Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Pointr

Location: London, United Kingdom

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-08-24

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end user experience (UX) and user interface (UI) design for Pointr's mobile applications, ensuring seamless and intuitive user journeys.

• Drive the evolution and maintenance of the mobile design system, ensuring consistency and scalability across iOS and Android platforms.

• Collaborate closely with Product Management and Engineering teams to translate complex requirements into high-fidelity, user-centric mobile features.

• Utilize user feedback, analytics, and usability testing to iteratively improve core app functionalities and user engagement metrics.

• Act as a key contributor in a fast-paced, flat organizational structure, taking complete ownership of mobile product experiences from concept to QA.

📝 Enhancement Note: This role is specifically for a Senior Product Designer focused on mobile applications, emphasizing end-to-end ownership, design system contribution, and cross-functional collaboration within a growing tech startup. The role requires a strong blend of structured thinking, creative execution, and a deep understanding of mobile design principles for both iOS and Android.

📈 Primary Responsibilities

• Own the complete UX/UI design lifecycle for new and existing mobile app features, from initial user research and ideation through to final implementation and post-launch analysis.

• Develop comprehensive user flows, detailed wireframes, interactive prototypes, and high-fidelity UI designs that clearly articulate product requirements and user interactions.

• Actively contribute to and maintain the mobile design system, ensuring adherence to established guidelines, preparing developer-ready specifications, and conducting thorough design QA on implemented builds.

• Conduct and leverage user feedback, product analytics, and usability testing insights to identify areas for improvement and drive data-informed design decisions for key app journeys.

• Collaborate strategically with Product Managers to define feature scope and user stories, and with Engineers to ensure efficient and accurate implementation of design specifications, bridging the gap between design and development.

• Prepare developer-ready design assets and specifications, meticulously documenting interaction patterns, states, and edge cases for both iOS and Android platforms.

• Perform rigorous quality assurance (QA) on implemented designs, comparing them against specifications, identifying discrepancies, and working with engineering to resolve any issues before release.

• Champion user-centric design principles throughout the product development process, advocating for user needs and ensuring a high standard of user experience.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role with significant autonomy and ownership. The emphasis on "end-to-end," "maintain and improve the mobile design system," and "prepare developer-ready specs, review builds, QA implemented designs" indicates a hands-on role requiring both strategic design thinking and meticulous execution. The collaboration with PMs and engineers is crucial for bridging the design-development gap.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, is highly valued.

Experience: 5+ years of progressive experience in UX/UI Design or Product Design, with a significant and demonstrable focus on designing for mobile applications across both iOS and Android platforms.

Required Skills:

• Portfolio: A robust and compelling portfolio showcasing a track record of successfully shipped mobile products, active contribution to design systems, advanced high-fidelity prototyping skills, and evidence of close, effective collaboration with engineering teams.

• Design Tools: Advanced proficiency in industry-standard design and prototyping tools, with a strong emphasis on Figma for wireframing, UI design, and collaborative workflows.

• User Flows & Wireframing: Expertise in mapping out complex user journeys and creating clear, structured wireframes to define information architecture and interaction models.

• High-Fidelity UI Design: Proven ability to create visually appealing, pixel-perfect, and functionally sound high-fidelity user interfaces that align with brand guidelines and user needs.

• Developer Handoff: Comprehensive understanding and practical experience with developer handoff processes, including the creation of detailed specifications, asset preparation, and clear communication of design intent.

• Design System Management: Experience in maintaining, contributing to, or establishing design systems, ensuring consistency, scalability, and efficient use of components across platforms.

• Quality Assurance (QA): Practical experience in design QA, including reviewing implemented builds against specifications, identifying bugs, and ensuring design fidelity.

• User Empathy: A deep-seated understanding and application of user empathy in design processes, consistently advocating for the end-user's perspective.

• Structured Thinking: Ability to approach complex problems with a logical, systematic, and analytical mindset to develop effective design solutions.

