Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-28

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creative development and execution of high-impact visual assets for digital marketing campaigns, with a strong emphasis on social media and performance advertising.

• Drive the visual strategy for landing pages, ensuring alignment with brand identity and conversion optimization goals, leveraging AI-assisted tools.

• Collaborate closely with the marketing team to translate brand messaging and campaign objectives into compelling visual narratives across multiple platforms.

• Continuously analyze and iterate on creative performance, using data-driven insights to optimize designs for maximum engagement and conversion rates.

• Contribute to the overall brand aesthetic and user experience by creating visually engaging reports, infographics, and presentation designs.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean into performance marketing creative operations and the application of design within a Go-To-Market (GTM) strategy. The role requires not just aesthetic skills but a strategic understanding of how design drives business outcomes, particularly in a SaaS, AI-first environment. The "m/f/d" designation is a German legal requirement indicating "male/female/diverse" and should be noted for roles based in Germany.

📈 Primary Responsibilities

• Develop compelling and effective static and motion creatives for social media advertising campaigns across platforms like Meta (Facebook, Instagram), LinkedIn, and others.

• Design and implement visual concepts and assets for landing pages, utilizing Onepage's AI-assisted page builder software to ensure seamless execution and optimization.

• Collaborate with the marketing team to maintain brand consistency (C.I.) and enhance the effectiveness of advertising campaigns through impactful design.

• Analyze performance data from social ads and landing pages to identify trends, generate insights, and iteratively optimize creative assets for improved engagement and conversion rates.

• Create visually informative reports, engaging infographics, and professional presentation designs to support marketing initiatives and internal communications.

• Design creatives for Google Display Ads, including image extensions, to expand campaign reach and impact.

• Actively explore and integrate AI assistants into the design workflow for concept generation and visual drafting, contributing to the company's AI-first approach.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical optimization, crucial for a performance-driven marketing design role. The emphasis on using the company's own AI-assisted builder indicates a need for adaptability and a willingness to work with proprietary tools.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior level role. Equivalent practical experience will also be considered.

Experience: A minimum of 3-5 years of professional graphic design experience, with a significant focus on digital marketing, social media advertising, and performance-driven creative development.

Required Skills:

• Proven experience in graphic design with a strong portfolio showcasing social media advertising creatives (static and motion).

• In-depth proficiency with industry-standard design tools: Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in creating and optimizing creatives for Meta (Facebook, Instagram) and LinkedIn advertising platforms.

• Demonstrated ability to develop creative concepts that align with marketing objectives and target audience needs.

• Familiarity with AI assistants for concept generation and visual drafting, with a proactive attitude towards adopting AI in design workflows.

• Strong understanding of visual principles, typography, color theory, and layout design.

• Excellent communication and collaboration skills, essential for effective teamwork in a remote setting.

• Structured work approach with the ability to manage multiple projects and deadlines efficiently. Preferred Skills:

• Experience designing for Google Display Ads, including image extensions.

• Familiarity with creating animated graphics or short video assets for social media.

• Experience working with AI-assisted page builder software, ideally Onepage's own platform.

• Basic understanding of landing page optimization principles and A/B testing concepts as they relate to creative performance.

• Experience in creating reports, infographics, and presentation designs.

• Understanding of SaaS product marketing and B2B marketing aesthetics.

📝 Enhancement Note: The "AI Proficiency" requirement is a key differentiator, suggesting the company values candidates who are forward-thinking and adaptable to emerging technologies in the design space. The experience level aligns with a "Senior" title, implying a need for independent work and potential mentorship.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record in developing high-converting visual creatives for digital marketing campaigns, particularly social media ads.

• Case studies that clearly articulate the design process, challenges faced, and quantifiable results achieved (e.g., increased click-through rates, conversion improvements, engagement metrics).

• Showcase of static and motion ad examples for platforms like Meta and LinkedIn.

• Examples of landing page designs that highlight user-centricity and visual appeal.

• Include examples of reports, infographics, or presentation designs if applicable.

• Demonstrate proficiency in Figma and Adobe Creative Suite through project examples. Process Documentation:

• Candidates are expected to articulate their design process, including concept development, asset creation, iteration based on feedback, and performance analysis.

• Ability to explain how they would integrate AI tools into their workflow for efficiency and innovation.

• Understanding of how to collaborate with marketing teams to ensure brand consistency and campaign alignment throughout the design lifecycle.

