Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Plateful

Location: North Macedonia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-07-28

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive sales and elevate brand presence through high-performing creative assets for paid advertising, social media, email, and web channels.

• Leverage AI tools daily to enhance efficiency and output in product imagery, ad creatives, and marketing visuals.

• Collaborate proactively with Creative Strategists and Media Buyers to refine concepts and ensure strategic alignment before production.

• Contribute to a data-driven creative process by ideating and implementing visual solutions that demonstrably improve conversion rates and marketing ROI.

• Maintain and evolve brand visual identity systems, ensuring consistency across all customer touchpoints and marketing campaigns.

📝 Enhancement Note: This role is explicitly defined as driving sales through design, not merely production. The emphasis on "high-converting creative" and understanding "what makes visuals convert" positions this as a strategic design role, requiring a strong commercial acumen alongside artistic talent.

📈 Primary Responsibilities

• Design and iterate on high-converting static advertisements specifically for Meta, TikTok, AppLovin, Google, Amazon, and other paid marketing platforms.

• Utilize AI tools daily for rapid generation and refinement of product imagery, brand assets, ad creatives, mockups, and diverse marketing visuals.

• Develop visually compelling and effective email marketing assets that align with campaign objectives and drive customer engagement.

• Create engaging social media content, including dynamic carousels, informative infographics, and promotional graphics optimized for platform engagement.

• Design and maintain comprehensive brand asset libraries and robust visual identity systems to ensure brand consistency across all touchpoints.

• Produce print materials for diverse marketing campaigns, retail environments, and overarching brand initiatives.

• Perform advanced retouching and enhancement of product photography and lifestyle imagery to meet premium brand standards.

• Engage in close collaboration with Creative Strategists and Media Buyers to refine creative concepts and strategies prior to full production.

• Proactively contribute innovative ideas aimed at enhancing creative performance and overall marketing effectiveness, extending beyond mere visual execution.

📝 Enhancement Note: The responsibilities heavily emphasize performance-driven design for direct-to-consumer (DTC) e-commerce. The explicit mention of specific ad platforms (Meta, TikTok, Google, Amazon) and the requirement to use AI tools daily indicates a need for a designer who is both technically advanced and strategically oriented towards conversion metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital marketing aesthetics is expected. This can be demonstrated through a portfolio and experience.

Experience: 3–5+ years of dedicated graphic design experience, with a mandatory focus on Direct-to-Consumer (DTC) eCommerce environments. Experience in a fast-paced, high-volume setting is crucial.

Required Skills:

• DTC eCommerce Design Experience (Mandatory): Proven track record of creating impactful visual assets for online direct-to-consumer brands.

• Advanced Adobe Creative Suite Proficiency: Essential mastery of Adobe Photoshop and Adobe Illustrator for complex design tasks.

• AI Tool Proficiency: Demonstrated comfort and daily usage of AI tools such as Higgsfield, Midjourney, ChatGPT, Flux, or similar for creative output enhancement.

• Marketing Creative & Commercial Design: Exceptional ability to produce marketing creative that drives sales and exhibits strong commercial design sensibilities.

• Premium Aesthetic: Outstanding design taste characterized by a premium, clean, and modern visual style.

• Strategic & Proactive Thinking: Ability to think strategically, identify potential creative issues early, and proactively propose superior solutions.

• High-Volume Production Capability: Capacity to consistently produce high-quality creative work within a fast-paced, demanding environment.

• Independent Work Ethic: Highly organized, self-motivated, and capable of working autonomously with minimal direct supervision.

• English Communication: Excellent written and spoken English communication skills for effective collaboration.

Preferred Skills:

• Print Design: Experience in designing print materials for marketing campaigns, retail, or brand initiatives.

• Product Photography Retouching: Advanced skills in retouching and enhancing product and lifestyle imagery.

• Cross-Functional Collaboration: Demonstrated ability to work effectively with strategists and media buyers.

📝 Enhancement Note: The mandatory requirement for DTC eCommerce experience and AI tool proficiency highlights the specialized nature of this role. The "Please Do Not Apply If You" section reinforces the need for a candidate who is proactive, critical-thinking, and comfortable with feedback, rather than a purely execution-focused designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• DTC eCommerce Case Studies: Showcase specific projects where your design directly contributed to sales, conversion rate optimization, or key marketing metrics for DTC brands. Quantifiable results are highly valued.

• Marketing Creative Examples: Present a range of static ads designed for paid social (Meta, TikTok) and other advertising platforms, demonstrating an understanding of platform-specific creative best practices.

• Brand Identity System Samples: Include examples of how you have developed or maintained visual identity systems, ensuring consistency across various marketing channels.

• AI Tool Integration Examples: If possible, provide examples of how AI tools were used to enhance creative output, improve efficiency, or generate unique visuals.

Process Documentation:

• Workflow Optimization: Demonstrate an understanding of how your design process integrates with media buying and creative strategy, highlighting steps taken to refine concepts before production.

• Performance-Driven Design: Show evidence of how you analyze creative performance metrics (e.g., CTR, conversion rates) to inform design iterations and improvements.

• Systematic Brand Application: Illustrate how you ensure consistent application of brand guidelines across different mediums, from digital ads to print collateral.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of commercial design skills and DTC eCommerce experience. The emphasis on "high-converting creative" and "strong commercial design skills" means the portfolio should not just be aesthetically pleasing but demonstrably effective in driving business results.

💵 Compensation & Benefits

Salary Range: Based on the requirements of a Senior Graphic Designer with 3-5+ years of experience in a specialized DTC eCommerce field, operating in a fully remote capacity, and requiring CET time zone alignment, a competitive monthly compensation in USD is expected. Research indicates that for such roles in regions with similar cost of living to North Macedonia but demanding Western European/US market standards, a monthly salary range of $2,500 - $4,500 USD is typical. This range accounts for the specialized skills, remote nature, and the company's growth stage aiming for $70M in annual revenue.

Benefits:

• Competitive Monthly Compensation: Discussed during the interview process, reflecting your