Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Playdawn (Client of Playdawn)

Location: Mumbai, Maharashtra, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-31

Experience Level: Mid-Senior Level (5-7 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of original, platform-first visual assets for film marketing campaigns across diverse digital and print channels.

• Translate complex campaign strategies and creative concepts into compelling visual narratives that drive audience engagement.

• Collaborate cross-functionally with Marketing, Social Media, Publicity, and Creative teams to ensure cohesive brand execution.

• Adapt and maintain brand consistency across a wide range of marketing collateral, from social media graphics to event branding.

📝 Enhancement Note: This role is for a Graphic Designer focused on film marketing, requiring a blend of creative ideation, technical execution, and strategic campaign understanding. The emphasis on "platform-first" designs and "adapting key film assets" suggests a need for versatility across various digital and social media environments, as well as a strong grasp of brand consistency within a fast-paced entertainment industry context.

📈 Primary Responsibilities

• Design original static and motion graphics creatives for film marketing campaigns tailored to social media, digital platforms, and other marketing channels.

• Develop creative concepts, illustrations, logos, and other visual elements that align with film campaign objectives and target audience.

• Execute the adaptation of key film assets, including posters and artwork, into multiple formats while rigorously maintaining visual integrity and brand guidelines.

• Produce a variety of marketing collateral such as premiere invitations, event branding materials, presentations, flyers, and promotional items.

• Collaborate closely with Marketing, Social Media, Publicity, and Creative departments to gather project requirements, brainstorm ideas, and ensure design solutions meet campaign goals.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet stringent deadlines in a dynamic, fast-paced entertainment industry environment.

• Incorporate feedback from stakeholders, balancing creative vision with constructive input to enhance design quality and achieve campaign objectives.

• Stay abreast of emerging design trends, digital platform best practices, and advancements in AI-powered creative tools to inform and innovate design approaches.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute creative briefs but also contribute to ideation and concept development. The emphasis on adapting assets and maintaining consistency across formats indicates a requirement for strong foundational design skills and meticulous attention to detail, crucial for brand integrity in entertainment marketing.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for this level of experience and responsibility.

Experience: 5-7 years of professional experience in Graphic Design, with a strong preference for experience within the entertainment, film marketing, advertising, or digital agency sectors.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, with a particular emphasis on Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Demonstrated expertise in core design principles, including typography, layout design, color theory, and compelling visual storytelling.

• Proven ability to conceptualize and create original designs from scratch.

• Strong capability to adapt existing campaign assets and key art across various formats while ensuring brand consistency.

• Exceptional attention to detail, ensuring accuracy and high quality in all deliverables.

• Proven ability to manage and prioritize multiple design projects simultaneously in a fast-paced environment.

• A creative mindset with a demonstrated passion for films, entertainment, and social media culture.

• Excellent communication skills, both written and verbal, for effective collaboration and stakeholder management.

• Strong time-management skills and the ability to work efficiently under pressure.

• Demonstrated collaboration skills and the ability to work effectively within cross-functional teams. Preferred Skills:

• Direct experience in film marketing, entertainment industry branding, or advertising agencies.

• Experience specifically in creating marketing creatives for social media platforms and other digital channels.

• Familiarity with emerging design trends and platform-specific creative best practices for digital and social media.

• Experience integrating AI-powered creative tools into design workflows to enhance efficiency and creativity.

• Proven experience working on large-scale entertainment or film marketing campaigns.

📝 Enhancement Note: The required skills emphasize technical proficiency in industry-standard design software and a strong understanding of design fundamentals. The preference for entertainment industry experience and a passion for film/culture suggests the client is seeking a candidate who can intuitively grasp the nuances of entertainment marketing. The mention of AI tools indicates a forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 years of professional graphic design work, with a significant portion dedicated to film or entertainment marketing campaigns.

• Demonstrate original creative concepts and successful campaign executions, highlighting the impact of your designs.

• Include examples of adaptation of key art and campaign assets across various digital and print formats, showcasing versatility and brand consistency.

• Present a range of marketing collateral, such as social media graphics, digital ads, event branding, invitations, and promotional materials.

