Senior Graphic Designer - Shaw Contract

📍 Job Overview

Job Title: Senior Graphic Designer - Shaw Contract

Company: Shaw Industries Group, Inc.

Location: Cartersville, Georgia, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 19, 2026

Experience Level: Mid-Senior Level (8+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive new creative initiatives and support existing strategic brand direction for Shaw Contract, a global design leader in commercial flooring.

• Collaborate closely with the Creative Director to develop and execute creative concepts from ideation through final production for global marketing collateral.

• Serve as a hands-on creative conceptual thinker and maker, bridging high-level ideation with practical design execution.

• Provide art direction and guidance to internal creative teams, including designers and copywriters, ensuring consistent brand visual identity across all touchpoints.

• Develop and maintain the Shaw Contract global visual identity, conceptualizing and executing creative solutions for 'Go-To-Market' product launch campaigns and ongoing marketing efforts.

📝 Enhancement Note: This role is specifically for Shaw Contract, a division of Shaw Industries, focusing on commercial flooring for diverse markets like workplace, healthcare, hospitality, and education. The emphasis on "design is the fiber that connects everything we do" suggests a strong, integrated approach to creative, where the Senior Graphic Designer plays a pivotal role in shaping the brand's visual narrative. The "octopus" analogy highlights the need for extreme flexibility, intelligence, and multi-faceted problem-solving skills.

📈 Primary Responsibilities

• Conceptualize and develop innovative creative ideas and design strategies that align with the Shaw Contract brand identity and business objectives.

• Execute design across various media, including print, digital platforms (social campaigns, advertisements), and potentially spatial design elements.

• Collaborate with marketing and product design teams to ensure consistent brand execution across all communication and sales channels, from concept to final delivery.

• Lead the design execution for 'Go-To-Market' product launch campaigns, translating strategic direction into compelling visual assets.

• Manage and deliver all creative assets in a timely manner, ensuring quality and adherence to brand guidelines for global distribution.

• Provide art direction and constructive feedback to junior designers and other creative team members, fostering a collaborative and high-performing creative environment.

• Partner with copywriters and production specialists to ensure integrated and impactful campaign delivery.

• Stay abreast of design trends, industry best practices, and emerging technologies to continuously elevate the Shaw Contract brand's visual presence.

📝 Enhancement Note: The responsibilities clearly indicate a blend of strategic creative thinking and hands-on execution. The expectation to "drive new creative" suggests a proactive role in pushing the brand's visual boundaries, while "support existing strategic direction" implies a need for strong understanding and adherence to established brand guidelines. The global delivery aspect indicates the need for cultural sensitivity and adaptability in design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design or a related creative field is required. Experience:

• A minimum of 8 years of progressive experience in graphic design and art direction.

• Proven experience in commercial interiors or a related B2B industry is preferred. Required Skills:

• Exceptional aesthetic sense with an intuitive command of design principles, including layout, composition, and visual hierarchy.

• Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, and InDesign.

• Strong conceptual thinking capabilities, with the ability to generate original ideas and translate them into compelling visual narratives.

• Demonstrated expertise in both print and web design, with the ability to create integrated campaigns across multiple channels.

• Deep understanding and application of typography and layout principles.

• Ability to collaborate effectively with cross-functional teams, including marketing, product design, and sales.

• Strong understanding of and ability to execute on the Shaw Contract brand identity and visual guidelines. Preferred Skills:

• Working knowledge of Figma for collaborative design workflows.

• Experience with HTML and CSS is considered a plus.

• Familiarity with motion graphics and video editing software such as After Effects and Premiere Pro, given the company's video initiatives.

📝 Enhancement Note: The requirement for 8+ years of experience and a Bachelor's degree, coupled with the "Senior" title, positions this as a lead creative role. The emphasis on both conceptual thinking and hands-on execution is critical. The preference for Figma, HTML/CSS, and motion graphics skills suggests a forward-looking creative team that values versatility and adaptability in a digital-first, multi-channel environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating 8+ years of professional graphic design and art direction experience.

• Showcase a range of work that highlights conceptual thinking, creative problem-solving, and the ability to develop "big ideas."

• Include examples of integrated campaigns across print, digital, and potentially spatial design applications relevant to commercial interiors.

• Demonstrate a strong understanding of brand identity development and execution, with clear examples of how you've maintained or evolved brand visuals.

• Highlight projects that involved collaboration with marketing, product design, or sales teams, showcasing your ability to partner effectively.

• Provide evidence of timely execution of creative assets and successful delivery of projects from concept to completion. Process Documentation:

• The portfolio should implicitly showcase your design process, from initial brief interpretation and concept development to execution and final asset delivery.

