Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Plateful

Location: Portugal

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-28

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive sales and brand growth through the creation of high-converting visual assets for a fast-growing DTC eCommerce brand.

• Collaborate strategically with Creative Strategists and Media Buyers to conceptualize and execute impactful marketing creative across diverse digital and print channels.

• Leverage cutting-edge AI tools daily to enhance creative output, generate imagery, and optimize design workflows for maximum efficiency.

• Maintain and evolve brand identity systems, ensuring visual consistency and premium aesthetic across all customer touchpoints.

• Contribute directly to revenue generation by designing performance-driven creative for paid advertising, social media, email, and product launches.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on performance marketing creative within the DTC eCommerce space. The expectation is not just aesthetic execution but a deep understanding of how design directly influences conversion rates and revenue. The integration of AI tools is a core component, suggesting a forward-thinking approach to creative production.

📈 Primary Responsibilities

• Design and iterate on high-converting static advertisements for key paid marketing channels including Meta (Facebook/Instagram), TikTok, AppLovin, Google Ads, and Amazon Advertising.

• Utilize AI image generation tools (e.g., Midjourney, ChatGPT, Higgsfield) extensively for creating product imagery, ad creatives, brand assets, mockups, and various marketing visuals to boost efficiency and creative exploration.

• Develop compelling and visually engaging email marketing assets that align with campaign objectives and drive customer engagement.

• Create dynamic social media content, including carousels, infographics, promotional graphics, and other visual elements optimized for engagement on platforms like TikTok and Instagram.

• Contribute to the development and maintenance of Plateful's brand assets, visual identity systems, and style guides to ensure consistent brand representation across all platforms.

• Design effective print materials for marketing campaigns, retail displays, and other brand initiatives, ensuring high-quality execution.

• Perform advanced retouching and enhancement of product photography and lifestyle imagery to meet premium brand standards.

• Actively collaborate with Creative Strategists and Media Buyers to refine creative concepts and strategies before production, ensuring alignment with campaign goals and performance targets.

• Proactively contribute innovative ideas and strategic insights to improve overall creative performance, moving beyond mere visual execution to impact key business metrics.

📝 Enhancement Note: The responsibilities clearly emphasize a performance-driven design approach, directly linking graphic design output to sales conversion and revenue. The explicit mention of specific paid advertising platforms and AI tools indicates a need for specialized, up-to-date skills in a fast-paced digital marketing environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 3-5+ years of professional graphic design experience, with a mandatory focus on Direct-to-Consumer (DTC) eCommerce.

Required Skills:

• Proven experience designing high-converting static advertisements for DTC eCommerce brands.

• Advanced proficiency in Adobe Creative Suite, with expert-level skills in Photoshop and Illustrator for design and image manipulation.

• Demonstrated comfort and proficiency in utilizing AI image generation and related tools (e.g., Midjourney, ChatGPT, Higgsfield, Flux) for creative asset creation and workflow optimization.

• Strong portfolio showcasing exceptional marketing creative, a premium and modern aesthetic, and demonstrable commercial design skills.

• Ability to think strategically, identify potential creative issues early, and proactively propose superior solutions.

• Excellent written and spoken English communication skills, essential for collaboration and feedback.

• Highly organized, self-motivated, and capable of working independently with minimal supervision in a remote setting.

• Ability to produce high-quality work consistently within a fast-paced, high-volume environment. Preferred Skills:

• Experience designing print materials for marketing campaigns or retail environments.

• Familiarity with motion graphics or basic video editing for social media assets.

• Understanding of A/B testing principles as they apply to visual creative.

• Experience with project management tools for tracking design workflows.

📝 Enhancement Note: The emphasis on "DTC eCommerce experience is required" and the specific mention of AI tools are critical differentiators. Candidates must be able to prove their ability to create designs that not only look good but demonstrably drive sales. The requirement for a "premium, clean, modern aesthetic" points to the brand's visual direction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing your best work with a strong emphasis on DTC eCommerce design.

• Include specific examples of static ad creatives designed for paid marketing channels (Meta, TikTok, Google, Amazon, etc.) that highlight conversion-driven design principles.

• Demonstrate your ability to create visually appealing and effective email marketing assets and social media content.

• Showcase your understanding of brand identity systems and how you've applied them consistently across different marketing touchpoints.

• Provide examples of your work with product photography, including retouching and enhancement, demonstrating a keen eye for detail and quality. Process Documentation:

• Be prepared to discuss your design process from brief to final asset delivery, emphasizing how you incorporate feedback and collaborate with stakeholders.

