Senior Performance Creative Designer & Strategist (m/w/d)

📍 Job Overview

Job Title: Senior Performance Creative Designer & Strategist (m/w/d)

Company: 1KOMMA5°

Location: Hamburg, Berlin, Munich, Germany

Job Type: Full-time, Permanent Position

Category: Marketing & Creative Operations / Performance Marketing Design

Date Posted: May 28, 2026

Experience Level: Mid-level to Senior (4-6 years)

Remote Status: Hybrid (Remote options available)

🚀 Role Summary

• Drive end-to-end visual design and strategy for high-performance paid social media creatives across platforms like Meta, TikTok, and Pinterest.

• Leverage data-driven insights from reporting to rapidly iterate on creative designs and copywriting, optimizing for key performance indicators (KPIs) such as thumbstop rate and CTR.

• Pioneer and integrate generative AI tools (e.g., Midjourney, Runway, Firefly, LLMs) into the daily design process to enhance efficiency in asset generation, background variation, and task automation.

• Develop compelling visual concepts, storyboards, and conversion-focused ad copy, ensuring seamless integration with content production workflows.

• Continuously monitor creative trends on social media and competitor advertising, translating inspiration into bespoke designs for 1KOMMA5°.

📝 Enhancement Note: This role is positioned within a hyper-growth D2C/E-commerce environment, emphasizing a strong performance marketing focus. The successful candidate will not only be a skilled designer but also a strategic thinker capable of translating business objectives into visually compelling and data-optimized creative assets. The emphasis on AI integration suggests a forward-thinking marketing team prioritizing efficiency and innovation.

📈 Primary Responsibilities

• End-to-End Creative Development: Own the complete visual design lifecycle for performance creatives, including video editing, animation, image manipulation, and graphic design for Meta, TikTok, Pinterest, and emerging channels, ensuring assets are both highly performant and visually appealing.

• Agile Creative Iteration & Optimization: Rapidly conceptualize and produce new creative designs (e.g., varied visual hooks, color schemes, layouts) based on data-driven insights from campaign reports, actively contributing to continuous campaign optimization.

• AI-Powered Design Workflow: Proactively drive AI enablement by integrating generative AI tools into the daily design workflow to streamline image and video asset creation, background variations, and the automation of repetitive tasks, thereby increasing production efficiency.

• Creative Conception & Conversion Copywriting: Develop innovative visual concepts and storyboards for new campaigns, crafting persuasive, conversion-focused ad copy (hooks, captions) in close collaboration with content production teams to ensure efficient asset creation and seamless workflow integration.

• Market & Trend Analysis: Actively research and analyze creative trends on social media platforms and competitor advertising strategies, translating these insights into innovative, tailored designs that align with 1KOMMA5°'s brand and performance objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic analytical thinking. The emphasis on "agile testing & iteration" and "AI-workflow pioneer" indicates a dynamic and experimental marketing approach where quick adaptation and leveraging new technologies are paramount for success.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for a Senior role of this nature.

Experience: 4-6 years of proven professional experience in graphic design, motion design, or video editing, with a strong emphasis on creating performance-driven paid social advertisements. Experience within a hyper-growth D2C or E-commerce environment is highly preferred.

Required Skills:

• Expertise in Design Tools: Mastery of industry-standard design and video editing software, including Figma, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, and CapCut Desktop.

• Performance Marketing Acumen: Deep understanding of relevant KPIs such as Thumbstop Rate and Click-Through Rate (CTR), and the ability to translate these metrics into actionable creative strategies.

• Generative AI Proficiency: Demonstrated experience and enthusiasm for using generative AI tools (e.g., Midjourney, Runway, Adobe Firefly, LLMs) to enhance design processes and asset creation.

• Creative Concept Development: Proven ability to conceptualize and execute visually compelling creative assets and campaigns that drive engagement and conversions.

• Agile Workflow Management: Ability to manage multiple creative projects simultaneously, adhering to tight timelines and adapting quickly to changing priorities in a fast-paced environment.

