Senior UI/UX Designer - Product Designer

📍 Job Overview

Job Title: Senior UI/UX Designer - Product Designer

Company: TotalSoft

Location: Bucharest, Romania

Job Type: FULL_TIME

Category: Product Design / UI/UX

Date Posted: 2026-06-18

Experience Level: Mid-Level to Senior (3+ years)

Remote Status: On-site

🚀 Role Summary

• This role is integral to the development of innovative digital solutions, working within cross-functional teams that include Product Managers, Business Analysts, Designers, and Engineers.

• The Senior UI/UX Designer will be responsible for translating complex concepts into intuitive and effective user experiences across various digital platforms.

• A key focus will be on user-centered design principles, rapid iteration, and user testing to ensure product-market fit and client satisfaction.

• The position requires a proactive individual passionate about design, problem-solving, and contributing to cutting-edge software development in an international, growing environment.

📝 Enhancement Note: While the title is "Senior UI/UX Designer - Product Designer," the description emphasizes "Product Design" experience and the role's integration into product development teams. This suggests a strong focus on the end-to-end product lifecycle from a design perspective, rather than purely UI aesthetics. The target candidate should demonstrate strategic thinking about user problems and business objectives within the product.

📈 Primary Responsibilities

• Translate abstract concepts into comprehensive user flows, wireframes, mockups, and interactive prototypes that define intuitive user experiences.

• Collaborate closely with Product Managers and stakeholders to understand product vision, detailed requirements, and user needs, ensuring alignment with business goals.

• Conduct user research, including user tests and surveys, to gather critical customer feedback for both new and existing products, driving data-informed design decisions.

• Design and deliver wireframes, user stories, and user journeys optimized for a diverse range of devices and interfaces, with a strong emphasis on mobile-first and responsive design principles.

• Proactively identify design challenges and propose elegant, effective solutions, demonstrating analytical thinking and strong problem-solving skills.

• Iterate rapidly on designs and solutions based on user feedback, stakeholder input, and performance data to achieve optimal user experiences.

• Clearly and effectively communicate design processes, ideas, and solutions to internal teams and external clients, fostering collaboration and understanding.

• Stay abreast of the latest trends and technologies in UX/UI design, product design, and related fields, incorporating them into design strategies and best practices.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and strategic product thinking. The emphasis on user research, iteration, and collaboration with product managers and business analysts indicates a role that requires strong analytical skills and the ability to influence product direction based on user insights, aligning with modern product design methodologies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for such roles. Equivalent practical experience will also be strongly considered.

Experience: 3+ years of dedicated UX design experience, with a preference for candidates who have designed complex solutions for comprehensive digital environments.

Required Skills:

• Expertise in standard UX design software such as Sketch, Figma, InVision, Zeplin, Balsamiq, Marvel, or similar tools.

• Proven ability to translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.

• Extensive experience in applying UX design best practices to create user-centered solutions.

• Deep understanding of mobile-first and responsive design principles.

• Strong ability to iterate designs and solutions efficiently and intelligently based on feedback.

• Excellent verbal and written communication skills, with the ability to clearly articulate design processes, ideas, and solutions to diverse audiences.

• Strong problem-solving, analytical thinking, and troubleshooting skills.

• A clear understanding of the importance of user-centered design and design thinking methodologies.

• Ability to work effectively in a team setting, synthesizing abstract ideas into concrete design implications.

• Passion for resolving user pain points through exceptional design.

• Openness to receiving feedback and constructive criticism.

• Keen interest in industry trends and emerging technologies in UX/UI and product design. Preferred Skills:

• Basic knowledge of HTML5, CSS3, and JavaScript.

• Experience designing for complete digital environments, including complex enterprise solutions.

• Experience conducting user tests and surveys to gather customer feedback.

• Good understanding of business models and process flows relevant to enterprise software.

• Understanding of Agile/Scrum development methodologies.

📝 Enhancement Note: The requirement for specific UX software expertise is crucial. Candidates should be prepared to demonstrate proficiency with at least one or two of the listed tools. The "basic HTML/CSS/JavaScript" is a significant plus, indicating a preference for designers who understand the technical constraints and possibilities of web development, a common trait in effective product designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end product design projects, demonstrating your ability to move from research and ideation to final design and iteration.

• Case studies that clearly articulate the problem, your design process, the solutions you proposed, and the impact of your designs (quantified where possible).

• Examples of user flows, wireframes, interactive prototypes, and high-fidelity mockups.

• Evidence of user research methodologies employed and how insights were translated into design decisions.

• Demonstration of experience with mobile-first and responsive design principles. Process Documentation:

• Candidates are expected to clearly document their design process within their portfolio case studies, highlighting:

  • The initial problem definition and user research findings.

