Social Media Graphic Designer (Maternity Leave Cover)

📍 Job Overview

Job Title: Social Media Graphic Designer (Maternity Leave Cover)

Company: team.blue Italy (Etinet Digital Agency)

Location: Savigliano, Piedmont, Italy

Job Type: TEMPORARY

Category: Digital Marketing & Design Operations

Date Posted: 2026-08-17

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce compelling graphic content for diverse social media platforms (Facebook, Instagram, LinkedIn, TikTok) and advertising campaigns.

• Spearhead creative project management from initial concept through final delivery, integrating AI tools and independent creative ideation.

• Develop engaging short-form video content, including reels, utilizing tools like CapCut Pro.

• Leverage generative Artificial Intelligence (AI) tools to enhance inspiration, content generation, and image/video development within the creative workflow.

• Craft visually appealing newsletters and direct email marketing campaigns, alongside designing HTML landing pages and web content via a CMS.

📝 Enhancement Note: The role explicitly mentions a maternity leave cover, indicating a temporary, project-based need for a skilled graphic designer with a strong understanding of social media and digital content creation. The emphasis on AI integration and specific tool proficiency (Canva, Adobe CC, CapCut Pro) suggests a need for a designer who is not only creative but also adaptable and tech-savvy, capable of working efficiently within a fast-paced digital agency environment. The hybrid work arrangement implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-quality graphic assets for social media posts, carousels, stories, and advertising campaigns, ensuring alignment with current stylistic trends and client brand guidelines.

• Proactively research and propose innovative creative concepts to elevate clients' editorial plans and enhance their online presence.

• Produce and edit engaging reels and short videos for social media platforms, employing CapCut Pro for professional-grade output.

• Integrate generative AI tools (e.g., ChatGPT, Gemini, Magnific, Adobe Firefly) into the creative workflow for inspiration, content ideation, and asset development.

• Design and develop visually effective newsletters and direct email marketing campaigns to drive engagement and conversions.

• Create and manage graphic design for HTML landing pages and web content using a Content Management System (CMS).

• Collaborate with the marketing and content teams to ensure a cohesive and impactful digital strategy across all channels.

• Manage multiple creative projects simultaneously, adhering to deadlines and delivering polished final assets.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking. The expectation to "research and propose new creative concepts" indicates a proactive role in client strategy, not just order-taking. The explicit mention of AI tools suggests the company is forward-thinking in its adoption of technology for creative efficiency. The inclusion of HTML/CMS tasks points towards a designer with some understanding of web integration, bridging the gap between design and web development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is highly beneficial.

Experience: 2-5 years of demonstrable experience in graphic design, social media content creation, or digital marketing, with a proven track record of successful campaign execution.

Required Skills:

• Exceptional creativity and a strong, refined aesthetic awareness.

• Proven ability to independently manage creative projects from conceptualization to final delivery.

• Advanced proficiency in Canva, recognized as the department's primary tool.

• Strong command of the Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, After Effects).

• In-depth knowledge of major social media platforms (Facebook, Instagram, LinkedIn, TikTok) and their specific content dynamics.

• Familiarity and practical experience with generative AI tools (e.g., ChatGPT, Gemini, Magnific, Adobe Firefly) and their integration into creative workflows.

• Basic understanding of HTML and Content Management Systems (CMS).

• Good working knowledge of English (written and spoken) for communication and content understanding. Preferred Skills:

• Experience managing editorial calendars and developing recurring content series.

• Proficiency with additional AI tools for advanced image, video, and creative content production.

• Demonstrated experience in creating compelling vertical video content for social media.

• Understanding of social media advertising campaign dynamics and best practices.

📝 Enhancement Note: The "Must have" list is quite specific, particularly regarding Canva and AI tool integration. This suggests that candidates should be prepared to showcase their proficiency in these areas. The preference for specific AI tools implies that familiarity with a broad range of AI creative applications is a significant advantage. The requirement for English proficiency is critical for a role potentially involving international clients or team members within the broader team.blue organization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong understanding of visual storytelling and brand consistency across digital platforms.

• Case studies showcasing the design process from initial brief to final output, with a particular emphasis on social media graphics and short-form video content.

• Examples of work created using Canva and Adobe Creative Cloud, highlighting versatility and technical skill.

