Senior Product Manager - My TELUS App Product Strategy

📍 Job Overview

Job Title: Senior Product Manager - My TELUS App Product Strategy
Company: TELUS
Location: Toronto, Ontario, Canada
Job Type: Full-Time
Category: Product Management / Digital Strategy
Date Posted: May 06, 2026
Experience Level: 5-10 Years
Remote Status: On-site

🚀 Role Summary

• Lead the strategic vision and execution for the My TELUS App, focusing on enhancing digital sales and self-serve capabilities to drive significant business growth and operational efficiency.
• Drive the end-to-end product lifecycle for key digital assets, including telus.com, koodo.com, publicmobile.ca, My TELUS, and the My TELUS App, ensuring alignment with overarching business strategies and maximizing portfolio return.
• Champion customer-centric product development by leveraging data analytics, competitive intelligence, and user feedback to craft intuitive and impactful digital experiences.
• Collaborate with executive leadership to define digital investment strategies, optimize customer journeys, and improve key performance indicators like likelihood to recommend and customer satisfaction.
• Spearhead large-scale, high-visibility projects by fostering strong partnerships across Marketing, Product, Technology, and Design departments to achieve cohesive business outcomes.

📝 Enhancement Note: This role is positioned within a dedicated Digital Product Strategy & Transformation (DPST) team, indicating a strategic focus on evolving TELUS' digital presence. The emphasis on "owning, developing, and defending key digital products" suggests accountability for the entire product lifecycle and a mandate to drive innovation and efficiency within TELUS' digital ecosystem. The Senior Product Manager will act as a pivotal figure in shaping the future of customer engagement through digital channels.

📈 Primary Responsibilities

• Define and articulate the digital experience vision for the My TELUS App, with a strategic focus on increasing digital sales and self-serve activities.
• Conduct deep customer needs analysis and competitive landscape assessments to inform product strategy and prioritize impactful digital enhancements.
• Effectively facilitate decision-making across Marketing, Product, and Technology teams by presenting clear priorities and business cases for digital initiatives.
• Lead the complete digital product lifecycle, from initial ideation and roadmap definition through to backlog management, development, launch, and ongoing iteration.
• Develop and present comprehensive business cases, execute project plans, and meticulously manage project scope, timelines, and budgets to ensure successful delivery of digital products.
• Establish and nurture strong, collaborative relationships with cross-functional partners, including Marketing, Product, Technology, and Design, to ensure alignment on roadmaps and technology investments for optimal business outcomes.
• Analyze and report on digital performance metrics, providing actionable insights to leadership and stakeholders to drive continuous improvement and strategic adjustments.
• Drive best-in-class end-to-end digital customer experiences that simplify customer lives and enhance overall engagement with TELUS brands.

📝 Enhancement Note: The responsibilities clearly indicate a strategic and hands-on product management role. The emphasis on "maximizing unit growth," "report and share insights on digital performance," and "drive best-in-class end-to-end digital customer experience" points to a results-oriented position where success is measured by tangible business impact and customer satisfaction metrics. The role requires a blend of strategic thinking, project execution, and strong cross-functional leadership within a dynamic digital environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field is typically expected for a Senior Product Manager role. A Master's degree or relevant certifications (e.g., Pragmatic Marketing, CSPO) would be advantageous.
Experience: 4-7 years of dedicated product management or product ownership experience, with a demonstrated history of successfully launching and managing customer-facing digital products and applications from inception through to delivery, adhering to scope, budget, and timelines.

Required Skills:

• Strategic and independent thinking, with an entrepreneurial mindset and the ability to translate high-level vision into detailed, actionable development requirements.
• Strong analytical, problem-solving, and data-driven decision-making capabilities, essential for optimizing product performance and customer journeys.
• Excellent communication, presentation, and interpersonal skills, enabling effective influence and collaboration with diverse technical and business stakeholders.
• High degree of organization and self-motivation, with a proven ability to manage a substantial workload and thrive in a fast-paced, dynamic, and sometimes ambiguous environment.
• Proven ability to manage the full product lifecycle, including roadmap development, backlog prioritization, and defining/tracking key success metrics (KPIs).
• Experience in developing and presenting compelling business cases to secure buy-in and resources for product initiatives.

