Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Plateful

Location: Serbia

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-07-28T07:42:25.637

Experience Level: 3-5+ years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting static advertisements for a variety of paid marketing channels, including Meta, TikTok, AppLovin, Google, and Amazon, with a direct impact on driving sales and customer acquisition.

• Leverage advanced AI tools daily to generate product imagery, brand assets, ad creatives, and marketing visuals, enhancing both output quality and efficiency.

• Develop engaging email marketing assets and social media content, including carousels and infographics, to strengthen brand presence and customer engagement.

• Collaborate closely with Creative Strategists and Media Buyers to refine concepts and contribute proactively to improving creative performance beyond mere visual execution.

• Maintain and evolve brand assets and visual identity systems to ensure a cohesive and premium brand experience across all customer touchpoints.

📝 Enhancement Note: This role is specifically for a Senior Graphic Designer focused on Direct-to-Consumer (DTC) e-commerce, emphasizing conversion-driven design and AI tool integration. The focus is on performance marketing creative rather than purely aesthetic or brand-centric design.

📈 Primary Responsibilities

• Design high-converting static ads tailored for Meta, TikTok, AppLovin, Google, Amazon, and other paid marketing channels, directly contributing to sales performance.

• Utilize AI tools daily for efficient creation of product imagery, brand assets, ad creatives, mockups, and various marketing visuals.

• Produce compelling email marketing assets that align with campaign objectives and brand guidelines.

• Create engaging social media content, including carousels, infographics, and promotional graphics, to foster audience interaction and brand awareness.

• Develop, manage, and maintain comprehensive brand assets and visual identity systems to ensure brand consistency across all platforms.

• Design print materials for marketing campaigns, retail partnerships, and other brand initiatives, ensuring high-quality execution.

• Retouch and enhance product photography and lifestyle imagery to meet premium brand standards.

• Collaborate proactively with Creative Strategists and Media Buyers to brainstorm and refine creative concepts before production, ensuring strategic alignment.

• Actively contribute innovative ideas that enhance creative performance and drive measurable business results, demonstrating a strategic approach to design.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing and conversion-focused design within a DTC e-commerce context. The daily use of AI tools and the requirement for critical thinking in concept development are key differentiators for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual communication principles and design theory is paramount.

Experience: 3-5+ years of dedicated graphic design experience, with a mandatory focus on Direct-to-Consumer (DTC) e-commerce.

Required Skills:

• 3–5+ years of graphic design experience, with a strong preference for DTC e-commerce environments.

• Proven track record in DTC eCommerce design, demonstrating an understanding of conversion-driven visuals.

• A robust portfolio showcasing exceptional marketing creative and strong commercial design skills relevant to e-commerce.

• Outstanding design taste characterized by a premium, clean, and modern aesthetic.

• Strategic thinking capabilities, with the ability to identify potential issues early and propose proactive, superior creative solutions.

• Advanced proficiency in Adobe Creative Suite, with essential skills in Photoshop and Illustrator for detailed design work.

• Comfort and demonstrated ability to use AI tools daily (e.g., Higgsfield, Midjourney, ChatGPT, Flux) to enhance creative output and efficiency.

• Ability to produce high-quality design work consistently in a fast-paced, high-volume environment.

• Highly organized, self-motivated, and capable of working independently with minimal supervision.

• Excellent written and spoken English communication skills for effective collaboration and feedback. Preferred Skills:

• Experience designing print materials for marketing campaigns, retail, or brand initiatives.

• Familiarity with additional AI creative tools beyond the essentials.

• Experience with dynamic creative optimization (DCO) platforms.

• Portfolio examples of print design work.

📝 Enhancement Note: The requirement for DTC e-commerce experience is non-negotiable. The emphasis on strategic thinking, proactive problem-solving, and AI tool proficiency indicates a forward-thinking design team that values innovation and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, specifically showcasing work within the DTC eCommerce sector.

• Include detailed case studies or examples of static ads for DTC brands that demonstrate measurable impact on conversion rates and sales.

• Provide examples of print design work, if available, to showcase versatility across different media.

• Clearly articulate your role and contribution in each project, highlighting strategic design thinking and problem-solving. Process Documentation:

• Demonstrate how you approach the creative brief process, including how you analyze requirements and identify potential improvements before execution.

• Showcase your workflow for iterating on designs based on feedback from Creative Strategists and Media Buyers, emphasizing efficiency and collaboration.

• Provide examples of how you integrate AI tools into your design process to enhance efficiency, explore creative options, or refine final outputs.

📝 Enhancement Note: The portfolio is the most critical component of the application. It must explicitly demonstrate success in driving sales through design in a DTC e-commerce context. The ability to articulate design strategy and process, especially concerning AI integration, will be highly valued.

