Senior Graphic Designer, DTC Paid Media, DMS

📍 Job Overview

Job Title: Senior Graphic Designer, DTC Paid Media, DMS

Company: Front Row Group

Location: San Diego, California, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 17, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Lead the strategic and hands-on creative execution for direct-to-consumer (DTC) paid media campaigns, focusing on performance-driven asset creation across Meta, TikTok, Google, and YouTube.

• Drive creative testing roadmaps and iteration strategies by translating performance data into actionable design insights, directly impacting revenue growth and conversion optimization.

• Build and manage scalable design systems and templates within Figma to ensure efficient, high-volume production of platform-native, conversion-focused advertising creative.

• Oversee and mentor a Paid Ad Graphic Designer, providing clear feedback, creative direction, and performance-based guidance to foster a high-output, collaborative team culture.

📝 Enhancement Note: While the title specifies "Graphic Designer," the core responsibilities and requirements strongly indicate a role that bridges creative execution with marketing operations and performance analytics. The focus on paid media, DTC, conversion optimization, and data-driven creative direction places this role squarely within the operational execution of marketing strategies, requiring a blend of design expertise and performance marketing understanding. The emphasis on scalable systems and workflow optimization further solidifies its operations-centric nature.

📈 Primary Responsibilities

• Spearhead the creative direction and strategic vision for all paid media advertising initiatives, ensuring alignment with brand guidelines and performance objectives.

• Design and produce high-converting static and motion graphics assets for paid advertising channels, establishing and maintaining industry-leading quality standards.

• Develop comprehensive creative testing frameworks and iteration strategies by deeply analyzing performance data from paid media campaigns.

• Ensure all creative assets are optimized for platform-native consumption, conversion focus, and scalability to support high-volume campaign execution.

• Architect and implement scalable Figma design systems and reusable templates to streamline production workflows and enhance team efficiency.

• Manage, mentor, and provide constructive feedback to a Paid Ad Graphic Designer, guiding their development and ensuring output quality and performance alignment.

• Oversee the distribution of creative tasks, manage project timelines, and ensure the timely delivery of high-quality creative assets that meet performance targets.

• Lead the execution of high-impact video ads using Adobe After Effects, focusing on engaging motion design to drive user interaction and conversion.

• Integrate and leverage Artificial Intelligence (AI) tools within the creative production process to boost speed, generate asset variations, and improve overall efficiency.

• Continuously analyze and refine existing creative workflows to reduce turnaround times and increase the volume and effectiveness of creative output.

📝 Enhancement Note: The responsibilities highlight a strong leaning towards operational efficiency and process improvement within the creative domain of paid media. The emphasis on scalable systems, workflow refinement, and AI integration points to a need for a candidate who can not only design but also optimize the process of creative production for performance marketing.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is preferred, though equivalent professional experience will be considered.

Experience: 6+ years of professional design experience, with a significant focus on leading creative execution for paid media and performance marketing campaigns. Proven experience in a management or mentorship role is essential.

Required Skills:

• Advanced proficiency in Figma, including extensive experience building and managing scalable design systems and templates.

• Strong expertise in Adobe After Effects for creating performance-driven motion graphics and video ads.

• Demonstrated ability to translate performance data and analytics into actionable creative direction and testing roadmaps.

• Deep understanding of direct-response design principles and paid media testing frameworks across major platforms (Meta, TikTok, Google, YouTube).

• Proven experience in a leadership or management capacity, including mentoring junior designers and overseeing creative output.

• Ability to operate effectively in a fast-paced, high-output environment, balancing strategic thinking with tactical execution.

• Excellent communication, collaboration, and presentation skills, with the ability to articulate creative rationale to stakeholders.

Preferred Skills:

• Experience within the beauty, health, or wellness industries.

• Familiarity with A/B testing methodologies and conversion rate optimization (CRO) principles.

• Knowledge of other design software and tools relevant to digital advertising creative.

• Understanding of user experience (UX) principles as they apply to ad creative.

📝 Enhancement Note: The mandatory requirement for advanced Figma proficiency and experience with scalable design systems, combined with After Effects and AI tool integration, points to a need for a candidate who can optimize creative production processes for efficiency and scale, a key aspect of operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 6 years of professional design work, with a strong emphasis on paid media creative for DTC brands.

• Specific examples of high-converting static and motion assets for platforms like Meta, TikTok, Google, and YouTube, demonstrating performance impact.

• Case studies detailing how performance data was used to inform creative direction, iteration strategies, and A/B testing roadmaps.

