Web UX Coordinator

📍 Job Overview

Job Title: Web UX Coordinator

Company: Shimano North America Holding, Inc.

Location: Ladson, South Carolina, US

Job Type: Full Time Salary

Category: Revenue Operations / Sales Operations / Marketing Operations (Cross-Functional)

Date Posted: May 26, 2026

Experience Level: Experienced (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for optimizing the user experience across critical business systems including PCM, CRM, JIRA, and B2B/B2C websites, directly impacting operational efficiency.

• The Web UX Coordinator will be responsible for planning and executing user flow enhancements, ensuring seamless interactions for internal and external users.

• This position requires a blend of technical understanding, creative problem-solving, and strong communication skills to collaborate effectively across Marketing, Product, Supply Chain, Sales, and Operations teams.

• The role focuses on translating business rules and industry nuances into intuitive digital experiences, driving user adoption and satisfaction with company platforms.

📝 Enhancement Note: While the title is "Web UX Coordinator," the description clearly indicates a role that bridges UX/UI design with operational systems (PCM, CRM, JIRA) and e-commerce platforms. This suggests a strong alignment with Revenue Operations, Sales Operations, and Marketing Operations, as it involves optimizing processes and user journeys within critical business tools that support sales, marketing, and product management functions. The emphasis on SOPs, user training, and continuous improvement of digital platforms positions this as a key operational support role.

📈 Primary Responsibilities

• User Experience Flow Optimization: Plan, implement, and continuously improve user experience flows for all SNAF systems (PCM, CRM, JIRA, B2B, B2C websites) to ensure optimal user journeys.

• Cross-Functional Collaboration: Partner closely with Marketing, Product, Supply Chain, Sales, and Operations teams to understand business rules, industry specifics, and product nuances, translating these into best-in-class system user experiences.

• Content Administration & Enhancement: Update system content to enhance user experience, create demos with display content to explore user options, and validate content accuracy through user flows on all websites.

• System Project Support: Collaborate with site developers on all system projects, focusing on business requirements, usability, and user experience design from conception through implementation.

• User Feedback & Analysis: Gather and analyze user feedback using tools like Google Analytics, surveys, and scoring techniques to identify areas for future site and system improvements.

• Documentation & Training: Develop Standard Operating Procedures (SOPs) and tutorials for new user experiences, user flows, and system enhancements, and conduct regular training sessions for digital platform users.

• Ticket Management & Support: Manage UX-related tickets within the eBusiness team, troubleshoot user issues with digital platforms, and work with platform providers to consistently improve user experience.

• Performance Reporting: Create and present regular reports on project status, enhancements, and user feedback through roadmaps, tickets, and presentations, and provide performance analytics as required.

📝 Enhancement Note: The responsibilities highlight a strong focus on process improvement and operational efficiency through digital platforms. The emphasis on understanding "business rules," "industry nuances," and "products" indicates the need for the candidate to quickly grasp complex operational workflows. The requirement to create SOPs and train users directly aligns with operations best practices for knowledge transfer and standardization.

🎓 Skills & Qualifications

Education: Bachelor's Degree or equivalent experience.

Experience: Minimum of two years of experience in web development. One year of experience with e-commerce platforms (Shopify, Magento, Hybris, or comparable).

Required Skills:

• Web Development Fundamentals: Minimum two years of experience in web development.

• User Experience (UX) Principles: Understanding of UX design, wireframing, and user flow implementation.

• E-commerce Platform Proficiency: One year of experience with Shopify, Magento, Hybris, or a comparable e-commerce platform.

• Analytics Tools: Google Analytics Certified, with proven ability to use it for gathering user feedback and insights.

• Microsoft Office Suite: Proficient in Windows environment, including intermediate/advanced Excel, Word, PowerPoint, and Outlook.

• Content Administration: Ability to update and manage digital content for improved user experience.

• Documentation & Training: Experience creating SOPs and conducting user training.

• Troubleshooting: Ability to manage and troubleshoot user issues within digital platforms.

• Organizational Skills: Highly organized with strong attention to detail, ability to multi-task, prioritize workloads, and manage changing priorities.

• Communication Skills: Strong written, verbal, and presentation skills.

• Teamwork & Initiative: Self-motivated team player, able to work independently or as part of a team, seeking opportunities to contribute.

• Time Management: Superb organizational and time management skills, ability to meet deadlines and adhere to schedules.