• Highlight projects where you collaborated with marketing, creative, or publicity teams, illustrating your teamwork and communication capabilities. Process Documentation:

• Showcase your process for developing creative concepts from initial brief to final execution, detailing ideation techniques and client/stakeholder input integration.

• Provide examples of how you ensure design quality and accuracy, especially when adapting assets across multiple platforms and formats.

• Illustrate your workflow for managing multiple projects simultaneously, including prioritization and time management strategies to meet deadlines in a fast-paced environment.

• Demonstrate your approach to incorporating feedback and iterating on designs to achieve optimal campaign results.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should curate their work to specifically highlight film marketing relevance, creative originality, adaptation skills, and collaborative project experience. The process documentation aspect of the portfolio should implicitly or explicitly show how the candidate manages workflows and ensures quality and timeliness in a demanding creative environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5-7 years of experience in Mumbai, India, the estimated annual salary range is ₹700,000 to ₹1,200,000. This range can vary based on the specific client's budget, the candidate's exact experience, and the scope of responsibilities within the film marketing campaigns.

Benefits:

• Opportunity to work on high-profile film marketing campaigns for a leading Indian entertainment studio.

• Exposure to a wide array of creative formats and high-visibility projects across digital, social media, events, and print.

• Direct collaboration with key departments including Marketing, Social Media, Publicity, and Creative teams.

• A dynamic and fast-paced creative environment that values innovation and direct contribution to campaign success.

• Potential for professional development and skill enhancement through exposure to diverse creative challenges and emerging technologies.

• [Specific benefits such as health insurance, paid time off, professional development allowances, etc., would be provided by the client company and are not detailed in the initial posting.]

Working Hours: The role is advertised as an on-site position. While a standard 40-hour work week is typical, the fast-paced nature of film marketing campaigns may necessitate flexibility and occasional overtime to meet critical deadlines.

📝 Enhancement Note: Salary estimation is based on general market data for experienced Graphic Designers in Mumbai. The benefits listed are derived from the "What You'll Get" section and are framed to appeal to creative professionals seeking impactful work in the entertainment sector. The on-site nature and potential for overtime are important considerations for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment / Film Marketing / Advertising. The company operates within the vibrant Indian entertainment landscape, focusing on bringing films to audiences through strategic marketing campaigns.

Company Size: Playdawn is a consulting firm, and the role is with one of their clients. The client is described as a "leading Indian entertainment studio," suggesting a mid-to-large size organization with established marketing and creative departments. This implies a structured environment with opportunities for cross-functional collaboration.

Founded: The founding date of the client company is not specified, but their status as a "leading Indian entertainment studio" indicates a significant presence and experience in the market.

Team Structure:

• The Graphic Designer will be part of a Film Marketing team, working closely with Marketing, Social Media, Publicity, and Creative teams. This suggests a matrixed or highly collaborative structure where designers interact with various specialists.

• The reporting structure likely involves a Creative Director or Marketing Lead who oversees campaign visuals.

• Cross-functional collaboration is a cornerstone of this role, requiring seamless integration with teams responsible for strategy, content creation, and public relations. Methodology:

• Data Analysis & Insights: While not a direct responsibility, understanding campaign performance metrics and audience insights will inform design decisions.

• Workflow Planning & Optimization: The role demands efficient workflow management to handle multiple projects and meet tight deadlines, requiring optimized design processes.

• Automation & Efficiency: Staying updated with AI tools suggests an openness to leveraging technology for faster and more innovative design execution.

Company Website: [Playdawn Client Website - This would typically be provided by Playdawn to candidates.]

📝 Enhancement Note: The client is a "leading Indian entertainment studio," which implies a professional, potentially fast-paced, and deadline-driven environment common in the entertainment industry. The emphasis on collaboration across multiple teams is a key cultural indicator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, indicated by the 5-7 years of experience requirement. It's a hands-on design role focused on execution and creative contribution rather than management.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or Marketing Manager within the film marketing department. They will collaborate with peers in Marketing, Social Media, and Publicity.

Operations Impact: The Graphic Designer's work directly influences the visual appeal and effectiveness of film marketing campaigns. High-quality, platform-optimized creatives contribute to brand perception, audience engagement, ticket sales, and overall campaign success, thus having a tangible impact on the studio's revenue and market presence.

