Web UX Coordinator

📍 Job Overview

Job Title: Web UX Coordinator

Company: Shimano North America Holding, Inc.

Location: Ladson, South Carolina, US

Job Type: Full Time Salary

Category: Digital Operations / User Experience

Date Posted: May 26, 2026

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the planning and implementation of user experience (UX) flows across critical e-commerce systems, including PCM, CRM, JIRA, and B2B/B2C websites, to ensure optimal user journeys and customer satisfaction.

• Drive continuous improvement of existing and future system user flows by actively gathering and analyzing user feedback from sources like Google Analytics, surveys, and scoring techniques.

• Collaborate cross-functionally with Marketing, Product, Supply Chain, Sales, and Operations teams to translate business rules and industry nuances into seamless and intuitive digital experiences.

• Develop and maintain comprehensive Standard Operating Procedures (SOPs) and training materials for new user experiences and platform enhancements, ensuring user proficiency and adoption.

📝 Enhancement Note: This role is positioned within the Fish eBusiness Division, indicating a focus on digital commerce operations specific to Shimano's fishing product lines. The emphasis on systems like PCM, CRM, and JIRA suggests a need for strong operational process understanding and the ability to connect front-end user experience with back-end operational workflows.

📈 Primary Responsibilities

• Content Administration & Optimization: Update and refine system content to enhance user experience, working closely with cross-functional teams to ensure a cohesive and clean user journey across all digital platforms.

• System Flow Planning & Enhancement: Collaborate with site developers on system projects, focusing on business requirements, usability, and overall user experience; plan and manage approved projects and enhancements through roadmaps and ticketing systems.

• User Feedback & Analysis: Collect, analyze, and distribute user feedback to inform future site improvements, leveraging tools such as Google Analytics, surveys, and scoring techniques.

• Training & Documentation: Create and disseminate Standard Operating Procedures (SOPs) and tutorials for user flows and enhancements, conducting regular training sessions and user testing to ensure proficiency and identify issues.

• Technical Support & Troubleshooting: Manage UX tickets within the eBusiness team, troubleshoot user issues with the site, and work with platform providers to consistently improve the user experience.

• Reporting & Analytics: Provide performance reports and analytics to relevant stakeholders, demonstrating the impact of UX initiatives on business objectives.

• Cross-functional Collaboration: Act as a liaison between eBusiness and other departments, ensuring digital platforms align with business rules, industry standards, and product nuances.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX planning, hands-on content management, and operational support. The emphasis on "cleanest experience" and understanding "business rules" points to a need for a practical, results-oriented approach to UX within an e-commerce operations context, rather than purely conceptual design.

🎓 Skills & Qualifications

Education: Bachelor's Degree or equivalent experience

Experience: Minimum of two years of experience in web development, with a strong focus on user experience.

Required Skills:

• Minimum two years of experience in web development.

• Google Analytics certification and proficiency.

• Proficiency in a Windows environment, including intermediate/advanced Microsoft Excel, Word, PowerPoint, and Outlook.

• One year of experience with major e-commerce platforms such as Shopify, Magento, or Hybris.

• Strong analytical skills with the ability to gather and interpret user feedback and analytics data.

• Excellent written and verbal communication skills, with the ability to present technical information clearly.

• High organizational skills and meticulous attention to detail.

• Proven ability to multi-task, prioritize workload, and adapt to changing priorities.

Preferred Skills:

• Proficiency in UI/UX design software such as Adobe XD or InVision.

• Experience with Salesforce or other CRM systems.

• Knowledge of wireframing and the ability to create functional demos.

• Experience with JIRA for ticket management and project tracking.

• Understanding of PCM (Product Content Management) systems.

• Knowledge of the fishing industry and overall fishing experience.

📝 Enhancement Note: The "Experienced" job level combined with the 2-5 year experience range suggests this role is for an individual who can work semi-autonomously but may still require guidance on highly complex strategic initiatives. The preference for Adobe XD/InVision and Salesforce indicates a desire for candidates familiar with industry-standard UX design and CRM tools, reinforcing the role's operational integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a track record of improving user experience on e-commerce platforms through tangible design and content strategies.

• Showcase examples of user flow optimization, including before-and-after scenarios with measurable improvements in engagement, conversion, or task completion rates.

• Include case studies or examples of system implementations or enhancements where user feedback and analytics were pivotal in decision-making.