💵 Compensation & Benefits

Salary Range: Plateful requests candidates to provide their expected monthly salary in USD. Based on industry benchmarks for a Senior Graphic Designer with 3-5+ years of experience in a fully remote capacity, especially with a focus on performance marketing and AI tools, a competitive range for this role, considering the CET time zone alignment, would likely fall between $3,000 - $5,000 USD per month. This estimate is derived from analyzing remote design roles in Eastern European markets and comparable DTC e-commerce companies globally, factoring in the specialized skills required.

Benefits:

• Fully remote position, offering flexibility and work-life balance.

• Direct ownership over creative assets that have a tangible impact on company growth and revenue.

• Significant opportunities for professional growth and advancement as the company continues its rapid scaling.

• Opportunity to work with a diverse range of marketing channels including Meta, TikTok, Google, AppLovin, Amazon, Shopify, email, and retail.

• A fast-moving, agile environment with minimal approval layers, allowing for quicker execution and impact.

• Collaboration with a talented, ambitious team dedicated to building a leading brand in its category.

Working Hours: Full-time commitment is required, with a strong emphasis on aligning with the CET time zone. This typically means approximately 40 hours per week, with flexibility expected to accommodate project deadlines and collaborative needs.

📝 Enhancement Note: The salary is negotiable and dependent on candidate expectations and experience. The benefits heavily emphasize autonomy, impact, and growth potential, aligning with the company's scaling trajectory and fast-paced culture. The CET time zone alignment is a critical requirement for seamless collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Plateful operates within the Direct-to-Consumer (DTC) e-commerce sector, specifically focusing on innovative kitchenware and home goods. This industry is characterized by rapid growth, data-driven decision-making, and a strong emphasis on customer acquisition and retention through digital channels.

Company Size: With over 40 employees and scaling towards $70M in annual revenue, Plateful is a mid-stage growth company. This size typically offers a dynamic environment where individuals can have a significant impact, with fewer bureaucratic layers than larger corporations, but with established processes and resources.

Founded: While the founding date isn't explicitly stated, the company's rapid growth trajectory suggests a relatively recent establishment or a period of accelerated expansion. This implies an agile, entrepreneurial spirit within the organization.

Team Structure:

• The design function is likely integrated within a broader marketing or creative team, collaborating closely with Creative Strategists and Media Buyers.

• Reporting lines are expected to be relatively flat, with direct communication channels to key stakeholders in media buying and strategy.

• Cross-functional collaboration is essential, particularly with teams responsible for paid advertising, social media, email marketing, and product launches, ensuring creative aligns with campaign goals. Methodology:

• Data-driven decision-making is a core principle, with a strong focus on conversion rates and ROI for all creative outputs.

• Workflow planning and optimization strategies are crucial for managing a high volume of creative requests in a fast-paced environment.

• Automation and efficiency practices, particularly through the use of AI tools, are actively encouraged to maximize output and speed.

Company Website: https://jobs.workable.com/company/5sLzXWCFjfoqMuxyHZftRX/jobs-at-plateful

📝 Enhancement Note: Plateful is positioned as a high-growth DTC brand that values performance, efficiency, and strategic creativity. The culture is likely fast-paced, results-oriented, and embraces technological innovation like AI to drive business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Graphic Designer," indicating a mid-to-senior level position. It requires not only strong execution skills but also strategic input, the ability to think critically about creative performance, and a proactive approach to problem-solving. The "Senior" title suggests mentorship potential and a significant level of autonomy.

Reporting Structure: The designer will report to a Creative Lead or Head of Marketing, working in close partnership with Creative Strategists and Media Buyers. The structure implies close collaboration and direct feedback loops, with minimal hierarchical distance.

Operations Impact: The role has a direct and significant impact on revenue growth through the creation of high-converting advertising and marketing assets. The success of paid media campaigns and customer engagement strategies is heavily reliant on the quality and effectiveness of the designs produced.

Growth Opportunities:

• Skill Advancement: Deepen expertise in performance marketing creative, AI-driven design workflows, and advanced retouching techniques.

• Specialization: Potentially specialize in specific channels (e.g., paid social, video ad creative direction) as the company expands its marketing efforts.

• Leadership: With demonstrated success and strategic contribution, there's potential to move into a Lead Designer or Art Director role as the creative team grows.

• Cross-functional Exposure: Gain invaluable experience in e-commerce strategy, media buying, and brand development within a rapidly scaling DTC company.

📝 Enhancement Note: This role offers a clear path for growth within a scaling DTC environment, focusing on performance-driven creative. The emphasis on direct impact and autonomy suggests that high performers can quickly advance their careers and responsibilities.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted from the employee's chosen location within Serbia.

