Senior UX/UI Designer (d/w/m)

📍 Job Overview

Job Title: Senior UX/UI Designer (d/w/m)

Company: Rulemapping Group GmbH

Location: Berlin, Germany

Job Type: Full-time

Category: UX/UI Design, Product Design, Digital Design

Date Posted: 2026-05-08

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and create visually and interactively excellent user interfaces for SaaS products, adhering to the highest craft standards.

• Strategically build, maintain, and document a central design system in Figma, ensuring scalability through tokens, components, and patterns.

• Craft precise microinteractions, states, and transitions to enhance the user experience significantly.

• Collaborate closely with Product Management, Engineering, and QA throughout the entire product development lifecycle.

• Leverage generative AI tools proactively in daily design tasks for ideation, exploration, prototyping, and asset generation.

📝 Enhancement Note: This role is focused on B2B SaaS product design within the GovTech sector, emphasizing both established design principles and cutting-edge AI integration. The emphasis on building a "central design system" indicates a need for strong governance and scalability, crucial for revenue operations and product development efficiency.

📈 Primary Responsibilities

• Conceptualize and design exceptional user interfaces for Rulemapping's SaaS products, prioritizing a high level of craftsmanship.

• Strategically build, maintain, and document a comprehensive design system in Figma, ensuring it scales effectively with tokens, components, and patterns.

• Develop detailed microinteractions, states, and transitions to elevate the overall product experience.

• Engage in cross-functional collaboration with Product Management, Engineering, and Quality Assurance teams across all stages of product development.

• Proactively integrate generative AI into the design workflow for ideation, exploration, prototyping, and asset creation.

• Translate design intent into precise AI prompts, critically evaluate AI outputs, and steer them towards achieving design quality objectives.

• Contribute to the seamless flow of designs from Figma to application implementation, driving designs through to interactive prototypes using AI and code tools.

• Participate actively in product discovery phases, from understanding user problems and formulating hypotheses to validation and deriving optimizations from user testing and data analysis.

• Establish structures for systematically collecting qualitative and quantitative user data and present insights effectively to Product Management and Product Owners.

• Design marketing assets such as landing pages, newsletters, and digital campaigns, ensuring consistent brand stewardship across all channels.

• Lead and review the work of external design and marketing service providers.

• Uphold design standards, consistency, and accessibility across the entire product portfolio, maintaining design assets meticulously.

• Monitor relevant industry trends, particularly in Generative AI, and proactively share knowledge with the team.

📝 Enhancement Note: The responsibilities highlight a strong focus on process optimization and data-driven decision-making, which are core tenets of revenue and sales operations. The requirement to build structures for user data collection and analysis directly impacts the understanding of customer behavior and product adoption, crucial for GTM strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Media Informatics, or a comparable discipline, or equivalent practical experience.

Experience: Several years of experience as a UX/UI Designer in B2B SaaS or comparable digital product environments, with a proven track record of co-creating complex products from scratch.

Required Skills:

• Expert-level proficiency in Figma, with demonstrated experience in building and maintaining design systems.

• Confident and critical application of generative AI as a design tool, understanding its strengths and limitations.

• Solid understanding of HTML, CSS, and component-based frontend development, enabling effective communication with engineering teams.

• Experience in product discovery, user research, and deriving design decisions from data.

• High level of craftsmanship in visual and interactive UI design.

• Ability to design precise microinteractions, states, and transitions.

• Experience in designing marketing assets such as landing pages and digital campaigns.

• Strong understanding of brand consistency and stewardship across channels.

• Experience with user testing and data analysis for product optimization.

• Proficient in translating design intent into AI prompts and evaluating AI outputs.

• Familiarity with design standards and accessibility best practices.

Preferred Skills:

• Experience in the GovTech sector or with products serving public administration.

• Advanced skills in prototyping tools beyond Figma.

• Experience in leading external design service providers.

• Ability to analyze qualitative and quantitative user data to inform product strategy.