Process Documentation:

• Provide evidence of experience in documenting user journeys and system workflows, potentially through flowcharts, wireframes, or detailed process maps.

• Showcase examples of how you have translated business requirements into actionable system enhancements or content updates.

• Illustrate experience in testing and validating user flows, including methodologies used and outcomes achieved.

📝 Enhancement Note: Given the role's focus on UX implementation and continuous improvement within operational systems, a portfolio should emphasize practical application. Candidates should be prepared to walk through specific projects demonstrating how they've used data (like Google Analytics) and user feedback to drive concrete improvements in system usability and operational efficiency.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 annually, dependent on experience and qualifications.

Benefits:

• Paid Time Off (PTO) for work-life balance.

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Employer-matching 401k for retirement savings.

• Wellness Incentives to promote a healthy lifestyle.

• Fully equipped on-site gym for employee convenience.

• Rideshare program support.

• Other benefits as outlined by Shimano North America's employee program.

Working Hours: 40 hours per week, typically Monday through Friday. Flexibility may be required for critical project deadlines or urgent support needs.

📝 Enhancement Note: The provided salary range is an estimate based on industry benchmarks for a Web UX Coordinator with 2-5 years of experience in the Ladson, SC area, considering the full-time salary employment type. This estimate accounts for the cost of living in South Carolina and the specific responsibilities outlined, including e-commerce platform experience and analytics. The benefits package is strong, typical for a mid-to-large sized organization in the sporting goods industry, offering robust health coverage and retirement planning support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sporting Goods & Outdoor Recreation (specifically Fishing equipment)

Company Size: Shimano North America Holding, Inc. is part of a larger global conglomerate, indicating a well-established corporate structure with significant resources. The North American division likely employs several hundred to over a thousand individuals.

Founded: Shimano was founded in 1921, bringing over a century of experience and a deep legacy to its product development and market presence.

Team Structure:

• The role sits within the Fish eBusiness Division, suggesting a specialized team focused on digital commerce for fishing products.

• This team likely collaborates closely with broader eBusiness, Marketing, Product Management, Supply Chain, and Sales departments within Shimano North America.

Methodology:

• Data-Driven Decision Making: Emphasis on using Google Analytics, user feedback, and performance reports to guide UX improvements and project prioritization.

• Agile/Iterative Development: Implied through the continuous improvement of systems, regular training, and managing projects via roadmaps and tickets.

• Cross-functional Collaboration: A core component, requiring close partnership with diverse departments to ensure alignment and effective implementation of UX strategies.

Company Website: https://www.shimano.com/ (Global) / https://www.shimano.com/en-US/ (North America)

📝 Enhancement Note: Shimano's long history and global presence suggest a company culture that values quality, innovation, and customer loyalty. For an operations-focused UX role, this translates to an environment where process efficiency, data integrity, and delivering a superior customer experience are paramount. The "Fish eBusiness Division" specifically implies a deep understanding of the niche market and its customer base.

📈 Career & Growth Analysis

Operations Career Level: Experienced Professional. This role is beyond entry-level and requires demonstrable experience in web development, UX principles, and e-commerce platforms. It suggests a pathway for individuals looking to deepen their expertise in digital operations and user experience within a specialized industry.

Reporting Structure: The Web UX Coordinator will likely report to an eBusiness Manager, Digital Operations Lead, or a similar title within the Fish eBusiness Division. This structure places the role within a key operational function responsible for digital sales channels.

Operations Impact: This role directly impacts revenue by enhancing the usability and conversion rates of B2B and B2C e-commerce websites. By improving user flows and content experience, the coordinator contributes to increased customer satisfaction, reduced support inquiries, and ultimately, higher sales performance and operational efficiency in digital transactions.

Growth Opportunities:

• Specialization: Deepen expertise in UX design, e-commerce platform management (Shopify, Magento), and analytics within the dynamic fishing industry.

• Advancement: Potential to move into Senior UX Coordinator, UX Designer, Digital Operations Specialist, or eBusiness Manager roles.

• Skill Development: Opportunities to gain advanced certifications in UX, analytics, or specific e-commerce platforms, and to lead smaller projects or specific feature enhancements.

• Cross-functional Exposure: Develop a broader understanding of sales, marketing, product, and supply chain operations through daily collaboration.

