Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ACKO

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Product Design

Date Posted: 2026-06-01

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end design strategy and execution for critical product lines including Acko Clinic, AirPass, and International Travel Insurance, focusing on user-centricity and impactful experiences.

• Drive innovation through code-based prototyping and a strong understanding of modern development practices, moving beyond traditional Figma handoffs.

• Leverage data analytics and user funnels to inform design decisions, measure impact, and drive product iteration and optimization.

• Champion AI-native design tools and methodologies, ensuring efficiency and high-quality output in a fast-paced, product-driven environment.

• Collaborate closely with engineering and product teams, contributing to the evolution of a robust and usable design system.

📝 Enhancement Note: This role emphasizes a hybrid approach to design, blending traditional UX/UI skills with a strong command of code-based prototyping and AI-driven tools. The focus is on shipping production-ready designs and iterating based on real-world data, rather than static mockups. The Senior Product Designer will have significant ownership and influence over the user experience of key product offerings.

📈 Primary Responsibilities

• Own the complete product design lifecycle for Acko Clinic, AirPass, and International Travel Insurance, from conceptualization and user research to high-fidelity prototyping and post-launch analysis.

• Develop and maintain a sophisticated design system, ensuring consistency, scalability, and efficient implementation by engineering teams.

• Create interactive prototypes using code (React, HTML/CSS) to accurately represent user interactions and product feel, facilitating faster iteration and clearer communication with developers.

• Analyze user behavior data, conversion funnels, and key performance indicators (KPIs) to identify design opportunities and measure the success of implemented features.

• Collaborate with Product Managers and Engineers to define product strategy, prioritize features, and ensure design solutions align with business objectives, including activation, retention, and unit economics.

• Craft clear, empathetic, and effective copy for user interfaces, error messages, and other product communications, ensuring a cohesive brand voice and user experience.

• Actively participate in PR (Pull Request) reviews for design-related code, providing constructive feedback and making necessary design adjustments based on technical feasibility and implementation.

• Champion best practices in AI-native design workflows, integrating tools like Claude Code and Cursor to enhance efficiency and design quality.

📝 Enhancement Note: The responsibilities highlight a proactive and deeply integrated design process. The expectation to "prototype in code" and "ship" means designers are expected to be comfortable with technical implementation details and to take ownership of designs through the entire development lifecycle, including code reviews.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Senior Product Designer role. Equivalent practical experience will also be considered.

Experience: 5+ years of experience designing digital products end-to-end within a product-driven company.

Required Skills:

• Extensive experience in end-to-end digital product design, encompassing UX, UI, interaction design, and content strategy.

• Proven ability to build, maintain, and evolve design systems that are actively used by engineering teams.

• Proficiency in Figma for ideation, system stewardship, and collaborative design workflows.

• Expertise in creating functional prototypes using code (React, HTML/CSS) to simulate real user experiences.

• Strong understanding of product judgment, including considerations for user activation, retention, and unit economics as design challenges.

• Demonstrated ability to analyze user data, understand funnels, and use insights to drive design improvements.

• Excellent command of typography, hierarchy, motion, and interaction design principles.

• Experience working with AI-native design tools and understanding concepts like MCPs (Multi-Component Patterns) and Agent Skills.

Preferred Skills:

• Experience shipping products within the healthcare or fintech industries.

• A creative practice or hobby outside of design work, demonstrating a passion for making and problem-solving.

• Familiarity with specific AI coding assistants like Claude Code and Cursor.

• Experience with A/B testing and data-driven product iteration.

📝 Enhancement Note: The emphasis on "real craft" in the portfolio, along with specific coding languages and AI tools, indicates a need for candidates who are not just visual designers but also technically adept and process-oriented. The "generalist with depth" requirement suggests a need for a broad skill set with specialized expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end product design case studies showcasing the entire design process, not just final UI mockups.

• Include examples of typography, hierarchy, motion, and detailed interaction design.

• Showcase experience with edge cases and robust problem-solving in complex scenarios.

• Highlight contributions to or creation of design systems that engineers actively use.

