Senior UX Researcher, Supply (B2B)

📍 Job Overview

Job Title: Senior UX Researcher, Supply (B2B)

Company: GetYourGuide

Location: Berlin, Germany

Job Type: Full-Time

Category: User Experience Research / Product Operations

Date Posted: 2026-05-29T11:09:11

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end User Experience (UX) research initiatives for the Supplier product area, impacting multiple vertical teams and shaping the strategic vision.

• Drive foundational research to define and refine the overall Supplier product strategy, ensuring alignment with business objectives and user needs.

• Collaborate extensively with cross-functional teams including Product Management, Engineering, Data Analytics, Strategy, and Marketing to identify user pain points and opportunities for improvement.

• Consult and guide UX and Product teams to execute their own tactical research, fostering a research-driven culture.

• Activate research insights across the organization to inform product development, enhance customer journeys, and maximize user trust and satisfaction for B2B partners.

📝 Enhancement Note: While the role is Senior UX Researcher, the emphasis on the "Supplier product area" and collaboration with "Data Analytics, Strategy, and Marketing" suggests a strong connection to the operational aspects of GetYourGuide's B2B relationships. This role will likely involve understanding and improving the operational efficiency and experience for travel businesses using the platform, thus bridging UX research with elements of Product Operations and GTM strategy.

📈 Primary Responsibilities

• Spearhead UX research for the Supplier product area, encompassing over 5 vertical teams, to uncover user needs and inform product strategy.

• Conduct foundational research studies that significantly influence the long-term vision and strategic direction of the Supplier product line.

• Build strong collaborative relationships with UX, Product Management, Engineering, Data Analytics, Strategy, and Marketing leads to identify and solve complex user experience challenges.

• Strategize and execute research plans to understand customer journeys, identify unmet user needs, and define key "jobs to be done" for B2B partners.

• Empower and advise UX and product teams by consulting on their tactical research efforts, ensuring methodological rigor and impact.

• Uphold and champion high standards for UX research quality, employing a diverse range of qualitative and quantitative methods throughout the research lifecycle, from initial stakeholder engagement to insight activation.

• Translate complex research findings into actionable insights and recommendations that drive measurable business impact and enhance the trust and satisfaction of travel businesses on the GetYourGuide platform.

• Partner closely with data analysts and operations teams to triangulate insights and ensure a holistic understanding of the B2B user experience.

📝 Enhancement Note: The responsibility to "Consult UX and product teams to execute their own tactical research" indicates a mentorship and enablement component, common in senior operations roles where knowledge sharing and process standardization are key. The mention of "insight activation" highlights the crucial link between research and tangible business outcomes, a core tenet of effective Revenue and Sales Operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, Design Research, or a related field is typically expected for senior UX research roles.

Experience:

• Minimum of 5 years of experience leading UX research in an applied, product-focused setting.

• At least 3 years of recent, hands-on experience owning and driving independent in-house product research initiatives.

• Proven track record as a researcher responsible for at least 2 complex and ambiguous product verticals, demonstrating measurable impact on product strategy and user outcomes.

Required Skills:

• Expertise in a wide array of UX research methodologies (e.g., user interviews, usability testing, surveys, diary studies, ethnographic research, card sorting, tree testing).

• Strong ability to define research questions, design studies, recruit participants, conduct research, analyze data, and synthesize findings into actionable insights.

• Proven experience in conducting foundational research to inform product vision and strategy.

• Demonstrated ability to understand and map complex customer journeys and identify "jobs to be done."

• Excellent stakeholder management and communication skills, with the ability to effectively present research findings and recommendations to diverse audiences, including senior leadership.

• Strong collaboration skills, with experience working effectively in cross-functional teams (Product, Engineering, Design, Marketing, Data).

Preferred Skills:

• Experience conducting international research and understanding cross-cultural user behaviors.

• Experience partnering closely with data analysts to integrate quantitative and qualitative insights.

• Familiarity with operations functions and how research insights can support operational efficiency for B2B partners.

• Deep understanding of a specific method (e.g., advanced quant methods, generative AI in research) or a specific domain relevant to the travel industry.

