Senior Graphic Designer (LATAM)

📍 Job Overview

Job Title: Senior Graphic Designer (LATAM)

Company: Neo Group

Location: Peru

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-31

Experience Level: Mid-Senior (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead creative direction and mentorship for a LATAM-focused design team, ensuring high-quality, brand-consistent deliverables.

• Develop and implement scalable design processes, brand guidelines, and asset management systems tailored for the LATAM and specifically the Brazilian markets.

• Drive data-driven creative concepts by researching LATAM/Brazilian design trends, player preferences, and competitor activity.

• Execute a variety of promotional visuals and digital assets, including adaptations and resizes across multiple formats.

• Leverage AI-powered tools and emerging technologies to enhance creativity, efficiency, and performance analysis of design initiatives.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on leadership and strategic market adaptation within the LATAM region, particularly Brazil. The focus on iGaming/betting industry experience, combined with motion graphics and 3D design capabilities, indicates a need for a versatile and experienced creative professional who can drive both individual execution and team output. The emphasis on data-driven design and AI tools suggests a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Mentor and coordinate junior and mid-level designers, effectively allocating projects and fostering a collaborative, high-performing team environment.

• Lead creative reviews and brainstorming sessions, providing constructive feedback to ensure deliverables meet high standards of quality and brand consistency.

• Develop and maintain scalable design processes, comprehensive brand guidelines, and robust asset management systems for the LATAM region, including a specific LATAM Design Playbook with a focus on the Brazilian market.

• Conduct in-depth research on LATAM and Brazilian design trends, player preferences, and competitor activities to inform the development of culturally relevant and data-driven creative concepts aligned with business objectives.

• Analyze design performance metrics to identify successful strategies, optimize creative output, and continuously explore new formats, technologies, and AI-powered tools to improve creativity and efficiency.

• Create a wide range of promotional visuals, banners, and digital assets across multiple formats, including the adaptation and resizing of existing concepts for various platforms.

• Perform post-production tasks, including retouching, compositing, color correction, and the integration of 3D renders, stock assets, and graphic elements to produce polished promotional materials.

• Collaborate closely with stakeholders, graphic designers, and motion designers to ensure the delivery of high-quality creative assets and support ongoing marketing initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic leadership. The emphasis on developing "scalable design processes," "brand guidelines," and a "LATAM Design Playbook" points to a need for someone who can not only create but also systematize and standardize creative operations. The requirement to research market-specific trends and analyze performance metrics underscores the data-driven nature of this role within a competitive industry.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a senior role. Strong portfolio work can often substitute for formal education.

Experience: 5+ years of experience in Graphic Design or Visual Design, with at least 1-2 years in a senior or lead role, demonstrating progressive responsibility and project ownership.

Required Skills:

• Expert-level proficiency in Adobe Photoshop, with advanced capabilities in Figma and the broader Adobe Creative Suite (Illustrator, InDesign).

• Strong experience in motion graphics and animation, with demonstrated proficiency in After Effects and Premiere Pro for creating dynamic visual content.

• Proven ability to create polished promotional visuals and adapt existing concepts across different formats and platforms, ensuring visual consistency.

• Experience working within established brand guidelines while maintaining visual integrity and brand identity.

• Fluent English (written and spoken) for effective communication with international teams and stakeholders.

• Strong Spanish communication skills, crucial for collaboration within the LATAM region.

• Experience mentoring designers, coordinating workflows, and managing creative projects, demonstrating leadership potential.

• Proven experience in the iGaming, betting, or gambling industry, understanding its unique visual and marketing demands. Preferred Skills:

• Basic knowledge of 3D software such as Blender, Cinema 4D, or similar, for integrating 3D elements into designs.

• Experience working in marketing or creative agencies, offering a broader perspective on client-facing creative operations.

• Familiarity with AI-assisted visual production tools and emerging creative technologies to drive innovation.

• Strong understanding of Brazilian and wider LATAM culture, trends, and consumer behavior to create resonant designs.

• Portuguese fluency, highly desirable for direct engagement with the Brazilian market and stakeholders.

📝 Enhancement Note: The required skills indicate a highly specialized role. The combination of expert graphic design, advanced motion graphics, and specific industry experience (iGaming) is critical. The language requirements (English, Spanish) are essential for cross-cultural team collaboration. Preferred skills like 3D design and Portuguese fluency suggest opportunities for candidates who can bring additional specialized expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5+ years of professional graphic and visual design work, with a significant portion demonstrating senior-level responsibilities and creative leadership.

