Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: TELUS Agriculture & Consumer Goods

Location: Canada

Job Type: FULL_TIME

Category: UX/UI Design

Date Posted: 2026-06-11

Experience Level: 5-10 years

Remote Status: Fully Remote (Canada)

🚀 Role Summary

• Design intuitive information architectures to organize complex agricultural data, ensuring users can quickly access critical alerts and actionable insights.

• Develop specialized UI patterns, including high-contrast and glove-friendly designs, optimized for outdoor, variable lighting, and mobile-first workflows, with a focus on offline-first capabilities.

• Create compelling data visualizations and precision agriculture dashboards that transform raw datasets into clear, actionable stories for yield optimization and scenario planning.

• Establish and maintain comprehensive design standards, including design system documentation and accessibility guidelines, to ensure a consistent user experience across the entire product suite.

• Champion user-centric design thinking by facilitating design critiques, conducting real-world usability testing, and leading co-creation workshops with cross-functional teams.

• Mentor junior designers, fostering a culture of design excellence and ensuring the organization prioritizes user needs in product development.

📝 Enhancement Note: This role is positioned as a Senior UX Designer within TELUS Agriculture & Consumer Goods, focusing on translating complex agricultural data into user-friendly digital solutions. The emphasis on "intelligent, intuitive digital solutions" and "transforming complex agricultural data into actionable decisions" highlights a strong need for sophisticated information architecture and data visualization skills. The target user base (farmers, agronomists, retailers, supply chain partners) and the context of use (tractors, barns, trucks, home offices) necessitate a unique approach to UI design, prioritizing accessibility, durability, and offline functionality.

📈 Primary Responsibilities

• Design robust information architectures that logically structure diverse agricultural data streams, including weather patterns, machinery telematics, soil health metrics, and livestock tracking, to facilitate efficient user access to urgent alerts and strategic insights.

• Develop and implement high-contrast, glove-friendly UI patterns and mobile-first workflows, incorporating offline-first design principles that ensure seamless data synchronization upon regaining connectivity.

• Create sophisticated data visualizations and interactive dashboards that effectively communicate complex datasets, such as field performance heat maps and predictive yield models, enabling precise decision-making.

• Establish, document, and enforce design standards, including a comprehensive design system, accessibility guidelines (WCAG), and brand consistency protocols, across all TELUS Agriculture products.

• Lead and facilitate design critiques, conduct usability testing in authentic agricultural environments, and manage co-creation workshops with product managers, engineers, and domain experts to integrate user-centric design throughout the product lifecycle.

• Mentor and guide junior UX/UI designers, providing constructive feedback and fostering their professional development within the design team.

• Advocate for design excellence and user-centricity across the organization, influencing product strategy and ensuring a cohesive and intuitive user experience.

📝 Enhancement Note: The responsibilities emphasize a deep dive into the specifics of agricultural data and its translation into user interfaces. The mention of "offline-first design patterns" and "glove-friendly interfaces optimized for outdoor use" points to specialized design challenges that go beyond typical SaaS applications. The expectation for mentorship and establishing design standards indicates a senior-level contribution to the team's overall design maturity and process.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Computer Science, or a related field is typically expected for a Senior UX Designer role. Equivalent practical experience will also be considered.

Experience: 5+ years of professional experience in UX/UI design, with a strong preference for experience in SaaS, complex platform ecosystems, or domain-specific software such as agriculture, logistics, or energy.

Required Skills:

• Expertise in user-centered design processes and methodologies.

• Proven ability to design for complex, multi-stakeholder problems with diverse user needs.

• Proficiency in modern design and prototyping tools, such as Figma, Sketch, or Adobe XD.

• Strong understanding of information architecture principles and their application to complex datasets.

• Deep knowledge of responsive design principles, accessibility standards (WCAG 2.1 AA or higher), and mobile-first design strategies.

• Demonstrated experience in designing effective data visualizations and dashboards for decision-support systems.

• Experience working collaboratively within agile, cross-functional product development teams.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design rationale to both technical and non-technical stakeholders.

• Experience conducting user research, usability testing, and translating findings into actionable design improvements.

• Ability to establish and maintain design systems and style guides. Preferred Skills:

• Direct experience designing for agricultural technology, farm management software, precision agriculture, or related supply chain solutions.

• Familiarity with GIS (Geographic Information Systems) mapping, geospatial data visualization, or working with location-based data interfaces.

• Understanding of front-end development principles (HTML, CSS, JavaScript frameworks like React) and how design translates to code.

• Experience designing for offline-first applications and their unique synchronization challenges.

• Passion for agriculture, sustainability, or solving complex real-world problems.