• Experience with research operations (R&D) best practices, including participant recruitment, tool management, and ethical research conduct.

📝 Enhancement Note: The requirement for "partnerships with data analysts, strategy, or operations" strongly suggests that candidates with an understanding of how UX research integrates with broader business operations, data analysis, and go-to-market strategies will be highly valued. This implies a need for researchers who can translate user insights into operational improvements and business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable experience showcasing end-to-end research projects from problem definition to insight activation, highlighting the impact on B2B product strategy.

• Case studies that clearly articulate the research problem, methodology used, key findings, and the resulting product or strategic changes.

• Evidence of foundational research projects that have shaped product vision or strategy for complex product areas.

• Examples of how research insights have been translated into actionable recommendations for cross-functional teams (Product, Engineering, Marketing).

Process Documentation:

• Ability to document research processes, methodologies, and findings clearly and concisely.

• Experience in developing frameworks for user journey mapping, jobs-to-be-done analysis, and persona development.

• Understanding of how to integrate research findings into existing product development and operational workflows.

• Examples of how research has informed strategic decisions and operational improvements for B2B clients.

📝 Enhancement Note: For a senior role, a portfolio should not just show what was researched, but how the research was strategically applied to influence product direction and operational improvements. Highlighting experience with "jobs to be done" and "customer journeys" is critical, as these frameworks directly inform operational processes and user flows for B2B partners.

💵 Compensation & Benefits

Salary Range: For a Senior UX Researcher in Berlin, Germany, with 5+ years of experience, a salary range of €70,000 - €95,000 annually is a reasonable estimate. This can vary based on the depth of specific B2B experience and the candidate's negotiation skills.

Benefits:

• Annual personal growth budget and mentorship programs for continuous learning and development.

• Flexibility to "Work from anywhere in the world" for 30 days per year, offering significant autonomy.

• Hybrid working model: 3 days in the office (Monday, Tuesday, Thursday) for collaboration and 2 days of optional at-home focus time.

• Opportunities for social engagement and team building through quarterly team events and yearly company-wide events.

• Monthly transportation budget to support commuting.

• Monthly fitness budget to encourage a healthy lifestyle.

• Discounts on GetYourGuide activities for employees, friends, and family.

• Language reimbursement program to support professional development.

• Comprehensive health and wellness benefits.

• Additional unspecified benefits ("And more…").

Working Hours: The role implies a standard full-time work schedule, likely around 40 hours per week, with the hybrid model offering flexibility on location for two days.

📝 Enhancement Note: The salary estimate is based on general market data for Senior UX Researchers in major European tech hubs like Berlin, considering the specified experience level and the B2B focus. Benefits are directly taken from the job description and highlight GetYourGuide's commitment to employee well-being, professional growth, and work-life balance, which are attractive to operations professionals seeking a stable and supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / Travel Technology. GetYourGuide operates in a highly competitive global travel market, focusing on providing unique and unforgettable experiences. The "Supplier" product area specifically targets the businesses that provide these experiences.

Company Size: GetYourGuide is a well-established scale-up, likely employing several hundred to over a thousand employees globally, indicated by their presence in multiple international offices and the scope of this role. This size offers opportunities for impact without being lost in a massive corporate structure.

Founded: GetYourGuide was founded in 2009. This history suggests a company with proven market traction and a developed operational infrastructure, built on years of experience in the online travel sector.

Team Structure:

• The UX Research team is dedicated to understanding all users and solving their problems to maximize trust.

• This role leads research for the "Supplier product area," which likely consists of multiple cross-functional product teams (5+ vertical teams mentioned).

• Collaboration is central, requiring close partnerships with UX, Product Management, Engineering, Data Analytics, Strategy, and Marketing teams.

Methodology:

• Data-driven Decisions: The emphasis on collaboration with Data Analytics and the need for measurable impact suggests a strong reliance on data to inform research questions and validate insights.

• User-Centricity: The core mission of the UX Research team is to understand users deeply, ensuring products meet their needs and build trust.

