Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO

Company: Kraymer Art

Location: Malaysia (Remote)

Job Type: Full-Time

Category: Revenue Operations / GTM Operations (specifically focused on e-commerce conversion and storefront optimization)

Date Posted: June 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the redesign and optimization of an anime-inspired jewelry brand's Shopify storefront, focusing on enhancing User Experience (UX) and User Interface (UI) for improved conversion rates.

• Lead the strategic identification and implementation of high-impact UX/UI improvements across desktop and mobile platforms, driving e-commerce performance.

• Collaborate closely with a remote development team to translate design visions into production-ready Shopify themes and components.

• Own the design rationale and CRO strategy, utilizing data and UX best practices to inform decisions and prioritize initiatives.

• Develop and maintain design systems to ensure brand consistency and efficient implementation across the Shopify storefront.

📝 Enhancement Note: While the core role is UX/UI Design, its direct impact on conversion rates and revenue, coupled with the need for strategic CRO thinking and system implementation within an e-commerce platform, positions this as a critical function within the GTM and Revenue Operations umbrella. The emphasis on data-driven decisions and measurable outcomes aligns with operations objectives.

📈 Primary Responsibilities

• Conduct comprehensive audits of the existing Shopify storefront to identify critical UX/UI issues and underperforming elements on both desktop and mobile interfaces.

• Design intuitive and visually appealing page layouts for key e-commerce sections, including collection pages, product detail pages, landing pages, and critical conversion funnels.

• Produce implementation-ready design files (Figma, Adobe XD) that clearly communicate design intent and specifications to Shopify developers.

• Propose, prioritize, and implement Conversion Rate Optimization (CRO) strategies, grounded in user behavior analysis and e-commerce best practices.

• Facilitate seamless collaboration with the development team, ensuring accurate and timely implementation of designs while preserving design integrity.

• Identify and address opportunities for optimizing product discovery, the add-to-cart process, site navigation, and the overall checkout experience within Shopify's technical framework.

• Develop and manage design systems or component libraries to ensure visual consistency and brand coherence across the entire Shopify storefront.

• Review and provide constructive feedback on implemented pages, ensuring the final product aligns with the original design vision and UX goals.

• Continuously research and stay updated on emerging Shopify storefront trends, advanced CRO techniques, and evolving e-commerce UX patterns.

📝 Enhancement Note: The responsibilities listed are directly tied to improving the customer journey on the e-commerce platform, which is a direct driver of revenue. The emphasis on audits, design rationale, CRO strategy, and collaboration with development highlights a process-oriented approach critical for operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Human-Computer Interaction, UX Design, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in UX/UI design, with a significant focus on e-commerce storefronts.

Required Skills:

• Proven portfolio showcasing successful Shopify storefront design projects, with a demonstrable impact on conversion rates.

• Strong command of UX principles and UI design best practices, with a clear understanding of how design choices influence user behavior and conversion metrics.

• Extensive experience designing e-commerce specific pages, including detailed knowledge of collection pages, product detail pages (PDPs), and various landing page structures.

• High proficiency in design and prototyping tools such as Figma or Adobe XD, with the ability to deliver pixel-perfect, developer-ready files.

• Deep understanding of mobile-first design principles and the creation of responsive, adaptive layouts for diverse screen sizes.

• Familiarity with the technical constraints and customization possibilities within Shopify's standard and Shopify Plus environments.

• Excellent ability to articulate and justify design decisions with clear, data-backed reasoning.

• Exceptional communication skills, with a proven ability to work effectively asynchronously in a remote team setting. Preferred Skills:

• Hands-on experience with Conversion Rate Optimization (CRO) tools and A/B testing platforms (e.g., Intelligems, Replo, Google Optimize, Optimizely).

• Knowledge of Shopify's Online Store 2.0 architecture and its implications for design and theme development.

• Experience utilizing Shopify page builders such as Replo or PageFly for rapid design iteration and implementation.

• Background in or strong affinity for fashion, jewelry, accessories, anime, gaming, or lifestyle brand aesthetics.

• Direct experience collaborating with Shopify developers on theme implementation and custom functionality.

• A genuine interest in anime, gaming, or fandom culture to better understand the target audience.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates measurable results (conversion impact) and the ability to articulate design rationale directly aligns with operations' need for quantifiable outcomes and clear communication of strategy. Proficiency in specific tools like Figma/Adobe XD and e-commerce platforms like Shopify is crucial for operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end UX/UI design processes for Shopify storefronts.