• Attention to Detail: Meticulous focus on detail in all aspects of design, from typography and spacing to interaction states and error handling.

• Ownership: A strong sense of personal accountability and commitment to seeing design initiatives through to successful completion.

• Ambiguity Tolerance: Comfort and effectiveness in navigating and thriving within evolving requirements and dynamic project environments.

• Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively and constructively with Product Managers and Software Engineers.

Preferred Skills:

• Domain Expertise: Prior experience designing for map-based applications, indoor navigation, wayfinding systems, or other location-based services.

• B2B/Enterprise Mobile Apps: Experience in designing complex mobile applications for business-to-business (B2B) or enterprise-level clients.

• Advanced Design Systems: Practical experience working with advanced design system concepts, such as design tokens and sophisticated token structures, for enhanced scalability and maintainability.

• User Research & Testing: Hands-on experience conducting user research, planning and executing usability testing sessions, analyzing user data, and performing accessibility (A11y) testing to ensure inclusive design.

📝 Enhancement Note: The required skills are heavily weighted towards practical, hands-on design execution and collaboration. The portfolio requirement is paramount, needing to demonstrate tangible contributions to mobile products and design systems. The preferred qualifications point towards specific industry experience that would be highly advantageous for Pointr's product offerings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Mobile Products: Demonstrate at least 2-3 significant mobile products or features you have designed and taken from concept through to successful launch on the App Store or Google Play. Clearly articulate your role and contributions.

• Design System Contributions: Showcase examples of your work on design systems, including component design, documentation, or contributions to style guides, highlighting how you ensured consistency and scalability.

• High-Fidelity Prototyping: Include interactive prototypes that demonstrate complex user flows and interactions, showcasing your ability to create detailed and functional user experiences.

• Engineering Collaboration: Provide evidence or case studies detailing how you worked closely with engineering teams, including examples of developer handoffs, spec preparation, and QA processes.

Process Documentation:

• User-Centered Design Process: Document your typical design process, from discovery and user research to ideation, prototyping, testing, and iteration, emphasizing how user insights informed your decisions.

• Design System Methodology: Explain your approach to contributing to or maintaining a design system, including how you manage components, ensure consistency, and collaborate on updates.

• Cross-Functional Workflow: Illustrate your workflow when collaborating with Product Managers and Engineers, detailing communication methods, feedback loops, and handoff procedures.

• Metrics-Driven Improvement: Include examples of how you have used user feedback, analytics, or usability testing to identify problems and drive measurable improvements in app features or user journeys.

📝 Enhancement Note: The portfolio and process documentation requirements are critical for this role. Candidates need to demonstrate not just visual design skills but also a robust, user-centric process, experience with design systems, and a proven ability to collaborate effectively with development teams. The focus is on tangible results and a systematic approach to mobile product design.

💵 Compensation & Benefits

Salary Range: £78,000 – £85,000 per annum (Base Salary)

Benefits:

• Hybrid Working Opportunity: Flexibility to work from home and in the office, promoting work-life balance.

• International Environment: Opportunity to work in a diverse, global team with colleagues and clients from around the world.

• Inclusive Culture: A workplace that values diversity, respect, and belonging for all employees.

• Cozy Office in Fulham, London: Access to a well-equipped and comfortable office space in a desirable London location.

• Senior Position: A key role with significant responsibility and impact within a fast-growing global tech startup.

• Top-Notch Clients: Opportunity to work with leading global clients and contribute to impactful projects.

• Friendly, Helpful, and Smart Team: A supportive and collaborative work environment with talented colleagues.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility offered through the hybrid working model.

📝 Enhancement Note: The salary range provided is competitive for a Senior Product Designer in London with the specified experience. The benefits package emphasizes flexibility, global exposure, and a positive work environment, aligning with a modern tech startup culture. The "Hybrid working opportunity" and "cozy office in Fulham, London" directly address the work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Indoor Mapping, Location, and Analytics. Pointr is a technology leader in its niche, leveraging AI for map production and serving millions of users globally.