  • The ideation and concept development phases.

  • Wireframing and prototyping stages, including iteration based on feedback.

  • User testing methodologies and outcomes.

  • Final design specifications and rationale.

  • Any collaboration with engineers and product managers.

📝 Enhancement Note: For a Senior UI/UX Designer role, the portfolio is paramount. It should not just display visual assets but tell a story about the candidate's problem-solving capabilities, strategic thinking, and ability to drive product success through design. Emphasis should be placed on demonstrating impact and user-centricity.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 3+ years of experience, and location in Bucharest, Romania, a competitive salary range for a Senior UI/UX Designer would typically fall between 10,000 RON to 18,000 RON net per month. This can vary based on the candidate's specific experience, portfolio strength, and negotiation skills.

Benefits:

• Private medical care.

• Sports passes (e.g., for gyms or sports facilities).

• Bookster subscription (a service providing access to a library of books).

• Training and on-going development opportunities, supporting continuous learning and skill enhancement.

• Career development pathways focused on technical and personal growth.

• An attractive salary compensation package.

• Opportunity to work on innovative projects with cutting-edge technologies.

• A professional and friendly working environment.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for some flexibility depending on project needs and team coordination. The role is primarily on-site, requiring adherence to office hours.

📝 Enhancement Note: The salary estimate is based on current market rates for senior design roles in Bucharest, Romania, considering the cost of living and industry demand. The benefits listed are explicitly mentioned in the job description and are typical for established tech companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: TotalSoft operates in the Software Development and Business Integration sector, specializing in ERP, HCM, CRM, DM, and BI systems. They are a key player in Central Europe and a top global provider of leasing industry solutions, serving diverse industries including financial services, retail, distribution, production, construction, agriculture, medical, and services. This broad industry reach suggests a dynamic and adaptable company culture.

Company Size: With a team of +600 specialists, TotalSoft is a significant player in the market. This size offers the stability and resources of a larger organization while potentially maintaining a collaborative and agile team environment for specific projects. For operations professionals, this means established processes but also opportunities for impact within dedicated product teams.

Founded: Founded in 1994, TotalSoft has a long history and deep expertise in the enterprise software domain. This longevity suggests a stable company with a proven track record and a strong foundation in technology and business solutions.

Team Structure:

• The role is part of "multifunctional teams" comprising Product Managers, Business Analysts, Designers, and Engineers, indicating a collaborative, agile, and product-focused team structure.

• The reporting structure likely involves a Design Lead or Head of Product, with direct collaboration across the product development lifecycle.

• Cross-functional collaboration is central to the role, emphasizing shared ownership and integrated development processes. Methodology:

• Data Analysis and Insights: The role involves user research and feedback gathering, implying a data-driven approach to design decisions.

• Workflow Planning and Optimization: Translating concepts into user flows and optimizing user journeys are core to the design process.

• Automation and Efficiency Practices: While not explicitly stated for this role, the company's focus on business software suggests an underlying appreciation for efficiency and streamlined processes, which a good product designer would consider in their solutions.

Company Website: https://careers.totalsoft.ro/

📝 Enhancement Note: TotalSoft's long history and diverse industry focus indicate a stable yet innovative company. The emphasis on "multifunctional teams" suggests a modern, collaborative approach to product development, which is attractive to designers who thrive in integrated environments.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Product Design discipline. It signifies a level of expertise where the individual is expected to work independently, take ownership of significant design challenges, mentor junior designers (if applicable), and contribute strategically to product direction. The role demands not just execution but also a deep understanding of user-centered design principles and their application to complex business problems.

Reporting Structure: The Senior UI/UX Designer will report to a Product Manager or a Design Lead within a specific product team. They will work in close partnership with Business Analysts and Engineers, forming a cohesive unit responsible for delivering a feature or product.

Operations Impact: The impact of this role is directly tied to the success of the digital solutions developed. By creating intuitive and effective user experiences, the designer contributes to:

• Increased user adoption and engagement.

• Improved customer satisfaction and loyalty.

• Reduced support costs through clearer interfaces.

• Enhanced efficiency for users interacting with TotalSoft's software.

• Ultimately, contributing to the company's reputation and market competitiveness. Growth Opportunities:

• Specialization: Deepen expertise in specific areas of product design, such as user research, interaction design, or visual design for complex enterprise systems.

• Leadership: Progress into a Lead UI/UX Designer or Design Manager role, overseeing design strategy, mentoring teams, and managing design projects.

• Cross-functional Expertise: Develop a stronger understanding of business analysis, product management, and software engineering, potentially leading to hybrid roles or broader product ownership.