• Understanding of the flow from design to application implementation.

📝 Enhancement Note: The "Frontend Understanding" requirement is critical for operations professionals, as it implies the designer can bridge the gap between design and technical feasibility, leading to more efficient development cycles and better product-market fit, which directly impacts GTM strategy execution. Proficiency in data analysis for product optimization is a direct link to revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of complex B2B SaaS products designed from inception to launch, demonstrating end-to-end product design ownership.

• Detailed case studies of design system development, including token, component, and pattern creation and governance.

• Examples of precise microinteractions, states, and transitions that visibly improved user experience metrics.

• Demonstrations of how generative AI was integrated into the design process, illustrating prompt engineering and output evaluation.

• Projects that highlight collaboration with Product Management and Engineering, showing how design intent was translated into implemented features.

• Evidence of user research, product discovery, and data analysis leading to actionable design optimizations.

Process Documentation:

• Documentation of the process for building and maintaining scalable design systems, including governance models.

• Workflow examples demonstrating the integration of generative AI into design ideation, exploration, and prototyping.

• Process outlines for conducting user research, analyzing user testing feedback, and translating insights into product improvements.

• Examples of how qualitative and quantitative user data were systematically collected, analyzed, and presented to stakeholders for decision-making.

• Case studies detailing the collaboration process with engineering teams to ensure design implementation fidelity and feasibility.

📝 Enhancement Note: A portfolio demonstrating a strong understanding of design systems and AI integration is crucial. For operations roles, this translates to an appreciation for standardization, scalability, and leveraging new technologies for efficiency gains in product development and GTM execution. The emphasis on data analysis and user insights points to a need for a data-driven approach, mirroring operations best practices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers in Berlin with 5-10 years of experience in B2B SaaS and AI integration, the estimated salary range is €70,000 - €90,000 annually. This estimate considers the company's focus on GovTech, its growing status, and the specific technical skill requirements including AI and design systems.

Benefits:

• A key role in a growing GovTech company with unique technology and AI applications.

• Modern corporate culture that fosters personal responsibility and autonomy.

• Centrally located office in Berlin-Mitte, offering convenience and accessibility.

• Participation in innovative projects with direct social impact, contributing to public administration efficiency.

• Clear career perspectives and opportunities for professional growth within the company.

• Membership in a dynamic, interdisciplinary team with significant creative freedom for your ideas.

• An attractive salary package commensurate with experience and responsibilities.

• Potential for active role shaping as the company's SaaS offering expands.

Working Hours: 40 hours per week. Flexibility in daily scheduling may be available, subject to team coordination and product development needs.

📝 Enhancement Note: The salary estimation is based on current market data for senior design roles in Berlin, Germany, factoring in the specialized skills (AI, Design Systems) and the specific industry (GovTech, B2B SaaS). The benefits package emphasizes growth, impact, and a modern work environment, which are attractive to professionals seeking to influence business outcomes.

🎯 Team & Company Context

🏢 Company Culture

Industry: GovTech, SaaS, Technology, Legal Tech. Rulemapping Group GmbH operates at the intersection of law, technology, and public administration, developing innovative SaaS solutions that aim to streamline legal processes and enhance governmental efficiency. This unique positioning requires a blend of technical expertise, deep domain understanding, and a user-centric approach to design.

Company Size: The company is described as "growing" and having a "dynamic, interdisciplinary team," suggesting a size likely between 50-200 employees. This size typically offers a balance between established processes and the agility to implement new initiatives quickly, making it an exciting environment for operations professionals looking to make a tangible impact.

Founded: While the exact founding date is not provided, the description of a "growing GovTech company with unique technology and AI applications" implies a relatively modern establishment, likely within the last 5-10 years, focused on leveraging current technological advancements.

Team Structure:

• The design team is described as "dynamic, interdisciplinary," suggesting collaboration beyond just designers, potentially including Product Managers and Engineers.