Growth Opportunities:

• Specialization: Deepen expertise in film marketing design, social media campaign visuals, or motion graphics within the entertainment sector.

• Skill Advancement: Develop advanced skills in emerging design tools, including AI-powered creative software, and potentially explore motion graphics or video editing.

• Leadership Potential: With significant experience and proven success, potential exists to move into senior designer, Art Director, or Creative Lead roles, guiding junior designers and shaping campaign aesthetics.

• Industry Exposure: Gain extensive experience working on high-profile campaigns for a leading entertainment studio, building a strong portfolio and network within the Indian film industry.

📝 Enhancement Note: This role offers significant growth within the specialized field of entertainment marketing design. The opportunity to work on diverse campaigns and with leading industry players provides a strong foundation for career advancement in creative leadership or specialized design roles.

🌐 Work Environment

Office Type: The role requires an on-site presence, suggesting a professional office environment typical of a leading entertainment studio. This likely includes collaborative workspaces, meeting rooms, and potentially dedicated creative suites.

Office Location(s): Mumbai, Maharashtra, India. This location places the role within a major hub for the Indian film and advertising industries, offering access to a vibrant creative ecosystem.

Workspace Context:

• The environment is described as "fast-paced" and collaborative, requiring designers to interact frequently with Marketing, Social Media, Publicity, and Creative teams.

• Access to industry-standard design tools and technology (Adobe Creative Suite, potentially AI tools) is expected.

• Opportunities for team interaction and brainstorming sessions will be integral to the creative process.

Work Schedule: Standard working hours are anticipated, but the demands of film marketing campaigns may require flexibility and the ability to work extended hours or weekends to meet critical release dates and promotional timelines.

📝 Enhancement Note: The on-site requirement in Mumbai is a key factor. The description emphasizes a collaborative and fast-paced creative atmosphere, which is typical for agencies and studios in the entertainment sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and creative output relevant to film marketing.

• Design Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio, discuss past projects, and potentially complete a design exercise simulating campaign asset creation. This assesses creative thinking, technical skills, and problem-solving abilities.

• Team/Stakeholder Interviews: Meetings with members of the Marketing, Creative, and potentially Publicity teams to evaluate collaboration skills, communication style, and cultural fit.

• Final Interview: Discussion with senior leadership (e.g., Creative Director, Head of Marketing) to finalize assessment of strategic thinking, project ownership, and overall suitability.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly showcase film marketing, entertainment, or advertising campaign experience. Highlight original creative work and successful executions.

• Showcase Process: For key projects, briefly explain your thought process, creative ideation, and how you approached the brief. If possible, show iterations or how you adapted assets.

• Quantify Impact: Where possible, mention the impact of your designs (e.g., engagement metrics, campaign reach, successful adaptation).

• Demonstrate Versatility: Include examples of different asset types (social media, digital ads, print, event branding) to show breadth of skill.

• Highlight Collaboration: Be prepared to discuss how you worked with teams and incorporated feedback.

Challenge Preparation:

• Familiarize yourself with current film marketing trends and successful campaign visuals in India and globally.

• Practice creating quick mock-ups or concept sketches for hypothetical film campaigns.

• Be ready to articulate your design choices and defend your creative decisions based on campaign objectives.

• Understand the importance of brand consistency and adapting assets across different platforms.

📝 Enhancement Note: The application process will heavily rely on the candidate's portfolio. Candidates should prepare to not only show their work but also articulate their creative process, problem-solving approach, and ability to collaborate effectively within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign.

• Motion Graphics Software (Optional but beneficial): Experience with Adobe After Effects for creating animated creatives would be a significant advantage.

Analytics & Reporting:

• While not a direct design tool, understanding how to design for platforms that track analytics (e.g., social media insights, website traffic) is beneficial. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how designs integrate into marketing automation platforms or campaign management systems can be helpful.

• AI-Powered Creative Tools: Familiarity or experience with emerging AI tools for design assistance, ideation, or asset generation is a plus.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. The mention of AI tools indicates a desire for candidates who are forward-thinking and willing to explore new technologies to enhance their design workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating original ideas and bringing compelling visual campaigns to life.