• Evidence of how design decisions directly led to measurable improvements in key e-commerce metrics (e.g., conversion rate, average order value, bounce rate reduction).

• Clear documentation of the design process, including user research, wireframing, prototyping, user testing, and final design delivery.

• Visual examples of implemented Shopify storefront designs, highlighting aesthetic appeal and functional improvements.

• Examples of design systems or component libraries developed for consistency and scalability. Process Documentation:

• Showcase your approach to auditing existing e-commerce websites for UX/UI and CRO opportunities.

• Detail your workflow for translating audit findings into actionable design solutions and prototypes.

• Provide examples of how you collaborate with development teams to ensure accurate implementation of designs.

• Illustrate your methods for testing and iterating on designs based on user feedback and performance data.

📝 Enhancement Note: For an operations-focused role that bridges design and revenue, a portfolio that emphasizes process, measurable impact, and system thinking is paramount. This section guides candidates on how to present their work in a way that resonates with operations leadership, focusing on efficiency, scalability, and ROI.

💵 Compensation & Benefits

Salary Range:

Given the remote nature, full-time employment, and the emphasis on specialized e-commerce UX/UI and CRO skills, a competitive salary range for this role in Malaysia, considering cost of living adjustments for a global remote team, would typically fall between MYR 60,000 - MYR 120,000 annually. This range can vary based on the candidate's specific experience, portfolio strength, and the final negotiation.

Benefits:

• Fully Remote Work Arrangement: Enjoy the flexibility and autonomy of working from anywhere.

• Performance-Based Pay Raises and Bonuses: Rewarding strong performance and contributions to revenue growth.

• PH-Friendly Hours: Work within hours that are considerate of the Philippines time zone, minimizing difficult overlaps for the remote team.

• Long-Term Role with Full-Time Potential: Opportunity for a stable, ongoing position with prospects for growth.

• Unique Brand Niche: Engage with a fun and vibrant anime-inspired brand with a dedicated and loyal customer base.

• Direct Impact Role: Significant latitude to shape the visual direction and user experience of a growing Shopify store from its foundational stages.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate "PH-friendly hours" to optimize team collaboration across different time zones.

📝 Enhancement Note: Salary estimation is based on general market rates for mid-level UX/UI designers with e-commerce and CRO specialization in Southeast Asia, adjusted for remote work and the specific benefits offered. The "PH-friendly hours" note suggests a collaborative timezone strategy geared towards aligning with teams potentially based in or near the Philippines, which is common for remote roles originating from markets like Australia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Jewelry & Accessories), E-commerce, Anime/Fandom Merchandising.

Company Size: Small to Medium-sized Business (SMB). The company is described as "growing" and "actively growing," suggesting a dynamic environment rather than a large corporate structure.

Founded: (Information not provided, but the company is described as "growing," indicating established operations with expansion goals.)

Team Structure:

• The core team is likely small and agile, requiring close collaboration.

• The design role will work closely with a remote development team.

• Cross-functional collaboration will be essential, particularly between design, development, and potentially marketing or product management functions, even if not explicitly defined roles.

• Asynchronous communication is a key operational mode. Methodology:

• Data-driven decision-making is implied through the focus on CRO and measurable outcomes.

• Agile design and development processes are likely in place to facilitate rapid iteration and implementation.

• A strong emphasis on user-centric design principles guides workflow.

• Efficiency and the ability to deliver "implementation-ready" files are critical for workflow optimization.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company operates within a niche but passionate market (anime/fandom), which often fosters a culture of authenticity and community engagement. The "growing" status suggests a need for adaptable processes and individuals who can contribute to scaling operations. The remote nature and "PH-friendly hours" indicate a deliberate strategy for global talent acquisition and team coordination.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years experience), with significant ownership and strategic input. It’s not entry-level execution but a role where the designer defines the "what" and "why" of the storefront's user experience and conversion strategy, rather than just the "how."

Reporting Structure: The designer will likely report to a Design Lead, Head of E-commerce, or a founder, depending on the company's current structure. They will work collaboratively with the development team, who may have their own reporting line.

