Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: HASH

Location: London (UK)

Job Type: Full-Time

Category: Brand Design / Marketing Operations

Date Posted: 2026-08-31

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Own the visual expression and brand identity for HASH across all sales and marketing communications, ensuring clarity and persuasion.

• Translate complex technical concepts, such as knowledge graphs and AI simulations, into original, understandable diagrams and illustrations.

• Develop and maintain high-craft visual assets including decks, diagrams, editorial graphics, email campaigns, social media content, case studies, and reports.

• Implement and manage reusable design systems, templates, and components to enable the broader company to scale visual output without diluting brand integrity.

• Collaborate directly with founders, sellers, marketers, and engineers to extract key information and refine briefs for impactful design solutions.

📝 Enhancement Note: While the job title is "Brand Designer," the responsibilities heavily lean into visual communication for complex technical B2B audiences, aligning it closely with Marketing Operations and GTM enablement functions. The emphasis on translating technical concepts and creating sales collateral suggests a need for operational efficiency in design output and a strong understanding of business communication goals.

📈 Primary Responsibilities

• Design, develop, and continuously iterate on HASH's core company, sales, pilot, and research presentation decks to ensure maximum clarity and impact.

• Transform intricate product functionalities and process concepts into clear, compelling diagrams, illustrations, and visual narratives that enhance comprehension.

• Create distinctive and engaging editorial graphics for blog posts, newsletters, social media campaigns, detailed case studies, and comprehensive reports.

• Establish robust, coherent campaign and launch systems that can be applied effectively across multiple communication formats and channels.

• Produce critical sales collateral, such as one-pagers and leave-behinds, to support sales efforts under demanding deadlines.

• Develop and maintain modular design templates and reusable components, enabling non-designers to create branded assets safely and efficiently.

• Extend and refine HASH's visual language across typography, layout, illustration, data visualization, screenshot design, motion graphics, and potentially AI-generated imagery.

• Meticulously maintain organized source files, design libraries, and practical usage guides to ensure long-term reusability and brand consistency.

• Partner closely with technical experts and subject matter experts to guarantee the accuracy and technical fidelity of all visual representations.

• Collaborate effectively with the Marketing team on campaign briefs and priorities, and with the Sales team to address communication obstacles encountered in live deal cycles.

• Drive a culture of high-quality output while simultaneously preserving and enhancing operational speed and efficiency in design delivery.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate autonomously and strategically, akin to a Senior Brand Manager or a lead within a Marketing Operations function focused on visual content strategy and enablement. The emphasis on "raising the quality bar while preserving speed" points to a need for efficient process management and system thinking.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected, though extensive relevant experience and a strong portfolio can often substitute for formal education in design roles.

Experience: 5-10 years of professional experience in brand design, communications design, or a closely related visual design discipline, with a significant portion focused on enterprise technology, AI, data infrastructure, developer tools, or scientific organizations.

Required Skills:

• A comprehensive portfolio showcasing exceptional skills in typography, layout, hierarchy, and visual storytelling.

• Proven ability to create persuasive presentations and develop editorial or campaign systems, extending beyond just logo and identity design.

• Demonstrated capacity to translate complex technical ideas into original diagrams or illustrations that significantly improve understanding.

• Strong systems thinking capabilities, with experience in building reusable components and templates while recognizing when bespoke solutions are necessary.

• High levels of speed, organization, and comfort navigating multiple review cycles without compromising the core design intent.

• Ability to work directly with diverse stakeholders (founders, sellers, marketers, engineers), effectively extract essential information, and challenge unclear or overloaded briefs.

• Genuine curiosity about AI, graph technologies, simulation, and complex enterprise systems, coupled with a willingness to deeply understand the subject matter being depicted.

• Excellent judgment and self-direction to art-direct oneself and produce high-quality work independently. Preferred Skills:

• Experience in information design, technical illustration, or advanced data visualization.

• Proficiency in motion graphics design or animation for marketing and communication assets.

• Experience building and managing presentation systems within tools like Figma, Google Slides, or PowerPoint.

