Senior Integrated Marketing Designer

📍 Job Overview

Job Title: Senior Integrated Marketing Designer

Company: Likewize

Location: Dallas – Southlake, Texas, United States

Job Type: FULL_TIME

Category: Marketing Design / Creative Operations

Date Posted: May 27, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead end-to-end creative production for diverse marketing collateral, including client-facing presentations, sales enablement materials, brand storytelling assets, and campaign-specific creative.

• Leverage an AI-first mindset to enhance creative output, accelerate iteration cycles, and elevate the quality of all delivered assets, acting as a force multiplier for the marketing team.

• Develop and execute high-impact digital and print designs, encompassing one-pagers, social media content, email campaigns, event materials, and comprehensive brand campaigns.

• Translate complex business ideas and customer insights into clear, compelling, and persuasive visual narratives that resonate with target audiences and drive measurable business results.

📝 Enhancement Note: The role is positioned as a senior, hands-on creator, emphasizing independent ownership of the entire creative process from concept to final delivery. The explicit mention of an "AI-first mindset" and using AI as a "force multiplier" indicates a strategic adoption of generative AI tools within the creative workflow, requiring candidates to be proficient and forward-thinking in this area. This is a key differentiator for operations professionals in creative roles.

📈 Primary Responsibilities

• Own the complete creative production lifecycle for client, sales, brand, and business storytelling assets, ensuring alignment with strategic marketing objectives.

• Design and deliver high-quality digital and print collateral, including but not limited to presentations, executive one-pagers, social media graphics, email marketing templates, event signage, and integrated campaign assets.

• Craft compelling sales demonstrations, detailed case studies, and impactful testimonials that simplify complex offerings and enhance the sales team's effectiveness.

• Create visually consistent and brand-aligned assets across multiple Likewize brands, channels, formats, and technical specifications, maintaining brand integrity.

• Proactively utilize AI tools and platforms to expand creative exploration, accelerate design iterations, and improve the overall quality and efficiency of production workflows.

• Conduct thorough audience research to understand motivations, pain points, and behavioral drivers, translating these insights into creative that fosters clarity, resonance, and conversion.

• Manage projects autonomously from initial brief to final file delivery, while continuously identifying and implementing improvements in workflows, templates, and asset management systems.

• Collaborate with marketing, sales, and business stakeholders to ensure creative outputs effectively support business goals and communicate key messages.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution and strategic thinking, emphasizing the need for a creator who can not only produce but also understand the "why" behind the creative. The focus on "AI as a creative force multiplier" and "turning customer and client insight into creative that drives clarity, resonance, and conversion" points to a role that requires a deep understanding of marketing psychology and data-driven creative optimization, aligning with operations principles of efficiency and effectiveness.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for a Senior Designer role.

Experience: 5+ years of hands-on creative production experience in fast-moving environments, demonstrating the ability to deliver high-quality work independently.

Required Skills:

• Proven track record as a hands-on creator, not a delegator, with a robust portfolio showcasing ownership of real marketing work.

• Advanced, AI-centered production workflow proficiency, integrating AI, design, presentation, and motion tools for rapid and high-quality asset creation.

• Strong marketing instincts grounded in psychology, with a demonstrated habit of researching audience motivations, objections, and emotional drivers to shape persuasive and effective work.

• High-end visual and presentation design skills, including advanced PowerPoint fluency and meticulous attention to detail and craft.

• Solid copywriting and editing skills, with a keen eye for tone, voice, and accuracy.

• Hands-on experience with Adobe Creative Cloud, particularly InDesign, for professional graphic design output.

• Confidence in communicating and defending design decisions, with comfort in ambiguous situations and a drive for impact.

Preferred Skills:

• Experience in B2B2C environments with layered audience types.

• Proven ability to manage multiple brands and stakeholder groups concurrently.

• Proficiency in industry-standard video editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, and/or DaVinci Resolve.

