Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Tidio

Location: Warsaw, Poland (Hybrid)

Job Type: Full-Time

Category: Marketing Technology / Web Design / GTM Operations

Date Posted: April 24, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid (1-3 days per week in office)

🚀 Role Summary

• Drive conversion rate optimization (CRO) through the design and iteration of high-impact landing pages and homepages for multiple Tidio products (Tidio, Lyro, Hubi).

• Expand and maintain a robust design system to ensure brand and product consistency across diverse marketing initiatives.

• Develop engaging ad creatives, including animations and UGC-style content, leveraging AI tools for rapid iteration and performance scaling.

• Collaborate with cross-functional stakeholders within the Marketing Technology team and across product lines to deliver impactful design solutions.

• Utilize data analytics to inform design decisions, measure campaign performance, and continuously improve user engagement and business outcomes.

📝 Enhancement Note: This role sits at the intersection of design, marketing, and product, with a strong emphasis on data-driven decision-making and business impact. The "Marketing Technology team" designation suggests a focus on the tools and systems that enable marketing efforts, making this role crucial for GTM operations.

📈 Primary Responsibilities

• Design, test, and iterate on landing pages and homepages across Tidio, Lyro, and Hubi products, with a primary focus on conversion rates and measurable business impact.

• Contribute to the expansion and ongoing maintenance of the Tidio design system, ensuring its consistent application across multiple brands and product interfaces without compromise.

• Create and iterate on visually compelling graphics, animations, and UGC-style content for digital advertising, social media campaigns, and broader marketing initiatives.

• Leverage AI tools to accelerate the creation and iteration of ad creatives, identifying and scaling designs that demonstrate high performance.

• Collaborate closely with Product Marketing, Demand Generation, and other Marketing Technology stakeholders to align design efforts with go-to-market strategies and campaign objectives.

• Analyze website analytics and campaign performance data to derive actionable insights and inform iterative design improvements for enhanced user experience and conversion.

• Maintain a high standard of design excellence, ensuring all visual assets are on-brand, user-friendly, and contribute to Tidio's overall marketing effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical application (Figma, AI tools), and strategic thinking (data analysis, conversion focus). This is typical for roles supporting GTM operations where design directly influences lead generation and customer acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Visual Communications, Marketing, or a related field, supplemented by practical experience, is highly valued.

Experience: Minimum of 4 years of professional experience in web design, with a significant portion focused on SaaS products or dynamic digital platforms. Experience within a web agency environment is a strong plus, demonstrating adaptability to multiple clients, shifting briefs, and tight deadlines.

Required Skills:

• Minimum 4 years of experience in web design, preferably for SaaS or digital products.

• Strong portfolio showcasing landing pages and marketing-focused design work, with an emphasis on data-driven decision-making and conversion optimization.

• Proven ability to make and defend design decisions using analytics, conversion data, and user feedback.

• Hands-on experience with Figma, including proficiency in working with and building design systems.

• Practical experience using AI tools for creating ad creatives, including images, motion graphics, and UGC-style content.

• Experience working in a web agency setting, demonstrating adaptability to multiple projects and deadlines.

• Comfort with ambiguity and rapidly changing priorities in a multi-product, multi-team environment.

Preferred Skills:

• Experience in user interface (UI) and user experience (UX) design principles.

• Familiarity with A/B testing methodologies and their application in web design.

• Basic understanding of HTML/CSS to facilitate web implementation.

• Experience with animation tools beyond AI for more complex motion graphics.

• Knowledge of SEO best practices as they relate to landing page design.

📝 Enhancement Note: The requirement for "data to defend design decisions" is a critical marker for operations-oriented design roles, emphasizing measurable outcomes over purely aesthetic preferences. The agency background further signals an understanding of fast-paced, results-driven environments common in GTM.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of landing page and homepage designs, clearly demonstrating the impact on conversion rates and key business metrics.

• Case studies detailing the design process, from initial brief and research through to iteration, testing, and final implementation, highlighting problem-solving and data utilization.

• Examples of how design systems were applied or contributed to, showcasing consistency and scalability across different applications or brands.

• Demonstrations of ad creatives and animations, especially those utilizing AI tools, with explanations of their strategic intent and performance metrics.

Process Documentation:

• Showcase examples of design workflows, illustrating how design tasks are managed, prioritized, and executed within a team setting.

• Demonstrate how user research and data analysis are integrated into the design process to inform decisions and measure success.

