Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Adcubator

Location: Spain

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-07-28T01:59:47.234

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end creation of static and lifestyle ad creatives for Google platforms (GDN, Demand Gen, Performance Max), encompassing research, conceptualization, design, generation, and final delivery.

• Drive conversion rate optimization for cold traffic by iterating on designs based on performance data and market research.

• Leverage a strong understanding of direct response marketing principles and apply them to create high-performing e-commerce advertisements.

• Independently research markets, define audience avatars and personas, and conceptualize creative strategies to effectively hook top-of-funnel traffic.

📝 Enhancement Note: This role is positioned as a highly autonomous "owner" of creative assets, requiring a designer who thinks critically and strategically like a marketer, rather than solely executing briefs. The emphasis on "real spend" and "testing at volume" suggests a fast-paced, data-driven environment where rapid iteration and direct impact are paramount.

📈 Primary Responsibilities

• Conduct comprehensive market, audience, and competitor research to identify compelling angles for A/B testing in ad creatives.

• Develop detailed audience avatars and personas to inform the conceptualization and design of static and lifestyle ad creatives.

• Conceptualize, design, generate, and ship static and lifestyle creative assets for Google Display Network (GDN), Demand Gen, and Performance Max campaigns.

• Ensure all delivered assets adhere to the required Google static format specifications, including 1x1, 4x5, 9x16, 1.91x1, and native display sizes, optimized for each specific placement.

• Create top-of-funnel static creatives designed to engage cold traffic and seamlessly integrate with advertorials and landing pages to drive conversions.

• Maintain a high volume of creative production to ensure a continuous pipeline of fresh assets for testing and optimization.

• Honestly analyze campaign performance data and metrics to inform iterative improvements and optimize winning creative strategies.

• Proactively stay abreast of emerging AI creative tools and technologies, integrating them into the workflow to enhance efficiency and output quality.

• Collaborate closely with the media buying team to ensure alignment between creative assets, campaign objectives, and performance goals, and coordinate with content and landing page teams to ensure a cohesive user journey from ad to offer.

📝 Enhancement Note: The responsibilities highlight a proactive and self-directed approach. The candidate is expected to not only execute design tasks but also to own the strategic thinking behind creative development, including market analysis and performance data interpretation, which is a hallmark of advanced operations roles in marketing.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and understanding of marketing principles is expected.

Experience: 2-5 years of proven experience in designing high-performing static e-commerce ads that have been tested and run on real ad spend, specifically across Google Display Network (GDN), Demand Gen, and Performance Max campaigns.

Required Skills:

• Proven experience designing high-performing static e-commerce ads that have run on real spend, across GDN, Demand Gen, and PMax.

• Proficiency in producing both direct response statics and lifestyle imagery, with the ability to discern when each type is most effective.

• Fluent understanding and application of the full Google static format set: 1x1, 4x5, 9x16, 1.91x1, and native display sizes, with clean builds for every placement.

• Strong foundational design principles, including layout, typography, visual hierarchy, and an acute eye for creating scroll-stopping ad content.

• Comprehensive understanding of top-of-funnel marketing, particularly in creating static creative that effectively hooks cold traffic and transitions smoothly to advertorials and landing pages.

• Ability to think in terms of angles, avatars, and personas, and to conduct thorough market research before commencing creative design.

• Daily, fluent use of AI creative tools such as fal.ai, Higgsfield, Manus, Claude, and an eagerness to adopt new tools as they emerge.

• Comfort and proficiency in reading and interpreting performance data to guide and refine creative iterations.

• A solid grasp of direct response marketing principles beyond just aesthetic visuals.

• A testing mindset focused on volume, variation, and data-driven insights into what truly converts. Preferred Skills:

• Experience in a fast-paced agency environment managing multiple campaigns simultaneously.

• Familiarity with A/B testing methodologies and the ability to design variations efficiently.

• Understanding of Conversion Rate Optimization (CRO) principles as they relate to ad creative.

• Experience with performance marketing analytics platforms.