📝 Enhancement Note: The requirements clearly delineate a need for seasoned UX professionals with a strong foundation in core design principles and tools, but also highlight a significant advantage for candidates with domain-specific experience in agriculture or data-intensive industries. The emphasis on "complex platform ecosystems" and "multi-stakeholder problems" suggests the need for strategic thinking beyond individual feature design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong user-centered design process, from research and ideation through to final design and iteration.

• Case studies demonstrating experience with complex information architecture, particularly for organizing large, multi-faceted datasets.

• Examples of effective data visualization and dashboard design that translate complex data into actionable insights.

• Prototypes and high-fidelity designs for both web and mobile platforms, with a focus on responsive and mobile-first applications.

• Demonstrations of designing for challenging environments, such as outdoor use, variable lighting, and offline functionality.

• Evidence of contributions to or creation of design systems, style guides, and accessibility documentation.

• Projects that illustrate collaboration within agile, cross-functional teams and the ability to manage diverse stakeholder needs. Process Documentation:

• Showcase how you approach user research, including methodologies used and how findings informed design decisions.

• Detail your process for information architecture design, including any tools or techniques used for mapping and organizing complex content.

• Present your workflow for designing data visualizations and dashboards, including considerations for clarity, accuracy, and user comprehension.

• Illustrate your process for developing and iterating on UI patterns, particularly those designed for specific environmental or user constraints (e.g., glove-friendly, high-contrast).

• Provide examples of how you ensure accessibility (WCAG compliance) is integrated throughout the design process.

• Describe your experience in facilitating design critiques and usability testing, especially in real-world or simulated environments.

📝 Enhancement Note: Given the complex nature of the data and the unique user environments, the portfolio is critical. It needs to go beyond standard UI/UX examples to prove the candidate's ability to handle intricate data structures, design for challenging physical conditions, and implement robust design systems. Demonstrating a structured, research-driven process with measurable outcomes will be key.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer role in Canada, with an estimated 5-10 years of experience and a fully remote status, the typical salary range can vary significantly by province and specific company compensation strategy. However, a general estimate would be between CAD $90,000 to CAD $140,000 annually.

• Methodology: This estimate is based on research from various Canadian salary aggregators (e.g., Glassdoor Canada, LinkedIn Salary, Payscale Canada) for "Senior UX Designer" roles across major Canadian tech hubs (Toronto, Vancouver, Montreal, Calgary) and considering the fully remote nature. The higher end of the range reflects specialized experience in data visualization, complex systems, and potentially agricultural technology. Province-specific cost of living and demand for UX talent are factored in. For example, roles in British Columbia or Ontario might lean towards the higher end.

Benefits:

• Comprehensive health and dental insurance plans.

• Generous paid time off (vacation, personal days, statutory holidays).

• Opportunities for professional development, including training, conferences, and certifications.

• Retirement savings plans (e.g., RRSP matching).

• Employee assistance programs (EAP) for mental health and well-being.

• Potential for stock options or performance-based bonuses, depending on company policy.

• Home office setup stipend or reimbursement for remote work.

• Access to TELUS employee discounts on services.

Working Hours: The standard full-time workweek is typically 40 hours. While remote, flexibility may be offered, but core collaboration hours will likely align with Canadian business hours, potentially requiring some overlap with teams in different time zones.

📝 Enhancement Note: As no salary was provided, a researched estimate based on the role, experience level, and location (Canada, remote) has been generated. The benefits listed are typical for a company of TELUS's scale and commitment to employee well-being, especially for remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Agriculture Technology (AgTech) and Consumer Goods Technology. TELUS Agriculture & Consumer Goods operates within a critical sector focused on leveraging technology to improve efficiency, sustainability, and decision-making across the agricultural value chain. This involves dealing with complex, data-rich environments and serving a diverse user base with unique operational needs.

Company Size: TELUS is a large, established telecommunications and technology company. TELUS Agriculture & Consumer Goods, as a division, likely operates with the resources and structure of a large enterprise, providing stability and opportunities for impact at scale. Its size suggests a well-defined organizational structure with established processes, but also the potential for agility within specific product teams.

Founded: TELUS was founded in 1990, with a long history in telecommunications. The establishment of TELUS Agriculture & Consumer Goods likely represents a strategic expansion into specialized technology solutions for these sectors, indicating a forward-thinking approach to market diversification and innovation.

Team Structure:

• The Experience Design team is positioned as a "creative engine behind our platform innovation," working at the intersection of agricultural complexity and user-centric design.

• It operates cross-functionally, collaborating closely with product managers, engineers, and domain experts.