• Native German Speaker: Fluent communication in German is essential for effective collaboration and copywriting.

Preferred Skills:

• Experience in D2C or E-commerce marketing.

• Familiarity with A/B testing methodologies for creative assets.

• Basic understanding of video production workflows beyond editing.

• Experience with analytics platforms for creative performance tracking.

📝 Enhancement Note: The requirement for specific AI tools and a strong focus on performance metrics distinguishes this role from a general graphic designer. The emphasis on "AI-Native" suggests that candidates who can demonstrate proactive adoption and experimentation with AI in their portfolio will have a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Performance Ads: Showcase a minimum of 3-5 distinct case studies focusing on paid social media ad campaigns (Meta, TikTok, Pinterest) where your creative work demonstrably improved key performance indicators (e.g., CTR, conversion rates, engagement).

• AI Integration Examples: Include specific examples of how you've leveraged generative AI tools (Midjourney, Runway, Firefly, LLMs) to create assets, iterate on designs, or improve workflow efficiency. Detail the tools used and the impact on the creative process.

• Video Editing & Motion Graphics: Provide examples of video editing, animation, and motion graphics work that highlight your technical skills and creative storytelling abilities in a performance-oriented context.

• Concept to Execution: Present projects that illustrate your ability to take a brief from concept inception through to final delivery, showcasing your strategic thinking and design execution.

• Data-Driven Iteration: Highlight projects where you used campaign data and insights to iterate on designs, demonstrating your understanding of performance marketing feedback loops.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow for creating performance creatives, from brief analysis and concept development to asset production and delivery, including how you integrate AI tools.

• Agile Testing Methodology: Describe how you approach iterative design and testing, specifically how you use data to inform creative decisions and optimize assets for different platforms and audiences.

• AI Tool Integration Strategy: Articulate your strategy for integrating AI into the design process, including considerations for efficiency, quality, and ethical use.

📝 Enhancement Note: The portfolio is critical for this role. It must clearly demonstrate not only design skills but also a proven ability to create performance creatives that drive measurable results. The inclusion of AI integration is a key differentiator, indicating the company's commitment to leveraging cutting-edge technology.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority (4-6 years experience), location (major German cities), and specialized skill set (AI, performance design), a competitive annual salary range in Germany would likely fall between €55,000 and €75,000. This estimate is based on industry benchmarks for senior performance creative roles in tech/growth companies in Germany, adjusted for metropolitan cost of living.

Benefits:

• Modern Office Spaces: Access to brand-new, well-equipped offices in prime locations in Hamburg, Berlin, and Munich.

• Flexible Work Environment: Options for remote work, providing flexibility to balance professional and personal life.

• Personal Tech Equipment: Provision of technical equipment that can also be used for personal leisure.

• Growth & Development: Significant opportunities for professional growth within a rapidly expanding company, with the chance to build and shape processes.

• Impactful Work: Contribution to the "Energy & Mobility Transition" and the sustainable transformation of the energy infrastructure.

• Flat Hierarchies: A collaborative environment with direct access to management and opportunities for early responsibility.

• Wellness & Fitness: Access to the EGYM Wellpass, offering a wide range of sports and fitness activities.

• Commuting Benefits: Job bike leasing program for eco-friendly and flexible transportation.

• Additional Perks: Benefits and discounts through Futurebens.

Working Hours: The standard full-time working hours are typically 40 hours per week, with flexibility offered through remote work options.

📝 Enhancement Note: The salary range is an estimate reflecting the senior level and specialized skills. The benefits package is comprehensive, emphasizing modern work arrangements, employee well-being, and alignment with the company's sustainable mission, which can be a significant draw for candidates in this sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: CleanTech, Renewable Energy, Software (AI-driven energy management). 1KOMMA5° is at the forefront of the energy transition, integrating regional craftsmanship with scalable software solutions to build the future energy system.