• Continuous Learning: Access to training, workshops, and conferences to stay current with design trends, tools, and methodologies, fostering ongoing skill development.

📝 Enhancement Note: The "Senior" designation implies a move beyond task execution to strategic contribution. Candidates should be prepared to discuss how they have influenced product strategy and outcomes in previous roles, demonstrating leadership potential.

🌐 Work Environment

Office Type: The role is advertised as On-site, indicating a traditional office-based work environment in Bucharest. This suggests a physical workspace designed for collaboration, team meetings, and focused individual work.

Office Location(s): The primary location is Bucharest, Romania. Specific office details (e.g., address, amenities) are not provided but can be assumed to be professional office spaces typical for a company of TotalSoft's size and industry.

Workspace Context:

• The on-site environment fosters direct, in-person collaboration with Product Managers, Business Analysts, and Engineers, facilitating quick feedback loops and spontaneous problem-solving sessions.

• Access to company-provided design tools and technology is expected.

• Opportunities for informal interactions with colleagues across different teams can support knowledge sharing and a strong company culture.

Work Schedule: Standard full-time business hours, likely Monday to Friday, with a focus on meeting project deadlines. While on-site, there might be some flexibility for work-life balance, but adherence to core office hours is generally expected.

📝 Enhancement Note: The on-site requirement is a key differentiator. Candidates should consider if this aligns with their preferred work style and if they value the in-person collaboration and structured environment it offers.

📄 Application & Portfolio Review Process

Interview Process: The interview process for a Senior UI/UX Designer typically involves several stages to assess design skills, problem-solving abilities, collaboration style, and cultural fit.

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• First Interview (Hiring Manager/Recruiter): Focus on background, motivations, and high-level fit with the role and company.

• Design Challenge/Portfolio Review: This is a critical stage. You will likely be asked to present your portfolio, walk through key case studies, and discuss your design decisions, process, and impact. A practical design challenge (e.g., problem-solving a specific design scenario, redesigning an existing feature) might also be given, either as a take-home assignment or an in-person exercise.

• Team Interviews: Meetings with potential colleagues (Product Manager, Business Analysts, Engineers) to assess collaboration skills and technical understanding.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking, leadership potential, and long-term career alignment.

Portfolio Review Tips:

• Curate Selectively: Present 2-4 of your strongest, most relevant projects that showcase your end-to-end design process and problem-solving skills.

• Tell a Story: For each project, clearly articulate the problem, your role, the constraints, your design process (research, ideation, iteration, testing), the solution, and the outcome/impact. Use visuals effectively.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved task completion times, reduced error rates).

• Highlight Collaboration: Emphasize how you worked with cross-functional teams and stakeholders.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, lessons learned, and how you handle feedback.

Challenge Preparation:

• Understand the Prompt: Carefully read and understand any design challenge given. Ask clarifying questions if needed.

• Define the Problem: Start by clearly defining the problem statement and any assumptions you are making.

• Outline Your Process: Think through the steps you would take to solve the problem, similar to your portfolio case studies.

• Focus on User Needs: Always anchor your solutions in user needs and business objectives.

• Present Clearly: Structure your presentation logically, using wireframes or mockups to illustrate your ideas.

📝 Enhancement Note: The emphasis on a "design challenge" or a thorough portfolio review is standard for senior design roles. Candidates should be prepared to articulate their thought process and demonstrate problem-solving skills beyond just visual design.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Software: Expertise is required in tools such as Sketch, Figma, InVision, Zeplin, Balsamiq, and Marvel. Proficiency in at least one of these is essential for wireframing, prototyping, and delivering design specifications.

• Collaboration Tools: While not explicitly listed, tools like Jira, Confluence, Slack, or Microsoft Teams are commonly used in such environments for team communication and project management.

Analytics & Reporting:

• Understanding of how user behavior data (e.g., from analytics platforms like Google Analytics, or in-app analytics) informs design decisions.

• Ability to interpret user feedback from surveys and testing to drive design improvements. CRM & Automation:

• While not directly a CRM role, an understanding of how design impacts user interaction with CRM systems or other business software is beneficial. Knowledge of process flows within business applications is also a plus.

📝 Enhancement Note: The explicitly listed design tools are critical. Candidates should highlight their proficiency with these in their application and be ready to discuss their workflows using them. The mention of "basic HTML5, CSS3, and JavaScript skills" is a strong indicator that some understanding of front-end development implementation is valued.

👥 Team Culture & Values

Operations Values:

• Innovation: TotalSoft's focus on "innovative projects with new technologies" suggests a culture that values creativity and forward-thinking.