• Hands-on experience with marketing technology platforms including Klaviyo, Hubspot, Wordpress, GA4, and VWO.

📝 Enhancement Note: The emphasis on a "proven creator, not delegator" and a "portfolio showing us that you can own real marketing work" underscores the hands-on nature of this role. The requirement for "Advanced, AI-centered production workflow" is critical and suggests a need for candidates to not only be skilled in traditional design tools but also adept at leveraging emerging AI technologies for efficiency and innovation. This aligns with operations' focus on process improvement and technological adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end ownership of real marketing work across various mediums, including social media, pitch decks, email campaigns, video, and digital/print collateral.

• Case studies that highlight the creative process, from initial concept development and audience research to final asset delivery, detailing problem-solving and strategic thinking.

• Examples of how AI was integrated into the workflow to accelerate production, explore creative options, or enhance final output quality.

• Visual examples of complex ideas simplified through design, showcasing your ability to translate technical or abstract concepts into easily understandable and compelling narratives.

Process Documentation:

• Evidence of workflow optimization and asset organization practices, showing how you manage and maintain a library of creative assets efficiently.

• Examples of how you've used templates or standardized processes to ensure brand consistency and accelerate production across multiple projects or brands.

• Documentation or explanations of how you approach audience research and integrate insights into your design process to drive specific outcomes like clarity, resonance, or conversion.

• A clear articulation of your approach to managing feedback, iterating on designs, and ensuring final deliverables meet stakeholder expectations.

📝 Enhancement Note: The portfolio requirement is central to this role. It needs to showcase not just finished work but also the process behind it, particularly how AI is integrated and how complex information is simplified. This aligns with operations' emphasis on process documentation and efficiency. Candidates should be prepared to walk through their portfolio, explaining their strategic thinking, design rationale, and the impact of their work.

💵 Compensation & Benefits

Salary Range: For a Senior Integrated Marketing Designer with 5-10 years of experience in Dallas-Southlake, Texas, a competitive salary range would typically fall between $90,000 - $130,000 annually. This estimate considers the cost of living in the Dallas-Fort Worth metroplex, the seniority of the role, and industry benchmarks for creative professionals with advanced design and AI integration skills.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holiday schedule.

• Opportunities for professional development, including training and attendance at industry conferences.

• Retirement savings plan with company match (e.g., 401k).

• Access to onsite amenities through VariSpace:

  • Covered parking

  • Spacious break areas

  • Onsite gym

  • Coffee shop and café

  • Raffles and games Working Hours: Standard full-time hours, typically 40 hours per week. While the role is onsite, Likewize emphasizes a growth-oriented culture, suggesting potential for flexibility and a focus on results and impact.

📝 Enhancement Note: The salary range is an estimate based on industry data for senior-level creative roles in a major Texas metro area. The benefits listed are a combination of standard corporate offerings and specific onsite amenities highlighted by the company. The mention of "growth-oriented" culture suggests an environment that values initiative and performance, which is common in roles with high responsibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services/Device Lifecycle Management. Likewize operates at the intersection of technology, insurance, and customer service, providing device protection, repair, upgrade, and renewal solutions for major brands.

Company Size: The provided data does not specify Likewize's exact employee count, but it operates on a "global scale," suggesting a medium to large enterprise. Roles within such organizations often involve structured processes and cross-functional collaboration.

Founded: The company was founded in 1985, indicating a long-standing presence and established operational history.

Team Structure:

• The role is part of the U.S. marketing team, based at the global headquarters.

• It's a key in-house lead design role, implying a central function within the marketing department.

• Expect collaboration with marketing managers, brand specialists, sales teams, and potentially product teams.

Methodology:

• Data Analysis & Insights: The company emphasizes using customer and client insights to drive creative decisions and business growth. This suggests a data-informed approach to marketing and design.

• Workflow Planning & Optimization: The role is tasked with improving workflows and asset organization, indicating a focus on operational efficiency within the creative process.