Operations Impact: The role has a direct and significant impact on revenue. By improving the storefront's UX/UI and CRO, the designer directly influences customer acquisition, conversion rates, average order value, and customer retention. This is a critical function within the Go-To-Market (GTM) operations strategy.

Growth Opportunities:

• Specialization: Deepen expertise in Shopify e-commerce design, CRO strategy, and potentially user research within specific niche markets.

• Leadership: Potential to grow into a Senior UX/UI Designer role, leading design initiatives, mentoring junior designers, or taking on more strategic product/growth responsibilities.

• Process Improvement: Contribute to refining the design-to-development workflow, design system maturity, and CRO testing methodologies within the company.

• Brand Expansion: As the brand grows, opportunities may arise to design for other touchpoints or product lines.

📝 Enhancement Note: This role offers a unique opportunity for a designer to operate with a high degree of autonomy and influence on core business metrics. The growth potential lies not only in design skills but also in strategic thinking and operational impact, aligning with career trajectories in GTM and Revenue Operations.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team with no central physical office for this specific role.

Office Location(s): The company is Australia-based, but the role is remote and specifically mentions "PH-friendly hours," indicating a global talent pool and a coordinated remote work strategy.

Workspace Context:

• Collaborative Environment: Operates primarily through digital collaboration tools (e.g., Slack, Zoom, project management software) and asynchronous communication.

• Tools & Technology: Access to standard design software (Figma/Adobe XD) and e-commerce platforms (Shopify) is essential. The company likely utilizes project management and communication tools to facilitate remote teamwork.

• Team Interaction: Opportunities for interaction will be through scheduled meetings, dedicated project channels, and informal digital check-ins. The emphasis is on effective digital collaboration.

Work Schedule: Full-time (approximately 40 hours per week) with a focus on accommodating "PH-friendly hours" to align with operational needs and team collaboration, suggesting flexibility within a structured work week.

📝 Enhancement Note: The remote work environment necessitates strong self-discipline, excellent digital communication skills, and adaptability to asynchronous workflows. The "PH-friendly hours" suggest a deliberate effort to ensure productive overlap for collaborative tasks, which is a key operational consideration for distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of portfolio and application materials. The word "seesaw" prompt is a direct filter for attentive applicants.

• Portfolio Review & Discussion: A deep dive into selected portfolio pieces, focusing on design rationale, CRO impact, and process.

• Skills Assessment/Design Challenge: Potential for a small, focused design exercise or a case study presentation demonstrating problem-solving and design thinking specific to Shopify storefronts.

• Team/Culture Fit Interview: Discussion with hiring manager or team members to assess communication style, collaboration approach, and alignment with company values.

• Final Interview: May involve founders or senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Highlight Shopify Expertise: Showcase specific examples of Shopify storefront designs.

• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate by Y%").

• Explain Your "Why": Be prepared to articulate the strategic reasoning behind every design decision, linking it to user needs and business objectives.

• Demonstrate Process: Show your workflow from research and ideation to final implementation and iteration.

• Developer-Ready Files: Ensure your Figma/XD files are well-organized, with clear naming conventions and annotations for developers.

• Address CRO: Explicitly mention how your design choices contribute to conversion rate optimization.

Challenge Preparation:

• Shopify Constraints: Be ready to discuss how you work within Shopify's limitations and leverage its features.

• CRO Scenarios: Prepare to analyze a hypothetical underperforming Shopify page and propose UX/UI improvements with CRO in mind.

• Communication: Practice explaining complex design concepts and technical constraints clearly and concisely.

📝 Enhancement Note: The emphasis on portfolio over interview performance is a crucial operational insight for applicants. This means the application should heavily focus on demonstrating tangible results and a clear, well-documented design process that directly contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly preferred), Adobe XD.

• E-commerce Platform: Shopify (required working knowledge of its design capabilities and limitations).

• Page Builders (Preferred): Replo, PageFly.

Analytics & Reporting:

• Web Analytics: Google Analytics (understanding how to interpret data from it).

• CRO Tools (Preferred): Intelligems, or familiarity with A/B testing concepts and platforms.

CRM & Automation: (Not directly specified for this role, but understanding how storefront design integrates with broader customer journeys is beneficial).

