Senior Product UX Designer

📍 Job Overview

Job Title: Senior Product UX Designer

Company: Birdy Grey

Location: United States

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-08-25T16:07:58

Experience Level: 6+ Years

Remote Status: Hybrid (with quarterly travel to LA or NY office)

🚀 Role Summary

• Spearhead end-to-end UX design for key product initiatives, from conceptualization to final handoff, ensuring a seamless customer journey.

• Drive the evolution and maintenance of design system components and patterns, ensuring consistency between design and development environments.

• Design and optimize user experiences focused on commerce conversion across critical touchpoints like product discovery, cart, and checkout.

• Develop engagement-first features, including interactive quizzes and coordination tools, to enhance customer lifecycle and social sharing.

• Collaborate closely with Product, Engineering, and Creative teams to integrate brand identity and technical feasibility into user-centric designs.

• Champion accessibility by implementing WCAG 2.1/2.2 AA standards across all design outputs.

📝 Enhancement Note: This role requires a strong blend of creative design skills, technical understanding, and a strategic approach to user experience, particularly within the e-commerce and direct-to-consumer (DTC) space. The emphasis on AI-native workflows and Gen Z cultural lens suggests a forward-thinking approach to design and user engagement.

📈 Primary Responsibilities

• Own the complete UX design lifecycle for assigned product areas, including user research, wireframing, prototyping, and high-fidelity design in Figma.

• Partner with engineering to define and maintain design system standards, ensuring seamless implementation of components and patterns in production.

• Design conversion-optimized user flows for key e-commerce stages: product discovery, consideration, add-to-cart, and checkout.

• Develop and iterate on engagement-focused features such as personalized quizzes, wedding party coordination tools, and social sharing functionalities.

• Collaborate with engineering leads to understand technical constraints (e.g., component libraries, APIs, microservices) and design within these parameters without compromising user experience quality.

• Work closely with the Creative team to ensure digital product experiences align with Birdy Grey's brand identity and ongoing campaign messaging.

• Conduct design reviews, usability testing sessions, and synthesize qualitative and quantitative research to inform design decisions based on real user behavior.

• Advocate for and actively implement WCAG 2.1/2.2 AA accessibility standards to ensure inclusive design practices.

• Clearly articulate design rationale, trade-offs, and user insights to cross-functional partners and stakeholders.

• Partner with Product, Growth, Analytics, and Engineering teams to identify customer friction points, formulate hypotheses, design experiments, and analyze results to improve conversion, engagement, and retention metrics.

• Leverage behavioral analytics (e.g., Hotjar, FullStory), session recordings, customer feedback, and experiment outcomes to drive data-informed design iterations.

• Continuously monitor post-launch performance and user behavior to identify opportunities for ongoing experience optimization.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant ownership and cross-functional collaboration. The emphasis on data-informed design, experimentation, and continuous iteration is critical for success in this position.

🎓 Skills & Qualifications

Education: Bachelor’s Degree Required

Experience: 6+ years of UX/UI design experience with a portfolio showcasing expertise in both commerce (conversion-driven) and engagement-driven experiences.

Required Skills:

• Expert-level proficiency in Figma, including advanced component creation, auto-layout, variables, prototyping, and developer handoff features.

• Deep practical understanding and application of WCAG 2.1/2.2 AA accessibility standards, emphasizing inclusive design principles.

• Strong foundation in design theory, including layout principles, interaction design, and the ability to provide constructive critique.

• Mobile-first design instincts with a proven track record of designing for conversion on small screens.

• Technical literacy, with an understanding of how browser behavior, APIs, data models, and application architecture influence UX feasibility.

• Data-informed design approach, comfortable using behavioral analytics tools (e.g., Hotjar, FullStory) and interpreting A/B test results.

• Proven ability to collaborate effectively with cross-functional teams (Product, Engineering, Creative, Growth) and manage work against a product roadmap.

• Strong product judgment, capable of balancing customer needs, business impact, brand identity, and technical constraints while articulating trade-offs.

• Experience designing and simplifying complex workflows or multi-user journeys into intuitive customer experiences.