• Background in product design, though the primary focus remains on external communications.

• Familiarity with AI technologies, knowledge graphs, and complex enterprise system modeling.

📝 Enhancement Note: The experience level and the emphasis on translating complex technical concepts suggest that candidates with a background in B2B technology, particularly in areas like SaaS, data analytics, or AI/ML platforms, will be highly competitive. The requirement for "systems thinking" and building reusable components is a direct nod to operational efficiency and scalability, common themes in GTM and operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong demonstration of exceptional typography, layout, hierarchy, and visual storytelling capabilities applied to complex subjects.

• Concrete examples of persuasive presentations, editorial systems, and campaign systems that illustrate a strategic approach to visual communication.

• Original diagrams and illustrations that clearly and effectively communicate complicated technical ideas, showcasing analytical and creative problem-solving.

• Evidence of "systems thinking" through the design of reusable components, templates, and scalable visual frameworks.

• Case studies or project examples that highlight speed, organization, and the ability to manage multiple review cycles to deliver polished final assets.

• Projects that showcase direct collaboration with technical or business stakeholders to refine briefs and achieve desired communication outcomes. Process Documentation:

• Showcase how you approach the initial brief and information gathering phase, especially when dealing with dense technical documents or vague requests.

• Include examples of how you break down complex technical concepts into digestible visual elements, demonstrating your process for achieving clarity.

• Present how you build and maintain reusable design systems, templates, and components, illustrating your methodology for ensuring scalability and brand consistency.

• Demonstrate your workflow for managing multiple projects and stakeholders, highlighting your organizational skills and ability to meet deadlines.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It should not just be a gallery of pretty pictures, but a testament to the candidate's ability to solve business communication problems through design. Emphasis should be placed on case studies that detail the problem, the process, and the measurable impact of the design solution, particularly in translating technical complexity.

💵 Compensation & Benefits

Salary Range: £65,000 - £100,000 per annum.

This range is competitive for a Senior Brand Designer role in London, reflecting the required experience, the specialized nature of the work (enterprise technology, AI), and the company's growth stage and funding.

Benefits:

• Generous equity options, aligning employee incentives with company growth and success.

• Comprehensive health and wellness benefits (specifics to be confirmed by the company).

• Opportunities for professional development and continuous learning in cutting-edge fields.

• A collaborative and high-agency work environment.

• Direct impact on the visual identity of a rapidly growing technology company.

Working Hours: 40 hours per week. While a standard work week is outlined, the role may require flexibility to meet deadlines for critical launches, sales cycles, or urgent communication needs, typical in fast-paced startup environments.

📝 Enhancement Note: The salary range is explicitly provided and falls within the typical band for experienced design professionals in London, especially those with specialized technical communication skills. The inclusion of "generous equity" is a significant factor for candidates considering roles in growth-stage companies. The "40 hours per week" is standard, but the operational reality of a startup often involves bursts of intense work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Knowledge Graphs, Data Infrastructure, Enterprise Software, Developer Tools. HASH operates at the intersection of advanced AI research and practical enterprise solutions, aiming to solve "information failure" by integrating structured and unstructured data into dynamic knowledge graphs.

Company Size: Likely a growth-stage startup, indicated by recent funding ($5.5m) and significant revenue contracts ($10m+ in the last 18 months), suggesting a team size that is scaling rapidly but likely still agile and dynamic.

Founded: The company was founded by a team with proven entrepreneurial success (Joel Spolsky of Stack Overflow/Trello, Jude Allred of Glitch, Dei Vilkinsons of Soho Strategy), indicating a strong foundation in building successful tech companies and a culture that values execution and product-market fit.

Team Structure:

• The Brand Designer will report directly to senior leadership, likely a founder or Head of Marketing/Growth, given the "art-direct yourself" and "work directly with founders" requirements.

• The design role is positioned as a central function for external communication, implying close collaboration with Marketing, Sales, Product, and Engineering teams.

• The team is characterized by high agency, a focus on output, ownership, and quality, suggesting a culture of autonomy and accountability. Methodology:

• Data-driven decision-making and a focus on understanding complex systems are core to HASH's product. This ethos is expected to permeate design, where visual solutions must be accurate and insightful.