Process Documentation:

• Detail your personal design workflow, specifically how it has evolved over the last twelve months, with a focus on moving beyond traditional Figma handoffs to code-based prototyping and data-informed iteration.

• Present case studies that clearly articulate the problem, your approach, the tools and methods used (including code prototyping and AI tools), the solutions implemented, and the measurable impact on user experience and business goals.

• Show examples of how you've used data, funnels, and analytics to inform design decisions and iterate on product features.

• Illustrate your understanding and application of design systems, including how you've contributed to their growth and adoption.

📝 Enhancement Note: The application instructions explicitly ask for a portfolio with "real craft" and one link to "something you've shipped that you're proud of." This strongly suggests that the portfolio review will focus on tangible, production-ready work and the candidate's ability to articulate their process and impact, particularly regarding code-based solutions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in Bengaluru, India, a competitive salary range would likely fall between ₹18,00,000 to ₹30,00,000 per annum. This estimate considers the company's product-tech focus, the seniority of the role, and the cost of living in a major tech hub like Bengaluru.

Benefits:

• Comprehensive health insurance coverage, likely including medical, dental, and vision, with potential for specialized coverage for family members.

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays, adhering to Indian labor laws.

• Opportunities for professional development, including access to training, workshops, conferences, and potential tuition reimbursement for relevant courses.

• Employee stock options or performance-based bonuses, reflecting the company's growth-oriented culture.

• Access to advanced design tools and technology, including licenses for Figma, coding environments, and AI-native design software.

• Potential for flexible work arrangements, though the role is specified as on-site, ACKO may offer some flexibility in working hours.

• Regular team-building activities and company-sponsored events to foster a strong sense of community and collaboration.

Working Hours: The standard working hours for a full-time role are typically 40 hours per week. However, ACKO's dynamic and product-tech focused environment may encourage a results-oriented approach where flexibility is valued, provided responsibilities are met and deadlines are adhered to.

📝 Enhancement Note: Salary is an estimation based on market data for similar roles in Bengaluru. ACKO, as a modern tech company, is expected to offer a robust benefits package that supports employee well-being and professional growth, aligning with the "people at the heart of everything" philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance Technology (Insurtech) and Product-Tech. ACKO is disrupting the traditional insurance market with a digital-first, customer-centric approach, leveraging technology to simplify insurance processes and enhance customer experience.

Company Size: ACKO is a well-established startup that has grown significantly since its founding in 2016. While specific numbers vary, it's likely in the range of 500-1000+ employees, indicating a dynamic, agile environment with opportunities for impact and growth.

Founded: 2016. ACKO was built on the premise of reimagining insurance as a simple, hassle-free, and customer-first product, differentiating itself from conventional insurers through technology and innovation.

Team Structure:

• The design team is likely structured to support multiple product lines, with designers specializing or owning specific products or feature areas.

• This Senior Product Designer role appears to be a key individual contributor, responsible for setting design standards and driving execution across three distinct product offerings.

Methodology:

• Data-Driven Design: Emphasis on using data, funnels, and analytics to inform design decisions and measure the impact of product changes.

• Code-First Prototyping: A significant departure from traditional workflows, this involves using code (React, HTML/CSS) for prototyping to ensure fidelity and feel, facilitating better developer handoffs and reviews.

• AI-Native Craft: Integration of AI tools (Claude Code, Cursor) into the design and development process to enhance efficiency and innovation.

• Iterative Development: A focus on shipping frequently ("Eighty percent in production beats a hundred percent in Figma") and iterating based on feedback and performance.

• Systems Thinking: Strong emphasis on building and maintaining usable design systems that engineers can rely on.

Company Website: https://www.acko.com/

📝 Enhancement Note: ACKO's culture is presented as innovative, inclusive, and people-centric, with a strong emphasis on technology and product development. The "product-tech company" DNA means that design is integral to the business strategy and not merely an add-on service.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a significant level of expertise and autonomy, requiring the ability to lead design efforts for multiple products and influence product strategy. The role is positioned for someone who can set high standards and mentor others, even if not directly managing a team.