Company Size: Pointr is a fast-growing global tech startup, indicating a dynamic and evolving environment. The exact employee count isn't specified, but the description suggests a significant but likely agile organization.

Founded: Pointr was founded with a focus on innovation, holding over 20 patents, and has achieved global deployment across 30+ countries. This history points to a company built on strong technological foundations and ambitious growth.

Team Structure:

• Collaborative & Flat: The organization is described as "flat," suggesting less hierarchical structure and more direct communication and collaboration across teams.

• Cross-functional: Designers work "closely with PMs and engineering teams," indicating strong cross-functional alignment as a core operational practice.

• Specialization: While the overall structure is flat, specific teams like Product Design, Product Management, and Engineering will have their specializations. The Senior Product Designer will be a key member of the product team.

Methodology:

• AI-Based Innovation: Pointr leverages AI for its core map production technology, suggesting a data-driven and technologically advanced approach to product development.

• User-Centric Design: The role emphasizes "user empathy" and using "user feedback, analytics, and usability testing," indicating a user-first design methodology.

• Agile Development: The "fast-paced organization" and close collaboration between design, PM, and engineering imply an agile or iterative development process.

Company Website: https://www.pointr.tech/

📝 Enhancement Note: Pointr's culture is built on innovation, global reach, and strong core values (Ownership, Harmony, Scale). The "flat" structure and emphasis on collaboration are key cultural indicators relevant to how designers will operate and interact within the company. The focus on AI and indoor mapping highlights a specialized and forward-thinking industry.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a position of significant individual contribution and expertise. It implies leadership in design thinking and execution within the mobile product space, with the potential to mentor junior designers and influence product strategy.

Reporting Structure: While the organization is described as "flat," a Senior Product Designer would typically report to a Head of Product, Design Lead, or a Product Manager overseeing their specific product area. The role involves close collaboration with Product Managers and Engineers.

Operations Impact: The Senior Product Designer directly impacts the company's success by shaping the user experience of its core mobile applications. This includes driving user adoption, engagement, and satisfaction, which are critical for Pointr's B2B and enterprise clients and ultimately contribute to revenue and market leadership in indoor mapping and analytics.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing a team of designers, or specializing in a particular area of design (e.g., Design Systems, UX Research).

• Product Strategy Influence: As a senior member, there's an opportunity to have a greater influence on product strategy, roadmap prioritization, and feature definition based on user insights and design expertise.

• Skill Development: Opportunity to deepen expertise in location-based services, AI-driven products, and complex enterprise mobile application design. The company's patent portfolio suggests a culture of innovation that could foster continuous learning.

• Mentorship: Potential to mentor and guide junior designers, contributing to the growth of the design team.

📝 Enhancement Note: This role offers a clear path for career progression within a specialized tech domain. The "senior" title suggests opportunities for leadership and strategic influence, beyond just execution. The growth opportunities are tied to the company's growth in the indoor mapping and analytics sector.

🌐 Work Environment

Office Type: Hybrid working model with a physical office presence. The office is described as "cozy" and located in Fulham, London. This suggests a comfortable, potentially smaller-scale office environment conducive to focused work and collaboration.

Office Location(s): Fulham, London, United Kingdom. This location offers good access to transport links and amenities within the city.

Workspace Context:

• Collaborative Environment: The hybrid model and "flat" organizational structure suggest an environment where collaboration is encouraged, with opportunities for in-person brainstorming and team interaction.

• Tools & Technology: Access to modern design tools like Figma is a given. The company's focus on AI and indoor mapping implies a technologically advanced environment.

• Team Interaction: Regular interaction with Product Managers, Engineers, and potentially other designers will be part of the daily workflow, both remotely and in the office.

Work Schedule: The role is full-time, likely adhering to standard UK working hours (e.g., 9 AM - 5 PM GMT/BST), with the hybrid model providing flexibility on where the work is performed.

