Assistant Manager - Graphic Designer (1 year contract)

📍 Job Overview

Job Title: Assistant Manager - Graphic Designer (1 year contract)

Company: CP Axtra

Location: Bangkok, Thailand

Job Type: CONTRACTOR

Category: Creative & Design Operations / Marketing Operations

Date Posted: 2026-08-31T07:17:43.418

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the creative direction and execution of visual content across all online commerce channels, focusing on conversion-optimized assets.

• Develop and implement high-impact Key Visuals (KVs) and campaign creative concepts that strengthen brand identity and drive customer engagement.

• Ensure all digital assets, including banners, landing pages, and product modules, adhere to UX/UI principles and platform design standards for an elevated user experience.

• Collaborate cross-functionally with marketing, content, and e-commerce teams to deliver visually compelling assets that align with business objectives and promote sales growth.

📝 Enhancement Note: This role, while titled Graphic Designer, has significant operational components. The emphasis on "operational precision," "conversion-focused," "UX/UI standards," "streamline internal processes," and "brand governance" indicates a need for a designer who can manage workflows, understand e-commerce performance metrics, and contribute to the operational efficiency of the creative production pipeline. Therefore, categorizing this as Creative & Design Operations or Marketing Operations is appropriate.

📈 Primary Responsibilities

• Lead the conceptualization and development of high-impact Key Visuals (KVs) and campaign creative concepts to effectively communicate business objectives and enhance brand identity.

• Establish clear visual directions and creative frameworks for major campaigns, ensuring strong recognition, consistency, and differentiation across all customer touchpoints.

• Translate campaign concepts into compelling digital assets, including homepage banners, landing pages, product modules, and Flexi pages, for desktop and mobile platforms.

• Create high-quality layouts, visual assets, and design solutions that are consistent with platform design standards, brand guidelines, and UX/UI principles.

• Develop and maintain creative templates and design frameworks to ensure operational efficiency for recurring campaigns and platform modules.

• Oversee art direction for special campaigns, ensuring creative differentiation that aligns with business objectives and brand positioning.

• Review and refine designs to ensure alignment with brand identity, e-commerce strategy, and stringent visual quality standards.

• Collaborate closely with marketing and content teams to plan and execute campaign visuals from concept to final delivery, managing project timelines effectively.

• Prioritize workloads, ensuring all creative assets are completed accurately and on schedule to meet operational demands.

• Streamline internal creative processes, including file management, template updates, and version control, to enhance operational efficiency.

• Maintain strict brand governance across all digital channels, ensuring compliance with creative and corporate standards.

• Stay current with emerging design trends and technologies to continuously enhance creative output and operational effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and operational execution. The emphasis on "streamline internal processes," "file management," "template updates," and "version control" points to an operational aspect of the role, managing the creative pipeline efficiently. "Brand governance" and "compliance with creative and corporate standards" also imply an operational oversight function.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, or a related field.

Experience: 6 years of experience in digital graphic design, with a minimum of 2 years specifically within an e-commerce environment.

Required Skills:

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator) for detailed asset creation and manipulation.

• Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Solid understanding of e-commerce platforms and their specific design requirements for optimal user experience and conversion rates.

• Profound knowledge of UX/UI principles to enhance usability and design effectiveness across digital platforms.

• Expertise in promotional layout design, with a keen awareness of marketing compliance and brand standards.

• Deep understanding of design fundamentals, including typography, color theory, composition, and layout principles.

• Creative and strategic thinking capabilities to develop innovative ideas aligned with brand identity and marketing objectives.

• Excellent problem-solving skills to address design challenges effectively within project constraints.

• Strong communication and collaboration skills, enabling effective teamwork in fast-paced, cross-functional environments.

• Proven ability to manage multiple projects simultaneously and deliver high-quality outputs under tight deadlines, demonstrating strong organizational and time management skills. Preferred Skills:

• (Optional) Figma capabilities including advanced prototyping, component systems management, and sophisticated design collaboration workflows.

• Experience with digital asset management (DAM) systems for organized storage and retrieval of creative assets.

• Familiarity with A/B testing principles for design optimization in an e-commerce context.

• Knowledge of HTML/CSS to understand design implementation limitations and possibilities.

📝 Enhancement Note: The required skills emphasize core design software and e-commerce context. The preferred skills add a layer of operational efficiency and technical understanding crucial for a designer working within a structured e-commerce environment, aligning with the operational aspects of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct e-commerce campaign projects, highlighting the role in conceptualization through to final asset delivery.

