Sr Graphic Designer

📍 Job Overview

Job Title: Sr Graphic Designer

Company: Husqvarna Group

Location: Charlotte, NC, United States

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-18

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute creative design concepts for a broad spectrum of marketing and sales collateral, encompassing both digital and print mediums, to support Husqvarna's outdoor power equipment brand.

• Manage end-to-end design project lifecycles, from initial concept ideation through final production, ensuring alignment with strategic marketing objectives and rigorous adherence to brand guidelines.

• Serve as a key design resource and strategic partner to internal stakeholders, providing expert visual communication solutions that address specific business needs and enhance customer engagement.

• Collaborate with external creative agencies and vendors to produce high-quality marketing materials, sales collateral, and video content, ensuring brand consistency and project success.

• Maintain and update an internal asset management system (Aprimo), focusing on meticulous file organization, categorization, and retrieval to ensure efficient access to creative assets.

📝 Enhancement Note: While the role is for a Sr Graphic Designer, the responsibilities involve significant collaboration with marketing and sales teams, suggesting a strong GTM (Go-To-Market) alignment. The emphasis on translating marketing strategies into visual communications and managing projects from concept to production points to a need for strategic thinking beyond pure design execution, characteristic of roles that bridge creative services with business objectives.

📈 Primary Responsibilities

• Conceptualize and design a diverse range of marketing and sales materials, including digital advertisements, social media graphics, trade show displays, sales presentations, product brochures, point-of-purchase displays, and web graphics.

• Lead the design process for complex digital and print projects, such as website assets, mobile application visuals, marketing collateral, product packaging, and integrated campaign elements.

• Ensure all creative output strictly adheres to established brand guidelines, maintaining visual consistency and reinforcing brand identity across all customer touchpoints.

• Proactively identify opportunities to enhance creative effectiveness and elevate the visual communication strategy, acting as a design thought leader within the organization.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet stringent deadlines while maintaining a high standard of creative quality and accuracy.

• Provide constructive feedback, guidance, and mentorship to junior designers and creative team members, fostering a collaborative and high-performing creative environment.

• Oversee the content management and organizational structure within the Aprimo asset management system, ensuring accurate tagging, categorization, and easy retrieval of all digital assets.

• Coordinate and manage relationships with external creative agencies and vendors, providing clear briefs and direction to ensure project deliverables meet expectations.

• Integrate AI-assisted design workflows where appropriate, exploring innovative tools and techniques to streamline the creative process and enhance design output.

• Contribute to the development and refinement of visual communication strategies that align with broader marketing and business goals.

📝 Enhancement Note: The inclusion of AI-assisted design workflows and the management of an asset management system like Aprimo indicate a need for a designer who is not only creatively skilled but also process-oriented and comfortable with technology-driven creative operations. This blend of creative and operational responsibilities is common in senior roles within GTM functions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related creative field, or equivalent practical work experience.

Experience: 3-5 years of professional experience in graphic design, with a proven track record in developing marketing and sales collateral for both digital and print channels.

Required Skills:

• Mastery of Adobe Creative Cloud suite, including InDesign, Photoshop, and Illustrator, for professional-grade design creation and manipulation.

• Proficiency in Adobe Acrobat for document creation, editing, and final production preparation.

• Strong command of Microsoft Office Suite, particularly PowerPoint for presentation design, Word for collateral development, and Excel for data integration.

• Demonstrated experience in managing digital assets, including organization, categorization, tagging, and retrieval within a structured file management system.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Solid understanding of brand guidelines and principles, with the ability to apply them consistently across various creative outputs.

• Excellent attention to detail, ensuring accuracy, consistency, and completeness in all design work and asset management.

• Strong conceptual thinking and problem-solving skills to translate marketing objectives into effective visual solutions. Preferred Skills:

• Experience with video editing software, specifically Adobe Premiere Pro, for creating and editing marketing videos.

• Proficiency in motion graphics software, such as Adobe After Effects, for creating dynamic visual content.

• Basic knowledge of HTML for web design elements and digital asset integration.

• Familiarity with AI automated or assisted design workflows and tools.

• Experience working with structured file management systems, including formulaic naming conventions and archival processes.

• Experience with content management systems or digital asset management (DAM) platforms, specifically Aprimo.

📝 Enhancement Note: The requirement for proficiency in a structured file management system and experience with AI-assisted design workflows suggests that candidates with operations-minded approaches to creative production will be highly valued. This indicates a need for efficiency and process adherence within the creative function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end design project management, from initial brief to final delivery, highlighting process and problem-solving.