Preferred Skills:

• UI/UX Software: Proficiency in Adobe XD, Invision, or other UI/UX design software.

• CRM Experience: Salesforce or other CRM experience.

• Video/Photo Editing Software: Proficiency in G Suite, and other video/photo editing software.

• Project Management Tools: Experience with JIRA for ticket management.

• Fishing Industry Knowledge: Overall fishing experience or knowledge of the fishing industry.

📝 Enhancement Note: The "Experienced" job level and the requirement for 2+ years of web development combined with 1+ year of e-commerce platform experience, plus Google Analytics certification, suggest a candidate who is beyond entry-level but not yet senior management. This 2-5 year range for "ai_experience_level" is appropriate. The inclusion of CRM (Salesforce) and project management tools like JIRA points towards operational responsibilities beyond pure web design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User Flow Case Studies: Showcase examples of designing and optimizing user flows for websites or applications, demonstrating clear before-and-after scenarios with measurable improvements.

• System Implementation Examples: Include instances where you collaborated on the implementation or enhancement of e-commerce platforms, CRM systems, or internal business tools, detailing your role and contributions.

• Content Strategy & Optimization: Present examples of content updates or administration that directly led to improved user engagement, clarity, or task completion rates.

• SOP & Training Materials: Provide samples of SOPs or training materials you have developed for system usage or process workflows, showcasing clarity and effectiveness.

• Analytics Integration: Demonstrate how you've used tools like Google Analytics to gather user feedback, identify pain points, and inform design or content decisions.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss their approach to mapping existing user workflows, identifying bottlenecks, and proposing optimized solutions.

• System Enhancement Planning: Be ready to articulate how you would plan and prioritize system enhancements and new feature implementations based on user feedback and business objectives.

• User Testing & Feedback Loops: Showcase experience in designing and executing user tests, synthesizing feedback, and integrating it into iterative design processes.

• Cross-Functional Process Alignment: Demonstrate an understanding of how to align UX improvements with the processes of various departments (Marketing, Sales, Operations, etc.) to ensure holistic system functionality.

📝 Enhancement Note: For a role like this, a portfolio is critical. It should not just showcase design aesthetics but also the candidate's ability to impact operational efficiency and user satisfaction through thoughtful system design and content management. The emphasis should be on demonstrating problem-solving skills within a business context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Web UX Coordinator with 2-5 years of experience in the Ladson, SC area, the estimated salary range is $60,000 - $80,000 annually. This estimate accounts for the required experience, specific technical skills (e.g., Google Analytics, e-commerce platforms), and the cost of living in the Charleston metropolitan area.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision Insurance plans to support employee well-being.

• Retirement Savings: Employer-matching 401k program to aid in long-term financial planning.

• Work-Life Balance: Paid Time Off (PTO) for personal needs and rest.

• Wellness & Health: Wellness incentives and a fully equipped on-site gym to promote a healthy lifestyle.

• Commuting Support: Rideshare program availability.

• Additional Perks: Other benefits as typically offered by a large, established corporation in the sporting goods industry.

Working Hours: Standard full-time work schedule, typically 40 hours per week, with potential for flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in the specified geographic region and experience level. Exact compensation will depend on the candidate's specific qualifications and the company's internal compensation structure. The listed benefits are directly pulled from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sporting Goods, Outdoor Recreation, Fishing Equipment. Shimano North America Holding, Inc. is a prominent global player, known for its high-quality products and strong brand reputation in the fishing and cycling industries. This context suggests a culture that values innovation, performance, and a deep understanding of its customer base.

Company Size: Shimano North America Holding, Inc. is part of a larger global entity. While specific numbers for the North American holding company aren't provided, Shimano as a whole is a large corporation. This implies a structured environment with established processes, but also opportunities for impact within specific divisions like eBusiness. For operations professionals, a larger company often means access to more resources, established methodologies, and clearer career progression paths, but potentially slower decision-making processes.

Founded: Shimano was founded in 1921, bringing a long history of manufacturing excellence and brand building. This longevity suggests stability, a deep-rooted understanding of its markets, and a commitment to long-term growth and product development.

Team Structure:

• eBusiness Division Focus: This role sits within the Fish eBusiness Division, indicating a specialized team focused on digital operations and customer engagement for the fishing segment.