• Emphasis on building "world models" and representing "real systems and the processes that change them" indicates a deep analytical and structural approach to problem-solving.

• The development of open-source infrastructure suggests a potential for community engagement and a preference for transparent, robust solutions.

Company Website: hash.ai

📝 Enhancement Note: HASH's background, with founders from successful tech ventures, suggests a culture that is ambitious, execution-focused, and values deep technical understanding. The "world models" concept implies a need for designers who can grasp abstract concepts and represent them concretely, which is a significant challenge and opportunity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level position. It requires significant autonomy, strategic input, and the ability to lead visual expression without constant oversight. The role is crucial for shaping the external perception of a complex technical product.

Reporting Structure: The designer will likely report to a senior leader (e.g., CEO, VP of Marketing, or Head of Growth) and work closely with cross-functional teams including Sales, Marketing, Product, and Engineering. This structure offers high visibility and direct interaction with key decision-makers.

Operations Impact: The Brand Designer's work will have a direct impact on HASH's Go-To-Market (GTM) strategy by making complex technical offerings understandable and compelling to potential enterprise clients, investors, and the broader market. Effective visual communication is critical for sales enablement, lead generation, and establishing thought leadership in the AI and data infrastructure space.

Growth Opportunities:

• Specialization: Deepen expertise in designing for complex technical domains (AI, knowledge graphs, enterprise systems) and become a go-to expert in visual problem-solving for these areas.

• Leadership: Potentially grow into a lead design role as the company scales, managing junior designers or establishing a dedicated design function within the marketing or GTM team.

• Strategic Influence: Gain significant influence over HASH's brand narrative and visual strategy, contributing to its market positioning and growth trajectory.

• Skill Expansion: Opportunities to explore adjacent areas like motion graphics, advanced data visualization, or even contribute to product design discussions based on visual communication insights.

📝 Enhancement Note: The "senior" title and direct collaboration with founders suggest this is not merely an execution role but one with strategic input. Growth opportunities are tied to the company's scaling, offering a chance to build out design processes and potentially a team.

🌐 Work Environment

Office Type: On-site, indicating a preference for in-person collaboration and a structured work environment at their London office. This suggests a culture that values face-to-face interaction for brainstorming, feedback, and team cohesion.

Office Location(s): London, UK. Being based in London provides access to a vibrant tech ecosystem and a large pool of creative talent. Specific office amenities and accessibility would need to be confirmed with the company.

Workspace Context:

• The environment is described as a "high-agency team that cares about output, ownership and quality," implying a dynamic, results-oriented workplace where individuals are empowered to take initiative.

• Collaboration is expected to be direct and frequent with founders, marketers, sellers, researchers, and engineers, suggesting an open and integrated workspace designed for cross-functional interaction.

• The role will involve using various design tools, including Figma, Google Slides, and PowerPoint, indicating a tech-forward environment with established design and presentation software.

Work Schedule: Standard full-time hours (40 hours/week) are expected, but the fast-paced startup environment may necessitate flexibility for critical deadlines. The focus is on delivering high-quality output and meeting business objectives, which can sometimes require extended effort.

📝 Enhancement Note: The on-site requirement in London points to a company that prioritizes in-person collaboration and culture building, which can be beneficial for designers needing to brainstorm and iterate quickly with diverse teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and HASH's aesthetic.

2. Portfolio Presentation & Discussion: A session where you present your portfolio, focusing on case studies that demonstrate your ability to translate complex technical ideas into clear, persuasive visuals. Be prepared to discuss your process, decision-making, and the impact of your work.

3. Technical/Creative Challenge: Potentially a design exercise or a deep dive into a hypothetical HASH communication challenge. This might involve creating a diagram for a technical concept or outlining a campaign system.

4. Cross-Functional Interviews: Meetings with key stakeholders (e.g., Marketing, Sales, Engineering leads) to assess collaboration skills, understanding of business needs, and cultural fit.

