Alternance UX/UI Designer – Équipe Vitrine - Paris - H/F

📍 Job Overview

Job Title: Alternance UX/UI Designer – Équipe Vitrine - Paris - H/F

Company: Iliad - Free

Location: Paris, Île-de-France, France

Job Type: Alternance (Apprenticeship/Internship)

Category: UX/UI Design, Product Design, Digital Operations

Date Posted: 2026-07-24

Experience Level: Débutant (Entry-Level / Internship)

Remote Status: On-site

🚀 Role Summary

• This apprenticeship focuses on designing and optimizing the user experience and interface for Free's "showcase" web pages, ensuring a mobile-first approach and driving user conversion.

• The role involves hands-on creation of UI mockups, contributions to UX design, and the development and evolution of a comprehensive Design System using Figma.

• You will collaborate closely with product owners, developers, and marketing teams within a dynamic Digital pole, contributing to the continuous improvement of digital products.

• The position emphasizes data-driven decision-making, leveraging user data and competitive analysis to inform design improvements and product evolution.

📝 Enhancement Note: This role is specifically an "alternance," which is a French work-study program combining professional training and academic study. It is targeted at individuals pursuing a Bachelor's or Master's degree in Design or UX/UI. Therefore, while the responsibilities involve real-world project contributions, the expectation is for a learning and development focus typical of an apprenticeship rather than a fully independent senior role. The "Débutant" experience level confirms this.

📈 Primary Responsibilities

• Design and create mobile-first UI mockups and prototypes for Free's .fr showcase pages, ensuring a fluid, accessible, and consistent user experience.

• Participate in UX design activities, including understanding user needs, optimizing user journeys, and contributing to user research and co-design workshops.

• Develop and maintain the Design System in Figma, creating reusable components and collaborating with front-end developers for seamless integration.

• Conduct UX/UI audits, analyze usage data, and perform competitive analysis to identify areas for improvement and inform product evolution strategies.

• Collaborate closely with Product Owners, Developers, Designers, and Marketing teams to support the production of new features and ensure alignment with business objectives.

• Contribute to other projects within the Digital pole as needed, demonstrating adaptability and a willingness to learn across different digital products.

• Ensure designs adhere to responsive design principles and consider front-end integration constraints.

📝 Enhancement Note: The responsibilities clearly indicate a focus on the tangible output of design work (mockups, components) and collaborative processes. The emphasis on "mobile-first," "conversion," and "Design System" are key operational aspects for digital product teams. The mention of Jira and Confluence suggests involvement in agile development workflows.

🎓 Skills & Qualifications

Education:

• Pursuing a Bachelor's degree (Bac+3) or higher (Master's degree preferred) in Design, UX/UI Design, or equivalent. Experience:

• Experience as an intern or in academic projects demonstrating design principles and tool proficiency.

• Familiarity with agile development methodologies and cross-functional team collaboration is a plus. Required Skills:

• Mastery of Figma for UI design, including proficiency in components, auto-layout, variants, and prototyping.

• Ability to create reusable UI components and design mockups effectively.

• Strong understanding of mobile-first design principles and responsive design concepts.

• Good grasp of user experience (UX) principles and user-centered design methodologies.

• Excellent collaboration and communication skills for working within a product team.

• Proactive, rigorous, and proposal-oriented mindset. Preferred Skills:

• Sensitivity to conversion rate optimization (CRO) and e-commerce challenges.

• Experience or knowledge of a structured Design System.

• Understanding of front-end integration constraints.

• Familiarity with user research methodologies and UX auditing.

• Experience with user journey mapping and optimization.

• Proficiency in FigJam for collaborative ideation.

📝 Enhancement Note: The requirements highlight a strong technical proficiency in Figma as a core operational tool for design. The preference for e-commerce sensitivity and front-end understanding points to the practical application of design within a business context. The emphasis on "autonome, rigoureux(se) et force de proposition" suggests a need for self-management and initiative, crucial for an apprenticeship role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 well-documented design projects, with a strong emphasis on mobile-first design, UI/UX, and ideally, e-commerce or conversion-focused initiatives.

• Projects should demonstrate your process from understanding user needs and business goals to final design solutions.

• Include detailed case studies that articulate the problem, your approach, the tools used (especially Figma), and the outcomes or learnings.

• Clearly present your Figma proficiency, highlighting your ability to create organized files, reusable components, and interactive prototypes. Process Documentation:

• Clearly outline your design process for at least one project, detailing user research, ideation, wireframing, prototyping, and testing phases.

• Demonstrate how you leverage data or user feedback to inform design decisions and iterate on solutions.