• Automation & Efficiency: The explicit mention of an "AI-first mindset" and using AI as a "force multiplier" points to a strong emphasis on leveraging technology to enhance speed, scale, and quality.

Company Website: www.likewize.com

📝 Enhancement Note: Likewize's mission to "make the experience around connected devices work better" and their partnership with major brands suggests a dynamic environment focused on innovation and customer experience. The company's values (Success, Passion, Professionalism, Accountability, Teamwork) and mantra "Go for Growth" point to a performance-driven and collaborative culture, which is often reflected in operations teams.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a high degree of autonomy, responsibility, and expected expertise. It's a "hands-on creator" role, meaning the primary focus is on execution and deep skill application rather than people management, though mentorship of junior designers could be a part of it.

Reporting Structure: The Senior Integrated Marketing Designer will likely report to a Marketing Director or Head of Creative within the U.S. marketing team. This position is critical for translating strategic marketing objectives into tangible creative assets that support sales and brand initiatives.

Operations Impact: The role directly impacts revenue by creating persuasive sales enablement materials, compelling marketing campaigns, and engaging brand collateral that drives customer acquisition, retention, and partner growth. The focus on "conversion" and making "complex ideas clear, compelling, and easy to sell" highlights the direct link to business outcomes.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design workflows, advanced presentation design, motion graphics, and potentially video editing. Opportunity to become a subject matter expert in new creative technologies.

• Cross-Functional Exposure: Gain exposure to various aspects of the business by working with sales, client management, and brand teams, leading to a broader understanding of GTM strategies.

• Creative Leadership: As a senior member, there's potential to mentor junior designers, lead creative aspects of larger campaigns, and contribute to shaping the creative direction and operational processes within the marketing department.

• Specialization: Develop expertise in B2B2C marketing design or specific channel expertise (e.g., digital campaigns, sales enablement).

📝 Enhancement Note: The "Senior" title and emphasis on independent ownership suggest a role for experienced professionals ready to take significant responsibility. Growth opportunities are likely tied to deepening specialized skills (especially in AI and advanced design) and contributing to operational improvements within the creative function, rather than immediate management roles, aligning with a "creator" focus.

🌐 Work Environment

Office Type: The description details a modern, amenity-rich office environment provided by their real estate partner, VariSpace, at their global headquarters in Southlake, TX. This suggests a professional, collaborative, and well-equipped workspace designed for employee experience.

Office Location(s): Global headquarters located in Southlake, Texas, easily accessible from Dallas and Fort Worth. Specific proximity noted: a 5-minute drive from Southlake Town Square.

Workspace Context:

• Collaborative Environment: The presence of spacious break areas, a café, and modern facilities implies a space designed for team interaction and cross-functional collaboration.

• Operations Tools & Technology: The role requires advanced proficiency in Adobe Creative Cloud, PowerPoint, and potentially video editing and marketing technology tools, indicating a tech-forward workspace. The emphasis on AI integration suggests access to relevant software and platforms.

• Team Interaction: Being an "in-house lead design role" means direct interaction with marketing colleagues, sales teams, and potentially other departments, fostering a connected and communicative work atmosphere.

Work Schedule: Standard full-time (40 hours/week) and on-site. The company culture is described as "growth-oriented," which often translates to a focus on impact and results, potentially allowing for some level of work-life integration, though the primary expectation is on-site presence.

📝 Enhancement Note: The detailed description of the VariSpace amenities highlights Likewize's investment in creating a positive and productive on-site work environment. For operations professionals, this means a well-supported workspace conducive to focused work and collaboration, with readily available tools and technology.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by HR or a hiring manager to assess basic qualifications and creative output.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on their process, strategic thinking, AI integration, and ability to explain design decisions and impact. Expect questions about specific projects, challenges, and how they approach audience analysis.

• Skills-Based Assessment/Case Study: A practical exercise or case study may be presented, requiring the candidate to design a piece of collateral, develop a concept, or solve a creative problem within a given timeframe, possibly incorporating AI tools.