• Strong experimentation mindset, with the ability to translate customer or business problems into testable designs and measurable outcomes.

• Actively uses AI and emerging prototyping tools to accelerate design exploration, research synthesis, and iteration.

• Impeccable organizational skills and meticulous attention to detail.

• Excellent verbal, written, and interpersonal communication skills.

• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.

• Proactive problem solver with the ability to troubleshoot and escalate issues effectively.

• Willingness to take initiative and a "roll-up-your-sleeves" attitude.

• Entrepreneurial spirit, thriving in dynamic, fast-paced, and fluid environments, comfortable with ambiguity. Preferred Skills:

• Experience with e-commerce, B2B, and social media UX designs.

• Background in a startup or high-growth Direct-to-Consumer (DTC) environment.

• Fluency in UX research methodologies, including usability testing, card sorting, and customer interviews.

• Experience with AI-powered features or integrating AI tools into design workflows.

• Familiarity with social commerce platforms or TikTok Shop UX.

📝 Enhancement Note: The qualifications emphasize a senior-level designer with a robust portfolio, deep technical and accessibility knowledge, and a data-driven, experimental mindset. The explicit mention of AI tools and a startup mentality are key differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of end-to-end UX ownership for assigned product areas, showcasing problem definition, ideation, design, and iteration.

• Case studies highlighting the design of conversion-driven e-commerce experiences (product discovery, cart, checkout) with measurable results.

• Examples of engagement-first features designed to foster customer lifecycle and social interaction.

• Detailed walkthroughs of design system contributions, including component creation, pattern evolution, and consistency maintenance.

• Evidence of applying WCAG 2.1/2.2 AA accessibility standards in design solutions.

• Examples of how quantitative and qualitative data (analytics, user research, A/B tests) informed design decisions and led to improvements.

• Prototypes created in Figma demonstrating complex workflows and user interactions.

• Examples of collaboration with engineering and product teams, illustrating how technical constraints were navigated. Process Documentation:

• Showcase of how user research and usability testing were integrated into the design process to validate hypotheses and refine designs.

• Examples of designing and executing A/B tests or other experiments to measure the impact of design changes on key metrics.

• Documentation of how design rationale and trade-offs were communicated to stakeholders.

• Examples of leveraging AI tools within the design process to accelerate exploration, synthesis, or prototyping.

📝 Enhancement Note: The portfolio should clearly articulate the candidate's design process, emphasizing their ability to drive business outcomes through user-centered design, strong technical execution, and data-informed decision-making. Specific examples of conversion optimization, engagement features, and accessibility implementation are crucial.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Senior Product UX Designer role in the US with 6+ years of experience, a competitive salary range is estimated between $120,000 - $160,000 annually. This estimate is based on industry benchmarks for senior UX roles in tech/e-commerce companies, considering the hybrid work model and the company's growth stage.

Benefits:

• Competitive Compensation package with an annual performance bonus.

• Comprehensive Healthcare: 100% employer-covered medical, dental, and vision plans.

• Dependent Coverage: 50% employer coverage for spouse and dependent medical plans.

• Enhanced Health Access: Access to One Medical and dedicated Mental Health Benefits.

• Retirement Savings: 401K plan with up to a 4% employer match after 3 months of employment.

• Generous Paid Time Off: Flexible Open PTO policy.

• Paid Holidays: 11 company-paid holidays.

• Wellness Support: Monthly wellness day, monthly wellness stipend, and summer Fridays.

• Flexibility: Partial remote work arrangement with high autonomy and accountability.

• Employee Discount: Free bridesmaid dresses and 50% discounts on all Birdy Grey products.

• Family Support: 3 months of paid parental leave.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility and autonomy provided due to the remote/hybrid nature of the role.

📝 Enhancement Note: The salary estimate is a benchmark; actual compensation will depend on the candidate's specific experience, location within the US, and negotiation. The benefits package is robust, indicating a company that invests in employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, Bridal & Wedding Market. Birdy Grey is innovating within the substantial US wedding market, estimated at over $75 billion.

