Web UX Coordinator

📍 Job Overview

Job Title: Web UX Coordinator

Company: Shimano North America Holding, Inc.

Location: Ladson, South Carolina, US

Job Type: Full Time Salary

Category: Web Operations / User Experience

Date Posted: 2026-06-18

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for optimizing the user journey across Shimano's digital platforms, including e-commerce websites and internal systems.

• The Web UX Coordinator will act as a bridge between technical development, business stakeholders, and end-users to ensure intuitive and efficient digital experiences.

• This position involves a blend of content administration, user feedback analysis, and project coordination to drive continuous improvement in system usability and customer satisfaction.

• The role requires a strong understanding of web development principles, user experience design best practices, and the ability to translate complex business rules into user-friendly interfaces.

📝 Enhancement Note: While the job title is "Web UX Coordinator," the responsibilities and required tools (CRM, JIRA, PCM, B2B/B2C websites, e-commerce platforms) indicate a strong overlap with Revenue Operations and Sales Operations functions. The emphasis on system user flows, content administration for better user experience, and collaboration with sales, marketing, and operations departments suggests this role is integral to the Go-To-Market (GTM) technology stack and operational efficiency. The "Fish eBusiness Division" further solidifies its connection to commercial operations.

📈 Primary Responsibilities

• Content Administration & Optimization: Update and manage website content to enhance user experience across B2B and B2C platforms, ensuring alignment with marketing, product, supply chain, and sales objectives. Develop Standard Operating Procedures (SOPs) for new user experiences and design wireframes or demos to explore user flow options.

• User Feedback & System Enhancement: Collect and analyze user feedback through tools like Google Analytics, surveys, and scoring techniques. Collaborate with site developers on all system projects, focusing on business requirements, usability, and user experience from a GTM perspective.

• Project Planning & Reporting: Plan and manage approved projects and enhancements, regularly reporting on progress through roadmaps, tickets, and presentations to stakeholders. Evaluate project scope for long-term planning and resource allocation.

• Training & Support: Develop and deliver SOPs and tutorials for user flows and system enhancements. Conduct regular training sessions for users of digital platforms and troubleshoot user issues identified through the ticket system.

• Platform Management & Collaboration: Work closely with platform providers and internal departments to create, maintain, and consistently improve the user experience of digital platforms. Manage UX tickets within the eBusiness team and provide performance reports and analytics as required.

📝 Enhancement Note: The responsibilities heavily lean into operationalizing digital platforms for sales and marketing. The mention of PCM (Product Content Management), CRM, JIRA, B2B, and B2C websites points to a role that directly impacts the efficiency of sales processes, customer engagement, and product information management. The focus on SOPs and training is crucial for maintaining operational consistency and user adoption.

🎓 Skills & Qualifications

Education: Bachelor's Degree or equivalent experience.

Experience: Minimum of two years of experience in web development. One year of experience with e-commerce platforms such as Shopify, Magento, or Hybris.

Required Skills:

• Web Development Fundamentals: Solid understanding of web development principles and practices.

• User Experience (UX) Design: Experience in planning and implementing user experience flows, wireframing, and understanding UI/UX software.

• Google Analytics: Google Analytics Certified with a strong ability to gather and interpret user data.

• E-commerce Platforms: Hands-on experience with platforms like Shopify, Magento, or Hybris.

• Content Management: Ability to update and administer digital content effectively.

• Microsoft Office Suite: Proficient in Windows environment, including intermediate/advanced Excel, Word, PowerPoint, and Outlook.

• Communication: Strong written and verbal communication skills, with the ability to create SOPs and deliver presentations.

• Organizational Skills: Highly organized with excellent attention to detail, ability to multi-task, prioritize, and manage changing priorities.

• Teamwork & Self-Motivation: Ability to work independently or as part of a team, with a proactive and self-motivated approach.

Preferred Skills:

• UI/UX Software: Proficiency in Adobe XD, Invision, or similar UI/UX design tools.

• CRM Systems: Experience with Salesforce or other Customer Relationship Management platforms.

• Project Management Tools: Familiarity with JIRA or similar ticketing/project management systems.

• Digital Analytics Tools: Experience with survey tools and scoring techniques beyond Google Analytics.

• G Suite: Proficiency in Google Workspace applications.

• Video/Photo Editing Software: Basic skills in editing software.

• Industry Knowledge: Familiarity with the fishing industry and overall fishing experience.

📝 Enhancement Note: The "Experienced" job level designation, combined with the 2+ years of web development and 1+ year of e-commerce platform experience, aligns with a mid-level operations professional. The emphasis on tools like CRM and JIRA, alongside web analytics, suggests a role that requires a blend of technical aptitude and operational process understanding, common in Sales Operations or GTM Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User Flow Designs: Showcase examples of designed user flows for websites or applications, demonstrating a clear understanding of user journeys and interaction design.