• Team/Stakeholder Interviews: Meetings with key marketing and potentially sales team members to assess cultural fit, communication skills, and collaborative approach.

• Final Interview: Discussion with senior leadership to confirm alignment with company values and strategic objectives.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI was used, explaining the tools, your role, and the benefits (speed, creativity, quality).

• Emphasize Process & Strategy: For each project, articulate the brief, your understanding of the audience, the strategic approach, challenges faced, and how the final design addressed them. Use storytelling to convey your impact.

• Demonstrate Versatility: Include a range of work spanning digital, print, presentations, and ideally motion graphics or video. Show proficiency in both InDesign and PowerPoint.

• Quantify Impact: Where possible, include metrics or anecdotal evidence of how your creative work drove results (e.g., increased engagement, conversion rates, sales effectiveness).

• Be Ready to Discuss: Prepare to verbally walk through your portfolio, defending your design choices and demonstrating your understanding of marketing psychology and business objectives.

Challenge Preparation:

• Understand the Brief: Carefully analyze any case study or design challenge, identifying the target audience, key message, and desired outcome.

• AI-First Approach: Be ready to demonstrate how you would leverage AI tools to quickly generate concepts, iterate on designs, or enhance output.

• Focus on Clarity & Persuasion: Ensure your solution is clear, compelling, and directly addresses the strategic goals outlined in the brief.

• Time Management: Practice creating a design or concept within a realistic timeframe, as these exercises are often timed.

• Presentation Skills: Prepare a concise and effective way to present your solution, highlighting your strategic thinking and design rationale.

📝 Enhancement Note: The emphasis on portfolio review and potential case studies means candidates must be prepared to demonstrate their practical skills, strategic thinking, and ability to integrate AI. This aligns with operations' focus on tangible outputs and measurable results. Candidates should be ready to discuss their process in detail, especially how they translate business needs into effective creative solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency, with a specific emphasis on InDesign for print and digital collateral creation.

• Microsoft PowerPoint: Advanced fluency required for creating high-end presentations and sales collateral.

• AI Generative Tools: Candidates must be comfortable and proficient with AI platforms for design ideation, iteration, and asset creation (specific tools not listed, but candidates should be prepared to discuss their experience).

Analytics & Reporting:

• Google Analytics 4 (GA4): Preferred experience for understanding digital campaign performance and user behavior.

• Visual Website Optimizer (VWO): Preferred experience for A/B testing and conversion rate optimization.

CRM & Automation:

• Hubspot: Preferred experience for marketing automation, CRM, and campaign management.

• Klaviyo: Preferred experience for email marketing automation and customer data platform functionalities.

• Wordpress: Preferred experience for content management and website updates.

📝 Enhancement Note: The technology stack is heavily focused on design and creative production tools, with a notable inclusion of marketing technology platforms. The explicit mention of AI tools and GA4/VWO suggests a need for a designer who understands how their creative output integrates into broader marketing analytics and optimization efforts, bridging the gap between creative execution and performance measurement.

👥 Team Culture & Values

Operations Values:

• Success: A drive to achieve and exceed goals, contributing to the company's overall success.

• Passion: Enthusiasm for the work, the industry, and making a positive impact on customer experience.

• Professionalism: Maintaining high standards of quality, communication, and conduct in all interactions.

• Accountability: Taking ownership of tasks, decisions, and outcomes, and delivering on commitments.

• Teamwork: Collaborating effectively with colleagues, sharing knowledge, and supporting team objectives.

• Go for Growth: A proactive, growth-oriented mindset, embracing challenges and continuous learning.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, sales, and potentially other departments, necessitating strong communication and partnership skills.

• Process Improvement Culture: The emphasis on improving workflows and asset organization suggests a culture that values efficiency and continuous refinement of operational processes.

• Knowledge Sharing: As a senior member, there's an expectation to share expertise, particularly regarding AI integration and best practices in design and production.

