Senior Graphic Designer (LATAM)

📍 Job Overview

Job Title: Senior Graphic Designer (LATAM)

Company: Neo Group

Location: Argentina

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-31

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead and mentor a team of graphic designers, driving creative excellence and ensuring brand consistency across LATAM markets.

• Develop and implement scalable design processes, brand guidelines, and asset management systems tailored for regional needs.

• Conduct market research on LATAM and Brazilian design trends to inform data-driven creative strategies and concepts.

• Analyze design performance metrics to optimize creative output and explore innovative AI-powered tools for enhanced efficiency.

• Execute the creation of promotional visuals, digital assets, and post-production work for diverse marketing initiatives.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on leadership, process development, and strategic market adaptation within the LATAM region, particularly Brazil. The integration of AI tools and data-driven analysis suggests a forward-thinking approach to creative operations, aligning with GTM (Go-To-Market) strategies.

📈 Primary Responsibilities

• Team Leadership & Mentorship: Guide and coordinate junior and mid-level designers, foster a collaborative environment, and ensure effective project allocation for optimal team performance.

• Creative Direction & Quality Assurance: Lead creative reviews, facilitate brainstorming sessions, provide constructive feedback, and uphold high standards for all creative deliverables, ensuring brand consistency.

• Process & Standards Development: Establish scalable design processes, comprehensive brand guidelines, robust asset management systems, and a dedicated LATAM Design Playbook.

• Market-Informed Creative Strategy: Research and analyze LATAM and Brazilian design trends, player preferences, and competitor activities to develop culturally relevant and data-driven creative concepts.

• Performance Analysis & Innovation: Monitor design performance metrics, identify successful strategies, and proactively explore new formats, technologies, and AI-powered tools to enhance creativity and operational efficiency.

• Design Execution & Adaptation: Create compelling promotional visuals, banners, and digital assets across various formats, including resizing and adapting existing concepts for different platforms.

• Post-Production & Asset Integration: Perform retouching, compositing, color correction, and seamlessly integrate 3D renders, stock assets, and graphic elements into final promotional materials.

• Cross-Functional Collaboration: Partner effectively with stakeholders, graphic designers, and motion designers to deliver high-quality creative assets and support ongoing marketing campaigns.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic leadership, emphasizing the creation and management of design systems and processes for a specific region. This is crucial for scalable marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of experience in Graphic Design or Visual Design, with at least 1-2 years in a senior or lead role.

Required Skills:

• Graphic Design Expertise: Expert-level proficiency in Photoshop, with advanced skills in Figma and the broader Adobe Creative Suite (Illustrator, InDesign).

• Motion Graphics & Animation: Strong experience in After Effects and Premiere Pro for creating dynamic visual content.

• iGaming/Betting Industry Knowledge: Proven experience and understanding of the iGaming, betting, or gambling industry is mandatory.

• Team Leadership & Mentorship: Demonstrated ability to mentor designers, coordinate workflows, and manage creative projects effectively.

• Brand Management: Experience in adhering to and developing established brand guidelines while maintaining visual consistency across all assets.

• Cross-Functional Collaboration: Ability to work effectively with diverse teams, including marketing, product, and other creative disciplines.

• Language Proficiency: Fluent English (written and spoken) and strong Spanish communication skills.

Preferred Skills:

• 3D Design Software: Basic knowledge of Blender, Cinema 4D, or similar 3D modeling and rendering software.

• AI & Emerging Technologies: Familiarity with AI-assisted visual production tools and emerging creative technologies.

• Cultural Nuance: Strong understanding of Brazilian and wider LATAM culture, trends, and consumer behavior.

• Portuguese Fluency: Highly desirable, especially for engaging with the Brazilian market.

• Agency Experience: Experience working in marketing or creative agencies.

📝 Enhancement Note: The requirement for iGaming industry experience is a critical differentiator, suggesting the need for a designer who understands the specific visual language and marketing demands of this sector. The emphasis on both hands-on skills and leadership indicates a role that bridges execution and strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Leadership & Mentorship: Showcase instances where you led design teams, mentored junior designers, and managed creative projects from conception to completion.

• Demonstration of Design System Development: Provide examples of brand guidelines, style guides, or design playbooks you have developed, emphasizing scalability and regional adaptation.

• LATAM/Brazil Market Relevance: Include projects that demonstrate a deep understanding of cultural nuances, design trends, and consumer behavior specific to the LATAM region, particularly Brazil.

• Performance-Driven Design Examples: Highlight projects where design decisions were informed by data and analytics, showcasing measurable impact on business objectives or KPIs.

