Senior Graphic Designer | Marketing focus | EU-based

📍 Job Overview

Job Title: Senior Graphic Designer | Marketing Focus | EU-Based

Company: Hostinger

Location: Barcelona, Catalonia, Spain

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: June 11, 2026

Experience Level: Mid-Senior Level (Implied 5-10 years)

Remote Status: Fully Remote (EU-Based)

🚀 Role Summary

• Drive the visual strategy for high-impact marketing campaigns across digital and print channels, focusing on engagement, trust, and conversion metrics.

• Evolve and advance Hostinger's visual identity, contributing to brand strategy with creative authority and ownership.

• Collaborate cross-functionally with copywriters, video producers, country and product marketing managers, and product designers to create resonant global and local campaigns.

• Design a diverse range of multi-channel assets, including YouTube ads, Meta banners, email, blog graphics, and print materials, ensuring strategic grounding and visual appeal.

• Mentor junior and mid-level designers, fostering a culture of continuous improvement and raising overall creative standards through feedback and leadership by example.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a significant marketing focus, implying a need for strategic input beyond execution. The emphasis on "creative authority," "ownership," and "pushing the brand forward" suggests this is not a task-execution role but one where the designer will influence brand direction and campaign strategy. The mention of "Jobs-To-Be-Done methodology" and grounding creative decisions in "real customer needs" indicates a data-informed and customer-centric approach to design within the marketing context.

📈 Primary Responsibilities

• Conceptualize and develop visually compelling advertising campaigns for digital (YouTube, Meta, email, blog) and print channels, ensuring alignment with campaign objectives and brand guidelines.

• Translate marketing briefs into creative strategies and design solutions that effectively communicate Hostinger's value proposition and drive desired user actions (e.g., engagement, conversion).

• Lead the visual evolution of Hostinger's brand identity, exploring new creative territories while maintaining brand consistency and impact.

• Collaborate closely with product marketing, country marketing, and product design teams to ensure cohesive brand experiences across all touchpoints.

• Provide constructive, actionable feedback and mentorship to junior designers, fostering their development and elevating the quality of work produced by the design team.

• Integrate generative AI tools into the design workflow to explore novel creative avenues, enhance production efficiency, and accelerate concept development.

• Participate in design retrospectives and contribute to the refinement of design processes and brand guidelines.

• Ensure all creative assets are optimized for performance and adhere to technical specifications for various platforms and print requirements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical campaign execution. The emphasis on "driving engagement, trust, and conversion" points to a results-oriented approach, suggesting that designers will be accountable for the performance of their creative work, a key aspect of revenue-impacting roles. The mentorship component signifies leadership potential and a contribution to team development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a senior-level position, or equivalent practical experience.

Experience: Proven experience in graphic design, with a strong emphasis on marketing campaigns, brand development, and digital asset creation. A minimum of 5-10 years of relevant professional experience is implied by the "Senior" title and the scope of responsibilities.

Required Skills:

• Portfolio: A robust portfolio demonstrating successful marketing campaigns, brand identity projects, and the strategic thinking behind the creative output.

• Software Proficiency: Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.

• AI Tool Integration: Hands-on experience utilizing generative AI tools within a design workflow for ideation, asset creation, or production acceleration.

• Craftsmanship & Vision: Exceptional eye for detail, strong typography skills, and a clear point of view on effective design principles and aesthetics.

• Mentorship Experience: Demonstrated ability to provide constructive, growth-oriented feedback and guidance to other designers.

• Adaptability: Comfort working in a fast-paced, dynamic environment with evolving priorities, capable of making informed decisions with limited information.

• Communication: Clear, concise, and direct verbal and written communication skills in English.

• Project Management: Ability to manage multiple projects simultaneously, from brief to final delivery, adhering to deadlines.

Preferred Skills:

• Experience with animation or motion graphics for digital advertising.

• Familiarity with Jobs-To-Be-Done (JTBD) methodology in a marketing context.

• Understanding of A/B testing principles for creative assets.

• Experience working within an international, remote-first team environment.

• Basic understanding of UX/UI principles for digital assets.

