AI Creative Designer, Email

📍 Job Overview

Job Title: AI Creative Designer, Email

Company: Hightouch

Location: Remote, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: 2026-06-19

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the adoption of Hightouch's Agentic Marketing Platform by leading creative execution for enterprise customer email and lifecycle campaigns.

• Translate complex brand guidelines and engagement goals into effective, on-brand AI-generated creative workflows.

• Shape the future of AI-powered marketing by influencing product development and establishing best practices for creative production.

• Partner with customers to optimize email performance through A/B testing, data analysis, and iterative creative development.

• Serve as a key creative voice, bridging the gap between customer needs, product capabilities, and engineering execution.

📝 Enhancement Note: This role bridges creative design, AI technology, and customer success within a GTM operations context. The focus is on demonstrating the practical application of AI for enterprise-level email marketing, requiring a blend of artistic sensibility, technical AI fluency, and strong client-facing skills. It’s not just about making pretty emails, but about building repeatable, on-brand systems that drive measurable business outcomes.

📈 Primary Responsibilities

• Lead Enterprise Creative Engagements: Collaborate directly with enterprise customer lifecycle and marketing teams to accelerate adoption of the Agentic Marketing Platform.

• Develop On-Brand AI Workflows: Understand and translate customer brand identities, engagement objectives, and technical constraints into effective agentic workflows, prompts, reference libraries, and guardrails.

• Produce High-Impact Creative: Create compelling email and lifecycle creative examples that demonstrate the platform's capabilities, turning customer curiosity into conviction.

• Drive Performance Optimization: Partner with customers to design and execute A/B tests, analyze creative performance data, and iterate on designs to improve open rates, click-through rates, and conversions.

• Influence Product Development: Provide critical creative feedback to product and engineering teams, identifying friction points, refining workflows, and shaping model behavior to enhance platform capabilities.

• Establish Creative Playbooks: Document successful patterns, workflows, and creative strategies, building a knowledge base to scale taste and efficiency across customer onboarding and engagement.

• Champion Brand Consistency: Ensure all AI-generated creative adheres to customer brand guidelines, maintaining visual hierarchy, brand voice, and overall aesthetic integrity.

• Stay Ahead of AI Trends: Continuously research and experiment with the latest generative AI models and techniques to integrate cutting-edge capabilities into customer solutions.

📝 Enhancement Note: The responsibilities highlight a demand for deep customer empathy and strategic thinking. The "Define the playbook" responsibility is crucial for scaling operations; candidates should emphasize experience in creating documentation, training materials, or SOPs that enable others to replicate successful processes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience. Experience:

• 5-10 years of experience in email design, lifecycle marketing, or creative strategy, with a significant focus on developing and executing email campaigns for enterprise-level clients.

• Proven experience integrating AI tools and generative models into creative workflows. Required Skills:

• Exceptional Portfolio: A strong, demonstrable portfolio showcasing real-world lifecycle marketing programs, email campaigns, and product launches, with a focus on craft and brand adherence. (Portfolio link is mandatory for application review.)

• Deep Email Design Expertise: Profound understanding of email design principles, including layout, visual hierarchy, typography, and responsive design across various email clients and devices.

• Advanced AI Fluency: Proven experience with leading generative AI image and text models, node-based UI workflows, and the ability to push models beyond default outputs to achieve specific aesthetic goals.

• Enterprise Client Management: Experience working directly with sophisticated marketing teams, navigating brand reviews, legal approvals, and cross-functional stakeholder management.

• Lifecycle Marketing Acumen: Thorough understanding of different lifecycle stages (onboarding, nurture, retention, win-back) and the ability to align creative execution with engagement and revenue targets.

• Strong Aesthetic Judgment: Demonstrated "taste" with the ability to articulate the rationale behind design decisions and identify what constitutes effective, on-brand creative.

• Proficiency in Prompt Engineering: Skill in crafting precise and effective prompts for generative AI models to achieve desired creative outcomes.

• Data-Driven Iteration: Ability to interpret A/B test results and performance data to refine creative strategies and improve campaign effectiveness.