• Include examples of Key Visuals (KVs), banners, landing page designs, and product modules that demonstrate an understanding of conversion-focused design.

• Provide clear explanations for design choices, linking them to business objectives, brand guidelines, and UX/UI principles.

• Demonstrate proficiency in using Adobe Creative Suite and Figma through the variety and complexity of presented work.

• Highlight projects where process optimization, such as template creation or streamlined workflow, was a key contribution. Process Documentation:

• For each portfolio project, briefly outline the project lifecycle from brief to launch, emphasizing any process improvements or efficiencies introduced.

• Document how brand governance and compliance were maintained throughout the design process.

• Showcase examples of how design solutions were developed with specific platform standards and UX/UI principles in mind.

• Include case studies that demonstrate the ability to translate marketing objectives into effective visual strategies and assets.

📝 Enhancement Note: For a role with operational undertones, the portfolio needs to go beyond just visual appeal. It must demonstrate an understanding of process, efficiency, and alignment with business goals, which are critical for an Assistant Manager level. This emphasizes the need to showcase not just the final output but the methodology and operational considerations behind it.

💵 Compensation & Benefits

Salary Range:

Given the location (Bangkok, Thailand), experience level (6 years with 2+ in e-commerce), and the nature of the role (Assistant Manager, 1-year contract), a competitive salary range for a Graphic Designer with these responsibilities in Bangkok would typically fall between ฿60,000 to ฿90,000 per month. This estimate is based on research into similar roles within the Thai digital design and e-commerce sectors, considering the contract duration and the need for specialized skills in Adobe Creative Suite and Figma.

Benefits:

• Competitive monthly salary commensurate with experience and contract duration.

• Opportunity to work on high-impact campaigns for a well-established organization.

• Exposure to a dynamic e-commerce environment and cross-functional team collaboration.

• Professional development opportunities through exposure to various marketing and design challenges.

• Potential for contract extension or conversion to a permanent role based on performance and business needs.

• Standard Thai labor law benefits as applicable to contract employees. Working Hours:

The standard working hours for this role are approximately 40 hours per week, typically from Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour break. Flexibility may be required during critical campaign launches or project deadlines, reflecting the demands of the e-commerce industry.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for Bangkok, Thailand, for a mid-senior level designer with specialized e-commerce experience in a contract role. Benefits are inferred based on typical offerings for contract positions in international markets, focusing on professional growth and potential for longer-term engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: CP Axtra operates within the broader CP Group, a conglomerate with diverse interests including agriculture, food, retail, and telecommunications. This specific role likely sits within their online commerce or digital retail arm, implying a fast-paced, technology-driven environment focused on consumer engagement and sales growth. The industry context suggests a company that values innovation, efficiency, and customer-centricity.

Company Size: CP Axtra, as part of the CP Group, is likely a large organization. A large company structure often means established processes, opportunities for cross-departmental exposure, and potentially a structured approach to career development. For operations professionals, this can translate to working within well-defined systems and contributing to scalable solutions.

Founded: While the exact founding date for CP Axtra as a distinct entity is not provided, the CP Group was founded in 1921. This long history suggests a company with deep market understanding, robust operational foundations, and a commitment to long-term growth and stability. This stability is often attractive to operations roles that thrive on structured environments.

Team Structure:

• The Graphic Design team is likely part of a larger Marketing or Digital Commerce department.

• This Assistant Manager role will report to a Marketing Manager or Head of E-commerce Creative.

• Collaboration will be extensive with marketing strategists, content creators, UX/UI designers, and potentially product managers and developers. Methodology:

• Data-driven decision-making for creative asset performance, focusing on conversion rates and engagement metrics.

• Agile or iterative design processes to accommodate the fast-paced nature of e-commerce campaigns.

• Emphasis on brand consistency and operational efficiency in asset production and deployment.

• Collaborative approach to idea generation and problem-solving.

Company Website: https://www.cpaxtra.com (Inferred based on domain_derived)

📝 Enhancement Note: Inferences about company culture, size, and team structure are based on the parent company (CP Group) and the typical operations of a large e-commerce entity. This context helps operations professionals understand the environment they might be entering.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, acting as an Assistant Manager. It requires a blend of hands-on design execution and managerial oversight. It's a stepping stone towards a full Managerial role in Graphic Design or a specialized Lead role within e-commerce creative operations. The focus on leading creative direction and overseeing execution signifies a move into leadership responsibilities.