• Data-Driven Approach: Decisions are expected to be informed by customer insights and performance data, fostering a culture of measurable impact.

📝 Enhancement Note: Likewize's core values are clearly defined and directly applicable to how operations and creative professionals should conduct themselves. The emphasis on "Go for Growth" and "Accountability" aligns with the proactive, results-oriented nature expected in operations roles. The collaboration style points to a need for strong interpersonal skills and a willingness to work across departments to achieve common goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality with AI: Effectively leveraging AI to accelerate production without compromising creative integrity or brand standards.

• Managing Multiple Brands & Stakeholders: Navigating diverse brand guidelines and stakeholder expectations in a fast-paced B2B2C environment.

• Translating Complex Concepts: Simplifying intricate technical or service-based offerings into easily digestible and persuasive visual narratives.

• Adapting to Evolving AI Landscape: Staying current with rapidly advancing AI tools and integrating them effectively into established workflows.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in cutting-edge AI design tools and workflows, setting a new standard for creative production.

• Advanced Marketing Technology Integration: Deepen understanding and application of marketing automation, analytics, and CRO tools (Klaviyo, Hubspot, GA4, VWO) to inform creative strategy.

• Cross-Functional Project Leadership: Potential to lead creative aspects of major campaigns and initiatives, gaining broader business acumen.

• Mentorship: Opportunities to mentor junior designers and contribute to the development of the creative team's capabilities.

📝 Enhancement Note: The challenges presented are common in modern creative roles, particularly those embracing new technologies like AI. The growth opportunities are framed around skill specialization and broader business impact, fitting a senior role within a growing company. For operations-minded individuals, the challenge of optimizing workflows with AI and the opportunity to deepen integration with marketing tech are particularly relevant.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI to significantly speed up your creative production or enhance the quality of your output. What tools did you use, what was your process, and what were the results?" (Focus on demonstrating AI proficiency and impact).

• "How do you approach understanding an audience's motivations and psychological drivers when developing marketing collateral? Provide an example." (Assess marketing instincts and user-centric design approach).

Company & Culture Questions:

• "Based on our company values (Success, Passion, Professionalism, Accountability, Teamwork, Go for Growth), how do you see yourself contributing to our culture?" (Gauge cultural fit and alignment with operational ethos).

• "How do you stay updated on both design trends and advancements in AI technology?" (Assess commitment to continuous learning and adaptability).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio walkthrough as a story for each project, detailing the challenge, your strategic approach, the solution, and the impact.

• Highlight AI Integration: Visually or verbally emphasize where and how AI was used, explaining its contribution to the final outcome.

• Showcase Process: Include sketches, mood boards, or early concepts if possible to demonstrate your thinking process, not just the final polished assets.

• Quantify Results: Be prepared with metrics or specific examples of how your creative work drove business objectives (e.g., engagement, conversion, efficiency).

• Concise & Engaging: Keep your explanations clear, focused, and engaging, allowing time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, and operational efficiency, particularly concerning AI integration. Candidates should be ready to articulate their process, quantify their impact, and showcase their understanding of audience psychology and business objectives. This aligns with the operational mindset of measurable results and optimized processes.

📌 Application Steps

To apply for this Senior Integrated Marketing Designer position:

• Submit your application through the provided link on the Likewize careers portal.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of hands-on creative production experience, advanced design skills (InDesign, PowerPoint), AI integration proficiency, and experience with marketing technology. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work across diverse mediums, and clearly demonstrates your end-to-end creative process, including AI-driven workflows and audience-centric strategies. Include specific examples of how your work drove clarity, resonance, or conversion.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on storytelling, articulating your strategic rationale, and demonstrating the impact of your work, especially where AI was utilized. Be ready to discuss your process in detail.

• Research Likewize: Familiarize yourself with Likewize's services, target markets, brand messaging, and company values. Consider how your creative approach aligns with their "Go for Growth" philosophy and their focus on customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.