Senior UI Designer inom retail

📍 Job Overview

Job Title: Senior UI Designer inom retail

Company: Hiroy

Location: Solna, Stockholm Municipality, Sweden

Job Type: Full-time

Category: UI/UX Design, Design Systems, Retail Technology

Date Posted: May 25, 2026

Experience Level: Senior (5-10 years)

Remote Status: Hybrid (2-3 days/week in office)

🚀 Role Summary

• This senior-level role focuses on the strategic development and consolidation of a large-scale design system within an AI-first retail environment.

• You will be instrumental in merging two distinct design systems (customer-facing and in-store employee-facing) into a unified, scalable platform product.

• The position demands a hands-on approach to building and maintaining design system components, ensuring alignment with complex retail operations and an AI-driven workflow.

• Collaboration with UI Developers is key, emphasizing a close, code-adjacent working relationship to deliver value rapidly.

📝 Enhancement Note: This role is positioned within a consulting context through Hiroy, meaning the candidate will be an external consultant assigned to a client in Solna. The emphasis on "AI-first" and "platform-as-a-product" signifies a forward-thinking approach to design operations and product development, requiring adaptability and a keen understanding of emerging technologies within the retail sector. The hybrid model with specific office days indicates a need for localized presence and in-person collaboration.

📈 Primary Responsibilities

• Design System Architecture & Development: Lead the hands-on creation, refinement, and management of design system components, including designtokens, typography, spacing, patterns, and comprehensive documentation.

• System Consolidation Leadership: Play a pivotal role in architecting the merged design system, defining designtoken hierarchies, naming conventions, and mapping strategies between existing systems.

• Retail Operations Integration: Ensure the design system effectively addresses the unique complexities and requirements of daily retail store operations and employee workflows.

• Code-Adjacent Collaboration: Actively engage in a close working relationship with UI Developers, contributing to design decisions with a strong understanding of their implications in code.

• AI-Powered Design Process: Integrate and leverage AI tools daily to enhance the speed, quality, and efficiency of the design process, from ideation to component delivery.

• Platform Product Mindset: Contribute to the strategic approach for versioning, documenting, and communicating design system components to over 20 consuming product teams.

• Quality Assurance & Governance: Implement robust quality checks for components and ensure adherence to established design system standards and contribution models.

📝 Enhancement Note: The responsibilities highlight a blend of strategic architectural input and tactical execution. The emphasis on "hands-on building," "delivery focus," and "assuring complexity" points to a need for a pragmatic senior designer who can not only conceptualize but also meticulously implement. The role's success will be measured by the successful unification of systems and the adoption of the new platform by product teams.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in advanced UI design and design systems is essential.

Experience: Minimum of 5-10 years of progressive experience in UI design, with a significant focus on building and managing large-scale, multi-team design systems in production environments.

Required Skills:

• Expert-Level Figma Proficiency: Demonstrated mastery of Figma's advanced features, including variables, modes, properties, slots, and auto-layout for complex component construction.

• Deep Design System Knowledge: Comprehensive understanding of multi-tier token architecture (primitives, semantics, theming, mode management) and their practical application.

• Technical Acumen: Ability to engage in sophisticated technical discussions with UI Developers, understanding the impact of design choices on code implementation and system architecture.

• AI Tool Integration: Proven experience using AI tools such as Claude, Cursor, v0, Lovable, or Figma Make as an integral part of the daily design workflow.

• Retail Design Systems: Experience designing for complex internal tools, B2B applications, or retail-specific systems (e.g., POS systems, store terminals).

• Communication: Fluent in Swedish (spoken and written) for documentation and internal collaboration.

• Localization: Based in the Stockholm area, with the ability to commute to the Solna office 2-3 days per week.

Preferred Skills:

• Experience with Figma's Code Connect and Dev Mode.

• Familiarity with build pipelines like Style Dictionary.

• Experience with multi-platform (e.g., POS, terminals) and multi-brand design systems.

• Understanding of governance and contribution models for design systems.

• Experience designing components or patterns specifically for AI functionalities (e.g., streaming data, AI agent status, source citations).

• Experience with complex internal tools, B2B applications, or retail systems akin to Stripe or Linear dashboards.

📝 Enhancement Note: The emphasis on "expert Figma" and "multi-tier tokens" indicates a need for a designer who is not just proficient but a true specialist in modern design system tooling. The requirement for AI tool usage and technical understanding suggests the company is prioritizing efficiency and a forward-looking approach to design and development. The preference for complex B2B/retail system experience is a strong indicator of the technical depth and user context expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Case Studies: Showcase detailed examples of large-scale design systems you have built and managed, demonstrating their adoption and impact across multiple product teams.

• Component Granularity: Provide concrete examples of complex, production-ready components built in Figma, highlighting the use of variables, modes, properties, and auto-layout.

