Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Plateful

Location: Spain

Job Type: FULL_TIME

Category: Marketing / Art & Design / Creative & Media

Date Posted: 2026-07-28T07:42:25.723

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop high-converting static advertisements for major paid marketing channels, including Meta, TikTok, Google, Amazon, and AppLovin, with a strong focus on driving sales and customer acquisition.

• Leverage AI tools daily for creative generation, including product imagery, brand assets, ad creatives, mockups, and marketing visuals, to enhance efficiency and output quality.

• Design and execute engaging visual content for social media, email marketing campaigns, and web platforms, ensuring brand consistency and compelling storytelling.

• Collaborate closely with Creative Strategists and Media Buyers to refine concepts, provide strategic design input, and optimize creative performance across all GTM initiatives.

• Maintain and evolve brand assets and visual identity systems, ensuring a premium, clean, and modern aesthetic that resonates with the direct-to-consumer (DTC) eCommerce market.

📝 Enhancement Note: This role is specifically positioned within the DTC eCommerce sector, emphasizing a direct impact on sales and conversion rates. The "Senior" title, coupled with the requirement for strategic input and challenging briefs, indicates a significant level of autonomy and expectation for proactive contribution beyond execution. The emphasis on AI tools suggests a forward-thinking approach to creative production and efficiency.

📈 Primary Responsibilities

• Design and produce high-converting static ad creatives tailored for Meta, TikTok, AppLovin, Google, Amazon, and other paid marketing platforms, with a clear understanding of performance metrics.

• Integrate and utilize AI tools (e.g., Higgsfield, Midjourney, ChatGPT, Flux) daily to generate, enhance, and iterate on product imagery, brand assets, ad creatives, mockups, and various marketing visuals.

• Create compelling and on-brand email marketing assets, including newsletters, promotional banners, and campaign-specific graphics.

• Develop engaging social media content, such as carousels, infographics, animated graphics, and promotional visuals, optimized for platform engagement and reach.

• Design and manage brand assets, ensuring consistency in visual identity systems across all touchpoints and marketing materials.

• Produce print materials for marketing campaigns, retail displays, and broader brand initiatives, maintaining high production standards.

• Perform advanced retouching and enhancement of product photography and lifestyle imagery to meet premium brand standards.

• Collaborate proactively with Creative Strategists and Media Buyers to refine creative concepts, provide strategic design feedback, and improve overall creative performance before production.

• Contribute innovative ideas and strategic design solutions that demonstrably improve creative performance and drive key business objectives, beyond mere visual execution.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance marketing and direct customer engagement channels typical of a DTC eCommerce environment. The inclusion of AI tools as a daily requirement highlights a need for adaptability and technical proficiency in modern creative workflows. The expectation to "contribute ideas that improve creative performance" signals a strategic role rather than a purely execution-focused one.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is implied by the experience level and portfolio requirements. Candidates with equivalent practical experience will be considered.

Experience: 3–5+ years of dedicated graphic design experience, with a mandatory focus on DTC eCommerce environments. Proven track record of designing marketing creative that drives sales and engagement is essential.

Required Skills:

• DTC eCommerce Design: Proven experience creating visual assets specifically for direct-to-consumer brands, understanding their unique marketing needs and sales funnels.

• Adobe Creative Suite Proficiency: Advanced command of Adobe Photoshop and Adobe Illustrator for design creation, manipulation, and production.

• AI Tool Integration: Demonstrated comfort and daily usage of AI tools (e.g., Higgsfield, Midjourney, ChatGPT, Flux) for creative output and workflow efficiency.

• Static Ad Design: Expertise in designing high-converting static advertisements for various digital platforms (Meta, Google, Amazon, etc.).

• Brand Identity Systems: Ability to develop, maintain, and apply brand guidelines consistently across diverse creative assets.

• Visual Strategy Acumen: Capacity to think strategically about design's role in marketing and sales, aiming to improve performance.

• Photo Retouching & Enhancement: Skilled in retouching product and lifestyle imagery to a high, professional standard.

• English Communication: Excellent written and spoken English proficiency for clear collaboration and feedback.

