Senior Own Brand Packaging & Product Designer

📍 Job Overview

Job Title: Senior Own Brand Packaging & Product Designer

Company: Bloom & Wild Group

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative & Design (Product & Packaging)

Date Posted: June 10, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on originating and developing design routes for Bloom & Wild's own-brand gifting products and packaging, expanding beyond their core floral offerings into categories like food, drink, home, and pamper items.

• The Senior Own Brand Packaging & Product Designer will be instrumental in translating product briefs into production-ready designs, ensuring a high-quality recipient experience.

• Key responsibilities include close collaboration with creative, range, and procurement teams, managing multiple projects from concept through to final production, and contributing to the evolution of the brand's design system.

• The position requires a strong graphic sensibility, creative confidence, commercial acumen, and a deep understanding of print processes, materials, and sustainable packaging principles.

📝 Enhancement Note: The job title "Senior Own Brand Packaging & Product Designer" indicates a role with significant responsibility for design origination and execution, likely involving mentorship or leadership of junior designers or interns. The emphasis on "own brand" suggests a focus on developing proprietary product lines and packaging that directly reflect and enhance the company's brand identity and customer experience. The expansion into multiple gifting categories implies a need for versatility and a broad understanding of design applications across different product types.

📈 Primary Responsibilities

• Originate and develop design concepts for new own-brand products and packaging across diverse formats, including boxes, sleeves, tubes, tins, and labels.

• Collaborate closely with the Lead Physical Product Designer to create compelling visualisations and proposals for new product development (NPD) initiatives.

• Partner with cross-functional teams, including creative, range, and procurement, throughout the design lifecycle, from initial brief to final production, ensuring feasibility and adherence to brand standards.

• Actively contribute to and help codify the own-brand design system, ensuring consistency in colour, illustration, typography, and material choices across the entire product range.

• Art direct illustration commissions for seasonal projects, providing clear briefs to external illustrators and seamlessly integrating artwork into the overall design.

• Produce precise, well-structured design files optimized for artworking and production, adhering to print specifications and manufacturing requirements.

• Proactively manage a portfolio of multiple projects simultaneously, maintaining clear ownership of timelines, priorities, and delivery milestones.

• Support the Lead Physical Product Designer in the ongoing development and refinement of the own-brand design system to accommodate the scaling of the product range.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, production-readiness, and system thinking. The emphasis on "art directing illustration commissions" and "contributing to the own-brand design system" suggests a strategic design role that goes beyond execution, requiring an understanding of brand identity and creative direction. The need to "manage multiple projects at different stages simultaneously" points to a requirement for strong organizational and project management skills.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating formal training or equivalent practical experience in Graphic Design, Product Design, Packaging Design, or a related creative field is essential. Experience:

• 5-10 years of professional experience in packaging design and product design, with a significant focus on own-brand development for consumer goods.

• Proven track record of successfully bringing new products and packaging from concept to market, demonstrating an understanding of the end-to-end design and production process. Required Skills:

• Graphic Sensibility: Exceptional eye for colour, composition, visual hierarchy, and the ability to create impactful graphic combinations across typography, illustration, and form.

• Creative Confidence: Demonstrated ability to originate design concepts from a blank page and work fluidly within an established design system, knowing when to push creative boundaries and maintain consistency.

• Commercial Savviness: Deep understanding of the recipient and giver experience, and the relationship between design choices, product categories, and pricing strategies.

• Print & Production Expertise: Comprehensive knowledge of print processes, finishes (e.g., litho, flexo, digital, foil blocking, embossing, varnishes), material specifications, and artwork preparation for production.

• Collaboration & Communication: Proven ability to work effectively with cross-functional teams (creative, range, procurement) and stakeholder management skills.

• Pace & Precision: Ability to work accurately and efficiently under deadline pressure, with meticulous attention to detail and proactive communication.

• Curiosity & Trend Awareness: Keen interest in current trends within packaging, gifting, and premium lifestyle sectors, with the ability to integrate this knowledge into design work.

• AI & Emerging Tools: Active and proficient use of AI and emerging design tools to accelerate ideation, explore creative directions, and enhance output quality.