📝 Enhancement Note: The requirement for a portfolio that showcases "thinking behind it, not just the output" is crucial for operations roles. It indicates a need for candidates to articulate their design process, strategic rationale, and how their work contributed to business objectives. Proficiency in both Adobe CC and Figma suggests a need for versatility in design tools, common in marketing operations where assets are used across various platforms. The explicit mention of generative AI highlights a forward-looking approach to creative technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Detailed presentations of 2-3 marketing campaigns, showcasing the brief, strategic approach, design execution across multiple channels, and measurable results (e.g., engagement rates, conversion lift, brand recall).

• Brand Identity Evolution: Examples of how you've contributed to or developed brand guidelines, demonstrating an understanding of brand consistency and visual storytelling.

• Process Documentation: Visual examples of your design process, including initial sketches, wireframes, mood boards, and iterations, highlighting how you use tools like Figma and AI to explore and refine concepts.

• Collaboration Showcase: Examples of projects where you collaborated with copywriters, marketing managers, or product teams, illustrating your ability to integrate feedback and meet diverse stakeholder needs.

Process Documentation:

• Workflow Design: Demonstrate a structured approach to design workflows, from brief intake and concept development to asset finalization and delivery, including how you manage feedback loops.

• Tool Integration: Showcase how you effectively integrate and leverage tools like Adobe Creative Cloud, Figma, and generative AI within your design process to optimize efficiency and creative output.

• Performance Analysis: Include examples of how you've analyzed the performance of your creative assets and used data insights to inform future design decisions and optimizations.

📝 Enhancement Note: For a senior role with a marketing focus, the portfolio should not just be a collection of pretty pictures but a testament to strategic thinking and business impact. Emphasis should be placed on demonstrating how design decisions directly contributed to marketing objectives and business goals. The expectation to showcase the "thinking behind it" means candidates should be prepared to articulate their rationale, problem-solving approach, and how they leverage tools and methodologies to achieve desired outcomes.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer with marketing focus in Barcelona, Spain, with remote work flexibility, the estimated annual salary range is typically between €40,000 and €60,000. This range can vary based on the candidate's specific experience, the depth of their portfolio, and their negotiation skills. The company states "Competitive payment based on your skills and experience," indicating flexibility.

Benefits:

• 360° Growth:

  • Limitless learning opportunities, including access to platforms like Reforge and Coach Hub.
  • Opportunities to attend global conferences and access digital libraries and industry-leading subscriptions.
  • Internal mobility for career advancement.

• Freedom & Responsibility:

  • Fully remote work arrangement, with the flexibility to work from anywhere.
  • Home office budget to create an optimized workspace.
  • Flexible schedule management.

• Wellness Simplified:

  • Company-provided sick days.
  • 20 paid suspension days (annual leave).
  • Headspace subscriptions for mental well-being.
  • Dedicated recharge leave.
  • Participation in wellbeing-dedicated events.

• Work Hard - Play Hard:

  • Company events such as Town Halls, Meet the Client initiatives, team-building experiences, and workations.

  • Milestone gifts for significant life events (weddings, new parenthood, graduations). Working Hours: While not explicitly stated as fixed, the mention of "flexible to manage your schedule" and a remote work arrangement suggests a standard full-time workload (estimated at 40 hours per week) with flexibility in daily scheduling, common in many tech companies, especially those with a global presence.

📝 Enhancement Note: The salary estimate is based on typical market rates for senior design roles in major European tech hubs like Barcelona, considering the company's industry (tech/SaaS) and the remote work aspect. Benefits are comprehensive, with a strong emphasis on professional development and work-life balance, aligning with Hostinger's stated company principles. The "home office budget" is a practical benefit for remote employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Web Hosting, Cloud Services, Digital Tools)

Company Size: 900+ employees. This indicates a well-established company with scalable processes but still agile enough to foster innovation and individual impact. For operations professionals, this size often means opportunities for specialization and growth within defined structures, alongside the potential for cross-functional project involvement.

Founded: Hostinger was founded in 2004. This long history suggests stability, a proven business model, and a mature understanding of the digital landscape, which translates to established operational frameworks and a focus on long-term growth.

Team Structure:

• Brand & Creatives Team: This team is responsible for shaping Hostinger's external perception through brand campaigns, advertising, and employer branding. It likely comprises graphic designers, copywriters, video producers, and project managers.

• Reporting: The Senior Graphic Designer will report to the Graphic Design Team Lead, Saimonas Mureika, and collaborate closely with various marketing stakeholders (country, product marketing managers) and product designers.