Company Size: The company is described as a "CleanTech Unicorn" with over 3,000 employees globally across more than 80 locations, indicating a large, rapidly scaling organization. This size suggests a dynamic environment with opportunities for impact but also the need for structured processes.

Founded: While the founding date isn't explicitly stated, the company's rapid growth and "unicorn" status imply it's a relatively young but highly successful and ambitious enterprise.

Team Structure:

• Marketing Department: The role likely sits within a broader marketing or growth team, potentially with specialized sub-teams for performance marketing, content creation, and creative services.

• Cross-functional Collaboration: Close collaboration with content production teams, performance marketing managers, data analysts, and potentially product teams is expected.

• Reporting: Likely reports to a Head of Performance Marketing, Creative Lead, or Marketing Director, with direct exposure to senior management due to flat hierarchies.

Methodology:

• Data-Driven Decision Making: A strong emphasis on using data and KPIs to inform creative strategy and optimize campaign performance.

• Agile & Iterative Processes: The company operates in a fast-paced, growth-oriented environment that requires quick adaptation, experimentation, and continuous improvement.

• AI Integration: Actively embracing and integrating AI technologies to enhance efficiency and innovation across various functions, including design.

Company Website: https://www.1komma5.com/

📝 Enhancement Note: The company's mission-driven approach in the CleanTech sector, combined with its rapid growth and technological focus (AI), creates a unique culture. Candidates should be passionate about sustainability and comfortable with a fast-paced, innovative environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Performance Creative Designer & Strategist role, indicating a mid-to-senior level position. It requires significant experience and the ability to work independently, strategize, and mentor others implicitly through best practices. The "Strategist" aspect suggests a move beyond pure execution towards influencing creative direction.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Performance Marketing, or a similar leadership position within the marketing department. Given the company's flat hierarchies, there will be direct interaction with senior stakeholders and potentially other department heads.

Operations Impact: The creative output directly impacts the company's ability to acquire customers and drive revenue through paid social channels. This role is crucial for customer acquisition cost (CAC) optimization and overall marketing ROI, a key area for any growth-stage company.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, managing a team of designers and strategists as the company scales.

• Strategic Influence: Opportunity to shape the creative strategy for 1KOMMA5°'s performance marketing efforts and influence broader marketing initiatives.

• AI Specialization: Develop deep expertise in AI-driven creative workflows, becoming a go-to specialist for generative AI applications in marketing.

• Cross-functional Development: Gain exposure to broader marketing functions, data analytics, and product development within the CleanTech sector.

• Management Track: For individuals showing strong leadership potential, there may be opportunities to move into management roles within the marketing department.

📝 Enhancement Note: The "Senior" title and "Strategist" component indicate that this role is more than just an execution role. Candidates are expected to contribute strategically. Growth opportunities are strong in a hyper-growth company, particularly in areas like AI and leadership.

🌐 Work Environment

Office Type: The company offers modern, brand-new office spaces in prime urban locations (Hamburg, Berlin, Munich), suggesting a professional and appealing work environment. Hybrid work is supported, allowing for a blend of in-office collaboration and remote flexibility.

Office Location(s):

• Hamburg: Neuer Wall 35, 20354 Hamburg

• Berlin: Rollbergstraße C/O Impact Hub 28A, 12053 Berlin (also mentions 12059)

Workspace Context:

• Collaborative Atmosphere: The mention of flat hierarchies and direct management interaction suggests an open and collaborative workspace where ideas are shared freely.

• Technology-Rich: The provision of high-quality technical equipment for both work and personal use indicates a commitment to providing employees with the best tools.

• Dynamic & Fast-Paced: As a hyper-growth company in the CleanTech sector, the environment is likely energetic, demanding, and focused on rapid execution and innovation.

Work Schedule: A standard 40-hour work week is typical, but the hybrid model and fast-paced nature may require flexibility. The focus is on results and efficient workflow management rather than strict adherence to hours.