• Cross-Functional Collaboration: The role requires close interaction with various departments including Marketing, Product, Supply Chain, Sales, and Operations. This suggests a collaborative ecosystem where the UX Coordinator acts as a hub for digital user experience across these functions.

• Reporting: While not explicitly stated, a UX Coordinator typically reports into a digital marketing, e-commerce, or IT department, often with a dotted line to operations or product management for system-specific input.

Methodology:

• Data-Driven Enhancement: The role emphasizes using data from Google Analytics, surveys, and scoring techniques to drive improvements.

• Process Standardization: Creation of SOPs and user training indicates a commitment to standardizing processes and ensuring consistent user proficiency.

• Agile/Iterative Development: The mention of "planning projects and enhancements," "roadmaps," and "tickets" suggests an agile or iterative approach to system development and improvement.

Company Website: https://www.shimano.com/

📝 Enhancement Note: The company's industry and long history are key to understanding the operational context. A company that has been around since 1921 likely has mature processes but may also be undergoing digital transformation, making roles like this crucial for modernizing operations and customer interactions.

📈 Career & Growth Analysis

Operations Career Level: This is an "Experienced" role, typically falling between Junior and Mid-level. It offers a solid foundation in web UX and e-commerce operations, requiring independent work on specific projects while collaborating within a larger team structure. It's a position where one can refine skills in process optimization and digital user engagement.

Reporting Structure: The Web UX Coordinator likely reports to an eBusiness Manager or similar, with close collaboration with IT, Marketing, Sales, and Operations departments. This structure allows for exposure to various facets of the business and the ability to influence cross-functional operational workflows.

Operations Impact: This role directly impacts operational efficiency by ensuring that the digital tools and platforms used by internal teams (CRM, PCM, JIRA) and external customers (B2B/B2C websites) are intuitive and effective. Improved UX leads to faster task completion, reduced errors, better data quality in CRM/PCM systems, and enhanced customer satisfaction, all of which contribute to revenue generation and operational cost savings.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific e-commerce platforms (Shopify, Magento) or CRM systems (Salesforce), becoming a subject matter expert.

• Advancement: Progression to roles such as Senior UX Designer, E-commerce Manager, Digital Operations Specialist, or even into broader Sales Operations or Revenue Operations management.

• Skill Development: Opportunity to gain experience in a wider range of UX/UI software, advanced analytics, project management methodologies, and potentially delve into more complex system integrations and automation.

• Industry Expertise: Building deep knowledge of the fishing industry and its customer needs, which can open doors to specialized roles within Shimano or other companies in the outdoor recreation sector.

📝 Enhancement Note: The growth path from a UX Coordinator in an operational context can be varied. It often involves moving into more strategic roles where the candidate can influence system architecture, process design, and overall Go-To-Market strategies.

🌐 Work Environment

Office Type: The role is based in Ladson, South Carolina, at the North Charleston team location. Given the description of an "on-site" role, it suggests a professional office environment within a corporate facility.

Office Location(s): Ladson, South Carolina, SC 29456, United States. This location is part of the Charleston metropolitan area.

Workspace Context:

• Collaborative Environment: The role necessitates frequent interaction with various departments, implying a workspace designed for team collaboration, including potential meeting rooms, shared project spaces, and open-plan areas.

• Technology-Rich: As a Web UX Coordinator, the workspace will be equipped with standard office technology, high-speed internet, and access to necessary software and development tools.

• Industry-Specific: Being part of Shimano's Fish eBusiness Division, the environment may also reflect the company's core industry, potentially with product displays or a culture that embraces outdoor and sporting activities.

Work Schedule: The position is full-time, typically 40 hours per week. While on-site, there may be occasional flexibility for project deadlines or team needs, but the core expectation is consistent presence in the office.

📝 Enhancement Note: The description of the work environment emphasizes collaboration and the use of technology, which are standard for UX and operations roles. The specific location in Ladson, SC, places it within a growing region with access to a talent pool familiar with corporate environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on experience, skills, and understanding of UX principles within an operational context. Be prepared to discuss your background in web development, e-commerce, and user experience.

• Technical/Skills Assessment: This could involve a practical exercise or a deep dive into your portfolio. You might be asked to walk through a specific case study, analyze a user flow, or discuss how you would approach a particular UX challenge relevant to Shimano's business.

• Team/Cross-Functional Interviews: Interviews with key stakeholders from departments you'll be collaborating with (e.g., Marketing, Sales, Operations). This assesses your ability to communicate, collaborate, and understand diverse business needs.