Preferred Skills:

• Experience with HTML/CSS for email development and troubleshooting rendering issues.

• Familiarity with Composable CDP concepts and their application in marketing.

• Experience in defining and documenting creative workflows and best practices.

• Familiarity with enterprise marketing technology stacks.

📝 Enhancement Note: The emphasis on a portfolio is critical. Candidates should prepare to showcase not just visually appealing work, but also the strategic thinking, problem-solving, and results achieved through their creative efforts, particularly where AI was involved. The "Deep AI fluency" implies hands-on experience, not just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies of at least 2-3 significant lifecycle marketing programs or email campaign initiatives. Each case study should outline the objective, target audience, creative strategy, AI integration (if applicable), execution, and measurable results (e.g., engagement rates, conversion uplift, ROI).

• Brand Integration Examples: Specific examples demonstrating how you translated diverse brand guidelines into consistent, on-brand creative outputs, especially under AI-driven constraints.

• Workflow Demonstrations: Visual or documented examples of custom AI workflows, prompt libraries, or reference systems built to ensure brand consistency and efficiency in creative production.

• A/B Test Results: Evidence of designing and executing A/B tests for email creative, with clear articulation of hypotheses, methodologies, and impact on key performance indicators (KPIs).

• Code Snippets (Optional but Valued): If applicable, provide examples of clean, efficient HTML/CSS for email development, showcasing best practices for cross-client compatibility and responsiveness.

Process Documentation:

• Workflow Design: Showcase examples of documenting creative processes, from initial brief to final asset delivery, highlighting stages for AI prompt refinement, brand review, and performance analysis.

• System Implementation: Illustrate how you've implemented systems or templates that streamline creative production, particularly those leveraging AI or automation for efficiency and consistency.

• Performance Measurement: Demonstrate how you establish and track metrics for creative effectiveness, correlating design choices with business outcomes.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates should curate their submissions to directly address the responsibilities, showcasing not just aesthetic skill but also strategic thinking, problem-solving capabilities, and a data-driven approach to creative operations. Focus on quantifiable results and the process behind achieving them.

💵 Compensation & Benefits

Salary Range: $140,000 - $180,000 USD per year

Location-Dependent: This range is location-independent, reflecting a global approach to talent acquisition. The top of the band is reserved for candidates demonstrating exceptional enterprise creative leadership and a portfolio that sets industry standards.

Benefits:

• Meaningful Equity: Stock options in the form of Incentive Stock Options (ISOs).

• Early Exercise: Option to exercise vested options before they are fully vested.

• Extended Post-Termination Exercise Window: A 10-year window to exercise options after leaving the company, providing long-term value realization potential.

• Comprehensive Health, Dental, and Vision Insurance.

• 401(k) Retirement Plan.

• Generous Paid Time Off (PTO) and Holidays.

• Professional Development Budget: Support for continuous learning, conferences, and skill enhancement.

• Home Office Stipend: To ensure a productive remote work environment.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate enterprise client needs across different time zones. Occasional extended hours may be required during critical project phases or customer onboarding.

📝 Enhancement Note: The salary range is competitive for a specialized, senior-level role in a high-growth tech company, especially given the remote, location-independent nature. The equity offering, particularly early exercise and the extended post-termination window, is a significant benefit for long-term aligned employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, MarTech, AI, Customer Data Platforms)

Company Size: Growing startup (likely 50-200 employees based on typical Greenhouse ATS usage for this stage, and market positioning)

Founded: 2019

Team Structure:

• The AI Creative Designer will likely be part of a broader Go-To-Market (GTM) or Solutions team, reporting to a Creative Lead, Solutions Director, or Head of GTM Operations.

• Close collaboration with Solutions Engineering, Sales, Product Management, and Engineering teams is expected.

• The team operates with a high degree of autonomy and cross-functional integration, typical of fast-paced tech environments. Methodology:

• Data-Driven Decision Making: Emphasizing the use of customer data and performance metrics to inform creative strategy and platform development.

• Agile & Iterative Development: Fast-paced product development and customer engagement cycles.