• The role emphasizes close collaboration with Product Management and Engineering, indicating a cross-functional team structure common in agile development environments.

Methodology:

• The company emphasizes "handwerkliche Designexzellenz" (craftsmanship in design) and a "neugierigen Umgang mit neuen Technologien" (curious approach to new technologies), particularly Generative AI.

• Product discovery, hypothesis formulation, validation, and data-driven optimization are key aspects of their product development methodology.

• Building and maintaining a central design system points to a commitment to standardization, consistency, and scalability in design processes.

Company Website: https://rulemapping.com

📝 Enhancement Note: The company's focus on GovTech and AI integration presents a unique opportunity for designers to contribute to impactful societal projects. For operations professionals, this means understanding the regulatory landscape and the specific needs of public sector clients, which can influence GTM strategies and product adoption roadmaps.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior UX/UI Designer," indicating a mid-to-senior level position. It involves not only execution but also strategic input, such as building and scaling a design system, leading design initiatives, and influencing product discovery. For operations professionals, this level suggests a candidate who can contribute to process improvement and strategic GTM planning.

Reporting Structure: The role requires close collaboration with Product Management and Engineering. While not explicitly stated, a Senior UX/UI Designer typically reports to a Head of Design, Product Lead, or a Director of Product/Engineering, depending on the company's organizational structure.

Operations Impact: The Senior UX/UI Designer's work directly impacts user adoption, customer satisfaction, and the overall effectiveness of the SaaS products. By creating intuitive and efficient interfaces and contributing to product discovery, they influence key metrics such as conversion rates, user retention, and customer lifetime value. This aligns closely with the goals of revenue and sales operations.

Growth Opportunities:

• Design System Leadership: Opportunity to own and scale the central design system, potentially leading to a Design System Lead or Architect role.

• Product Strategy Influence: Deeper involvement in product discovery and strategy phases can lead to Product Design Lead or Product Manager roles.

• AI Specialization: Continued exploration and leadership in integrating AI into design processes can position the candidate as a specialist in AI-driven design.

• Mentorship: As a senior member, opportunities to mentor junior designers and contribute to team skill development.

• Cross-functional Advancement: Potential to move into roles that bridge design and product management or even GTM strategy, given the emphasis on user data and product optimization.

📝 Enhancement Note: The growth opportunities highlight a path for individuals who can translate design excellence into tangible business results. For operations candidates, understanding these growth trajectories is key to identifying roles where their skills in process optimization and data analysis can be leveraged for broader business impact.

🌐 Work Environment

Office Type: The company offers a "centrally located office in Berlin-Mitte." This suggests a modern, professional workspace designed to facilitate collaboration and innovation.

Office Location(s): Berlin, Germany. The specific location in Berlin-Mitte is easily accessible and situated in a vibrant urban center, conducive to networking and employee convenience.

Workspace Context:

• Collaborative Environment: The emphasis on an "interdisciplinary team" and close collaboration with Product Management and Engineering indicates a workspace designed for teamwork, brainstorming, and iterative design processes.

• Tools and Technology: The role necessitates advanced use of Figma and generative AI tools, implying that the company provides access to cutting-edge design software and potentially other relevant productivity and collaboration platforms.

• Innovation Hub: Being in Berlin-Mitte, the office likely serves as a hub for innovation, with opportunities for designers to interact with various stakeholders and stay abreast of industry trends.

Work Schedule: The standard working hours are 40 per week. While the role is on-site, the company culture that "promotes personal responsibility" may allow for some flexibility in daily scheduling, enabling designers to manage their workflow effectively while ensuring team coordination and project deadlines are met.

📝 Enhancement Note: The on-site requirement in a central Berlin location, coupled with a culture of personal responsibility, suggests an environment where hands-on collaboration and in-person ideation are valued. This can be beneficial for operations roles that rely on direct communication and team synergy for process alignment and GTM strategy execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, design skills, and alignment with requirements. Candidates will be evaluated on their foundational design craft, experience with design systems, and understanding of generative AI.

