Senior Product Designer - Media

📍 Job Overview

Job Title: Senior Product Designer - Media

Company: The Weather Company

Location: Atlanta, GA, United States

Job Type: Full-Time

Category: Product Design / Media Operations

Date Posted: April 22, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design of next-generation, cloud-based weather storytelling tools, bridging traditional broadcasting with digital and social media platforms.

• Leverage cutting-edge AI tools (e.g., Claude, Figma AI, Adobe Firefly) to accelerate design workflows, from concept to development, fostering a "workplace of the future" environment.

• Translate complex weather data and AI insights into intuitive, engaging user experiences for both B2B (news stations) and B2C (end-consumers) audiences.

• Drive the end-to-end design process, including user research, wireframing, prototyping, and high-fidelity mockups, with a focus on cross-platform content creation and distribution.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on media and AI integration. The core function involves designing user interfaces and workflows for meteorologists and content creators to produce weather-related stories across various digital and social platforms, heavily utilizing AI to enhance efficiency and innovation. The "Media" in the title signifies a focus on content creation and distribution within the media industry, with a specific application in weather forecasting.

📈 Primary Responsibilities

• Design intuitive tools and interfaces that empower meteorologists to create and distribute compelling weather stories across digital, social, and linear platforms, targeting diverse audience segments.

• Champion the integration of AI tools (e.g., Claude, VS Code, Cursor, Figma AI, Adobe Firefly) into daily design and development workflows to enhance efficiency, speed up iteration cycles, and drive operational excellence.

• Develop user personas, journey maps, and information architectures to ensure the creation of seamless, user-friendly experiences that simplify complex weather data and AI-driven insights.

• Rapidly produce wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts and the functional value of proposed solutions to internal teams and external clients.

• Conduct user research, including user testing and feedback analysis, to gather insights and validate design decisions, enabling rapid iteration and continuous improvement of user experiences.

• Collaborate closely with Product Management, Engineering, Business Development, and Sales teams to ensure design feasibility, behavioral excellence, and alignment with business objectives.

• Act as a customer advocate by presenting design solutions and value propositions directly to national and local news stations, supporting sales and business development efforts.

• Define and maintain high-fidelity design systems, ensuring consistency and scalability across all product offerings and platforms.

📝 Enhancement Note: The responsibilities highlight a blend of core product design functions with a significant focus on AI utilization and media-specific content creation workflows. The emphasis on B2B2C complexity suggests a need for designs that cater to both professional users (meteorologists) and end-consumers, requiring a nuanced understanding of different user needs and motivations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5+ years of demonstrated experience in user experience (UX) and visual design for B2B/enterprise and/or consumer-facing applications, with a significant portion in the media or content creation space.

Required Skills:

• Proven expertise in User Experience (UX) and Visual Design principles.

• Extensive proficiency with design and prototyping tools, with a strong emphasis on Figma.

• Demonstrated experience leveraging AI tools (e.g., Claude, Midjourney, Cursor, VS Code plugins, Figma AI, Adobe Firefly) to accelerate the design process, solve user problems, and improve operational efficiency.

• Ability to create and maintain high-fidelity design systems to ensure product consistency and scalability.

• Experience in defining user personas, user journeys, and information architecture to craft intuitive user experiences.

• Proficiency in rapid prototyping and wireframing to quickly visualize and test design concepts.

• Strong understanding of user research methodologies and user testing, with the ability to translate insights into actionable design improvements.

• Familiarity with modern video editing and content creation tools (e.g., Adobe Premiere, or similar suites) and their underlying workflows.

• Experience designing for native mobile applications and responsive web patterns within a media context.

Preferred Skills:

• Personal or professional experience in social media content creation or digital storytelling.

• Familiarity with weather data and its application in media.

• Experience working in an agile development environment.

• Understanding of cloud-based technology solutions and their design implications.

• Knowledge of A/B testing and data-driven design optimization techniques.

📝 Enhancement Note: The requirements emphasize AI tool proficiency as a critical differentiator, alongside traditional UX/UI skills and media context. The "5+ years" is a baseline, and the emphasis on AI tools suggests that candidates with demonstrated experience in this area will be highly competitive. The "media context" implies a need for understanding content lifecycles and distribution channels.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5+ years of UX and visual design work, with a strong emphasis on media-related projects or complex data simplification.

• Specific case studies demonstrating the application of AI tools to accelerate design workflows, solve user problems, and achieve measurable improvements in efficiency or user experience.

• Examples of designing for both B2B (enterprise/professional tools) and B2C (consumer-facing applications) environments, highlighting the ability to cater to diverse user needs.