• The team is expected to embed design as a strategic partner in product development, influencing decisions from concept to launch.

• There is a clear expectation for mentorship within the team, with senior designers guiding junior members. Methodology:

• Data-Driven Design: Emphasis on transforming "complex agricultural data into actionable decisions" and designing "compelling data visualizations."

• User-Centricity: A core tenet is designing "intelligent, intuitive digital solutions" that are "user-centric." This is reinforced by the requirement for usability testing in "real-world agricultural settings."

• Agile Development: Collaboration within "agile, cross-functional teams" implies an iterative development process where design is integrated throughout sprints.

• Design Systems & Standards: A commitment to establishing and maintaining "design standards across all products through design system documentation, accessibility guidelines, and brand consistency."

Company Website: https://www.telus.com/ (General TELUS site, link provided in input was for Breezy)

📝 Enhancement Note: The context of TELUS Agriculture & Consumer Goods suggests a blend of enterprise-level resources and a specialized focus on AgTech. The company culture likely values innovation, data-driven decision-making, and a commitment to solving real-world problems, particularly in sustainability and efficiency for the agriculture sector. The design team's role is strategic, not just execution-focused.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Senior" level, indicating a position requiring significant autonomy, expertise, and the ability to mentor others. A Senior UX Designer is expected to lead design initiatives, influence product strategy, and contribute to the overall design maturity of the organization. They are typically responsible for tackling more complex problems and driving best practices.

Reporting Structure: While not explicitly stated, a Senior UX Designer often reports to a Design Lead, UX Manager, or Head of Product/Design. They would work closely with Product Managers and Engineering Leads on specific product teams, acting as the primary design voice for their domain.

Operations Impact: The operations impact of this role is significant. By designing intuitive and effective digital solutions, the Senior UX Designer directly influences:

• User Adoption & Retention: Making complex agricultural data accessible and actionable improves user engagement and loyalty.

• Operational Efficiency: Streamlined workflows and clear data insights can lead to better decision-making on farms, reducing waste and increasing productivity.

• Product Innovation: The design team is described as the "creative engine," meaning their work directly shapes the future of TELUS Agriculture's product offerings and competitive advantage.

• Sustainability & Profitability: By empowering farmers and supply chain partners with better data and tools, the role contributes to improved sustainability practices and increased profitability within the agricultural sector.

Growth Opportunities:

• Leadership Development: Opportunity to take lead on major design projects, potentially managing junior designers or leading specific product design streams.

• Specialization: Deepen expertise in critical areas like data visualization, complex information architecture, or agricultural technology design.

• Cross-Functional Influence: Expand influence across product management, engineering, and business strategy through strong collaboration and design advocacy.

• Mentorship: Formalize mentorship skills by actively guiding and developing junior designers within the team.

• Industry Impact: Contribute to solutions that have a tangible impact on global food production, sustainability, and the AgTech industry.

📝 Enhancement Note: The "Senior" title implies a path towards design leadership, strategic product input, and specialized expertise. The role offers the chance to shape a growing division within a large corporation, impacting a vital industry.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their home office anywhere in Canada. This offers maximum flexibility and autonomy.

Office Location(s): While the role is fully remote, TELUS Agriculture & Consumer Goods is part of TELUS, which has a significant presence across Canada. Specific office locations for the broader TELUS organization are numerous, but for this role, the "location" is effectively the employee's home base within Canada.

Workspace Context:

• Flexibility & Autonomy: The remote nature allows for personalized work schedules and environments, ideal for deep concentration required for design and data analysis.

• Digital Collaboration Tools: Expect extensive use of collaboration platforms (e.g., Slack, Microsoft Teams), project management software, and video conferencing tools for seamless team interaction and communication.

• Access to Tools: The role requires proficiency in industry-standard design software (Figma), implying access to powerful design and prototyping tools within the remote setup.

• Cross-Functional Interaction: Despite being remote, the environment fosters strong collaboration with product managers, engineers, and domain experts through structured virtual meetings and digital workflows.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with potential for flexibility. However, core collaboration times will likely be established to ensure effective communication and teamwork across different Canadian time zones.

📝 Enhancement Note: The fully remote aspect is a key differentiator, offering significant lifestyle flexibility. The emphasis on digital tools for collaboration is paramount, and candidates should be comfortable with asynchronous communication and virtual teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios, focusing on experience, skills, and alignment with role requirements.

• Portfolio Review & Design Challenge: Candidates will be asked to present their portfolio, highlighting relevant case studies. A design challenge or take-home assignment focusing on information architecture, data visualization, or UI problem-solving for agricultural data may be administered.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and design rationale.

