Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: 2026-05-29

Experience Level: 5-10 years

Remote Status: Remote OK (United Kingdom)

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for diverse marketing channels, including social media, web, and advertising campaigns, ensuring brand consistency and conversion optimization.

• Drive the visual storytelling and brand identity development for Bjak's expansion into the UK market, leveraging a deep understanding of design principles and emerging AI tools.

• Collaborate closely with cross-functional teams such as content, video, and performance marketing to deliver cohesive and strategically aligned visual campaigns.

• Apply a keen eye for detail to adapt and refine visuals based on performance data and user feedback, continuously improving campaign effectiveness.

• Mentor and guide junior design talent, contributing to the overall growth and skill development of the design team.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on creative leadership, strategic brand storytelling, and the integration of AI tools. The focus on conversion-driven visuals and performance marketing suggests a significant link to revenue generation objectives, positioning this role within a broader GTM (Go-To-Market) or Marketing Operations context, albeit with a primary creative function. The remote-friendly nature within the UK, specifically London, indicates a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Conceptualize and execute compelling design assets for marketing campaigns, social media content, website visuals, digital advertisements, and short-form motion graphics.

• Translate creative briefs into bold, on-brand, and conversion-focused visual designs that align with strategic marketing objectives.

• Partner with content creators, video producers, and performance marketing specialists to ensure unified campaign messaging and visual coherence across all platforms.

• Analyze design performance data and user feedback to iterate on and optimize visual assets for maximum impact and engagement.

• Uphold and advance design quality, brand guidelines, and visual consistency across all Bjak brand touchpoints, from initial concept to final delivery.

• Develop clear and persuasive visual communication materials to support product marketing initiatives and enhance user understanding.

• Provide guidance and mentorship to junior designers, fostering a collaborative and growth-oriented team environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the impact of design on marketing performance and business objectives. The "conversion-driven visuals" and "adapt and optimize visuals based on performance insights" indicate a need for a data-informed approach to design, crucial for GTM success.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Senior role. Equivalent professional experience and a strong portfolio may be considered.

Experience: 5–8 years of professional experience in graphic design, motion design, or creative content production roles, with a proven track record of delivering high-quality visual assets.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and color theory.

• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma.

• Advanced skills in motion design and video editing software: After Effects, Premiere Pro.

• Experience or a strong aptitude for utilizing AI tools in the design process for concept generation and production.

• Ability to translate creative briefs into bold, on-brand, and conversion-driving visual assets.

• Strong understanding of brand systems and maintaining design consistency across multiple touchpoints.

• Proven ability to work efficiently under tight deadlines, iterate quickly, and manage multiple projects simultaneously.

Preferred Skills:

• Experience in producing short-form advertisements or commercial visual assets.

• Exposure to performance marketing strategies and data-driven creative optimization.

• Familiarity with fast-paced startup environments and agile workflows.

• Basic knowledge of sound editing or visual effects (VFX).

• Experience with template creation, visual system development, and brand library management.

• Previous experience in mentoring junior designers.

📝 Enhancement Note: The requirement for AI tool proficiency is a key differentiator, signaling Bjak's forward-thinking approach to creative production. The emphasis on performance marketing and startup experience suggests the ideal candidate will be adaptable and results-oriented.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of design work, with a clear emphasis on clean execution, storytelling capabilities, and demonstrated design leadership.

• Examples of high-impact design assets created for marketing campaigns, social media, web, and advertising, highlighting conversion optimization efforts.

• Case studies demonstrating the ability to translate creative briefs into visually compelling and strategically aligned designs.

• Visuals that illustrate a strong understanding of brand systems and the ability to maintain design quality and consistency across diverse touchpoints.

Process Documentation:

• Documentation or examples of how design processes were optimized for efficiency and effectiveness, particularly in fast-paced environments.

• Evidence of adapting design workflows to incorporate new tools, such as AI, for concepting and production.

• Demonstrations of how design decisions were informed by performance insights, A/B testing, or analytics, and the subsequent impact on campaign results.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It must not only display aesthetic skill but also strategic thinking, problem-solving, and a results-oriented approach. The inclusion of process documentation related to optimization and AI integration would be highly beneficial.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum. This range is based on the provided information and industry benchmarks for Senior Graphic Designers in London, UK, with 5-8 years of experience. The final compensation will be determined by the candidate's qualifications, skills, and relevant experience, as stated.

Benefits:

• Competitive salary package.

• Opportunities for growth pathways into creative leadership roles.

• Ownership and significant impact on high-visibility visuals reaching millions of users.

• Exposure to a fast-moving team that values smart design, experimentation, and efficient execution.

• Remote-friendly work environment, with a focus on supporting Bjak's London expansion.

Working Hours: Approximately 40 hours per week, with flexibility expected given the fast-paced nature of the role and remote work arrangement.