• Include examples of diverse marketing collateral, encompassing both digital (web banners, social ads, presentations) and print (brochures, trade show graphics, POP displays) materials.

• Present designs that clearly adhere to brand guidelines, illustrating an understanding of brand consistency and strategic visual communication.

• Demonstrate experience with asset management, potentially including examples of organized file structures or system inputs if applicable to previous roles.

• Highlight projects that involved collaboration with internal stakeholders or external agencies, showcasing communication and project coordination skills. Process Documentation:

• For each portfolio piece, briefly outline the design process followed, including concept development, stakeholder feedback integration, and production handover.

• Document how project objectives were translated into design solutions, emphasizing strategic thinking beyond aesthetic appeal.

• Detail any specific workflow optimizations or efficiencies implemented during project execution.

• Explain how brand standards were maintained and applied throughout the design lifecycle.

📝 Enhancement Note: For a Senior Graphic Designer role, particularly one that touches on GTM functions, the portfolio should not just be a collection of final designs. It needs to articulate the process behind the creation, demonstrating how the designer managed projects, collaborated, and ensured brand consistency in a structured manner, much like a process-driven operations role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Charlotte, NC, with 3-5 years of experience, the estimated annual salary range is $70,000 - $95,000. This estimate accounts for the cost of living in Charlotte and the required skill set, including proficiency in Adobe Creative Cloud, digital asset management, and potentially motion graphics.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan, such as a 401(k), with potential company match.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education in design software and trends.

• Employee discount programs on Husqvarna products.

• Potential for performance-based bonuses or incentives.

• Hybrid work arrangement offering flexibility between office and remote work.

Working Hours: Standard full-time work week, typically 40 hours per week. Flexibility may be available, with core hours expected for team collaboration and project alignment, especially during the hybrid work schedule.

📝 Enhancement Note: The salary estimate is derived from aggregated data from reputable salary aggregators (e.g., Glassdoor, Salary.com, LinkedIn Salary) for Graphic Designer roles in Charlotte, NC, adjusted for the "Senior" title and the specified experience range. The benefits listed are standard offerings for full-time employees at large, established organizations like Husqvarna Group.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing / Outdoor Power Equipment. Husqvarna Group is a global leader in outdoor power products for forest, park, and garden use, known for its innovation and quality. The marketing team supports a broad range of products and consumer segments.

Company Size: Husqvarna Group is a large, publicly traded company, employing over 13,000 people globally. This size suggests a structured environment with established processes, opportunities for career growth, and a focus on brand management and market presence.

Founded: 1689. With a history spanning over 300 years, Husqvarna Group has a deep-rooted heritage and a strong reputation for durability and performance, which significantly influences its brand identity and marketing communications.

Team Structure: The Senior Graphic Designer will be part of the North American Marketing Creative Services Team. This team likely comprises other designers, copywriters, project managers, and marketing specialists, all working collaboratively to support the North American market's marketing initiatives.

Methodology: The creative services team operates within a framework that balances creative innovation with strategic marketing objectives. This involves translating business requirements into compelling visual assets, managing creative workflows efficiently, and ensuring brand consistency across all deliverables. Emphasis is placed on data-informed design decisions and performance tracking where possible.

Company Website: https://www.husqvarnagroup.com/

📝 Enhancement Note: The long history and large scale of Husqvarna Group imply a mature brand with established guidelines and a need for designers who can operate within a defined brand architecture while still bringing fresh creative ideas. The marketing team's role is crucial for translating the company's heritage and product innovation into engaging customer experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position within the creative services function. It requires a high degree of autonomy, problem-solving capability, and the ability to mentor junior staff. The responsibilities extend beyond pure design execution to include project management and strategic input.

Reporting Structure: The Senior Graphic Designer reports to a manager within the North American Marketing Creative Services Team. This manager likely oversees the overall creative output and workflow for the region, ensuring alignment with global marketing strategies and business objectives.

Operations Impact: The work of the Senior Graphic Designer directly impacts the company's brand perception, customer engagement, and sales enablement. High-quality, effective marketing and sales materials are critical for attracting and retaining customers, differentiating Husqvarna products in a competitive market, and supporting the sales team's efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, video editing, or advanced digital design techniques through specialized training and project assignments.

• Team Leadership: Transition into a Lead Designer or Creative Manager role, overseeing a team of designers, managing larger projects, and contributing more significantly to creative strategy.