Company Size: High-growth, early-stage startup. (Specific employee count not provided, but Inc5000 ranking suggests rapid expansion).

Founded: 2017 by best friends Grace Lee and Monica Ashauer.

Team Structure:

• The Senior Product UX Designer reports to the Senior Director of Product, indicating a clear leadership and product-focused hierarchy.

• The role sits at the intersection of Product, Engineering, and Creative teams, requiring strong cross-functional collaboration.

• The company is noted as being 80% women-founded and led, suggesting a potentially inclusive and collaborative environment. Methodology:

• Data-driven decision-making is a core tenet, with emphasis on using quantitative and qualitative data (analytics, A/B tests, user research) to inform product development.

• A strong focus on experimentation and iteration to continuously improve customer experiences and business metrics.

• Embraces an "AI-native workflow," encouraging the use of AI tools for efficiency and innovation.

• Emphasis on a "hard working," "roll up your sleeves" mentality, common in fast-paced startup environments.

Company Website: https://www.birdygrey.com

📝 Enhancement Note: Birdy Grey presents itself as a dynamic, mission-driven startup focused on celebrating friendships and innovation in the bridal industry. The culture appears to value hard work, data, collaboration, and embracing new technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor (IC) role, signifying a high level of expertise, autonomy, and influence within the design function. It's a "high-craft IC role" central to product development.

Reporting Structure: The Senior Product UX Designer reports to the Senior Director of Product, providing direct exposure to product leadership and strategic decision-making.

Operations Impact: The role is critical in driving key business metrics such as commerce conversion, customer engagement, and retention. By optimizing the user experience across the entire customer journey, this role directly impacts revenue and customer satisfaction within the competitive DTC e-commerce landscape.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like conversion optimization, accessibility, AI-driven design, or advanced Figma mastery.

• Leadership Potential: Potential to grow into a Lead UX Designer or Design Manager role as the company scales, mentoring junior designers and shaping the design strategy.

• Cross-functional Advancement: Opportunity to gain deep product and business acumen, potentially leading to product management or growth strategy roles within Birdy Grey.

• Industry Expertise: Become a recognized expert in DTC e-commerce UX, particularly within the bridal market, and in leveraging AI for design.

• Strategic Influence: Contribute to the strategic direction of product development and user experience by leveraging data and user insights.

📝 Enhancement Note: This senior role offers significant opportunities for professional growth, both in deepening design craft and potentially moving into leadership or broader product strategy roles within a high-growth startup environment.

🌐 Work Environment

Office Type: Hybrid work model. While headquartered in Los Angeles, CA, with an office in New York, NY, the company supports remote work for eligible roles. Employees are expected to travel to either office once per quarter.

Office Location(s): Headquarters in Los Angeles, CA, with an additional office in New York, NY. The role is remote within the US.

Workspace Context:

• A blend of remote autonomy and in-person collaboration, requiring strong self-management skills.

• The expectation of quarterly office visits suggests opportunities for team building, strategic planning, and intensive collaboration sessions.

• Access to modern design tools (Figma) and analytics platforms is implied.

• Collaboration with diverse teams (Product, Engineering, Creative, Growth) fosters a dynamic work environment.

Work Schedule: Standard full-time hours (approx. 40/week) with flexibility. The emphasis on autonomy and accountability suggests a results-oriented work environment rather than strict hour-tracking. Summer Fridays are also offered.

📝 Enhancement Note: The hybrid model balances the benefits of remote flexibility with the necessity of in-person connection for strategic alignment and team cohesion, typical of growing companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and relevant experience.

• Design Challenge/Portfolio Review: Presentation of portfolio case studies, focusing on problem-solving, design process, Figma expertise, accessibility implementation, and data-informed decisions. Expect to articulate design rationale and trade-offs.

• Cross-functional Interviews: Discussions with Product, Engineering, and potentially Growth leads to assess collaboration skills, technical understanding, and alignment with company values.

• Hiring Manager Interview: In-depth conversation with the Senior Director of Product to evaluate strategic thinking, product judgment, and cultural fit.

• Final Round: Potentially a conversation with senior leadership or founders.