• Agile Practices: The involvement of multiple vertical teams and the need for tactical research consultation point towards agile development methodologies where research is integrated iteratively into product cycles.

• Strategic Impact: The role is positioned to drive foundational research that shapes overall vision and strategy, indicating a focus on long-term impact beyond immediate tactical needs.

Company Website: https://www.getyourguide.careers/

📝 Enhancement Note: The context of the travel industry and the B2B "Supplier" focus is crucial. Operations professionals here would be looking at how to improve the efficiency, profitability, and ease of use for the businesses GetYourGuide partners with, directly impacting the company's supply chain and scalability.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level UX Researcher position, indicating a significant level of autonomy, strategic input, and responsibility. It's a role for an individual contributor who can lead complex research initiatives, mentor others, and influence product strategy at a high level within a specific product domain.

Reporting Structure: The Senior UX Researcher will likely report to a Head of UX Research or a Director of Product. They will work closely with Product Managers, Engineering Leads, and other cross-functional stakeholders within the Supplier product area. This structure allows for direct influence on product roadmaps and strategic decision-making.

Operations Impact: The impact of this role extends beyond user satisfaction. By improving the experience for travel suppliers, it directly influences the quality and availability of offerings on the GetYourGuide platform. This, in turn, affects customer acquisition, retention, and overall revenue. Understanding and enhancing the B2B partner experience is a critical operational lever for a travel marketplace.

Growth Opportunities:

• Leadership in Research: Progression to Lead UX Researcher or Principal UX Researcher roles, managing larger research domains or multiple teams.

• Specialization: Deepening expertise in specific research methods or areas relevant to the travel industry or B2B platforms.

• Cross-functional Transition: Potential to move into Product Management, Product Strategy, or even Product Operations roles, leveraging deep user and business understanding.

• Mentorship & Enablement: Opportunities to mentor junior researchers and build out research capabilities within the organization.

• Strategic Influence: Continued involvement in shaping the strategic direction of GetYourGuide's supplier-facing products.

📝 Enhancement Note: For operations candidates, understanding how UX research directly translates into operational efficiency for suppliers is key. This role offers a clear path to influencing the core business operations of a travel platform by optimizing the partner experience.

🌐 Work Environment

Office Type: GetYourGuide operates with a hybrid model, meaning the Berlin office is a central hub for collaboration. The environment is likely designed to foster interaction, creativity, and teamwork, with spaces for meetings, brainstorming, and focused work.

Office Location(s): The role is based in Berlin, Germany. GetYourGuide also has offices globally (e.g., New York, Bangkok), but this specific position is in Berlin HQ. The hybrid model specifies 3 days in the office, suggesting a vibrant central workplace.

Workspace Context:

• Collaborative Environment: The hybrid model with mandated in-office days (Mon, Tue, Thur) emphasizes face-to-face collaboration, crucial for complex problem-solving and strategic alignment within cross-functional teams.

• Tools & Technology: As a tech company, expect access to modern collaboration tools, research software, and analytics platforms. The role requires proficiency in various research tools and potentially data analysis platforms.

• Team Interaction: Opportunities for regular interaction with UX designers, product managers, engineers, data analysts, and marketing specialists, fostering a dynamic and interdisciplinary work environment.

Work Schedule: A standard full-time schedule (likely 40 hours/week) with a hybrid arrangement allows for flexibility. The in-office days are structured for collaborative activities, while remote days can be used for focused individual work, analysis, or deep research tasks.

📝 Enhancement Note: The hybrid model is a significant factor for operations professionals, balancing the need for in-person collaboration on complex initiatives with the desire for focused work and personal flexibility. The emphasis on collaboration days suggests a culture that values direct communication and team synergy for problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit CV/resume. Hiring team reviews for alignment with core requirements and experience.

• Hiring Manager/Recruiter Call: Discussion about your background, motivations, and initial fit for the role and GetYourGuide.

• Portfolio Review & Presentation: A key stage where you'll present 1-2 case studies from your portfolio, demonstrating your UX research process, strategic thinking, and impact, particularly in B2B contexts. Be prepared to discuss how your research influenced product decisions and operational outcomes.