Reporting Structure: The Senior Product Designer likely reports to a Head of Design, Design Lead, or potentially a Director of Product. They will work closely with Product Managers and Engineering Leads for their assigned products.

Operations Impact: The impact of this role is significant, as design is positioned as a key differentiator for ACKO. By owning the user experience for critical products like Acko Clinic, AirPass, and International Travel Insurance, the Senior Product Designer directly influences customer acquisition, retention, satisfaction, and ultimately, the company's business performance and market position. Design is treated as a strategic function that impacts unit economics and product success.

Growth Opportunities:

• Leadership in Design: Opportunity to become a design lead or principal designer for specific product areas or the entire platform, potentially moving into management roles.

• Specialization: Deepen expertise in specific domains like healthcare tech, fintech, or complex insurance products through dedicated product ownership.

• Technical Skill Advancement: Further develop coding skills for prototyping and design system implementation, becoming a hybrid designer-developer.

• Mentorship: Guide and mentor junior designers, contributing to the growth of the broader design practice.

• Strategic Influence: Play a more significant role in product strategy, contributing to long-term vision and roadmap planning.

📝 Enhancement Note: The role is ideal for a designer who is not only skilled in traditional design but also eager to push boundaries with coding, AI, and data analysis. The growth path clearly leads towards greater strategic influence and technical depth within a product-led organization.

🌐 Work Environment

Office Type: ACKO operates with an on-site work arrangement, suggesting a physical office presence in Bengaluru. This environment is geared towards fostering collaboration, spontaneous discussions, and a strong team culture.

Office Location(s): Bengaluru, Karnataka, India. This location is a major technology and innovation hub in India, providing access to a rich talent pool and a vibrant startup ecosystem.

Workspace Context:

• Collaborative Hub: The office is likely designed to encourage interaction, with open spaces, meeting rooms, and common areas that facilitate cross-functional collaboration between design, product, and engineering teams.

• Tech-Forward: Expect access to modern hardware, software, and development tools necessary for code-based prototyping and AI-native design workflows. This includes powerful workstations and reliable internet connectivity.

• Team Integration: Opportunities for direct engagement with engineers during PR reviews, with product managers during strategy sessions, and with data analysts to review user metrics, creating a highly integrated and supportive working environment.

Work Schedule: While the role is full-time, ACKO's culture emphasizes results and impact. The on-site requirement suggests a standard work week, but there's likely an understanding that flexibility may be needed to meet project deadlines or collaborate effectively across time zones if necessary for specific tasks. The focus is on delivering value rather than strict adherence to hours.

📝 Enhancement Note: The on-site requirement, combined with ACKO's product-tech focus, implies a dynamic and collaborative office environment where designers are deeply embedded with their engineering and product counterparts, fostering rapid iteration and high-quality output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Emphasis will be placed on your portfolio's demonstration of "real craft" and shipped products.

• Portfolio Presentation & Discussion: An in-depth discussion where you walk through selected case studies from your portfolio. Be prepared to explain your process, design decisions, the impact of your work, and how you've used code-based prototyping and data.

• Design Challenge/Exercise: A practical exercise, potentially involving a design problem related to one of ACKO's products (Clinic, AirPass, Travel Insurance). This might involve creating a prototype (potentially code-based), analyzing a user flow, or critiquing an existing design.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess your collaboration style, communication skills, and strategic thinking. Expect questions about your approach to design systems, AI tools, and product economics.

• Final Interview: A discussion with senior leadership to assess cultural fit, leadership potential, and overall alignment with ACKO's vision.

Portfolio Review Tips:

• Show, Don't Just Tell: Focus on tangible results. For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, and the measurable outcomes (e.g., increased conversion, reduced drop-off, improved user satisfaction).

• Highlight Code & Data: Explicitly demonstrate your experience with code-based prototyping (React, HTML/CSS) and how you've used data and analytics to inform your designs. Provide links to live products or functional prototypes if possible.

• Design System Contribution: Detail your involvement in building or contributing to design systems. Explain how you ensured engineers adopted and used them effectively.

• AI-Native Integration: Be ready to discuss how you've integrated AI tools into your workflow and what benefits they provided.