Preferred Skills:

• Experience with 3D modelling software (e.g., Rhino) and rendering software (e.g., Keyshot) for product and packaging visualization.

• Experience working with materials such as glass, ceramics, and textiles.

• Understanding of sustainable packaging principles, including recyclability and material reduction strategies.

• Familiarity with supplier and manufacturer workflows, including pre-press requirements.

📝 Enhancement Note: The "Required Skills" section is comprehensive and emphasizes not only technical design abilities but also crucial soft skills like commercial awareness, collaboration, and adaptability to new technologies like AI. The "Preferred Skills" indicate areas where additional expertise would be highly valued, suggesting potential future growth opportunities within the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse case studies demonstrating end-to-end packaging and product design projects, ideally for own-brand or direct-to-consumer (DTC) products.

• Each case study should clearly articulate the design challenge, your creative process, the solutions developed, and the final outcome, highlighting your role and contributions.

• Include examples that illustrate your ability to develop design routes from a blank page, as well as examples of working within and contributing to an existing design system.

• Showcase a strong understanding of print specifications, material choices, and production considerations for various packaging formats.

• Demonstrate visual hierarchy, typography, colour application, and illustration integration within your design examples. Process Documentation:

• Within your case studies, clearly document your design process from brief interpretation to final artwork. This should include:

  • Initial ideation and concept development phases.
  • Collaboration with cross-functional teams (e.g., range, procurement).
  • Iteration and refinement based on feedback and technical constraints.
  • Final artwork preparation and handoff to production.

• Provide examples of how you have managed multiple projects simultaneously, outlining your organizational approach and prioritization strategies.

• If applicable, include examples of how you have utilized AI or other emerging tools to enhance your design process or output.

📝 Enhancement Note: The portfolio requirements are geared towards assessing a candidate's practical application of design principles, their process rigor, and their ability to deliver production-ready assets. The emphasis on "own-brand" and "DTC" aligns with Bloom & Wild's business model. Including examples of both "blank page" origination and "design system" contribution is crucial for assessing versatility.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Packaging & Product Designer with 5-10 years of experience in London, the estimated salary range for this role is £50,000 - £70,000 per annum. This estimate considers the cost of living in London, the company's growth stage (Series D funding), and the seniority of the position. Benefits:

• Flexible Working & Work From Abroad: Offers flexibility in work location and arrangement.

• Generous Holiday Allowance: 25 days of annual leave, plus your birthday off, flexible bank holidays, and the option to purchase additional holiday days.

• Volunteering Day: One paid day per year to volunteer for a cause of your choice.

• Enhanced Family Leave: Comprehensive support for new parents.

• Workplace Nursery Scheme: Financial support for childcare.

• Flexible Training Framework: Opportunities for professional development and skill enhancement throughout your career.

• Employee Discounts: Significant discounts on Bloom & Wild products, blooms, and subscriptions.

• Equity Options: Opportunity to share in the company's success through share options from day one.

• ClassPass Membership: Monthly credits for fitness classes, yoga, and other wellness activities.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week, with a focus on productivity and output rather than strict timekeeping. The hybrid work model allows for flexibility in scheduling.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for senior design roles in London. The provided benefits package is extensive and reflects a company culture that prioritizes employee well-being, work-life balance, and professional growth, which are attractive to operations and creative professionals alike.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Gifting, Flowers, Plants, Lifestyle Products)

Company Size: Bloom & Wild Group is a significant player in the European direct-to-consumer gifting market, having acquired other companies and delivered over 20 million orders. This indicates a company with a substantial operational footprint and a growing global presence.

Founded: 2013. This relatively young company has experienced rapid growth, leveraging technology and innovation in the e-commerce space.

Team Structure:

• The Brand & Creative team consists of approximately 15 professionals across Brand Management, Brand Partnerships, Social Media, Creative Concepting, Art Direction, Copywriting, Production, Physical Product Design, Packaging Design, and Communications (PR).

• This role reports to the Lead Physical Product Designer, indicating a structured creative department with clear lines of reporting and specialization.