• Detail your experience using AI tools within your workflow, explaining how they contribute to efficiency, creativity, and the final output.

• Clearly articulate how you approach problem-solving and strategic thinking when presented with design briefs, especially when challenging or improving upon initial concepts.

• Be ready to explain how you measure or perceive the success of your designs in terms of performance and conversion.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates should curate it to specifically address the requirements of DTC performance marketing, AI tool usage, and a premium aesthetic. The "design test" mentioned later in the application process will further assess practical application of these requirements.

💵 Compensation & Benefits

Salary Range:

The company states "Competitive monthly compensation (discussed during the interview process)". Based on industry standards for a Senior Graphic Designer with 3-5+ years of DTC eCommerce experience, working fully remote in Portugal and aligned with CET time zone, a competitive monthly salary could range from €2,500 to €4,000 gross per month. This estimate considers the demand for specialized skills in performance marketing creative and AI integration within a rapidly scaling company. The USD expectation mentioned in the application instructions suggests an international compensation benchmark might also be considered.

Benefits:

• Fully remote position, offering flexibility and work-life balance.

• Direct ownership over creative work that has a tangible impact on company growth and revenue, providing a sense of purpose and accomplishment.

• Significant opportunities for professional growth and advancement as the company continues its rapid scaling trajectory.

• Opportunity to work with a talented, ambitious team focused on building a leading brand in its category.

• Exposure to a wide range of marketing channels and platforms, including Meta, TikTok, Google, AppLovin, Amazon, Shopify, and email. Working Hours:

• Full-time commitment, aligned with the CET time zone. This typically translates to approximately 40 hours per week, with flexibility expected to meet project deadlines and collaborative needs within the specified time zone.

📝 Enhancement Note: The salary estimation is based on typical market rates for this role in Portugal, considering the specialized skills in DTC and AI. The "USD expected monthly salary" instruction suggests candidates should be prepared to state their expectations in USD, which will be converted to a local equivalent. The benefits highlight growth and impact, crucial for ambitious designers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) eCommerce, specializing in kitchenware and innovative home products.

Company Size: 40+ employees, indicating a growing, agile team structure.

Founded: (Information not provided in the raw data, but implied to be relatively recent given the "fast-growing" and "scaling towards $70M" description.)

Team Structure:

• The design function appears to be integrated within a broader creative and media team, working closely with Creative Strategists and Media Buyers.

• This suggests a collaborative, cross-functional approach where design is not siloed but directly supports marketing and sales objectives.

• Reporting likely flows through a Creative Lead or Marketing Director, with direct interaction with media buying teams. Methodology:

• Data-driven decision-making, with a strong focus on performance metrics and conversion rates.

• Agile and fast-paced, characterized by minimal approval layers and rapid iteration cycles.

• Emphasis on critical thinking and proactive problem-solving, encouraging team members to challenge briefs and propose better solutions.

• Continuous improvement mindset, valuing feedback and adaptation.

• Integration of AI tools into daily workflows for enhanced efficiency and creative output.

Company Website: https://jobs.workable.com/company/5sLzXWCFjfoqMuxyHZftRX/jobs-at-plateful

📝 Enhancement Note: Plateful is positioned as a dynamic, growth-oriented DTC brand. The culture values performance, innovation (especially with AI), and proactive contribution over passive execution. This is a key aspect for candidates to understand and align with.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior Graphic Designer," indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires 3-5+ years of experience and the ability to think strategically, not just execute.

Reporting Structure: The Senior Graphic Designer will work closely with Creative Strategists and Media Buyers, suggesting a collaborative, project-based reporting structure rather than a rigid hierarchy for daily tasks. They would likely report to a Creative Director or Head of Marketing.

Operations Impact: The role has a direct and significant impact on company revenue. By designing "high-converting" creative for paid advertising, social media, and email, the designer directly influences customer acquisition, engagement, and sales. The company explicitly states, "great design isn't just about making things look good—it drives sales."

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing creative for DTC, advanced AI tool utilization, and specific platform creative strategies.

• Creative Leadership: As the company scales, opportunities may arise to lead specific creative projects, mentor junior designers, or contribute more significantly to overall brand strategy.

• Cross-Functional Expertise: Gain deeper insights into media buying, campaign management, and e-commerce strategy through close collaboration.

