Senior Product Designer, iCasino

📍 Job Overview

Job Title: Senior Product Designer, iCasino

Company: Veikkaus Oy

Location: Helsinki, Finland (with remote options in Malta or Stockholm/Sweden)

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-03

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office) with remote possibilities

🚀 Role Summary

• Drive end-to-end product design for core iCasino features, translating concepts into high-fidelity UI, interactive prototypes, and comprehensive design documentation.

• Champion user-centered design principles, rigorously leveraging customer insights, research data, and analytics to inform design decisions and optimize user experiences.

• Foster a collaborative design environment by facilitating workshops, mentoring junior designers, and ensuring design quality and consistency across all digital touchpoints.

• Strategically align user needs with business objectives, ensuring that all design solutions contribute to both customer satisfaction and company goals within the competitive iGaming landscape.

• Contribute to the evolution of Veikkaus's digital presence by shaping the look, feel, and usability of iCasino products, creating seamless and intuitive interactions.

📝 Enhancement Note: This role is critical for Veikkaus's strategic expansion into the liberalized Finnish iGaming market in 2027. The Senior Product Designer will be instrumental in developing and refining the iCasino product offering to be competitive internationally, requiring a blend of strong design execution and strategic thinking within a regulated industry. The hybrid work model with specific remote options indicates a modern approach to talent acquisition, prioritizing expertise over strict location adherence.

📈 Primary Responsibilities

• Conceive, design, and deliver end-to-end solutions for key iCasino features, encompassing user flows, wireframes, interactive prototypes, and final UI assets.

• Produce high-quality design documentation, including detailed specifications and style guides, to ensure clear communication and implementation by development teams.

• Lead and facilitate design thinking workshops and brainstorming sessions to generate innovative solutions and shape design outcomes.

• Provide mentorship and design critique to junior designers, fostering their growth and ensuring adherence to quality standards and brand consistency.

• Integrate user research findings, usability testing results, and performance metrics into the design process to iteratively improve product usability and effectiveness.

• Collaborate effectively with Product Owners, Researchers, Developers, and other stakeholders to ensure cohesive product development and alignment on design strategy.

• Maintain and evolve scalable design systems, ensuring consistency, efficiency, and best practices across all digital platforms (iOS, Android, responsive web).

• Apply AI-supported workflows and tools within Figma to enhance design efficiency and explore innovative design solutions.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design, from conceptualization to final delivery, with a strong focus on collaboration and mentorship. The explicit mention of "AI-supported workflows" suggests that the company is embracing emerging technologies in its design process, and candidates with experience or a keen interest in this area will be highly valued.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of dedicated experience in product design or UX design.

• Proven track record of leading the end-to-end design process for consumer-facing digital products.

• Extensive experience in delivering high-quality native mobile (iOS, Android) and responsive web experiences, with a strong app-first design mindset.

• Demonstrated experience in UX architecture, interaction design, and UI design.

Required Skills:

• Proficiency in Figma, including advanced use of libraries, components, and collaborative features.

• Expertise in creating interactive prototypes to effectively communicate design concepts and user flows.

• Strong ability to interpret and apply customer insights, user research, and data analytics to guide design decisions.

• Excellent communication and presentation skills, with the ability to articulate design rationale, gain stakeholder buy-in, and effectively integrate feedback.

• Experience in mentoring junior designers and contributing to a positive and productive design culture.

Preferred Skills:

• Direct experience within the international iGaming industry (iCasino, betting, etc.).

• Familiarity with AI tools and applications within design workflows.

• Experience with design documentation and creating comprehensive design specifications.

• Understanding of front-end development principles to facilitate smoother handoffs.

📝 Enhancement Note: While a degree is listed, the emphasis on "5+ years of experience" and a "track record of leading end-to-end design" suggests that practical experience and a strong portfolio will be paramount. The preference for iGaming experience indicates a desire for candidates who can quickly understand the nuances and regulatory considerations of this specific industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating a clear design process from problem definition to final solution.