• Demonstrations of how AI tools were leveraged to enhance creative concepts, streamline workflows, or generate unique assets.

• Samples of email marketing campaigns or HTML landing page designs, if available, to showcase web design capabilities. Process Documentation:

• Evidence of managing creative projects from concept to completion, outlining the workflow, ideation stages, and final delivery.

• Examples of how creative briefs were translated into compelling visual assets that met client objectives.

• Documentation of iterative design processes, including feedback incorporation and revisions.

📝 Enhancement Note: For this role, a strong visual portfolio is paramount. Candidates should be prepared to walk through their creative process, emphasizing how they approach a brief, utilize tools (especially Canva and AI), and achieve client objectives. The ability to articulate the "why" behind design choices and demonstrate efficiency through AI integration will be key differentiators.

💵 Compensation & Benefits

Salary Range: As this is a temporary maternity leave cover role, specific salary details are not provided. However, based on the 2-5 years of experience required, the location in Northern Italy, and the specialized skill set (graphic design, social media, AI tools), a competitive hourly or monthly rate commensurate with industry standards for similar contract roles in the Piedmont region is expected. For a graphic designer with 2-5 years of experience in Italy, a gross annual salary typically ranges from €20,000 to €30,000, which would translate to an hourly rate for a temporary position.

Benefits:

• Flexible working hours: Allows for better work-life balance and adaptation to project demands.

• Company laptop: Provision of necessary equipment to perform job duties effectively.

• €8 meal vouchers: A daily allowance to cover meal expenses.

Working Hours: The role is full-time. While specific hours are not detailed, the mention of "flexible working hours" suggests potential adaptability within a standard workday, likely around 40 hours per week, aligned with Italian labor practices for a full-time position.

📝 Enhancement Note: Given the temporary nature of the role, compensation might be structured as a fixed monthly salary or an hourly rate. The mention of flexible hours is a significant perk for a creative role, allowing designers to manage their workflow effectively, especially when working on multiple client projects. The meal vouchers are a common benefit in Italy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Advertising. Etinet is a digital agency part of the broader team.blue group, which specializes in providing digital solutions for businesses.

Company Size: Etinet itself is described as having a "young and passionate team," implying a smaller, agile agency environment. The parent company, team.blue, is a significant player in the European digital solutions market.

Founded: Etinet has 25 years of experience in the digital sector.

Team Structure:

• The role reports into a design or marketing team within the Etinet agency.

• Collaboration is expected with colleagues working on client accounts, including account managers, content creators, and potentially web developers.

• The "young and passionate team" suggests a dynamic and collaborative work environment where innovation and trend-following are valued. Methodology:

• Data-Driven Creativity: The role requires creating content that is not only aesthetically pleasing but also effective for social media and advertising campaigns, implying a need to understand performance metrics.

• Agile Project Management: The agency likely operates with agile methodologies to manage client projects efficiently and adapt to evolving client needs and market trends.

• Technology Integration: A strong emphasis is placed on leveraging modern tools, including AI, to enhance creative output and operational efficiency.

Company Website: https://itcareers.team.blue

📝 Enhancement Note: Etinet's positioning as a digital agency with 25 years of experience, now part of a larger group, suggests a blend of established expertise and forward-thinking practices. The culture is likely fast-paced, client-focused, and emphasizes continuous learning and adaptation to new digital tools and trends.

📈 Career & Growth Analysis

Operations Career Level: This is an intermediate-level graphic design role focused on digital content creation and social media. It's ideal for someone with a few years of experience looking to specialize further in digital marketing design and gain exposure to agency work.

Reporting Structure: The designer will likely report to a Design Lead, Creative Director, or Marketing Manager within the Etinet agency.

Operations Impact: The graphic designer's work directly influences client brand perception, engagement rates, and the effectiveness of digital marketing campaigns. High-quality visuals are crucial for driving traffic, lead generation, and conversions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in social media graphic design, video editing for social platforms, and the application of AI in creative workflows.

• Agency Experience: Gain valuable experience working with diverse clients and managing multiple projects in a professional agency setting.

• Trend Adaptation: Become proficient in adopting and implementing the latest design trends and digital marketing strategies.

• Potential for Extended Roles: While initially a maternity cover, exceptional performance could lead to other project-based opportunities or a permanent role if one becomes available within the team.blue network.