📝 Enhancement Note: For a Senior Marketing Designer role, the portfolio is paramount. It should not only showcase aesthetic quality but also strategic thinking and a demonstrable impact on marketing KPIs. The emphasis on AI integration means candidates should be prepared to discuss how they leverage technology to enhance their design output.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-5 years), location (Frankfurt, Germany), and the remote-first nature of the role, a competitive salary range for a Senior Marketing Designer in Germany would typically fall between €45,000 - €65,000 annually. This estimate is based on aggregated salary data from platforms like Glassdoor, LinkedIn Salary, and industry benchmarks for similar roles in major German tech hubs, adjusted for cost of living and the specific demands of a performance-oriented design role in a SaaS company.

Benefits:

• Long-term Perspective: Opportunity to be part of a modern, innovative, and growing AI-first SaaS company.

• Remote-First Work Environment: 100% remote work offering maximum flexibility and work-life balance.

• Flat Hierarchies: Direct communication and short decision-making paths, fostering an agile work culture.

• Health Support: Supplemental health insurance and a subsidy for the Wellhub health program.

• Sustainable Benefits: Attractive employee discounts across various categories through FutureBens.

• Professional Development: Opportunities for continuous learning and skill expansion.

• Creative Contribution: Actively contribute ideas and help shape processes within a collaborative environment.

Working Hours: The standard working hours are 40 hours per week. The remote-first policy allows for flexibility in daily scheduling, provided that collaboration needs and project deadlines are met. Candidates should be prepared for potential adjustments to accommodate cross-timezone collaboration if required.

📝 Enhancement Note: The salary range is an estimation. The company's specific compensation structure may vary. The benefits listed are directly from the job description and highlight a strong focus on employee well-being and flexibility, which are attractive perks for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), AI Technology, Web Development Platforms. Onepage GmbH operates in the rapidly evolving AI-first SaaS market, focusing on empowering entrepreneurs with easy-to-use website and landing page creation tools. This industry context implies a fast-paced, innovative, and customer-centric environment.

Company Size: The company size is not explicitly stated but is implied to be a growing tech startup or scale-up, given its focus on AI 2.0 and a remote-first model. This suggests a dynamic environment with opportunities for significant impact and involvement in shaping processes.

Founded: The founding date is not provided, but the description of Onepage AI 2.0 and the creation of over 500,000 pages suggest a company with established technology and a growing user base.

Team Structure:

• The marketing team likely comprises specialists in content, performance marketing, and potentially product marketing, with the Senior Marketing Designer integrated as a key creative resource.

• Reporting is likely to a Marketing Manager or Head of Marketing, with close collaboration with performance marketing specialists and potentially product managers.

• Cross-functional collaboration is expected with marketing, product, and potentially engineering teams to ensure visual consistency and effective campaign execution. Methodology:

• Data-Driven Design: Utilizing performance data from ads and landing pages to inform creative decisions and optimize outcomes.

• Agile Development: Embracing agile principles for rapid iteration of creatives and campaign adjustments.

• AI Integration: Proactively incorporating AI tools into the design workflow to enhance efficiency and explore innovative visual concepts.

• User-Centricity: Focusing on understanding user needs and translating them into engaging and functional designs.

Company Website: https://onepage.io/

📝 Enhancement Note: The company's AI-first approach is a critical aspect of its culture and operations. Candidates should be prepared to discuss their experience or willingness to work with AI tools in a creative context. The "remote-first" culture implies a need for strong self-discipline and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Marketing Designer," indicating a mid-to-senior level of professional development. It requires independent execution of tasks, strategic input into creative direction, and the ability to mentor or guide junior team members if the team expands. The role is crucial for the Go-To-Market (GTM) strategy, directly impacting conversion rates and brand perception through visual execution.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager or Head of Marketing. They will collaborate closely with performance marketers, campaign managers, and potentially product stakeholders to ensure creative alignment with business objectives.

Operations Impact: The role has a direct and measurable impact on Onepage GmbH's revenue and business growth by creating high-converting marketing assets. Effective creatives can significantly influence customer acquisition costs (CAC), lead generation, and overall campaign ROI. The ability to optimize creatives based on data is critical for this impact.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-driven design, or specific platform advertising (e.g., Meta, Google).

• Leadership: Potential to lead creative projects, mentor junior designers, or evolve into a Creative Lead role as the company scales.