• Case studies that clearly illustrate successful adaptation of creative concepts for different LATAM markets, with a particular emphasis on Brazil, highlighting cultural relevance and market impact.

• Examples of brand guideline development, asset management systems, or process documentation that demonstrate an ability to systematize and scale design operations.

• Demonstrations of motion graphics projects created using After Effects and Premiere Pro, showcasing dynamic visual storytelling and animation skills.

• Visuals that highlight proficiency in Photoshop, Figma, and the broader Adobe Creative Suite, demonstrating technical mastery and creative application. Process Documentation:

• Examples of developed scalable design processes, including workflow diagrams, project management methodologies, and quality assurance checks.

• Documentation of brand guideline implementations, showing how brand consistency was maintained across diverse campaigns and assets.

• Evidence of asset management strategies, such as organized file structures, tagging systems, or DAM (Digital Asset Management) tool utilization.

• Case studies detailing the research and application of LATAM/Brazilian market trends and player preferences in design strategy.

📝 Enhancement Note: For a senior role focused on process development and market adaptation, the portfolio must go beyond individual design execution. It needs to showcase the candidate's ability to strategize, systematize, and lead. Demonstrating experience with process creation, brand governance, and market-specific insights will be key.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer with 5+ years of experience, based in Peru, and requiring expert skills in iGaming, motion graphics, and specific languages, a competitive salary range would typically fall between PEN 8,000 to PEN 15,000 per month (approximately USD 2,200 to USD 4,000 per month). This estimate considers the LATAM market, the specific country, the senior level, and the specialized industry requirements.

Benefits:

• Competitive monthly salary and potential for performance-based bonuses or incentives.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunities for professional development, including training in new design tools, AI technologies, and industry-specific workshops.

• Contribution to professional growth through mentorship and leadership opportunities within the LATAM design team.

• Access to cutting-edge design software and technology.

• Potential for international collaboration and exposure to diverse markets within LATAM.

Working Hours: Standard full-time work hours, estimated at 40 hours per week. Flexibility may be available, but core hours will likely align with team collaboration needs and LATAM business operations.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for senior creative roles in Peru, factoring in the specialized iGaming industry and the demand for bilingual (English/Spanish) professionals. Benefits focus on flexibility, growth, and industry-specific advantages.

🎯 Team & Company Context

🏢 Company Culture

Industry: The iGaming, betting, and gambling industry is characterized by rapid innovation, a strong focus on user experience, and a competitive, data-driven market. This environment demands highly creative, adaptable, and results-oriented professionals.

Company Size: Neo Group leverages a network of 1,400 professionals across 10+ countries. This indicates a substantial, globally distributed organization that operates with a lean, agile model, likely utilizing a network of talent rather than a single large in-house team. This structure implies a focus on efficiency and specialized expertise.

Founded: While the founding date of Neo Group is not specified, its operational model suggests a modern, forward-thinking company that has scaled by building a distributed network of talent to serve clients with innovative, data-driven solutions.

Team Structure:

• The design team is part of a larger LATAM-focused operation, likely integrated with marketing, product, and business development functions.

• This role will lead a team of junior and mid-level designers, suggesting a hierarchical structure within the creative function.

• The need for collaboration with graphic designers and motion designers indicates a specialized creative department structure. Methodology:

• Data-driven decision-making is a core tenet, influencing creative strategy and performance analysis.

• Innovative solutions are emphasized, encouraging the exploration of new technologies like AI.

• Agile and efficient project execution is likely paramount given the distributed network model.

• Cross-functional collaboration is essential for aligning creative output with business objectives.

Company Website: https://neogroup.com/ (inferred from domain)

📝 Enhancement Note: The company operates as a talent network provider, which shapes its culture towards agility, innovation, and efficiency. The iGaming industry context implies a fast-paced, performance-oriented environment where creative output directly impacts business success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating significant experience and a capacity for leadership, strategic thinking, and independent problem-solving. It sits above individual contributor roles and involves team management and process development.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a senior operations lead within the LATAM division. They will, in turn, manage and mentor junior and mid-level designers.

Operations Impact: The role's impact is directly tied to enhancing brand perception, driving user engagement, and ultimately contributing to client acquisition and retention in the competitive iGaming market through compelling visual communication and optimized creative assets.

Growth Opportunities:

• Specialization: Deepen expertise in iGaming design, motion graphics, or AI-driven creative technologies.

