Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Lending Science DM

Location: Alpharetta, GA; Ponte Vedra Beach, FL

Job Type: Full-Time, Salaried

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-15

Experience Level: 10+ Years

Remote Status: Remote OK

🚀 Role Summary

• This role is pivotal in shaping brand perception and driving response through impactful visual design across direct mail, email, digital advertising, and social media channels.

• The Sr. Graphic Designer will translate complex marketing strategies and data insights into clear, effective, and visually appealing creative assets that maximize client conversion rates.

• Collaboration with marketing strategists and subject matter experts is key to conceptualizing and executing campaigns aligned with business objectives.

• This position requires a strategic thinker who can present creative rationales and iterate on designs based on performance analytics to optimize engagement and conversion.

📝 Enhancement Note: Given the emphasis on "response," "conversion rates," and "performance analytics," this role clearly bridges creative design with a results-oriented marketing operations function. The ideal candidate will not only possess strong aesthetic skills but also a data-driven mindset, understanding how design directly influences business outcomes.

📈 Primary Responsibilities

• Design compelling, on-brand direct mail campaigns that capture attention and motivate customer response.

• Develop visual assets for integrated multichannel campaigns, including email, digital advertising, and social media, ensuring a cohesive brand experience.

• Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns that align with business objectives and target audience insights.

• Translate marketing strategies into clear, effective, and visually appealing layouts that break through clutter, maximize response, and drive conversion rates for clients.

• Present creative concepts with recommendations to internal and external clients, providing creative rationales for design choices and their expected impact on performance.

• Prepare and deliver print-ready and digital files, ensuring accuracy, quality, and consistency across all channels and formats, adhering to print production specifications.

• Stay current with design trends, direct mail innovations, and emerging technologies to continually elevate creative output and campaign effectiveness.

• Test and iterate designs based on performance analytics and feedback to optimize audience engagement and conversion rates.

• Maintain organized creative files, templates, and documentation of design processes and workflows.

• Review final productions for errors and ensure all materials meet specifications.

📝 Enhancement Note: The responsibilities highlight a strong focus on direct mail and its performance, which is a specialized area within marketing operations. The iterative design process based on analytics is a core operations function, indicating this role is deeply integrated with performance marketing.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience.

Experience: 10+ years of experience in graphic design, with a strong portfolio showcasing direct mail, print production skills, and multichannel campaign work (DM, Email, Landing Pages, Display Ads). Experience in data-driven design and personalized direct mail tactics and testing is crucial.

Required Skills:

• Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).

• Strong understanding of principles of layout, typography, color theory, and print production processes.

• Excellent communication and collaboration skills; ability to work effectively with cross-functional teams and present to Senior Leadership and clients.

• Demonstrated creativity, originality, and a strategic approach to solving marketing challenges through design.

• Self-motivated, curious, detail-oriented, brand steward, and able to manage multiple projects and deadlines in a fast-paced environment.

• Experience with competitor research and analysis.

• Ability to adapt to feedback and provide art direction to vendors or freelance design partners.

• Demonstrated experience with light copywriting (headlines, taglines, call-to-action phrases, etc.). Preferred Skills:

• Experience with email and digital ad platforms (e.g., Figma, Designmodo).

• Proficiency in Microsoft Office Suite (PPT, Word, Excel).

• Knowledge of HTML/CSS or email design best practices.

• Knowledge of UX design best practices.

• Experience with After Effects or basic animation.

• Experience with data-driven design and personalized direct mail tactics and testing.

📝 Enhancement Note: The requirement for "data-driven design and personalized direct mail tactics and testing" strongly positions this role within a marketing operations framework, emphasizing analytics and optimization. The inclusion of Figma and potentially HTML/CSS suggests a need for some digital design versatility beyond traditional print.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 10 years of professional graphic design experience.

• Must include specific examples of direct mail campaigns, demonstrating an understanding of response-driven design and print production intricacies.

• Showcase multichannel campaign work, including email, digital advertising, and social media assets, highlighting integrated brand experiences.

• Evidence of data-driven design and personalized direct mail tactics, including any testing or optimization efforts, is highly valued.

• Examples of translating marketing strategies into visually appealing and effective layouts that drive conversion rates should be prominent. Process Documentation:

• Demonstrate experience in managing organized creative files, templates, and documenting design processes and workflows.