• Demonstrations of creating and maintaining high-fidelity design systems, illustrating consistency, scalability, and adherence to best practices.

• Visualizations of complex data sets transformed into intuitive and actionable user interfaces, particularly relevant to weather data or similar technical information.

Process Documentation:

• Case studies detailing the design thinking process, from problem identification and user research to ideation, prototyping, and final implementation, with a focus on AI integration and iterative improvements.

• Evidence of collaborating with engineering and product teams, including examples of how design challenges were overcome through cross-functional partnership.

• Documentation of user research findings and how they directly influenced design decisions and product strategy.

• Examples of user testing methodologies employed and the impact of user feedback on refining the final product.

📝 Enhancement Note: The portfolio is paramount for this role, requiring clear evidence of AI tool utilization in design processes and the ability to translate complex data into user-friendly interfaces, especially within a media context. Candidates should be prepared to walk through their design process, highlighting innovation and efficiency gains achieved through AI.

💵 Compensation & Benefits

Salary Range: The estimated salary range for a Senior Product Designer in Atlanta, GA, with 5+ years of experience in a hybrid work environment, is between $120,000 and $160,000 annually. This estimate is based on industry benchmarks for similar roles in the Atlanta metropolitan area, considering the company's size and the specialized nature of AI integration and media design.

Benefits:

• Flexible Time Off program: Encourages work-life balance and personal well-being.

• Hybrid Work Model: Offers a balance between in-office collaboration and remote flexibility.

• Comprehensive Medical Insurance: Includes a $0 cost premium option for employee coverage, with benefits effective from day one.

• Competitive 401K Match: A strong retirement savings plan with no vesting requirement.

• National Health, Dental, and Vision Plans: Full suite of health coverage options.

• Progressive Family Plan Benefits: Support for employees with family needs.

• Impactful Work: Opportunity to contribute to a global, industry-leading technology company.

• Collaborative Environment: Work within a team that fosters innovation and shared success.

Working Hours: A standard 40-hour work week is expected, with flexibility offered through the hybrid model. The emphasis on AI-augmented design suggests a focus on output and efficiency rather than strict adherence to traditional hours, though core business hours will apply for collaboration.

📝 Enhancement Note: Salary is estimated based on the "Senior" title, the specified experience level (5+ years), the location (Atlanta, GA), and the hybrid work arrangement, aligning with typical compensation for product design roles in major tech hubs. The benefits listed are directly extracted from the provided text and are presented to highlight the comprehensive package offered.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Weather Company operates in the Technology, Media, and Data & Analytics sectors, providing critical weather insights and media solutions. As part of IBM, it benefits from a large corporate structure while maintaining a focus on its specialized domain.

Company Size: The Weather Company is a significant entity within IBM, implying a large organizational structure with many employees, offering numerous career paths and resources. This size suggests robust internal processes and a wide array of specialized teams.

Founded: The Weather Company has a long history in weather forecasting, with The Weather Channel launching in 1982. Its evolution into IBM's weather arm signifies a commitment to technological advancement and data-driven innovation.

Team Structure:

• The design team likely operates within a Product or Engineering division, collaborating closely with Product Managers, Engineers, and potentially data scientists.

• As a "Senior" role, there may be opportunities for mentorship or leading specific design initiatives within the team.

Methodology:

• Data Analysis & Insights: The team heavily relies on weather data, AI insights, and user analytics to inform design decisions and product strategy.

• Workflow Planning & Optimization: A key focus is on streamlining content creation and distribution processes, leveraging AI for efficiency.

• Automation & Efficiency: Embracing AI tools for daily operational tasks and design workflows is a core expectation.

Company Website: https://www.weather.com/

📝 Enhancement Note: The company context emphasizes The Weather Company's position as a leader in weather data and media, now integrated with IBM. The "business in transition" mentioned in the job brief suggests a dynamic environment focused on modernizing its services through cloud and AI technologies, which will shape the team's operational approach.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior Product Designer" role, indicating a mid-to-senior level position within the design hierarchy. It requires significant autonomy, a strong portfolio, and the ability to influence design direction and mentor junior designers. The role is expected to drive significant design initiatives with minimal supervision.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Director of Product Design, or a Head of UX. They will collaborate extensively with Product Managers, Engineering Leads, and potentially business development or sales teams, especially when presenting to clients.

Operations Impact: The designer's work will directly impact the company's ability to deliver engaging weather content across digital and social platforms. By simplifying complex data and leveraging AI, they will enhance the user experience for millions of consumers and provide valuable tools for B2B clients (news stations), thereby influencing user engagement, content consumption, and ultimately, revenue through advertising and subscription models.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in AI-augmented design, cross-platform content strategy, and complex data visualization.