• The team collaborates closely with Research, Range & Business Development, International Markets (Germany), and Digital Product & Design teams, highlighting a highly integrated, cross-functional operational approach. Methodology:

• Data-Informed Creativity: The team uses customer insights and market research to inform creative strategies and product development.

• Agile Development: The fast-paced environment suggests an agile approach to project management, with quick iteration and implementation of ideas.

• Brand System Consistency: A strong emphasis on maintaining a cohesive brand identity and design system across all touchpoints and product categories.

• Customer Experience Focus: Prioritizing the recipient and giver experience in all design and product decisions.

Company Website: https://www.bloomandwild.com/

📝 Enhancement Note: Bloom & Wild's positioning as a certified B Corp™ and its emphasis on "caring wildly" suggest a strong commitment to ethical practices and sustainability, which can be a significant cultural driver. The company's rapid growth and acquisition strategy indicate a dynamic and ambitious environment, appealing to professionals who thrive in fast-paced, evolving settings.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role within the Brand & Creative department, specifically focused on Physical Product and Packaging Design. It implies a significant level of autonomy, design ownership, and the expectation to contribute strategically to the development of the own-brand product portfolio.

Reporting Structure: The Senior Own Brand Packaging & Product Designer reports to the Lead Physical Product Designer. This provides a direct reporting line for guidance, feedback, and career development within the product design function.

Operations Impact: This role directly influences the tangible customer experience of Bloom & Wild's own-brand products. High-quality, well-designed products and packaging are critical for brand perception, customer satisfaction, repeat purchases, and overall revenue growth, especially as the company expands its gifting categories. The design decisions made will impact production costs, supply chain efficiency, and brand equity.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Managerial role, overseeing junior designers, managing larger projects, and contributing more significantly to design strategy.

• Specialization: Deepen expertise in specific product categories (e.g., luxury food packaging, sustainable materials) or advanced design techniques (e.g., 3D modelling, generative design).

• Cross-Functional Mobility: Opportunities to move into related areas such as Brand Management, Product Development, or even contribute to international market adaptation of design strategies.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of the company's design talent pool.

📝 Enhancement Note: The "Senior" title implies a path towards leadership within the design team. The company's expansion into new categories and markets provides ample opportunities for individuals to broaden their experience and take on new challenges, contributing directly to the company's strategic growth objectives.

🌐 Work Environment

Office Type: Bloom & Wild operates with a hybrid work model, balancing in-office collaboration with remote flexibility. This suggests an office environment designed for collaboration, brainstorming, and team connection, while respecting individual work preferences and needs.

Office Location(s): The role is based in London, a major hub for creative industries, offering access to talent, resources, and a vibrant professional community. Specific office details are not provided but are likely located within accessible areas of London.

Workspace Context:

• Collaborative Spaces: The office likely features meeting rooms, open-plan areas, and potentially dedicated creative studios conducive to team-based design work and brainstorming sessions.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), potentially 3D modelling tools, and collaborative platforms will be available.

• Team Interaction: The hybrid model encourages intentional in-office time for team meetings, workshops, and social connection, fostering a strong sense of team cohesion.

Work Schedule: While the specific working hours are around 40 per week, the hybrid model and company values emphasize flexibility. This allows designers to manage their schedules effectively, balancing focused work time with personal needs, which is crucial for creative roles that often benefit from flexible thinking periods.

📝 Enhancement Note: The hybrid approach at Bloom & Wild suggests a mature work environment that trusts its employees to manage their time effectively. This model is designed to capture the benefits of both in-person collaboration and the focus and flexibility offered by remote work, which is highly valued by creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Chat (Talent Manager): A 30-minute screening call with Estelle, the Talent Manager, to assess general experience, motivations, and cultural fit. Be prepared to articulate your career journey and why you're interested in Bloom & Wild.

• First Interview (Lead Physical Product Designer): A deeper dive into your design experience, technical skills, and approach to product and packaging design. Be ready to discuss specific projects and your design philosophy.

• Creative Task & Presentation: Successful candidates will be assigned a creative task relevant to the role's responsibilities. This will be followed by a presentation of your work to members of the team and the Creative Director. Focus on demonstrating your design process, problem-solving abilities, and how you approach briefs.

