Senior Graphic Designer – Multimedia Designer

📍 Job Overview

Job Title: Senior Graphic Designer – Multimedia Designer

Company: Yardi Romania

Location: Cluj-Napoca, Romania

Job Type: Full-time

Category: Marketing Operations, Creative Design

Date Posted: August 26, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on creating dynamic visual content for digital marketing campaigns, product showcases, and brand engagement, leveraging a blend of graphic design, motion graphics, and video editing expertise.

• The Senior Graphic Designer will be instrumental in translating marketing objectives into compelling visual assets across multiple digital channels, ensuring brand consistency and platform optimization.

• Key responsibilities include the end-to-end production of visual assets, from static graphics for ads and emails to animated sequences and short-form video content for paid and organic campaigns.

• This position requires a strong portfolio showcasing proficiency in design software, a keen eye for visual storytelling, and an understanding of digital marketing best practices.

📝 Enhancement Note: While the job title indicates "Senior," the AI-derived experience level of "2-5 years" suggests a mid-to-senior role. The emphasis on "multimedia" and "motion graphics" alongside traditional graphic design points towards a specialized role within marketing operations, focusing on content creation for demand generation and brand awareness initiatives. The requirement for performance video formats like pre-roll and social ads indicates a need for understanding conversion-focused design.

📈 Primary Responsibilities

• Graphic Design: Develop static and animated banner ads for diverse digital campaigns (web, social, display), design engaging visuals for email marketing and newsletters, and produce polished slide decks for presentations.

• Content Creation: Support content marketing efforts with branded graphics, design brochures, promo kits, and other marketing collateral, and create/update landing page assets.

• Video & Motion Graphics: Produce product tutorial and demo videos using screen recordings, create motion graphics sequences (intros, lower-thirds, captions), and design short paid-video creative (pre-roll, bumpers) optimized for initial engagement.

• Video Editing & Production: Edit, assemble, and deliver short-form video for paid and organic campaigns across various platforms (YouTube, social media, email, internal comms, presentations).

• Brand & Asset Management: Ensure all designs and video assets adhere strictly to brand guidelines and design best practices, and actively work within and maintain the design assets library for consistency.

• Optimization & Delivery: Deliver assets optimized for different screen sizes, devices, and platforms, ensuring video and motion assets follow brand and motion standards for effective delivery.

• Cross-Functional Collaboration: Partner closely with marketing and product teams from concept to final delivery, contributing ideas for visual output, video production, and creative process improvements.

📝 Enhancement Note: The responsibilities are clearly segmented into Graphic Design, Product Tutorials/Demos/Motion, and Cross-Functional collaboration. The emphasis on "optimized for the platform" and specific formats like "pre-roll, bumpers, and social ad formats" highlights a strategic approach to design for performance marketing rather than purely aesthetic design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in graphic design, visual communication, or a related field, or equivalent professional experience. Experience:

• Minimum of 3 years of professional experience in graphic design.

• Demonstrated ability and experience in motion graphics or video editing, ideally within a marketing or digital advertising context. Required Skills:

• Graphic Design Software: Proficiency in Figma and Adobe Creative Suite (including Photoshop, Illustrator, InDesign for design; After Effects, Premiere Pro for motion and video).

• Motion Graphics & Video: Proven experience in creating animated graphics and editing video content.

• Digital Marketing Understanding: Familiarity with paid and social video specifications and best practices, including designing for muted playback and fast brand recognition.

• Visual Storytelling: Strong conceptual and visual storytelling skills to convey messages effectively.

• Brand Management: Experience working within and contributing to a design assets library to ensure visual consistency.

• Technical Skills: Working knowledge of video formats, encoding best practices, and delivery pipelines for various platforms.

• Communication: Excellent English communication skills, with the ability to collaborate constructively across teams and receive feedback.

• Attention to Detail: Meticulous attention to detail and the ability to manage multiple concurrent projects.

Preferred Skills:

• UI/UX Principles: Familiarity with UI/UX principles and responsive design concepts.

• Industry Experience: Experience designing for B2C, real estate, proptech, or SaaS products.

• Screen Recording: Experience producing tutorials and demos using screen-capture tools.

📝 Enhancement Note: The required skills are highly specific to multimedia content creation for digital marketing. The emphasis on Figma alongside Adobe Creative Suite indicates a modern design workflow. The "Nice to Have" section provides clear direction on industry-specific experience that would be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a range of creative and effective graphic design work.