• Final Interview: Potentially with a senior leader to confirm fit and make a final decision.

Portfolio Review Tips:

• Focus on Operations Impact: Highlight projects where your UX contributions directly led to measurable improvements in operational efficiency, user adoption, conversion rates, or customer satisfaction. Quantify results wherever possible.

• Showcase System Understanding: Include examples of work on e-commerce platforms, CRM integrations, or internal tools. Detail how you translated business rules into user-friendly interfaces.

• Structure Your Case Studies: For each project, clearly articulate the problem, your role, the solution you implemented, the tools/technologies used, and the quantifiable outcomes.

• Demonstrate Process Thinking: Prepare to discuss your process for gathering requirements, user research, wireframing, prototyping, testing, and iterating.

• Tailor to Shimano: If possible, research Shimano's current digital platforms and consider how your past experience is relevant to their specific challenges and goals.

Challenge Preparation:

• UX Problem-Solving: Be ready for hypothetical scenarios where you'll need to diagnose UX issues on a website or within a system and propose solutions. Think about common e-commerce or CRM user pain points.

• Process Mapping: You may be asked to sketch out or describe how you would map a user journey for a specific task (e.g., a customer placing an order, a sales rep updating a lead).

• Data Interpretation: Practice explaining how you use data (like Google Analytics) to inform design decisions and measure success.

• Stakeholder Communication: Prepare to explain complex UX concepts and technical details in a clear, concise manner to non-technical stakeholders.

📝 Enhancement Note: The interview process for a role that blends UX with operations often involves assessing both creative/design thinking and analytical/process-oriented skills. A strong portfolio is key to demonstrating tangible capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platforms: Shopify, Magento, Hybris, or comparable platforms. Proficiency here is essential for understanding the B2B/B2C website user experience.

• UI/UX Design Software: Adobe XD, Invision (preferred), or similar tools for wireframing, prototyping, and visual design.

• CRM Systems: Salesforce (preferred) or other CRM platforms, crucial for understanding internal user workflows and data management.

• Project Management/Ticketing: JIRA is explicitly mentioned, indicating its use for managing UX tickets and system enhancement projects.

• Content Management Systems (CMS): While not explicitly named, experience with CMS is implied for content administration on websites.

Analytics & Reporting:

• Google Analytics: Mandatory certification required, highlighting its importance for tracking user behavior, website performance, and gathering insights.

• Reporting Tools: Ability to generate performance reports and analytics for various stakeholders. This may involve using built-in platform analytics or exporting data for further analysis.

CRM & Automation:

• CRM Systems: As mentioned, Salesforce or similar platforms for managing customer data and sales processes.

• Workflow Automation: While not a primary focus, understanding how UX impacts automation within CRM or e-commerce workflows is beneficial.

Other Tools:

• Microsoft Office Suite: Advanced Excel, Word, PowerPoint for reporting, documentation, and presentations.

• G Suite: Likely used for collaborative document creation and communication.

• Video/Photo Editing Software: General proficiency useful for creating demos or enhancing content.

• PCM (Product Catalog Management) System: Experience or understanding of how UX applies to product information management.

📝 Enhancement Note: The technology stack is a critical component of this role, bridging design tools with operational business systems. Candidates should be prepared to discuss their experience with these specific platforms and how they integrate them to improve user experience and operational efficiency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value will be prioritizing the user experience, whether internal or external, ensuring systems are intuitive, efficient, and effective.

• Data-Driven Decision Making: Relying on analytics (Google Analytics, surveys) to inform design choices and measure the impact of UX improvements.

• Collaboration & Communication: Valuing teamwork and open communication across departments to ensure alignment and successful implementation of UX initiatives.

• Continuous Improvement: A dedication to ongoing refinement of digital platforms and processes to enhance user satisfaction and operational performance.

• Industry Passion: An appreciation for the fishing industry and its customers, bringing enthusiasm and domain knowledge to the role.

Collaboration Style:

• Cross-Functional Integration: The role demands a highly collaborative approach, working closely with IT, Marketing, Sales, Product, and Supply Chain to achieve shared goals.

• Feedback-Driven: An open culture for receiving and providing constructive feedback on designs, processes, and system functionalities.

• Proactive Partnership: Taking initiative to engage with stakeholders, understand their needs, and proactively propose UX solutions that support their operational objectives.