• Final Interview (Chief Marketing Officer): A final conversation, likely focusing on strategic alignment, brand understanding, and the broader impact of design on the business.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your packaging and product design skills, ideally with a focus on own-brand or DTC categories.

• Tell a Story: For each project, clearly outline the brief, your thought process, the challenges you faced, your solutions, and the final outcome. Quantify results where possible (e.g., improved shelf presence, cost savings).

• Highlight Process: Show your working – sketches, mood boards, iterations, technical drawings, and production considerations. This demonstrates your depth of understanding.

• Showcase Versatility: Include examples of both original design concepts and how you've worked within established brand guidelines or design systems.

• Production Readiness: Ensure your examples demonstrate an understanding of print processes, materials, and artwork preparation.

• AI Integration: If you've used AI, clearly explain how it was integrated into your workflow and the benefits it provided.

Challenge Preparation:

• Understand the Brief: Carefully analyze the creative task. Identify the key objectives, target audience, and any constraints.

• Embrace the Brand: Research Bloom & Wild's existing brand identity, values, and product aesthetic. Your solution should align with their established voice.

• Focus on Experience: Remember the role emphasizes the "recipient experience." Design with the end-user in mind.

• Practice Presentation: Rehearse your presentation to ensure it's clear, concise, and engaging. Be prepared to answer questions about your design choices and process.

• Think Strategically: Consider the commercial implications and production feasibility of your design.

📝 Enhancement Note: The interview process is structured to assess a candidate's creative capabilities, technical skills, and strategic thinking. The inclusion of a creative task and presentation is standard for design roles and allows for a practical evaluation of a candidate's abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory, specifically:

  • Illustrator: For vector graphics, logo design, and creating production-ready artwork.
  • InDesign: For layout, typesetting, and creating specification documents.
  • Photoshop: For image manipulation, mood boards, and visual mock-ups.

• 3D Modelling & Rendering (Preferred):

  • Rhino: For complex 3D form creation of packaging structures.
  • Keyshot: For realistic product and packaging rendering and visualization.

Analytics & Reporting:

• While not a primary focus for this design role, an understanding of how design impacts customer engagement and sales metrics is beneficial. Familiarity with basic analytics dashboards that might show product performance could be helpful. CRM & Automation:

• Not directly relevant for this design role, but awareness of how product information and designs are managed within broader company systems is a plus. Other Relevant Tools:

• Prototyping Tools: Software or physical methods for creating mock-ups and prototypes.

• Project Management Software: Tools like Asana, Trello, or Jira, used by the wider team for task management and workflow tracking.

• AI Design Tools: Actively used tools for ideation, concept generation, and enhancing creative output.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is standard for graphic and packaging designers. The preferred use of 3D modelling and rendering tools suggests a move towards more sophisticated visualization and prototyping, aligning with modern design practices. The mention of AI tools highlights the company's forward-thinking approach to design technology.

👥 Team Culture & Values

Operations Values:

• Lead Change for Good: Encourages initiative, courage, and a proactive approach to implementing impactful ideas and driving positive change within design and product development.

• Think Deeply, Act Swiftly: Values thoughtful rationale behind design decisions, combined with the agility to implement ideas quickly and efficiently. This balance is key to fast-paced e-commerce.

• Care Wildly: This core value permeates all aspects of work, emphasizing care and creativity in design execution, attention to detail, and a commitment to creating meaningful customer experiences.

• Stay Open, Be Curious: Fosters an environment of open communication, welcoming challenges, and continuous learning. This encourages exploration of new design trends, materials, and technologies.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with teams beyond creative (e.g., Range, Procurement, Marketing), requiring strong communication skills and the ability to translate technical and commercial needs into design solutions.

• Feedback Culture: An open and iterative feedback process is implied, where designers are comfortable sharing work and receiving constructive criticism to refine designs.

• Knowledge Sharing: The culture likely supports sharing best practices, new techniques, and industry insights within the design team and across departments.