Preferred Skills:

• A strong track record of building and maintaining effective relationships with a wide range of stakeholders and peers across different departments.
• 2-4 years of supplementary experience in marketing, project management, or broader digital strategy roles.
• Demonstrated comfort and proficiency in navigating dynamic and ambiguous environments, with a clear ability to prioritize tasks and create clarity for teams.
• Familiarity and practical experience with agile development methodologies (Scrum, Kanban) and related project management tools.
• Previous experience within the telecommunications industry, offering an understanding of its unique market dynamics and customer needs.

📝 Enhancement Note: The "You're the missing piece of the puzzle" framing suggests that the ideal candidate will bring a unique blend of strategic foresight, execution capability, and collaborative spirit. The distinction between required and "great-to-haves" highlights key areas of focus: core product management competencies are essential, while additional experience in marketing, project management, or the telecom industry provides a competitive edge. The emphasis on thriving in ambiguity is a critical indicator of the role's environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies on Product Launches: Showcase 2-3 significant digital product launches managed by the candidate, detailing the problem statement, proposed solution, key features, development process, and the resulting business impact (e.g., increased digital sales, improved self-serve rates, enhanced customer satisfaction scores).
• Roadmap and Backlog Examples: Provide anonymized examples of product roadmaps and prioritized backlogs, demonstrating strategic planning, prioritization methodologies (e.g., RICE, MoSCoW), and how they align with business objectives.
• Data Analysis & KPI Dashboards: Include examples of how data was used to inform product decisions, track performance, and present insights. This could involve mock-ups of dashboards or reports showing key metrics (e.g., conversion rates, user engagement, task completion rates) and the analysis performed.
• Business Case Development: A sample business case or executive summary for a product initiative, illustrating the ability to articulate value proposition, market opportunity, competitive landscape, financial projections, and resource requirements.

Process Documentation:

• Workflow Design & Optimization: Demonstrations of how candidates have mapped, analyzed, and optimized existing customer journeys or operational workflows within digital products to improve efficiency and user experience.
• Agile Development Integration: Examples of how candidates have integrated with or led agile development teams, including artifact management (user stories, epics), sprint planning, and retrospective participation.
• Performance Measurement Frameworks: Documentation outlining frameworks used to define, track, and report on product performance, including the selection of relevant KPIs and the methodology for measuring ROI.

📝 Enhancement Note: While not explicitly requested, a strong portfolio is crucial for a Senior Product Manager role, especially one focused on strategy and transformation. The provided requirements are inferred based on the described responsibilities, which include defining vision, prioritizing, managing the lifecycle, and driving business outcomes. Candidates should be prepared to present tangible evidence of their strategic thinking, execution capabilities, and data-driven approach through their portfolio.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Manager role in Toronto, Ontario, with 4-7 years of experience, the estimated annual salary range is CAD $100,000 - $150,000. This range can vary based on the candidate's specific experience, qualifications, and the final scope of responsibilities.

Benefits:

• Comprehensive Health and Dental Insurance: Covering medical, dental, and vision care.
• Retirement Savings Plan: Including company matching contributions (e.g., Pension Plan, RRSP matching).
• Paid Time Off: Generous vacation days, personal days, and statutory holidays.
• Employee Discounts: On TELUS products and services, potentially including mobility, internet, and home security.
• Professional Development: Opportunities for training, certifications, and conference attendance to enhance skills in product management, digital strategy, and the telecommunications sector.
• Wellness Programs: Initiatives promoting employee well-being, such as fitness subsidies or mental health support.
• Stock Purchase Plan: Opportunity to invest in TELUS shares.

Working Hours: The role is advertised as full-time, typically implying a standard 40-hour work week. However, given the nature of product management and the fast-paced digital environment, some flexibility and occasional work outside standard hours may be required to meet project deadlines and launch critical initiatives.