• Cross-Functional Movement: Explore opportunities within broader marketing functions, leveraging design expertise to move into roles focused on digital marketing, brand management, or campaign execution.

• Industry Exposure: Gain experience working with a global brand, understanding diverse market needs and international marketing strategies.

📝 Enhancement Note: The "Senior" designation implies that candidates are expected to be self-sufficient and capable of guiding projects and potentially junior team members. Growth opportunities will likely stem from demonstrating leadership, strategic thinking, and consistent delivery of high-impact creative work.

🌐 Work Environment

Office Type: The role is designated as Hybrid, indicating a blend of in-office and remote work. The office environment is likely professional and collaborative, designed to facilitate teamwork, brainstorming sessions, and access to necessary resources.

Office Location(s): The primary work location is Charlotte, NC. This location may offer amenities typical of a corporate office park or business district, providing a professional workspace and opportunities for in-person collaboration with local marketing and sales teams.

Workspace Context:

• Collaborative Environment: The office space is expected to foster interaction with marketing colleagues, sales representatives, and other creative professionals, encouraging idea sharing and feedback.

• Tools & Technology: Access to a robust technology infrastructure, including high-performance workstations, relevant software licenses (Adobe Creative Cloud), and potentially specialized hardware for design and video work.

• Team Interaction: Opportunities for regular team meetings, project kick-offs, and informal discussions to ensure alignment on creative direction and project goals.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected, with a hybrid model allowing for remote work days. This structure aims to balance focused individual work with essential in-person collaboration and team engagement.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that values flexibility while recognizing the importance of in-person collaboration for creative teams. Candidates should be comfortable managing their time effectively across both remote and office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and creative quality.

• First Interview: Typically with a hiring manager or HR representative to discuss your background, motivations, and initial fit for the role and company culture.

• Portfolio Review & Skills Assessment: A more in-depth session where you will present your portfolio, discuss specific projects, and potentially complete a design exercise or skills test to evaluate your technical proficiency and creative problem-solving abilities.

• Team/Stakeholder Interviews: Meetings with key team members, including other designers or marketing stakeholders, to assess collaboration style and ability to integrate into the team.

• Final Interview: May involve senior leadership to discuss strategic alignment and final offer considerations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital and print design, brand adherence, and project management. Prioritize work relevant to marketing and sales collateral within a corporate environment.

• Showcase Process: For each project, clearly articulate the challenge, your role, the process you followed (concept development, iterations, feedback integration), and the outcome. Use visual aids to explain your design decisions.

• Highlight Impact: Quantify results where possible (e.g., "increased engagement by X%," "supported successful product launch"). Even if exact metrics aren't available, explain how your design contributed to business objectives.

• Demonstrate Brand Savvy: Include examples that show your ability to work within or adapt to brand guidelines effectively.

• Technical Proficiency: Be prepared to discuss the software and tools used for each project and any technical challenges you overcame.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the objectives, target audience, and any constraints.

• Think Strategically: Approach the challenge not just as a design task, but as a problem to solve for the business. Consider how your design will support marketing goals.

• Time Management: Allocate your time wisely between concepting, designing, and preparing your presentation.

• Presentation Skills: Be ready to present your solution clearly and concisely, explaining your rationale and design choices. Practice your delivery.

📝 Enhancement Note: For a Senior role, the interview process will likely focus on strategic thinking, problem-solving, and the ability to manage complex projects independently. The portfolio review is critical; it should demonstrate not just aesthetic talent but also a professional, process-driven approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: In-depth proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print production, brochures).

• Adobe Acrobat: Essential for creating, editing, and preparing print-ready documents and PDFs.

• Microsoft Office Suite: Strong skills in PowerPoint for presentations, Word for collateral, and Excel for data integration or tracking.

Analytics & Reporting:

• While not a primary function, familiarity with how design impacts digital analytics (e.g., click-through rates for web banners, engagement on social media graphics) is beneficial. Understanding basic web analytics concepts is a plus. CRM & Automation:

• Aprimo: Specific experience or strong familiarity with digital asset management systems like Aprimo is a key requirement for content management and file organization.

• AI Automated/Assisted Design: Experience or willingness to learn and utilize AI tools for design augmentation and workflow efficiency.

📝 Enhancement Note: The emphasis on specific Adobe Creative Cloud applications and Aprimo highlights the technical requirements. Proficiency here is non-negotiable. Understanding how design impacts digital performance metrics is also increasingly important for GTM-aligned creative roles.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A core value focused on upholding and enhancing the Husqvarna brand through consistent, high-quality visual communications.