• Knowledge Sharing: A willingness to share insights, best practices, and training materials to empower users and improve overall digital literacy within the organization.

📝 Enhancement Note: The values and collaboration style described align with a modern, agile, and customer-focused operations environment where digital tools are central to business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Rules: Effectively translating complex business rules and technical constraints into user-friendly interfaces that meet diverse stakeholder requirements.

• Integrating Disparate Systems: Ensuring a cohesive user experience across multiple systems (PCM, CRM, JIRA, B2B/B2C sites) that may have different underlying technologies and data structures.

• Driving Adoption of New UX: Encouraging and training users across various departments to adopt new workflows and utilize digital platforms effectively, overcoming resistance to change.

• Keeping Pace with Technology: Continuously learning and adapting to new UX/UI tools, e-commerce trends, and platform updates to maintain best-in-class experiences.

• Quantifying UX Impact: Demonstrating the tangible business value and ROI of UX initiatives to stakeholders, especially in a role that bridges technical design with operational outcomes.

Learning & Development Opportunities:

• Advanced UX/UI Certification: Pursuing certifications in specialized UX/UI software or methodologies.

• E-commerce & CRM Expertise: Deepening knowledge in specific platforms like Salesforce, Shopify Plus, or Magento Enterprise.

• Data Analytics & CRO: Developing advanced skills in conversion rate optimization (CRO) and deeper statistical analysis of user behavior.

• Project Management Skills: Gaining formal project management training or certifications (e.g., Agile, Scrum Master) to better manage system enhancement projects.

• Industry Specialization: Becoming a subject matter expert in the fishing industry's digital consumer journey and operational needs.

📝 Enhancement Note: This role presents opportunities to tackle complex, cross-functional challenges common in established companies undergoing digital transformation, offering significant learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different departments (e.g., Sales vs. Marketing) when designing a user experience for a system. How did you resolve it?" (Assesses conflict resolution, stakeholder management, and UX strategy.)

• "Walk us through your process for gathering user requirements and translating them into actionable design specifications for a new website feature or system enhancement." (Evaluates understanding of UX process, requirements gathering, and documentation.)

• "How do you use data, such as Google Analytics, to identify UX issues and measure the success of your design changes? Provide a specific example." (Tests analytical skills, data interpretation, and focus on measurable outcomes.)

Company & Culture Questions:

• "What interests you about Shimano and specifically this Web UX Coordinator role within our Fish eBusiness Division?" (Gauges research into the company and role alignment.)

• "How do you stay updated on the latest UX/UI trends and e-commerce best practices?" (Assesses commitment to continuous learning.)

• "Describe your experience working with cross-functional teams. How do you ensure effective communication and collaboration?" (Evaluates teamwork and communication skills.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem, your specific role and actions, the solution implemented, and the quantifiable results (e.g., "increased conversion rate by X%", "reduced support tickets by Y%", "improved task completion time by Z%").

• Showcase Your Process: Walk through the 'why' and 'how' behind your designs – your research, ideation, testing, and iteration stages.

• Demonstrate Tool Proficiency: Briefly mention the tools you used (Adobe XD, Google Analytics, etc.) in the context of solving the problem.

• Tailor to Operations: Emphasize how your UX solutions directly supported operational goals, improved efficiency, or enhanced the customer journey within a business context.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how you would apply lessons learned to Shimano's specific context.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate not only their technical UX skills but also their understanding of how UX contributes to broader business and operational objectives, which is key for this hybrid role.

📌 Application Steps

To apply for this Web UX Coordinator position:

• Submit your application through the provided ADP recruitment link.

• Customize Your Resume: Highlight experience in web development, e-commerce platforms (Shopify, Magento, etc.), Google Analytics certification, and any UI/UX software proficiency. Quantify achievements related to user experience improvements and operational efficiency gains.

• Prepare Your Portfolio: Curate 2-3 strong case studies that showcase your ability to design and optimize user flows, manage content, and collaborate cross-functionally. Focus on projects with measurable results and relevance to e-commerce or operational systems. Be ready to present these digitally or in person.

• Research Shimano: Understand Shimano's products, their market position in the fishing industry, and their current digital presence. Familiarize yourself with their company values and mission.

• Practice Interview Questions: Prepare answers to common UX, technical, and behavioral questions, with a specific focus on how your skills align with improving operational systems and user experiences for Shimano's eBusiness division.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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