• Portfolio Presentation & Discussion: Candidates will present selected case studies from their portfolio, focusing on their process, design decisions, and the impact of their work. This will include discussions on design system development, AI integration, and user research methodologies.

• Technical/Skills Assessment: A practical exercise or deep-dive discussion on Figma proficiency, design system principles, and potentially a prompt engineering challenge related to AI-assisted design.

• Cross-functional Interview: Meeting with Product Management and Engineering representatives to assess collaboration style, communication skills, and ability to work within an agile development cycle.

• Cultural Fit & Final Interview: Discussion with leadership to gauge alignment with company culture, values, and long-term vision.

Portfolio Review Tips:

• Highlight Design System Expertise: Clearly showcase your experience in building, scaling, and documenting design systems. Provide examples of tokens, components, and patterns, and explain the governance process.

• Demonstrate AI Integration: Include case studies where generative AI was used. Explain your approach to prompt engineering, how you evaluated AI outputs, and the impact on your design process and outcomes.

• Showcase Impactful User Research: Detail your process for product discovery, user research, and data analysis. Present how insights were translated into design solutions and the resulting improvements in user experience or business metrics.

• Illustrate Collaboration: Use case studies to demonstrate effective collaboration with Product Management and Engineering. Show how you translated design intent into actionable specifications and managed the design-to-implementation flow.

• Quantify Achievements: Whenever possible, use metrics to demonstrate the impact of your designs, such as improvements in conversion rates, user engagement, or task completion times.

Challenge Preparation:

• Design System Exercise: Be prepared to discuss how you would approach building or evolving a design system for a specific product context, or to critique an existing one.

• AI Design Challenge: Practice crafting effective prompts for various design tasks (e.g., ideation, asset generation, UI element creation) and be ready to critically analyze AI-generated outputs.

• Problem-Solving Scenario: Prepare to walk through your process for tackling a complex UX/UI problem, from initial understanding to final solution, emphasizing your data-driven and iterative approach.

📝 Enhancement Note: The interview process emphasizes a blend of technical design skills, strategic thinking, and collaborative ability. For operations candidates, this means preparing to discuss how design impacts business metrics and how their own operational skills (process optimization, data analysis) complement the design function.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and design system management. Expect advanced usage, including components, variants, auto layout, and collaborative features.

• Generative AI Tools: Proficiency with AI tools for ideation, visual asset generation, prompt engineering, and potentially AI-assisted prototyping. Examples could include Midjourney, DALL-E, Stable Diffusion, or AI features within design software.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools for advanced interactions or specific use cases might be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms to track user behavior, product adoption, and feature usage.

• Data Visualization Tools: Familiarity with tools to present user data and design impact, such as Tableau, Power BI, or even advanced Figma features for dashboard mockups.

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms for campaign assets can be advantageous.

📝 Enhancement Note: The emphasis on Figma and generative AI highlights a modern design technology stack. For operations roles, understanding how these design tools and outputs feed into broader GTM strategies, CRM data, and marketing automation workflows is crucial for effective cross-functional alignment.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Excellence: A deep commitment to high-quality design, meticulous attention to detail, and striving for the highest standards in all visual and interactive elements.

• Curiosity & Innovation: An embrace of new technologies like Generative AI, encouraging exploration, experimentation, and proactive learning to push design boundaries.

• Collaboration & Transparency: Working closely with Product Management and Engineering, fostering open communication, constructive feedback, and a shared responsibility for product success.

• User-Centricity & Impact: A dedication to understanding user needs through research and data, translating these insights into designs that deliver tangible value and societal impact.

• Responsibility & Ownership: Encouraging individuals to take ownership of their work, from design conception to implementation, and to contribute actively to the company's growth and product evolution.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, participating in discovery, development, and QA phases.

• Data-Informed Design: A culture that values data analysis and user feedback as foundations for design decisions, rather than relying solely on intuition.