• Ability to prepare and deliver print-ready and digital files accurately, ensuring quality and adherence to specifications.

• Examples of testing and iterating designs based on performance analytics and feedback, showcasing an optimization mindset.

• Showcase ability to review final productions for errors and ensure adherence to all specifications.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates direct mail expertise, data-driven design, and performance analytics is critical. This is not just about visual appeal but about quantifiable results, which is a hallmark of operations roles.

💵 Compensation & Benefits

Salary Range: $115,000 - $125,000 annually.

Benefits:

• Comprehensive benefits program including Medical, Dental, and Vision insurance.

• 401k plan with employer matching.

• Flexible Paid Time Off (PTO).

• Short-Term and Long-Term Disability coverage.

• Opportunity to become an Employee Owner through an Employee Stock Ownership Plan (ESOP).

Working Hours: 40 hours per week, with flexibility. The role is described as embracing a remote work environment, suggesting a focus on output and efficiency rather than strict adherence to office hours.

📝 Enhancement Note: The salary range is competitive for a senior-level design role with significant experience, particularly in a remote capacity. The inclusion of an ESOP is a significant benefit, fostering a sense of ownership and long-term commitment, which can align with company culture. The remote work aspect implies a need for strong self-management and communication skills, characteristic of operations roles that often operate with a degree of autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Marketing Technology (Lending Science DM specifically focuses on direct mail for financial services).

Company Size: The company uses "DM" in its name, suggesting a focus on Direct Mail, likely serving a broad client base within the financial services sector. Based on LinkedIn data, the company size is likely between 51-200 employees.

Founded: Lending Science DM was founded recently, likely within the last 5-10 years, indicating a dynamic, growth-oriented environment.

Team Structure:

• The Sr. Graphic Designer will likely be part of a broader Marketing or Creative Services team.

• This team will collaborate closely with marketing strategists, data analysts, and possibly account managers who serve clients.

• Reporting structure likely involves a Creative Director or Head of Marketing, with interaction across various client-facing teams. Methodology:

• Data-Driven Design: Emphasis on using performance analytics and client data to inform and iterate on design choices.

• Response Optimization: Focus on creative strategies that are proven to drive measurable responses and conversion rates for clients.

• Integrated Marketing: Development of cohesive visual assets across multiple channels (direct mail, email, digital) to create a unified brand experience.

• Client-Centric Approach: Designing with the client's business objectives and target audience insights at the forefront.

Company Website: https://www.lendingsciencedm.com/

📝 Enhancement Note: The company's specialization in direct mail for financial services implies a culture that values precision, data integrity, and measurable results. The "Science" in the company name suggests an analytical and systematic approach to marketing.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires significant expertise and autonomy in design execution and strategy contribution, particularly in direct mail and performance-driven marketing.

Reporting Structure: The role likely reports to a Creative Director, Marketing Manager, or Head of Creative. Collaboration will be extensive with marketing strategists, data analysts, and potentially client-facing teams.

Operations Impact: The Sr. Graphic Designer's work directly impacts client acquisition, retention, and revenue through the effectiveness of marketing campaigns. Their ability to translate strategy into high-performing creative is crucial for client success and, by extension, company growth.

Growth Opportunities:

• Specialization: Deepen expertise in data-driven direct mail design and performance marketing creative.

• Leadership: Potentially move into a Lead Designer role, mentoring junior designers or managing specific creative projects.

• Strategic Contribution: Play a larger role in creative strategy development and client consultation.

• Cross-functional Development: Gain exposure to marketing operations, analytics, and client strategy to broaden understanding of the GTM ecosystem.

📝 Enhancement Note: While primarily a design role, the emphasis on performance, data, and client results positions it within a GTM operations context. Growth can involve deepening specialized design skills or transitioning towards more strategic or project management responsibilities within the operations function.

🌐 Work Environment

Office Type: The company offers a remote work environment, indicating a distributed team structure that relies on digital collaboration tools and asynchronous communication.

Office Location(s): While roles are based in Alpharetta, GA, and Ponte Vedra Beach, FL, the "Remote OK" status suggests that candidates from other locations may be considered, provided they can effectively work remotely.

Workspace Context:

• Digital Collaboration: Expect to use tools like Slack, Zoom, Asana, or similar platforms for team communication, project management, and file sharing.