📝 Enhancement Note: Salary estimation is based on publicly available data for Senior Product Manager roles in the Toronto tech and telecommunications market, considering the specified experience level and the company's standing. Benefits are typical for a large Canadian corporation like TELUS, with specific emphasis on employee discounts pertinent to their service offerings and professional development aligned with the role's strategic nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Technology. TELUS is a leading national telecommunications company in Canada, providing a wide range of services including wireless, wireline, internet, television, and security solutions. This industry context means the role operates within a highly competitive, regulated, and rapidly evolving technological landscape, with a strong focus on customer acquisition, retention, and digital transformation. Company Size: TELUS is a large enterprise, employing tens of thousands of individuals globally. This scale offers opportunities for significant impact, access to extensive resources, and diverse career paths, but also means navigating complex organizational structures and processes. Founded: TELUS was founded in 1990, though its origins trace back much further to provincial telephone companies. Its long history provides a stable foundation, while its ongoing investment in digital transformation signals a forward-looking approach.

Team Structure:

• The role sits within the Digital Product Strategy & Transformation (DPST) team, a central group responsible for TELUS' digital evolution.
• This team likely comprises product managers, strategists, analysts, and potentially UX/UI leads, all focused on optimizing digital platforms.
• Collaboration is expected with numerous other departments, including Marketing, Technology (Engineering, IT), User Experience (UX/UI Design), Customer Operations, and potentially Legal and Finance.
• The reporting structure for this Senior Product Manager will likely be to a Director or VP of Digital Product Management or Digital Strategy.

Methodology:

• Data-Driven Decision Making: A core methodology, emphasized by the need for analytical skills and performance tracking. Decisions are expected to be informed by data, customer insights, and market analysis.
• Customer-Centricity: A foundational principle, driving the focus on creating innovative, customer-centric digital products that enhance user experience and drive satisfaction.
• Agile Development: Preferred methodology for product development, facilitating iterative progress, flexibility, and rapid response to market changes.
• Strategic Planning & Governance: The DPST team quarterbacks strategic planning and governance for digital investments, ensuring alignment with business goals and maximizing ROI.

Company Website: https://www.telus.com/

📝 Enhancement Note: The company and team context highlights that this role is not just about managing a product but about strategically shaping TELUS' digital future. The emphasis on "transformation" and "customer-centricity" within a large, established telecommunications company suggests a role that balances innovation with the realities of enterprise-level operations and a commitment to improving customer experience through technology.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Manager role, indicating a mid-to-senior level position within the product management career track. It signifies a move beyond tactical execution to strategic leadership, requiring independent thought, significant decision-making authority, and the ability to influence cross-functional teams and potentially leadership. Candidates are expected to own significant product areas and drive strategic initiatives with measurable business outcomes. Reporting Structure: The Senior Product Manager will report to a Director or VP within the Digital Product Strategy & Transformation (DPST) team. This implies a direct line of sight to senior leadership and an opportunity to contribute to high-level strategic discussions. The role will involve extensive collaboration with peers and stakeholders across various departments. Operations Impact: The Senior Product Manager for the My TELUS App Product Strategy will have a profound impact on TELUS' revenue generation, cost reduction, and customer loyalty. By optimizing digital sales channels and self-serve capabilities, they directly influence customer acquisition, retention rates, and operational efficiency. Success in this role contributes significantly to the company's overall digital transformation objectives and competitive positioning in the telecommunications market.

Growth Opportunities:

• Leadership Advancement: Potential to progress to Group Product Manager, Director of Product Management, or VP-level roles within TELUS' digital or product organizations. This could involve managing larger product portfolios or leading bigger teams.
• Specialization & Expertise: Opportunity to deepen expertise in specific areas such as mobile app product strategy, digital sales optimization, customer journey mapping, or advanced analytics within the telecommunications sector.
• Cross-Functional Mobility: Potential to move into related strategic roles in areas like digital transformation, marketing strategy, or business operations within TELUS, leveraging acquired product and strategic skills.
• Industry Acclaim: Successful product launches and strategic contributions can lead to recognition within the telecommunications and digital product management fields.