• Collaboration & Teamwork: Working effectively with cross-functional teams (Marketing, Social Media, Publicity, Creative) is paramount.

• Attention to Detail & Quality: Ensuring high standards of accuracy and aesthetic quality in all design deliverables.

• Adaptability & Efficiency: Thriving in a fast-paced environment, managing multiple projects, and meeting tight deadlines.

• Passion for Film & Culture: A genuine interest in films, entertainment, and popular culture to inform design decisions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with various departments, understanding their needs and translating them into visual assets.

• Feedback Exchange: An open culture for receiving and incorporating feedback to refine designs and meet campaign objectives.

• Knowledge Sharing: Staying updated on design trends and platform best practices and potentially sharing insights with the team.

📝 Enhancement Note: The culture appears to be dynamic, creative, and highly collaborative, driven by a passion for film and entertainment. Success hinges on the ability to integrate seamlessly with different teams and contribute to a shared vision for campaign success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring original designs align with established film IPs and campaign messaging.

• Meeting Tight Deadlines: The fast-paced nature of film marketing requires efficient workflow management and the ability to produce high-quality work under pressure.

• Adapting to Diverse Platforms: Creating effective visuals for a wide range of digital and social media formats, each with unique requirements.

• Incorporating Feedback: Navigating stakeholder feedback while maintaining design integrity and achieving campaign goals.

• Staying Ahead of Trends: Continuously learning and adapting to new design tools, platform best practices, and evolving consumer preferences in entertainment.

Learning & Development Opportunities:

• Skill Advancement: Deepen expertise in advanced design techniques, motion graphics, or AI-powered design tools.

• Industry Exposure: Work on diverse, high-profile film marketing campaigns, gaining invaluable experience in the entertainment sector.

• Cross-functional Learning: Gain insights into marketing strategy, social media engagement, and publicity efforts.

• Networking: Build relationships with professionals across the entertainment and advertising industries.

📝 Enhancement Note: The role presents exciting challenges that are opportunities for growth. By tackling these challenges, designers can significantly enhance their skills and career prospects within the competitive entertainment marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new film marketing campaign. How do you ensure it aligns with the film's genre and target audience?"

• "Walk me through a project where you had to adapt key art or a poster into multiple formats for different platforms. What were the challenges, and how did you maintain visual consistency?"

• "How do you incorporate feedback from marketing or creative teams when you feel it might compromise your design vision?"

• "Tell me about a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure timely delivery of high-quality work?" Company & Culture Questions:

• "What appeals to you about working in film marketing, and specifically for a leading Indian entertainment studio?"

• "How do you stay updated on emerging design trends and platform-specific creative best practices, particularly within the entertainment context?"

• "Describe your ideal collaborative environment when working with marketing, social media, and publicity teams." Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the brief/challenge, your creative approach, the solution, and the outcome/impact.

• Highlight Key Skills: Ensure your presentation clearly demonstrates your proficiency in Adobe Creative Suite, your understanding of typography and visual storytelling, and your ability to adapt assets.

• Focus on Relevance: Emphasize projects most relevant to film marketing, entertainment, or digital/social media campaigns.

• Be Prepared for Questions: Anticipate questions about your design choices, process, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to discuss their creative process in detail, demonstrate their ability to adapt designs, and articulate how they collaborate within a marketing-focused team. A strong understanding of the entertainment industry and current design trends will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature your strongest work in film marketing, entertainment, or advertising. Prioritize original creative concepts and successful campaign executions.

• Resume Optimization: Tailor your resume to highlight your 5-7 years of experience, proficiency in Adobe Creative Suite, and any specific experience in entertainment or digital agencies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects, and preparing answers to common interview questions related to creativity, collaboration, and deadline management.

• Company Research: Familiarize yourself with Playdawn's client (the entertainment studio) if possible, their recent film marketing campaigns, and the broader Indian entertainment industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. Details regarding the specific client company and benefits should be verified directly with Playdawn. The role is with a client of Playdawn, and candidates will be hired directly by that client.