Senior Product Designer, Sports Betting

📍 Job Overview

Job Title: Senior Product Designer, Sports Betting

Company: Veikkaus Oy

Location: Helsinki, Finland (with remote options in Malta or Stockholm/Sweden)

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: June 3, 2026

Experience Level: 5-10 Years (with specific Seniority in Sportsbook)

Remote Status: Hybrid (3 days in office), with remote options available from Malta or Stockholm/Sweden.

🚀 Role Summary

• Drive end-to-end product design for critical sports betting features, from conceptualization through to delivery, ensuring a seamless and engaging customer journey.

• Translate complex sports betting functionalities and real-time data into intuitive, user-centered designs across multiple platforms (iOS, Android, web).

• Foster a collaborative design environment by facilitating workshops, mentoring junior designers, and ensuring high-quality design output through rigorous reviews.

• Champion user needs and business objectives, creating innovative solutions that balance player engagement with responsible gaming principles and the fast-paced nature of sports betting.

• Leverage expert proficiency in Figma and advanced design systems to create scalable, maintainable design assets and ensure consistency across the product ecosystem.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities heavily emphasize UX/UI and interaction design within a specific domain (Sports Betting). The role also includes a significant mentorship component, indicative of a senior-level individual contributor with leadership potential. The remote options in Malta and Stockholm/Sweden, alongside the hybrid model in Helsinki, suggest a global reach for talent within specific regions.

📈 Primary Responsibilities

• Conceptualize, design, and deliver end-to-end user experiences for key sports betting features, including sports discovery, event pages, odds interaction, bet building, betslips, and live betting.

• Develop high-fidelity user flows, interactive prototypes, wireframes, and comprehensive design documentation to effectively communicate design solutions to cross-functional teams.

• Lead and facilitate design thinking workshops, brainstorming sessions, and collaborative problem-solving initiatives with product owners, developers, trading teams, and researchers.

• Provide mentorship and design critique to junior designers, fostering their growth and ensuring adherence to design best practices, quality standards, and brand consistency.

• Actively participate in user research activities, synthesizing feedback to inform design decisions and validate user-centered solutions that align with business goals and the dynamic sports betting market.

• Design for a mobile-first approach while ensuring a consistent and optimized experience across native iOS, native Android, mobile web, and desktop web platforms.

• Collaborate closely with product management and engineering teams to define product roadmaps, prioritize features, and ensure the successful implementation of designs.

📝 Enhancement Note: The responsibilities highlight a full-cycle design ownership, from ideation to delivery, with a strong emphasis on collaboration, mentorship, and cross-platform expertise within the specialized domain of sports betting.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of professional experience in product design, UX design, and UI design.

• At least 3 years of hands-on experience specifically designing and delivering complex Sportsbook or sports betting experiences.

• Proven experience mentoring and guiding junior designers, including design reviews and skill development support.

Required Skills:

• Expert-level proficiency in Figma, including mastery of advanced features such as component systems, auto layout, prototyping tools, and design libraries.

• Strong skills in UX architecture, information architecture, and user journey mapping for complex digital products.

• Advanced capabilities in interaction design, creating intuitive and engaging user interfaces.

• Comprehensive UI design skills, with a keen eye for visual aesthetics, typography, and branding.

• Proven ability to design and deliver across multiple platforms, including native iOS, native Android, mobile web, and desktop web.

• Excellent communication and presentation skills, with the ability to articulate design rationale clearly and persuasively to diverse stakeholders.

Preferred Skills:

• Experience designing for real-time or data-heavy products, which is highly valued in the sports betting domain.

• Familiarity with Agile development methodologies and experience working within cross-functional Scrum or Kanban teams.

• Understanding of sports betting market dynamics, user behaviors, and regulatory considerations.

• Experience with user research methodologies and usability testing.

📝 Enhancement Note: The requirement for 3+ years specifically in Sportsbook experiences is a critical filter. Expertise in Figma is paramount, suggesting it's the core design tool. The blend of B2C, mobile-first, and cross-platform experience is standard for modern digital product design roles, but the emphasis on real-time/data-heavy products and Sportsbook specifics makes this role unique.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in digital product design, with a significant emphasis on sports betting or similar complex B2C applications.

• Detailed case studies demonstrating end-to-end design processes, from initial problem definition and user research to conceptualization, wireframing, prototyping, UI design, and final delivery.

• Examples of complex user flows, interaction design patterns, and UI solutions that highlight problem-solving capabilities and user-centricity.

• Evidence of designing for multiple platforms (iOS, Android, web) and a mobile-first approach.