• Provide insight into how design systems are documented, maintained, and communicated to development and marketing teams.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It's not just about aesthetics but about demonstrating a strategic, data-informed approach to design that directly supports marketing and sales objectives. The emphasis on "how you think, not just what you ship" points to a need for process and strategic rationale in portfolio pieces.

💵 Compensation & Benefits

Salary Range: 13,000 - 17,000 PLN (B2B contract) per month.

Benefits:

• Hybrid work model with flexible hours, offering a balance between in-office collaboration and remote flexibility.

• 26 guaranteed days off per year, providing ample personal time.

• Significant development opportunities, including company-supported courses and conference attendance to foster continuous learning.

• Individual work tools provided, including a MacBook Pro, Dell screen, and JBL headphones, with the ability to tailor equipment to personal needs.

• Comprehensive mental well-being program with access to individual therapy sessions and resources.

• Sport & Wellness benefit or its financial equivalent, encouraging a healthy lifestyle.

• Free access to a popular e-book and audiobook service for continuous learning and leisure.

• Regular social events, including company-wide offsites and team events, fostering a strong company culture.

• Budget for 1:1 English language classes to support professional development.

Working Hours: The role is full-time, with flexible hours noted as a benefit. A standard 40-hour work week is assumed, with the flexibility likely pertaining to start/end times rather than overall hours.

📝 Enhancement Note: The salary range is competitive for a Senior Web Designer role in Warsaw, Poland, particularly for a B2B contract. The extensive benefits package underscores Tidio's commitment to employee well-being, professional growth, and a positive work environment, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (Customer Service Platforms, AI, SaaS)

Company Size: 150+ employees, indicating a growing mid-sized company with established processes but still agile enough for significant impact.

Founded: Tidio was founded to make customer service more efficient and helpful for entrepreneurs, evolving into a leading AI customer service solution. This founding principle likely permeates a culture focused on innovation, user-centricity, and growth.

Team Structure:

• The Senior Web Designer will join the Marketing Technology team, which operates at the nexus of design, data, and growth.

• This team likely comprises specialists in web development, marketing automation, analytics, and design, working cohesively to optimize Tidio's digital presence and marketing funnels.

Methodology:

• Data-driven decision-making is a core methodology, with an emphasis on analyzing metrics, understanding conversion funnels, and iterating based on performance.

• Agile methodologies are likely employed for design and development sprints, allowing for rapid iteration and adaptation.

• Design system thinking is crucial, ensuring consistency and efficiency across a growing portfolio of products.

• AI tools are actively integrated to enhance productivity and creative output, reflecting Tidio's position in the AI customer service space.

Company Website: https://www.tidio.com/

📝 Enhancement Note: Tidio's rapid growth and focus on AI indicate an innovative and forward-thinking culture. The emphasis on "scaling without losing trust or the human touch" suggests a balanced approach that values both technological advancement and customer empathy, which should be reflected in the design output.

📈 Career & Growth Analysis

Operations Career Level: This Senior Web Designer role represents a mid-to-senior level position within the Marketing Technology and GTM operations sphere. It requires a blend of technical design skills, strategic thinking, and the ability to influence cross-functional teams. The role is crucial for optimizing the top of the funnel and user acquisition efforts.

Reporting Structure: The Senior Web Designer will report to a lead within the Marketing Technology team. This team likely has a dotted line or strong working relationship with the broader Marketing and Product departments, ensuring design initiatives align with overarching business objectives.

Operations Impact: The designer's work directly impacts Tidio's customer acquisition and revenue growth by optimizing landing pages for conversion, creating compelling ad creatives that drive traffic, and maintaining a consistent brand experience across all digital touchpoints. Their ability to translate data into design improvements is a key operational lever.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), AI-driven design, or advanced design system management.

• Leadership: Potential to lead design initiatives, mentor junior designers, or transition into a Design Lead or Manager role within Marketing Technology or Product Design.

• Cross-functional Movement: Opportunities to move into related roles within Product Marketing, Growth Marketing, or UX Research, leveraging their understanding of user behavior and conversion optimization.

• Skill Development: Continuous learning through company-supported courses, conferences, and access to extensive learning resources, focusing on emerging design trends, AI tools, and marketing technology.

📝 Enhancement Note: The growth potential in this role is significant because it's tied to core GTM functions. Success here can lead to leadership roles focused on scaling marketing efforts through design and technology.