• Examples of native mobile (iOS/Android) and responsive web design projects, highlighting your app-first approach and cross-platform considerations.

• Case studies that clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes or impact.

• Demonstrations of UX architecture, interaction design, and high-fidelity UI design skills, including user flows and wireframes.

Process Documentation:

• Showcase your ability to document design processes, including user research methodologies, testing procedures, and design rationale.

• Provide examples of how you've used customer insights, research, and data to drive design decisions and improve product outcomes.

• Illustrate your experience in facilitating design workshops and collaborative sessions to shape design direction.

• Include examples of how you have mentored junior designers and contributed to design culture through feedback and guidance.

📝 Enhancement Note: The portfolio is a critical component for this role. Candidates should prepare to present detailed case studies that not only showcase visual design but also the strategic thinking, problem-solving methodology, and impact measurement behind their work. Demonstrating proficiency with Figma, including advanced features like libraries and collaborative workflows, is essential.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive employee benefits package as detailed by Veikkaus.

• Opportunities for professional development and continuous learning.

• A supportive and collaborative work environment with inspiring teammates.

• Opportunities to contribute to shared success in both domestic and international markets.

• Balanced work-life integration, with a focus on well-being.

Working Hours:

• Standard full-time position, likely around 40 hours per week. Flexibility is offered through the hybrid model, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in Finland and the specific requirements of the iGaming industry. Actual compensation will be determined by the candidate's experience, skills, and negotiation. The remote options in Malta and Stockholm suggest potential variations in benefits or tax implications, which candidates should clarify.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming / Gambling (iGaming)

Company Size: Veikkaus Oy is a large, state-owned Finnish gaming company, employing over 2,000 people. This scale suggests a structured environment with established processes but also opportunities for significant impact.

Founded: 1938 (as a merger of earlier lottery organizations). Veikkaus has a long history, evolving from a domestic lottery operator to a comprehensive gaming group.

Team Structure:

• The role sits within the Betting and iCasino teams, reporting to the Head of Design.

• Collaboration is expected with other product designers, researchers, product owners, and developers.

Methodology:

• Veikkaus emphasizes responsible gaming as a core operational principle.

• The company values caring, teamwork, and courage, fostering a culture of continuous improvement and innovation.

• Design decisions are guided by customer needs, business goals, and data-driven insights.

• A hybrid work model suggests a modern approach to collaboration, balancing in-person interaction with remote flexibility.

Company Website: https://www.veikkausgroup.com/

📝 Enhancement Note: Veikkaus's identity as a state-owned entity suggests a strong emphasis on responsibility, regulatory compliance, and a commitment to societal good (e.g., funding good causes). For operations professionals, this translates to a stable yet evolving environment where ethical considerations are paramount. The upcoming market liberalization in 2027 is a significant strategic driver, making this a dynamic period for the company.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is positioned as a key individual contributor with leadership responsibilities in design mentorship and process ownership. It signifies a mid-to-senior level career stage, expecting significant autonomy and impact.

Reporting Structure:

• Reports directly to Sanna Shibasaki-Rosenberg, Head of Design.

Operations Impact:

• Directly influences the user experience and perceived quality of Veikkaus's iCasino products, which are critical for market competitiveness.

• Designs will shape customer engagement, retention, and ultimately, revenue generation in the iGaming sector.

Growth Opportunities:

• Potential to grow into a Lead Product Designer or Design Manager role, overseeing larger projects or teams.

• Opportunity to specialize further in the iGaming industry, becoming a subject matter expert.

• Development of leadership skills through mentoring and facilitating design workshops.

• Contribution to a company undergoing significant international expansion and market transformation, offering unique strategic project experience.

• Access to continuous learning and development programs, including potential for industry conferences or certifications.

📝 Enhancement Note: The "Senior" title coupled with mentorship duties suggests a clear path for growth within Veikkaus's design organization. The company's international ambitions and upcoming market liberalization present exciting challenges and opportunities for a designer looking to make a significant impact in a growing sector.