📝 Enhancement Note: The emphasis on AI creative tools is significant. The requirement to be "fluent" and "already run these" implies that candidates must come with existing expertise, rather than expecting training, which is a critical differentiator for this role. This points to Adcubator being at the forefront of adopting new technologies in ad creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct case studies of high-performing static e-commerce ads designed for Google platforms (GDN, Demand Gen, PMax).

• For each case study, clearly demonstrate the problem, the creative strategy employed (including angles, avatars, personas), the design process, and the quantifiable results (e.g., CTR, conversion rate, ROAS).

• Include examples of both direct response statics and lifestyle imagery, highlighting the context and effectiveness of each.

• Provide evidence of understanding and implementing various Google static ad formats.

• Showcase proficiency in leveraging AI creative tools within your design process, explaining how they contributed to efficiency or creative output. Process Documentation:

• Document the workflow for researching market angles, defining audience personas, and conceptualizing ad creative.

• Outline the process for generating and iterating on ad creatives based on performance data and A/B testing results.

• Detail the methods used for ensuring creative assets meet all required specifications for different ad placements and platforms.

• Demonstrate how you integrate feedback from performance data and collaborate with media buying and content teams to align creative strategy.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating tangible results and a strategic, data-driven approach to design. This aligns with the operations focus on measurable impact and process efficiency, going beyond a purely aesthetic showcase. The expectation to detail AI tool usage is a strong indicator of the company's technological focus.

💵 Compensation & Benefits

Salary Range: Based on the provided information (Spain, Mid-Level experience, Fully Remote, agency environment), a competitive salary range for a Graphic Designer with specialized e-commerce ad experience and AI tool proficiency in Spain would typically fall between €35,000 - €55,000 annually. This estimate is derived from industry benchmarks for creative roles in Spain, considering the remote nature which can influence compensation, and the specialized skill set required by Adcubator.

Benefits:

• Fully Remote: Work from any location, offering ultimate flexibility and work-life balance.

• Flexible Hours: Ability to structure your workday around personal needs and optimal productivity times.

• Paid Time Off: Standard provision for rest and personal time.

• Wellness Bonus: A financial contribution to support employee well-being.

• Team Retreats & Workations: Opportunities for in-person team bonding and collaborative sessions in inspiring locations.

Working Hours: 40 hours per week, with the flexibility to manage the schedule around core responsibilities and team collaboration needs.

📝 Enhancement Note: The salary estimate is based on publicly available data for graphic designers in Spain, adjusted for the specified experience level and the specialized nature of the role (e.g., AI tools, direct response). The benefits package emphasizes flexibility and employee well-being, which are key attractors for remote talent in the operations and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing / Google Ads Agency

Company Size: The description mentions "fastest growing Google Ads agency in the world" and a "small, senior, global team with no bureaucracy and no busywork." This suggests a lean, high-performance operation, likely with a team size that is growing but still maintains a close-knit, senior-level dynamic. The company manages "nine figures in annual ad spend," indicating significant scale and client trust.

Founded: The company is led by its founder and CEO, Jem. While the founding date isn't specified, the rapid growth and established relationships with Google suggest a relatively recent but highly successful establishment.

Team Structure:

• Senior & Selective: The team is intentionally kept senior, implying a high bar for talent and a focus on experienced professionals.

• Autonomous Ownership: Roles are designed for individuals to "own" their domain end-to-end, minimizing management layers and maximizing individual responsibility.

• Cross-Functional Collaboration: While individual ownership is key, there's an expectation of feeding information and aligning with other teams (media buying, content, landing pages) to ensure campaign coherence.

• Global & Remote: The team operates globally and is fully remote, fostering a diverse and flexible work environment.

Methodology:

• Data-Driven Optimization: The core methodology revolves around testing creative at volume, analyzing performance data, and iterating rapidly to achieve measurable results.

• Direct Relationships with Google: Access to alpha and beta features from Google indicates a strategic partnership and a commitment to leveraging cutting-edge tools and insights.

• Performance Focus: The entire operation is geared towards driving performance and ROI for e-commerce DTC brands.