• Cross-functional Interviews: Interviews with key stakeholders (e.g., Product Manager, Engineering Lead, another UX Researcher) to assess collaboration style, problem-solving abilities, and domain expertise.

• Final Interview: Often with a senior leader (e.g., Head of Product, Director of UX) to discuss strategic alignment, leadership potential, and cultural fit.

Portfolio Review Tips:

• Focus on Impact: Select case studies that clearly demonstrate the tangible impact of your research on product strategy, user experience, and ideally, business outcomes or operational improvements for B2B partners.

• Showcase B2B Experience: Prioritize examples from B2B product research, highlighting your understanding of business-to-business user needs and challenges.

• Detail Your Process: Clearly articulate your research process, from defining the problem and choosing methodologies to synthesizing findings and activating insights. Explain why you made certain methodological choices.

• Highlight Collaboration: Demonstrate how you collaborated with cross-functional teams, managed stakeholders, and communicated complex findings effectively.

• Quantify When Possible: Include metrics, KPIs, or specific examples of how your research led to measurable improvements (e.g., increased conversion rates for suppliers, reduced support tickets, improved onboarding efficiency).

• Tell a Story: Structure your presentations as compelling narratives that showcase your problem-solving skills and strategic thinking.

Challenge Preparation:

• Anticipate Strategy Questions: Be ready to discuss how you would approach research for the Supplier product area, what foundational questions you would ask, and how you would prioritize research efforts given multiple vertical teams.

• Prepare for B2B Scenarios: Think about common challenges in B2B product research (e.g., diverse user roles, complex workflows, longer sales cycles) and how you would address them.

• Understand GetYourGuide's Business: Research GetYourGuide's mission, products, and the travel industry. Understand the role of suppliers in their ecosystem.

• Practice Communication: Rehearse presenting your case studies concisely and clearly, ensuring you can explain complex concepts to both research-savvy and non-research-savvy audiences.

📝 Enhancement Note: The portfolio review is where operations candidates can truly shine. Demonstrating how research insights translate into actionable operational improvements for B2B partners is a key differentiator. Emphasize case studies that show problem-solving that impacted efficiency, scalability, or partner satisfaction.

🛠 Tools & Technology Stack

Primary Tools:

• Research Platforms: Proficiency in various UX research tools for qualitative and quantitative data collection and analysis (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey, Typeform, Qualtrics, Dovetail for synthesis).

• Collaboration & Communication: Standard office productivity suites (e.g., Google Workspace) and communication tools (e.g., Slack, Microsoft Teams) are essential for cross-functional teamwork.

• Project Management: Familiarity with project management tools like Jira, Asana, or Trello for managing research timelines and tasks.

Analytics & Reporting:

• Data Analysis Tools: While not a primary data analyst role, understanding how to interpret data from tools like Google Analytics, Amplitude, or internal BI dashboards is highly beneficial for triangulating insights.

• Reporting Tools: Experience creating clear, concise reports and presentations (e.g., PowerPoint, Google Slides) to communicate research findings to stakeholders.

CRM & Automation:

• CRM Familiarity: While not directly managing a CRM, understanding its role in B2B relationships and how user research can inform CRM strategies or data enrichment is a plus.

• Workflow Understanding: Experience with tools or processes that help map and understand complex workflows, as this is critical for B2B supplier operations.

📝 Enhancement Note: While specific tools aren't listed, a Senior UX Researcher is expected to be proficient in a broad range of qualitative and quantitative research tools. For operations alignment, familiarity with how research insights feed into CRM data, marketing automation, or operational efficiency tools would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of both end-travelers and B2B partners (suppliers).

• Data-Driven Decision Making: Relying on evidence and analytics to inform research questions, validate hypotheses, and measure impact.

• Collaboration & Transparency: Working openly with cross-functional teams, sharing insights, and fostering a collective approach to problem-solving.

• Impact & Accountability: Focusing on delivering research that drives measurable business outcomes and taking ownership of research initiatives from start to finish.