📝 Enhancement Note: This role offers a focused opportunity to hone specific digital design skills. While temporary, the experience gained in an agency environment and with modern creative tools can be a significant stepping stone for future roles in digital marketing, content creation, or design.

🌐 Work Environment

Office Type: The role is based at the Etinet office in Savigliano (CN), Italy, and is described as Hybrid. This suggests a mix of in-office work and potential remote days, offering flexibility.

Office Location(s): Via S. Carello, 2, Savigliano, 12038, Piedmont, Italy. The company is considering candidates within a 50km radius, indicating a preference for local or easily commutable candidates.

Workspace Context:

• Collaborative Atmosphere: The description of a "young and passionate team" and a "collaborative working environment" suggests an office space conducive to teamwork and idea sharing.

• Tool Accessibility: Candidates will have access to necessary design software and potentially AI tools, along with a company laptop.

• Client-Centric Focus: The environment is likely geared towards meeting client demands and delivering high-quality creative solutions efficiently.

Work Schedule: Full-time with flexible working hours. This allows for a degree of autonomy in managing one's daily schedule while ensuring coverage and project delivery.

📝 Enhancement Note: The hybrid nature of the role is a key aspect. Candidates should be prepared to work from the Savigliano office, understanding that flexibility in hours might mean adapting to project needs and team synchronization, even on remote days. The 50km radius preference is a practical consideration for hybrid roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Creative Assessment: Likely a practical exercise or a portfolio review focused on demonstrating design skills, creativity, and proficiency with required tools (Canva, Adobe CC, AI).

• Behavioral/Situational Interview: Discussion about past projects, problem-solving approaches, teamwork, and adaptability, especially regarding AI integration and project management.

• Cultural Fit Interview: Assessment of how well the candidate aligns with the agency's dynamic and collaborative culture.

Portfolio Review Tips:

• Showcase Relevance: Prioritize social media graphics, short-form videos (reels), and any examples of email campaigns or landing pages.

• Highlight Process: Be ready to explain your creative process for selected projects, detailing how you interpreted briefs, ideated concepts, and used tools (especially Canva and AI).

• Demonstrate Tool Proficiency: Clearly indicate which tools were used for each piece. If AI was involved, explain its specific contribution (e.g., inspiration, asset generation, enhancement).

• Quantify Impact (if possible): If you have data on engagement, click-through rates, or campaign success related to your designs, include it.

• Conciseness: Ensure your portfolio is well-organized and easy to navigate, focusing on your strongest and most relevant work.

Challenge Preparation:

• AI Integration Scenarios: Be prepared to discuss how you would use AI tools to solve specific design challenges or accelerate a workflow.

• Trend Awareness: Demonstrate an understanding of current social media design trends and how to adapt them for different client brands.

• Tool Proficiency Test: Expect questions or a practical test on Canva and Adobe Creative Cloud, and potentially a brief task involving an AI tool.

📝 Enhancement Note: The emphasis on AI tools and Canva means candidates should be ready to demonstrate practical application, not just theoretical knowledge. A strong portfolio that clearly articulates the "how" and "why" behind design choices, especially those involving AI, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: The primary tool for graphic design, indicating a need for advanced proficiency.

• Adobe Creative Cloud: Essential suite including Photoshop, Illustrator, and potentially After Effects for more complex graphics and video editing.

• CapCut Pro: Specific tool for editing reels and short videos, highlighting the importance of vertical video content creation.

Analytics & Reporting:

• While not explicitly listed for the designer, understanding how designs perform on social media is beneficial. Familiarity with social media analytics dashboards (e.g., Facebook Insights, Instagram Insights) would be advantageous. CRM & Automation:

• CMS (Content Management System): Basic knowledge for designing HTML landing pages and web content. Specific CMS platforms are not mentioned.

• Email Marketing Platforms: Experience with designing newsletters for platforms like Mailchimp, Sendinblue, or similar would be relevant.

Generative AI Tools:

• Text-based AI: ChatGPT, Gemini (for ideation, copywriting support, concept generation).

• Image/Video Generation & Enhancement AI: Magnific, Adobe Firefly, Flow, Google AI Studio, and equivalent tools for generating and refining visual assets.