• Behavioral & Cultural Fit Interviews: Questions to gauge problem-solving approaches, mentorship capabilities, passion for the industry, and alignment with TELUS's values.

• Final Interview: Potentially with a senior leader or Head of Design to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong case studies that best demonstrate your experience in complex data visualization, information architecture, and designing for challenging environments (mobile, outdoor, offline).

• Showcase Process: Clearly articulate your user-centered design process for each case study. Detail your research methodologies, problem definition, ideation, prototyping, testing, and iteration.

• Highlight Problem/Solution: For each project, clearly define the user problem and business objective, and then present your design solution and the rationale behind it.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., improved user task completion time, increased data engagement, positive user feedback).

• Demonstrate Technical Proficiency: Showcase your skills in Figma or similar tools, explaining how you used them to create wireframes, prototypes, and high-fidelity designs.

• Address AgTech Nuances: If you have relevant AgTech experience, highlight it. If not, explain how your transferable skills (e.g., complex data, mobile-first, field use) apply.

Challenge Preparation:

• Understand the Domain: Research common challenges in agriculture, precision farming, supply chain management, and the types of data involved.

• Practice Data Visualization: Be ready to discuss how to effectively visualize complex agricultural data (e.g., soil maps, yield predictions, weather patterns).

• Consider Constraints: Think about designing for users in rural or outdoor environments with limited connectivity, varying device capabilities, and potential for physical distractions.

• Information Architecture Practice: Prepare to organize a hypothetical dataset or user flow for a complex agricultural application.

• Articulate Rationale: For any design decisions, be prepared to explain the "why" based on user needs, business goals, and design principles.

📝 Enhancement Note: The interview process will likely be rigorous, focusing heavily on practical application of design skills to complex, real-world problems. A strong portfolio that clearly articulates process and impact is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (explicitly mentioned as a requirement). Proficiency in other modern design tools like Sketch or Adobe XD may also be beneficial.

• Wireframing & Ideation: Tools integrated within Figma or standalone tools like Balsamiq, Miro, or Mural for conceptualization and user flow mapping.

• User Research & Testing: Platforms for remote usability testing (e.g., UserTesting.com, Lookback), survey tools (e.g., SurveyMonkey, Typeform), and tools for participant recruitment.

Analytics & Reporting:

• Product Analytics: Experience with tools like Google Analytics, Amplitude, Mixpanel, or Pendo to understand user behavior within the platform.

• Data Visualization Tools: Familiarity with tools for creating dashboards and reports, potentially including Tableau, Power BI, or specialized AgTech analytics platforms.

• A/B Testing Tools: Experience with platforms that facilitate A/B testing of design variations to optimize user experience.

CRM & Automation:

• CRM Systems: While not a core design tool, understanding how CRM systems (e.g., Salesforce) function can provide context for user data and customer journeys relevant to sales and support.

• Project Management & Collaboration: Jira, Confluence, Asana, Trello for agile workflow management and documentation.

• Communication Platforms: Slack, Microsoft Teams for daily team communication and collaboration.

Potential Domain-Specific Tools (Great-to-Haves):

• GIS Software: ArcGIS, QGIS, or similar for understanding geospatial data and mapping interfaces.

• Front-End Development Understanding: Basic knowledge of HTML, CSS, and JavaScript frameworks like React is beneficial for effective collaboration with engineers.

📝 Enhancement Note: Figma is the cornerstone tool. The role also demands a strong understanding of the user journey across various platforms and the ability to interpret data to inform design decisions. Awareness of GIS and front-end principles will significantly enhance collaboration with technical teams.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, ensuring that all design decisions are driven by a deep understanding of user needs and challenges within the agricultural context.

• Innovation & Transformation: A drive to leverage technology to solve complex problems and transform traditional industries like agriculture through intelligent digital solutions.

• Data-Driven Decision-Making: Utilizing data not only for product functionality but also to inform and validate design choices, ensuring efficacy and impact.

• Collaboration & Partnership: Working effectively with cross-functional teams (product, engineering, domain experts) to achieve shared goals and embed design as a strategic partner.

• Excellence & Mentorship: A commitment to high-quality design output and fostering a supportive environment where team members can grow and develop their skills.

Collaboration Style:

• Cross-Functional Integration: Design is integrated early and continuously within agile teams, working alongside product managers and engineers throughout the development lifecycle.

• Open Critiques & Feedback: A culture that encourages constructive design critiques and open feedback loops to refine solutions and ensure quality.

• Knowledge Sharing: Encouraging the sharing of best practices, user research findings, and design patterns across the team and wider organization.