5. Founder/Senior Leadership Interview: A final discussion to assess strategic alignment, vision for HASH's brand, and overall fit with the company's ambitious goals.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent your skills in typography, layout, visual storytelling, and technical communication.

• Emphasize Process: For each project, clearly articulate the problem, your strategic approach, the design process (including challenges and solutions), and the measurable outcomes or impact.

• Highlight Technical Translation: Include examples where you successfully simplified complex technical concepts into understandable visuals. Explain your methodology for achieving this.

• Demonstrate Systems Thinking: Show examples of how you've built reusable components, templates, or design systems that enable scalability and consistency.

• Be Ready to Discuss: Prepare to talk about your design choices, your collaboration experience, and your understanding of HASH's mission and market.

Challenge Preparation:

• Understand HASH: Research HASH's mission, technology (knowledge graphs, AI, simulations), target audience (enterprise, technical), and recent news.

• Practice Technical Translation: Mentally (or physically) practice breaking down complex concepts into simple visual metaphors or diagrams.

• Scenario Planning: Consider how you would approach designing a sales deck for a complex AI product or creating a campaign system for a new feature launch.

• Articulate Your Value: Be ready to explain how your design skills directly support HASH's GTM objectives and help overcome communication barriers.

📝 Enhancement Note: The emphasis on translating "dense technical documents" and "challenging what is unclear" suggests that the interview process will heavily scrutinize the candidate's analytical skills and ability to derive meaning from complex information, not just aesthetic execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be a primary tool for UI/UX design, prototyping, and collaborative design system development. Proficiency is essential for creating scalable assets and working efficiently.

• Google Slides: Critical for creating company and sales presentations. Experience in building sophisticated, branded decks within this platform is a key requirement.

• PowerPoint: Also mentioned as a relevant platform for presentation systems, indicating a need for versatility in presentation software.

Analytics & Reporting:

• While not explicitly listed for the designer role, an understanding of how design impacts metrics (e.g., engagement on social media, clarity of sales collateral leading to conversion) is implied. The designer may need to work with reporting tools used by Marketing or Sales to understand asset performance. CRM & Automation:

• No direct CRM or automation tools are listed as primary responsibilities for this design role. However, understanding how marketing automation platforms or CRM systems are used for content distribution (e.g., email campaigns, sales collateral) would be beneficial.

📝 Enhancement Note: The explicit mention of Figma, Google Slides, and PowerPoint highlights the practical tools HASH relies on for its visual communication output. Proficiency in these, particularly Figma for system building and Google Slides for presentations, is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Clarity and Persuasion: A core value is to make complex ideas clear and compelling, ensuring that HASH's innovative technology is understood and valued by its audience.

• Ownership and Accountability: Team members are expected to take full ownership of their work, from concept to execution, and be accountable for the quality and impact of their contributions.

• Quality and Craftsmanship: A high standard for design execution, typography, and visual storytelling is paramount, reflecting the sophisticated nature of HASH's technology.

• Efficiency and Speed: Balancing high-quality output with rapid delivery is crucial, especially in a fast-paced growth environment, emphasizing the need for streamlined processes and effective time management.

• Curiosity and Learning: A genuine interest in understanding complex technical domains (AI, knowledge graphs, simulations) is essential for creating accurate and insightful visuals.

Collaboration Style:

• Direct and Cross-Functional: Collaboration is expected to be direct, open, and frequent across departments, including founders, sales, marketing, and engineering. This fosters a holistic understanding of business needs and challenges.

• Feedback-Oriented: A culture that embraces constructive feedback to refine designs and improve outcomes. The ability to articulate design decisions and respond to critique is key.

• Solution-Focused: A collective drive to solve problems, whether they are technical challenges in the product or communication barriers in the market, through innovative and effective design solutions.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational pragmatism. The designer must be adept at translating abstract technical concepts into tangible visual assets that drive business outcomes, requiring a deep understanding of HASH's mission and audience.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge is to consistently translate highly technical and abstract concepts (AI, knowledge graphs, simulations) into clear, engaging, and accurate visual communications for diverse audiences.