Process Documentation:

• For each case study, clearly outline the design process undertaken, including methodologies used (e.g., design thinking, user-centered design), research techniques, and decision-making rationale.

• Demonstrate how user needs and business objectives were balanced throughout the design process.

• Provide examples of how design challenges were overcome, showcasing adaptability and problem-solving skills.

• Include reflections on the outcomes of your designs, ideally with measurable results or impact.

📝 Enhancement Note: The portfolio is crucial for this role, especially demonstrating specific experience in sports betting. Candidates should be prepared to articulate their design process, tool proficiency (Figma), and ability to translate complex requirements into user-friendly interfaces. The emphasis on end-to-end ownership and cross-platform design should be evident.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Product Designers with 5-10 years of experience, including specialized Sportsbook design expertise, in a major European city like Helsinki, with remote options in Malta or Stockholm, the estimated salary range is €60,000 - €85,000 annually. This range can vary based on the candidate's specific experience, skills, and the final negotiation.

Benefits:

• Professional Development: Opportunities for continuous learning, skill enhancement, and career growth within the evolving iGaming industry.

• Flexible Hybrid Work Model: A balanced approach allowing for collaboration in the Helsinki office (3 days/week) while offering flexibility.

• Remote Work Options: Possibility to work remotely from Malta or Stockholm/Sweden, providing geographic flexibility.

• Inspiring and Supportive Teammates: Work within a collaborative environment where teamwork and mutual support are valued.

• Comprehensive Employee Benefits: Details available on Veikkaus's careers page, typically including health insurance, pension contributions, vacation days, and other standard benefits.

• Meaningful Challenges: Contribute to the strategic transformation of Finland's gaming market and gain experience in a dynamic, competitive industry.

Working Hours:

• The role is full-time, typically around 40 hours per week.

• A flexible hybrid work model is in place, requiring 3 days per week in the Helsinki office.

• Remote work from Malta or Stockholm/Sweden is also an option.

📝 Enhancement Note: Salary estimation is based on typical market rates for senior design roles in Finland and comparable European tech hubs, considering the specialized nature of the iGaming/Sports Betting industry and the hybrid/remote work flexibility offered. Benefits are inferred from standard practices and specific mentions in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment (specifically, regulated money gaming and iGaming). Veikkaus Oy is the national lottery and gaming company of Finland, committed to responsible gaming.

Company Size: Veikkaus is a significant employer in Finland, employing hundreds to thousands of individuals, indicating a structured organization with established processes but also opportunities for impact.

Founded: Veikkaus has a long history, founded in 1938, and has evolved significantly. Its current iteration as a single, state-owned entity was formed in 2017. This history suggests stability, a strong brand, and a commitment to long-term operations.

Team Structure:

• The role sits within the Betting and iCasino teams, indicating specialization within the broader product organization.

• You will report to Ece Gönenc, Lead Designer, and collaborate closely with Product Designers, Researchers, Product Owners, Developers, and Trading Teams.

Methodology:

• Veikkaus emphasizes a culture of curiosity, continuous learning, and shared success.

• The company promotes a "better game – and work life" philosophy, balancing professional challenges with personal well-being.

• A strong emphasis is placed on responsible gaming principles, which should permeate all product design decisions.

• The company values diverse backgrounds, skills, and perspectives, encouraging applications from various demographics.

Company Website: https://www.veikkausgroup.com/fi

📝 Enhancement Note: Veikkaus operates within a regulated industry, meaning a strong focus on responsible gaming, compliance, and data security is expected. The company culture appears to balance professional ambition with employee well-being and diversity. The hybrid model suggests a modern approach to work.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role. In a design context, this typically means owning significant product areas, mentoring junior colleagues, influencing design strategy, and contributing to design system evolution. It's a strategic individual contributor role with potential for leadership progression.

Reporting Structure: You will report to the Lead Designer, Ece Gönenc. This indicates a clear line of management within the design team, with opportunities for direct guidance and feedback from experienced leadership.

Operations Impact: The Senior Product Designer's work directly influences customer engagement, betting behavior, and ultimately, revenue through intuitive and effective product experiences. Designing for key journeys like bet building and live betting has a direct, high-impact effect on user satisfaction and conversion rates in a high-intensity, real-time environment. The role also contributes to the company's strategic goal of adapting to the changing Finnish iGaming market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Sports Betting product design, understanding complex user behaviors and market dynamics.

• Leadership Development: Grow into a design lead or principal designer role through mentorship and strategic contributions.

• Cross-Functional Growth: Expand understanding of product management, development processes, and trading operations within the iGaming industry.

• Industry Exposure: Gain international experience and insights by working on products for the evolving Finnish market and potentially other regions.