• Problem-Solving Focus: A collaborative approach to tackling complex challenges, leveraging diverse perspectives to find the most effective solutions.

• Empathy-Driven: A strong emphasis on understanding and empathizing with the end-users—farmers, agronomists, etc.—to design solutions that truly meet their needs.

📝 Enhancement Note: The culture likely emphasizes impact-driven work, leveraging technology for good in a critical industry. Collaboration is key, and designers are expected to be proactive partners in product development, not just order-takers.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Data: The primary challenge is simplifying and visualizing highly complex, multi-layered agricultural data into intuitive, actionable interfaces.

• Diverse User Needs & Environments: Designing for a wide range of users (from tech-savvy agronomists to traditional farmers) operating in diverse, often challenging physical environments (outdoors, variable lighting, mobile, offline).

• Balancing Innovation with Usability: Ensuring that cutting-edge features and data insights are delivered in a way that is accessible and usable by the target audience.

• Establishing Design Standards in a Large Org: Driving the adoption and consistent application of design systems and best practices across a broad product portfolio within a large company.

• Remote Collaboration: Maintaining strong team cohesion and effective communication across distributed teams and time zones.

Learning & Development Opportunities:

• Domain Expertise: Opportunity to become a subject matter expert in the AgTech and Consumer Goods industries, understanding their unique challenges and data landscapes.

• Advanced Data Visualization: Deepen skills in designing for complex data, predictive analytics, and geospatial information.

• Accessibility for Niche Users: Gain specialized experience in designing for accessibility in non-traditional environments (e.g., outdoor, mobile, glove-friendly).

• Design Leadership: Develop leadership skills through mentorship, project leadership, and contributing to design strategy.

• Industry Impact: Contribute to solutions that have a direct positive impact on food production, sustainability, and the agricultural economy.

📝 Enhancement Note: This role presents opportunities to tackle unique and impactful design challenges, fostering deep expertise in a growing and vital industry. The challenges are directly linked to areas of significant growth and learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for users in challenging physical environments (e.g., outdoors, variable lighting, mobile). What were the key considerations and how did you address them?" (Focus on context, constraints, and solutions for outdoor/mobile use).

• "How would you approach designing an information architecture for a system that integrates weather data, soil analysis, and machinery telematics for farm management?" (Assess IA skills for complex, disparate data sets).

• "Walk us through a data visualization project. How did you ensure the data was accurately represented and easily interpretable by your target audience?" (Evaluate data viz skills, clarity, and user focus).

• "How do you balance the need for advanced features and data insights with the usability requirements of users who may have limited technical proficiency or operate under time constraints?" (Assess understanding of user personas, accessibility, and trade-offs). Company & Culture Questions:

• "What interests you about TELUS Agriculture & Consumer Goods and the AgTech industry specifically?" (Gauge genuine interest and research into the company/sector).

• "How do you see design playing a strategic role in product development, especially in a company like TELUS?" (Assess understanding of design's strategic value and impact).

• "Describe your experience mentoring junior designers. What is your approach to fostering their growth?" (Evaluate mentorship capabilities).

• "How do you approach collaboration with product managers and engineers who may have different priorities or perspectives?" (Assess teamwork and stakeholder management). Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your process, the solution, and the outcome.

• Focus on "Why": Clearly articulate the rationale behind your design decisions, linking them back to user needs and business objectives.

• Show, Don't Just Tell: Use visuals effectively. Show wireframes, prototypes, user flows, and final UI screens. Demonstrate how your designs address the specific challenges of AgTech.

• Highlight Process & Iteration: Emphasize your user-centered process, including research, testing, and how feedback led to design improvements.

• Be Prepared for Deep Dives: Expect to be asked detailed questions about your contributions, the tools you used, and the challenges you faced.

• Connect to the Role: Explicitly draw parallels between your past work and the requirements of this Senior UX Designer position at TELUS Agriculture.

📝 Enhancement Note: Interviewers will be looking for not just design execution skills, but strategic thinking, problem-solving abilities, and a genuine understanding of the unique challenges in designing for agriculture. Demonstrating a robust, user-centric process is paramount.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the TELUS Agriculture job portal.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Information Architecture," "Data Visualization," "Figma," "WCAG," "mobile-first," and "AgTech." Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest 2-3 case studies that best demonstrate your experience with complex data, challenging user environments, and user-centered design processes. Ensure your portfolio is easily accessible online.

• Prepare Your Portfolio Presentation: Practice walking through your case studies, focusing on your process, the problem you solved, your solution, and the impact. Be ready to articulate your design rationale clearly and concisely.

• Research TELUS Agriculture: Understand their mission, the products they offer, and the challenges within the agricultural technology space. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.