• Motion Graphics & Asset Creation: Present a range of motion graphics, animations, digital banners, and promotional visuals created using After Effects, Premiere Pro, Photoshop, and Figma.

Process Documentation:

• Workflow Optimization: Document your approach to designing and implementing efficient design workflows, including project management and asset delivery processes.

• Brand Guideline Implementation: Illustrate how you have managed and enforced brand consistency through the development and application of comprehensive brand guidelines.

• System Implementation: Detail any experience with asset management systems or digital libraries and how they contribute to team efficiency and brand control.

• Creative Briefing & Execution: Showcase your process for translating creative briefs into high-impact visual assets, including how you manage feedback and revisions.

📝 Enhancement Note: A strong portfolio is essential for this role, not just showcasing design skill but also leadership, process management, and strategic thinking relevant to regional marketing operations.

💵 Compensation & Benefits

Salary Range: An estimated salary range for a Senior Graphic Designer with 5-10 years of experience in Argentina, considering the iGaming industry and remote work, would typically fall between ARS 1,500,000 to ARS 3,000,000 per month, depending on specific skills, experience, and the company's compensation structure. This estimate is based on current market data for senior creative roles in Argentina and the premium often associated with specialized industry experience and remote positions.

Benefits:

• Remote Work Flexibility: Enjoy the autonomy and work-life balance of a fully remote position.

• Professional Development: Opportunities for continuous learning, access to new technologies, and potential for career advancement within Neo Group's network.

• Cross-Cultural Collaboration: Work with a diverse, international team, gaining exposure to various markets and perspectives.

• Competitive Compensation: A salary package designed to attract and retain top creative talent in the LATAM region.

• Impactful Role: Contribute significantly to the creative strategy and execution for a key growth market.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate different time zones within LATAM, particularly for collaboration with teams and stakeholders.

📝 Enhancement Note: Salary is estimated based on the LATAM region, specifically Argentina, for a senior-level creative role in a specialized industry. Actual compensation will vary based on the candidate's qualifications and the company's internal pay bands.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the iGaming and betting sector, a dynamic and rapidly evolving industry that requires highly engaging and compliant creative content. Neo Group acts as a talent network and solution provider, leveraging a broad base of professionals.

Company Size: Neo Group leverages a network of over 1,400 professionals across 10+ countries, indicating a large, distributed workforce and a robust operational infrastructure.

Founded: While the founding date isn't explicitly stated, Neo Group's operational model suggests an established presence in talent sourcing and solution delivery for various industries.

Team Structure:

• Distributed Creative Teams: The Senior Graphic Designer will likely lead or collaborate with a distributed team of graphic designers and motion designers across LATAM.

• Cross-Functional Reporting: This role will report to a Creative Director or Head of Design, while collaborating closely with marketing managers, product owners, and other GTM stakeholders.

• Networked Collaboration: The role involves working within Neo Group's network, implying collaboration with various client-side teams and internal project managers.

Methodology:

• Data-Driven Creativity: Emphasis on using performance metrics and market research to inform creative decisions and optimize campaign effectiveness.

• Agile Design Processes: Likely involves agile methodologies for project management, allowing for flexibility and rapid iteration in response to market feedback and business needs.

• Scalable Systems: Focus on developing repeatable processes, brand guidelines, and asset management systems to ensure consistency and efficiency across a broad geographic region.

Company Website: https://neogroup.com/

📝 Enhancement Note: Neo Group's model suggests a focus on delivering specialized talent and solutions. The culture likely values adaptability, efficiency, and a results-oriented approach, especially within the fast-paced iGaming sector.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant level of autonomy, responsibility, and expertise. The role requires not only advanced design skills but also leadership, strategic thinking, and process development capabilities. It's a key contributor role within the creative operations function.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or a Head of Design, who oversees the broader creative strategy. They will manage a team of junior and mid-level designers, acting as a direct supervisor and mentor. Collaboration will extend to marketing managers and potentially product development teams.

Operations Impact: The Senior Graphic Designer plays a crucial role in shaping the visual identity and marketing collateral for the iGaming and betting sector across LATAM. Their work directly influences brand perception, customer engagement, and ultimately, the success of marketing campaigns and revenue generation efforts. By developing efficient processes and leveraging data, they contribute to the overall effectiveness and scalability of the Go-To-Market strategy.

Growth Opportunities:

• Lead Creative Operations: Progress to a Creative Director or Head of Design role, overseeing larger teams and broader creative strategies across multiple regions or product lines.

• Specialization: Deepen expertise in specific areas such as 3D rendering, AI-driven design, or motion graphics, becoming a subject matter expert.

• Process Optimization Leadership: Lead initiatives focused on refining and automating design workflows and asset management systems for enhanced operational efficiency.