• Customer-Centricity: A strong focus on understanding and solving customer problems through innovative technology.

• Efficiency & Velocity: Valuing speed, impact, and lean operational processes.

Company Website: https://www.hightouch.com/

📝 Enhancement Note: Hightouch's positioning as an "Agentic Marketing Platform" and its Gartner recognition suggest a sophisticated, enterprise-focused approach. The company culture emphasizes ambition, impact, efficiency, humility, kindness, and compassion, indicating a collaborative yet results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position, often referred to as a "Principal" or "Lead" Creative Designer within a GTM or Solutions context. It requires a high degree of autonomy, strategic thinking, and the ability to influence both customer strategies and internal product roadmaps.

Reporting Structure: Likely reporting to a Director or VP level within the Go-To-Market, Solutions, or Product organization. The role involves significant collaboration with customer stakeholders at VP/Director levels and internal Engineering/Product teams.

Operations Impact: The AI Creative Designer is pivotal in demonstrating the tangible value of Hightouch’s platform to enterprise clients. Success in this role directly impacts customer adoption rates, platform utilization, customer satisfaction, and ultimately, revenue expansion. By proving the efficacy of AI-driven creative, this role accelerates the adoption of a new marketing paradigm.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative for specific industries or campaign types.

• Leadership: Transition into a Creative Lead or Manager role, overseeing a team of designers and AI specialists.

• Product Influence: Become a key product advisor, shaping the future direction of the Agentic Marketing Platform.

• Strategic Consulting: Move into a more senior Solutions Architect or GTM Strategy role, focusing on high-level customer engagements and industry thought leadership.

• Cross-Functional Mobility: Opportunities to move into Product Marketing, Customer Success leadership, or even engineering liaison roles, given the technical and customer-facing nature of the position.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI in marketing. Growth is not just about climbing a ladder but about deepening expertise in a rapidly evolving field and influencing a category-defining product.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team environment where collaboration relies heavily on digital tools and asynchronous communication.

Office Location(s): N/A (Fully Remote)

Workspace Context:

• Digital Collaboration: Expect extensive use of video conferencing (Zoom, Google Meet), instant messaging (Slack), project management tools (Asana, Jira), and collaborative design platforms (Figma, Miro).

• Technology Stack: Access to cutting-edge AI tools, Hightouch's platform, and standard creative software.

• Team Interaction: Regular virtual team meetings, brainstorming sessions, and one-on-one check-ins to foster connection and collaboration despite geographical distance.

• Customer Interaction: Frequent virtual meetings with enterprise clients, requiring strong presentation and communication skills.

Work Schedule: While the core role is full-time, the remote and global nature of clients may necessitate flexibility. Candidates should be comfortable managing their schedule to accommodate different time zones and critical project deadlines. Emphasis is placed on output and impact rather than strict adherence to traditional office hours.

📝 Enhancement Note: The remote nature requires self-discipline, proactive communication, and comfort with asynchronous workflows. Candidates should highlight their experience working effectively in distributed teams and their proficiency with collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Recruiter call to assess basic qualifications, cultural fit, and interest in the role and company.

2. Portfolio Review & Technical Interview: Discussion with hiring manager and/or senior team members focusing on your portfolio. This will involve deep dives into specific projects, your creative process, AI integration strategies, and how you handled challenges. Expect questions about brand translation, performance optimization, and your understanding of AI models.

3. Cross-Functional Interview: Meeting with members from Product, Engineering, or Solutions Engineering teams to assess collaboration style, technical understanding, and ability to translate creative concepts into technical requirements and vice-versa.

4. Customer Simulation/Case Study: You may be presented with a hypothetical customer scenario or brand guideline and asked to outline how you would approach creating an AI-driven email campaign. This assesses strategic thinking, problem-solving, and communication skills.

5. Final Round / Executive Interview: Meeting with a senior leader (e.g., VP of GTM, Head of Product) to discuss strategic vision, long-term impact, and overall fit with Hightouch's mission.

Portfolio Review Tips:

• Curate Strategically: Select projects that most directly align with the job description's requirements: enterprise clients, lifecycle marketing, email design, and AI integration.

