Web UX Coordinator

📍 Job Overview

Job Title: Web UX Coordinator

Company: Shimano North America Holding, Inc.

Location: Ladson, South Carolina, United States

Job Type: Full Time Salary

Category: User Experience (UX) / Web Operations

Date Posted: June 18, 2026

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• User Experience (UX) Design & Implementation: Focus on planning and executing user-friendly experience flows across critical systems like PCM, CRM, JIRA, and B2B/B2C websites.

• Content Administration & Optimization: Responsible for updating and managing web content to enhance system usability and user engagement.

• Cross-Functional Collaboration: Work closely with Marketing, Product, Supply Chain, Sales, and Operations teams to align business rules with optimal user experiences.

• Process Documentation & Training: Develop and maintain Standard Operating Procedures (SOPs) and training materials for new user experiences and platform enhancements.

📝 Enhancement Note: This role is positioned within the eBusiness division, indicating a focus on digital platforms that directly support sales and customer interaction. The "Experienced" level, combined with a minimum of two years of web development experience and specific platform requirements, suggests a hands-on operational role with strategic input on user journeys.

📈 Primary Responsibilities

• Content Administration: Update system content to improve user experience, collaborating with Marketing, Product, Supply Chain, Sales, and Operations to ensure seamless user journeys.

• User Flow Validation: Ensure correct content display and functionality through rigorous user flow testing on all company websites and digital platforms.

• Wireframing & Prototyping: Understand wireframing principles and create demos with display content to explore and present user experience options.

• System Project Collaboration: Partner with site developers on all system projects, contributing from business, usability, and user experience perspectives.

• User Feedback Analysis: Gather and analyze user feedback using tools like Google Analytics, surveys, and scoring techniques to identify areas for future site improvements.

• Project Planning & Reporting: Plan approved projects and enhancements, reporting on progress through roadmaps, tickets, and presentations.

• SOP & Tutorial Development: Create and distribute SOPs and tutorials for user flows and enhancements, regularly training users to ensure proficiency.

• User Issue Troubleshooting: Manage UX tickets, troubleshoot user issues with the site, and work with all departments to maintain current and accurate platform content.

• Platform Provider Liaison: Collaborate with platform providers to create, maintain, and continuously improve the user experience of digital platforms.

• Performance Reporting: Provide performance reports and analytics to various stakeholders as required.

• Scope Evaluation: Evaluate project scope and size to assist in long-term planning efforts.

📝 Enhancement Note: The responsibilities highlight a dual focus on both strategic UX planning and tactical content administration. The emphasis on "understanding our industry, business rules, and products" suggests that deep domain knowledge will be crucial for success, requiring the candidate to quickly learn and internalize Shimano's specific operational context.

🎓 Skills & Qualifications

Education: Bachelor's Degree or equivalent experience.

Experience: Minimum of two years of experience in web development. One year of experience with e-commerce platforms such as Shopify, Magento, Hybris, or comparable systems.

Required Skills:

• Web Development Fundamentals: Demonstrated experience in web development principles and practices.

• Google Analytics Certification: Must possess a valid Google Analytics certification.

• E-commerce Platform Proficiency: One year of hands-on experience with Shopify, Magento, Hybris, or similar platforms.

• Microsoft Office Suite: Proficient in Windows environment, including intermediate/advanced Excel, Word, PowerPoint, and Outlook.

• Organization & Detail Orientation: High level of organization and meticulous attention to detail.

• Communication Skills: Strong written and verbal communication abilities, including presentation skills.

• Multitasking & Prioritization: Ability to manage multiple tasks, prioritize workloads, and adapt to changing priorities.

• Teamwork & Self-Motivation: Capable of working independently or as part of a team, with a proactive approach to contributing to team success.

• Time Management: Excellent organizational and time management skills; ability to meet deadlines and adhere to schedules.

• Customer Service Orientation: Strong customer service focus with excellent interpersonal skills.

Preferred Skills:

• UI/UX Software: Proficiency in Adobe XD, InVision, or other UI/UX design and prototyping tools.

• CRM Experience: Experience with Salesforce or other Customer Relationship Management systems.