• Include case studies or project breakdowns that explain your approach to problem-solving, creative strategy, and how you ensured brand consistency and impact.

• For digital or integrated campaigns, demonstrate an understanding of user experience and how design choices support campaign objectives and drive engagement.

📝 Enhancement Note: A strong portfolio is explicitly required and is the primary tool for assessing a candidate's conceptual abilities, technical skills, and strategic thinking. The expectation is not just a collection of pretty pictures, but a narrative that demonstrates a structured design process and measurable creative impact, particularly within a B2B context.

💵 Compensation & Benefits

Salary Range:

Given the Senior Graphic Designer title, 8+ years of experience, and the location in Cartersville, Georgia, a competitive salary range for this role is estimated to be between $85,000 and $115,000 annually. This estimate is based on industry benchmarks for senior creative roles in manufacturing/commercial design sectors in the southeastern United States, adjusted for the hybrid work model and the specific demands of a global brand.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance

• Life Insurance and Disability Coverage

• Tuition Reimbursement for continued education and professional development

• Employee Assistance Program (EAP) for personal and professional support

• Health Savings Account (HSA) for flexible healthcare spending

• Generous Paid Time Off (PTO)

• Parental Leave benefits

• 401K and Retirement Plans for long-term financial security

• Employee Product Discounts on Shaw products

• Adoption Assistance program

• Access to Shaw Family Health Center (for Cartersville, GA, employees) Working Hours:

• Standard full-time position, typically 40 hours per week.

• The role involves an 8-hour, non-rotating shift, with hours falling within the standard workday and starting in the morning.

• This is a hybrid role, requiring a minimum of 3 days per week in the Cartersville, GA office.

📝 Enhancement Note: The salary range is an estimation based on industry standards for a Senior Graphic Designer role with significant experience in a manufacturing/commercial design context in Georgia. Actual compensation will be determined by the candidate's specific qualifications, experience, and the company's internal compensation structure. The benefits package is extensive, reflecting Shaw's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Flooring and surface solutions, with a strong emphasis on commercial interiors (workplace, healthcare, hospitality, education). The company is a leader in design, innovation, and sustainability within this sector.

Company Size: Shaw Industries is a large organization, with over 18,000 associates worldwide and annual sales exceeding $5 billion. This Senior Graphic Designer role is within Shaw Contract, a specialized division.

Founded: Shaw Industries was founded in 1946. The company's long history suggests a stable, established corporate environment with a deep understanding of its market.

Team Structure:

• The Senior Graphic Designer will be part of the in-house Creative team, which is described as "nimble."

• This team is responsible for all creative strategy and the visual identity of the Shaw Contract brand.

• The role reports to the Creative Director and will collaborate closely with them.

• The team also includes other designers, copywriters, and production specialists.

• Cross-functional collaboration is expected with marketing and product design teams. Methodology:

• Design is central to Shaw Contract's ethos, described as "the fiber that connects everything."

• The team is expected to be highly collaborative, driving "big ideas" and executing them with a "roll-up-your-sleeves" mentality.

• A strong emphasis is placed on understanding customer needs and adapting to market demands.

• Sustainability is a core principle guiding product development and design.

• The team's approach is a blend of strategic thinking, creative ideation, and hands-on execution across multiple media.

Company Website: https://careers.shawinc.com/us/en

📝 Enhancement Note: The culture is presented as design-centric, innovative, and collaborative, with a strong emphasis on sustainability and customer focus. The "nimble" creative team within a large corporation suggests a dynamic environment where individuals can have significant impact. The "octopus" analogy underscores the expectation of versatility and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for significant experience, leadership potential, and the ability to operate with a high degree of autonomy. The role requires not just execution but also strategic input and art direction.

Reporting Structure: The Senior Graphic Designer will report directly to the Creative Director. This provides a clear line of mentorship and oversight, with opportunities to learn from experienced leadership.

Operations Impact: The Senior Graphic Designer's work directly shapes the visual identity and brand perception of Shaw Contract globally. Their creative output influences marketing collateral, product launch campaigns, and customer engagement across all sales channels, directly impacting brand recognition, market positioning, and ultimately, revenue generation through effective communication and brand building.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in various design media (print, digital, spatial, motion graphics) and potentially explore new tools like Figma, HTML/CSS.

• Leadership Development: Potential to grow into a Lead Designer or Art Director role, taking on more strategic responsibility and managing larger projects or teams.

• Cross-functional Exposure: Gaining deeper understanding of marketing strategies, product design processes, and global market needs through collaboration.

• Industry Impact: Contributing to award-winning designs and shaping the visual landscape of commercial interiors.

• Mentorship: Learning from a Creative Director and contributing to the development of junior creative talent.