• Creative Tooling: Access to Adobe Creative Suite and potentially other digital design and collaboration tools will be provided or expected.

• Cross-functional Interaction: Frequent interaction with marketing strategists, data analysts, and potentially client teams will be a daily occurrence.

Work Schedule: Standard 40-hour work week, with a remote setup allowing for flexibility in managing personal schedules, provided deadlines and collaboration needs are met. This requires strong self-discipline and time management.

📝 Enhancement Note: The remote work environment necessitates strong organizational skills and proactive communication, traits highly valued in operations roles. The ability to manage one's own workflow and collaborate effectively online is paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: Presentation of your portfolio, focusing on direct mail and performance-driven campaigns. You may be asked to complete a design challenge to assess your creative approach, problem-solving skills, and ability to translate briefs into effective designs under timed conditions.

• Skills & Strategy Interview: A deeper dive into your design process, understanding of typography, print production, data-driven design, and how you approach client briefs. Expect questions about your experience with multichannel campaigns and your ability to articulate creative rationales.

• Team/Leadership Interview: Meeting with potential team members and hiring manager to assess collaboration style, communication skills, and potential fit within the team's workflow and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements: direct mail, multichannel campaigns, data-driven design, and measurable results.

• Quantify Impact: For each project, clearly articulate the objective, your role, the creative strategy, the design process, and, most importantly, the results (e.g., increased response rates, conversion improvements). Use data and metrics wherever possible.

• Showcase Process: Briefly explain your thought process, from understanding the brief to final file delivery. Highlight how you incorporated feedback and data.

• Highlight Direct Mail Expertise: Ensure your direct mail examples are comprehensive, showing not just the final piece but also considerations for layout, typography, print specifications, and personalization.

• Digital Integration: If possible, include examples showing how direct mail integrated with digital components (e.g., QR codes linking to landing pages).

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design brief provided for a challenge. Identify key objectives, target audience, and desired outcomes.

• Focus on Response: For this role, prioritize how your design choices will drive engagement and conversion. Think about calls-to-action, visual hierarchy, and persuasive elements.

• Time Management: Practice completing design tasks within a limited timeframe.

• Articulate Rationale: Be prepared to clearly explain your design decisions, just as you would in a portfolio presentation.

📝 Enhancement Note: The emphasis on a portfolio with quantifiable results and the potential for a design challenge are strong indicators of an operations-minded approach to creative hiring. Candidates should be prepared to "prove" the effectiveness of their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is required, specifically:

  • InDesign: For layout, typography, and print-ready file creation.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and complex illustrations.

• Microsoft Office Suite: Proficiency in PowerPoint (for presentations), Word, and Excel is expected.

Analytics & Reporting:

• While not explicitly listed as design tools, the role requires working with performance analytics. Familiarity with how design impacts metrics tracked in marketing analytics platforms (e.g., Google Analytics, CRM reporting) is beneficial. CRM & Automation:

• Digital Ad Platforms: Experience with platforms for digital advertising is a plus.

• Email Design Platforms: Familiarity with tools for email campaign creation is advantageous.

• Figma: Mentioned as a potential tool, indicating a need for modern collaborative design capabilities or integration with digital workflows.

• Designmodo: Another tool mentioned, potentially for email or landing page design.

Other:

• After Effects: Experience with motion graphics or animation is a plus.

• Basic HTML/CSS: Knowledge is beneficial for understanding digital asset integration and email design best practices.

• UX Design Principles: Understanding UX best practices is noted as a preference.

📝 Enhancement Note: The toolset is heavily skewed towards Adobe Creative Suite, as expected for a graphic designer. However, the mention of Figma, email/digital ad platforms, and HTML/CSS indicates a need for versatility and an understanding of how design integrates into broader digital marketing technology stacks, a key component of marketing operations.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on driving measurable outcomes (response rates, conversion rates) for clients through design.

• Data-Driven: Utilizing performance analytics and data insights to inform design decisions and iterate for optimization.

• Collaborative: Working effectively with cross-functional teams (strategists, analysts) to achieve common goals.

• Brand Stewardship: Maintaining brand consistency and integrity across all creative outputs.

• Innovative & Adaptable: Staying current with design trends and technologies to bring fresh ideas and continuously improve creative effectiveness.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing strategists and subject matter experts to develop campaign concepts.