• G Suite Proficiency: Familiarity with Google Workspace applications.

• Video/Photo Editing Software: Experience with relevant visual content creation tools.

• Fishing Industry Knowledge: Familiarity with the fishing industry and personal fishing experience.

📝 Enhancement Note: The requirement for Google Analytics certification is a strong indicator that data-driven decision-making and performance measurement are central to this role. The preference for specific UI/UX tools and CRM experience suggests that candidates with a broader toolkit in digital operations will be highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX/UI Design Examples: Showcase wireframes, user flow diagrams, and interactive prototypes demonstrating your ability to design intuitive user experiences.

• Content Optimization Case Studies: Present examples of how you've improved web content to enhance user engagement, conversion rates, or task completion.

• E-commerce Platform Implementations: Include projects where you've worked with platforms like Shopify, Magento, or Hybris, highlighting your role and contributions.

• Data-Driven Improvements: Demonstrate instances where you've used analytics (e.g., Google Analytics) to identify issues and drive UX enhancements, showcasing measurable results.

Process Documentation:

• SOP Development Samples: Provide examples of SOPs you've created for user flows, system updates, or platform training, demonstrating clarity and completeness.

• User Testing Methodology: Document your approach to user testing, including how you gather feedback, analyze results, and translate insights into actionable improvements.

• Workflow Optimization Documentation: Showcase how you've mapped out and improved existing user workflows to increase efficiency and user satisfaction.

📝 Enhancement Note: Given the emphasis on user flows, content, and system improvements, a strong portfolio demonstrating practical application of UX principles, content management skills, and experience with key e-commerce platforms will be critical. Candidates should be prepared to articulate the process behind their work and the measurable impact of their contributions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Web UX Coordinator with 2-5 years of experience in the Charleston, SC area, the estimated salary range is $60,000 - $85,000 annually. This estimate considers the required skills, experience level, and the company's presence in a mid-cost-of-living region.

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Retirement Savings: Employer-matching 401k plan to support long-term financial goals.

• Work-Life Balance: Generous paid time off (PTO) for rest and personal needs.

• Employee Well-being: Wellness incentives and a fully equipped on-site gym to promote a healthy lifestyle.

• Commuting Support: Rideshare options available to assist with daily commutes.

• Additional Perks: Other benefits and incentives as offered by the company.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week, with standard business hours. Flexibility may be required to manage project deadlines and address urgent system issues.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in the Charleston, SC metropolitan area, factoring in the specified experience level and the nature of the responsibilities. Shimano's benefits package appears robust, emphasizing employee health, financial security, and work-life balance, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation (specifically Outdoor Sporting Goods, Fishing Equipment). Shimano is a global leader in manufacturing and distributing high-quality fishing equipment, cycling components, and other outdoor gear. This industry context implies a focus on product quality, innovation, and catering to enthusiast communities.

Company Size: Shimano North America Holding, Inc. is a significant entity within the larger global Shimano organization. While specific employee numbers for the North American holding company aren't provided, Shimano as a whole is a large, established corporation. For operations professionals, this size often translates to structured processes, opportunities for specialization, and potential for career advancement within a stable, reputable company.

Founded: Shimano was founded in 1921, giving it a long history and deep expertise in its respective industries. This longevity suggests a company culture that values tradition, quality, and continuous improvement, which are all crucial for effective operations.

Team Structure:

• eBusiness Division: The Web UX Coordinator is part of the eBusiness division, suggesting a dedicated team focused on digital operations, e-commerce, and online customer engagement.

• Cross-Functional Integration: The role requires close collaboration with various departments including Marketing, Product, Supply Chain, Sales, and Operations, indicating a matrixed or highly integrated team environment.

• Reporting: The role likely reports to a manager or director within the eBusiness or Digital Operations team, with potential for direct interaction with broader operational leadership.

Methodology:

• Data-Driven Decision Making: The explicit requirement for Google Analytics certification and the emphasis on user feedback point to a data-driven approach to UX and web operations.

• Process Optimization: Responsibilities include creating SOPs, improving user flows, and enhancing system usability, highlighting a focus on efficiency and continuous process improvement.