Company Website: Adcubator.com (inferred from context, though not explicitly provided as a URL)

📝 Enhancement Note: Adcubator's culture appears to be high-octane, performance-driven, and technologically advanced. The emphasis on a "senior and selective" team, coupled with "no bureaucracy and no busywork," points to an environment where experienced professionals can make a significant impact without administrative overhead.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level to senior individual contributor position within the creative operations of a performance marketing agency. It's a specialized role that bridges graphic design with direct response marketing strategy, demanding a blend of creative execution and analytical thinking. The "ownership" aspect suggests a level of responsibility comparable to a Lead Designer or Creative Strategist in a smaller team.

Reporting Structure: The role is likely to report directly to a Creative Director, Head of Marketing, or potentially the CEO/Founder (Jem), given the company's size and structure. The emphasis on autonomy means direct oversight might be minimal, with performance metrics serving as the primary evaluation tool.

Operations Impact: The Graphic Designer has a direct and measurable impact on the company's core business: managing "nine figures in annual ad spend." By creating high-performing ad creatives, this role directly influences conversion rates, customer acquisition costs (CAC), and ultimately, the Return on Ad Spend (ROAS) for Adcubator's clients. Their work is critical to the agency's success and reputation.

Growth Opportunities:

• Specialization & Mastery: Deepen expertise in performance creative, AI-driven design, and Google Ads platforms, becoming a go-to expert in these areas.

• Leadership Potential: As the agency grows, there may be opportunities to lead creative initiatives, mentor junior designers, or even build out a dedicated creative team.

• Strategic Contribution: Influence creative strategy for a diverse portfolio of e-commerce brands, contributing to the agency's overall growth and market positioning.

• Continuous Learning: Access to Google's alpha/beta features and the rapid evolution of AI tools provides a constant learning environment, keeping skills cutting-edge.

📝 Enhancement Note: The growth trajectory for this role is tied to performance and the agency's expansion. Advancement likely involves taking on more strategic creative responsibilities, managing larger ad spends, or potentially moving into leadership roles as the team scales. The dynamic nature of the industry and the company's growth offer significant opportunities for continuous skill development.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce with no central physical office.

Office Location(s): While the role is remote, the company operates globally and is based in Spain (indicated by locations_derived: ["Spain"]). Employees can work from anywhere, but there might be an advantage to being in a similar timezone to the core team or clients for collaboration.

Workspace Context:

• Autonomy & Flexibility: Employees are trusted to manage their own time and workspace, fostering a highly independent work environment.

• Technology-Centric: The reliance on AI tools and Google Ads platforms suggests a technologically advanced and digitally integrated workspace.

• High-Performance Culture: The environment is likely fast-paced and results-oriented, with a focus on efficiency and impact. Direct collaboration will occur primarily through digital communication tools.

• Global Connectivity: Opportunities to connect with a diverse, international team through virtual meetings and collaboration platforms.

Work Schedule: Fully remote with flexible hours, but the expectation of 40 working hours per week implies a commitment to consistent availability and productivity. While flexibility is offered, the nature of performance marketing often requires responsiveness, especially during peak campaign periods or critical testing phases.

📝 Enhancement Note: The remote and flexible nature of the work environment is a key selling point. It suggests an emphasis on output and results over traditional office presence, appealing to experienced professionals who value autonomy and work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV, Portfolio, and a short motivational letter.

• Initial Screening: Review of application materials to assess experience, skills, and cultural fit, with a strong emphasis on the portfolio's demonstration of direct response results and AI tool usage.

• Skills Assessment/Challenge: Potentially a design challenge or a case study presentation focused on solving a specific performance creative problem, requiring the use of AI tools and demonstrating data interpretation.

• Founder/Hiring Manager Interview: A discussion with Jem (CEO/Founder) to assess strategic thinking, understanding of direct response, market research capabilities, and cultural alignment.

• Final Evaluation: Assessment of overall fit, potential impact, and alignment with Adcubator's high-performance, autonomous culture.

Portfolio Review Tips:

• Quantify Everything: For each piece in your portfolio, clearly state the objective, your role, the tools used (especially AI), the creative approach, and most importantly, the measurable results (e.g., CTR improvements, conversion rate increases, ROAS).

• Showcase Direct Response: Prioritize examples that clearly demonstrate your ability to drive conversions and sales for e-commerce clients. Highlight the "why" behind your design choices in relation to performance.