• Provide examples of how you collaborate with cross-functional teams (developers, product managers) in your design process.

• Showcase your understanding of Design System principles and how you contribute to or utilize them.

📝 Enhancement Note: The "Processus de recrutement" section strongly implies a portfolio requirement, specifically mentioning a 3-hour design test on a mobile-first e-commerce case with a Figma and PDF deliverable. This indicates a need for candidates to have a portfolio ready that showcases similar skills and a structured design process.

💵 Compensation & Benefits

Salary Range:

• As this is an "alternance" (apprenticeship/internship), compensation will be determined based on French legal requirements for work-study programs, typically a percentage of the minimum wage based on age and year of study. This is usually a fixed rate rather than a negotiable salary range. For a Bac+3/4 level in Paris, this could range from approximately €900 to €1,200 gross per month, subject to legal updates. Benefits:

• Profit sharing and participation linked to the Group's performance.

• Comprehensive health and providence insurance coverage.

• Access to a connected fridge ("Foodle") with fresh, balanced meals available on-site.

• Complimentary hot drinks and fruit baskets provided daily.

• Swile meal vouchers (€10/day, 60% employer contribution).

• Transport reimbursement (up to 70%).

• CSE (Employee Savings Plan) benefits, including gift vouchers, discounts, and exclusive offers. Working Hours:

• Full-time (Temps complet), typically 40 hours per week, aligning with standard French working hours for an apprenticeship.

📝 Enhancement Note: The salary is not a traditional salary but a legal apprenticeship allowance. The provided benefits are comprehensive and typical for full-time employees in France, extended to apprentices, which is a significant perk. The 40-hour work week is standard.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications & Digital Services. Iliad (Free) is a major player in the French telecommunications market, known for its disruptive approach and innovation in internet, mobile, and TV services. The Digital pole focuses on enhancing the customer experience and driving growth through digital platforms.

Company Size: Iliad is a large, established telecommunications group, indicating a robust organizational structure with dedicated departments for various functions like Tech & Digital. This size offers stability and resources for large-scale projects.

Founded: Iliad was founded in 1999. Its history is marked by innovation and a strong customer-centric ethos, aiming to democratize access to digital services. This long-standing presence suggests a stable work environment with a clear vision.

Team Structure:

• The role is within the "Équipe Vitrine" (Showcase Team) of the "pôle Digital" (Digital Pole).

• The immediate team includes a Product Owner, a Product Designer (who will be the tutor), and developers.

• This structure suggests a cross-functional, agile team environment focused on specific digital product areas.

• Collaboration extends to marketing teams for campaign alignment and broader product teams within the Digital pole. Methodology:

• The team operates within a dynamic environment requiring reactivity and continuous innovation, driven by marketing needs and market evolution.

• Agile methodologies are implied, with tools like Jira and Confluence suggesting project management and documentation practices.

• A mobile-first approach is central to the design and development strategy for showcase pages.

• Data analysis and competitive intelligence are key inputs for continuous improvement.

Company Website: https://www.iliad.fr/

📝 Enhancement Note: The company culture emphasizes collective spirit, openness, autonomy, and efficiency – "on se sent libre." This indicates a work environment where initiative is encouraged and employees are empowered. The "Tech & Digital" department is highlighted as a key area of growth and innovation within the group.

📈 Career & Growth Analysis

Operations Career Level: This is an "Alternance" (apprenticeship) role at the entry-level, designed for students pursuing a career in UX/UI Design. It provides foundational experience in a professional digital product environment.

Reporting Structure: The apprentice reports to the Product Designer, who serves as their tutor. They will also work closely with the Product Owner and development team, providing exposure to different roles within a product team.

Operations Impact: While the apprentice's direct impact is focused on learning and contributing to specific design tasks, their work on showcase pages directly influences user perception, understanding of offers, and ultimately, conversion rates – key metrics for the Digital pole and the company's commercial success.

Growth Opportunities:

• Skill Development: Intensive hands-on experience with Figma, Design System development, UX/UI design principles, and agile methodologies. Opportunity to develop a strong portfolio.

• Industry Exposure: Gaining practical experience in the telecommunications and digital services sector with a major French operator.

• Professional Network: Building relationships with experienced designers, product managers, and developers within a large organization.

• Potential for Future Roles: Successful completion of the apprenticeship and strong performance can lead to opportunities for future roles within Iliad's Digital pole or other departments.

📝 Enhancement Note: The growth analysis is framed around the learning and development objectives inherent in an apprenticeship. The role is a stepping stone, providing practical skills and industry exposure, with the potential for continued career progression within Iliad.