• Skill Expansion: Develop advanced skills in motion graphics, video editing, or UI/UX principles related to landing page optimization.

• Strategic Input: Contribute to broader marketing strategy discussions, influencing creative direction and campaign planning.

• AI Innovation: Become a key player in exploring and implementing cutting-edge AI design tools and workflows within the company.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking beyond just execution. Candidates should highlight instances where their design work directly influenced business outcomes and demonstrate a proactive approach to skill development, especially concerning AI technologies.

🌐 Work Environment

Office Type: The company operates on a "Remote-First" model, meaning there is no central physical office required for this role. This offers maximum flexibility in choosing a personal workspace.

Office Location(s): While the company is based in Frankfurt, Germany, the role is 100% remote. This implies that candidates can be located anywhere within Germany, or potentially within specific European time zones that facilitate collaboration with the Frankfurt-based team.

Workspace Context:

• Autonomy & Flexibility: The remote-first environment requires self-discipline, strong time management, and proactive communication.

• Digital Collaboration Tools: Expect to utilize various digital tools for communication (e.g., Slack, Teams), project management (e.g., Jira, Asana), and design collaboration (e.g., Figma, cloud storage).

• Team Interaction: While remote, the role emphasizes collaboration. Regular virtual meetings, design reviews, and team check-ins will be part of the workflow.

Work Schedule: The standard work schedule is 40 hours per week. The flexibility inherent in a remote-first setup allows for potential adjustments to daily working hours, provided that core working hours for team collaboration and project deadlines are respected. Time zone alignment with the core team in Germany (CET/CEST) is likely beneficial.

📝 Enhancement Note: Candidates should be comfortable and proficient working in a fully remote setting. Highlighting experience with remote collaboration tools and practices is essential. The "remote-first" aspect is a significant perk, but it also demands a high degree of self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Technical Interview: A dedicated session to walk through your portfolio, discuss specific projects, and delve into your design process, tool proficiency (Figma, Adobe Suite), and experience with performance marketing creatives. Expect questions about how you approach AI in design.

• Skills Assessment/Challenge: A practical exercise or case study may be assigned to evaluate your ability to create specific marketing assets or solve a design problem relevant to Onepage's business. This might involve generating concepts for a new ad campaign or optimizing an existing landing page design.

• Team/Cultural Fit Interview: A conversation with marketing team members or leadership to assess collaboration style, communication skills, and alignment with Onepage's remote-first and AI-driven culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in social media advertising, landing page design, and performance-driven creative. Prioritize quantifiable results.

• Highlight AI Integration: Be prepared to discuss how you've used or would use AI tools in your design process, showcasing innovative approaches.

• Tell a Story: For each project, explain the brief, your creative process, the rationale behind your design choices, and the measurable impact on campaign objectives.

• Showcase Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates mastery of Figma and Adobe Creative Suite.

• Tailor to Onepage: If possible, include or reference work that reflects an understanding of SaaS products or the specific needs of entrepreneurs.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any assigned design challenge. Clarify objectives, target audience, and desired outcomes.

• Focus on Process: Demonstrate a clear, logical design process, even if the output is a single asset.

• Quantify Impact: If the challenge involves optimization, think about how you would measure success and what metrics are important.

• AI Considerations: Be ready to incorporate AI tools into your approach if applicable to the challenge, showcasing your adaptability.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to defend their design choices and demonstrate a clear understanding of how design contributes to marketing and business objectives, especially within an AI-augmented workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (essential), Adobe Creative Suite (Photoshop, Illustrator, InDesign - essential).

• AI Design Tools: Experience or willingness to work with AI assistants for concept drafting and visual generation.

• Prototyping Tools: Figma's prototyping capabilities are likely utilized.

Analytics & Reporting:

• Ad Platform Analytics: Familiarity with Meta Ads Manager, LinkedIn Ads, and Google Ads reporting interfaces to analyze creative performance.

• Web Analytics: Basic understanding of tools like Google Analytics to review landing page performance data.

• Reporting/Dashboarding Tools: Experience creating reports and infographics, potentially using tools like Canva, Adobe Illustrator, or even Figma.

CRM & Automation:

• Marketing Automation Platforms: While not a direct responsibility, awareness of how creatives integrate with platforms like HubSpot, Marketo, or similar is beneficial.