Office Location(s): The role is based in Serbia, allowing for remote work from any location within the country, requiring alignment with the CET time zone.

Workspace Context:

• The remote setup necessitates a self-directed work style, emphasizing discipline and effective time management.

• Access to necessary design software and reliable internet connectivity is assumed.

• Collaboration will occur primarily through digital communication tools (e.g., Slack, email, video conferencing), requiring strong virtual communication skills.

• The focus is on output and results, with less emphasis on traditional office-based collaboration.

Work Schedule: Full-time employment aligned with the CET time zone. While specific daily hours might offer some flexibility, core working hours will likely be established to facilitate team collaboration and real-time communication. This ensures that the designer can effectively partner with colleagues in similar time zones for meetings and urgent requests.

📝 Enhancement Note: The fully remote nature of the role requires a high degree of self-discipline and proactive communication. While offering flexibility, the CET time zone alignment is a strict requirement for operational efficiency and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Application Submission: Candidates must submit their portfolio (DTC eCommerce work required), print design examples, static ad examples for DTC brands, availability, time zone, and expected monthly salary in USD.

• Step 2: Design Test: Shortlisted candidates will receive a real creative brief and have 24 hours to produce one finished static advertisement. This assesses creative thinking, execution speed, and ability to work under pressure with product photography, brand assets, and references provided.

• Step 3: Interview(s): Further interviews will likely involve discussions about the candidate's portfolio, their approach to creative problem-solving, understanding of performance marketing, experience with AI tools, and cultural fit with Plateful's fast-paced, results-driven environment.

• Step 4: Final Evaluation: Assessment will focus on creative quality, strategic thinking, communication skills, and alignment with company values and growth objectives.

Portfolio Review Tips:

• DTC Focus: Ensure your portfolio prominently features work for DTC e-commerce brands, highlighting campaigns that drove sales or conversions. Quantify results where possible.

• Showcase Strategy: For each piece, explain the objective, target audience, your strategic approach, and why your design solutions were effective.

• AI Integration: If possible, include examples where AI tools were instrumental in achieving the final creative output, explaining the process.

• Ad Performance: Highlight specific examples of static ads that performed exceptionally well, detailing the context and your creative contribution.

• Visual Cohesion: Ensure your portfolio presentation is clean, modern, and reflects the premium aesthetic Plateful values.

Challenge Preparation:

• Analyze the Brief: Thoroughly understand the product, target audience, and campaign objective provided in the design test brief.

• Think Performance: Focus on creating an ad that is not just visually appealing but also persuasive and likely to drive clicks or conversions.

• Utilize Provided Assets: Make effective use of the product photography, brand assets, and references supplied.

• Time Management: Practice creating a polished ad within a 24-hour timeframe, simulating the pressure of the test.

• Concise Rationale: Be prepared to briefly explain your design choices and how they align with the brief's objectives.

📝 Enhancement Note: The application process is rigorous, with a practical design test serving as a key filter. Candidates must demonstrate not only design skill but also a deep understanding of e-commerce marketing performance and a proficiency with modern creative tools, including AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and Illustrator is essential for image manipulation, vector graphics, and ad creation.

• AI Image Generation Tools: Daily use of tools like Higgsfield, Midjourney, ChatGPT, or Flux is expected for creating product imagery, ad creatives, and brand assets. Proficiency in prompt engineering and AI-assisted design workflows is crucial.

• Prototyping/Wireframing Tools (Potential): While not explicitly mentioned, tools like Figma or Adobe XD might be used for conceptualizing layouts for web or social media content.

Analytics & Reporting:

• Ad Platform Analytics: Familiarity with the analytics dashboards of Meta (Facebook/Instagram), TikTok, Google Ads, and Amazon Advertising to understand creative performance metrics.

• Web Analytics (e.g., Google Analytics): Understanding how design impacts website traffic, bounce rates, and conversion rates.

CRM & Automation:

• E-commerce Platforms (e.g., Shopify): Understanding the design implications within e-commerce platforms.

• Email Marketing Platforms: Experience designing for platforms like Klaviyo or Mailchimp, ensuring visually appealing and effective email campaigns.

📝 Enhancement Note: Proficiency with Adobe Creative Suite and a strong, practical understanding of AI image generation tools are non-negotiable requirements. Familiarity with the analytics of major ad platforms is also critical for understanding creative performance and optimization.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on results, with a focus on how design directly contributes to sales, conversions, and revenue growth.

• Efficiency & Innovation: Embracing new technologies like AI to streamline workflows and improve creative output at a faster pace.

• Strategic Thinking: Valuing designers who think critically about campaign objectives and proactively suggest solutions that improve performance, not just aesthetics.

• Collaboration & Feedback: An open environment where ideas are shared, feedback is given constructively, and designers work closely with strategists and media buyers.