📝 Enhancement Note: The hybrid nature of the role offers a blend of remote flexibility and in-office collaboration. The "cozy" office description in Fulham hints at a potentially more intimate and focused work setting compared to a large corporate office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio by a recruiter or hiring manager to assess basic qualifications and fit.

• Portfolio Presentation: A dedicated session where you will present your portfolio, walking through key projects, your design process, and your contributions, particularly focusing on mobile apps and design systems. Be prepared to discuss challenges and solutions.

• Technical/Design Interview: This may involve design challenges, problem-solving exercises, or in-depth discussions about your approach to UX/UI, mobile design patterns, and design systems. You might be asked to critique existing designs or propose solutions to hypothetical problems.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess your collaboration style, communication skills, and ability to work effectively within a cross-functional team.

• Final Interview: Potentially with a senior leader (e.g., Head of Product, CEO) to discuss overall fit, strategic thinking, and alignment with company values.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize mobile app design projects, especially those involving complex user flows, design systems, and successful product launches.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design decisions, and the outcomes/impact. Use visuals effectively.

• Highlight Mobile Expertise: Emphasize your experience with both iOS and Android design guidelines, patterns, and best practices. Show how you ensured consistency while respecting platform nuances.

• Demonstrate Design System Skills: If you have contributed to or managed a design system, showcase examples of components, guidelines, and how you ensured their consistent application.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased engagement, reduced support tickets).

• Prepare for Dev Handoff & QA: Be ready to discuss your process for preparing developer specs and how you approach design QA.

Challenge Preparation:

• Familiarize with Pointr's Product: Understand what Pointr does (Indoor Mapping, Location, Analytics) and who their users are (office managers, retail clients, airport operators, etc.). Consider potential user pain points and design opportunities.

• Mobile Design Patterns: Brush up on common and advanced mobile UI/UX patterns for both iOS and Android.

• Design System Principles: Be ready to discuss principles of scalable and maintainable design systems.

• Problem-Solving Framework: Have a framework ready for approaching design challenges, such as defining the problem, brainstorming solutions, evaluating trade-offs, and outlining implementation steps.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of skills through portfolio review and potential design challenges. Candidates must be prepared to articulate their design process, collaboration methods, and the impact of their work, with a strong focus on mobile design and design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration. Advanced proficiency is expected.

• Prototyping Tools (within Figma or standalone): For creating interactive, high-fidelity prototypes to test user flows and gather feedback.

• Design System Management Tools: Potentially internal tools or structured Figma libraries for managing components, styles, and tokens.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Google Analytics for mobile apps to understand user behavior and track key metrics.

• Usability Testing Platforms: Tools for conducting remote or in-person usability tests (e.g., UserTesting.com, Lookback).

CRM & Automation: (Less directly relevant to the designer role itself, but understanding the ecosystem is beneficial)

• Understanding of CRM/Sales Platforms: While not designing them, designers may need to understand how their app integrates with or supports CRM functionalities for B2B clients.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Familiarity with analytics and usability testing tools is crucial for the data-driven aspect of the role, and understanding the broader B2B tech ecosystem is a plus.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for design outcomes, from ideation to implementation and iteration. This means proactively identifying issues and driving solutions.

• Harmony: Working collaboratively and respectfully with Product Managers, Engineers, and other stakeholders to achieve shared goals. Fostering a positive and supportive team dynamic.

• Scale: Designing solutions that are not only effective for current users but also scalable for future growth, both in terms of user base and product complexity. This applies to design systems as well.

• Passion: Demonstrating enthusiasm for creating exceptional user experiences and contributing to Pointr's mission in the indoor mapping and analytics space.

• Kindness & No-Ego: Approaching work and interactions with empathy, humility, and a focus on collective success rather than individual accolades.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply integrated with PM and Engineering teams, participating actively in planning, development, and review cycles.

• Open Feedback Culture: The company values "thoughtful challenges, and open feedback," suggesting a culture where constructive criticism is welcomed and used for improvement.