• Critical Thinking & Problem-Solving: Ability to analyze briefs, identify potential issues, and propose superior creative solutions.

• Independent Work Ethic: Demonstrated ability to work autonomously, manage time effectively, and deliver high-quality results with minimal supervision in a fast-paced setting.

Preferred Skills:

• Print Design: Experience and a portfolio showcasing print design work for marketing campaigns or retail initiatives.

• Email Marketing Design: Familiarity with designing effective email campaigns and assets.

• Social Media Content Creation: Experience creating visually appealing and engaging content for platforms like Instagram, Facebook, and TikTok beyond static ads.

• Motion Graphics/Animation: Basic understanding or experience in motion graphics for social media or ad creatives.

📝 Enhancement Note: The emphasis on "DTC eCommerce experience is required" and a portfolio demonstrating "strong commercial design skills" elevates this role beyond a standard graphic designer. The explicit mention of AI tools and critical thinking suggests a preference for candidates who are not only technically skilled but also strategic and adaptable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• DTC eCommerce Case Studies: Showcase projects specifically for direct-to-consumer brands, illustrating how your design work contributed to sales, conversion rates, or customer engagement.

• Performance-Driven Creative Examples: Include examples of static ads and social media graphics that clearly demonstrate a focus on conversion and marketing effectiveness.

• Brand Consistency Showcase: Demonstrate your ability to maintain and evolve a premium, clean, modern aesthetic across various assets and platforms.

• AI Tool Integration Examples: If possible, highlight projects where AI tools were instrumental in achieving creative outcomes or improving efficiency.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your design process, from brief interpretation and concept development to execution and iteration, emphasizing efficiency and quality control.

• Collaboration & Feedback Integration: Illustrate how you incorporate feedback from Creative Strategists, Media Buyers, and other stakeholders to refine designs and achieve objectives.

• Performance Analysis & Iteration: Discuss how you analyze the performance of your creative work and use those insights to inform future design decisions and improvements.

📝 Enhancement Note: The portfolio is critical for this role, as it must explicitly demonstrate DTC eCommerce relevance and commercial design acumen. The expectation is not just a collection of pretty pictures, but evidence of design’s direct impact on business outcomes. The ability to articulate one's design process and how it integrates with performance marketing is key.

💵 Compensation & Benefits

Salary Range: Based on the "Senior" title, 3-5+ years of experience, the requirement for full-time work in Spain (CET timezone), and the explicit request for monthly salary expectations in USD during the application process, a competitive range is expected. For a Senior Graphic Designer with specialized DTC eCommerce and AI skills in Spain, the estimated monthly salary could range from €3,000 to €4,500 gross per month, translating to approximately $3,200 to $4,800 USD per month. This range is informed by market data for senior creative roles in Western Europe with remote work flexibility and specialized digital marketing design skills.

Benefits:

• Competitive Monthly Compensation: Discussed during the interview process, reflecting experience and skills.

• Fully Remote Position: Work from anywhere within Spain, offering significant flexibility and work-life balance.

• Direct Ownership Over Creative: Significant impact and autonomy on creative assets that directly influence company growth and revenue.

• Broad Channel Exposure: Opportunity to design for a wide array of impactful marketing channels including Meta, TikTok, Google, AppLovin, Amazon, Shopify, email, and retail.

• Fast-Paced Environment: Minimal approval layers and agile decision-making for efficient creative execution.

• Talented & Ambitious Team: Collaboration with a high-performing team focused on scaling a rapidly growing DTC brand.

• Significant Growth Opportunities: Potential for career advancement as the company continues its rapid expansion.

Working Hours: Full-time, aligned with the CET (Central European Time) time zone. This typically translates to approximately 40 hours per week, with flexibility expected for collaboration during core business hours.

📝 Enhancement Note: The salary is requested in USD, suggesting the company may operate with a US-based financial structure or benchmark. The benefits highlight direct impact and growth, appealing to ambitious professionals in a scaling DTC environment. The CET timezone alignment is a critical requirement for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) Kitchenware & Home Goods. Plateful operates in a competitive, fast-paced market, focused on innovation in kitchen technology and premium product offerings. The company's growth trajectory ($70M in annual revenue target) highlights a strong emphasis on scalable strategies and high-performance execution.