• Narrative Flow: Structure your case studies with a clear narrative arc. Explain your thought process, the trade-offs you made, and why you arrived at specific design solutions.

Challenge Preparation:

• Understand ACKO's Products: Familiarize yourself with Acko Clinic, AirPass, and International Travel Insurance. Understand their user base, value proposition, and potential pain points.

• Think Beyond UI: Prepare to address not just the visual design but also the user experience, interaction design, content, and technical feasibility.

• Consider Business Metrics: Be ready to discuss how your design solutions impact business goals like activation, retention, and unit economics.

• Practice Articulating Your Process: Be concise and clear when explaining your design steps, decision-making rationale, and the tools you use.

📝 Enhancement Note: The application process heavily emphasizes practical skills, demonstrable impact, and a willingness to engage with modern development practices like code-based prototyping and AI. A strong portfolio that showcases "real craft" and shipped products is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For ideation, wireframing, user flows, visual design, and design system stewardship.

• Code Editors (e.g., VS Code): Essential for code-based prototyping using React, HTML/CSS.

• AI Design Tools: Claude Code and Cursor are specifically mentioned, indicating a focus on AI-assisted design and development.

• Prototyping Tools: Beyond Figma, expect to use code as the primary prototyping medium for high-fidelity interactions.

Analytics & Reporting:

• Data Analysis Platforms: Tools for analyzing user funnels, conversion rates, and other key metrics. Specific tools are not mentioned, but proficiency in understanding and interpreting data is key.

• Dashboarding Tools: Likely used for visualizing performance data and sharing insights with stakeholders (e.g., Tableau, Looker, or internal tools).

CRM & Automation:

Other Potential Tools:

• Version control systems (e.g., Git) for managing code-based prototypes.

• Collaboration tools like Slack or Microsoft Teams for team communication.

📝 Enhancement Note: The explicit mention of coding languages (React, HTML/CSS) and AI design tools (Claude Code, Cursor) is a significant indicator of ACKO's technology stack and their expectation for designers to be technically proficient and forward-thinking.

👥 Team Culture & Values

Operations Values:

• Customer-First: A core tenet, ensuring that all product decisions and designs prioritize the customer's needs and experience, making insurance simple and hassle-free.

• Innovation & Boldness: Encouraging new ideas and a willingness to challenge traditional approaches in the insurance industry through technology.

• Data-Driven Decision Making: Relying on data and analytics to guide product development and measure success, ensuring designs are effective and impactful.

• Ownership & Accountability: Empowering individuals to take ownership of their work, from design conception to shipping and iteration, demanding accountability for outcomes.

• Collaboration & Inclusivity: Fostering a vibrant, inclusive environment where every team member's voice and ideas are valued and contribute to collective success.

• Efficiency & Speed: A bias for action and shipping, prioritizing getting functional products into users' hands and iterating quickly based on real-world feedback.

Collaboration Style:

• Cross-Functional Integration: Designers are deeply integrated with Product Managers and Engineers, working collaboratively throughout the product development lifecycle. This includes joint problem-solving, design reviews, and iterative feedback loops.

• Open Communication: A culture that encourages open dialogue, constructive criticism, and the sharing of ideas. This is evident in the expectation of participating in PR reviews for design-related code.

• Process Improvement Focus: A shared commitment to refining workflows and methodologies, such as moving towards code-based prototyping and AI integration, to enhance efficiency and quality.

• Knowledge Sharing: Encouraging team members to share best practices, learnings, and insights, fostering continuous learning and collective growth.

📝 Enhancement Note: ACKO's culture values individuals who are not just skilled designers but also proactive, collaborative, and aligned with a mission to innovate and deliver exceptional customer experiences through technology. The emphasis on "people at the heart of everything" suggests a supportive environment that also demands high performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design and Code: For designers accustomed to traditional workflows, adapting to code-based prototyping (React, HTML/CSS) and actively participating in code reviews can be a significant learning curve.

• Balancing Multiple Products: Effectively managing design responsibilities across three distinct products (Acko Clinic, AirPass, International Travel Insurance) requires strong prioritization, time management, and strategic thinking.