📝 Enhancement Note: The "Senior" title and the focus on "Product Strategy" indicate that this role is geared towards individuals who can think strategically, lead initiatives independently, and demonstrate significant business impact. The growth opportunities are substantial, reflecting TELUS' commitment to developing talent within its digital transformation efforts. The role offers a clear path for career progression for ambitious product leaders.

🌐 Work Environment

Office Type: This role is designated as "On-site," meaning the expectation is for the Senior Product Manager to work from a TELUS office location in Toronto. This environment fosters in-person collaboration, spontaneous idea generation, and stronger team cohesion. Office Location(s): Toronto, Ontario, Canada. TELUS has multiple office locations in the Greater Toronto Area, offering potential flexibility in terms of commute depending on the specific office assignment. These offices are typically modern, well-equipped, and designed to support collaborative work.

Workspace Context:

• Collaborative Hubs: Offices are likely equipped with various meeting rooms, huddle spaces, and open-plan areas designed to encourage interaction and teamwork among product managers, designers, engineers, and marketing professionals.
• Technology-Rich Environment: Access to robust IT infrastructure, including high-speed internet, modern workstations, and a suite of collaboration tools (e.g., video conferencing, shared document platforms) to support efficient communication and project execution.
• Cross-Functional Proximity: The on-site nature allows for close proximity and frequent, informal interactions with members of the Marketing, Technology, and Design teams, facilitating rapid problem-solving and alignment on product development strategies.

Work Schedule: While a standard 40-hour work week is implied for a full-time role, the dynamic nature of digital product management, especially in a senior capacity, often requires flexibility. This may include occasional work outside of standard business hours to meet critical project deadlines, participate in global team calls if applicable, or respond to urgent issues. The focus is on results and strategic delivery, allowing for some autonomy in managing one's schedule within these parameters.

📝 Enhancement Note: The "On-site" requirement suggests a preference for in-person collaboration, which is often beneficial for strategic product development involving complex discussions and rapid iteration. The Toronto location provides access to a vibrant tech and business hub. The work environment is expected to be professional, technologically advanced, and conducive to cross-functional teamwork, aligning with the needs of a senior strategic role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.
• Hiring Manager Interview: A more in-depth discussion focusing on product management experience, strategic thinking, leadership capabilities, and understanding of the My TELUS App's objectives.
• Case Study/Presentation: Candidates may be asked to prepare and present a case study or product strategy for a hypothetical or existing TELUS digital product. This assesses analytical skills, strategic planning, and presentation abilities.
• Cross-Functional Interviews: Interviews with key stakeholders from Marketing, Technology, Design, and potentially other business units to evaluate collaboration skills and ability to influence diverse teams.
• Final Interview: A discussion with senior leadership (e.g., Director/VP) to finalize the decision, focusing on strategic vision and overall fit for the role and company culture.

Portfolio Review Tips:

• Quantify Impact: For each project in your portfolio, clearly articulate the business problem, your specific role and contributions, the solutions implemented, and most importantly, the quantifiable results achieved (e.g., % increase in conversion, $ saved, NPS improvement).
• Showcase Strategic Thinking: Highlight how you translated business objectives into product strategies and roadmaps. Demonstrate your understanding of customer needs, market dynamics, and competitive landscapes.
• Detail Process & Methodology: Explain the product development lifecycle you followed, whether agile or other methodologies, and your approach to prioritization, backlog management, and stakeholder alignment.
• Tailor to TELUS: Research TELUS' current digital initiatives, its customer base, and its business goals. Frame your portfolio examples to demonstrate how your skills and experience align with TELUS' specific needs for the My TELUS App.
• Focus on the "Why": Beyond just describing what you did, explain the rationale behind your decisions and how they contributed to the overall product strategy and business outcomes.