• Collaboration: The emphasis on "multifunctional teams" and a "professional and friendly working environment" points to a collaborative culture where teamwork is paramount.

• User-Centricity: The core of the role is designing for the user, indicating that understanding and advocating for user needs is a key value.

• Continuous Improvement: The "not-settle-for-status-quo" descriptor and opportunities for "on-going development" suggest a culture that encourages learning, feedback, and striving for better solutions.

• Problem-Solving: The "problem solver" and "unveiling the facts behind the numbers" descriptions highlight a value placed on analytical thinking and effective resolution of challenges.

Collaboration Style:

• Expect a highly collaborative style within multidisciplinary product teams.

• Designers are expected to work closely with Product Managers, Business Analysts, and Engineers, contributing to discussions and decisions throughout the product development lifecycle.

• A style that embraces constructive feedback and open communication is essential for success.

📝 Enhancement Note: The company's purpose, "We envisage a world where technology is increasing the power of the many and enables the stories of tomorrow. We believe in the democratization of technology," suggests a mission-driven culture focused on empowering users through technology.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: A common challenge in product design is finding the optimal balance between creating an ideal user experience and meeting business objectives, technical constraints, and project timelines.

• Designing for Complex Domains: TotalSoft serves multiple industries, and designing intuitive solutions for complex business domains (e.g., financial services, leasing) requires significant learning and analytical effort.

• Rapid Iteration in Agile Environments: Adapting designs quickly to feedback and changing requirements within an agile development process can be demanding.

• Maintaining Design Consistency: Across a growing suite of products and features, ensuring a cohesive and consistent user experience can be a significant challenge.

Learning & Development Opportunities:

• Exposure to Diverse Industries: Work on projects across 8 different industries, broadening your understanding of various business models and user contexts.

• Cutting-Edge Technologies: Engage with innovative projects utilizing new technologies, keeping your skills sharp and relevant.

• Formal Training: Benefit from structured training and ongoing development programs offered by TotalSoft.

• Mentorship: Potential to be mentored by senior designers or to mentor junior team members, fostering growth in leadership and expertise.

• Industry Trends: Continuous learning is encouraged, with opportunities to research and apply the latest design trends and technologies.

📝 Enhancement Note: The challenges presented are typical for senior product design roles in enterprise software. Candidates should be prepared to discuss how they have navigated these challenges in their past roles, showcasing their resilience and problem-solving capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product you designed from concept to launch. What was the problem, your process, and the outcome?" (Focus on user-centered design, collaboration, and measurable impact).

• "How do you balance user needs with business requirements and technical constraints?" (Demonstrate understanding of trade-offs and strategic decision-making).

• "Walk me through your process for conducting user research and how you translate those insights into design decisions." (Highlight your methodologies and analytical skills).

• "How do you approach designing for mobile-first and responsive experiences?" (Showcase your technical design understanding).

• "Describe a time you received significant design feedback you disagreed with. How did you handle it?" (Assess your ability to handle criticism and collaborate). Company & Culture Questions:

• "What interests you about TotalSoft and our mission?" (Research the company's purpose, industries, and recent news).

• "How do you see your skills fitting into our multifunctional team structure?" (Emphasize collaboration and your proactive approach).

• "What are your thoughts on the democratization of technology and how does design play a role?" (Connect your design philosophy to the company's purpose). Portfolio Presentation Strategy:

• Structure: Begin with an overview of the project's goals and your role. Then, detail your process: research, ideation, wireframing, prototyping, user testing, and final design. Conclude with the results and any lessons learned.

• Storytelling: Make it engaging. Explain the "why" behind your decisions. Use clear visuals and interactive elements if possible.

• Metrics: Be ready to discuss metrics and quantify the impact of your designs. If exact metrics aren't available, discuss how you would measure success.

• Conciseness: Respect the interviewer's time. Focus on the most critical aspects of each project.

📝 Enhancement Note: Interviewers for senior roles will look for strategic thinking, leadership potential, and a deep understanding of the design process beyond just executing tasks. Be prepared to articulate your reasoning and demonstrate impact.

📌 Application Steps

To apply for this Senior UI/UX Designer position:

• Submit your application through the provided link on the TotalSoft careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights 2-4 of your strongest projects that best align with the responsibilities and requirements outlined for this role, particularly those involving complex digital solutions and user-centered design.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of UX design experience, proficiency with the listed design tools (Sketch, Figma, InVision, etc.), and your experience with user research, prototyping, and responsive design. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, key project details, and how you handle challenges and feedback. Be ready to present your portfolio confidently.

• Company Research: Familiarize yourself with TotalSoft's mission, the industries they serve, and their technology offerings to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.