• Cross-Functional Leadership: Transition into roles that bridge creative and marketing operations, focusing on GTM strategy alignment and campaign execution.

📝 Enhancement Note: The growth path for this role is clearly defined towards leadership and strategic influence within creative operations and GTM functions, emphasizing the development of scalable systems and regional market expertise.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Employees are expected to have a dedicated, professional workspace at their home location.

Office Location(s): The role is based in Argentina, but as a remote position, the designer can work from any suitable location within the country.

Workspace Context:

• Independent Work Environment: Requires self-discipline and the ability to maintain productivity and focus in a remote setting.

• Digital Collaboration Tools: Heavy reliance on collaboration platforms (e.g., Slack, Zoom, Asana) for communication, project management, and team interaction.

• Access to Technology: Employees are expected to have reliable internet access and a suitable home office setup to effectively use design software and participate in virtual meetings.

Work Schedule: The standard working hours are approximately 40 hours per week. While remote, there will be expectations for availability during core business hours in Argentina and for key cross-functional meetings that might span across different LATAM time zones.

📝 Enhancement Note: The fully remote nature emphasizes the need for strong self-management and digital communication skills, typical of modern GTM and operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your relevant experience, particularly in iGaming and leadership.

• Technical/Skills Assessment: Potentially a practical design test or a deep dive into your portfolio to evaluate your proficiency with design tools, motion graphics, and your creative process.

• Leadership & Strategy Interview: Discussion focused on your experience mentoring teams, developing design processes, understanding market trends, and your strategic approach to creative problem-solving.

• Cross-Functional/Stakeholder Interview: An opportunity to demonstrate your collaboration skills and how you work with other departments to achieve business objectives.

• Final Interview: A discussion with senior leadership to assess cultural fit, long-term vision, and alignment with the company's strategic goals.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your leadership, iGaming experience, process development, and ability to create impactful regional campaigns.

• Highlight Process & Strategy: For each project, clearly articulate the problem, your role, the design process followed, the tools used, the challenges faced, and the measurable results achieved.

• Showcase Regional Adaptation: If possible, include examples of how you've adapted creative assets for specific LATAM markets or cultural contexts.

• Demonstrate Leadership: Include examples of team projects where you took a lead role, mentored others, or managed workflows.

• Technical Proficiency: Ensure your portfolio clearly demonstrates your mastery of Photoshop, Figma, After Effects, and Premiere Pro. Mention any 3D or AI tool experience.

• Concise Storytelling: Be prepared to walk through your portfolio quickly and effectively, highlighting key achievements and insights.

Challenge Preparation:

• Design Challenge: You might be asked to create a specific creative asset (e.g., a promotional banner, a short animation concept) based on a brief, simulating real-world tasks. Focus on delivering a concept that is visually strong, on-brand, and strategically sound for the target market.

• Process Improvement Scenario: Be ready to discuss how you would approach developing a new design process or improving an existing one for a specific scenario, such as managing asset requests or ensuring brand consistency across a distributed team.

• Market Trend Analysis: Prepare to discuss current design trends in the iGaming sector, particularly in LATAM, and how you would leverage them.

📝 Enhancement Note: The interview process will likely assess not only your technical design skills but also your strategic thinking, leadership potential, and ability to operate effectively within a remote, international, and industry-specific environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for advanced image editing, manipulation, and creation of high-fidelity promotional visuals.

• Figma: Key for collaborative design, UI/UX prototyping, and creating design systems and brand guidelines.

• Adobe Creative Suite: Comprehensive suite including Illustrator (vector graphics), InDesign (layout and print design), and others as needed.

• Adobe After Effects: Critical for motion graphics, animation, and creating dynamic visual content.

• Adobe Premiere Pro: Used for video editing, post-production, and assembling motion graphics into final video assets.

Analytics & Reporting:

• Performance Tracking Tools: Familiarity with analytics platforms (e.g., Google Analytics, internal dashboards) to understand design performance metrics and user engagement.

• A/B Testing Platforms: Understanding how to design assets that can be A/B tested to optimize conversion rates.

CRM & Automation:

• Project Management Software: Tools like Asana, Jira, or Trello for managing design tasks, workflows, and team collaboration.

• Asset Management Systems: Experience with digital asset management (DAM) solutions for organizing, storing, and distributing creative assets efficiently.

• Collaboration Platforms: Slack, Microsoft Teams, or similar for real-time communication and team coordination.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, Figma, and motion graphics software is non-negotiable. Experience with project management and asset management tools is crucial for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics and market research to inform creative strategies and measure the effectiveness of design work.

• Efficiency & Scalability: Focus on developing processes and systems that allow for efficient production and consistent brand application across a large and diverse region.