• Client-Focused Communication: Presenting creative concepts and rationales clearly and persuasively to both internal teams and external clients.

• Feedback Incorporation: Openness to receiving and acting on feedback from performance analytics, strategists, and clients.

• Vendor Management: Ability to provide art direction to external vendors or freelance design partners when needed.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational effectiveness. The company culture likely appreciates designers who can justify their creative choices with data and who can work seamlessly within a structured marketing process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually compelling designs that also meet strict performance metrics and drive response in a competitive market.

• Data Interpretation: Translating complex performance analytics and client data into actionable design insights.

• Multichannel Consistency: Ensuring a cohesive brand experience across diverse channels, each with its own constraints and best practices.

• Fast-Paced Environment: Managing multiple projects and deadlines for various clients in a dynamic industry.

• Adapting to Evolving Trends: Staying ahead of design trends and direct mail innovations while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Direct Mail Techniques: Deepen knowledge in personalization, variable data printing, and innovative direct mail formats.

• Performance Analytics Integration: Gain a more profound understanding of how design impacts key marketing metrics and how to leverage A/B testing for creative optimization.

• Digital Design Expansion: Develop skills in newer digital design tools and platforms (e.g., Figma) and potentially gain more robust HTML/CSS or UX knowledge.

• Client Strategy Exposure: Increase involvement in client strategy discussions, understanding the broader business context for creative requests.

• Mentorship: Opportunity to mentor junior designers or contribute to establishing best practices within the creative team.

📝 Enhancement Note: The challenges are typical for a senior role in a performance-driven creative function. The growth opportunities highlight a path for specialization within direct mail and performance marketing, or a broader expansion into digital and strategic areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a direct mail campaign you designed that significantly increased response rates. What were the key design elements that contributed to its success?" (Focus on quantifiable results and your strategic rationale.)

• "How do you approach translating a marketing brief with specific conversion rate targets into a creative design concept?" (Demonstrate your process for aligning creative with business objectives.)

• "Walk me through a time you used performance analytics or A/B test results to iterate on a design. What changes did you make, and what was the impact?" (Highlight your data-driven design approach.)

• "How do you ensure brand consistency across multiple channels like direct mail, email, and digital ads?" (Show your understanding of integrated marketing and brand stewardship.) Company & Culture Questions:

• "What interests you about Lending Science DM and our focus on data-driven direct mail for financial services?" (Research the company's mission, values, and recent work.)

• "How do you handle constructive criticism or feedback on your designs, especially from clients or non-designers?" (Show your adaptability and collaborative spirit.)

• "Describe your experience working with cross-functional teams. How do you ensure effective communication and collaboration?" (Emphasize your teamwork and communication skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key areas: Direct Mail, Multichannel Campaigns, Data-Driven Design.

• Tell the Story: For each project, clearly articulate the client's problem, your strategic approach, your specific contribution, the design solutions, and the measurable results. Use visual aids effectively.

• Quantify Everything: Whenever possible, use numbers and metrics to demonstrate the success of your work. This is crucial for a role focused on "science" and "response."

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite, print production considerations, and any digital tools you used.

• Concise Rationales: For each design choice, be prepared to explain why you made it, linking it back to the campaign objectives or performance goals.

📝 Enhancement Note: The interview questions will likely probe your strategic thinking, data literacy, and ability to connect design execution to measurable business outcomes, reflecting the operations-centric nature of this role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Rippling ATS.

• Portfolio Preparation: Curate a portfolio that prominently features direct mail campaigns, multichannel marketing examples, and any projects demonstrating data-driven design or performance optimization. Quantify results wherever possible.

• Resume Optimization: Tailor your resume to highlight your 10+ years of experience, expertise in Adobe Creative Suite, print production, and your ability to drive response and conversion rates through design. Incorporate keywords like "direct mail," "multichannel campaigns," "data-driven design," and "performance analytics."

• Interview Readiness: Prepare to discuss your design process, articulate creative rationales for your work, and explain how your designs achieve specific marketing objectives. Practice presenting your portfolio and be ready for potential design challenges.

• Company Research: Investigate Lending Science DM's work in the financial services sector and their emphasis on data-driven direct mail. Understand their value proposition and how your skills align with their "science" approach to marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.