• Demonstrations of scalable Figma design systems, templates, or style guides built for efficiency and consistency in high-volume creative production.

Process Documentation:

• Evidence of workflow optimization within creative production, particularly for paid media assets.

• Examples of how you have managed design project timelines, workload distribution, and ensured consistent quality output.

• Documentation or case studies illustrating the process of translating media buyer feedback or performance metrics into design improvements.

• Contributions to or establishment of standard operating procedures (SOPs) for creative asset development and delivery in a performance marketing context.

📝 Enhancement Note: The emphasis on a "portfolio showcasing... high-converting static and motion assets," "case studies detailing how performance data was used," and "demonstrations of scalable Figma design systems" clearly indicates that candidates will be evaluated on their ability to not just create visually appealing work but also to demonstrate its effectiveness and the efficiency of the process by which it was produced.

💵 Compensation & Benefits

Salary Range: $95,000 - $110,000 USD per year.

Benefits:

• Competitive Paid Time Off (PTO)

• High-quality health, visual, and dental care coverage

• Class Pass memberships for wellness and fitness

• Exclusive client product discounts

• Bike membership for commuting or recreational use

Working Hours:

• Typically 40 hours per week, reflecting a standard full-time engagement.

• The remote nature of the role offers flexibility in daily scheduling, with an expectation of availability for key team meetings and collaboration during core business hours.

📝 Enhancement Note: The salary range provided is typical for a Senior Graphic Designer with specialized paid media experience in a major US metropolitan area, adjusted for a remote United States-based role. The benefits package is comprehensive, common for established agencies aiming to attract and retain talent in competitive creative and marketing fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising Agency, specializing in E-commerce Growth, with a focus on Beauty, Health, and Wellness brands.

Company Size: 80+ employees, indicating a mid-sized agency with established processes and a solid client base.

Founded: The company was founded prior to 2022 (based on the description of $17M+ revenue and 80+ team), suggesting a mature organization with a proven track record.

Team Structure:

• The Paid Ad Creative team operates within a larger brand, strategy, content, and digital marketing agency.

• This specific team functions at "high speed and high volume," producing performance-driven assets directly linked to revenue.

• The team includes a Paid Ad Graphic Designer who will be managed by this Senior role.

Methodology:

• Data-Driven Approach: The agency emphasizes leveraging data and proprietary technology to design, market, and scale brands, with a unified approach across all disciplines.

• Performance-First Creative: Creative output is explicitly tied to revenue growth and direct impact on client performance.

• Efficiency and Scale: Focus on scalable systems, workflow optimization, and AI integration to increase production speed and volume.

• Cross-Functional Collaboration: Knowledge and data are shared across disciplines, suggesting a collaborative environment where different departments work together.

Company Website: https://frontrowgroup.teamtailor.com

📝 Enhancement Note: The company culture appears to be performance-oriented, fast-paced, and collaborative, with a strong emphasis on data-driven decision-making and operational efficiency within the creative function. The agency's specialization in beauty, health, and wellness suggests a dynamic and trend-aware environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor with direct management responsibilities over a junior designer. It represents a mid-to-senior level in a specialized creative operations function within a marketing agency.

Reporting Structure: The Senior Graphic Designer will report to a Creative Director or Head of Marketing/Paid Media, and will directly manage at least one Paid Ad Graphic Designer. There is likely close interaction with Media Buyers and Account Managers.

Operations Impact: This role directly impacts revenue growth by creating high-converting paid media assets. The efficiency and effectiveness of the creative produced have a measurable impact on campaign performance, client acquisition costs, and overall ROI for DTC brands. Strategic input on creative roadmaps and testing contributes to the optimization of marketing spend.

Growth Opportunities:

• Leadership Development: Opportunity to hone team management and mentorship skills, potentially leading to larger creative teams or management roles within the agency.

• Strategic Creative Influence: Grow influence over the strategic direction of paid media creative across a portfolio of diverse DTC brands.

• Specialized Skill Advancement: Deepen expertise in performance marketing creative, AI-driven design, and scalable design systems.

• Cross-Disciplinary Learning: Gain exposure to broader marketing operations, strategy, and client management within a full-service agency.

• Potential for Senior/Lead Creative Operations Roles: As the agency or its clients grow, this role could evolve into a more comprehensive Creative Operations Manager or Director position.

📝 Enhancement Note: The role offers a clear path for growth from senior individual contributor with management duties to potentially broader creative operations leadership positions, especially within an agency context focused on scaling client businesses.