🌐 Work Environment

Office Type: The role is strictly on-site ("Poste non ouvert au télétravail"), indicating a traditional office-based work environment.

Office Location(s): Paris, France. Specific details about the office's amenities or location within Paris are not provided but it is implied to be a central hub for the Tech & Digital teams.

Workspace Context:

• The work environment is described as dynamic, requiring reactivity, rapid adaptation, and continuous innovation due to marketing stakes.

• Collaboration is a key aspect, with daily interaction expected with Product Owners, developers, designers, and marketing teams.

• Access to essential design and project management tools like Figma, FigJam, Jira, and Confluence is provided.

• The company culture emphasizes a collective spirit and freedom, suggesting a supportive yet productive atmosphere. Work Schedule:

• Full-time (40 hours per week). The schedule is likely to be standard business hours, Monday to Friday, with no weekend work specified.

📝 Enhancement Note: The "on-site" requirement is a critical factor for candidates. The description suggests a collaborative and fast-paced workspace conducive to learning and project execution within a large corporate setting.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Recruiter Call: Initial screening call with a recruiter to assess basic qualifications, motivation, and fit for the "alternance" program.

• Step 2: Manager Call: A brief (10-15 minute) introductory call with the hiring manager (Product Designer) to gauge initial fit and discuss expectations.

• Step 3: Design Test: A practical, timed (approx. 3 hours) design exercise focusing on a mobile-first e-commerce scenario. This will involve creating a deliverable in Figma and PDF format. This is a crucial step to assess practical design skills and process.

• Step 4: Final Interview: An in-depth interview with an "Head of Design" and "Directeur Produit" (Product Director) to evaluate strategic thinking, design approach, and cultural alignment.

Portfolio Review Tips:

• Focus on Process: For the design test and any portfolio review, clearly articulate your step-by-step design process. Use the provided Figma and PDF as a structured showcase.

• Mobile-First & E-commerce: Tailor your examples to highlight experience with mobile-first design and, if possible, e-commerce conversion principles, as these are core to the role.

• Figma Proficiency: Be ready to demonstrate your Figma skills, particularly your ability to create and manage components, auto-layout, and interactive prototypes. Showcase organized file structures.

• Problem/Solution Narrative: Frame your projects as solving specific user or business problems, detailing how your design decisions addressed these challenges. Quantify outcomes where possible.

Challenge Preparation:

• Design Test Practice: Practice creating mobile-first UI designs and user flows for e-commerce scenarios under timed conditions. Familiarize yourself with common e-commerce conversion funnels.

• Figma Skills: Ensure you are highly proficient with Figma's advanced features (components, variants, auto-layout, prototyping). Be ready to build a mini-design system or a set of reusable components quickly.

• Articulate Your Thinking: Be prepared to explain your design choices, rationale, and trade-offs clearly and concisely. Practice explaining your process and solutions verbally.

📝 Enhancement Note: The structured interview process, especially the design test, is a significant indicator of what the company values. Candidates must be prepared to demonstrate practical skills and a structured approach to problem-solving within a specific context (mobile-first e-commerce).

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and Design System development. Mastery is essential.

• FigJam: Used for collaborative ideation, workshops, and brainstorming sessions.

• Jira: For project management, task tracking, and workflow management within an agile development cycle.

• Confluence: For documentation, knowledge sharing, and project information repository.

Analytics & Reporting:

• While not explicitly mentioned as a primary tool for the designer, the role involves "exploiting usage data" and "competitive analysis." This implies familiarity with or willingness to learn how to interpret data from tools commonly used for web analytics (e.g., Google Analytics, internal dashboards) to inform design decisions. CRM & Automation:

• Not directly mentioned as part of the designer's daily tools, but understanding how showcase pages feed into broader customer journeys (potentially involving CRM systems indirectly) would be beneficial.

📝 Enhancement Note: The emphasis on Figma and FigJam highlights a modern, collaborative design workflow. The inclusion of Jira and Confluence indicates integration into a standard agile development and project management environment.

👥 Team Culture & Values

Operations Values:

• Collective Spirit: Strong emphasis on teamwork and mutual support within the team and across departments.

• Openness & Autonomy: Encouraging open communication and empowering individuals to take ownership and act independently. ("On aime aller vite, faire les choses nous-mêmes, et on mise sur l’autonomie pour être efficace.")

• Efficiency: A drive to get things done quickly and effectively.

• Innovation: A culture that values continuous improvement and adaptation to market changes.

• Inclusivity: Commitment to non-discrimination and fighting harassment, welcoming diverse backgrounds.