• Onepage's Own Platform: Proficiency or quick learning ability with Onepage's AI-assisted page builder software is a key requirement for landing page asset creation.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on AI tools and the company's proprietary page builder highlights the need for adaptability and a willingness to learn new technologies quickly.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A core value is embracing and leveraging AI to drive innovation in product development and marketing.

• User Empathy: Understanding and designing for the needs of entrepreneurs is central to the company's mission.

• Efficiency & Productivity: Streamlining processes and maximizing output through smart tools and workflows.

• Collaboration & Transparency: Working effectively in a remote team with open communication and shared decision-making.

• Growth Mindset: A commitment to continuous learning and personal/professional development.

Collaboration Style:

• Remote-First & Asynchronous: Expect a culture that supports flexibility in working hours while ensuring clear communication and project management for remote collaboration.

• Cross-Functional: Close collaboration with marketing, product, and potentially sales teams to ensure cohesive GTM strategies.

• Feedback-Oriented: An environment that encourages constructive feedback to improve designs and processes.

• Idea-Driven: Valuing contributions from all team members, regardless of hierarchy, to foster innovation.

📝 Enhancement Note: Candidates should demonstrate an understanding of and alignment with these values, particularly the AI-first mindset and the remote-first collaborative approach. Highlighting instances where they've fostered innovation or collaborated effectively in remote settings will be advantageous.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of new AI design tools and techniques and integrating them effectively into existing workflows.

• Balancing Creativity with Performance: Consistently creating visually appealing designs that also drive measurable marketing results.

• Remote Collaboration Efficacy: Maintaining strong communication and creative synergy within a fully remote team environment.

• Brand Consistency Across Channels: Ensuring a unified brand message and aesthetic across diverse digital platforms and campaigns.

• Adapting to Proprietary Tools: Quickly mastering Onepage's AI-assisted page builder and other internal systems.

Learning & Development Opportunities:

• AI Design Workshops/Courses: Opportunities to expand knowledge and skills in AI-powered creative tools.

• Performance Marketing Training: Deepening understanding of digital advertising metrics and optimization strategies.

• Advanced Design Techniques: Access to resources for learning advanced motion graphics, animation, or UI/UX design principles.

• Cross-Functional Exposure: Gaining insights into product development, marketing strategy, and business operations.

• Mentorship: Potential for guidance from senior marketing leaders or peers within the company.

📝 Enhancement Note: The challenges presented are typical for a dynamic tech company in the AI space. Highlighting how a candidate has overcome similar challenges in the past, or their proactive approach to learning and adaptation, will strengthen their application.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media ads for a new feature launch, considering both aesthetic appeal and conversion optimization for a SaaS product like Onepage?"

• "Describe your process for creating a high-converting landing page. How would you integrate AI tools and user empathy into this process?"

• "Given a specific marketing objective (e.g., increasing trial sign-ups), how would you use design to contribute to achieving it? What metrics would you track?" Company & Culture Questions:

• "What interests you most about Onepage's AI-first approach and our mission to simplify website creation?"

• "How do you maintain effective communication and collaboration within a remote team environment?"

• "Describe a time you had to adapt to a new technology or design tool. How did you approach it, and what was the outcome?" Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your design philosophy and expertise, then dive into 2-3 key projects that best represent your skills for this role.

• Quantify Everything: For each project, clearly state the objective, your role, the challenge, your solution, and the measurable results (e.g., X% increase in CTR, Y% improvement in conversion rate).

• Showcase AI Integration: For relevant projects, explain how AI tools were used to enhance your workflow or creative output.

• Demonstrate Tool Proficiency: Be ready to speak technically about your use of Figma and Adobe Suite.

• Answer "Why": Be prepared to articulate the strategic reasoning behind your design choices at every step.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, technical proficiency, and a proactive, adaptable mindset, especially concerning AI technologies and remote work.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application directly through the provided job link on the Onepage Jobs portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in social media advertising, landing page design, and performance-driven creatives. Include specific case studies demonstrating quantifiable results and, if possible, examples of AI tool integration.

• Resume Optimization: Ensure your resume clearly outlines your 3-5+ years of relevant experience, proficiency in Figma and Adobe Creative Suite, and any experience with AI design tools or performance marketing. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, your approach to remote collaboration, and your understanding of Onepage's AI-first mission. Be ready to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with Onepage's website, products, and marketing efforts to understand their brand aesthetic and target audience. Consider how your skills can best contribute to their "AI-first" strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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