🌐 Work Environment

Office Type: Veikkaus's headquarters in Pohjois-Haaga, Helsinki, is described as a modern office space designed to foster collaboration.

Office Location(s):

• Primary: Aku Korhosen Tie 2, Pohjois-Haaga, Helsinki, FI-00440.

Workspace Context:

• Hybrid model: Employees are expected to be in the office three times a week, facilitating in-person collaboration, team building, and spontaneous idea exchange crucial for design work.

• The office environment likely supports creative work, with necessary tools and technology readily available.

Work Schedule:

• Full-time position, with a standard 40-hour work week.

• The hybrid model allows for flexibility in managing work hours and location, supporting a healthy work-life balance.

📝 Enhancement Note: The hybrid model with specific remote allowances is a key aspect of the work environment. It indicates a trust in employees to manage their time effectively while ensuring that in-person collaboration remains a priority for key design activities. Candidates comfortable with this blended approach will thrive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio against requirements.

• Portfolio Presentation & Discussion: Candidates will likely present a selection of their work, discussing their process, design decisions, and impact. This is a crucial stage for assessing senior-level thinking and communication.

• Skills Assessment/Design Challenge: May involve a practical design exercise or case study analysis to evaluate problem-solving skills, design thinking, and Figma proficiency.

• Team/Stakeholder Interviews: Meetings with the Head of Design, Product Owners, and potentially other designers or developers to assess cultural fit, collaboration style, and technical depth.

• Final Interview: Likely with senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 projects that best demonstrate your end-to-end design capabilities, especially those involving native mobile or responsive web design for consumer products.

• Highlight iGaming Experience (if applicable): If you have iGaming experience, make these projects prominent to showcase your industry understanding.

• Structure Your Case Studies: For each project, clearly outline the problem, your role and responsibilities, the design process (research, ideation, prototyping, testing), key decisions made, and the impact/outcomes (quantifiable metrics are ideal).

• Emphasize Figma Proficiency: Be prepared to discuss your use of Figma, including libraries, component systems, collaboration features, and any AI-supported workflows you employ.

• Showcase Mentorship: If possible, include examples or discuss your approach to mentoring junior designers.

• Be Ready for Questions: Anticipate questions about your design rationale, how you handle feedback, how you balance user needs with business goals, and your experience with design systems.

Challenge Preparation:

• Familiarize yourself with common iGaming product features and user considerations.

• Practice articulating your design process verbally and visually, as this will be key during the portfolio review and any potential case study.

• Prepare to discuss your approach to creating and maintaining design systems, as this is a core requirement.

• Be ready to discuss how you use data and user research to inform your design decisions.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates should prepare a digital portfolio that is easily navigable and clearly demonstrates their design process and impact. Given the role's seniority, expect in-depth discussions about strategic thinking and leadership capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory and central to the role. Proficiency expected in advanced features like libraries, components, prototyping, collaboration, and exploring AI-supported workflows.

• Prototyping Tools: Figma's built-in capabilities are key, but familiarity with other prototyping tools may be beneficial.

• Design Systems: Experience in building, maintaining, and scaling design systems is crucial.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how to use analytics and reporting tools (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions is highly valued.

CRM & Automation:

• Not directly relevant to this product design role, but understanding how design impacts user journeys within CRM or marketing automation contexts could be a plus.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. Candidates should be prepared to elaborate on their advanced Figma usage and their philosophy on design systems. Familiarity with data analysis tools will differentiate candidates, showing a data-driven approach to design.

👥 Team Culture & Values

Operations Values:

• Caring: Demonstrated through a focus on user needs, responsible gaming principles, and supporting colleagues.

• Teamwork: Essential for effective collaboration across product, design, and development teams.

• Courage: Willingness to challenge the status quo, propose innovative solutions, and provide constructive feedback.