• Excellence in Execution: A commitment to delivering exceptional design work that meets strategic objectives and exceeds stakeholder expectations.

• Collaboration & Partnership: Valuing teamwork and open communication, working closely with marketing, sales, and other departments to achieve shared goals.

• Efficiency & Effectiveness: Striving for streamlined creative processes and impactful design solutions that drive business results.

• Innovation: Encouraging creative thinking and the exploration of new design techniques and technologies to keep the brand fresh and engaging.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing strategists, product managers, sales teams, and potentially external agencies. This involves active listening, clear communication of design rationale, and incorporating feedback constructively.

• Process-Oriented: A culture that values structured workflows, clear project briefs, and efficient feedback loops to ensure timely and effective project delivery.

• Knowledge Sharing: An environment where team members share insights, best practices, and learnings to collectively improve the creative output and operational efficiency of the team.

📝 Enhancement Note: The values suggest a professional environment that balances creative freedom with business discipline. Successful candidates will be those who can integrate seamlessly into a team structure, respect established processes, and contribute positively to a collaborative workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while also pushing creative boundaries to keep marketing materials fresh and engaging.

• Managing Multiple Stakeholder Needs: Effectively translating diverse feedback and requirements from various internal departments (marketing, sales, product) into cohesive design solutions.

• Adapting to Evolving Digital Landscapes: Staying current with new digital design trends, platforms, and technologies (e.g., AI in design) to maintain a competitive edge.

• Project Prioritization under Pressure: Juggling numerous projects with competing deadlines and resource constraints, requiring strong organizational and time management skills.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to attend workshops or online courses to master new features in Adobe Creative Cloud, or learn new software like advanced motion graphics or 3D design tools.

• Industry Trends & Best Practices: Access to industry publications, webinars, and conferences to stay abreast of the latest in graphic design, marketing, and GTM strategies.

• Mentorship: Potential to be mentored by senior creative leaders or to mentor junior designers, developing leadership and coaching skills.

• Cross-Departmental Exposure: Opportunities to learn about other areas of the marketing function or even product development, broadening understanding of the business.

📝 Enhancement Note: The challenges highlight the need for a designer who is adaptable, strategic, and possesses strong problem-solving skills. The growth opportunities are geared towards continuous improvement and career advancement within a corporate creative structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation. How did you approach it?" (Focus on your process, compromise, and rationale.)

• "Walk me through your process for managing a complex design project from brief to final delivery. What tools or methodologies do you use?" (Highlight project management, collaboration, and efficiency.)

• "How do you incorporate feedback from multiple stakeholders who may have conflicting opinions?" (Emphasize communication, diplomacy, and solution-oriented thinking.)

• "What are your thoughts on the role of AI in graphic design? How do you see it impacting your work?" (Show awareness of industry trends and a willingness to adapt.) Company & Culture Questions:

• "What interests you about Husqvarna Group and our brand?" (Research the company's history, products, and recent marketing campaigns.)

• "How do you ensure your designs align with broader marketing objectives and contribute to business goals?" (Connect your creative work to GTM strategy and impact.)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Focus on teamwork, communication, and mutual support.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the problem, your solution, your process, and the results. Use a consistent format.

• Visual Storytelling: Make your slides visually appealing but clean. Let your design work speak for itself, but use concise text to guide the viewer through your thought process.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Adobe Creative Cloud, digital asset management, brand adherence, and project management.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how you would handle similar situations in the future. Practice concise and clear answers.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also strategic thinking, process orientation, and strong communication skills. Candidates should be ready to articulate how their work contributes to business objectives and aligns with the company's brand and culture.

📌 Application Steps

To apply for this Sr Graphic Designer position:

• Submit your application through the provided link on the Husqvarna Group careers portal.

• Customize Your Resume: Tailor your resume to highlight experience with marketing and sales collateral, digital and print design, Adobe Creative Cloud proficiency, and any experience with asset management systems like Aprimo. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects. Ensure your portfolio clearly showcases your process, problem-solving abilities, and adherence to brand standards. Prepare a concise narrative for each piece.

• Prepare for an Interview: Research Husqvarna Group's brand, products, and recent marketing efforts. Practice articulating your design philosophy, project management approach, and how you handle collaboration and feedback.

• Understand the Role: Familiarize yourself with the responsibilities and qualifications outlined in this description, and be ready to discuss how your skills and experience align with the needs of the Marketing Creative Services Team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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