• Leadership Potential: Opportunities to lead design projects, mentor junior designers, and contribute to the strategic direction of the design team and product roadmap.

• Industry Exposure: Gain insights into the evolving media landscape, weather technology, and AI integration within large enterprise environments.

• Cross-functional Development: Enhance skills in stakeholder management, client presentations, and collaboration with diverse teams like engineering, product, and sales.

📝 Enhancement Note: The role offers substantial growth potential, moving beyond individual contributor tasks to influencing product strategy and potentially leading design efforts. The integration of AI and media focus provides a unique specialization path.

🌐 Work Environment

Office Type: The company offers a Hybrid work model, suggesting a combination of in-office days for collaborative work and remote days for focused individual tasks. This model aims to balance team cohesion with individual flexibility.

Office Location(s): The primary location mentioned is Atlanta, GA. This is a major hub for media and technology, suggesting a vibrant professional environment.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration mean the workspace will likely facilitate team meetings, brainstorming sessions, and design critiques.

• Technology & Tools: Employees will have access to modern design software, AI tools, and potentially specialized hardware needed for design and prototyping.

• Team Interaction: Opportunities for regular interaction with product managers, engineers, and other designers, fostering a supportive and innovative atmosphere.

Work Schedule: A standard full-time schedule is expected, likely around 40 hours per week. The hybrid nature allows for some flexibility in daily scheduling, but core collaboration hours will be essential for team syncs and client interactions.

📝 Enhancement Note: The hybrid work environment is a key aspect, implying a need for strong remote collaboration skills alongside in-office presence for team synergy and client-facing activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios, focusing on experience with UX/UI design, AI tools, and media context.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, highlighting 2-3 key projects that demonstrate their skills in AI-augmented design, data simplification, and cross-platform storytelling. Be prepared to discuss your process, challenges, and outcomes.

• Design Exercise/Challenge: A practical design task may be given, either before or during the interview process, to assess problem-solving skills, design thinking, and ability to apply AI tools to a specific problem.

• Behavioral & Situational Interviews: Expect questions designed to assess collaboration style, problem-solving approach, ability to handle ambiguity, and how you "challenge and are challenged" by peers.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially Sales/Business Development to evaluate collaboration and communication skills.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how AI tools were used to accelerate workflows, solve problems, or enhance the user experience. Quantify the impact where possible (e.g., "reduced design iteration time by X%").

• Data Simplification Focus: Include projects where you transformed complex data (especially weather-related) into intuitive and actionable interfaces. Explain your design rationale.

• Cross-Platform Storytelling: Present examples of designs for digital and social media, demonstrating an understanding of content creation and distribution across different channels.

• B2B2C Nuances: If possible, showcase projects that address both professional and consumer user needs, explaining how you balanced these requirements.

• Process & Rationale: Be ready to articulate your design process, from research to execution, and explain the "why" behind your design decisions.

Challenge Preparation:

• Understand the Problem: For any design challenge, thoroughly understand the user needs, business goals, and technical constraints.

• Leverage AI: Think about how AI tools could be applied to solve the problem or speed up your design process within the challenge.

• Focus on User Flows: Demonstrate your ability to map out user journeys and design intuitive interactions.

• Communicate Clearly: Practice articulating your design decisions and rationale concisely.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to integrate AI into their design workflow and their understanding of media content creation challenges. A strong, well-presented portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, expected to be used extensively for UI design, wireframing, and high-fidelity mockups. Candidates must demonstrate advanced proficiency.

• AI Design Suites: Expertise in AI tools such as Claude, VS Code, Cursor, Figma AI, Adobe Firefly, and Midjourney is a significant requirement. These are expected to be integrated into daily workflows for ideation, content generation, and workflow acceleration.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial for specific use cases.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools that track user behavior and engagement (e.g., Google Analytics, Adobe Analytics, Mixpanel) to inform design decisions.

• Data Visualization Tools: Ability to work with or design for data visualization tools that present complex weather data effectively.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how design impacts user journeys within CRM systems (e.g., Salesforce) is beneficial, especially for B2B aspects.

• Project Management Tools: Proficiency with tools like Jira, Asana, or Trello for managing design tasks and collaborating with engineering teams.

• Content Management Systems (CMS): Familiarity with CMS platforms common in media organizations.

📝 Enhancement Note: The emphasis on AI tools is paramount. Candidates should be prepared to discuss specific AI tools they've used in their design process and the impact they've had. Figma is the assumed primary design tool.