• Balancing Craft and Speed: Maintaining exceptionally high design quality and creative originality while operating at the speed required by a fast-growing tech company with demanding sales cycles.

• Working Without a Creative Director: The expectation to "art-direct yourself" means taking full responsibility for creative direction and decision-making, which can be challenging without established senior creative guidance.

• Defining Visual Identity: Establishing and evolving a distinctive visual language for a novel technological domain, ensuring it is both innovative and universally understood.

• Stakeholder Alignment: Navigating diverse stakeholder needs and feedback (founders, sales, engineers) to deliver designs that satisfy multiple objectives.

Learning & Development Opportunities:

• Deep Technical Acumen: Gaining significant expertise in AI, knowledge graphs, simulation technologies, and enterprise systems, becoming a specialist in visual communication for these fields.

• Strategic Brand Building: Playing a pivotal role in shaping the visual identity and narrative of a company at a critical growth phase, offering substantial strategic experience.

• System Design: Developing advanced skills in creating scalable design systems and reusable components, applicable across various communication channels.

• Cross-Functional Expertise: Deepening understanding of sales enablement, marketing campaign strategy, and product communication through close collaboration with respective teams.

• Leadership Potential: Opportunity to grow into a lead designer role, managing projects, mentoring junior team members, or establishing design best practices as the company expands.

📝 Enhancement Note: The challenges are significant but come with substantial growth potential. The role offers a unique opportunity to become a leading expert in visually communicating cutting-edge technology, which is a high-demand skill set.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a diagram to explain the concept of a knowledge graph to a non-technical executive?" (Focus on clarity, metaphor, and audience tailoring.)

• "Describe a time you had to turn a dense technical document into a compelling visual asset. What was your process, and what was the outcome?" (Highlight problem-solving, technical translation, and impact.)

• "How do you balance the need for original, high-craft design with the pressure to deliver assets quickly for sales or marketing campaigns?" (Demonstrate efficiency, system thinking, and prioritization skills.)

• "Imagine a founder gives you a rough deck with minimal direction for a new AI product. How do you proceed to create effective sales collateral?" (Show initiative, questioning skills, and strategic design thinking.) Company & Culture Questions:

• "What excites you about HASH's mission and the technologies we're building?" (Demonstrate research and genuine interest.)

• "How do you see your design work contributing to HASH's overall business goals, particularly in sales and marketing?" (Connect design to ROI and GTM strategy.)

• "Describe your experience working directly with founders or senior leadership. How do you manage feedback and expectations?" (Assess collaboration and communication skills.)

• "What is your approach to building and maintaining a visual design system? What are the key components?" (Evaluate systems thinking and operational efficiency.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the business problem, your strategic approach, the design solution, and the resulting impact.

• Focus on Impact: Quantify results where possible (e.g., increased engagement, improved clarity leading to sales success, adoption of templates).

• Highlight Technical Translation: Explicitly call out projects where you simplified complex technical information. Explain how you achieved this clarity.

• Showcase Systems: Demonstrate your ability to build scalable design systems, templates, and reusable components. Explain the benefits of these systems.

• Be Ready for Whiteboarding/Live Design: Some companies may present a live design challenge or ask you to sketch out ideas on a whiteboard to assess your real-time problem-solving and ideation process.

📝 Enhancement Note: The interview process will likely be rigorous, testing not only design skills but also the candidate's ability to think strategically, communicate effectively with technical and business stakeholders, and operate autonomously in a demanding environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on jobs.gem.com.

• Tailor your Resume: Highlight experience in brand design for enterprise technology, AI, data infrastructure, or developer tools. Emphasize achievements related to translating complex technical concepts visually and building scalable design systems.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your expertise in typography, layout, visual storytelling, and technical illustration. Ensure each project case study clearly outlines the problem, your process, and the impact.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on how you solve business communication challenges through design, especially for complex technical subjects. Be ready to discuss your systems thinking and how you ensure brand consistency and speed.

• Research HASH: Thoroughly understand HASH's mission, technology, target audience, and the challenges of communicating complex AI concepts. This will enable you to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.