🌐 Work Environment

Office Type: While the company has offices in NYC & San Diego, this role is designated as "TELECOMMUTE" with "Remote OK" and "Remote on OK" status, allowing candidates to work from anywhere in the United States.

Office Location(s): The company has physical locations in New York City and San Diego, but this specific position is fully remote within the US.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively for communication, project management, and asset sharing.

• Technology Stack: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially project management tools.

• Team Interaction: Regular virtual meetings with the immediate team, cross-functional departments, and potentially clients to discuss creative strategy, performance, and project status.

Work Schedule:

• A standard 40-hour work week is expected, typical for a full-time role.

• The remote setup offers flexibility in managing the workday, but critical meetings and collaborative sessions will require specific availability. Adherence to project deadlines and responsiveness are paramount.

📝 Enhancement Note: The fully remote nature of the role within the US provides significant flexibility, but candidates must be self-motivated, organized, and adept at virtual collaboration to succeed in this fast-paced agency environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and creative output.

• Portfolio Presentation & Technical Interview: A dedicated session where you will present your portfolio, discuss your design process, and showcase specific examples of paid media creative, design systems, and AI tool integration. Expect to articulate your strategic thinking behind these projects.

• Skills Assessment/Creative Challenge: Potentially a practical design exercise or case study focused on creating paid media assets or outlining a creative testing roadmap for a given scenario.

• Team & Leadership Interview: Discussion with potential peers (e.g., Media Buyers) and leadership to assess collaboration style, leadership potential, and cultural fit.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and confirm offer details.

Portfolio Review Tips:

• Curate for Performance: Select your strongest paid media creative examples that demonstrate clear conversion impact. Quantify results wherever possible.

• Showcase Figma Mastery: Include detailed examples of scalable Figma design systems, component libraries, and templates. Explain the benefits of your system.

• Highlight Data-Driven Decisions: Clearly articulate how you used performance data to inform your creative choices and iteration strategies.

• Demonstrate Leadership: If you have managed designers, include examples of your mentorship, feedback process, and team management approach.

• Explain AI Integration: Be prepared to walk through how you’ve used AI tools to enhance your workflow and the specific outcomes achieved.

• Tailor to DTC Growth: Ensure your portfolio reflects an understanding of DTC e-commerce marketing objectives and direct-response creative principles.

Challenge Preparation:

• Understand DTC Paid Media: Familiarize yourself with current trends and best practices in paid advertising for direct-to-consumer brands across Meta, TikTok, and Google.

• Practice Design System Thinking: Be ready to discuss how you would build or scale a design system for a high-volume creative environment.

• Articulate Creative Strategy: Prepare to explain your approach to developing creative testing roadmaps based on performance data.

• Prepare for Motion Design Questions: Brush up on motion design principles for ads and be ready to discuss your After Effects capabilities.

📝 Enhancement Note: The emphasis on a "Portfolio Presentation & Technical Interview" where candidates "present your portfolio, discuss your design process, and showcase specific examples of paid media creative, design systems, and AI tool integration" suggests that practical demonstration of skills and process is paramount, aligning with operations' focus on execution and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for advanced proficiency; used for building scalable design systems, templates, and high-volume creative asset production.

• Adobe After Effects: Essential for leading motion design, creating high-impact video ads, and animations for paid media.

• Adobe Creative Suite (Photoshop, Illustrator): Standard tools for graphic design, image manipulation, and asset creation.

Analytics & Reporting:

CRM & Automation:

• While not explicitly mentioned as a direct tool for this role, understanding how creative assets integrate into marketing automation platforms and CRM systems for campaign execution is beneficial.

📝 Enhancement Note: The explicit mention of Figma and After Effects as core requirements, alongside the need to integrate AI tools and interpret performance data from ad platforms, highlights the technology-driven and performance-focused nature of this role within a marketing operations context.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value where all creative output is measured by its impact on revenue, conversions, and key performance indicators (KPIs).

• Efficiency & Scalability: Strong emphasis on optimizing workflows, building reusable systems, and leveraging technology to produce high volumes of creative assets effectively.

• Data-Informed: Decisions regarding creative direction, testing, and iteration are grounded in data analysis and performance metrics.

• Collaboration & Communication: Fostering open communication and teamwork between designers, media buyers, and other marketing specialists to ensure cohesive campaign execution.