Portfolio Review Tips:

• Structure: Organize your portfolio with clear case studies that detail the problem, your role, your process, design solutions, and quantifiable outcomes.

• Figma Mastery: Be prepared to walk through complex Figma files, demonstrating component creation, auto-layout, prototyping, and developer handoff workflows.

• Data & Accessibility: Clearly articulate how you used data (analytics, A/B tests) to inform your designs and how you ensured WCAG 2.1/2.2 AA compliance.

• Conversion & Engagement: Highlight specific examples of designing for both conversion (e-commerce funnel) and engagement (features like quizzes, coordination tools).

• AI Integration: Showcase how you've incorporated AI tools into your workflow to improve efficiency or explore new design possibilities.

• Storytelling: Present your work with a compelling narrative that highlights your problem-solving abilities and impact.

Challenge Preparation:

• Design Exercises: Be prepared for potential design exercises or whiteboarding sessions that test your problem-solving skills, design thinking, and ability to articulate solutions under pressure.

• Figma Proficiency: Practice rapid prototyping and component building in Figma.

• Accessibility: Be ready to discuss accessibility best practices and how to integrate them into design solutions.

• Data Interpretation: Understand how to interpret A/B test results and user analytics to justify design decisions.

• Company Research: Research Birdy Grey's brand, target audience (bridesmaids, brides), and competitive landscape to tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The hiring process emphasizes practical design skills, strategic thinking, and the ability to demonstrate impact through a well-curated portfolio and clear communication. Proficiency in Figma and a data-driven, accessibility-focused approach are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, component creation, auto-layout, variables, and developer handoff.

• Prototyping Tools: Figma's built-in capabilities, potentially supplemented by other tools for advanced interactions.

• AI & Emerging Prototyping Tools: Active use of AI tools (e.g., Claude, Gemini, Copilot) for design exploration, research synthesis, and iteration acceleration.

Analytics & Reporting:

• Behavioral Analytics Tools: Familiarity with tools like Hotjar or FullStory for session recordings and user behavior analysis.

• A/B Testing Platforms: Experience designing experiments and interpreting results from A/B testing.

• Web Analytics: Proficiency with tools like Google Analytics (or similar) to understand user funnels and conversion metrics.

CRM & Automation:

• (While not explicitly mentioned for the UX role, understanding how CRM data and marketing automation influence the customer journey could be beneficial.) Design Systems:

• Experience in creating, maintaining, and evolving design system patterns and component libraries.

📝 Enhancement Note: Figma is the cornerstone tool. Proficiency in analytics and experimentation platforms is crucial for a data-informed approach. The explicit mention of AI tools indicates a forward-looking technology stack.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: Designing exceptional experiences that delight customers across their wedding planning journey.

• Innovation & AI Adoption: Embracing new technologies like AI to enhance design processes and product offerings.

• Data-Driven Decision Making: Grounding design choices in user behavior, analytics, and experimentation.

• Collaboration & Communication: Working effectively with cross-functional teams and clearly articulating design rationale.

• High Craft & Quality: Maintaining high standards in design execution, interaction, and accessibility.

• Entrepreneurial Spirit: Taking initiative, being comfortable with ambiguity, and driving projects forward in a fast-paced environment.

• Inclusivity: Championing accessibility and designing for a diverse user base.

Collaboration Style:

• Highly collaborative, working closely with Product Managers, Engineers, Creative Designers, and Growth Marketers.

• Emphasis on clear communication, constructive feedback, and shared ownership of product outcomes.

• The hybrid model necessitates proactive communication and leveraging digital tools for seamless teamwork.

• A culture that encourages asking questions and "rolling up sleeves" to solve problems together.

📝 Enhancement Note: Birdy Grey fosters a culture of innovation, collaboration, and accountability, driven by data and a commitment to customer delight. The emphasis on AI and a proactive, "can-do" attitude are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Conversion and Engagement: Designing experiences that effectively drive commerce while also fostering long-term customer engagement and loyalty.

• Technical Constraints: Designing within the complexities of existing component libraries, APIs, and application architecture without sacrificing user experience quality.