• Design System Evolution: Contribute to the development and refinement of design systems and component libraries.

📝 Enhancement Note: This role offers a clear path for growth within specialized product design, particularly in the high-stakes iGaming sector. The mentorship aspect is a key indicator of senior-level responsibility and potential for future leadership.

🌐 Work Environment

Office Type: Veikkaus operates from its headquarters in Pohjois-Haaga, Helsinki. This is likely a modern office environment designed to foster collaboration and innovation.

Office Location(s):

• Primary: Pohjois-Haaga, Helsinki, Finland.

• Remote Options: Malta or Stockholm/Sweden.

Workspace Context:

• Hybrid Model: The Helsinki office is utilized three days a week, promoting a blend of in-person collaboration and remote flexibility. This setup is designed to facilitate team cohesion, brainstorming, and mentorship while allowing for focused individual work.

• Tools & Technology: Access to industry-standard design tools (Figma), collaboration platforms, and potentially specialized iGaming analytics tools.

• Team Interaction: Opportunities for regular interaction with a diverse, cross-functional team, including designers, researchers, product managers, developers, and trading specialists. The collaborative spirit is a key aspect of the company culture.

Work Schedule:

• Full-time position, approximately 40 hours per week.

• The hybrid model in Helsinki requires presence in the office on specific days, while remote work from Malta or Stockholm/Sweden offers greater location autonomy.

📝 Enhancement Note: The hybrid nature of the Helsinki role and the specific remote options suggest a focus on work-life balance and attracting talent globally, while still valuing in-person collaboration for key team activities.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or recruiter review of application, CV, and portfolio to assess basic qualifications and experience match.

2. Hiring Manager Interview: Conversation with Ece Gönenc (Lead Designer) to discuss experience, design philosophy, specific Sportsbook expertise, and cultural fit.

3. Portfolio Review & Design Exercise: A detailed walkthrough of your portfolio, focusing on your process, decision-making, and specific Sportsbook case studies. This may be accompanied by a small design challenge or take-home exercise to assess practical skills and approach.

4. Cross-Functional Team Interview: Meeting with key stakeholders (e.g., Product Owner, Senior Developer, Researcher) to evaluate collaboration skills, technical understanding, and ability to work within a team environment.

5. Final Interview/Offer: Potential final conversation with senior leadership or HR for offer finalization.

Portfolio Review Tips:

• Highlight Sports Betting Expertise: Ensure your portfolio prominently features your work on Sportsbook or similar complex betting products. Clearly articulate the challenges, your role, and the outcomes.

• Showcase Figma Mastery: Demonstrate your advanced Figma skills, including complex component systems, auto layout, and design libraries. Prepare to discuss how you build and maintain such systems.

• Detail Your Process: For each case study, explain your design process step-by-step. Emphasize user research, problem definition, ideation, iteration, and how you balanced user needs with business goals.

• Quantify Impact: Where possible, include metrics or evidence of the impact of your designs on user behavior, engagement, or business objectives.

• Cross-Platform Consistency: Clearly show how you approach designing for different platforms (iOS, Android, Web) and maintain a cohesive user experience.

• Mentorship Examples: If applicable, include examples or insights into how you have mentored or guided junior designers.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the core problem quickly.

• For take-home challenges, allocate time effectively across research, ideation, design, and documentation.

• For live exercises, think aloud and articulate your reasoning clearly. Focus on process and problem-solving rather than just the final visual output.

• Be prepared to discuss constraints, trade-offs, and alternative solutions.

📝 Enhancement Note: The interview process is typical for senior design roles, with a strong emphasis on portfolio review and demonstrating domain-specific experience. Candidates should prepare to articulate their Figma expertise and mentorship capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory for UI design, prototyping, component systems, auto layout, and design libraries.

• Prototyping Tools: Figma's built-in prototyping capabilities are expected; experience with other tools like InVision or Axure might be a plus but Figma is primary.

• Design Systems: Experience in creating, maintaining, and scaling design systems and component libraries.

Analytics & Reporting:

• Web/App Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior and product performance.

• Data Visualization Tools: Experience with tools that help interpret data for design decisions, though specific tools are not listed.

CRM & Automation:

Other Potential Tools:

• User Research Tools: Platforms for user interviews, usability testing (e.g., UserTesting.com, Lookback).

• Project Management Tools: Jira, Confluence, Trello for agile workflow integration.

• Collaboration Tools: Slack, Microsoft Teams for team communication.

📝 Enhancement Note: Figma is the central tool for this role. Proficiency in design systems and a general understanding of analytics tools are key for a data-informed design approach in a performance-oriented environment like sports betting.