• Bias for Action: Moving quickly from insights to actionable recommendations and supporting their implementation.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Product Management, Engineering, Data Analytics, Strategy, and Marketing teams to ensure research is relevant and integrated into their workflows.

• Partnership Approach: Acting as a strategic partner to product teams, not just a service provider, by proactively identifying opportunities and challenges.

• Insight Sharing: Regularly disseminating research findings through various channels to ensure broad organizational awareness and understanding of user needs.

• Feedback Culture: Openness to receiving and providing constructive feedback to improve research processes and collaboration.

📝 Enhancement Note: The emphasis on "Supplier product area," "data analytics," and "strategy" points towards a culture that values research that directly supports business objectives and operational improvements. Collaboration is key, meaning researchers must be adept at working with diverse teams to ensure insights are acted upon.

⚡ Challenges & Growth Opportunities

Challenges:

• Scope & Prioritization: Managing research for 5+ vertical teams within the Supplier product area requires strong prioritization skills and the ability to balance foundational and tactical research needs.

• B2B Complexity: Understanding the multifaceted needs and workflows of diverse travel businesses can be challenging, requiring deep empathy and rigorous research methods.

• Insight Activation: Ensuring that research findings are effectively translated into product changes and operational improvements across different teams remains a consistent challenge in UX research.

• Balancing Foundational vs. Tactical: Juggling long-term strategic research with immediate tactical needs of product teams requires careful planning and stakeholder management.

Learning & Development Opportunities:

• Deep Dive into Travel Tech: Gaining in-depth knowledge of the online travel industry and the operational dynamics of travel suppliers.

• Advanced Methodologies: Opportunity to refine and expand expertise in specific research methods, potentially including quantitative analysis or generative AI applications in research.

• Strategic Influence: Developing skills in influencing product roadmaps and business strategy through impactful research.

• Mentorship: Access to mentorship programs and opportunities to mentor junior researchers, fostering leadership skills.

• Global Exposure: Potential to learn about user behaviors and market nuances across different global regions.

📝 Enhancement Note: For operations-minded candidates, framing these challenges as opportunities to streamline processes, improve partner onboarding, or enhance operational efficiency through research is a strategic approach. The growth opportunities highlight pathways to become a leader in user-centric operations within the travel tech sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach understanding the core needs and pain points of travel suppliers on our platform, given the complexity of multiple vertical teams?" (Focus on prioritization, foundational research design, and stakeholder alignment).

• "Describe a time you used foundational research to significantly influence product strategy or a business vision. What was your process, and what was the outcome?" (Highlight strategic thinking, long-term impact, and research methodology).

• "How do you ensure your research findings are not just understood but also acted upon by product and engineering teams? Can you provide an example of successful insight activation?" (Focus on communication, collaboration, and driving change).

Company & Culture Questions:

• "What excites you about GetYourGuide's mission and the travel industry?" (Show genuine interest and understanding of the company's purpose).

• "How do you see UX research contributing to GetYourGuide's overall business goals, particularly within the Supplier product area?" (Connect research impact to business objectives and operational success).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the research methodology, key findings (use visuals!), recommendations, and the impact/outcome.

• Quantify Impact: Wherever possible, present data-driven results (e.g., "This led to a 15% increase in supplier adoption of X feature," or "Reduced onboarding time by Y hours").

• Focus on B2B Relevance: If possible, tailor your examples to B2B scenarios, emphasizing how you understood business user needs and influenced product/operational strategies.

• Showcase Collaboration: Explain how you worked with product managers, engineers, and other stakeholders to ensure buy-in and successful implementation of your research insights.

• Be Prepared for Deep Dives: Anticipate questions about your methodological choices, challenges faced, and how you handled ambiguity or conflicting stakeholder feedback.

📝 Enhancement Note: Interview preparation for this role requires blending UX research expertise with an understanding of business operations. Candidates should be ready to articulate how user research directly contributes to the efficiency, scalability, and success of GetYourGuide's B2B partnerships, demonstrating a strategic, operations-minded approach.

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⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.