Challenge Preparation:

• Product Strategy Deep Dive: Prepare to discuss your approach to developing a product strategy for a mobile application, focusing on user acquisition, engagement, monetization (if applicable), and retention within the telecommunications context.
• Problem-Solving Scenarios: Anticipate questions about how you would handle conflicting stakeholder priorities, unforeseen technical challenges, or declining user engagement metrics.
• Data Analysis & Interpretation: Be ready to discuss how you use data to identify opportunities, measure success, and make informed product decisions. Practice articulating insights derived from hypothetical datasets.
• Agile & Collaboration: Prepare examples of how you have effectively collaborated with engineering and design teams in an agile environment, and how you manage dependencies and communication.

📝 Enhancement Note: The application and interview process is designed to assess a candidate's strategic thinking, execution capabilities, and cross-functional collaboration skills. The emphasis on a portfolio and case studies suggests that practical, results-oriented experience is highly valued. Candidates should be prepared to articulate their strategic vision and demonstrate tangible impact.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Tools like Jira, Confluence, Asana, or Trello for backlog management, sprint planning, and documentation.
• Roadmapping Software: Tools such as Aha!, Productboard, or Roadmunk for strategic roadmap planning and visualization.
• Analytics & Reporting:
  • Web/App Analytics: Google Analytics, Adobe Analytics, Mixpanel, Amplitude for tracking user behavior, conversion funnels, and engagement metrics.
  • Business Intelligence (BI) Tools: Tableau, Power BI, Looker for creating dashboards and generating reports on key performance indicators (KPIs).
• CRM & Automation:
  • CRM Systems: Salesforce, Microsoft Dynamics (though less likely for direct product management use, understanding its integration is key).
  • Marketing Automation: Experience with platforms like Marketo or HubSpot could be beneficial for understanding customer journeys from a marketing perspective.
• Prototyping & Design Collaboration: Figma, Sketch, Adobe XD for reviewing designs and providing feedback to UX/UI teams.
• Collaboration Suites: Microsoft 365 (Teams, SharePoint, Office Suite) or Google Workspace for communication and document sharing.

📝 Enhancement Note: While specific tools are not listed, the responsibilities and industry context necessitate proficiency in a range of product management, analytics, and collaboration tools. A Senior Product Manager is expected to be adept at leveraging these tools to drive product strategy, manage development, and measure success. Familiarity with agile tools like Jira and analytics platforms like Google Analytics or Adobe Analytics is highly probable.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A paramount value, driving the focus on understanding and meeting customer needs to deliver exceptional digital experiences and foster loyalty.
• Innovation & Transformation: A commitment to continuously improving and evolving digital products and processes, embracing new technologies and methodologies to stay ahead.
• Data-Driven Excellence: Decisions are grounded in data and analytics, ensuring that product strategies and execution are informed by evidence and aimed at measurable outcomes.
• Collaboration & Partnership: A belief in the power of teamwork, fostering strong relationships across departments to achieve shared goals and drive collective success.
• Accountability & Ownership: Taking responsibility for product success, driving initiatives from conception to completion, and delivering on commitments with a focus on results.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Marketing, Technology, Design, and other business units. A proactive approach to building relationships and fostering open communication channels is essential.
• Agile & Iterative: Embracing a collaborative environment that supports agile methodologies, encouraging feedback loops, iterative development, and continuous improvement.
• Knowledge Sharing: A culture of sharing insights, best practices, and lessons learned across teams to foster collective growth and enhance overall product development capabilities.

📝 Enhancement Note: The values emphasize a forward-thinking, customer-focused, and collaborative approach. For a Senior Product Manager, embodying these values means not only performing their duties but also championing these principles within their team and across the organization, driving a culture of continuous improvement and customer-centric innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Execution: Effectively translating high-level strategic goals into actionable product roadmaps and ensuring these are executed efficiently within a large enterprise structure.
• Navigating Complex Stakeholder Landscapes: Managing diverse priorities and expectations from multiple departments (Marketing, Technology, Operations, Legal) and ensuring alignment towards common objectives.
• Driving Change in a Large Organization: Implementing new strategies and technologies within an established telecommunications company requires strong change management skills and the ability to influence without direct authority.
• Rapid Technological Evolution: Keeping pace with the fast-changing digital landscape, emerging technologies, and evolving customer expectations in the competitive telecommunications market.
• Data Interpretation & Actionability: Ensuring that the vast amounts of data available are effectively analyzed, interpreted, and translated into concrete product improvements and strategic decisions.