• Ownership & Autonomy: Empowering individuals to take ownership of their work and contribute meaningfully to the company's success with minimal oversight.

Collaboration Style:

• Cross-functional Integration: The design role is deeply embedded within marketing efforts, requiring constant collaboration with media buyers and strategists to ensure creative aligns with campaign goals and performance targets.

• Agile Workflow: Expect a fast-paced environment with rapid iteration cycles, requiring adaptability and quick responses to feedback and changing priorities.

• Direct Communication: Communication is expected to be clear, concise, and often direct, facilitated through digital channels to maintain efficiency.

📝 Enhancement Note: Plateful fosters a culture that combines entrepreneurial drive with a data-centric approach. Designers are expected to be proactive collaborators who understand the business impact of their creative work and are comfortable working in a fast-moving, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: The primary challenge will be adapting to the high-volume, fast-paced nature of DTC e-commerce creative production, requiring efficient workflows and strong time management.

• Conversion Focus: Shifting from purely aesthetic design to a primary focus on conversion metrics and sales impact can be a learning curve for some designers.

• AI Integration Learning Curve: While AI tools are expected, mastering their effective integration and prompt engineering for optimal results requires continuous learning and experimentation.

• Balancing Brand and Performance: Effectively balancing a premium brand aesthetic with the need for high-performing, conversion-focused ad creative.

Learning & Development Opportunities:

• Performance Marketing Expertise: Gain deep insights into what makes creative perform well across various digital advertising platforms.

• AI Tool Mastery: Become an expert in leveraging cutting-edge AI tools for creative production, staying ahead of industry trends.

• Strategic Design Input: Develop stronger strategic thinking skills by working directly with media buyers and strategists on campaign concepts and performance improvement.

• Company Growth: As Plateful scales, there will be opportunities to take on more responsibility, potentially leading design initiatives or mentoring junior designers.

📝 Enhancement Note: This role presents an excellent opportunity for a designer eager to specialize in performance marketing and AI-driven creative within the dynamic DTC e-commerce landscape. The challenges are directly tied to the growth and innovation opportunities offered.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly increased conversion rates. What was your strategy, and how did you measure success?" (Focus on quantifiable results and strategic rationale.)

• "How do you balance maintaining a premium brand aesthetic with the need to create high-converting, direct-response marketing creative?" (Highlight your understanding of both brand consistency and performance metrics.)

• "Walk us through your process for creating a static ad from brief to final delivery, including how you would incorporate AI tools." (Demonstrate your workflow, efficiency, and AI integration skills.)

• "Imagine our latest product launch isn't performing as expected in paid ads. What steps would you take to analyze the creative and propose improvements?" (Showcase your problem-solving skills and data-driven approach.) Company & Culture Questions:

• "What excites you about working for a fast-growing DTC e-commerce brand like Plateful?" (Express enthusiasm for the industry and company's trajectory.)

• "How do you handle constructive criticism or feedback on your designs, especially from media buyers focused on performance?" (Emphasize openness to feedback and a collaborative spirit.)

• "Describe your experience working independently in a remote environment. How do you stay motivated and manage your time effectively?" (Highlight self-discipline, organization, and communication skills.) Portfolio Presentation Strategy:

• Storytelling: For each case study, tell a clear story: the objective, the challenge, your strategic approach, the creative solution, and the measurable results.

• Highlight Key Metrics: Whenever possible, use data and metrics (conversion rates, CTR, ROI) to demonstrate the impact of your designs.

• Showcase AI Usage: If you have examples where AI played a crucial role, explain your process and the benefits it brought.

• Focus on DTC: Ensure your presented work strongly aligns with DTC e-commerce requirements and performance marketing principles.

• Concise and Clear: Be prepared to present your portfolio efficiently, focusing on the most relevant pieces for this role.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a strategic, performance-oriented mindset rather than just artistic talent. Be ready to discuss specific examples that showcase your ability to drive business results through design, especially within a DTC e-commerce context and using AI tools.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Curate your portfolio to specifically highlight your strongest DTC eCommerce design work, focusing on static ads for paid media and any print examples you possess. Quantify results and explain your strategic approach for each piece.

• Resume Optimization: Tailor your resume to emphasize your 3-5+ years of experience in DTC eCommerce design, proficiency with Adobe Creative Suite, and experience with AI creative tools. Use keywords from the job description.

• Prepare for the Design Test: Familiarize yourself with Plateful's brand and products. Practice creating compelling static ads quickly, focusing on conversion drivers and utilizing provided assets effectively.

• Research Plateful: Understand Plateful's brand, products, and market position within the DTC kitchenware industry. Be prepared to discuss why you are a good fit for their fast-paced, results-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.