• Collaboration: The culture emphasizes cross-functional collaboration, with designers working alongside copywriters, project managers, and other marketing/product teams to ensure cohesive and impactful campaigns. The use of "Jobs-To-Be-Done" methodology suggests a structured, customer-centric approach to collaboration.

Methodology:

• Data-Driven Creativity: Hostinger utilizes "Jobs-To-Be-Done" methodology to ensure creative decisions are grounded in "real customer needs." This implies a focus on user research and understanding customer motivations.

• Experimentation: An "experiment-friendly brand book" suggests a willingness to test new visual approaches and iterate based on feedback and performance.

• Retrospectives: Regular retrospectives indicate a commitment to continuous process improvement and learning from past projects.

• AI Integration: Proactive adoption of AI tools as creative instruments, aiming to explore new possibilities and increase efficiency.

Company Website: https://www.hostinger.com/

📝 Enhancement Note: Hostinger's culture is presented as dynamic, customer-obsessed, and innovation-driven, with a strong emphasis on employee growth and empowerment. The mention of "10 company principles" suggests a well-defined value system that guides operations and decision-making. For a design role, this translates to an environment where creativity is valued, but also strategically aligned with business objectives and customer needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer. In the context of operations and marketing, this typically means a professional who can independently manage complex design projects, contribute to strategic creative direction, and mentor junior team members. They are expected to have a deep understanding of how design impacts marketing performance and brand perception.

Reporting Structure: The Senior Graphic Designer will report to the Graphic Design Team Lead. This structure indicates a clear hierarchy within the creative team, allowing for guidance and oversight while empowering senior members with significant autonomy and creative authority. Collaboration will extend across various marketing departments and product teams.

Operations Impact: The Senior Graphic Designer's work will directly impact Hostinger's brand perception, customer acquisition, and engagement rates through the development of high-impact advertising campaigns and visual assets. Their role in "pushing the brand forward" and making decisions that "directly affect how a global brand is experienced" signifies a significant contribution to the company's market presence and customer connection. The focus on conversion and engagement metrics means their work is tied to revenue generation.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer role or Art Director position, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas like digital advertising creative, brand strategy, or AI-driven design.

• Cross-Functional Development: Exposure to product marketing, product design, and broader GTM strategies, fostering a holistic understanding of the business.

• Skill Enhancement: Access to extensive learning resources (Reforge, Coach Hub, conferences) to develop advanced design skills, leadership capabilities, and strategic thinking.

📝 Enhancement Note: The growth trajectory for a Senior Designer in a company like Hostinger often involves moving from execution and mentorship towards strategic oversight and potentially team leadership. The company's investment in learning resources suggests a commitment to upskilling employees, which is vital for keeping pace with evolving design trends and technologies like AI.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from anywhere within the EU, with a specific focus on candidates based in Spain. This arrangement is designed to provide maximum autonomy and work-life balance.

Office Location(s): While the role is remote, Hostinger has offices globally, including in Barcelona, Spain. This implies that while direct office presence isn't required, the company has established infrastructure and a presence in key regions, potentially offering opportunities for in-person collaboration during company events or team meetups.

Workspace Context:

• Remote Autonomy: Employees are trusted to manage their schedules and work environments, fostering a sense of ownership and responsibility.

• Home Office Support: A "home office budget" is provided to ensure employees have a comfortable and productive workspace, equipped with the necessary tools and technology.

• Collaborative Tools: The remote setup relies heavily on digital collaboration tools (e.g., Figma, Slack, project management software) to maintain team cohesion and facilitate seamless communication and workflow.

Work Schedule: The role offers flexibility in managing one's schedule, suggesting a focus on output and results rather than strict adherence to traditional office hours. However, standard full-time commitment (implying approximately 40 hours per week) is expected, with asynchronous communication being a key element for global remote teams.

📝 Enhancement Note: The remote-first approach is a significant aspect of Hostinger's work environment, appealing to professionals seeking flexibility and autonomy. The provision of a home office budget underscores the company's commitment to supporting its remote workforce. For operations roles, this environment necessitates strong self-discipline, proactive communication, and proficiency with remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for required skills, experience, and alignment with Hostinger's culture.

• Portfolio Deep Dive: A dedicated session with the Graphic Design Team Lead (Saimonas Mureika) to review the candidate's portfolio, discuss creative rationale, process, and past campaign performance. This is where strategic thinking and demonstrable impact are assessed.