• Brand Development: Contribute to the evolution and refinement of Plateful's visual identity as the brand expands its product lines and market reach.

📝 Enhancement Note: This role offers substantial impact and growth potential within a scaling DTC company. The emphasis is on measurable results, making it ideal for designers who want to see the direct impact of their work on business outcomes and are eager to evolve with new technologies like AI.

🌐 Work Environment

Office Type: Fully Remote. This means the workspace is entirely virtual, with no physical office requirement beyond a stable internet connection and a suitable home office setup.

Office Location(s): The role requires candidates to be based in Portugal and commit to working hours aligned with the CET time zone. This ensures effective collaboration with the core team.

Workspace Context:

• The remote nature necessitates strong self-discipline, time management, and communication skills to maintain productivity and collaboration.

• Access to necessary design software (Adobe Creative Suite) and AI tools is expected, likely managed through individual subscriptions or provided by the company.

• Collaboration will primarily occur through digital tools like Slack, email, project management software, and video conferencing.

• The environment is described as "fast-moving" with "minimal approval layers," suggesting a dynamic and responsive workspace where ideas can be implemented quickly.

Work Schedule: Full-time, aligned with CET time zone. This means being available for meetings, collaborations, and work during core European business hours. While remote, adherence to a set schedule is crucial for team synchronization.

📝 Enhancement Note: The fully remote aspect is a key perk, but it comes with the expectation of high autonomy and effective digital communication. The CET time zone alignment is a critical requirement for seamless integration with the team.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Application Submission: Submit your portfolio (DTC eCommerce focus required), print design examples (preferred), static ad examples, availability, time zone, and expected monthly salary (USD).

• Step 2: Design Test: Shortlisted candidates will receive a real creative brief and have 24 hours to produce one finished static advertisement. This evaluates creative thinking and execution.

• Subsequent Stages (Implied): Likely include interviews with hiring managers and potentially other team members to assess cultural fit, strategic thinking, and communication skills.

Portfolio Review Tips:

• Curate for DTC Performance: Highlight projects with clear objectives, target audiences, and demonstrable results (even if anecdotal, like "designed to increase click-through rates").

• Showcase AI Integration: If possible, include examples where AI tools were used to enhance creative output, and be ready to explain your process.

• Demonstrate Premium Aesthetic: Ensure your portfolio reflects a clean, modern, and high-quality visual style that aligns with Plateful's brand.

• Clarity on Static Ads: Provide specific examples of static ads for platforms like Meta and TikTok, detailing the problem they solved or the goal they aimed to achieve.

• Print Design (If Applicable): If you have print examples, ensure they also reflect a professional and modern design sensibility.

Challenge Preparation:

• Design Test Strategy: Thoroughly analyze the provided brief. Understand the product, target audience, and campaign objective. Focus on creating a single, impactful ad that clearly communicates the value proposition and has a strong call to action. Prioritize clarity and conversion over overly complex design.

• Time Management: Allocate your 24 hours wisely, balancing concept development, initial design, AI integration, refinement, and final output.

• Communication: Be prepared to articulate your design choices and thought process, as this is a key part of the evaluation.

📝 Enhancement Note: The application process is rigorous, with a strong emphasis on practical application through the design test. Candidates must be prepared to demonstrate their ability to produce high-quality, performance-driven creative under time constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, specifically Photoshop and Illustrator. These are the core tools for graphic design, image manipulation, and vector creation.

• AI Image Generation Tools: Daily usage expected. Proficiency with platforms like Midjourney, ChatGPT (for ideation/copy), Higgsfield, or similar AI design tools is crucial for enhancing creative output and efficiency.

Analytics & Reporting:

• Understanding of key metrics for paid advertising (CTR, CPC, CPA, Conversion Rate) and social media engagement is essential for designing performance-driven creative.

• Familiarity with how creative performance is tracked within platforms like Meta Ads Manager, Google Ads, TikTok Ads Manager, and Amazon Advertising. CRM & Automation:

• While not directly using CRM for design, understanding how design assets are deployed through email marketing platforms (e.g., Klaviyo, Mailchimp) and e-commerce platforms (e.g., Shopify) is beneficial.

• Familiarity with the workflow of media buying platforms where creatives are uploaded and managed.

📝 Enhancement Note: The explicit mention of AI tools signifies a modern and evolving technology stack. Candidates should be prepared to discuss their experience and proficiency with these tools, as they are integral to the role's efficiency and output.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is that design must drive sales and conversions. Visual appeal is secondary to effectiveness.

