience in high-volume design environments, emphasizing brand stewardship, strategic design, and proficiency in Figma, Adobe Creative Suite, Canva, and AI tools. Use keywords from the job description.

• Curate Your Portfolio: Select 5-7 of your strongest projects that demonstrate brand extension, digital/print asset creation, and your process for ensuring brand consistency and operational efficiency. Prepare to discuss your role, challenges, and impact for each.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your strategic approach, collaboration experience, and how you manage design systems and workflows. Be ready to articulate your process for creating scalable, on-brand assets.

• Research Rightway: Understand their mission, values, and target audience. Familiarize yourself with their current branding and marketing efforts to tailor your application and interview responses to their specific needs and industry context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.