Company Size: 40+ people. This size suggests a dynamic, agile environment where individuals can have a significant impact. It's large enough to have established processes but small enough to avoid excessive bureaucracy, fostering a collaborative and hands-on culture.

Founded: The founding date is not explicitly stated, but the company's rapid growth and scaling towards $70M revenue indicate it is a relatively young, high-growth startup or scale-up.

Team Structure:

• Creative Team: The Senior Graphic Designer will likely be part of a broader marketing or creative team. This team includes Creative Strategists and Media Buyers, indicating a strong emphasis on data-driven creative development and performance.

• Reporting: The role reports into a Creative Lead or Marketing Manager, with close collaboration across departments.

• Cross-functional Collaboration: High degree of interaction with Media Buyers (for ad creative performance), Creative Strategists (for concept development and brand alignment), and potentially Product Marketing or E-commerce teams.

Methodology:

• Data-Driven Creative: Strong emphasis on using data and performance metrics to inform and optimize creative output, particularly for paid advertising.

• Agile Workflow: Fast-moving environment with minimal approval layers suggests an agile approach to campaign development and execution.

• AI-Augmented Production: Daily use of AI tools indicates a commitment to leveraging technology for efficiency and innovation in creative processes.

Company Website: https://jobs.workable.com/company/5sLzXWCFjfoqMuxyHZftRX/jobs-at-plateful

📝 Enhancement Note: The company culture is clearly geared towards high growth and performance within the DTC space. The emphasis on "not a production design role" and the expectation to "think critically" and "challenge ideas" points to a culture that values strategic contribution and proactive problem-solving from its team members.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-to-senior level of experience. It requires not only execution skills but also strategic input, critical thinking, and the ability to influence creative direction. It's a role that bridges pure design execution with marketing strategy.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead or Marketing Manager. They will work in close partnership with Creative Strategists and Media Buyers, forming a core component of the performance marketing creative engine.

Operations Impact: The design work directly impacts company growth and revenue through the creation of high-converting advertising, social media, and email marketing assets. Success in this role means tangible contributions to key business metrics like customer acquisition cost (CAC), conversion rates, and overall sales volume.

Growth Opportunities:

• Creative Leadership: As the company scales, there's potential to move into a Lead Graphic Designer or Art Director role, overseeing more projects and potentially a small team.

• Specialization: Deepen expertise in specific high-demand areas like performance creative optimization, AI-driven design, or specific channel creative strategies (e.g., TikTok, Amazon).

• Cross-Functional Development: Gain deeper insights into media buying, marketing strategy, and e-commerce operations, potentially leading to broader marketing roles.

• Impact-Driven Advancement: Demonstrating consistent high performance and strategic contribution can lead to accelerated career progression within a fast-growing company.

📝 Enhancement Note: The growth opportunities are tied to the company's scaling trajectory. The role offers a chance to develop specialized skills in performance creative and AI, which are highly valued in the current market. The potential for direct impact on revenue makes it an attractive position for ambitious designers.

🌐 Work Environment

Office Type: Fully remote, with the requirement to align with the CET time zone. This implies a distributed team structure where asynchronous and digital collaboration tools are paramount.

Office Location(s): Spain. While the role is remote, the requirement for candidates to be located in Spain and align with CET time zone suggests a focus on building a strong European team.

Workspace Context:

• Digital Collaboration: Expect to use a range of digital tools for communication, project management, and asset sharing (e.g., Slack, Asana, Google Drive, Figma/Adobe CC Libraries).

• Autonomous Work: The environment supports independent work, requiring self-discipline, time management, and proactive communication.

• Fast-Paced & Agile: The workspace is characterized by quick turnarounds, iterative processes, and a constant focus on performance and results.

• Creative Tool Access: Access to Adobe Creative Suite and AI tools is fundamental. The company likely provides necessary software licenses.

Work Schedule: Full-time, aligned with CET working hours. While remote, maintaining consistent availability during core CET business hours is essential for effective collaboration with team members and strategists.