• Strategic Thinking: Encourages employees to think critically, challenge briefs, and proactively suggest improvements rather than blindly executing instructions.

• Agility & Speed: Operates in a fast-paced environment with minimal approval layers, valuing quick iteration and execution.

• Continuous Improvement: Openness to feedback, learning, and adapting to new tools and methodologies, including AI.

• Ownership & Impact: Team members are encouraged to take ownership of their work and see its direct impact on company growth.

Collaboration Style:

• Highly collaborative, particularly between design, creative strategy, and media buying functions.

• Open communication is expected, with team members encouraged to speak up and provide constructive feedback.

• The remote nature necessitates proactive digital communication and engagement.

• Emphasis on shared goals, with the collective aim of driving company growth through effective creative and marketing efforts.

📝 Enhancement Note: Candidates should emphasize their proactive, results-oriented approach and their comfort with rapid iteration and direct feedback. Aligning with the "design that drives sales" ethos is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Producing high-converting creative rapidly in a fast-paced DTC environment while maintaining a premium aesthetic.

• AI Integration Mastery: Continuously learning and effectively integrating new AI design tools into workflows to maximize efficiency and output.

• Performance Pressure: The direct link between design output and company revenue means consistent performance and measurable impact are critical.

• Remote Collaboration: Maintaining strong communication, creative synergy, and team cohesion in a fully remote setting.

Learning & Development Opportunities:

• AI Tool Expertise: Become a specialist in leveraging advanced AI for creative production, staying ahead of industry trends.

• DTC Performance Marketing: Gain deep insights into what makes creative convert across various digital channels, becoming an expert in performance-driven design.

• Brand Building: Contribute to the growth of a rapidly scaling DTC brand, potentially influencing its visual direction over time.

• Cross-Functional Understanding: Develop a comprehensive understanding of the entire marketing funnel, from creative conception to media buying and e-commerce conversion.

📝 Enhancement Note: The role presents opportunities to grow in highly relevant and in-demand areas of digital design, particularly around AI and performance marketing. Candidates who are adaptable and eager to learn will thrive.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly increased conversion rates. What was your process, and what were the key elements?" (Prepare a specific case study.)

• "How do you approach a brief that you believe could be improved? Provide an example of when you've challenged a brief and what the outcome was." (Demonstrate critical thinking and proactive problem-solving.)

• "Walk us through your process for using AI tools in your design workflow. What are the benefits and limitations you've encountered?" (Showcase practical AI application and thoughtful consideration.) Company & Culture Questions:

• "Why are you interested in working for a DTC eCommerce brand like Plateful, specifically in a performance-focused design role?" (Align your response with their growth and sales objectives.)

• "How do you handle receiving constructive feedback on your creative work, especially in a fast-paced environment?" (Emphasize openness to feedback and continuous improvement.)

• "What does 'premium aesthetic' mean to you, and how do you ensure it's reflected in your work, even when designing for performance?" (Connect aesthetic quality with conversion goals.) Portfolio Presentation Strategy:

• Highlight DTC Success: For each piece, briefly explain the objective, target audience, your role, and any measurable impact or intended outcome.

• Showcase AI Usage: If you have examples where AI was instrumental, be ready to explain your prompt engineering, iterative process, and how AI enhanced the final output.

• Focus on Static Ads: Dedicate a significant portion of your presentation to your strongest static ad creative, explaining the design choices and why they are effective for conversion.

• Conciseness is Key: Be prepared to present your portfolio efficiently, focusing on the most relevant pieces for this role.

📝 Enhancement Note: Preparation should focus on articulating the link between design and business results, demonstrating strategic thinking, and showcasing proficiency with modern tools like AI. Be ready to defend your design choices with data-driven reasoning or performance objectives.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest DTC eCommerce design work, especially static ads for paid media. Ensure it highlights your premium aesthetic and AI tool usage.

• Resume Optimization: Tailor your resume to emphasize your 3-5+ years of DTC eCommerce experience, proficiency in Adobe Creative Suite and AI tools, and your ability to design for conversion. Use keywords from the job description.

• Prepare for the Design Test: Understand that you will receive a real creative brief and have 24 hours to produce a static advertisement. Practice designing under time pressure and focus on clear communication and conversion-driving elements.

• Research Plateful: Familiarize yourself with Plateful's products, brand, and marketing efforts. Understand their DTC model and their focus on growth and performance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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