• Iterative Improvement: Embracing an agile approach where designs are continuously refined based on testing, data, and evolving requirements.

• Knowledge Sharing: Proactively sharing insights, trends (especially in AI), and best practices within the design team and broader company.

📝 Enhancement Note: The company's values emphasize a results-oriented, innovative, and collaborative environment, which is highly compatible with the ethos of revenue and sales operations. The focus on data and user impact directly aligns with operations' core mission of driving efficiency and revenue growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craftsmanship with Speed: Integrating generative AI and rapid development cycles while maintaining high design quality and consistency.

• Scaling Design Systems: Evolving the design system to accommodate new features, technologies, and a growing product portfolio effectively.

• Cross-functional Alignment: Ensuring seamless communication and understanding between design, product, and engineering, especially with the integration of new AI tools.

• Data Interpretation: Systematically collecting and interpreting complex qualitative and quantitative user data to drive actionable design decisions in a GovTech context.

• Navigating AI's Evolving Landscape: Staying ahead of rapid advancements in generative AI and determining its most effective and ethical application in design.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to explore and master new AI tools and methodologies for design.

• Design System Architecture: Deepen expertise in designing and managing scalable, robust design systems.

• Product Strategy and Discovery: Gain more exposure and influence in the early stages of product development.

• User Research Methodologies: Expand skill set in various qualitative and quantitative research techniques.

• GovTech Domain Expertise: Develop a deeper understanding of the legal and public administration sectors, enhancing the ability to design for this specific market.

📝 Enhancement Note: The challenges and growth opportunities are intertwined, presenting a dynamic environment for professional development. For operations professionals, these challenges often mirror those in their own fields, such as process scaling, technology adoption, and cross-functional alignment, making this a role where operational thinking is highly valuable.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a design system from the ground up. What are the key considerations for scalability and governance?" (Focus on structure, tokens, components, documentation, and adoption strategies.)

• "How would you integrate generative AI into a typical product design workflow? Provide examples of specific tasks and how you'd ensure quality and brand consistency." (Emphasize prompt engineering, evaluation criteria, iterative refinement, and ethical considerations.)

Company & Culture Questions:

• "What interests you about Rulemapping Group GmbH and the GovTech sector specifically?" (Research the company's mission, technology, and impact on public administration.)

• "How do you approach collaboration within an interdisciplinary team, particularly with Product Management and Engineering?" (Discuss your communication style, feedback mechanisms, and experience in agile environments.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline the problem, your role, the process you followed (including AI integration and user research), the solutions you designed, and the measurable impact.

• Quantify Your Impact: Use data, metrics, and user feedback to demonstrate the success of your designs. Show before-and-after scenarios or performance improvements.

• Explain Your Design System Philosophy: Be ready to articulate the principles behind your design system work and how it contributes to efficiency, consistency, and scalability.

• Showcase AI Proficiency: Demonstrate how you strategically used AI, not just as a tool but as a partner in the design process. Highlight your prompt engineering skills and critical evaluation of AI outputs.

• Engage and Discuss: Be prepared for interactive Q&A. Treat the presentation as a conversation to showcase your thought process and problem-solving abilities.

📝 Enhancement Note: Preparing for these questions involves thinking about design challenges through an operational lens – focusing on process efficiency, scalability, data-driven decision-making, and measurable impact, which are directly transferable to operations roles.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on join.com.

• Tailor Your Resume: Highlight experience in B2B SaaS, design systems, generative AI integration, and user research. Quantify achievements where possible, using keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that showcase your expertise in Figma, design systems, AI-assisted design, and user-centric product development. Ensure case studies clearly articulate your process and the measurable impact of your work.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on your strategic thinking, problem-solving approach, and ability to collaborate effectively. Be ready to discuss your experience with AI tools and design systems in detail.

• Research Rulemapping Group GmbH: Understand their mission, technology, and the GovTech sector. Prepare thoughtful questions that demonstrate your interest and understanding of their business and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.