📝 Enhancement Note: The remote nature, combined with the specific time zone requirement, defines the operational framework. Success hinges on strong digital communication skills, self-management, and the ability to thrive in an agile, performance-oriented digital workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Application Submission: Submit portfolio (DTC eCommerce required), print examples (preferred), static ad examples, availability, time zone, and expected monthly salary (USD).

• Step 2: Design Test: Shortlisted candidates will receive a real creative brief with product photography, brand assets, and references. They will have 24 hours to produce one finished static advertisement. This assesses creative thinking, execution, and ability to work under timed, realistic conditions.

• Step 3: Interviews: Likely involves discussions with hiring managers, creative leads, and potentially strategists/media buyers to assess skills, experience, cultural fit, and strategic thinking.

Portfolio Review Tips:

• Prioritize DTC eCommerce: Ensure your portfolio prominently features work for direct-to-consumer brands. Clearly articulate the brand, the objective, your role, and the results.

• Showcase Performance Creatives: Highlight static ads and social media graphics that demonstrate a clear understanding of conversion principles. Use metrics or qualitative results where possible.

• Demonstrate Brand Aesthetic: Curate pieces that reflect a premium, clean, modern aesthetic. Show versatility if applicable, but ensure it aligns with Plateful's brand.

• Explain Your Process: Be ready to walk through your design process for key projects, explaining how you interpreted briefs, used AI tools, collaborated, and iterated.

• Quantify Impact: Whenever possible, use numbers (e.g., "increased click-through rate by X%", "contributed to Y% sales growth") to showcase the impact of your design work.

Challenge Preparation:

• Understand Plateful's Brand: Research Plateful's current website, social media presence, and advertising to grasp their visual identity, target audience, and product offerings.

• Analyze Competitors: Familiarize yourself with the visual strategies of other DTC kitchenware brands.

• Practice AI Tool Workflows: Be ready to discuss how you use AI tools and potentially demonstrate your workflow during the test or interview.

• Focus on Conversion: For the design test, think about what makes an ad convert: clear value proposition, strong call-to-action, compelling imagery, and alignment with the platform.

• Time Management: Practice creating a high-quality static ad within a 24-hour timeframe, simulating the test conditions.

📝 Enhancement Note: The application process is rigorous, with a strong emphasis on a practical design test. Candidates must be prepared to demonstrate not just creative talent but also a strategic, performance-oriented mindset and the ability to execute under pressure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and Illustrator is essential for all design production.

• AI Creative Tools: Daily usage of tools like Higgsfield, Midjourney, ChatGPT, or Flux is a core requirement for generating and enhancing visuals.

• Design Collaboration Platforms: Experience with tools like Figma, Sketch, or Adobe XD for collaborative design workflows and prototyping (though not explicitly listed, it's common in modern design teams).

Analytics & Reporting:

• Advertising Platform Analytics: Familiarity with the analytics dashboards of Meta Ads Manager, Google Ads, TikTok Ads Manager, and Amazon Advertising to understand creative performance.

• Web Analytics Tools: Basic understanding of how design impacts metrics in tools like Google Analytics or Shopify analytics.

CRM & Automation:

• Email Marketing Platforms: Experience designing assets for platforms like Klaviyo, Mailchimp, or similar, understanding their specific requirements and best practices.

• E-commerce Platforms: Familiarity with platforms like Shopify, which underpins much of the DTC online presence.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and AI tools is crucial. While other tools are implied by the responsibilities (e.g., email marketing platforms), the focus is on the core design and AI generation stack. Candidates should highlight their experience with these specific technologies.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on driving sales and achieving measurable business results through design.

• Data-Driven: Decisions and creative executions are informed by performance data and analytics.

• Agile & Iterative: Embracing a fast-paced environment where continuous improvement and rapid iteration are key.

• Proactive & Strategic: Valuing team members who think critically, challenge assumptions, and propose solutions rather than just executing tasks.

• Collaborative: Working effectively with strategists and media buyers to achieve shared goals.

• Growth Mindset: Openness to feedback, continuous learning, and adapting to new tools and technologies (like AI).