Collaboration Style:

• Cross-functional integration is key, with daily work alongside Product Owners, Developers, and Marketing.

• A collaborative approach to design, potentially involving co-design sessions and feedback loops.

• Open communication channels are encouraged to facilitate swift decision-making and problem-solving.

• The dynamic environment necessitates adaptive collaboration, responding quickly to marketing needs and market shifts.

📝 Enhancement Note: The company's stated values of "collective spirit," "autonomy," and "efficiency" are crucial for understanding how teams operate and how individuals are expected to contribute. The "on se sent libre" ethos suggests a culture that trusts its employees.

⚡ Challenges & Growth Opportunities

Challenges:

• Dynamic Market: Adapting quickly to rapid changes in the telecommunications and digital services market, as well as marketing campaign needs.

• Mobile-First Optimization: Continuously refining designs to meet the demands of a mobile-first user base and ensuring optimal performance and conversion.

• Design System Evolution: Contributing to and maintaining a robust Design System, ensuring consistency while allowing for innovation and new component development.

• Balancing User Needs and Business Goals: Integrating user experience best practices with strong marketing objectives and conversion targets.

Learning & Development Opportunities:

• Practical Design Skills: Deepening expertise in UX/UI design, rapid prototyping, and user-centered design methodologies.

• Tool Mastery: Achieving advanced proficiency in Figma and FigJam within a professional context.

• Industry Knowledge: Gaining insights into the telecommunications sector and the digital strategies of a major operator.

• Design System Contribution: Learning best practices for creating, documenting, and scaling Design Systems.

• Agile Environment Experience: Understanding how design integrates into agile product development workflows using tools like Jira and Confluence.

📝 Enhancement Note: The challenges are directly tied to the fast-paced digital industry and the specific demands of optimizing showcase pages for conversion. The learning opportunities are geared towards building a strong foundation in UX/UI design and professional collaboration.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your process for designing a new feature or optimizing an existing page, from initial concept to final delivery. How do you incorporate user feedback and data?" (Prepare to walk through a project from your portfolio or the design test.)

• Mobile-First & Conversion: "How do you prioritize mobile-first design, and what strategies do you employ to optimize user conversion on web pages?" (Relate this to e-commerce principles.)

• Design Systems: "What is a Design System, and why is it important? How would you contribute to or maintain one in Figma?" (Focus on reusable components and consistency.)

Company & Culture Questions:

• Motivation: "Why are you interested in an 'alternance' role at Free, specifically within the Digital pole and the Showcase Team?" (Connect your aspirations to Free's culture and the role's specifics.)

• Teamwork: "Describe a time you collaborated with a team to achieve a design goal. What was your role, and how did you handle any disagreements?" (Highlight your collective spirit and communication skills.)

• Learning: "How do you stay updated on UX/UI design trends, and how do you approach learning new tools or methodologies?" (Show your proactive learning attitude.)

Portfolio Presentation Strategy:

• The Design Test is Key: Focus your preparation on excelling in the timed design test. Structure your Figma file logically, showcasing your thought process, user flows, and UI elements clearly.

• Narrative is Crucial: For any project you present, tell a story: what was the problem, who was the user, what was your solution, and what was the outcome (or what did you learn)?

• Show, Don't Just Tell: Use visuals effectively. Ensure your Figma prototypes are interactive and clearly demonstrate the user experience. For PDF deliverables, use annotations to explain design decisions.

• Highlight Figma Skills: Be ready to demonstrate your Figma capabilities, such as creating components, using auto-layout, and building interactive prototypes.

📝 Enhancement Note: Preparation should heavily focus on the practical design test and the ability to articulate one's design process and rationale clearly, especially concerning mobile-first and conversion goals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on SmartRecruiters.

• Portfolio Customization: Ensure your CV and any accompanying materials highlight relevant design projects, particularly those showcasing mobile-first, UI/UX, and e-commerce experience. If you have a portfolio link, make sure it's easily accessible and well-organized.

• Resume Optimization: Tailor your resume to include keywords from the job description such as "UX/UI Design," "Figma," "Mobile-first," "Design System," "Prototyping," and "Conversion." Clearly state your current educational program and expected graduation date.

• Interview Preparation: Practice articulating your design process, your understanding of UX/UI principles, and your motivation for pursuing an "alternance" at Free. Be ready to discuss your Figma skills and any relevant projects in detail.

• Company Research: Familiarize yourself with Iliad and Free's services, their market position, and their digital presence. Understand their commitment to innovation and their company culture as described in the job posting.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.