• Token Architecture: Illustrate your understanding of multi-tier token systems, including primitives, semantics, and theming, with practical examples of their implementation.

• AI Tool Integration Examples: Include examples of how you've leveraged AI tools to enhance design processes, improve efficiency, or generate design assets.

• Retail/B2B System Examples: If possible, include examples of design work for complex internal tools, B2B applications, or retail environments to demonstrate relevant context.

Process Documentation:

• Workflow Design: Demonstrate how you document design system processes, including contribution guidelines, versioning strategies, and communication protocols for consuming teams.

• System Merging Strategies: Outline your approach to merging disparate design systems, including considerations for token mapping, naming conventions, and architectural alignment.

• Performance Metrics: Explain how you measure the success and impact of design systems, focusing on adoption rates, efficiency gains, and consistency improvements.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates must be able to visually and conceptually articulate their expertise in design systems, token architecture, and Figma's advanced features. The emphasis on "production" and "consumed by many teams" signifies a need for practical, scalable solutions rather than theoretical concepts. Demonstrating AI tool application in a portfolio context will be a significant differentiator.

💵 Compensation & Benefits

Salary Range: As this is a consulting role through Hiroy, the salary will be determined based on the candidate's experience, skillset, and the agreed-upon consultancy rate. Based on senior UI/UX Design roles in Stockholm with specialized skills in Design Systems and AI, a competitive hourly or monthly rate is expected. For a full-time, senior consultant role in Stockholm, a market rate could range from 60,000 - 90,000 SEK per month, depending on the specific consultancy agreement and the client's budget.

Benefits: As a consultant through Hiroy, benefits will be governed by the consultancy agreement. Typically, this includes:

• Competitive consultancy rates.

• Potential for project extensions or new assignments upon successful completion.

• Opportunities to work with leading companies and on impactful projects.

• Professional development support, as negotiated.

• Standard Swedish statutory benefits may apply depending on the contract structure.

Working Hours: 100% full-time, approximately 40 hours per week. The hybrid model allows for flexibility, with 2-3 days per week required on-site in Solna.

📝 Enhancement Note: For consulting roles, salary is typically negotiated on an hourly or daily rate, which is then annualized. The provided range is an estimate for a senior-level consultant in the Stockholm market for a full-time engagement. Specific benefits are often tied to the consultancy firm's offerings and the individual's contract. The hybrid nature means that while there's flexibility, there's a clear expectation for in-office presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Retail, Consulting. The client operates within the retail sector, focusing on digital transformation and AI integration. Hiroy operates as a technology consultancy.

Company Size: Hiroy is a consultancy with an unspecified size, but the client they serve is likely a large retail organization given the scope of the project (20+ product teams, two large systems merging).

Founded: Hiroy's founding date is not specified, but their focus on consulting suggests an established presence in the market. The client's founding date is also not provided, but their scale implies a mature organization.

Team Structure:

• Design System Team: You will be part of a dedicated team of five UI Designers focused solely on the design system.

• Cross-Functional Collaboration: Close collaboration is expected with UI Developers, product managers, and various product teams consuming the design system.

• AI-First Mindset: The broader organization is undergoing a strategic shift towards an AI-first approach, influencing workflows and tool adoption across teams.

Methodology:

• Agile & Iterative: Work is conducted in short cycles with a focus on rapid value delivery to end-users.

• Design-as-a-Platform: The design system is treated as a product itself, requiring strategic planning, versioning, and communication.

• AI Integration: AI tools are seamlessly integrated into daily design and development processes.

• Code-Adjacent Design: A strong emphasis on designing in close proximity to code, fostering a collaborative environment with developers.

Company Website: https://konsult.hiroy.se

📝 Enhancement Note: The client's strategic push for an "AI-first" and "platform-as-a-product" design system indicates a modern, forward-looking development culture. The structure of having a dedicated design system team suggests a mature approach to design operations. The candidate will be an external consultant, meaning they need to quickly integrate into the client's culture and workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UI Designer role, positioned at an expert level within the design system domain. It requires significant autonomy, strategic input, and the ability to mentor or guide less experienced designers implicitly through best practices.

Reporting Structure: You will report to a Design Lead or Manager within the client's organization, likely overseeing the design system initiative. You will work closely with UI Developers and product teams.

Operations Impact: Your work will directly impact the efficiency, consistency, and quality of digital products used by thousands of employees in retail stores and potentially millions of customers. By consolidating systems and establishing a robust design system, you will enable faster product development, reduce design and development debt, and ensure a cohesive brand experience.

Growth Opportunities:

• Deep Specialization: Further deepen expertise in advanced design system architecture, token management, and platform product strategies.

• AI in Design Leadership: Become a leader in applying AI tools and methodologies within design operations.