• Leadership: Progress to a Creative Director role, managing larger teams and broader creative strategies across multiple regions.

• Process Improvement: Lead initiatives to further refine and optimize design operations and workflows across the LATAM network.

• Cross-functional Roles: Transition into roles focused on product design, marketing strategy, or creative operations management.

📝 Enhancement Note: This role offers a clear path for career progression within creative operations and design leadership, particularly within specialized industries like iGaming. The emphasis on process and technology suggests opportunities for developing expertise in operational efficiency.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is home-based, requiring self-discipline, effective time management, and a reliable home office setup.

Office Location(s): While the role is remote, it is specified for Peru and targets the LATAM market. This implies that the candidate should be located in Peru and understand the operational hours and cultural nuances relevant to that region.

Workspace Context:

• A self-managed home office setup is required, ensuring productivity and a professional working environment.

• Collaboration will primarily occur through digital communication tools, requiring strong online communication etiquette.

• Access to company-provided software licenses and potentially cloud-based collaboration platforms.

• Opportunities for virtual team-building activities and informal digital interactions to foster team cohesion.

Work Schedule: Full-time, 40 hours per week. While remote, adherence to core working hours or specific team meeting schedules will be necessary to ensure seamless collaboration with colleagues and stakeholders across different time zones within LATAM.

📝 Enhancement Note: The fully remote nature demands strong self-management skills. The focus on LATAM collaboration means understanding potential time zone overlaps and communication protocols is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and industry relevance. Prepare a concise overview of your most impactful projects.

• Technical Interview: A deep dive into your design tools proficiency (Photoshop, Figma, After Effects, Premiere Pro), motion graphics capabilities, and understanding of iGaming design principles. Be ready to discuss specific techniques and workflows.

• Creative Challenge/Portfolio Presentation: You will likely be asked to present your portfolio, focusing on case studies that demonstrate leadership, process development, market adaptation (especially for LATAM/Brazil), and problem-solving. Be prepared to discuss your design rationale, impact, and how you’ve used data and AI.

• Cultural Fit & Leadership Interview: An assessment of your leadership style, mentorship approach, collaboration skills, and ability to thrive in a remote, distributed team environment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your senior-level experience, leadership in design, process creation, and iGaming/betting industry knowledge.

• Showcase LATAM/Brazil Expertise: Include specific examples of designs tailored for these markets, explaining the cultural insights and research that informed them.

• Demonstrate Process & Leadership: Detail your role in developing design processes, brand guidelines, or asset management systems. Highlight mentorship experiences and project coordination.

• Quantify Impact: Where possible, use metrics to show the performance of your designs (e.g., engagement rates, conversion improvements). Explain how you used data and AI to achieve these results.

• Prepare a Walkthrough: Be ready to guide the interviewer through your portfolio, articulating your thought process, challenges, and solutions for each selected project.

Challenge Preparation:

• Design Process Scenario: Expect a hypothetical challenge related to developing a design process for a new product launch or adapting a global campaign for the LATAM market. Focus on structure, scalability, and collaboration.

• Motion Graphics Task: You might be asked to conceptualize or demonstrate how you would approach a specific motion graphics project for a promotional campaign.

• Brand Consistency Task: Be prepared to discuss how you would ensure brand consistency across diverse digital assets and platforms for a client in the iGaming sector.

📝 Enhancement Note: The application process will heavily weigh the candidate's portfolio, especially its demonstration of leadership, process development, and market-specific creative adaptation. Preparing detailed case studies that align with the role's requirements is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, especially in Photoshop for raster graphics and image manipulation.

• Figma: Advanced proficiency for UI/UX design, prototyping, and collaborative design workflows.

• Motion Graphics Software: Strong experience with Adobe After Effects for animation and visual effects, and Adobe Premiere Pro for video editing.

Analytics & Reporting:

• Experience utilizing design performance metrics to inform creative decisions. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific analytics) for understanding user engagement and conversion rates is beneficial. CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate with marketing automation platforms and CRM systems (for campaign deployment) is advantageous. Familiarity with Digital Asset Management (DAM) systems for organizing and distributing creative assets. Emerging Technologies:

• Familiarity with AI-assisted visual production tools and emerging creative technologies is a "Nice to Have" and indicates a forward-thinking approach.