• Content Optimization Case Studies: Present case studies detailing how content updates or strategic changes improved user engagement, conversion rates, or task completion on digital platforms.

• System Implementation Examples: If applicable, provide examples of involvement in the implementation or enhancement of e-commerce platforms, CRM systems, or internal business tools, highlighting your role and contributions.

• ROI Demonstration: Include examples where your UX contributions led to measurable improvements, such as increased site traffic, reduced bounce rates, higher conversion rates, or improved customer satisfaction scores.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping out existing user workflows, identifying bottlenecks or areas for improvement, and designing optimized workflows.

• Implementation & Automation: Showcase instances where you've contributed to the implementation of new features or automated processes that enhance user experience or operational efficiency.

• Measurement & Analysis: Provide examples of how you've used data (e.g., Google Analytics) to measure the effectiveness of UX changes, analyze user behavior, and report on performance metrics.

📝 Enhancement Note: For this role, a portfolio should highlight practical application of UX principles within a business context, particularly related to e-commerce and internal systems. The ability to document processes (SOPs) and demonstrate measurable improvements through data analysis is key. This aligns with the operational focus on efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range:

While a specific salary range is not provided, typical compensation for an experienced Web UX Coordinator with 2-5 years of experience in Web Development and E-commerce, located in the Charleston, SC area, would generally fall between $60,000 - $85,000 annually. This estimate considers the required technical skills, educational background, and the cost of living in the region.

Benefits:

• Paid Time Off (PTO)

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Employer-matching 401k

• Wellness Incentives

• Fully equipped on-site gym

• Rideshare assistance

Working Hours: 40 hours per week. The role is on-site, implying a standard office work schedule.

📝 Enhancement Note: The provided benefits are comprehensive and typical for a full-time salaried position in the US. The estimated salary range is based on industry benchmarks for similar roles in the specified geographic location, factoring in the experience level and required technical proficiencies. These benefits are attractive to operations professionals seeking stability and a good work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation (specifically fishing equipment and accessories). Shimano North America Holding, Inc. operates as a key player in the global sporting goods market, known for its high-quality products from brands like Shimano, G. Loomis, and Power Pro.

Company Size: Large (Likely hundreds to thousands of employees globally, with a significant presence in North America). This size suggests established processes but also opportunities for impact within specific divisions like eBusiness.

Founded: Shimano was founded in 1921, indicating a long history of stability, innovation, and deep industry knowledge.

Team Structure:

• eBusiness Division: This role is part of the eBusiness team, suggesting a focus on digital commerce and online operations.

• Cross-functional Collaboration: The role requires close collaboration with Marketing, Product, Supply Chain, Sales, and Operations departments, highlighting a matrixed or project-based team environment within the broader organization.

• Reporting: Likely reports to an eBusiness Manager or Director, with potential dotted-line reporting for specific project initiatives.

Methodology:

• Data-Driven Decision Making: Emphasis on using Google Analytics, surveys, and scoring techniques to inform UX decisions and system enhancements.

• Process Optimization: Continuous improvement of user flows and system usability is a core objective.

• Agile/Iterative Development: The mention of planning projects, roadmaps, and tickets suggests an iterative approach to development and enhancement, common in web operations.

Company Website: https://www.shimano.com/ (Note: The provided URL points to ADP recruitment portal, the primary company site is likely shimano.com)

📝 Enhancement Note: Shimano's long history in the fishing industry provides a rich context for understanding customer needs and market dynamics. The eBusiness division signifies a strategic investment in digital channels, making this UX role crucial for driving online sales and customer engagement within the sports and recreation sector.

📈 Career & Growth Analysis

Operations Career Level: This is an "Experienced" role, typically falling into the mid-level professional category. It's a hands-on position focused on execution and coordination within the web operations and UX domain, with implications for sales and marketing operations.

Reporting Structure: The Web UX Coordinator will likely report to a manager within the eBusiness division, working collaboratively with various departments. This structure offers exposure to different functional areas and provides opportunities to understand the broader business operations.

Operations Impact: This role directly impacts the efficiency and effectiveness of Shimano's online sales channels (B2B and B2C websites) and internal systems (CRM, PCM, JIRA). By optimizing user experiences, the role contributes to increased customer satisfaction, higher conversion rates, improved sales team productivity, and streamlined operational processes.

Growth Opportunities:

• Specialization in UX/Web Operations: Deepen expertise in UX design principles, user research methodologies, and web analytics, potentially leading to Senior UX Designer or Web Operations Manager roles.

• Transition to GTM Operations: Develop a strong understanding of sales and marketing technology stacks, enabling a move into Sales Operations, Revenue Operations, or Marketing Operations roles focused on system administration and process improvement.