📝 Enhancement Note: The salary range provided is competitive for a Senior Graphic Designer in London. The benefits emphasize career progression and impactful work, aligning with the senior nature of the role. The remote-friendly aspect is a significant draw, though proximity or connection to the London hub may be beneficial for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Tech, AI-integrated Applications)

Company Size: Likely growing, with a focus on engineering and product excellence. The mention of "dense talent" and a "very flat organization" suggests a dynamic, high-performance environment.

Founded: Bjak has developed the first and leading insurance platform in Southeast Asia, indicating a history of innovation and market leadership. The company is actively building new applications integrated with AI.

Team Structure:

• The design team is part of a broader, "densely talented" and "highly motivated" organization focused on engineering and product excellence.

• The organizational structure is described as "very flat," implying direct access to leadership and a culture where all members contribute directly.

Methodology:

• Emphasis on engineering and product excellence.

• Data-driven decision-making, particularly in optimizing creative assets based on performance insights.

• Agile and iterative approach to creative development, encouraging experimentation and quick adaptation.

• Integration of AI tools into workflows for enhanced concepting and production.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture appears to be fast-paced, results-oriented, and innovation-driven. The "flat organization" and emphasis on "hands-on contribution" suggest an environment where individual initiative and direct impact are highly valued. For a designer, this means being proactive, data-informed, and comfortable with rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer, with potential pathways into creative leadership. This role is critical for shaping Bjak's visual identity and directly contributing to marketing effectiveness and brand perception.

Reporting Structure: While the organization is flat, the Senior Graphic Designer will likely report to a Head of Marketing, Creative Director, or similar leadership role. They will also collaborate extensively with functional marketing leads.

Operations Impact: The role has a direct impact on revenue by creating "conversion-driven visuals" for marketing campaigns and ads. Strong visual communication enhances brand perception, user engagement, and ultimately, customer acquisition and retention. Designers are expected to "make things work, convert, and capture attention."

Growth Opportunities:

• Creative Leadership: Clear pathways exist for advancement into creative leadership positions, including managing design teams or leading specific creative initiatives.

• Skill Development: Opportunities to deepen expertise in motion graphics, AI-driven design tools, and performance marketing creative strategies through hands-on work and exposure to industry trends.

• Strategic Influence: The chance to influence Bjak's global brand strategy and visual identity, particularly as the company expands into new markets and integrates AI technologies more deeply.

📝 Enhancement Note: The "growth pathways into creative leadership" are a key selling point. Candidates should be prepared to discuss how they have mentored others or led projects, demonstrating their readiness for senior responsibilities and future leadership roles.

🌐 Work Environment

Office Type: The role is described as "Remote-friendly" with a focus on Bjak's London expansion. This suggests a hybrid or fully remote setup, with potential for occasional in-person collaboration or team gatherings in London.

Office Location(s): While remote is emphasized, the context of "London expansion" implies a growing presence or hub in London, UK.

Workspace Context:

• A remote-friendly environment that requires strong self-discipline, communication, and time management skills.

• Access to necessary design tools and technology, likely cloud-based and collaborative platforms.

• Opportunities for interaction with a "fast-moving team" that values smart design, experimentation, and execution, fostering a dynamic and engaging remote work experience.

Work Schedule: Standard working hours (approximately 40 hours per week) are expected, but the fast-paced nature and remote setup may require flexibility to meet project deadlines and collaborate across different time zones if applicable.

📝 Enhancement Note: The "remote-friendly" aspect combined with a "London expansion" suggests a company that embraces modern work structures but also values a connection to a key market. Candidates should be comfortable with remote collaboration tools and proactive communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role's requirements.

• Creative Challenge/Portfolio Review: A deeper dive into the candidate's portfolio, likely involving a discussion about specific projects, design process, problem-solving approaches, and how their work aligns with Bjak's brand and objectives. This may include a take-home assignment or a live design exercise.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, content, or product teams to evaluate collaboration skills, communication style, and ability to work within a cross-functional environment.

• Hiring Manager/Leadership Interview: Final discussion to assess cultural fit, leadership potential, strategic thinking, and overall suitability for the Senior Designer role.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of work that directly addresses the requirements: marketing campaigns, social media, web, ads, motion design, and AI tool integration. Prioritize quality over quantity.

• Highlight Impact: For each project, clearly articulate the brief, your role, the design process, the challenges faced, and—most importantly—the results and impact (e.g., conversion rates, engagement metrics, brand consistency improvements). Use storytelling to convey your thought process.

• Demonstrate Process: Be prepared to discuss your workflow, how you iterate, how you collaborate, and how you incorporate feedback. Explain your approach to using AI tools and how they enhance your creative output.

• Showcase Leadership: Include examples of projects where you took initiative, mentored others, or influenced design direction.

Challenge Preparation:

• Understand Bjak's Brand: Research Bjak's current branding, market position (Southeast Asia insurance tech), and their expansion goals (UK market, AI integration).

• AI Tool Familiarity: Be ready to discuss your experience or conceptual approach to using AI tools in design workflows.

• Performance Marketing Focus: Prepare to discuss how your designs aim to drive conversions and engage target audiences.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific design challenges related to Bjak's business or brand.