Learning & Development Opportunities:

• Advanced Product Management Training: Access to specialized courses, workshops, and certifications focusing on product strategy, digital transformation, and agile leadership.
• Industry Conferences & Events: Opportunities to attend leading industry events (e.g., product management, digital, telecom conferences) to gain insights into emerging trends and network with peers.
• Mentorship Programs: Potential to be mentored by senior leaders within TELUS, gaining valuable insights into career progression, strategic thinking, and leadership development.
• Cross-Functional Project Exposure: Involvement in high-impact, cross-functional initiatives that offer exposure to different business areas and broaden understanding of TELUS' operations.

📝 Enhancement Note: The challenges are inherent to a senior strategic role within a large, dynamic company. Successfully navigating these challenges provides significant opportunities for professional growth and skill development, preparing individuals for future leadership roles. TELUS' investment in its employees' development is evident in the growth opportunities provided.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the product strategy for the My TELUS App to increase digital sales and self-serve activities over the next 12-18 months?" (Focus on framework, data sources, key initiatives, and success metrics.)
• "Describe a time you had to prioritize competing product initiatives with limited resources. What was your process, and what was the outcome?" (Highlight analytical skills, stakeholder management, and decision-making.)
• "How do you stay informed about emerging digital trends and competitive threats in the telecommunications industry, and how would you incorporate these insights into the My TELUS App roadmap?" (Showcase market awareness and strategic agility.)

Company & Culture Questions:

• "Why are you interested in TELUS and specifically this Senior Product Manager role within the My TELUS App team?" (Research TELUS' mission, values, recent digital initiatives, and tailor your response.)
• "Describe your experience working in a large, matrixed organization. How do you ensure alignment and buy-in from diverse stakeholders?" (Provide specific examples of cross-functional collaboration and influence.)
• "How do you measure the success of a digital product beyond just feature delivery? What KPIs are most important to you and why?" (Demonstrate a business-oriented, results-driven mindset.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio example, use a STAR (Situation, Task, Action, Result) or similar framework. Clearly articulate the problem, your role, the actions you took, and the quantifiable results.
• Focus on Impact: Emphasize the business value and customer impact of your work. Use data and metrics to support your claims. For the My TELUS App role, prioritize examples related to digital sales, self-service, customer engagement, or mobile app development.
• Showcase Strategic Thinking: Explain the "why" behind your decisions. How did your strategy align with business goals? How did you consider the customer and market?
• Be Prepared for Deep Dives: Anticipate questions about your decision-making process, the challenges you faced, and alternative approaches you might have considered.
• Conciseness and Clarity: Present your information clearly and concisely. Given the senior nature of the role, focus on high-level strategy and impact, but be ready to drill down into details if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, data-driven decision-making, strong collaboration skills, and a clear understanding of how product management drives business outcomes. The portfolio presentation is a critical component, requiring candidates to effectively communicate their experience and impact in a compelling and data-supported manner.

📌 Application Steps

To apply for this operations position:

• Submit your application through the TELUS Careers portal via the provided URL.
• Tailor Your Resume: Customize your resume to highlight experience directly relevant to product management, digital strategy, mobile app development, customer-centric design, and driving digital sales/self-serve initiatives. Use keywords from the job description, such as "product strategy," "digital transformation," "customer experience," and "agile methodologies."
• Develop Your Portfolio: Curate a selection of your most impactful work, focusing on case studies that demonstrate your ability to define product vision, manage the lifecycle, drive business results, and collaborate cross-functionally. Quantify your achievements with specific metrics.
• Practice Your Pitch: Prepare to articulate your product management philosophy, your approach to strategic planning, and how your experience aligns with TELUS' goals for the My TELUS App. Practice presenting your portfolio highlights concisely and effectively.
• Research TELUS: Gain a deep understanding of TELUS' business, its digital products (especially My TELUS App), its target audience, and its competitive landscape. This will enable you to ask informed questions and tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.