🌐 Work Environment

Office Type: Hybrid work model with 1-3 days per week in the Warsaw office. This suggests a modern office setup designed for collaboration, creative work, and team interaction.

Office Location(s): Warsaw, Poland. This location offers a vibrant business environment and access to a strong talent pool.

Workspace Context:

• The office environment is likely collaborative, fostering interaction between designers, developers, marketers, and other team members.

• Access to modern design tools and technology, including MacBooks, Dell screens, and JBL headphones, ensures a productive and comfortable workspace.

• The hybrid model allows for focused individual work at home and collaborative sessions, brainstorming, and team building in the office.

• The availability of AI tools and a robust design system indicates a technologically advanced and process-oriented workspace.

Work Schedule: Full-time with flexible hours, allowing employees to manage their schedules effectively while ensuring core working hours for collaboration and team meetings. This flexibility is beneficial for deep work sessions required for design tasks.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration with the flexibility that many professionals now seek. This setup is typical for tech companies aiming to attract and retain talent in competitive markets.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevance.

• Technical Interview: A deep dive into your design process, Figma proficiency, design system experience, and data-driven decision-making capabilities. Expect to discuss specific projects and how you approached challenges.

• Portfolio Presentation: A dedicated session where you present select case studies from your portfolio, explaining your design rationale, the impact of your work, and how you leveraged data and AI tools.

• Cross-functional Interview: Discussions with stakeholders from Marketing Technology, Product, or Marketing to assess collaboration skills, understanding of business objectives, and cultural fit.

• Final Interview: A meeting with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm alignment with Tidio's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your landing page design, conversion optimization, design system contributions, and AI-driven creative work.

• Tell a Story: For each project, clearly articulate the problem, your process, the tools used (especially Figma and AI), your role, the challenges faced, the solutions implemented, and the measurable results (conversions, engagement, etc.).

• Emphasize Data: Highlight how you used analytics and data to inform your design decisions and demonstrate the impact of your work. Quantify results whenever possible.

• Showcase Process: Include wireframes, mockups, user flows, and style guides to illustrate your design thinking and methodology.

• AI Integration: Clearly explain how you used AI tools in your creative process for ad creatives, animations, or UGC-style content, and what the outcomes were.

• Design System Focus: If applicable, include examples of how you worked with or contributed to a design system, demonstrating your understanding of scalability and consistency.

Challenge Preparation:

• Be prepared for a potential design challenge or a detailed discussion about a hypothetical scenario related to landing page optimization or ad creative development for Tidio's products.

• Practice articulating your design decisions clearly and concisely, focusing on business impact and user needs.

• Research Tidio's current website, marketing campaigns, and product offerings to tailor your responses and portfolio examples to their context.

📝 Enhancement Note: The emphasis on portfolio presentation and data-driven results suggests that Tidio is looking for a designer who can directly contribute to marketing performance and demonstrate ROI through their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and design system management. Proficiency in advanced features, component libraries, and auto-layout is expected.

• AI Creative Tools: Hands-on experience with AI platforms for generating images, motion graphics, and UGC-style content is a key requirement. Examples could include Midjourney, DALL-E, Stable Diffusion, or similar AI-powered design assistants.

• Animation Software: Familiarity with tools for creating high-impact animations (e.g., Adobe After Effects, Principle, or even advanced Figma animation capabilities).

• Web Design & Development Tools: While not explicitly a developer role, understanding of how designs translate to web (HTML/CSS basics) is beneficial.

Analytics & Reporting:

• Google Analytics: Expected proficiency in understanding website traffic, user behavior, conversion tracking, and campaign performance data.

• A/B Testing Platforms: Familiarity with tools like Google Optimize, Optimizely, or VWO for testing landing page variations and measuring impact.

• Heatmap & User Recording Tools: Experience with tools like Hotjar or Crazy Egg to understand user interaction on pages.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): Basic understanding of how marketing campaigns and website interactions feed into CRM systems is helpful, though not a primary tool for this role.

• Marketing Automation Platforms: Familiarity with platforms that manage email campaigns and lead nurturing, where landing pages are a critical component.

📝 Enhancement Note: The explicit mention of "AI tools" for creatives and the strong emphasis on data analytics and conversion optimization signal a modern, performance-driven design function within Tidio's marketing technology stack.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are based on evidence, analytics, and measurable results, not just intuition.

• Growth Mindset: A continuous drive for improvement, learning, and scaling marketing efforts.