• Demonstrate AI Proficiency: Include specific examples of how you've used AI creative tools (fal.ai, Higgsfield, Manus, Claude, etc.) to enhance your workflow, generate variations, or achieve specific creative outcomes. Explain your process and the impact.

• Highlight Market Research & Persona Development: Show examples of how you've researched target audiences and developed creative concepts based on those insights.

• Format for Readability: Ensure your portfolio is easy to navigate, visually appealing, and clearly articulates your contributions and results. Consider a presentation deck format for case studies.

Challenge Preparation:

• Think Like a Marketer: Approach any design challenge with a focus on the business objective and the target audience. How will your creative drive action and achieve the desired KPI?

• Embrace AI: Be ready to demonstrate how you would leverage AI tools to quickly generate concepts, variations, or assets for the challenge. Think about prompt engineering and iterative refinement.

• Data-Driven Rationale: Be prepared to explain the reasoning behind your design decisions, referencing performance data or potential testing strategies.

• Conciseness and Clarity: Present your solutions clearly and concisely, focusing on the impact and efficiency of your approach.

📝 Enhancement Note: The application process heavily emphasizes practical demonstration of skills, particularly in direct response and AI tool usage, and a strategic, results-oriented mindset. Candidates must be prepared to showcase tangible impact and an understanding of performance marketing principles.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) or equivalent for foundational design work.

• AI Creative Tools (Essential):

  • fal.ai: For image generation and manipulation.
  • Higgsfield: Likely for AI-powered design workflows or asset generation.
  • Manus: Potentially for AI-assisted content creation or design elements.
  • Claude: For AI-driven text generation or creative ideation.
  • Emerging AI Tools: A willingness and ability to quickly learn and integrate new AI technologies as they become available.

• Productivity & Collaboration:

  • Google Workspace: For document creation, spreadsheets, and communication.
  • Communication Platforms: Slack, Microsoft Teams, or similar for daily team interaction.
  • Project Management Tools: Potentially Asana, Trello, Monday.com, or similar for task tracking, though the emphasis on autonomy may mean less reliance on formal PM tools.

Analytics & Reporting:

• Google Analytics: For understanding website traffic and user behavior.

• Google Ads Interface: Direct access to campaign performance data, CTR, conversion rates, ROAS.

• Data Visualization Tools: Potentially Google Data Studio (Looker Studio) or similar for creating performance reports, though the designer may primarily consume reports.

CRM & Automation:

• While not directly a CRM role, an understanding of how ad creative impacts customer journeys managed by CRMs is beneficial. The focus is on the upstream ad performance.

• Ad Platform Automation: Proficiency in leveraging automated features within Google Ads (e.g., Responsive Search Ads, Performance Max asset groups) will be crucial.

📝 Enhancement Note: The explicit mention of AI creative tools is a significant differentiator. Candidates are expected to be proficient users of these tools, not beginners. This indicates Adcubator's commitment to leveraging cutting-edge technology for efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Performance Excellence: A relentless focus on achieving measurable results and driving ROI for clients through data-driven creative strategies.

• Ownership & Autonomy: Individuals are empowered to take full responsibility for their work and make decisions independently, fostering a culture of accountability.

• Innovation & Adaptability: A commitment to staying at the forefront of technology, particularly AI, and quickly adopting new tools and methodologies to maintain a competitive edge.

• Efficiency & Volume: A drive to produce high volumes of quality creative assets rapidly, enabling continuous testing and optimization.

• Honesty & Data Integrity: A commitment to honestly evaluating performance data and using it to guide creative decisions, rather than relying on subjective opinions.

Collaboration Style:

• Autonomous Collaboration: While individuals own their domains, there's a strong emphasis on effective communication and alignment with other teams (media buying, content, landing pages) to ensure cohesive campaign execution.

• Feedback-Driven: A culture where performance data is openly discussed and used to provide constructive feedback for continuous improvement.

• Knowledge Sharing: Implicitly, with a senior and global team, there's an opportunity for shared learning and best practice dissemination, likely through digital channels.

• Efficiency-Focused Interaction: Communication is expected to be direct, purposeful, and geared towards achieving business objectives with minimal bureaucracy.