• Strategic Influence: Gain experience in influencing product strategy and development roadmaps through effective design system implementation.

• Consulting Acumen: Develop stronger client management, stakeholder communication, and project delivery skills within a consulting framework.

• Cross-Functional Leadership: Potentially lead initiatives related to design system adoption, governance, and developer relations.

📝 Enhancement Note: While this is a senior individual contributor role, the strategic nature of consolidating systems and leading an AI-first initiative provides significant growth potential. The candidate will be at the forefront of modern design operations practices, offering valuable experience for future leadership roles in design, product, or operations.

🌐 Work Environment

Office Type: Hybrid office environment. The client has a physical office in Solna, Stockholm.

Office Location(s): Solna, Stockholm, Sweden.

Workspace Context:

• Collaborative: The environment encourages close collaboration between UI Designers and UI Developers, with expectations for in-person interaction several days a week.

• Tool-Rich: Access to modern design and development tools, including advanced Figma capabilities and various AI-powered design assistants.

• Team-Oriented: You will be part of a dedicated design system team and will also interact with numerous product teams, fostering a broad network within the organization.

Work Schedule: Standard full-time hours (approx. 40 hours/week). The hybrid nature allows for some flexibility in managing on-site and remote workdays, adhering to the 2-3 days per week in-office requirement.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring discipline for remote work and active engagement during office days. The emphasis on collaboration with developers suggests an open-plan or team-based workspace designed to facilitate continuous communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience with design systems, Figma proficiency, and relevant project examples.

• Technical Interview: In-depth discussion about design system architecture, tokenization strategies, Figma expertise, and experience with AI tools. This may involve a live Figma exercise or a discussion of your portfolio examples.

• Case Study Presentation: Presentation of a relevant design system project from your portfolio, focusing on challenges, solutions, process, and impact. This is where you'll demonstrate your ability to articulate complex design decisions.

• Collaboration Simulation/Discussion: Scenarios discussing how you would collaborate with UI Developers, handle conflicting requirements, or contribute to the system merging process.

• Final Interview: Meeting with key stakeholders to assess cultural fit, strategic alignment, and overall suitability for the senior consultant role.

Portfolio Review Tips:

• Showcase Design Systems: Prioritize examples of complete, production-ready design systems. Detail the "why" behind your architectural decisions.

• Figma Mastery: Clearly demonstrate your advanced Figma skills (variables, modes, auto-layout, slots) through interactive prototypes or detailed walkthroughs.

• Tokenization Clarity: Explain your approach to multi-tier token systems with visual examples and rationale.

• AI Integration: If possible, include a case study or examples showing how you've effectively used AI tools to improve design outcomes or efficiency.

• Problem/Solution/Impact: Structure your case studies to clearly articulate the problem, your proposed solution (the design system/component), the process, and the measurable impact.

• Retail/B2B Relevance: Highlight any experience with complex internal tools or retail environments.

Challenge Preparation:

• Design System Merging: Be prepared to discuss hypothetical challenges and strategies for merging two large design systems.

• AI Tool Application: Think about specific use cases for AI in design systems, from component generation to documentation assistance.

• Developer Collaboration: Prepare examples of how you've successfully worked with developers to ensure design fidelity and efficient implementation.

• Stakeholder Communication: Practice articulating complex technical and design concepts to both technical and non-technical stakeholders.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must be able to "show, don't just tell." The interview process will likely test both technical depth and the ability to communicate complex design strategies effectively, especially concerning system consolidation and AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, requiring expert-level proficiency with advanced features (variables, modes, properties, slots, auto-layout).

• Design System Management Tools: Figma's built-in features, potentially supplemented by platforms for documentation and version control.

• AI Design Tools: Claude, Cursor, v0, Lovable, Figma Make, or similar AI assistants for ideation, code generation, and workflow enhancement.

Analytics & Reporting:

• Usage Analytics: Tools to track the adoption and usage of design system components across product teams (e.g., internal dashboards, surveys).

• Performance Metrics: Systems for tracking design consistency, development efficiency, and adherence to standards.

CRM & Automation:

• Project Management Tools: Jira, Trello, Asana, or similar for managing design tasks and workflows.

• Collaboration Platforms: Slack, Microsoft Teams for day-to-day communication.

• Documentation Platforms: Confluence, Notion, or specialized design system documentation sites.

📝 Enhancement Note: Expertise in Figma is non-negotiable. Familiarity with a range of AI design tools is a significant advantage, indicating a proactive approach to leveraging new technologies. The expectation is that the candidate can navigate and contribute to a modern, integrated design and development technology stack.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A commitment to high-quality, meticulously crafted design components and systems.

• Collaboration & Partnership: Strong emphasis on working closely with UI Developers and product teams to achieve shared goals.