• Knowledge Sharing: Encouraging sharing of best practices, learnings from user research, and design techniques to elevate the entire product team's capabilities.

📝 Enhancement Note: The core values of Ownership, Harmony, and Scale are central to how Pointr operates. For a designer, this translates to taking initiative, working seamlessly with others, and building solutions that can grow. The emphasis on "Kind, No-Ego" team members points to a collaborative and humble culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user needs and business objectives into cohesive and achievable design solutions, especially in a competitive B2B market.

• Evolving Design System: Maintaining and evolving a design system to support rapid feature development while ensuring consistency and accessibility across iOS and Android.

• Navigating Ambiguity: Working effectively in a fast-paced startup environment where requirements may evolve, requiring adaptability and proactive problem-solving.

• Technical Constraints: Designing within the technical limitations and possibilities of mobile platforms and Pointr's specific technology stack.

Learning & Development Opportunities:

• Specialized Domain Expertise: Deepen knowledge in indoor mapping, location-based services, and AI-driven analytics, a unique and growing field.

• Advanced Design Systems: Opportunity to work with and contribute to sophisticated design token structures and advanced design system methodologies.

• Product Strategy Influence: Grow from a feature-level designer to a strategic contributor influencing the product roadmap and vision.

• Mentorship: Potential to mentor junior designers and contribute to building the design function within Pointr.

📝 Enhancement Note: The challenges are typical of a senior role in a growing tech company, emphasizing adaptability and strategic thinking. The growth opportunities are tied to specialization in a niche tech area and increasing influence within product development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new mobile feature from scratch, from initial concept to final QA. How do you incorporate user feedback and analytics?" (Focus on structured approach, user-centricity, and iterative improvements).

• "How do you approach collaborating with Product Managers and Engineers? Can you share an example of a time you had to navigate a disagreement or a technical constraint with engineering?" (Highlight communication, empathy, and problem-solving skills).

• "Walk me through a complex user flow you designed for a mobile app. What were the key decisions you made and why?" (Demonstrate ability to map complex journeys and articulate rationale). Company & Culture Questions:

• "Why are you interested in Pointr and our specific domain of indoor mapping and location analytics?" (Show research into the company and industry).

• "How do you embody our core values of Ownership, Harmony, and Scale in your design work and team interactions?" (Connect your experience to their stated values).

• "Describe a time you had to work with ambiguity. How did you approach it, and what was the outcome?" (Assess adaptability and proactive problem-solving). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define: Problem Statement, Your Role, Target Audience, Design Process (Research, Ideation, Design, Testing), Key Decisions & Rationale, Challenges & Solutions, Outcomes/Impact (with metrics if possible).

• Focus on Mobile & Design Systems: Emphasize your experience with iOS/Android, mobile-specific patterns, and any work on design systems, components, or developer handoffs.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, technical considerations, and collaboration experiences.

• Engage and Ask Questions: Make it a conversation. Ask clarifying questions about the company's challenges and how your skills can address them.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong, user-centered design process, excellent collaboration skills, and a deep understanding of mobile design principles and design systems. Connecting your experience to Pointr's values and industry is crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashbyhq.com.

• Portfolio Customization: Ensure your portfolio clearly highlights your mobile design experience, design system contributions, and successful product launches. Tailor your presentation to emphasize projects most relevant to Pointr's B2B/enterprise mobile app focus.

• Resume Optimization: Update your resume to reflect 5+ years of relevant UX/UI or Product Design experience, focusing on mobile applications. Use keywords from the job description such as "Figma," "Design Systems," "iOS," "Android," "Developer Handoff," and "User Flows." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, case studies, and collaboration strategies. Be ready to discuss your approach to design systems and mobile QA. Prepare questions for the interviewers.

• Company Research: Thoroughly research Pointr's product, mission, and industry. Understand their core values and consider how your skills and experience align with their specific needs in indoor mapping and location analytics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.