• Innovation & Adaptability: A willingness to embrace new tools (like AI), platforms, and creative strategies to stay ahead in the rapidly evolving digital advertising landscape.

Collaboration Style:

• Cross-Functional Integration: Active collaboration with media buyers to understand campaign objectives, performance feedback, and platform nuances.

• Feedback Loops: A culture that encourages constructive feedback, both given and received, to continuously improve creative quality and performance.

• Agile Production: Working in a fast-paced environment that requires quick turnarounds and the ability to adapt to changing campaign needs and data insights.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from creative tests, and insights into emerging design trends within the team.

📝 Enhancement Note: The emphasis on "performance-driven," "efficiency & scalability," and "data-informed" values strongly positions this role within a marketing operations framework, where creative output is managed and optimized like any other business process.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: Consistently producing a large volume of high-quality, performance-optimized creative assets under tight deadlines.

• Balancing Creativity and Performance: The inherent challenge of maintaining creative excellence while strictly adhering to performance metrics and direct-response principles.

• Rapid Platform Evolution: Keeping pace with constant changes and updates on paid social and digital advertising platforms, which dictate creative best practices.

• Managing Multiple Brands: Juggling creative strategies and production workflows for a diverse portfolio of DTC clients, each with unique brand identities and objectives.

Learning & Development Opportunities:

• Advanced Performance Creative: Deepen expertise in designing for specific platforms (TikTok, Meta) and understanding their unique user behaviors and algorithmic nuances.

• Creative Operations Management: Develop skills in workflow optimization, resource allocation, and team leadership within a creative operations context.

• AI in Creative Production: Become proficient in leveraging AI tools for ideation, asset generation, and workflow automation, staying at the forefront of design technology.

• Strategic Marketing Insight: Gain a broader understanding of e-commerce growth strategies, media buying principles, and client relationship management within an agency setting.

📝 Enhancement Note: The challenges highlight the operational demands of managing creative output at scale for performance marketing, which requires robust processes and continuous adaptation, aligning with the goals of operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating performance data from a paid media campaign into actionable creative insights and a testing roadmap." (Focus on structured analysis, hypothesis generation, and iteration planning.)

• "How would you build a scalable Figma design system for a DTC brand with a high-volume paid media creative need? What are the key components and benefits?" (Highlight modular design, component libraries, and efficiency gains.)

• "Walk us through a time you managed a designer who was struggling with performance-based creative. How did you provide feedback and support?" (Demonstrate mentorship, constructive criticism, and outcome-focused guidance.)

Company & Culture Questions:

• "What excites you about working in the DTC space, specifically within the beauty, health, and wellness industries?" (Research the company's clients and their market positioning.)

• "How do you approach collaboration with media buyers and account managers to ensure creative is aligned with campaign goals?" (Emphasize communication, understanding of media strategy, and responsiveness.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem (client objective/challenge), your solution (creative approach, design system, AI integration), and the results (quantifiable performance improvements).

• Quantify Your Impact: Use specific metrics (e.g., increased CTR, reduced CPA, higher conversion rates, faster turnaround times) to demonstrate the effectiveness of your work.

• Showcase Process: Be ready to explain the "how" and "why" behind your design decisions, especially concerning Figma systems and AI tool usage.

• Highlight Leadership: Clearly articulate your role in managing junior designers and driving team performance.

📝 Enhancement Note: The interview preparation advice emphasizes demonstrating not just design skill but also strategic thinking, process optimization, leadership capabilities, and a data-driven approach – all critical for success in an operations-focused role.

📌 Application Steps

To apply for this Senior Graphic Designer, DTC Paid Media position:

• Submit your application through the provided link on the Front Row Group Teamtailor portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work in paid media creative for DTC brands, with a clear emphasis on performance metrics, scalable Figma design systems, and AI tool integration examples. Tailor your presentation to highlight achievements relevant to conversion optimization and efficiency.

• Resume Optimization: Update your resume to highlight keywords such as "Paid Media Design," "Figma," "Adobe After Effects," "Design Systems," "Performance Marketing," "DTC," "Conversion Optimization," "Team Management," and "AI Tools." Quantify your achievements with specific data points.

• Interview Preparation: Practice articulating your design process, strategic thinking, and leadership approach. Prepare to present your portfolio confidently, focusing on how your work drives measurable business results and optimizes creative production workflows.

• Company Research: Thoroughly research Front Row Group, their client roster (especially in beauty, health, and wellness), and their agency philosophy. Understand their emphasis on e-commerce growth and data-driven marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---