📝 Enhancement Note: Proficiency in Canva and Adobe Creative Cloud is non-negotiable. The explicit mention of CapCut Pro and a range of AI tools indicates that the company is actively integrating these technologies into its creative process. Candidates should be prepared to discuss their experience and comfort level with these specific tools and technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong drive to develop fresh, engaging, and trend-setting content.

• Client Focus: Dedication to understanding client needs and delivering solutions that achieve their marketing objectives.

• Efficiency & Agility: Ability to work quickly and effectively, adapting to changing project requirements and utilizing tools to maximize output.

• Collaboration: A willingness to work closely with team members, share ideas, and contribute to a positive team dynamic.

• Continuous Learning: An openness to adopt new technologies, tools, and design methodologies, particularly in the rapidly evolving digital landscape.

Collaboration Style:

• Cross-functional Integration: The designer will collaborate with account managers, content strategists, and potentially other creative team members to ensure cohesive campaign delivery.

• Feedback-Driven Improvement: An environment where constructive feedback is welcomed and used to refine designs and processes.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and creative ideas.

📝 Enhancement Note: The culture appears to be fast-paced, client-centric, and forward-thinking, with a strong emphasis on using modern tools to achieve results. Candidates who are proactive, collaborative, and eager to learn will likely thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Digital Trends: Keeping up with the constantly evolving design trends and platform updates across multiple social media channels.

• AI Integration Learning Curve: Mastering the effective and ethical use of various AI tools to enhance, rather than replace, human creativity.

• Balancing Client Needs and Creativity: Translating diverse client briefs into creative designs that meet specific marketing goals while maintaining brand integrity.

• Temporary Role Management: Adapting quickly to a new team and workflow for a defined period, ensuring seamless project handover.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining hands-on experience with a wide array of cutting-edge generative AI tools.

• Agency Workflow Exposure: Learning best practices for client management, project execution, and team collaboration within a digital agency.

• Social Media Specialization: Deepening expertise in content formats and strategies specific to platforms like TikTok and Instagram Reels.

• Networking: Building connections within the team.blue network and the broader digital marketing community.

📝 Enhancement Note: This role presents an excellent opportunity to gain practical experience with AI in a professional creative setting, which is a highly sought-after skill. The temporary nature is a challenge but also an opportunity to gain diverse project experience quickly.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to accelerate your design process or generate a creative concept. What was the outcome?" (Focus on practical application and results).

• "How do you stay updated on the latest social media design trends, and how would you apply them to a client like [mention a hypothetical client type relevant to the agency]?" (Demonstrate trend awareness and strategic application).

• "Walk us through your process for designing a social media campaign from brief to final assets, including how you would incorporate feedback." (Highlight project management and iterative design skills). Company & Culture Questions:

• "What interests you about working for Etinet/team.blue, and what do you know about our services?" (Showcase research and genuine interest).

• "How do you approach collaboration within a creative team, especially in a hybrid work environment?" (Assess teamwork and communication skills).

• "How do you ensure your designs align with client brand guidelines while still being creative?" (Evaluate understanding of client objectives and brand consistency). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the challenge, your solution (including tool usage), and the result.

• Tool Emphasis: Clearly state which tools (especially Canva, Adobe CC, and AI) were used for each piece. Be ready to discuss why you chose certain tools.

• AI Integration Clarity: If AI was used, explain its specific role – was it for initial ideation, generating background elements, refining an image, or something else? Be honest about its contribution.

• Concise and Impactful: Focus on 3-5 of your strongest, most relevant projects. Keep descriptions brief and highlight key achievements.

📝 Enhancement Note: Be prepared to talk extensively about your experience with Canva and AI tools. Demonstrating how you can effectively integrate these into your workflow to produce high-quality, on-trend social media content will be critical. Practice articulating your creative process clearly and concisely.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the team.blue careers page.

• Customize Your Resume: Tailor your resume to highlight specific experience with Canva, Adobe Creative Cloud, CapCut Pro, and generative AI tools. Quantify achievements where possible (e.g., "Increased engagement by X% through Y design").

• Curate Your Portfolio: Ensure your portfolio prominently features social media graphics, short-form videos, and any relevant email/web design work. Prepare concise descriptions for each piece, detailing your role and the tools used, especially AI.

• Prepare Your Narrative: Be ready to discuss your creative process, how you manage projects, your experience with AI, and your understanding of social media trends during the interview.

• Research Etinet/team.blue: Understand their client base, agency culture, and recent work to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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