• Tell a Story: For each project, clearly articulate the problem, your role, the solution (especially the AI component), the process, and the measurable results. Use visuals effectively.

• Highlight AI Nuance: Be prepared to discuss the specific AI models used, the prompts crafted, the challenges faced with AI output, and how you overcame them to achieve brand consistency and performance goals.

• Showcase Brand Savvy: Demonstrate your ability to understand and adapt to diverse brand identities. Explain how you ensured AI output met specific brand standards.

• Quantify Impact: Wherever possible, use data and metrics to illustrate the success of your work. Focus on engagement, conversion, and ROI.

Challenge Preparation:

• Understand Hightouch's Platform: Research the Agentic Marketing Platform and Composable CDP concepts. Be ready to discuss how AI fits into this ecosystem.

• Prepare for AI Prompting Questions: Think about how you'd instruct an AI to generate specific types of emails for different scenarios (e.g., onboarding, promotional, win-back).

• Brand Guideline Interpretation: Be ready to discuss how you'd interpret and implement complex or abstract brand guidelines using AI.

• Customer Empathy: Prepare to discuss how you'd approach understanding a customer's unique needs, constraints, and goals.

📝 Enhancement Note: The emphasis on a portfolio review and potential customer simulation indicates that practical application and client-facing skills are highly valued. Candidates should prepare detailed narratives for their portfolio pieces, focusing on the "how" and "why" behind their creative decisions, especially concerning AI.

🛠 Tools & Technology Stack

Primary Tools:

• Hightouch Agentic Marketing Platform: Core tool for building and deploying AI-driven campaigns.

• Generative AI Models: Proficiency with leading text and image generation models (e.g., GPT-4, Claude, Midjourney, DALL-E, Stable Diffusion).

• Node-Based UI Tools: Experience with visual programming interfaces for AI workflows (e.g., Node-RED, custom internal tools, or similar concepts).

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma, Sketch.

• Email Design/Development Tools: Litmus, Email on Acid, or similar for testing and rendering.

• Prototyping Tools: Figma, InVision, Adobe XD.

Analytics & Reporting:

• Customer Data Platforms (CDPs): Understanding of how CDPs fuel personalized campaigns.

• Web Analytics: Google Analytics, Adobe Analytics.

• BI Tools (Familiarity): Tableau, Power BI, Looker (for understanding data visualization and reporting).

• A/B Testing Platforms: Integrated tools within email service providers (ESPs) or standalone platforms.

CRM & Automation:

• CRM: Salesforce, HubSpot (understanding how customer data flows from CRM).

• Marketing Automation Platforms (MAPs): HubSpot, Marketo, Pardot, Braze, Iterable (understanding lifecycle campaign triggers and execution).

• Integration Tools: Familiarity with concepts of API integrations and data flow between systems.

📝 Enhancement Note: While direct experience with every tool isn't always required, a strong understanding of the types of tools and how they integrate within a marketing technology stack is crucial. The candidate must demonstrate a capacity to quickly learn and master new AI platforms and workflows.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: Focus on delivering measurable business results for customers and the company.

• Efficiency: Streamlining processes and leveraging technology (especially AI) to maximize output with minimal waste.

• Craftsmanship: Maintaining a high standard of quality, aesthetics, and brand integrity in all creative work.

• Collaboration: Working effectively across teams (Sales, Product, Engineering, Customer Success) and with external clients.

• Innovation: Embracing new technologies and methodologies, particularly in the rapidly evolving AI space.

• Humility & Kindness: Fostering a supportive and respectful team environment.

Collaboration Style:

• Proactive Communication: Regularly sharing progress, insights, and potential roadblocks.

• Cross-Functional Integration: Working closely with Solutions Engineers to build technical workflows and with Sales to understand customer needs.

• Feedback Loop: Open to receiving and giving constructive feedback to improve creative output and platform capabilities.

• Knowledge Sharing: Actively documenting and sharing best practices, learnings, and successful strategies with the broader team.