• Crucially, the portfolio must include supporting samples of motion graphics and video editing, ideally demonstrating experience with short-form paid or performance video formats (e.g., pre-roll, social ads).

• Demonstrate the ability to translate concepts into visually compelling assets that align with brand identity and marketing objectives.

• Showcase examples of assets optimized for various digital platforms and devices. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept and brief interpretation to execution, iteration, and final delivery.

• Highlight experience in managing asset libraries and ensuring brand consistency across multiple projects and channels.

• Be ready to articulate how you approach video production workflows, including storyboarding, shooting (if applicable), editing, and final rendering/delivery.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Emphasis is placed on demonstrating a comprehensive skill set that includes not just static design but also dynamic multimedia content creation and an understanding of its application in performance marketing.

💵 Compensation & Benefits

Salary Range:

• While not explicitly stated, for a Senior Graphic Designer – Multimedia Designer with 2-5 years of experience in Cluj-Napoca, Romania, a competitive salary range would typically fall between 4,500 - 7,500 RON net per month (approximately $950 - $1,600 USD net per month, subject to exchange rate fluctuations). This estimate is based on industry benchmarks for similar roles in major Romanian tech hubs, considering the company's global presence and the specialized skill set required. Benefits:

• Flexible hybrid work setup (office at least once a week).

• Up to $2,000 per year reimbursed for eligible learning and professional development expenses.

• 40 RON/working day meal tickets (taxable).

• Up to 26 vacation days based on tenure.

• Comprehensive private medical insurance for the employee and dependents (including dental, physiotherapy, psychotherapy).

• Up to 20 days of EU remote work per year (subject to policy).

• Annual salary review.

• Potential yearly bonus through a profit-sharing program.

• Life insurance and global travel insurance for employee and family.

• Fixed monthly Work/Life Stipend for well-being activities.

• Discounts at gyms, restaurants, and other service providers.

• Provision of all necessary equipment for home and office setups.

• Access to a modern office space with amenities (terrace, game rooms, fresh fruit, snacks, specialty coffee).

• Engaging office events, parties, and team-building activities. Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with a flexible hybrid arrangement.

📝 Enhancement Note: The salary range is an estimation based on market data for Cluj-Napoca. The benefits package is extensive, with a strong emphasis on professional development, well-being, and work-life balance, which are attractive to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Real Estate Technology (Proptech). Yardi Systems is a global leader in real estate software.

Company Size: Over 10,000 employees globally, with the Cluj-Napoca office being the second-largest Yardi location worldwide, indicating a significant local presence of over 1,400 professionals.

Founded: Yardi Systems was founded in 1984, establishing a long history and stability in the market. The Cluj-Napoca office opened in 2010.

Team Structure:

• The role is part of the marketing and product teams, implying close collaboration with marketing specialists, product managers, and potentially other designers.

• The design team likely operates within a larger marketing department, with designers specializing in various areas like digital, motion, and video.

• Cross-functional collaboration is a core aspect, requiring seamless integration with stakeholders from different departments to achieve shared objectives. Methodology:

• The company emphasizes innovation and shaping the future of real estate through its products.

• Design work is geared towards supporting digital campaigns, showcasing products, and connecting brands with audiences, suggesting a data-informed approach to creative asset development.

• Processes likely involve agile methodologies for project management and design iteration, with a focus on brand consistency and platform optimization.

Company Website: https://www.yardi.com/

📝 Enhancement Note: Yardi's established presence in the proptech sector and its significant global footprint, especially its large Cluj-Napoca office, suggest a stable and professional environment. The culture likely values innovation, collaboration, and a results-oriented approach, particularly in marketing and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level within the creative and marketing operations function. It requires not only strong technical execution skills but also the ability to contribute creatively and conceptually, manage projects, and collaborate effectively.

Reporting Structure: The designer will collaborate closely with marketing and product teams, suggesting a reporting line likely within the marketing department, potentially to a Marketing Manager, Creative Lead, or Head of Marketing.

Operations Impact: The role's impact is directly tied to enhancing marketing effectiveness through compelling visual content. High-quality, on-brand, and platform-optimized assets contribute to improved campaign performance, stronger brand perception, increased user engagement with product tutorials, and ultimately, support for lead generation and sales enablement efforts.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced motion graphics, 3D animation, or specialized video editing for performance marketing.

• Leadership: Potential to move into a Lead Designer or Art Director role, managing junior designers and overseeing larger creative projects.