• Agile or Iterative Development: The mention of planning projects, managing tickets, and working with developers suggests an iterative approach to digital platform development and enhancement.

Company Website: https://www.shimano.com/ (Note: The provided URL was for ADP recruitment, the company's main site is shimano.com)

📝 Enhancement Note: Shimano's established presence and focus on quality in the sporting goods industry suggest a professional and results-oriented work environment. For operations roles, this often means a commitment to best practices, robust systems, and a culture that values expertise and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Experienced," typically aligning with mid-level positions. It requires a foundational understanding of web development and UX principles, combined with practical experience in e-commerce platforms and analytics. The responsibilities involve both execution (content updates, testing) and contribution to planning (project enhancements, SOPs).

Reporting Structure: The Web UX Coordinator will likely report to a manager or director within the eBusiness or Digital Operations department. They will collaborate extensively with peers in development, marketing, sales, and other operational functions, providing exposure to various facets of the business.

Operations Impact: This role directly influences the effectiveness of Shimano's digital sales channels (B2B/B2C websites) and internal operational systems (PCM, CRM, JIRA). By improving user experience and streamlining processes, the coordinator contributes to increased sales conversions, enhanced customer satisfaction, greater internal efficiency, and better data integrity, all of which have a direct impact on revenue and operational performance.

Growth Opportunities:

• Specialization in UX/UI: Deepen expertise in UX research, design, and usability testing, potentially leading to Senior UX Designer or UX Strategist roles.

• E-commerce Management: Transition into roles focused on e-commerce platform management, optimization, and strategy, such as E-commerce Manager or Digital Operations Lead.

• Operations & Process Improvement: Develop skills in broader operations management, process analysis, and system implementation, moving towards roles like Operations Manager or Business Process Analyst.

• Project Management: Grow into a project management capacity, overseeing digital initiatives and cross-functional projects within the eBusiness division.

📝 Enhancement Note: The "Experienced" designation and the blend of technical and collaborative responsibilities suggest this role serves as a strong stepping stone. Candidates demonstrating success in improving user journeys and optimizing digital processes can position themselves for leadership roles within digital operations or broader business functions.

🌐 Work Environment

Office Type: This is an on-site position, meaning the role is based at Shimano's North Charleston, SC facility. This environment typically offers a structured office setting conducive to focused work and in-person collaboration.

Office Location(s): Ladson, South Carolina (part of the North Charleston metropolitan area). This location provides access to a regional talent pool and places the employee within a significant industrial and distribution hub.

Workspace Context:

• Collaborative Environment: The role necessitates close interaction with various departments, suggesting a workspace that supports team collaboration, meetings, and information sharing.

• Technology Access: Employees will have access to company-provided hardware, software, and network infrastructure necessary for web development, UX design, analytics, and general office tasks. This includes access to relevant operations tools and systems.

• Team Interaction: Opportunities to engage with the eBusiness team and other cross-functional colleagues will be frequent, fostering a dynamic and interactive work experience.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week, aligned with typical business hours. While core hours are expected, the nature of digital operations may occasionally require flexibility to address urgent issues or meet project deadlines, especially concerning website performance and user support.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team cohesion. Professionals who thrive in a structured office environment and value face-to-face interaction for problem-solving and idea generation would find this setting beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess basic qualifications, experience, and alignment with the role's core requirements.

• Skills Assessment/Case Study: You may be asked to complete a practical exercise or case study focusing on UX design, content optimization, or problem-solving related to user flows and e-commerce platforms. This could involve analyzing a website, proposing improvements, or demonstrating proficiency with specific tools.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, approach to UX and web operations, and understanding of the responsibilities.

• Team/Cross-Functional Interviews: Meetings with potential team members and stakeholders from departments like Marketing, Sales, or IT to assess cultural fit, collaboration style, and ability to work effectively across teams.

• Final Interview: Potentially with senior leadership, focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent your skills in UX design, content optimization, e-commerce platforms, and data analysis.

• Structure for Clarity: For each project, clearly outline the problem, your role, the steps you took, the tools/technologies used, the outcome (quantified where possible), and key learnings.