📝 Enhancement Note: The hybrid work model and modern offices are attractive benefits. The description implies a work environment that values autonomy, collaboration, and results, suitable for proactive and self-motivated individuals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the emphasis on performance creative and AI.

• Creative Assessment/Challenge: You may be asked to complete a short creative challenge or present a case study from your portfolio that directly addresses the requirements of performance ad creation and AI integration. This will likely be a core part of the evaluation.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, strategic thinking, approach to performance marketing, and AI utilization. Expect questions about specific projects and your problem-solving methodologies.

• Team/Cross-functional Interview: An opportunity to meet potential colleagues and stakeholders from related teams (e.g., performance marketing, content production). This assesses cultural fit, collaboration style, and how you articulate your creative process.

• Final Interview: Potentially with a senior leader to confirm fit and discuss overall vision and long-term impact.

Portfolio Review Tips:

• Quantify Your Impact: For each case study, clearly state the objective, your role, the creative solutions you implemented, and – most importantly – the quantifiable results (e.g., "% increase in CTR," "reduced CAC by X%," "achieved X million impressions with Y% view rate").

• Showcase AI Integration: Dedicate specific examples or a section of your portfolio to demonstrate your practical application of generative AI tools. Explain why you used AI and the tangible benefits it brought.

• Platform Specificity: Tailor examples to the platforms mentioned (Meta, TikTok, Pinterest) and showcase variety in creative formats (video, static, animation).

• Storytelling: Frame your portfolio pieces as mini-case studies. Explain the problem, your solution, and the outcome. Highlight your strategic thinking behind the creative choices.

• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. A clean, professional presentation is crucial for a design role.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any creative challenge brief. Identify the target audience, platform, objective, and key messaging.

• Focus on Performance: Remember the "Performance" aspect. Your challenge solution should be designed to drive results, not just look aesthetically pleasing.

• AI Application: If appropriate for the challenge, consider how you might leverage AI tools to expedite or enhance your solution.

• Concise Presentation: Be prepared to present your challenge solution clearly and concisely, highlighting your strategic rationale and expected performance outcomes.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to deliver measurable results through creative design and their proficiency with AI tools. A strong, data-backed portfolio is essential for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaborative design and potentially UI/UX elements).

• Video Editing: Adobe Premiere Pro, CapCut Desktop (for efficient video creation and editing, likely for social media formats).

• Motion Graphics & Compositing: Adobe After Effects (for advanced animations and visual effects).

• Image Editing & Manipulation: Adobe Photoshop (for photo retouching, compositing, and graphic asset creation).

Analytics & Reporting:

• Performance Metrics: Proficiency in understanding and utilizing data from platforms like Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, and potentially third-party analytics tools to inform creative decisions.

• Data Interpretation: Ability to interpret KPIs such as CTR, Thumbstop Rate, CPM, CPC, CPA, and conversion rates to drive creative iteration.

CRM & Automation:

AI & Generative Tools:

• Image Generation: Midjourney, Adobe Firefly.

• Video Generation/Editing: Runway.

• Language Models (for Copywriting/Concepts): LLMs (e.g., ChatGPT, Claude).

📝 Enhancement Note: The stack emphasizes a strong foundation in Adobe Creative Suite and Figma, complemented by specialized tools for social media video editing and a critical focus on generative AI platforms. Candidates must be proficient in using these tools to create high-impact, performance-driven assets.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the company's vision of "Living on wind and sunlight forever for free" and contributing to the energy transition.

• Innovation & AI Forward: Embracing new technologies, particularly AI, to drive efficiency and stay ahead of the curve in creative production.

• Performance-Oriented: A focus on measurable results and data-driven decision-making to achieve business objectives.

• Agility & Speed: Operating in a fast-paced environment that requires quick adaptation, rapid iteration, and a hands-on approach.

• Collaboration & Ownership: Valuing teamwork, open communication, and taking individual responsibility for projects and outcomes.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with performance marketers, content producers, and potentially data analysts, requiring clear communication and a shared understanding of goals.