• Innovation & Adaptability: Embracing new technologies like AI and being open to evolving workflows and methodologies.

• Efficiency & Scalability: Designing systems that are not only functional but also efficient to use and scale across a large organization.

• Data-Driven Decisions: Using data and user feedback to inform design system evolution and improvements.

Collaboration Style:

• Code-Adjacent Partnership: Working hand-in-hand with UI Developers, fostering mutual understanding and shared ownership.

• Proactive Communication: Regularly sharing updates, seeking feedback, and ensuring transparency with all stakeholders.

• Mentorship & Knowledge Sharing: Contributing to a learning environment by sharing expertise and best practices within the design system team and with consuming teams.

• Iterative Improvement: Fostering a culture of continuous improvement through regular feedback loops and iterative updates to the design system.

📝 Enhancement Note: The culture emphasizes a blend of technical prowess, collaborative spirit, and a forward-thinking approach to design. The "AI-first" and "platform-as-a-product" mandates suggest a dynamic environment where innovation and efficiency are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• System Merging Complexity: Integrating two large, potentially disparate design systems requires meticulous planning, negotiation, and technical execution to ensure a cohesive outcome.

• AI Tool Adoption: Effectively integrating and standardizing the use of various AI tools across design and development teams, ensuring they genuinely enhance productivity without compromising quality.

• Stakeholder Alignment: Gaining buy-in and managing expectations from over 20 product teams who will consume the consolidated design system.

• Balancing Retail Needs with Platform Scalability: Ensuring the design system serves the specific, complex needs of the retail store environment while remaining a scalable, general-purpose platform product.

• Bridging Design and Code: Facilitating a truly seamless collaboration between UI Designers and UI Developers, moving beyond traditional handoffs.

Learning & Development Opportunities:

• Advanced Design System Strategy: Gain in-depth experience in the strategic planning, governance, and scaling of enterprise-level design systems.

• AI in Design Operations: Become a subject matter expert in leveraging AI for design system development, automation, and efficiency.

• Platform Product Management: Develop skills in treating a design system as a product, including roadmap planning, version control, and stakeholder management.

• Retail Technology Landscape: Deepen understanding of the unique challenges and opportunities within the retail technology sector.

• Consulting Best Practices: Enhance skills in client management, project delivery, and professional consulting through Hiroy.

📝 Enhancement Note: This role presents significant challenges that are also rich learning opportunities. Successfully navigating the system merge and AI integration will position the candidate as a highly valuable expert in modern design operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for merging two large design systems. What are the key architectural considerations and potential pitfalls?" (Focus on token mapping, naming conventions, versioning, and communication strategies.)

• "How would you approach establishing an AI-first workflow for a design system team? What specific AI tools would you prioritize and why?" (Be ready to discuss practical applications of tools like Claude, Cursor, v0, etc., for efficiency and quality.)

Company & Culture Questions:

• "What are your thoughts on treating a design system as a platform product? How does this philosophy influence your design decisions?" (Connect this to scalability, versioning, and developer experience.)

• "How do you foresee AI impacting the future of design systems and UI design in retail?" (Demonstrate forward-thinking and understanding of industry trends.)

Portfolio Presentation Strategy:

• Narrative Arc: For each portfolio piece, tell a compelling story: the challenge, your role, the solution (design system/component), the process (including Figma techniques and AI usage), and the measurable impact.

• Interactive Walkthroughs: Be prepared to navigate your Figma files live, showcasing advanced features and the underlying structure of your design systems.

• Focus on "Why": Don't just show what you did; explain why you made specific decisions regarding architecture, tokens, components, and AI tool integration.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the value and success of your work (e.g., adoption rates, reduction in design/dev time, consistency improvements).

• Tailor to the Role: Emphasize aspects of your portfolio that are most relevant to system consolidation, retail, AI, and complex B2B applications.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating expertise in design systems, Figma, AI tools, and collaborative development. The ability to articulate complex processes and strategic thinking, backed by solid portfolio examples, will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Hiroy website.

• Portfolio Customization: Ensure your CV and portfolio are tailored to highlight your experience with large-scale design systems, advanced Figma skills, and any relevant AI tool usage. Prioritize examples demonstrating system consolidation, retail/B2B applications, and a "platform-as-a-product" approach.

• Resume Optimization: Clearly articulate your years of experience, specific skills in Figma (variables, modes, auto-layout), token architecture, and any experience with AI design tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your portfolio case studies, focusing on the "problem, solution, process, impact" framework. Prepare to discuss your approach to system merging, AI integration, and developer collaboration.

• Company Research: Understand Hiroy's consulting model and research the retail industry's current trends, particularly around AI and digital transformation, to demonstrate your industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Hiroy and the hiring organization before making application decisions. The role is for a consultant, and contract specifics will be crucial.