📝 Enhancement Note: Bloom & Wild's stated values are deeply integrated into their operations and team dynamics. For a designer, "Care Wildly" translates to meticulous attention to detail and user-centric design, while "Think Deeply, Act Swiftly" speaks to a balance of strategic thinking and agile execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Production Constraints: A common challenge in packaging design is translating innovative creative concepts into feasible, cost-effective, and manufacturable solutions. This role requires a strong understanding of print processes and materials.

• Maintaining Brand Consistency Across Diverse Categories: As Bloom & Wild expands into new gifting areas, ensuring a cohesive and recognizable brand identity across vastly different product types (e.g., food vs. home goods) will be a significant design challenge.

• Rapid Product Development Cycles: The fast-paced e-commerce environment means designers must be adept at working under pressure and delivering high-quality work within tight deadlines.

• Integrating AI Effectively: While AI offers opportunities, integrating it seamlessly into a creative workflow while maintaining originality and quality requires thoughtful experimentation and skill development.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in 3D visualization, generative design, and advanced print finishing techniques.

• Sustainable Design Practices: Continued learning and application of cutting-edge sustainable packaging solutions.

• Cross-Category Design Expertise: Developing a comprehensive understanding of design considerations for a wide array of consumer products.

• Mentorship and Leadership: Potential to mentor junior designers and contribute to the strategic direction of the design team.

• Industry Exposure: Access to industry events, workshops, and conferences related to packaging and product design.

📝 Enhancement Note: The challenges presented are typical for senior design roles in dynamic companies. The growth opportunities are directly tied to the company's expansion strategy and the evolving landscape of design technology, offering a clear path for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with significant production constraints. How did you approach it, and what was the outcome?" (Focus on problem-solving, material/print knowledge, and negotiation skills.)

• "How would you approach building or contributing to a design system for a multi-category gifting brand like Bloom & Wild, ensuring both consistency and flexibility?" (Highlight your understanding of design systems, brand architecture, and scalability.)

• "Walk us through a project where you originated a design concept from a blank page. What was your process, what inspired you, and how did you refine it?" (Demonstrate creative origination, ideation techniques, and iterative design.) Company & Culture Questions:

• "What excites you most about Bloom & Wild's mission and 'Care Wildly' value? How do you see this influencing your design approach?" (Show genuine interest in the brand and its ethos.)

• "How do you stay current with trends in packaging, gifting, and lifestyle design, and how do you integrate these into your work?" (Demonstrate curiosity and industry awareness.)

• "Describe your experience collaborating with non-design teams (e.g., procurement, marketing). How do you ensure alignment and effective communication?" (Highlight collaboration skills and understanding of business needs.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically, starting with an overview of your experience and then diving into 2-3 key case studies.

• Narrative: For each case study, tell a compelling story that highlights the problem, your solution, your role, and the impact. Use visuals effectively.

• Process Focus: Clearly illustrate your design process, from initial sketches and mood boards to final artwork and production considerations.

• Technical Details: Be prepared to discuss specific print processes, materials, and artwork specifications.

• AI Integration: If AI was used, explain its role clearly and the tangible benefits it provided to your workflow or output.

• Q&A Readiness: Anticipate questions about your design choices, technical skills, and how your work aligns with Bloom & Wild's brand.

📝 Enhancement Note: These interview questions are designed to probe into the candidate's ability to think critically, solve problems creatively, collaborate effectively, and align with the company's culture and strategic goals. The portfolio presentation is a critical component, requiring a clear and concise narrative supported by strong visual evidence.

📌 Application Steps

To apply for this Senior Own Brand Packaging & Product Designer position:

• Submit Your Application: Navigate to the provided application link and complete the initial submission process.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your expertise in packaging design, product design, and own-brand development. Prioritize case studies that showcase your ability to originate designs, work within brand systems, and consider production realities.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, specific skills (e.g., Adobe Creative Suite, print production, AI tools), and achievements relevant to packaging and product design. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you embody Bloom & Wild's values. Prepare specific examples for behavioral and situational interview questions. Rehearse your portfolio presentation to be clear, concise, and engaging.

• Company Research: Deeply research Bloom & Wild's brand, product offerings, B Corp status, and recent news. Understand their customer base and the competitive landscape of the gifting industry. Consider how your design philosophy aligns with their "Care Wildly" ethos and their expansion into new categories.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.