• Responsibility: A core value for Veikkaus, extending to design in terms of ethical considerations, user well-being, and delivering reliable products.

• Continuous Improvement: A drive to constantly refine processes, products, and skills.

Collaboration Style:

• Highly collaborative, working closely with Product Owners, Researchers, Developers, and other designers.

• Emphasis on open communication, constructive feedback, and shared ownership of product outcomes.

• Facilitation of design workshops promotes inclusive decision-making.

• Mentorship culture fosters knowledge sharing and team development.

📝 Enhancement Note: Veikkaus's stated values—caring, teamwork, courage—are deeply embedded in their culture. Candidates are expected to embody these values in their daily work, especially in how they interact with users, colleagues, and the product itself, particularly concerning responsible gaming.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Liberalization: Designing for a competitive international iGaming market following Finland's license market opening in 2027 requires innovation and strategic differentiation.

• Balancing Business and User Needs: Effectively integrating complex business goals and regulatory requirements with intuitive and engaging user experiences.

• Cross-Platform Consistency: Ensuring a high-quality, consistent user experience across native mobile apps (iOS, Android) and responsive web platforms.

• Mentoring and Design Leadership: Effectively guiding junior designers while also executing senior-level design tasks.

• Remote/Hybrid Collaboration: Maintaining strong team cohesion and design quality in a hybrid and partially remote work environment.

Learning & Development Opportunities:

• Deep dive into the intricacies of the international iGaming industry and its user behaviors.

• Opportunity to influence and shape product strategy for a major market shift.

• Skill development in advanced Figma workflows, AI-assisted design, and scalable design systems.

• Leadership development through mentoring and cross-functional collaboration.

• Potential to attend industry conferences and pursue relevant certifications.

📝 Enhancement Note: This role presents a significant opportunity to be at the forefront of a major industry shift. The challenges are substantial but come with equally significant rewards in terms of professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led end-to-end design for a complex consumer digital product. What was your process, what challenges did you face, and what was the outcome?" (Focus on your structured approach, decision-making, and impact).

• "How do you balance user needs with business objectives, especially in a regulated industry like iGaming?" (Prepare examples of trade-offs and how you navigated them).

Company & Culture Questions:

• "What interests you about Veikkaus and the iGaming industry, particularly in light of the upcoming market liberalization?" (Show your research and understanding of the company's strategic direction).

• "How would you contribute to Veikkaus's culture of Caring, Teamwork, and Courage as a Senior Product Designer?" (Connect your personal values and work style to the company's ethos).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as narratives, clearly outlining the problem, your journey, and the resolution.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and easy to follow. Use high-fidelity mockups and interactive prototypes where appropriate.

• Process Focus: Dedicate significant time to explaining your design process, the rationale behind your decisions, and how you incorporated feedback and data.

• Impact Metrics: Quantify the success of your projects whenever possible (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Figma Demo (Optional but Recommended): Be prepared to briefly showcase specific Figma techniques you used, especially related to your design system or complex prototyping, if relevant to a project.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both your design craft and your strategic thinking. Prepare to articulate your thought process, demonstrate your problem-solving abilities, and showcase how you align with Veikkaus's values and business objectives.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application along with your CV and salary request through the provided link by June 17, 2026.

• Portfolio Customization: Tailor your portfolio to highlight relevant projects, especially those demonstrating end-to-end design for consumer digital products, native mobile/web experiences, and any iGaming exposure. Clearly articulate your process and impact within each case study.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience, specific skills in Figma, UX architecture, UI design, and experience with design systems. Use keywords from the job description to align with ATS scanning.

• Interview Preparation: Practice presenting your portfolio, focusing on clear storytelling, design rationale, and quantifiable results. Prepare for questions about your experience, mentorship approach, and understanding of the iGaming market.

• Company Research: Familiarize yourself with Veikkaus's mission, values, and recent developments, particularly their strategic focus on international iGaming expansion. Understand their commitment to responsible gaming.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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