👥 Team Culture & Values

Operations Values:

• Curiosity: Encouraging exploration, learning, and asking questions to drive innovation and problem-solving.

• Shared Success: Emphasizing teamwork, collaboration, and collective achievement over individual accolades.

• Responsibility: Upholding principles of responsible gaming, ethical design, and delivering reliable product experiences.

• Courage: Willingness to take calculated risks, challenge the status quo, and embrace change, especially during market transitions.

• Diversity & Inclusion: Valuing diverse backgrounds, perspectives, and skills to foster a rich and innovative work environment.

Collaboration Style:

• Cross-Functional Integration: Working closely with product, development, research, and trading teams, fostering open communication and shared ownership.

• Workshop Facilitation: Actively leading and participating in collaborative sessions to brainstorm, problem-solve, and align on product direction.

• Mentorship & Peer Review: A culture where senior members guide and support junior colleagues, and constructive feedback is exchanged openly within the design team.

• Data-Informed Decision Making: Utilizing user data and analytics to inform design choices and measure impact.

📝 Enhancement Note: The emphasis on responsible gaming is a critical cultural value for Veikkaus. The company culture seems to promote a balanced approach to work, encouraging personal growth while achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Transformation: Designing for an evolving regulatory landscape and increased competition as the Finnish license market opens.

• Real-time Complexity: Creating intuitive user experiences for high-intensity, real-time betting scenarios that require speed and accuracy.

• Balancing Stakeholders: Effectively integrating the needs of diverse stakeholders, including users, business, trading, and regulatory compliance.

• Mentorship Demands: Balancing individual design contributions with the responsibilities of mentoring junior designers.

• Cross-Platform Consistency: Ensuring a cohesive and optimized user experience across multiple platforms (iOS, Android, Web) with varying technical constraints.

Learning & Development Opportunities:

• Specialized Domain Expertise: Becoming a subject matter expert in Sports Betting product design and the iGaming industry.

• Leadership Skills: Developing leadership capabilities through mentorship and by influencing design strategy.

• Cross-Functional Acumen: Gaining deeper insights into product management, development cycles, and the business aspects of the gaming industry.

• Industry Trends: Staying abreast of emerging technologies, design patterns, and regulatory changes in the iGaming sector.

• Formal Training/Conferences: Potential opportunities for attending industry events or pursuing further certifications relevant to design and product development.

📝 Enhancement Note: The role presents significant opportunities for growth in a dynamic and specialized industry, balanced by the challenges of market evolution and complex product requirements.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your experience designing for Sportsbook or complex real-time betting products. Focus on specific features, challenges, and how you translated them into user-centric solutions.

• Articulate your understanding of responsible gaming principles and how they can be integrated into product design.

• Explain your approach to balancing user needs, business goals, and technical constraints in design decisions.

Company & Culture Questions:

• Research Veikkaus's mission, values, and its role in the Finnish market. Understand their commitment to responsible gaming.

• Be ready to discuss how your personal values align with the company's emphasis on diversity, curiosity, and collaboration.

• Prepare examples of how you have mentored junior designers or contributed to a positive team environment.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key case studies, ideally starting with your most relevant Sports Betting experience.

• Storytelling: For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, and the outcomes achieved.

• Figma Mastery: Be ready to showcase your Figma skills live or through examples. Demonstrate your proficiency with component systems, auto layout, and design libraries.

• Process Focus: Emphasize your design process, showing iterations and how you made decisions based on research, data, or user feedback.

• Quantifiable Results: Whenever possible, present metrics or evidence of the impact of your designs.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of your work.

📝 Enhancement Note: Preparation should focus on demonstrating domain-specific expertise (Sports Betting), tool proficiency (Figma), and strong collaborative/mentorship skills, all within the context of Veikkaus's values and industry.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link, ensuring to include your CV and salary expectations.

• Portfolio Customization: Tailor your portfolio to prominently feature your Sports Betting and complex B2C digital product design experience. Highlight your Figma expertise, cross-platform design work, and process documentation.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of product design experience, with specific emphasis on the 3+ years in Sportsbook design and any mentorship activities. Use keywords such as Figma, UX Architecture, Interaction Design, UI Design, Mobile-First, and Cross-Platform.

• Interview Preparation: Practice walking through your portfolio with a focus on storytelling, process, and impact. Prepare answers for questions related to design strategy, responsible gaming, and collaboration. Rehearse your approach to presenting case studies.

• Company Research: Thoroughly research Veikkaus Oy, its mission, values, and its strategic position in the evolving Finnish iGaming market. Understand their commitment to responsible gaming and their company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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