Senior Graphic Designer - Country Road

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Country Road Group

Location: Melbourne - CBD & Inner, Victoria, Australia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Retail / Management & Leadership

Date Posted: May 27, 2026

Experience Level: Mid-Senior (5-10 years implied)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and execution of high-impact seasonal brand campaigns across digital, social, retail, and print channels, ensuring a cohesive and elevated brand narrative.

• Act as a guardian of the brand's visual language, maintaining and evolving graphic design systems and visual identity to ensure consistency and excellence across all customer touchpoints.

• Conceptualize and design compelling creative assets for campaign launches, key trading periods, and brand moments, translating strategic objectives into visually effective executions.

• Collaborate closely with cross-functional teams, including creative, marketing, and copywriting, to deliver integrated and commercially driven creative solutions.

• Provide mentorship and guidance to junior and midweight designers, fostering a culture of collaboration, consistency, and creative excellence within the design team.

📝 Enhancement Note: While the input data focuses on graphic design, the role's emphasis on brand campaigns, cross-functional collaboration with marketing, and mentorship suggests a strong connection to Go-To-Market (GTM) operations, particularly in creative asset strategy and brand consistency. The "Senior" title and mentorship responsibility imply a need for strategic thinking beyond pure design execution, aligning with senior operations roles that require strategic oversight and team development.

📈 Primary Responsibilities

• Lead the end-to-end design and execution of seasonal brand campaigns across all customer touchpoints, including digital platforms, social media, retail environments, and print collateral.

• Maintain and evolve the brand's comprehensive graphic design systems, visual identity guidelines, and typography standards to ensure a consistent and elevated brand presence.

• Develop and design creative assets for key campaign launches, significant brand moments, and critical trading periods, ensuring alignment with commercial objectives and brand strategy.

• Collaborate closely with Creative Directors, Marketing teams, Copywriters, and other designers to conceptualize and deliver integrated creative solutions that resonate with the target audience.

• Translate overarching campaign concepts into compelling, commercially effective visual executions that drive engagement and brand perception.

• Oversee and guide the application of typography, layout, motion graphics, and overall graphic design direction across diverse channels and platforms.

• Support the efficient rollout and adaptation of campaign assets across multiple formats, sizes, and platforms, ensuring brand integrity and technical feasibility.

• Clearly present creative ideas, design rationale, and project updates to internal stakeholders, articulating the strategic thinking behind design decisions.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced, dynamic environment.

• Provide constructive feedback, guidance, and mentorship to junior and midweight designers, fostering their professional development and promoting a high standard of craft.

• Liaise with and manage external partners, including freelance designers, printers, retouchers, and production suppliers, ensuring quality and timely delivery.

• Contribute to shaping and maintaining a strong, consistent visual identity across all brand touchpoints, reinforcing brand equity and recognition.

• Deliver elevated design solutions across digital, print, and retail channels, ensuring aesthetic quality and functional effectiveness.

• Bring fresh, culturally relevant creative thinking and innovative design ideas to the team, pushing creative boundaries and staying ahead of trends.

📝 Enhancement Note: The responsibilities highlight a strategic oversight of creative output that directly impacts brand perception and commercial success, aligning with GTM operations. The emphasis on translating concepts into "commercially effective visual executions" and managing projects across multiple channels points to a role that requires understanding of market dynamics and efficient campaign deployment.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5-10 years of professional graphic design experience, with a strong focus on brand identity, campaign execution, and multi-channel delivery.

• Proven experience in translating strategic marketing objectives into impactful visual creative assets.

Required Skills:

• Brand Identity Management: Deep understanding of developing, maintaining, and evolving brand identity systems, ensuring consistency across all touchpoints.

• Typography & Layout Design: Expert proficiency in applying typography and layout principles to create visually appealing and effective designs for various media.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and familiarity with After Effects for motion graphics.

• Campaign Design Execution: Proven experience in conceptualizing and designing integrated campaigns across digital, social, retail, and print channels.

• Visual Systems Development: Ability to create and manage cohesive visual systems that support brand strategy and communication.

• Stakeholder Presentation: Strong communication and presentation skills, with the ability to articulate design rationale and strategic thinking to diverse audiences.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet demanding deadlines.

• Cross-functional Collaboration: Proven ability to work effectively with marketing, creative, and other business units to achieve shared goals.

Preferred Skills:

• Motion Design: Experience or strong understanding of motion graphics principles and their application in digital and social media.