👥 Team Culture & Values

Operations Values:

• Innovation & Future-Forward: A strong drive to explore and implement cutting-edge technologies, particularly AI, to redefine weather storytelling and operational efficiency.

• Collaboration & Partnership: Emphasis on working closely with product, engineering, sales, and business development teams to achieve shared goals and deliver integrated solutions.

• User-Centricity: A commitment to understanding and designing for the needs of both media professionals (B2B) and end-consumers (B2C), ensuring delightful and effective experiences.

• Data-Driven Decision Making: Utilizing weather data, user analytics, and AI insights to inform design choices and measure impact.

• Efficiency & Agility: A culture that values speed, iteration, and leveraging tools like AI to streamline processes and adapt quickly to market changes.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in cross-functional teams, contributing insights and collaborating on product strategy.

• Challenging & Being Challenged: An environment that encourages constructive debate and critical feedback among team members to push for the best possible outcomes.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings from user research, and insights on AI tool usage across the team and wider organization.

📝 Enhancement Note: The culture prioritizes innovation, particularly with AI, and strong cross-functional collaboration. Candidates who are proactive, enjoy constructive debate, and are eager to experiment with new technologies will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Traditional and Digital Media: Designing solutions that effectively transition from established linear broadcasting workflows to dynamic digital and social platforms.

• Simplifying Complex Data: Translating vast and intricate weather data and AI outputs into easily digestible and actionable insights for diverse user groups.

• AI Integration Pace: Keeping up with the rapid advancements in AI tools and effectively integrating them into design workflows while maintaining quality and ethical standards.

• Cross-Platform Consistency: Ensuring a cohesive and engaging user experience across multiple digital and social media platforms.

Learning & Development Opportunities:

• AI Tool Specialization: Opportunity to become an expert in leveraging a wide array of AI tools for design and content creation.

• Media & Content Strategy: Deepen understanding of modern media production, digital storytelling, and audience engagement strategies.

• Leadership Development: Potential to grow into design leadership roles, managing projects, mentoring junior designers, and shaping product vision.

• Industry Exposure: Gaining experience within a leading weather data provider and its integration with a major tech company (IBM), offering unique industry insights.

📝 Enhancement Note: The role presents an exciting opportunity to be at the forefront of AI-driven media design, offering significant learning and growth potential in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "How would you use AI tools to redesign the workflow for a meteorologist creating a social media weather segment?" - Preparation: Think about AI for script generation, visual asset creation, personalized forecast tailoring, and automated posting.

• "Describe a time you had to simplify highly complex data for a non-technical audience. What was your process, and what tools did you use?" - Preparation: Focus on data visualization, user research, iterative design, and potentially AI-assisted data summarization.

Company & Culture Questions:

• "What excites you about The Weather Company's mission and its transition to cloud-based, AI-augmented storytelling?" - Preparation: Research their recent initiatives, especially those involving AI and digital transformation.

• "How do you handle constructive criticism or disagreements with product managers or engineers regarding design decisions?" - Preparation: Emphasize your collaborative approach, data-driven arguments, and focus on user outcomes.

Portfolio Presentation Strategy:

• AI-First Narrative: Begin by showcasing how AI was instrumental in your design process or the final product's success.

• Data-to-Story: Clearly articulate how you translated complex data into compelling narratives or intuitive user experiences.

• Cross-Platform Examples: Dedicate slides or sections to illustrate your understanding of designing for diverse media channels.

• Process & Rationale: For each project, walk through your design thinking, user research, AI tool application, and the specific rationale behind key decisions.

• Concise & Impactful: Focus on the most relevant projects and present them clearly and concisely, leaving time for Q&A.

📝 Enhancement Note: Interviews will heavily probe the candidate's practical application of AI in design, their ability to handle complex data for media, and their collaborative approach within a fast-paced, evolving environment.

📌 Application Steps

To apply for this Senior Product Designer - Media position:

• Submit your application through the provided Greenhouse link, ensuring all sections are completed accurately.

• Curate Your Portfolio: Select 3-4 projects that best showcase your experience with AI-augmented design, complex data simplification (especially for media), and cross-platform content creation. Clearly articulate your role, process, and the impact of your design solutions using AI.

• Tailor Your Resume: Highlight your 5+ years of UX/UI experience, specific AI tool proficiencies (Figma, Claude, etc.), and any experience in media or B2B/enterprise design. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on your design process, the challenges you overcame, and the quantifiable results achieved, particularly those influenced by AI. Be ready to discuss your approach to user research and collaboration.

• Research The Weather Company: Understand their current products, their transition to cloud and AI, and their position in the media and weather technology market. Familiarize yourself with their target audiences (meteorologists, consumers) and competitors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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