📝 Enhancement Note: This role offers a clear path for growth within a well-established company. The hybrid nature and focus on "big ideas" suggest an environment that values innovation. The opportunity to impact global brand perception and gain experience in diverse design applications makes it attractive for ambitious designers.

🌐 Work Environment

Office Type: Hybrid work environment, requiring a minimum of 3 days per week in the Cartersville, GA office. This suggests a balance between in-office collaboration and remote flexibility.

Office Location(s): Cartersville, Georgia. This location is specified as a hybrid work hub.

Workspace Context:

• The Cartersville office likely provides a professional and collaborative workspace conducive to creative work.

• Expect access to standard office technology and potentially specialized design hardware/software.

• The hybrid model allows for focused individual work at home and collaborative brainstorming/team meetings in the office.

• The "nimble" creative team structure suggests an environment that values teamwork and shared creative energy. Work Schedule:

• Standard 40-hour work week with an 8-hour shift starting in the morning.

• The hybrid arrangement offers some flexibility in managing personal and professional commitments.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration and team cohesion with the benefits of remote work flexibility. The Cartersville office serves as the primary hub for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative fit.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, and how they approach creative challenges. Be prepared to articulate your role and contributions.

• Creative Challenge/Case Study: A practical design exercise or case study may be assigned to evaluate conceptual thinking, problem-solving skills, and execution under time constraints. This could involve developing a concept for a new product launch or a marketing campaign element.

• Interviews with Creative Director & Team: Discussions to assess cultural fit, collaborative style, understanding of brand strategy, and artistic direction capabilities. Questions may delve into how you handle feedback, manage multiple projects, and stay inspired.

• Final Interview: Potentially with higher leadership to discuss strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in graphic design, art direction, and conceptual thinking, with a focus on B2B or commercial applications if possible.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the solutions developed, and the impact/results achieved. Use visuals effectively to support your narrative.

• Highlight Versatility: Showcase your ability to work across different media (print, digital, spatial, etc.) and demonstrate your command of layout, typography, and brand consistency.

• Emphasize Collaboration: If possible, include projects where you worked effectively with teams or stakeholders, highlighting your communication and partnership skills.

• Be Ready for Questions: Anticipate questions about your design philosophy, how you handle creative blocks, your experience with specific tools, and how you stay current with design trends.

Challenge Preparation:

• Understand the Brand: Thoroughly research Shaw Contract, its products, target markets, competitors, and recent campaigns. Understand their brand voice and visual identity.

• Practice Design Thinking: Be prepared to brainstorm and articulate creative concepts quickly. Focus on ideas that are strategically sound, align with the brand, and solve a specific problem.

• Time Management: If given a timed exercise, practice managing your time effectively to deliver a polished, though not necessarily fully rendered, concept.

• Articulate Your Vision: Be ready to present your approach and rationale clearly and concisely, defending your creative choices with strategic reasoning.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their creative process and strategic thinking. Preparing a strong narrative around key projects and understanding the Shaw Contract brand deeply will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for all graphic design and production tasks.

• Figma: Working knowledge preferred for collaborative design workflows, wireframing, and prototyping.

• Microsoft Office Suite: Standard proficiency for general business communication and documentation.

Analytics & Reporting:

• While not explicitly a data analytics role, understanding how design impacts engagement metrics (e.g., website traffic, social media engagement) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) may be advantageous for understanding digital campaign performance. CRM & Automation:

• Not directly applicable to the core design function, but awareness of how creative assets are used within marketing automation platforms or CRM systems (e.g., for email campaigns) would be a plus. Other Potentially Relevant Tools:

• Motion Graphics/Video: After Effects and Premiere Pro are preferred skills, indicating an increasing use of video and animation in marketing efforts.

• Web Development Basics: Familiarity with HTML and CSS is a plus, suggesting that designers may need to collaborate closely with web developers or have a basic understanding of digital asset implementation.

📝 Enhancement Note: The core technical requirements are centered around the Adobe Creative Suite. The preferred skills in Figma, HTML/CSS, and motion graphics highlight the evolving nature of the role and the company's investment in modern digital and visual communication tools.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high-quality, aesthetically pleasing, and strategically sound design across all output.

• Innovation: Encouraging "big ideas" and pushing creative boundaries to propel the Shaw Contract brand forward.

• Collaboration: Working effectively with the Creative Director, team members, and cross-functional departments to achieve shared goals.

• Customer Focus: Understanding and responding to customer needs through design solutions that enhance spaces and experiences.

• Sustainability: Integrating environmentally conscious principles into design and material choices, reflecting Shaw's broader commitment.