📝 Enhancement Note: The company's stated values (ambitious, impact-driven, efficient, humility, kindness, compassion) are key indicators of the desired work environment. Candidates should reflect these values in their communication and approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Pioneering a New Category: Operating at the cutting edge of AI in marketing means navigating uncharted territory, requiring adaptability and a willingness to experiment.

• Balancing AI Capabilities with Brand Integrity: Ensuring AI-generated creative consistently meets the high aesthetic and brand standards of sophisticated enterprise clients.

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI models and tools requires continuous learning and skill development.

• Translating Abstract Concepts: Effectively communicating complex AI capabilities and creative strategies to diverse customer stakeholders.

• Scaling Creative Operations: Developing repeatable processes and documentation that allow Hightouch to scale its creative services efficiently as the customer base grows.

Learning & Development Opportunities:

• AI Specialization: Deep dive into advanced AI techniques, model fine-tuning, and ethical AI considerations in marketing.

• Industry Leadership: Opportunity to become a thought leader in AI-driven creative and lifecycle marketing through content creation, webinars, and conference participation.

• Product Strategy Input: Significant influence on the roadmap and feature development of a category-defining platform.

• Cross-Functional Skill Building: Gaining deeper insights into sales processes, product development cycles, and customer success strategies.

• Mentorship: Access to experienced leaders within a fast-growing tech startup.

📝 Enhancement Note: The challenges inherent in this role are also its greatest growth opportunities. Candidates should frame their approach to challenges as a proactive learning and development strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex set of brand guidelines into creative assets. How would you approach this using AI?" (Focus on process, brand interpretation, and AI prompt strategy.)

• "Walk us through a lifecycle email campaign you designed. What were the objectives, what AI tools did you use, and what were the measurable results?" (Prepare a portfolio case study emphasizing AI integration and performance metrics.)

• "How do you stay current with the latest advancements in generative AI, and how do you evaluate new tools or models for practical application?" (Showcase continuous learning and a critical evaluation approach.)

• "Imagine a client is skeptical about AI-generated creative. How would you build their confidence and demonstrate the value of our platform?" (Focus on communication, proof points, and addressing concerns.) Company & Culture Questions:

• "What excites you most about Hightouch's mission and the Agentic Marketing Platform?" (Align your answer with company values and product vision.)

• "How do you approach collaboration with engineering and product teams when advocating for creative needs or identifying platform limitations?" (Demonstrate effective cross-functional communication.)

• "Describe a situation where you had to balance creative excellence with strict performance targets. How did you achieve both?" (Highlight your data-driven approach and understanding of marketing goals.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key themes: Enterprise Impact, AI Innovation, Brand Craftsmanship, and Performance Optimization.

• Narrative: For each project, prepare a concise story: Problem -> Your Role -> AI-Powered Solution -> Process -> Results (quantified).

• Visuals: Use high-quality mockups and clear data visualizations. If possible, include short videos demonstrating interactive elements or workflows.

• AI Specifics: Be ready to discuss the specific prompts, models, and techniques used, and any challenges or workarounds encountered with AI output.

• Conciseness: Practice delivering your presentation within a defined timeframe (e.g., 15-20 minutes), leaving ample time for Q&A.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, technical AI understanding, strategic thinking, and strong client-facing communication skills. The portfolio is your primary evidence; ensure it directly supports your narrative for each interview stage.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application: Complete the application through the provided Greenhouse link.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (link in resume/application) and showcases your strongest work relevant to AI-driven email and lifecycle marketing for enterprise clients. Prioritize projects demonstrating brand adherence, creative craft, and measurable results.

• Tailor Your Resume: Highlight keywords and responsibilities from the job description, emphasizing your experience with AI tools, generative models, prompt engineering, email design, lifecycle marketing, and enterprise client management. Quantify achievements wherever possible.

• Prepare Your Narrative: Be ready to articulate your process, your "why" behind design decisions, and your specific contributions to projects, especially concerning AI integration and performance outcomes. Practice presenting your portfolio.

• Research Hightouch: Understand their Agentic Marketing Platform, Composable CDP, target market, and company values. Prepare thoughtful questions about the role, team, and company's vision for AI in marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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