📝 Enhancement Note: The emphasis on "conversion-driven visuals" and "performance insights" suggests that interviewers will be looking for evidence of a data-informed design approach, not just aesthetic talent. The portfolio review will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core graphic design tasks).

• Figma: Crucial for collaborative design, UI/UX elements, and prototyping.

• Motion Design & Video Editing: After Effects, Premiere Pro (essential for creating dynamic visual content).

• AI Tools: Proficiency or interest in using AI tools for concepting, ideation, asset generation, or workflow enhancement.

Analytics & Reporting:

CRM & Automation:

• Familiarity with marketing automation platforms or CRM systems might be beneficial for understanding campaign structures and asset deployment, though not a direct requirement.

📝 Enhancement Note: The core technical requirements are heavily focused on creative software. The explicit mention of AI tools indicates a forward-looking requirement, and candidates should be ready to discuss their experience or willingness to learn and integrate these technologies.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A commitment to delivering high-quality, impactful work that directly contributes to business objectives ("make things work, convert, and capture attention").

• Data-Driven Iteration: Valuing performance insights and user feedback to refine creative output and optimize campaign effectiveness.

• Innovation & Experimentation: Embracing new visual directions, exploring AI-driven workflows, and fostering a culture of continuous learning and adaptation.

• Efficiency & Speed: Operating in a fast-paced environment that requires quick iteration, intention in creative problem-solving, and the ability to meet tight deadlines.

• Ownership & Collaboration: Encouraging individuals to take ownership of their craft and contribute directly, while also fostering strong cross-functional collaboration.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with content, video, and performance marketing teams, ensuring cohesive campaign delivery.

• Feedback-Oriented: A culture that likely embraces constructive feedback for continuous improvement of creative work.

• Proactive Communication: Essential for a remote-friendly environment where team members need to stay connected and aligned on projects and objectives.

📝 Enhancement Note: Bjak's culture seems to foster a blend of individual accountability and collaborative synergy. For designers, this means being both a self-starter and a team player, actively contributing to the collective goals of marketing and product excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The core challenge will be to produce visually stunning and on-brand work that also demonstrably drives conversions and meets marketing KPIs.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing campaign needs, performance feedback, and market trends in a startup setting.

• Integrating New Technologies: Effectively leveraging AI tools and other emerging technologies into existing design workflows to enhance efficiency and creativity.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand experience across a wide array of marketing materials and digital touchpoints.

Learning & Development Opportunities:

• Advanced Creative Tool Proficiency: Deepening skills in After Effects, Premiere Pro, Figma, and exploring new AI-powered creative software.

• Performance Marketing Insights: Gaining a deeper understanding of how design impacts conversion rates, user acquisition, and customer lifetime value through direct collaboration with performance marketing teams.

• Creative Leadership Development: Opportunities to mentor junior designers, lead creative projects, and develop strategic thinking for brand campaigns.

• Exposure to Emerging Technologies: Being at the forefront of integrating AI into creative workflows, offering a unique skill set in the evolving design landscape.

📝 Enhancement Note: The challenges presented are typical of senior roles in dynamic tech companies. The growth opportunities are substantial, particularly for those looking to blend creative expertise with a strategic, performance-driven mindset and leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a visually compelling and conversion-driven campaign. What was your process, and what were the results?" (Focus on process, data, and impact.)

• "How do you balance maintaining brand consistency with exploring new visual directions, especially when working with evolving technologies like AI?" (Assess adaptability and brand stewardship.)

Company & Culture Questions:

• "What interests you about Bjak's mission and our focus on AI-integrated applications?" (Gauge alignment with company vision.)

• "How do you approach collaboration with non-design teams, such as content creators or performance marketers?" (Evaluate cross-functional communication and teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly define the problem, your solution (design process), the tools used (including AI), and the measurable outcomes.

• Quantify Your Impact: Use data points (e.g., "increased CTR by X%", "achieved Y engagement rate," "maintained Z% brand consistency") to demonstrate the effectiveness of your designs.

• Showcase AI Integration: If applicable, highlight projects where AI tools were instrumental in your workflow or enhanced the final output. Explain how you used them.

• Be Prepared for Live Exercises: Some companies may present a small design challenge or ask you to critique existing work. Be ready to articulate your reasoning and suggest improvements.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only a skilled designer but also a strategic thinker, a strong collaborator, and someone who understands the business impact of their creative work, especially in the context of performance marketing and emerging AI technologies.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your experience in marketing campaign design, social media, web visuals, motion graphics, and your proficiency with AI tools. Ensure each project clearly articulates the brief, your process, and quantifiable results.

• Tailor Your Resume: Highlight your 5-8 years of relevant experience, specifically mentioning your proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any experience with AI tools. Use keywords from the job description to align your application.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, problem-solving, and demonstrating the business impact of your designs. Be ready to discuss your approach to conversion-driven visuals and AI integration.

• Research Bjak: Understand their mission, their current product offerings (insurance tech), their expansion into the UK, and their emphasis on AI. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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