• Skills & Collaboration Assessment: Potential practical exercise or a discussion focused on problem-solving, design challenges, and how the candidate would approach specific marketing scenarios. This may also involve a conversation about mentorship capabilities.

• Cultural Fit & Team Interaction: Interviews with other team members or stakeholders to assess communication style, adaptability, and alignment with Hostinger's company principles.

• Final Interview: Potentially with a hiring manager or department head to discuss overall fit, career aspirations, and compensation.

Portfolio Review Tips:

• Showcase Strategy: For each project, clearly articulate the brief, target audience, strategic objectives, your role, the design process, and the measurable results achieved. Use data where possible.

• Highlight Process: Include examples of your workflow, sketches, mood boards, and how you iterated using tools like Figma and AI. Demonstrate your problem-solving approach.

• Focus on Marketing Impact: Prioritize projects directly related to marketing campaigns, brand building, and driving business outcomes (conversions, engagement).

• Tell a Story: Structure your portfolio presentation to tell a compelling narrative about your skills, experience, and impact. Be ready to discuss your decisions and defend your creative choices.

• Tailor to Hostinger: Research Hostinger's current branding and marketing efforts. Be prepared to discuss how your skills and vision align with their direction.

Challenge Preparation:

• Mock Campaign Brief: Be ready to discuss how you would approach a hypothetical brief for a new Hostinger campaign, outlining your creative process and initial ideas.

• Design Problem Solving: Prepare to discuss how you handle design challenges, ambiguity, and tight deadlines, drawing on examples from your past experience.

• Mentorship Scenarios: Consider how you would provide feedback to a junior designer on a specific piece of work or guide them through a challenging project.

• AI Integration: Be ready to discuss your experience and ideas for leveraging AI in creative workflows to enhance efficiency and explore new possibilities.

📝 Enhancement Note: The emphasis on a "portfolio showing proven work across marketing campaigns or brand projects - and the thinking behind it, not just the output" is a critical instruction. This means candidates must be prepared to delve deep into the strategic rationale of their work, not just present polished visuals. The interview process will likely probe into problem-solving abilities and how the candidate applies their skills to achieve business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop, Illustrator, InDesign for professional graphic design and asset creation.

• Figma: Key tool for collaborative design, prototyping, and UI/UX elements, especially important for digital assets and team collaboration.

• Generative AI Tools: Proficiency with AI tools (e.g., Midjourney, Stable Diffusion, DALL-E, Adobe Firefly) for concept exploration, asset generation, and workflow acceleration.

Analytics & Reporting:

• While not explicitly mentioned as a direct requirement for the designer, familiarity with how design impacts analytics and reporting metrics (e.g., conversion rates, CTR, engagement rates) is crucial. This implies an understanding of tools used for such analysis (e.g., Google Analytics, Adobe Analytics, internal dashboards) to inform design decisions. CRM & Automation:

• Not directly a designer's tool, but an understanding of how marketing campaigns function within CRM systems (e.g., Salesforce, HubSpot) and automation platforms (e.g., Marketo, Pardot) can provide valuable context for asset design and campaign integration.

📝 Enhancement Note: The explicit mention of both Adobe Creative Cloud and Figma indicates a need for versatility in design software. The inclusion of "Generative AI tools" as a required skill highlights Hostinger's commitment to leveraging cutting-edge technology in their creative processes, making this a key differentiator for candidates.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core principle driving all decisions, ensuring that design work is grounded in understanding and meeting customer needs.

• Innovation: Encouragement of bold thinking, experimentation, and the adoption of new technologies like AI to push creative boundaries.

• Growth Mindset: A commitment to continuous learning and personal development, supported by extensive company resources.

• Ownership & Responsibility: Empowering individuals with creative authority and the freedom to make impactful decisions.

• Craft Discipline: Maintaining high standards of quality, attention to detail, and strategic thinking in all creative output.

Collaboration Style:

• Cross-functional Integration: Active collaboration with marketing, product, and copywriting teams to ensure cohesive and effective campaign execution.

• Feedback Culture: An emphasis on providing and receiving honest, growth-oriented feedback to elevate the quality of work and foster team development.

• Experimentation & Iteration: A willingness to test new ideas and iterate based on performance data and team retrospectives.

• Direct Communication: A preference for clear, concise, and direct communication to ensure efficiency and understanding across the team.