📝 Enhancement Note: Proficiency in Figma/Adobe XD and a deep understanding of Shopify's platform are core technical requirements. Familiarity with CRO tools and analytics platforms is highly valued as it directly supports the conversion optimization aspect of the role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by analytics and performance metrics, especially concerning conversion.

• User-Centric: A strong focus on understanding and serving the needs of the target audience.

• Efficiency: Streamlined processes from design to implementation to maximize productivity.

• Collaboration: Working effectively with remote team members across different functions.

• Growth Mindset: Continuous learning and adaptation to new trends in e-commerce, UX/UI, and CRO.

Collaboration Style:

• Asynchronous First: Primary mode of communication and collaboration, requiring clear documentation and proactive updates.

• Digital Tools: Heavy reliance on Slack, email, project management software, and video conferencing for communication and feedback.

• Constructive Feedback: Openness to giving and receiving feedback to continuously improve designs and processes.

• Cross-Functional Integration: Close working relationships with developers and potentially marketing/product teams to ensure cohesive strategy and execution.

📝 Enhancement Note: The company's culture likely embraces innovation within a niche market, valuing creativity balanced with measurable results. The remote, asynchronous nature demands a high degree of proactivity and clear communication from its team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: Designing a visually appealing store that also performs optimally from a conversion perspective can be a delicate balance.

• Shopify Limitations: Working within the constraints of Shopify's platform requires creative problem-solving and a deep understanding of what's possible.

• Remote Collaboration: Maintaining effective communication and alignment within a distributed, asynchronous team.

• Niche Market Understanding: Deeply understanding the specific tastes and buying behaviors of the anime jewelry audience.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunity to dive deeper into A/B testing, user behavior analysis, and conversion funnel optimization.

• Shopify Ecosystem Mastery: Gaining expertise in Shopify's evolving features, themes, and app integrations.

• Cross-Functional Skills: Developing a stronger understanding of e-commerce operations, marketing, and product development through collaboration.

• Portfolio Enhancement: Building a strong track record of successful e-commerce design and CRO projects that can propel future career growth.

📝 Enhancement Note: These challenges are typical for roles bridging creative execution with business objectives in e-commerce. The growth opportunities are significant for someone looking to build a career at the intersection of design, technology, and revenue generation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing an underperforming Shopify storefront and identifying key areas for UX/UI and CRO improvement."

• "Walk us through a Shopify storefront redesign project from your portfolio. What were the specific goals, your design rationale, the challenges you faced, and the measurable results?"

• "How do you balance creative design aesthetics with the need for high conversion rates on an e-commerce site?"

• "What are the key differences in designing for desktop versus mobile, and how do you ensure a seamless responsive experience on Shopify?" Company & Culture Questions:

• "What interests you about Kraymer Art and the anime jewelry niche?"

• "How do you approach asynchronous communication and collaboration with a remote team?"

• "Describe your experience working with Shopify developers. What makes for a successful collaboration?"

• "How do you stay updated on the latest trends in Shopify design and e-commerce CRO?" Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives: problem, solution, process, and results.

• Visuals: Use high-quality mockups and before-and-after comparisons to showcase your work.

• Data-Driven: Emphasize the metrics and data that demonstrate the success of your designs.

• Conciseness: Be prepared to present key projects within a limited timeframe, focusing on the most impactful aspects.

• Developer Hand-off: Briefly explain how you prepare files for developers.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic, results-oriented approach. Candidates should be ready to articulate their design process, justify their decisions with data, and showcase their understanding of the e-commerce conversion funnel within the Shopify ecosystem.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link, ensuring you include the word "seesaw" in your response to the first screening question.

• Curate Your Portfolio: Select 2-3 of your strongest Shopify storefront design projects that clearly demonstrate UX/UI improvements and measurable CRO impact. Prioritize projects where you can articulate a clear design rationale and process.

• Tailor Your Resume: Highlight keywords such as "Shopify," "UX/UI Design," "Conversion Rate Optimization (CRO)," "Figma/Adobe XD," "E-commerce," "Mobile-First Design," and any relevant experience with specific CRO tools or page builders. Quantify achievements whenever possible.

• Prepare Your Pitch: Be ready to walk through your portfolio projects, focusing on the business impact and your strategic contributions. Practice explaining your design process and rationale concisely.

• Research Kraymer Art: Understand their brand, target audience, and current storefront. Think critically about potential areas for improvement from a UX/UI and CRO perspective.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.