📝 Enhancement Note: The culture at Adcubator appears to be a blend of high-achieving autonomy and results-oriented collaboration. It values individuals who are self-starters, data-literate, and eager to innovate, particularly with new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & Volume: The need to produce and test a high volume of creative assets quickly in a fast-paced agency environment can be demanding.

• Performance Pressure: Directly impacting significant ad spend means creative performance is under constant scrutiny, requiring resilience and a data-driven approach to setbacks.

• Staying Ahead of AI: The rapid evolution of AI creative tools requires continuous learning and adaptation to remain proficient and leverage the latest advancements effectively.

• Balancing Creativity with Direct Response: The challenge of creating visually compelling ads that also effectively drive direct response conversions for diverse e-commerce products.

Learning & Development Opportunities:

• Cutting-Edge Technology: Direct exposure to and hands-on experience with the latest AI creative tools and Google Ads beta features.

• Performance Marketing Expertise: Deepening understanding of direct response marketing, conversion rate optimization, and performance analytics within a high-spend environment.

• Strategic Creative Development: Opportunities to influence creative strategy for a wide range of e-commerce brands, gaining broad industry exposure.

• Global Team Exposure: Learning from and collaborating with a senior, global team, potentially leading to mentorship and diverse perspectives.

📝 Enhancement Note: The challenges are inherent to a high-growth, performance-focused agency environment, particularly one at the cutting edge of AI in creative. The growth opportunities are strongly tied to mastering these challenges and leveraging them for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used market research and persona development to create a successful ad creative. What was the outcome?" (Focus on your process, research depth, and measurable impact.)

• "How do you approach A/B testing for static ad creatives? Walk us through your methodology for generating variations and interpreting results." (Highlight your testing mindset, data literacy, and iterative process.)

• "Given a specific e-commerce product and target audience, how would you conceptualize and design a high-converting static ad for Google Demand Gen, leveraging AI tools?" (Be prepared to outline your creative strategy, AI tool usage, and rationale for design choices.) Company & Culture Questions:

• "Why are you interested in Adcubator, specifically this role and our focus on AI-driven creative?" (Showcase your understanding of the company's unique selling proposition and your alignment with it.)

• "How do you maintain your creative output and performance under pressure, especially in a fully remote, autonomous role?" (Address your self-management, time management, and resilience.)

• "Describe your experience working with performance data. How does it inform your design decisions?" (Emphasize your data-driven approach and ability to translate metrics into actionable creative insights.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the client's objective, your specific contribution, the creative strategy, the tools used (especially AI), and the quantifiable results achieved.

• Quantify Impact: Use specific numbers and metrics (e.g., "Increased CTR by X%", "Achieved Y% conversion rate," "Generated Z ROAS") to demonstrate the effectiveness of your work.

• Explain Your "Why": Articulate the strategic reasoning behind your design choices. Why did you choose that layout, typography, imagery, or angle? How did it address the target persona and objective?

• Showcase AI Integration: Be ready to discuss how you used AI tools in your process. Were they for ideation, asset generation, variation creation, or something else? Explain the benefits derived.

• Keep it Concise: Present your portfolio highlights efficiently, focusing on the most impactful and relevant examples for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, data analysis, and proficiency with emerging AI technologies. Candidates need to prove they can operate autonomously and deliver measurable results in a performance-driven agency environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided form on the Deel platform.

• CV & Portfolio Customization: Tailor your CV to highlight experience with Google Ads platforms (GDN, Demand Gen, PMax), direct response marketing, and AI creative tools. Your portfolio must showcase quantifiable results from e-commerce ad campaigns and clearly demonstrate your process, including AI tool usage.

• Motivational Letter Crafting: Write a concise, compelling motivational letter that specifically addresses why you are interested in Adcubator, this particular role, and how your unique skills (especially in AI and performance creative) align with the company's mission. Avoid generic statements; be specific.

• Interview Preparation: Practice articulating your design process, how you leverage data and AI, and your understanding of direct response marketing. Be ready to present your portfolio with a focus on measurable impact.

• Company Research: Familiarize yourself with Adcubator's rapid growth, its focus on Google Ads, and its commitment to leveraging AI. Understand their client base and the impact of their creative strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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