• Innovation & Adaptability: Encouragement to explore new technologies, including AI, and adapt to evolving design trends and market demands within the fast-paced iGaming sector.

• Collaboration & Communication: Valuing open communication and effective teamwork across distributed teams and with various stakeholders to achieve shared goals.

• Cultural Relevance: A commitment to creating designs that resonate deeply with the specific cultural nuances of LATAM and Brazilian audiences.

Collaboration Style:

• Remote-First Communication: Proactive and clear communication through digital channels is paramount.

• Cross-Functional Partnership: Working closely with marketing, product, and other teams to ensure creative output aligns with broader business objectives.

• Feedback-Oriented: An environment that encourages constructive feedback loops for continuous improvement of designs and processes.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings, and insights across the design team and with other departments.

📝 Enhancement Note: The culture likely emphasizes agility, a results-oriented mindset, and a deep understanding of the target market, combined with the discipline required for remote, distributed operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Diverse LATAM Markets: Adapting creative strategies and assets to meet the unique cultural nuances and consumer preferences across various LATAM countries, with a specific focus on Brazil.

• Maintaining Brand Consistency: Ensuring a unified brand message and visual identity across a wide range of digital and promotional materials, managed by a distributed team.

• Integrating New Technologies: Effectively adopting and leveraging AI-powered tools and other emerging technologies to enhance creativity and efficiency without compromising quality.

• Balancing Creative Vision with Business Objectives: Aligning innovative design concepts with strict marketing goals, performance metrics, and industry regulations in iGaming.

• Remote Team Management: Leading and motivating a geographically dispersed design team, fostering collaboration and high performance from a distance.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to become proficient in cutting-edge AI tools for content generation and design optimization.

• Regional Market Deep Dives: Access to market research and insights to further develop expertise in specific LATAM consumer behaviors and design trends.

• Leadership Development Programs: Training and mentorship focused on enhancing team leadership, project management, and strategic planning skills.

• Industry Conferences & Workshops: Potential for participation in relevant design, marketing, or iGaming industry events to stay abreast of the latest trends and network.

📝 Enhancement Note: The role presents opportunities to become a leader in creative operations for a high-growth, specialized industry, with significant potential for professional development in both design and strategic management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive design playbook for a new market like Brazil. What key elements would you include, and how would you ensure its adoption?" (Focus on process, regional adaptation, and implementation strategy.)

• "How have you leveraged data and performance metrics to inform your design decisions or improve the effectiveness of creative campaigns in the past?" (Prepare a specific case study demonstrating data-driven design.)

• "Imagine a scenario where you need to quickly adapt a global marketing campaign for the LATAM market. What steps would you take, and how would you manage stakeholder expectations?" (Showcase problem-solving, cross-functional collaboration, and regional sensitivity.) Company & Culture Questions:

• "What do you know about Neo Group and the iGaming industry, and why are you interested in contributing creatively to this sector?" (Research Neo Group's services and the iGaming market's creative demands.)

• "How do you foster a collaborative and productive environment within a remote design team?" (Discuss your leadership style, communication strategies, and experience with remote collaboration tools.)

• "How do you balance creative innovation with the need for brand consistency and adherence to guidelines, especially in a regulated industry like iGaming?" (Highlight your understanding of brand management and industry constraints.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your most relevant and impressive projects that showcase leadership and iGaming experience.

• Tell a Story: For each project, explain the "why" – the business objective, the target audience, and the problem you were solving.

• Highlight Your Role: Clearly define your contributions, especially any leadership or process development aspects.

• Showcase Tools & Techniques: Briefly mention the software and techniques used, especially if they are advanced or innovative.

• Quantify Results: Wherever possible, use metrics to demonstrate the impact of your work (e.g., increased engagement, conversion rates, brand recall).

• Address Regional Nuances: If applicable, explain how your designs were tailored for specific LATAM cultural contexts.

📝 Enhancement Note: Be prepared to demonstrate not only your design capabilities but also your strategic thinking, leadership potential, and understanding of the iGaming industry's unique requirements.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that highlight your leadership, iGaming industry experience, regional design adaptation (especially for LATAM/Brazil), and proficiency in Adobe Creative Suite and motion graphics tools.

• Tailor Your Resume: Emphasize your 5+ years of design experience, leadership roles, iGaming industry background, and key technical skills (Photoshop, Figma, After Effects, Premiere Pro). Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, leadership philosophy, and how you approach market-specific creative challenges during interviews. Practice walking through your portfolio with concise storytelling.

• Research Neo Group and iGaming: Understand Neo Group's business model and the specific creative demands and trends within the iGaming and betting sector, particularly in LATAM.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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