• Highlight Process: Emphasize your thought process, not just the final deliverable. Show how you approached challenges, made decisions, and iterated based on feedback or data.

• Showcase Data Impact: If possible, include metrics demonstrating the impact of your work (e.g., improved conversion rates, reduced bounce rates, increased user satisfaction scores).

• Tailor to Shimano: If feasible, subtly tailor your presentation to reflect an understanding of Shimano's industry and target audience.

Challenge Preparation:

• Understand Shimano's Digital Presence: Review Shimano's current websites (B2B/B2C), identify potential UX issues or areas for improvement, and be prepared to discuss them.

• Practice UX Fundamentals: Brush up on principles of user-centered design, wireframing, prototyping, and usability testing.

• Google Analytics Proficiency: Be ready to discuss how you use Google Analytics for insights and how you would track the success of UX initiatives.

• E-commerce Platform Knowledge: Prepare to speak about your experience with platforms like Shopify or Magento, including common challenges and best practices.

• Problem-Solving Scenarios: Anticipate questions about how you would handle specific user issues, content updates, or development requests within a cross-functional team.

📝 Enhancement Note: The interview process is likely to be multi-stage, emphasizing both technical skills and collaborative abilities. A strong portfolio that clearly demonstrates practical UX application, data-driven insights, and experience with relevant platforms will be crucial for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platforms: Shopify, Magento, Hybris (or comparable platforms) - essential for managing B2B and B2C websites.

• UI/UX Design & Prototyping: Adobe XD, InVision (preferred), or similar software for wireframing, creating demos, and prototyping user flows.

• Content Management Systems (CMS): Implicitly required for managing website content, though specific CMS is not listed.

• Project Management & Ticketing: JIRA (explicitly mentioned) for managing UX tickets and project tasks.

Analytics & Reporting:

• Google Analytics: Certification required; fundamental for tracking user behavior, analyzing website performance, and identifying UX improvement opportunities.

• Survey Tools: Used for gathering direct user feedback.

• Reporting Tools: Capabilities for creating performance reports and analytics presentations for various stakeholders.

CRM & Automation:

• CRM Systems: Salesforce (preferred) or other CRM systems for understanding customer data and sales processes.

• Internal Systems: PCM (Product Catalog Management) and potentially other internal tools used for business operations, requiring integration and user flow optimization.

📝 Enhancement Note: Proficiency with e-commerce platforms and Google Analytics is non-negotiable. Experience with UI/UX software like Adobe XD and a CRM like Salesforce will significantly strengthen a candidate's application. JIRA's mention indicates a need for familiarity with agile development workflows and issue tracking.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: Reflecting Shimano's global reputation for high-quality products, operations at this level likely emphasize accuracy, attention to detail, and adherence to standards in all digital processes and content.

• User-Centricity: A core value driven by the UX role, focusing on understanding and meeting the needs of both external customers (B2B/B2C users) and internal stakeholders.

• Collaboration & Teamwork: The cross-functional nature of the role underscores the importance of working effectively with diverse teams to achieve common goals.

• Continuous Improvement: Driven by the need to enhance user experiences and optimize systems, this value encourages proactive problem-solving and seeking better ways of working.

• Innovation: Encouraging new ideas and approaches to improve digital platforms and user engagement within the sporting goods context.

Collaboration Style:

• Cross-Functional Integration: Expect a collaborative style that involves frequent communication and partnership with departments such as Marketing, Sales, Product Development, Supply Chain, and IT/Development.

• Feedback Exchange: A culture that encourages open feedback on user experience, content, and process improvements, fostering a dynamic environment for iteration.

• Knowledge Sharing: A willingness to share expertise, create documentation (SOPs), and train colleagues on digital platforms and best practices.

📝 Enhancement Note: The company's long history and focus on sporting goods suggest a culture that values expertise, dedication, and a commitment to excellence. For operations roles, this translates to a professional environment where attention to detail, process adherence, and collaborative problem-solving are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing the diverse requirements and priorities of multiple departments (Marketing, Sales, Product, Operations) while maintaining a cohesive user experience.