• Adaptability: The ability to "adapt and change to meet the customer's needs," as highlighted by the "octopus" analogy.

Collaboration Style:

• Partnership-Oriented: Working closely with the Creative Director and marketing/product teams as a partner, not just an executor.

• Communicative: Delivering compelling communications, sharing ideas, and providing clear direction to other creative team members.

• Feedback-Driven: Open to receiving and providing constructive feedback to refine creative work and foster continuous improvement.

• Integrated Approach: Ensuring that design is not siloed but seamlessly integrated across all communication and sales channels.

📝 Enhancement Note: The culture values creativity, strategic thinking, and strong collaborative partnerships. The "octopus" analogy implies a need for seamless multitasking and adaptability within a supportive team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that "big ideas" align with and enhance the established Shaw Contract brand identity, rather than deviating from it.

• Managing Global Creative Execution: Delivering creative assets that are effective and culturally relevant across diverse international markets.

• Rapidly Evolving Design Landscape: Staying current with design trends, software advancements, and digital marketing best practices to maintain a competitive edge.

• Cross-Functional Alignment: Effectively communicating creative concepts and ensuring buy-in from various departments (marketing, product, sales) who may have different priorities.

• Hybrid Work Dynamics: Maximizing collaboration and creative synergy while working in a hybrid model, ensuring seamless communication and project flow.

Learning & Development Opportunities:

• Advanced Design Software: Opportunity to master Figma and potentially gain proficiency in motion graphics and video editing tools.

• Strategic Brand Development: Deeper involvement in shaping the long-term visual strategy for a leading commercial interiors brand.

• Cross-Disciplinary Knowledge: Gaining insights into product design, marketing strategy, and customer experience within the commercial flooring industry.

• Mentorship: Receiving guidance from a Creative Director and contributing to the development of junior designers.

• Industry Exposure: Potential to attend industry events or workshops related to design, sustainability, and commercial interiors.

📝 Enhancement Note: The role presents opportunities to tackle complex creative challenges within a dynamic industry, fostering continuous learning and professional growth. The hybrid nature requires proactive communication and self-management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a 'big idea' for a B2B brand like Shaw Contract, from initial concept to final execution." (Focus on ideation, research, collaboration, and execution steps.)

• "How do you ensure creative consistency across multiple channels (print, digital, spatial) while maintaining brand integrity?" (Highlight your understanding of brand guidelines and multi-channel strategy.)

• "Walk us through a time you had to adapt your creative approach based on new market insights or customer feedback. What was the outcome?" (Demonstrate flexibility and responsiveness.)

• "How do you prioritize and manage multiple design projects with competing deadlines, especially in a hybrid work environment?" (Emphasize organizational skills, time management, and communication strategies.) Company & Culture Questions:

• "What excites you about Shaw Contract's commitment to design and sustainability?" (Show you've researched their values and connect them to your own.)

• "How do you envision your role contributing to the 'design is the fiber that connects everything' philosophy?" (Connect your skills to their core mission.)

• "Describe your experience working in a hybrid team environment. What strategies do you use to stay connected and productive?" (Address the hybrid work model directly.)

• "How do you approach art direction and providing feedback to other designers?" (Assess your leadership and collaborative style.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, perhaps by project type or by showcasing a journey of creative problem-solving.

• Focus on Impact: For each project, clearly articulate the business objective, your strategic approach, the creative solution, and the measurable results or impact. Use metrics where possible.

• Highlight Process: Don't just show the final output; explain your thought process, how you overcame challenges, and why you made specific design decisions.

• Be Engaging: Present with passion and confidence. Be prepared for in-depth questions about your work and your design philosophy.

• Tailor to Shaw Contract: If possible, include a speculative piece or discuss how your past work aligns with the challenges and opportunities at Shaw Contract.

📝 Enhancement Note: Prepare to discuss your strategic approach to design, your collaborative methods, and your understanding of the Shaw Contract brand. Your portfolio should be presented as a narrative of your problem-solving capabilities and creative vision.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Shaw careers website.

• Curate Your Portfolio: Select 5-7 of your most impactful design projects, ensuring they showcase your range in graphic design, art direction, and conceptual thinking, ideally with examples relevant to B2B or commercial applications.

• Optimize Your Resume: Tailor your resume to highlight your 8+ years of experience, proficiency in Adobe Creative Suite, art direction skills, and any relevant experience in commercial interiors or related fields. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, articulating your creative process, strategic thinking, and the impact of your work for each selected project. Be ready to discuss your approach to brand identity and collaboration.

• Research Shaw Contract: Gain a deep understanding of Shaw Contract's brand, products, target markets, sustainability initiatives, and recent marketing efforts to demonstrate genuine interest and strategic alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.