Reporting Structure: The Assistant Manager will likely report to a Marketing Manager, Head of E-commerce Creative, or a similar senior leadership position within the digital or marketing department. This structure provides visibility to senior leadership and opportunities to influence broader campaign strategies.

Operations Impact: The role's impact is directly tied to driving sales growth and enhancing user experience through visually compelling and conversion-optimized digital assets. Effective creative direction and execution by this role will directly influence customer engagement, brand perception, and ultimately, revenue generated through online channels. This role plays a crucial part in the operational success of e-commerce campaigns.

Growth Opportunities:

• Operations Skill Advancement: Potential to lead more complex campaigns, manage a larger creative team in the future, and contribute to defining creative operational workflows.

• Specialization: Deepen expertise in e-commerce design, UX/UI optimization, and campaign strategy development.

• Leadership Development: Gain experience in managing projects, mentoring junior designers, and presenting creative strategies to stakeholders, paving the way for future management roles.

• Contract to Permanent: Strong performance may lead to an extension of the contract or a transition to a permanent position within CP Axtra, offering more stability and long-term career prospects.

📝 Enhancement Note: The growth analysis focuses on how a designer can evolve into a more operationally-minded leader within an e-commerce context, highlighting the transferable skills and potential career progression paths relevant to operations-minded professionals.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. This setup facilitates direct collaboration, spontaneous brainstorming sessions, and immediate feedback, which are often beneficial for creative teams and operational efficiency.

Office Location(s): Bangkok, Thailand. Specific details about the office building, amenities, or accessibility would need to be confirmed, but Bangkok offers a vibrant urban environment with extensive public transportation options.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared design studios or open-plan areas to encourage interaction among the creative team and with other departments.

• Access to standard office equipment and potentially specialized design hardware and software will be provided.

• Opportunities for direct interaction with marketing, content, and e-commerce teams will be frequent, promoting a holistic understanding of campaign objectives and operational needs.

Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 6:00 PM. While this provides a structured work week, the nature of e-commerce campaigns may necessitate occasional flexibility to meet critical deadlines, emphasizing the need for adaptability in an operations context.

📝 Enhancement Note: The on-site nature is highlighted, emphasizing the collaborative and structured environment typical of operations roles that benefit from in-person synergy.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess suitability for the role, focusing on relevant e-commerce experience and technical skills.

2. Technical Interview/Assessment: This may involve a design challenge or a portfolio review session where you'll be asked to present specific projects and explain your design process, decision-making, and understanding of UX/UI and conversion principles.

3. Managerial/Team Interview: An interview with the hiring manager and potentially key team members to assess your leadership potential, collaboration style, and fit with the company culture. Questions will likely cover how you manage workloads, collaborate cross-functionally, and approach problem-solving in a team setting.

4. Final Interview (if applicable): Potentially with a senior leader in marketing or digital commerce to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest e-commerce projects that best demonstrate your skills in KV development, banner design, landing pages, and product modules.

• Tell a Story: For each project, clearly articulate the brief, your role, the design challenges, your thought process, the solutions implemented, and the measurable outcomes (e.g., increased conversion rates, engagement).

• Highlight Operational Contributions: If possible, include examples of how you streamlined processes, created templates, or managed version control to improve efficiency in your design workflow.

• Showcase Figma Proficiency: If you have strong Figma skills, ensure your portfolio reflects this, especially if prototyping or component systems were involved.

• Brand Consistency: Emphasize your understanding of brand governance and how you maintained brand integrity across various digital touchpoints.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, paying attention to specific requirements, target audience, and business objectives.

• Focus on E-commerce Metrics: Frame your solutions around improving user experience and driving conversions, using relevant e-commerce terminology.

• Time Management: Practice completing design tasks within a set timeframe, as deadlines are critical in e-commerce operations.

• Presentation Skills: Prepare a concise and clear presentation of your solution, articulating your rationale and design choices effectively.

📝 Enhancement Note: This section provides actionable advice tailored to a graphic design role with operational responsibilities, guiding candidates on how to present their skills and portfolio in a way that resonates with hiring managers looking for both creative talent and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design work, including Photoshop for image manipulation and Illustrator for vector graphics. Proficiency is a core requirement.

• Figma: Critical for UI/UX design, prototyping, collaborative workflows, and creating design systems. Advanced capabilities are preferred.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to interpret data from platforms like Google Analytics or internal e-commerce dashboards will be beneficial for optimizing designs based on performance metrics.

• Familiarity with A/B testing tools used for design optimization would be advantageous. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements, but awareness of how creative assets integrate into marketing automation platforms or CRM campaigns would be a plus.