• Cross-functional Expansion: Gain broader experience in digital marketing strategy, product marketing, or even UI/UX design through collaboration and available learning resources.

• Professional Development: Utilize the generous $2,000 annual reimbursement for courses, certifications, and conferences to acquire new skills and stay current with industry trends.

📝 Enhancement Note: The growth path is clearly outlined, emphasizing continuous learning and the potential for advancement within either specialized creative tracks or leadership roles within the marketing function. The company's investment in professional development is a significant factor for career progression.

🌐 Work Environment

Office Type: The Cluj-Napoca office is described as a "modern, central workspace @ The Office," featuring an open-air terrace and game rooms. This suggests a contemporary, amenity-rich office environment designed to foster collaboration and provide relaxation spaces.

Office Location(s): The primary office is in Cluj-Napoca, Romania. The hybrid model requires working from the office at least once a week, implying accessibility for those located in or near Cluj-Napoca.

Workspace Context:

• The environment is designed to be collaborative, with spaces conducive to team interaction and cross-functional work.

• The company provides all necessary equipment for both home and office setups, ensuring a consistent and productive work experience regardless of location.

• Access to fresh fruit, snacks, and specialty coffee enhances the daily office experience.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with a hybrid arrangement offering flexibility. The EU remote work option provides additional flexibility for short periods.

📝 Enhancement Note: The emphasis on a modern, well-equipped office space and the provision of necessary equipment highlights a commitment to employee comfort and productivity. The hybrid model and EU remote work option cater to modern work preferences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, discussing your design process, specific project choices, and technical skills. This may include a practical design challenge or a case study presentation.

• Technical/Team Interview: Discussion focused on motion graphics, video editing, software proficiency, and problem-solving skills. You'll likely meet with potential team members and your direct manager.

• Final Interview: A discussion with a hiring manager or senior leader to assess cultural fit, strategic thinking, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Wisely: Select your strongest, most relevant work. Prioritize projects that showcase graphic design, motion graphics, and video editing, especially those with a performance marketing or B2B/SaaS focus.

• Showcase Process: For key projects, provide context. Explain the brief, your role, your creative process, the tools used, and the impact/results of your work. Use case study formats for impactful projects.

• Highlight Multimedia: Clearly delineate your motion graphics and video editing examples. For performance video, emphasize how you addressed brief turnarounds, platform constraints, and engagement strategies (e.g., muted playback hooks).

• Brand Consistency: If you have examples of working within brand guidelines or managing design systems/asset libraries, highlight these.

• Clarity & Conciseness: Ensure your portfolio is easy to navigate and that your contributions are clearly defined if it was a team effort.

Challenge Preparation:

• Design Challenge: Be prepared for a practical task that might involve creating a concept for a digital ad, a short animation, or editing a short video clip based on a brief. Focus on speed, creativity, and adherence to brand guidelines.

• Problem-Solving: Expect questions about how you would approach specific design challenges, optimize assets for different platforms, or troubleshoot video production issues.

• Communication: Practice articulating your design decisions and thought process clearly and concisely, as you'll need to present your work and rationale effectively.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate both technical creative skills and the ability to apply them within a marketing context. The portfolio review is critical, and candidates should prepare to articulate their process and the impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop & Illustrator: For core graphic design, image manipulation, and vector creation.
  • After Effects: Crucial for motion graphics, animation, and visual effects.
  • Premiere Pro: For video editing, assembly, and final delivery of video content.

• Screen Capture Tools: Experience with tools like Camtasia, ScreenFlow, or similar for producing tutorials and demos.

Analytics & Reporting:

• While not a primary focus of this role, understanding how visual assets perform on platforms (e.g., click-through rates for ads, engagement on social videos) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) can provide context for design optimization. CRM & Automation:

• Not directly required for this role, but an understanding of how marketing collateral and digital assets are deployed via marketing automation platforms (e.g., HubSpot, Marketo) or CRM-integrated marketing tools could be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design and video production software. Proficiency in Figma is particularly noteworthy, indicating a modern design workflow.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to create cutting-edge visual content that pushes creative boundaries and supports the company's mission to shape real estate technology.

• Collaboration: A strong emphasis on teamwork, open communication, and constructive feedback to achieve shared marketing and product goals.

• Excellence: A commitment to high-quality output, meticulous attention to detail, and adherence to brand standards in all creative work.