• Project Management: Gain experience in managing digital projects, which can lead to Project Management or Program Management positions within the eBusiness or broader IT/Operations departments.

• Industry Expertise: Leverage fishing industry knowledge to become a subject matter expert in UX for sports and recreation e-commerce, opening doors to specialized roles.

📝 Enhancement Note: This role serves as a strong stepping stone for individuals looking to build a career in digital operations, GTM technology, or specialized e-commerce roles. The exposure to various systems and departments provides a well-rounded operational foundation.

🌐 Work Environment

Office Type: On-site. The role is based in Ladson, South Carolina.

Office Location(s): Ladson, SC (Charleston area). This location offers a blend of suburban accessibility and proximity to a growing metropolitan area.

Workspace Context:

• Collaborative Environment: The role necessitates significant interaction with cross-functional teams, suggesting a collaborative workspace design that facilitates communication and teamwork.

• Technology Access: Expected to have access to necessary hardware, software, and digital tools required for web development, UX design, analytics, and project management.

• Team Interaction: Opportunities to engage with the eBusiness team, developers, marketing specialists, sales representatives, and operations staff.

Work Schedule: Standard 40-hour work week. While specific flexibility isn't detailed, the nature of web operations often requires responsiveness to urgent issues, though the primary schedule is likely structured.

📝 Enhancement Note: Being on-site in Ladson, SC, offers a stable work environment with dedicated resources. The collaborative aspect is key for this role, as success depends on effective communication and teamwork across departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager conducts an initial review of applications and resumes, focusing on required experience and skills.

• Technical/Skills Assessment: This may involve a skills test or a discussion focused on web development, UX principles, and familiarity with specific tools (e.g., Google Analytics, e-commerce platforms).

• Portfolio Review: Candidates will likely present their portfolio, discussing case studies of user flow designs, content optimization, and system enhancements. Emphasis will be placed on your role, the challenges faced, and the measurable results achieved.

• Behavioral & Situational Interviews: Questions will assess problem-solving abilities, teamwork, communication skills, and how you handle project management and cross-functional collaboration. Expect questions about how you'd approach specific UX challenges relevant to Shimano's business.

• Final Interview: May involve meeting with senior leadership or key stakeholders from collaborating departments.

Portfolio Review Tips:

• Showcase Impact: Focus on projects where your UX contributions led to tangible business outcomes (e.g., increased conversion rates, improved user satisfaction, reduced support tickets). Quantify results whenever possible.

• Detail Your Process: For each project, clearly explain your role, the problem you were solving, your design process (wireframing, user testing, content strategy), the tools you used, and the final outcome.

• Tailor to Shimano: Highlight experience with e-commerce platforms, B2B/B2C websites, and ideally, any experience relevant to the sports and recreation industry.

• Demonstrate Collaboration: Be prepared to discuss how you worked with developers, marketing, sales, and operations teams.

Challenge Preparation:

• UX Scenario: You might be asked to analyze a specific user flow on Shimano's website or a competitor's site and propose improvements.

• Content Strategy: Be ready to discuss how you would approach updating content for a new product launch or a system upgrade to ensure user clarity.

• Data Interpretation: Prepare to discuss how you would use Google Analytics data to diagnose a problem (e.g., high bounce rate on a product page) and propose solutions.

📝 Enhancement Note: A strong portfolio is crucial for this role. It should not only demonstrate design skills but also the ability to apply them in a business context, drive measurable results, and collaborate effectively within an operational framework.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platforms: Shopify, Magento, Hybris (or comparable platforms) are central to the role. Proficiency here is key for understanding and optimizing online sales channels.

• CRM Systems: Salesforce or other CRM experience is preferred, indicating a need to understand customer data management and its impact on user experience across different touchpoints.

• Project Management & Ticketing: JIRA is mentioned for UX ticket management, suggesting familiarity with agile project management workflows and issue tracking.

• Web Analytics: Google Analytics certification is a requirement, emphasizing the need for data-driven insights into user behavior and website performance.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, conversion rates, and campaign performance.

• Survey Tools & Scoring Techniques: For gathering qualitative user feedback and measuring user satisfaction.

• Reporting Dashboards: Ability to create reports and presentations on project progress and performance metrics.

CRM & Automation:

• CRM Tools: (e.g., Salesforce) for understanding customer data and potentially influencing personalized user experiences.

• Internal Systems: PCM (Product Content Management), B2B/B2C websites imply a need to understand how users interact with various business systems.

📝 Enhancement Note: This role requires a blend of front-end web development understanding, e-commerce platform expertise, and analytical skills. Familiarity with the broader sales and marketing technology stack (CRM, JIRA) is highly beneficial for understanding how UX impacts overall GTM operations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on providing the best possible user experience for both external customers (B2C/B2B) and internal users, driven by feedback and data.