📝 Enhancement Note: The "Experienced" designation and the specific responsibilities suggest this role is ideal for someone looking to solidify their career in digital operations and UX, particularly within a product-centric industry. Growth would likely involve taking on more complex projects, managing larger system implementations, or potentially leading a small team as the eBusiness division expands.

🌐 Work Environment

Office Type: On-site. The role is based in Ladson, South Carolina, at a Shimano North America facility.

Office Location(s): Ladson, SC (Charleston Area). This location likely offers access to a significant talent pool and is part of a region with a growing industrial and technology presence.

Workspace Context:

• Collaborative Environment: The role requires extensive interaction with various departments, implying an open or semi-open office layout conducive to teamwork.

• Technology-Rich: Access to necessary hardware, software (including specialized UX/design tools), and internal systems for daily tasks.

• Industry Immersion: Working within a company dedicated to the fishing industry provides a unique context, potentially fostering a passionate and knowledgeable work environment.

Work Schedule: Standard 40-hour work week, Monday through Friday. While core hours are expected, the need to manage tickets and support users may occasionally require flexibility or attention outside of standard business hours, especially during critical project phases or peak sales periods.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration, team building, and immediate access to internal resources and stakeholders. The mention of an on-site gym and wellness incentives points to a company that invests in employee well-being, contributing to a positive and supportive work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: In-depth discussion about experience, responsibilities, and alignment with the team's needs. Expect questions on specific UX challenges, e-commerce platforms, and analytical approaches.

• Portfolio Review/Presentation: Candidates will likely be asked to present their portfolio, showcasing relevant UX projects, process improvements, and data analysis examples. This is a critical stage to demonstrate practical skills.

• Cross-functional Interview(s): Interviews with key stakeholders from Marketing, Sales, or Product teams to assess collaboration skills and understanding of business needs.

• Final Interview: Potentially with a senior leader or department head to finalize the decision.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem, your role, the solution implemented, and the quantifiable results (e.g., increased conversion rate, reduced bounce rate, improved task completion time).

• Showcase Process: Detail your approach to user research, wireframing, content strategy, and testing. Explain why you made certain design or content decisions.

• Highlight System Integration: Demonstrate how your UX work integrates with operational systems (CRM, PCM, JIRA) and supports business goals.

• Tailor to Shimano: If possible, subtly reference the fishing industry or e-commerce challenges relevant to sporting goods when discussing your work.

• Technical Proficiency: Be ready to discuss your experience with specific tools like Google Analytics, Shopify, Magento, and any preferred UX software (Adobe XD, InVision).

Challenge Preparation:

• Be prepared for a potential small case study or a scenario-based question asking you to outline a UX improvement plan for a specific Shimano digital platform or feature.

• Practice explaining complex technical concepts and data insights in a clear, concise manner suitable for both technical and non-technical audiences.

• Anticipate questions about how you handle conflicting stakeholder feedback and prioritize competing project demands.

📝 Enhancement Note: The emphasis on "planning and implementing user experience flows" and the requirement for Google Analytics certification and e-commerce platform experience strongly suggest that the portfolio review will be a significant part of the evaluation. Candidates should prepare to articulate their process and demonstrate measurable outcomes from past UX initiatives.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platforms: Shopify, Magento, Hybris (or comparable platforms) – requiring hands-on experience in managing content and user flows.

• UI/UX Design Software: Adobe XD, InVision (preferred) – for wireframing, prototyping, and visual design exploration.

• Project Management/Ticketing: JIRA – essential for managing UX tickets, tracking enhancements, and collaborating on development projects.

• CRM: Salesforce (preferred) or other CRM systems – for understanding customer data and its impact on user experience.

Analytics & Reporting:

• Web Analytics: Google Analytics (certified and proficient) – critical for gathering user behavior data, tracking performance, and informing UX decisions.

• Reporting Tools: Internal reporting dashboards and presentation software (e.g., PowerPoint) for communicating findings and project status.

CRM & Automation:

• CRM: Salesforce (preferred) – understanding how CRM data influences customer journeys.

• Content Management Systems (CMS): Implicitly required for managing website content.

• Product Content Management (PCM): Experience with PCM systems is beneficial for understanding how product information is structured and presented.

📝 Enhancement Note: Proficiency in Google Analytics is a non-negotiable requirement. Experience with specific e-commerce platforms like Shopify and Magento, coupled with design tools like Adobe XD, will be highly advantageous. The mention of JIRA indicates a need for familiarity with Agile development workflows and issue tracking.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the end-user (both B2B dealers and B2C consumers) to create the best possible digital experience.