• Efficiency: The ability to manage multiple projects, meet deadlines, and optimize assets for various platforms and performance metrics.

• Data-Informed Creativity: While creative, the work is expected to be aligned with marketing objectives and performance, suggesting an appreciation for data that informs design decisions.

Collaboration Style:

• Cross-functional Integration: Close partnership with marketing and product teams is paramount, requiring proactive communication and a shared understanding of project objectives.

• Feedback-Driven Improvement: An openness to constructive criticism and iteration is essential for refining creative assets and processes.

• Knowledge Sharing: Contributing to design asset libraries and potentially sharing best practices in design, motion, or video production within the team.

📝 Enhancement Note: The company culture appears to value a blend of creativity, technical skill, and collaborative execution, with a clear focus on delivering tangible marketing results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Needs: Creating visually stunning assets that also meet strict performance marketing requirements (e.g., short attention spans, muted playback, rapid brand recognition) can be challenging.

• Managing Multiple Projects & Stakeholders: Juggling diverse creative requests from different teams (marketing, product) with varying deadlines requires strong organizational and time management skills.

• Staying Current with Trends: The digital media landscape, especially video and social media, evolves rapidly. Keeping pace with new formats, platform requirements, and creative techniques is an ongoing challenge.

• Maintaining Brand Consistency: Ensuring that all visual output, across numerous channels and formats, remains cohesive with Yardi's brand identity requires diligence.

Learning & Development Opportunities:

• Professional Development Reimbursement: The $2,000 annual budget is a significant opportunity to invest in specialized courses, workshops, or certifications in areas like advanced motion graphics, video editing techniques, or UI/UX.

• Industry Exposure: Gaining experience in the proptech and SaaS sectors provides specialized knowledge that can be a career differentiator.

• Skill Expansion: Opportunities to learn and apply new tools or techniques through project work, potentially expanding from graphic design into more complex animation or video production.

• Mentorship: Working within a large, established company like Yardi may offer informal mentorship opportunities with more experienced designers or marketing professionals.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic marketing environment, emphasizing the need for adaptability and continuous learning. The growth opportunities are substantial, particularly through the company's investment in professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a short, impactful video ad for a new real estate software feature, given it will primarily be viewed on social media with sound off?" (Focus on initial hook, visual clarity, on-screen text, and brand integration.)

• "Describe your process for creating a series of animated banner ads for a digital campaign. How do you ensure consistency and optimize for different ad sizes?" (Highlight workflow, asset management, and platform considerations.)

• "Imagine you need to create a product tutorial video. What steps would you take from script to final output, and what tools would you use?" (Demonstrate understanding of the entire video production pipeline.) Company & Culture Questions:

• "What do you know about Yardi and its role in the real estate technology industry?" (Research Yardi's products, market position, and recent news.)

• "How do you ensure your designs align with a company's brand guidelines, especially when working with multiple stakeholders?" (Showcase your understanding of brand consistency and collaborative communication.)

• "Our team values innovation and efficiency. Can you provide an example of how you've used a new technique or tool to improve a creative process or the outcome of a project?" (Prepare a specific anecdote demonstrating these values.) Portfolio Presentation Strategy:

• Storytelling: For each project presented, tell a concise story: the problem/brief, your role and approach, the solutions you designed, the tools you used, and the impact or results.

• Highlight Multimedia: Clearly articulate your contributions to motion graphics and video. If it's performance video, explain how you addressed constraints like time, muted playback, and immediate brand recognition.

• Technical Proficiency: Be ready to discuss your command of Figma, Adobe Creative Suite (especially After Effects and Premiere Pro), and any screen-capture tools.

• Brand Context: If possible, show how your work fits within a broader brand strategy or how you’ve managed asset libraries.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, strategic thinking for marketing impact, and strong collaborative skills, supported by concrete examples from your portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Breezy HR link.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest graphic design, motion graphics, and video editing work. Tailor your selection to highlight experience with digital ads, marketing collateral, and performance video formats.

• Resume Optimization: Update your resume to clearly articulate your experience with key software (Figma, Adobe Creative Suite), your years of experience in graphic design and multimedia, and any relevant industry experience (SaaS, proptech, B2C). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to brand consistency, and how you handle feedback. Prepare specific examples for potential interview questions related to video production, digital campaign design, and collaboration.

• Company Research: Familiarize yourself with Yardi Systems, its products, and its position in the real estate technology market. Understand the company's mission and values to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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