• Keeping Pace with Digital Trends: Continuously adapting to evolving web technologies, UX best practices, and e-commerce trends to ensure Shimano's digital platforms remain competitive.

• Translating Technical to User-Friendly: The challenge of taking complex business rules and technical information and translating them into intuitive and engaging user experiences.

• Data Interpretation: Effectively leveraging Google Analytics and other data sources to derive actionable insights that drive meaningful UX improvements.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen skills in specialized UX areas like user research, information architecture, or accessibility design.

• E-commerce Platform Specialization: Gaining deeper expertise in specific platforms like Magento or Hybris, potentially leading to certifications or advanced implementation roles.

• Digital Analytics & CRO: Developing advanced skills in conversion rate optimization (CRO), A/B testing, and more sophisticated web analytics techniques.

• Project Management Skills: Opportunities to lead smaller projects or contribute to larger digital initiatives, developing project management capabilities.

• Industry Knowledge: Deepening understanding of the fishing and outdoor sporting goods industry, which can inform more effective UX solutions.

📝 Enhancement Note: This role presents an excellent opportunity to gain hands-on experience with critical e-commerce systems and analytics tools within a well-established company. The challenges are typical of digital operations roles, requiring adaptability and strong problem-solving skills, while the growth opportunities are clearly defined within digital strategy and operations leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a user's experience on a website or digital platform. What was your process, and what were the results?" (Focus on your methodology, data usage, and measurable outcomes.)

• "How do you approach gathering and prioritizing user feedback for website enhancements?" (Highlight your use of analytics, surveys, and collaboration with stakeholders.)

• "Walk me through how you would design a user flow for a new feature on an e-commerce site, from initial concept to implementation." (Demonstrate your understanding of wireframing, prototyping, and collaboration.)

• "How do you ensure that content updates on a website are accurate, engaging, and aligned with business goals?" (Emphasize your content administration process and cross-functional communication.) Company & Culture Questions:

• "What interests you about Shimano, and how do you see your UX skills contributing to our brand and products?" (Research Shimano's mission, products, and recent digital initiatives.)

• "How do you handle conflicting priorities or feedback from different departments (e.g., Marketing vs. Sales) when working on a web project?" (Showcase your negotiation, prioritization, and collaborative problem-solving skills.)

• "Describe your experience working with e-commerce platforms like Shopify or Magento. What are some common challenges you've faced and overcome?" (Be specific about your platform experience and problem-solving approaches.) Portfolio Presentation Strategy:

• Concise Overview: Begin with a brief summary of your overall experience and the types of projects you'll present.

• Storytelling Approach: For each project, tell a story: the challenge, your solution, the process, and the impact. Use visuals effectively.

• Highlight Data: Clearly present any data or metrics that demonstrate the success of your work. Explain how you measured impact.

• Focus on Process: Explain your UX/UI design process, wireframing techniques, and how you leveraged tools like Google Analytics.

• Be Ready for Q&A: Anticipate questions about your design choices, problem-solving methods, and how your work aligns with business objectives.

📝 Enhancement Note: Prepare to articulate your understanding of UX principles, demonstrate practical application through your portfolio, and show how you can integrate data-driven insights into your work. Highlighting your collaborative skills and understanding of e-commerce environments will be key.

📌 Application Steps

To apply for this Web UX Coordinator position:

• Submit Your Application: Utilize the provided link on the ADP workforcenow portal to submit your resume and any required fields.

• Tailor Your Resume: Ensure your resume highlights your web development experience, Google Analytics certification, e-commerce platform proficiency, and specific UI/UX skills. Use keywords from the job description.

• Prepare Your Portfolio: Assemble a concise portfolio showcasing 3-5 relevant projects that demonstrate your UX design, content optimization, and data analysis capabilities. Be ready to walk through these projects during an interview.

• Research Shimano: Familiarize yourself with Shimano's products, brands, B2B/B2C websites, and overall company mission. Understand their market position in the sporting goods industry.

• Practice Interview Responses: Prepare answers to common UX, web development, and behavioral interview questions, focusing on STAR method examples (Situation, Task, Action, Result).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.