• Data-Driven Approach: Decisions are informed by analytics and user feedback, emphasizing measurable results and continuous improvement.

• Collaboration & Teamwork: The role requires close partnerships with various departments, valuing open communication and shared goals for eBusiness success.

• Efficiency & Process Optimization: A drive to streamline workflows, enhance system usability, and reduce friction points in digital interactions.

• Innovation: A willingness to explore new ideas and implement best practices to stay competitive in the digital landscape.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Marketing, Sales, Product, and Supply Chain teams to ensure alignment on UX initiatives.

• Feedback Loops: Establishing and maintaining channels for user feedback and internal stakeholder input to drive iterative improvements.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and learnings across teams to elevate overall digital performance.

📝 Enhancement Note: Shimano's culture likely emphasizes a blend of traditional values like quality and reliability with modern digital operational requirements. For this role, expect a professional environment that values detailed work, data integrity, and a proactive approach to problem-solving within the e-commerce ecosystem.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing diverse requirements from various departments (Sales, Marketing, Product, Operations) while maintaining a cohesive user experience.

• Translating Technical to User-Friendly: Converting complex business rules and technical system functionalities into intuitive and engaging user interfaces and content.

• Data Interpretation: Accurately analyzing user data from multiple sources (Google Analytics, surveys, feedback) to identify actionable insights and prioritize improvements.

• Keeping Pace with Evolving Platforms: Staying current with updates and best practices for e-commerce platforms (Shopify, Magento) and UX design trends.

Learning & Development Opportunities:

• Advanced Analytics Training: Deepen expertise in Google Analytics and other data analysis tools.

• UX Certification: Pursue certifications in UX design, user research, or specific e-commerce platforms.

• E-commerce Strategy: Gain a deeper understanding of e-commerce operations, digital marketing, and online sales strategies within the sporting goods sector.

• Cross-functional Skill Development: Learn about product management, supply chain logistics, and sales operations to better integrate UX with overall business processes.

📝 Enhancement Note: This role presents an excellent opportunity to hone skills in a specific, high-impact area of digital operations. The challenges are typical of a growing e-commerce environment, offering significant learning potential for individuals who are adaptable and eager to contribute to tangible business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you improved a user's experience on an e-commerce website. What was the problem, what steps did you take, and what were the results?" (Focus on quantifiable outcomes and your process).

• "How do you use Google Analytics to inform UX decisions? Can you give an example of an insight you uncovered and how you acted on it?" (Demonstrate analytical thinking and actionability).

Company & Culture Questions:

• "What interests you about Shimano and the fishing industry specifically?" (Research Shimano's mission, products, and recent news. Show genuine interest in the sector).

• "How do you approach collaboration with teams that have different priorities, such as Sales or Product Development?" (Emphasize your communication, negotiation, and cross-functional partnership skills).

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio by project type or by impact (e.g., Conversion Rate Optimization, User Flow Improvement, Content Strategy).

• Tell a Story: For each project, clearly outline the challenge, your role, the process, the solution, and the measurable results. Use visuals (wireframes, screenshots) effectively.

• Quantify Success: Whenever possible, use data (percentages, numbers) to demonstrate the impact of your work.

• Be Prepared for Q&A: Anticipate questions about your design choices, data interpretation, and how you handled challenges.

• Show Enthusiasm: Convey your passion for creating great user experiences and your interest in Shimano's products.

📝 Enhancement Note: Expect interview questions to heavily probe your practical experience with user experience design, your analytical capabilities using tools like Google Analytics, and your ability to navigate the operational realities of e-commerce platforms. A strong portfolio demonstrating tangible results will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided ADP link.

• Tailor Your Resume: Highlight experience with e-commerce platforms (Shopify, Magento), Google Analytics certification, UI/UX software, and any CRM experience. Quantify achievements where possible.

• Prepare Your Portfolio: Curate 2-3 of your strongest UX projects, focusing on e-commerce or digital platform enhancements. Be ready to discuss your process, challenges, and measurable results.

• Research Shimano: Understand their brands, products (especially fishing gear), and their digital presence. Familiarize yourself with their stated values.

• Practice Your Pitch: Be ready to clearly articulate your qualifications, your approach to UX challenges, and why you are a good fit for Shimano's eBusiness Division.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.