📝 Enhancement Note: The technology stack is heavily focused on creative execution tools. The emphasis on AI and data analysis suggests the company is looking for designers who can leverage technology for both creative output and strategic decision-making.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new formats, technologies, and AI tools to push creative boundaries and improve efficiency.

• Data-Driven: Using performance metrics and market research to inform creative strategies and ensure effectiveness.

• Collaboration: Working effectively with cross-functional teams and mentoring junior designers to foster a supportive and productive environment.

• Brand Consistency: Upholding high standards of visual identity and brand integrity across all creative deliverables.

• Agility & Efficiency: Adapting quickly to market changes and delivering high-quality work within project timelines, leveraging a distributed network model.

Collaboration Style:

• Remote & Digital: Primarily through online communication channels, project management tools, and virtual meetings.

• Cross-Functional: Close collaboration with marketing, product, and other stakeholders to align creative efforts with business goals.

• Mentorship-Focused: A culture of knowledge sharing and skill development, where senior designers guide and support junior team members.

📝 Enhancement Note: The culture values proactive, technologically adept, and collaborative individuals who can contribute to a high-performance, distributed team focused on delivering impactful creative solutions in a competitive industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Nuance: Effectively translating global brand messaging into culturally resonant designs for diverse LATAM markets, particularly Brazil, requires deep understanding and sensitivity.

• Remote Team Management: Leading and motivating a distributed design team requires strong communication, empathy, and effective virtual collaboration strategies.

• Pace of Innovation: Keeping pace with rapidly evolving design trends, technologies (especially AI), and iGaming industry demands requires continuous learning and adaptation.

• Balancing Creative Vision with Data: Integrating data-driven insights and performance metrics into the creative process without stifling artistic expression.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to master new features in Adobe Creative Suite, Figma, and explore emerging AI creative tools.

• Industry Specialization: Deepen knowledge of the iGaming sector's design trends, player psychology, and regulatory landscapes.

• Leadership Development: Formal or informal mentorship on managing creative teams, project pipelines, and stakeholder relationships.

• Cross-Cultural Design: Gaining experience in international design adaptation and global brand strategy.

📝 Enhancement Note: The challenges are inherent to a senior, remote, and market-specific role in a dynamic industry. The growth opportunities are geared towards developing specialized expertise and leadership capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive design strategy for a new market, specifically for the LATAM region, considering cultural nuances and player preferences." (Focus on research, collaboration, and adaptation.)

• "How have you mentored or led junior designers in previous roles? Provide an example of a challenging situation and how you resolved it." (Highlight leadership, feedback, and team development.)

• "Discuss a time you used data or performance metrics to significantly improve a creative asset or campaign. What was your approach, and what were the results?" (Emphasize data-driven decision-making and impact measurement.)

• "How do you stay current with emerging design trends, especially in areas like AI and motion graphics, and how would you integrate these into our workflow?" (Showcase continuous learning and innovation.) Company & Culture Questions:

• "What interests you about the iGaming industry and working with Neo Group's network model?" (Research Neo Group and demonstrate understanding of the industry's demands.)

• "How do you approach collaboration with stakeholders who may have different creative visions or priorities?" (Focus on communication, negotiation, and alignment.)

• "Describe your ideal remote work environment and how you ensure productivity and team connection." (Highlight self-management and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the solution (design process, tools used), and the quantifiable results or impact.

• Highlight LATAM/Brazil Focus: Dedicate specific slides or sections to projects that demonstrate your understanding of these markets. Explain the cultural adaptation process.

• Showcase Leadership & Process: Include examples where you developed processes, managed projects, or mentored others.

• Demonstrate Technical Breadth: Ensure your portfolio covers graphic design, motion graphics, and ideally some 3D integration, showcasing proficiency across the required tools.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges, and how you would apply your experience to Neo Group's specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also leadership, strategic thinking, market adaptability, and proficiency with relevant technologies and data.

📌 Application Steps

To apply for this Senior Graphic Designer (LATAM) position:

• Submit your comprehensive resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to the iGaming industry, motion graphics, and any LATAM/Brazil market adaptations. Highlight case studies demonstrating leadership, process development, and data-informed design.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "iGaming," "motion graphics," "After Effects," "Figma," "LATAM," "brand guidelines," "team leadership," and "data-driven design." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, leadership philosophy, and how you would approach the specific challenges of this role. Prepare to present your portfolio with confidence and answer strategic questions.

• Company Research: Thoroughly research Neo Group, its network model, and the iGaming industry. Understand the importance of data-driven creativity and AI integration in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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