Collaboration Style:

• Partnership with Strategy & Media: Close working relationships with Creative Strategists and Media Buyers to ensure creative aligns with campaign goals and performs effectively.

• Direct Communication: Expect clear, concise, and direct communication, often in a fast-paced, asynchronous manner, supported by digital tools.

• Feedback Integration: A culture that encourages constructive feedback for mutual improvement and creative optimization.

📝 Enhancement Note: The company values individuals who are not just skilled designers but also strategic thinkers who can contribute to the bottom line. The emphasis on performance, data, and agility defines the operational ethos of the team.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Performance Demands: The need to consistently produce high-converting creative in a fast-paced, results-driven environment can be intense.

• AI Integration Mastery: Continuously learning and adapting to the rapidly evolving landscape of AI creative tools to maintain a competitive edge.

• Balancing Creativity with Commercial Needs: Effectively merging artistic vision with the strict commercial objectives of DTC sales and marketing.

• Remote Collaboration Nuances: Navigating communication and collaboration effectively within a fully remote, distributed team, especially across time zones.

Learning & Development Opportunities:

• Cutting-Edge Creative Technologies: Deep dive into AI-powered design workflows, becoming a specialist in this emerging field.

• Performance Marketing Insights: Gain a strong understanding of what drives conversions and customer acquisition in the DTC e-commerce space.

• Cross-Functional Skill Development: Learn from media buyers and strategists, broadening your understanding of the broader marketing and business strategy.

• Career Progression in a Scale-Up: Potential for significant advancement as the company grows, taking on more responsibility and leadership.

📝 Enhancement Note: This role offers a unique opportunity to specialize in high-demand areas like performance creative and AI, within a company experiencing rapid growth. The challenges are inherent to a high-performance, fast-paced startup environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly increased conversion rates. What was your process, and what were the key elements that contributed to its success?" (Focus on performance metrics, strategic thinking, and your role.)

• "How do you approach a creative brief that you believe is flawed or could be improved? Provide an example." (Assess critical thinking, communication, and ability to challenge constructively.)

• "Walk me through your process for creating a set of static ads for a new product launch on Meta. How do you ensure brand consistency while optimizing for performance?" (Demonstrate workflow, strategic approach, and understanding of ad best practices.) Company & Culture Questions:

• "Why are you interested in working for Plateful, and what specifically about our DTC model appeals to you?" (Show research into the company and industry.)

• "How do you stay updated on the latest design trends and AI tools in the creative industry?" (Highlight your commitment to continuous learning.)

• "Describe your experience working in a fully remote, fast-paced environment. How do you manage your time and collaborate effectively?" (Assess self-management and remote work skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by DTC eCommerce case studies, highlighting your most relevant work first. For each piece, clearly state the objective, your role, the solution, and the outcome (quantify if possible).

• Emphasize Performance: For ad creatives, explicitly discuss why you believe they are high-converting. Mention elements like CTA, imagery, messaging, and target audience.

• Showcase AI Integration: If you have projects where AI was instrumental, be ready to discuss your workflow and the benefits it provided.

• Articulate Your Process: Be prepared to discuss your design process, how you handle feedback, and how you collaborate with strategists and media buyers.

• Know Plateful: Understand their brand, products, and target audience. Be ready to discuss how your skills can directly contribute to their growth.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates must be prepared to not only showcase their design skills but also their understanding of DTC marketing, AI tools, and their ability to perform in a fast-paced, remote, results-driven environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest DTC eCommerce design work, with a specific emphasis on static ads and marketing creatives that demonstrate conversion-driven design principles. Include examples of print design if available.

• Tailor Your Resume: Highlight your 3-5+ years of experience in DTC eCommerce design, proficiency in Adobe Creative Suite, and daily experience with AI creative tools. Quantify achievements where possible.

• Prepare for the Design Test: Be ready to receive a creative brief and produce a high-quality static advertisement within 24 hours. Practice your workflow and time management for this specific task.

• Research Plateful Thoroughly: Understand their brand, products, target audience, and current marketing efforts. Be prepared to articulate how your skills and experience align with their specific needs and growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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