📝 Enhancement Note: The specified tools are critical for this role. Highlighting proficiency in Figma is particularly important due to its increasing prevalence in collaborative design environments and its potential for creating design systems that contribute to operational efficiency.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality creative assets on time and within budget, streamlining processes to maximize output.

• Brand Integrity & Consistency: Upholding brand standards across all visual communications to ensure a cohesive and professional brand image.

• Data-Driven Creativity: Using performance metrics and user feedback to inform design decisions and optimize creative strategies for better results.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve common goals and foster a supportive team environment.

• Innovation & Adaptability: Embracing new design trends, technologies, and methodologies to stay competitive and responsive to market changes.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, content, and e-commerce teams to ensure creative alignment and operational synergy.

• Feedback-Driven Process: Openness to constructive criticism and a proactive approach to incorporating feedback into design iterations.

• Knowledge Sharing: Willingness to share design best practices, tips, and insights with team members to elevate the collective skill set.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential roadblocks, and creative solutions.

📝 Enhancement Note: These values and collaboration styles are inferred based on the typical requirements of a designer in a fast-paced e-commerce environment, emphasizing both creative excellence and operational effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Goals: Ensuring creative vision aligns with conversion-focused objectives and tight marketing calendars.

• Managing Multiple Stakeholder Needs: Juggling feedback and requirements from various departments (Marketing, Content, E-commerce) to deliver unified creative solutions.

• Keeping Pace with E-commerce Trends: Continuously adapting design approaches to evolving digital platforms, user behaviors, and competitor strategies.

• Operationalizing Creative Processes: Developing and maintaining efficient workflows for asset production, file management, and brand compliance in a potentially high-volume environment.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, or explore new design tools.

• E-commerce Strategy Workshops: Gaining deeper insights into e-commerce marketing, UX/UI optimization, and conversion rate optimization (CRO) strategies.

• Project Management Skills: Developing skills in managing complex creative projects and leading cross-functional initiatives.

• Art Direction Experience: Opportunity to refine art direction skills and provide creative leadership on key campaigns.

📝 Enhancement Note: Challenges are framed to help candidates anticipate potential difficulties and highlight areas where they can demonstrate problem-solving skills. Growth opportunities are aligned with advancing both creative and operational competencies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines or conversion targets. How did you approach it?" (Focus on your process, problem-solving, and ability to meet operational constraints.)

• "How do you ensure your designs are optimized for different e-commerce platforms (desktop vs. mobile) and user experiences?" (Highlight your understanding of UX/UI and platform-specific design considerations.)

• "Walk me through your process for developing Key Visuals for a major campaign. What steps do you take from brief to final asset?" (Demonstrate your workflow, collaboration touchpoints, and operational considerations.) Company & Culture Questions:

• "What do you know about CP Axtra and our presence in the e-commerce space?" (Research their online presence, recent campaigns, and market position.)

• "How do you stay updated on the latest design trends and e-commerce best practices?" (Show your commitment to continuous learning and industry relevance.)

• "Describe your ideal collaborative environment with marketing and content teams." (Align your answer with the company's likely need for strong cross-functional teamwork.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, and the impact. Use a consistent story structure.

• Quantify Your Impact: Where possible, use numbers and metrics (e.g., "increased click-through rate by X%," "improved conversion by Y%") to demonstrate the tangible results of your designs.

• Explain Your Process: Detail the steps you took, including any operational aspects like template creation, file management, or process improvements.

• Highlight Figma Expertise: If you have strong Figma skills, be ready to showcase interactive prototypes or explain your use of components and design systems.

• Be Prepared for Technical Questions: Anticipate questions about your software proficiency, design principles, and e-commerce specific challenges.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of this role, focusing on how to showcase both creative talent and operational acumen.

📌 Application Steps

To apply for this operations-aligned graphic design position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 6+ years of digital design experience, specifically mentioning your 2+ years in e-commerce. Emphasize skills in Adobe Creative Suite, Figma, UX/UI, and campaign asset creation. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest e-commerce design projects. Ensure your portfolio clearly showcases your ability to create high-impact Key Visuals, banners, and landing pages, and explain your design process, creative decisions, and any operational efficiencies you introduced.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, quantifiable results, and your understanding of e-commerce objectives and brand governance. Be ready to discuss your approach to collaboration and managing deadlines.

• Research CP Axtra: Familiarize yourself with CP Axtra's current online presence, marketing campaigns, and overall brand identity to demonstrate your interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.