• Rapid Iteration: Keeping pace with a fast-moving startup environment that requires continuous design iteration based on data and market feedback.

• Cross-functional Alignment: Ensuring consistent vision and execution across Product, Engineering, and Creative teams with potentially differing priorities.

• AI Integration: Effectively leveraging AI tools to enhance design processes without compromising core design principles or human oversight.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunities to become the internal expert on Figma capabilities, potentially leading workshops.

• AI in Design: Deepen knowledge and practical application of AI tools within the UX design workflow.

• E-commerce & DTC Expertise: Gain extensive experience in optimizing user journeys for a high-growth direct-to-consumer brand.

• Accessibility Leadership: Become a key advocate and implementer of best-in-class accessibility standards.

• Product Strategy: Contribute to strategic product discussions and roadmap planning, potentially leading to broader product responsibilities.

• Industry Exposure: Learn from working within a successful, rapidly scaling startup recognized for its innovation.

📝 Enhancement Note: This role presents challenges common in high-growth tech companies, requiring adaptability and a proactive approach. However, these challenges are directly tied to significant growth and learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting priorities between user needs, business goals, and technical constraints. How did you approach it, and what was the outcome?" (Focus on articulation of trade-offs and decision-making process).

• "Walk us through a complex user workflow you designed. How did you simplify it, and what methods did you use to validate its effectiveness?" (Prepare a detailed case study, emphasizing process and results).

• "How do you approach designing for accessibility (WCAG 2.1/2.2 AA)? Can you provide an example of a challenge you faced and how you addressed it?" (Demonstrate practical knowledge beyond compliance).

• "How do you use data (quantitative and qualitative) to inform your design decisions? Describe an instance where data significantly changed your initial design direction." (Prepare specific examples using analytics, A/B tests, or user research).

• "What are your thoughts on integrating AI into the UX design process? How have you used AI tools, and what potential do you see for Birdy Grey?" (Showcase your AI-native workflow and forward-thinking perspective). Company & Culture Questions:

• "What excites you about Birdy Grey's mission and brand?" (Research the company's values, target audience, and market position).

• "How do you adapt your design approach for a fast-paced, startup environment?" (Highlight your entrepreneurial spirit and comfort with ambiguity).

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration?" (Emphasize communication strategies and proactive engagement).

• "How do you stay updated on the latest UX design trends and technologies, particularly in e-commerce and AI?" (Showcase continuous learning). Portfolio Presentation Strategy:

• Selectivity: Choose 2-3 strong case studies that best represent your skills in commerce conversion, engagement features, Figma mastery, and data-informed design.

• Narrative: Frame each case study as a story: the problem, your role and process, the solution, and the measurable impact.

• Figma Walkthrough: Be prepared to share your screen and navigate through your Figma files, explaining component structure, auto-layout usage, and prototyping methods.

• Data Visualization: Clearly present key metrics and A/B test results to demonstrate the impact of your designs.

• Accessibility Focus: Highlight specific design decisions made to ensure accessibility and compliance.

• Conciseness: Be mindful of time; practice your presentation to be clear, engaging, and impactful within the allocated timeframe.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills, strategic thinking, and cultural fit. Be ready to showcase your Figma expertise, data-driven approach, accessibility knowledge, and enthusiasm for Birdy Grey's mission.

📌 Application Steps

To apply for this Senior Product UX Designer position:

• Submit your application through the provided Greenhouse link, ensuring your resume and portfolio are up-to-date.

• Portfolio Customization: Tailor your portfolio to highlight relevant case studies focusing on e-commerce conversion, engagement features, complex workflow simplification, and AI integration, showcasing your Figma expertise and data-driven approach.

• Resume Optimization: Ensure your resume clearly articulates your 6+ years of experience, specific UX/UI accomplishments, proficiency in Figma, and experience with WCAG standards and A/B testing. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, design rationale, and quantifiable outcomes. Prepare to discuss your experience with AI tools and accessibility.

• Company Research: Thoroughly research Birdy Grey's brand, mission, target audience, and recent news to demonstrate genuine interest and align your responses with their values and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Birdy Grey before making application decisions.