📝 Enhancement Note: Hostinger's culture appears to be a blend of entrepreneurial spirit and structured professional development. The emphasis on "10 company principles" suggests a deliberate effort to cultivate a specific culture that values customer focus, innovation, and personal growth, which is important for any role, especially in a creative and operations-adjacent function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Evolving Hostinger's visual identity while ensuring it remains consistent and recognizable across all touchpoints and global markets.

• Data-Driven Creativity: Effectively translating customer needs and performance data into compelling visual narratives that resonate with diverse audiences.

• Remote Collaboration: Maintaining strong creative output and team cohesion in a fully remote environment, requiring excellent asynchronous communication and self-discipline.

• Rapidly Evolving Technology: Keeping pace with advancements in design tools, AI capabilities, and digital marketing trends to ensure Hostinger's creative remains cutting-edge.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and master new design software, AI tools, and creative methodologies.

• Strategic Marketing Exposure: Gaining deeper insights into marketing strategy, campaign planning, and performance analysis through cross-functional collaboration.

• Leadership & Mentorship Skills: Developing leadership qualities by mentoring junior designers and contributing to team strategy.

• Industry Trends: Access to conferences, subscriptions, and learning platforms to stay abreast of the latest in graphic design, marketing, and technology.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the need for adaptability. The growth opportunities are substantial, particularly given Hostinger's investment in employee development, offering a clear path for career advancement within the creative and marketing operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign you led visually. What were the objectives, your role, the creative process, and the measurable results? How did you use data to inform your design choices?"

• "How do you approach evolving a brand's visual identity while maintaining its core essence? Can you provide an example?"

• "Hostinger is looking to launch a new feature for small businesses. Outline your strategic approach to designing the visual assets for the launch campaign."

• "How would you integrate generative AI into the design process for a complex digital advertising campaign to enhance efficiency and explore new creative directions?" Company & Culture Questions:

• "What interests you most about Hostinger's mission and its 10 company principles?"

• "How do you embody 'Customer Obsession' in your design work?"

• "Describe your experience working in a remote-first environment. What strategies do you use to stay productive and collaborate effectively?"

• "How do you handle constructive criticism or feedback on your designs, particularly from non-designers?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by campaign or project type. For each, clearly state the client/company, objective, your role, the challenge, your solution (detailing the process), and the outcome (quantified results).

• Narrative: Tell the story behind each project. Explain your strategic thinking, why you made certain design decisions, and how your work achieved specific goals.

• Visuals: Showcase high-quality visuals of your work, including mockups on relevant platforms (websites, social media, print).

• AI & Figma: Be prepared to demonstrate or discuss how you use Figma for collaboration and AI tools for ideation and asset generation, highlighting specific examples.

• Conciseness: Be mindful of time. Focus on your strongest, most relevant projects, especially those with a clear marketing impact.

Challenge Preparation:

• Design Exercise: Be ready for a potential timed design challenge where you'll be asked to create assets based on a brief, demonstrating your speed, creativity, and adherence to brand guidelines.

• Problem-Solving Scenarios: Prepare to discuss how you would tackle ambiguous briefs, conflicting feedback, or tight deadlines, drawing on your experience.

• Mentorship Discussion: Be ready to discuss your approach to mentoring junior designers, including how you provide feedback and foster growth.

📝 Enhancement Note: Interview questions will likely focus on strategic thinking, problem-solving, and the ability to translate business objectives into creative solutions. Candidates must be prepared to articulate their design process, justify their decisions with data and strategic rationale, and demonstrate how their work directly contributes to marketing goals and business impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features marketing campaign work and clearly articulates the strategic thinking, process, and results behind each project. Tailor your presentation to highlight your proficiency with Adobe Creative Cloud, Figma, and generative AI tools.

• Resume Optimization: Update your resume to emphasize achievements related to campaign development, brand evolution, and cross-functional collaboration. Use keywords such as "marketing campaigns," "brand identity," "digital assets," "AI tools," and "remote collaboration."

• Interview Preparation: Practice articulating your design process, strategic rationale, and the business impact of your work. Prepare to discuss your approach to mentorship and your experience with remote collaboration tools and methodologies.

• Company Research: Thoroughly research Hostinger, its brand principles, target audience, and recent marketing initiatives. Understand their mission and how your creative vision aligns with their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.