• Customer-Centricity: Designing with the end-user and customer experience in mind, ensuring Tidio's human touch is maintained even with AI.

• Innovation: Embracing new technologies like AI to enhance creative output and efficiency.

• Collaboration: Working effectively across teams to achieve shared goals.

• Efficiency: Streamlining processes and leveraging tools to maximize productivity.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Marketing Technology, Demand Generation, Product Marketing, and potentially Product teams.

• Feedback Loops: An open environment for constructive feedback on designs and campaign performance.

• Agile & Iterative: A dynamic approach to design and marketing, allowing for quick adjustments based on data and market feedback.

• Proactive Communication: The ability to clearly communicate design rationale, project status, and potential challenges to stakeholders.

📝 Enhancement Note: Tidio's values likely emphasize innovation, customer focus, and measurable results, aligning with a high-performance GTM and marketing operations environment. The "play fair" diversity statement is also a key cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands & Products: Maintaining design consistency and brand identity across Tidio, Lyro, and Hubi, each potentially having distinct visual nuances.

• High-Volume Iteration: Rapidly designing, testing, and iterating on creatives and landing pages to keep pace with marketing campaigns and competitive pressures.

• Integrating AI Effectively: Mastering the use of AI tools to enhance, not replace, creative judgment, and ensuring outputs are high-quality and on-brand.

• Data Interpretation: Translating complex analytics into actionable design improvements and effectively communicating these findings to stakeholders.

• Hybrid Work Dynamics: Ensuring seamless collaboration and project continuity between remote and in-office workdays.

Learning & Development Opportunities:

• Advanced AI Design: Exploring cutting-edge AI tools and techniques for creative generation and optimization.

• CRO Expertise: Deepening knowledge in conversion rate optimization strategies and experimentation.

• Design System Mastery: Contributing to and potentially leading the evolution of a sophisticated multi-brand design system.

• Marketing Technology Integration: Gaining a broader understanding of how design fits within the larger marketing technology stack and GTM operations.

• Mentorship: Opportunities to mentor junior designers or be mentored by senior leaders in design or marketing technology.

📝 Enhancement Note: The challenges presented are typical for a growth-stage SaaS company with ambitious marketing goals. The opportunities focus on skill expansion within core GTM and design operations domains.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve the conversion rate of a landing page. What was your process, and what were the key metrics you tracked?" (Focus on data analysis, iteration, and quantifiable results.)

• "How would you approach designing a new landing page for Tidio's AI agent, Lyro, targeting a specific segment of small business owners? What data points would you prioritize?" (Assess strategic thinking, audience understanding, and data application.)

Company & Culture Questions:

• "What excites you about Tidio's mission and product offerings, particularly in the AI customer service space?" (Demonstrate research and genuine interest.)

• "How do you handle constructive criticism or conflicting feedback on your designs from stakeholders with different priorities?" (Assess collaboration, communication, and adaptability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the "Before" (the problem/challenge), "During" (your process, tools, data used, iterations), and "After" (the solution and its measurable impact).

• Quantify Impact: Wherever possible, use numbers and data to showcase the success of your designs (e.g., "increased conversion rate by X%", "reduced bounce rate by Y%", "generated Z leads").

• Highlight AI & Data: Explicitly point out where and how you used AI tools in your creative process and how you incorporated data analysis into your design decisions.

• Explain Design Rationale: Be prepared to defend your design choices, explaining the "why" behind your aesthetic decisions, layout, and calls-to-action.

• Showcase Collaboration: Mention how you collaborated with marketing, product, or development teams to achieve project goals.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to connect design work directly to business outcomes, particularly conversion rates and efficient scaling. Your portfolio presentation is the primary vehicle for demonstrating this.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit Your Application: Follow the link provided to submit your resume and portfolio through Tidio's careers portal.

• Curate Your Portfolio: Select 3-5 of your strongest projects that align with the job description, focusing on landing pages, conversion optimization, design systems, and AI-driven creatives. Ensure each project clearly details your process, role, and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Web Design," "SaaS," "Figma," "Design Systems," "Conversion Optimization," "AI Tools," and "Data-Driven Design." Emphasize achievements and quantifiable impacts.

• Prepare for Presentation: Practice walking through your portfolio projects, focusing on storytelling, data-driven insights, and the strategic application of design principles and AI tools.

• Research Tidio: Familiarize yourself with Tidio's products (Tidio, Lyro, Hubi), their current website, marketing messaging, and company values to demonstrate genuine interest and a good cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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