• Feedback Loops: A culture that encourages constructive feedback to continuously improve creative output and campaign performance.

• Knowledge Sharing: Openness to sharing insights and best practices, especially regarding new tools and techniques like AI in design.

📝 Enhancement Note: The culture at 1KOMMA5° appears to be a blend of a mission-driven startup ethos and a structured, growth-focused enterprise. Candidates should be passionate about sustainability, embrace innovation, and thrive in a dynamic, collaborative, and results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to consistently produce visually stunning and innovative creative assets that also meet stringent performance KPIs and conversion goals.

• Rapid Iteration Demands: Keeping up with the pace of platform changes, trend shifts, and the need for constant A/B testing requires extreme agility and efficient workflow management.

• AI Integration Mastery: Effectively integrating and scaling the use of generative AI tools while maintaining brand consistency and creative quality can be complex.

• Data Interpretation & Application: Translating raw performance data into actionable creative insights requires strong analytical skills alongside design expertise.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI tools and their application in creative marketing, potentially becoming a subject matter expert within the company.

• Performance Marketing Strategy: Gain a more profound understanding of performance marketing strategies, campaign management, and ROI optimization.

• Cross-functional Skill Development: Learn about different aspects of the CleanTech industry, energy market dynamics, and broader marketing functions.

• Leadership Potential: Develop skills in project management, strategic planning, and potentially team leadership as the company and marketing department grow.

📝 Enhancement Note: The challenges are inherent to a senior performance creative role in a high-growth D2C environment. The opportunities are significant for those who can master these challenges and leverage the company's focus on innovation and sustainability.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing paid social ad from scratch, detailing how you incorporate data and AI."

• "How do you approach balancing creative innovation with the need to meet specific performance metrics like CTR and conversion rates?"

• "Walk me through a time you used generative AI to significantly improve a creative asset or workflow. What tools did you use, and what was the outcome?"

Company & Culture Questions:

• "What attracts you to 1KOMMA5° and our mission to drive the energy transition?"

• "How do you see your role contributing to our company's growth and the broader sustainability goals?"

• "Describe your experience working in a fast-paced, hyper-growth environment. How do you manage multiple priorities and tight deadlines?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation to start with your strongest, most relevant performance-driven case studies. Clearly articulate the problem, your strategic approach, the creative solution (including any AI usage), and the measurable results.

• Quantify Everything: For each example, have clear numbers and KPIs ready to discuss. Be prepared to explain how you achieved those results.

• Demonstrate AI Proficiency: Have specific examples or a dedicated section that showcases your AI tool usage. Be ready to explain the technical aspects and the creative benefits.

• Concise & Engaging: Practice your presentation to be clear, concise, and engaging. Aim for storytelling that highlights your problem-solving skills and creative impact.

• Anticipate Questions: Be ready to answer detailed questions about your design choices, tool proficiency, and understanding of performance marketing principles.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of performance marketing principles, practical application of AI tools, and the ability to translate creative vision into measurable business outcomes. Be ready to back up all claims with data and specific examples.

📌 Application Steps

To apply for this Senior Performance Creative Designer & Strategist position:

• Submit your application: Utilize the provided application link on the Personio platform.

• Tailor your Resume: Highlight experience in performance marketing design, paid social ads, D2C/E-commerce environments, and proficiency with the specified design and AI tools. Quantify achievements wherever possible.

• Curate Your Portfolio: Assemble a portfolio that prominently features performance-focused creative case studies. Ensure clear demonstration of your design skills, AI integration, and quantifiable results for platforms like Meta, TikTok, and Pinterest.

• Prepare Your Narrative: Be ready to articulate your experience, strategic approach to creative design, and passion for sustainability during interviews. Practice presenting your portfolio and discussing your AI workflow.

• Research 1KOMMA5°: Understand the company's mission, products (solar, storage, heat pumps, e-mobility), and their AI platform (Heartbeat AI) to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.