• Collaboration & Teamwork: Emphasizing working closely with diverse departments (Marketing, Sales, Product, Supply Chain, Operations) to achieve common goals.

• Data-Driven Approach: Utilizing analytics and user feedback to inform decisions, measure success, and drive continuous improvement in digital platforms and processes.

• Efficiency & Optimization: A drive to streamline user flows, improve system usability, and enhance the overall efficiency of digital operations.

• Innovation & Adaptability: Willingness to explore new UX approaches, implement enhancements, and adapt to changing business needs and technologies.

Collaboration Style:

• Cross-functional Integration: Expected to actively engage with stakeholders from various departments, translating their needs into UX solutions and communicating progress effectively.

• Process Review & Feedback: A culture that encourages the review of existing processes and the solicitation of feedback for improvement, particularly around user flows and system interactions.

• Knowledge Sharing: Sharing insights from user analytics, feedback, and project outcomes with the team and relevant departments to foster collective learning and operational excellence.

📝 Enhancement Note: Shimano, as a long-standing company, likely values a combination of established best practices and a forward-looking approach to digital operations. The emphasis on collaboration and data will be key for success in this role within the eBusiness division.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Juggling requirements from various departments (Sales, Marketing, Product, Operations) while maintaining a cohesive and optimal user experience across platforms.

• Translating Technical to User-Friendly: Effectively communicating complex business rules and technical functionalities into intuitive and engaging user interfaces and content.

• Keeping Pace with Evolving Technology: Staying current with web development trends, UX best practices, and new features across multiple platforms (e-commerce, CRM, etc.).

• Measuring ROI of UX Initiatives: Demonstrating the direct impact of UX improvements on business objectives and securing buy-in for future investments.

Learning & Development Opportunities:

• Deep Dive into E-commerce Operations: Gain in-depth knowledge of e-commerce platform management, online sales funnels, and digital marketing integration.

• Advanced UX/UI Skills: Opportunity to hone skills in wireframing, prototyping, user testing, and potentially explore UI design principles further.

• GTM Technology Stack Exposure: Develop expertise in how CRM, PCM, and other operational systems interface with customer-facing platforms, building a foundation for GTM operations roles.

• Industry Specialization: Become an expert in UX and web operations within the sports and recreation industry, a niche with significant growth potential.

📝 Enhancement Note: This role presents a practical entry point into the world of digital operations and GTM technology. The challenges are typical for roles bridging technical execution with business objectives, offering significant learning potential.

💡 Interview Preparation

Strategy Questions:

• User Journey Mapping: "Describe a time you mapped out a complex user journey for a website or application. What steps did you take, and what was the outcome?" (Focus on process, tools, and impact).

• Data-Driven Improvement: "How would you use Google Analytics to identify a problem with our B2C website's checkout process, and what initial steps would you take to address it?" (Demonstrate analytical thinking and problem-solving approach).

• Stakeholder Management: "Imagine Sales and Marketing have conflicting requests for a new website feature. How would you approach mediating these requests to ensure the best user and business outcome?" (Highlight collaboration, communication, and prioritization skills).

Company & Culture Questions:

• Industry Insight: "What do you find most exciting about the fishing industry from a web user experience perspective?" (Showcase industry interest and understanding).

• Team Collaboration: "Describe your experience working with web developers and business stakeholders. How do you ensure clear communication and alignment?" (Assess teamwork and communication style).

• Operational Efficiency: "How do you ensure that SOPs you create are effectively adopted and followed by users?" (Focus on practicality and user adoption strategies).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your solution, your process, the tools used, and the quantifiable results.

• Highlight Your Role: Clearly articulate your specific contributions and responsibilities within team projects.

• Focus on Business Impact: Emphasize how your UX efforts translated into tangible business benefits for the company (e.g., increased conversions, improved efficiency, better customer satisfaction).

• Be Prepared for Technical Deep Dives: Anticipate questions about your technical choices, design rationale, and familiarity with specific tools mentioned in the job description.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of technical UX skills, analytical capabilities, and strong operational acumen. The ability to articulate how UX impacts business goals is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the ADP recruitment portal link provided.

• Customize Your Resume: Tailor your resume to highlight experience with web development, e-commerce platforms (Shopify, Magento, Hybris), Google Analytics, CRM systems (Salesforce), and any project management tools like JIRA. Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your UX design process, content optimization efforts, and measurable impact on user engagement or business outcomes. Ensure they align with the responsibilities outlined in the job description.

• Prepare for the Interview: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to discuss your portfolio in detail and answer strategy-based questions related to UX and web operations.

• Research Shimano: Understand their brands, products, and current digital presence. This will help you tailor your responses and demonstrate genuine interest in the company and its operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.