• Data Interpretation: Translating raw user data and funnel analytics into actionable design insights and measurable improvements requires strong analytical skills.

• Evolving AI Landscape: Staying abreast of and effectively integrating new AI-native design tools and methodologies into the workflow requires continuous learning and experimentation.

• Impact Measurement: Demonstrating the direct impact of design on business metrics like activation and retention requires robust tracking and clear communication of results.

Learning & Development Opportunities:

• Advanced Technical Skills: Opportunity to hone proficiency in coding for design (React, HTML/CSS), becoming a highly valuable hybrid designer-developer.

• Domain Expertise: Deepen knowledge in specific sectors like healthcare tech or fintech by working on specialized products.

• Design System Leadership: Develop expertise in scaling and managing complex design systems for a growing product suite.

• AI & Future of Design: Become an early adopter and expert in AI-driven design tools and workflows, shaping the future of design practices at ACKO.

• Product Strategy Contribution: Gain exposure to and influence product strategy, contributing to the company's long-term vision and growth initiatives.

📝 Enhancement Note: The challenges presented are directly tied to the innovative and forward-thinking nature of the role. Overcoming these challenges offers substantial opportunities for professional growth and skill development, making this a compelling position for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature from concept to production, detailing how you incorporate code-based prototyping and data analysis." (Focus on explaining your end-to-end workflow, including specific examples of code usage and data-informed iteration.)

• "How do you approach building or contributing to a design system that engineers actively use? Provide an example of a challenge you faced and how you overcame it." (Highlight your understanding of system design, collaboration with engineering, and problem-solving.)

Company & Culture Questions:

• "What excites you about ACKO's mission and our 'Welcome Change' philosophy?" (Research ACKO's values, products, and market position. Connect your personal values and career aspirations to the company's vision.)

• "How do you see AI tools impacting the future of product design, and how have you started integrating them into your work?" (Prepare to discuss specific AI tools you use or are interested in, and articulate your perspective on their role in design.)

Portfolio Presentation Strategy:

• Curate Wisely: Select 2-3 of your strongest, most relevant case studies that showcase end-to-end product design, craft, code-based prototyping, and data impact.

• Tell a Story: For each case study, clearly articulate the problem statement, your role and responsibilities, the design process, key decisions made (and why), challenges faced, and the final outcome/impact with measurable results.

• Highlight Code & Data: Explicitly point out where in your case studies you used code for prototyping and how data informed your decisions. Be ready to show functional prototypes if possible.

• Discuss Your Evolving Workflow: Be prepared to elaborate on the paragraph requested in the application regarding how your workflow has changed, focusing on the shift towards code and AI.

• Engage and Ask Questions: Be interactive, ask clarifying questions, and show genuine interest in ACKO's products and challenges.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also technical aptitude, strategic thinking, and cultural fit. Candidates should prepare to demonstrate a deep understanding of their craft, a proactive approach to problem-solving, and a willingness to embrace new technologies and methodologies.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Kula.

• Portfolio Customization: Tailor your portfolio to highlight end-to-end design case studies that demonstrate your "real craft," including typography, hierarchy, motion, and interaction design. Specifically showcase projects where you've used code-based prototyping (React, HTML/CSS) and data analysis to drive design decisions.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience in digital product design, emphasizing your contributions to design systems, your product judgment (activation, retention, unit economics), and any experience in healthcare or fintech. Incorporate keywords like "end-to-end product design," "code-based prototyping," "AI-native design," and "data-literate."

• Workflow Evolution Paragraph: Craft a concise paragraph (as requested) detailing how your design workflow has evolved in the last twelve months, focusing on your adoption of code-based prototyping, AI tools, and data-driven iteration. This paragraph is highly important.

• Company Research: Thoroughly research ACKO, its products (Acko Clinic, AirPass, International Travel Insurance), its mission, and its "Welcome Change" philosophy. Understand their business model and market position in the insurtech space.

• Prepare for Case Studies: Be ready to present 2-3 of your strongest case studies, focusing on demonstrating your process, impact, and how you've integrated modern design practices into your work. Practice articulating the "why" behind your design choices and their measurable outcomes.