• Digital-First Creative Execution: Familiarity with the nuances of designing for digital platforms, including web, social media, and email marketing.

• Retail Design Integration: Experience designing for physical retail spaces, including in-store signage, displays, and promotional materials.

• Mentorship Experience: Previous experience in guiding, mentoring, or supervising junior designers.

• Fashion & Cultural Trend Awareness: Strong understanding of current design, fashion, and cultural trends relevant to a lifestyle brand.

📝 Enhancement Note: The "Capabilities we value" section directly translates into the required and preferred skills, with emphasis on brand, campaign execution, and cross-functional collaboration. The preferred skill of mentorship is crucial for a "Senior" role, indicating leadership potential and team development responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase 2-3 comprehensive case studies of brand campaigns you have led or significantly contributed to, detailing the concept, execution across channels (digital, social, print, retail), and measurable outcomes.

• Brand Identity Systems: Include examples of brand guideline development or evolution, demonstrating your understanding of visual systems, typography, and layout principles.

• Multi-Channel Asset Examples: Present a range of design assets created for diverse platforms, illustrating your ability to adapt creative for different formats and user experiences.

• Commercial Effectiveness: Highlight projects where your design work demonstrably contributed to commercial objectives, such as increased engagement, conversion rates, or sales.

• Process Documentation Snippets: Briefly explain your design process for a chosen project, illustrating your approach to problem-solving, collaboration, and iterative development.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of workflow management within a creative environment, including project intake, brief development, concepting, review cycles, and final delivery.

• System Implementation Standards: Provide examples of how you ensure brand consistency and adherence to guidelines across all creative outputs.

• Measurement and Performance Analysis: For campaign case studies, include any available metrics or qualitative feedback that demonstrate the success and impact of your designs.

📝 Enhancement Note: For a Senior Graphic Designer role, a portfolio is paramount. The emphasis should be on demonstrating strategic thinking, end-to-end campaign ownership, and commercial impact, not just aesthetic execution. Portfolio items should clearly articulate the "why" behind design decisions and their impact on business goals, mirroring the analytical rigor expected in operations roles.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Graphic Designers in Melbourne, Australia, with 5-10 years of experience, the estimated annual salary range is AUD $95,000 - $130,000. This estimate considers the seniority of the role, the responsibilities involved in leading campaigns and mentoring designers, and the cost of living in Melbourne.

Benefits:

• Product & Discount Benefits:

  • Bi-annual product allowance.
  • Access to sample sales.
  • 40% discount on all Country Road Group brands for you and immediate family.

• Leave Entitlements:

  • Flexible leave options including Birthday Leave, Volunteer Leave, and Personal Leave.
  • 18 weeks paid parental leave program for eligible employees, with a return-to-work clothing allowance.

• Health & Wellbeing:

  • Access to comprehensive health and wellbeing support.
  • Health Insurance.
  • 24/7 Employee Assistance Program (EAP) counselling services.
  • Discounted gym memberships.
  • Professional financial advice services.

• Professional Development:

  • Annual learning calendar to support ongoing professional development.

Working Hours:

• Standard full-time working hours are approximately 40 hours per week, with an expectation of flexibility to manage project deadlines and campaign launches.

📝 Enhancement Note: The provided benefits are extensive and align with competitive offerings for senior roles in Australia. The salary range is an estimation based on typical market rates for a Senior Graphic Designer in a major Australian city like Melbourne, considering the scope of responsibilities and the company's profile.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Lifestyle and Fashion) - Country Road Group operates as a prominent lifestyle brand house, encompassing a portfolio of well-known Australian brands. This industry context implies a fast-paced, trend-driven environment where visual branding and customer experience are paramount.

Company Size: Part of Country Road Group, which is a significant player in the Australian retail landscape. The group's size suggests established processes, resources, and a structured corporate environment, which can offer stability and opportunities for growth.

Founded: Country Road Group has a history of established brands, indicating a foundation built on brand heritage and evolving market strategies. This legacy provides a strong brand identity to build upon.

Team Structure:

• Operations Focus: The role sits within a wider creative team, implying a collaborative structure where design integrates closely with marketing and brand strategy.

• Reporting: Likely reports to a Creative Director or Head of Design, with direct oversight and mentorship responsibilities for junior and midweight designers.

• Cross-functional Collaboration: The role emphasizes close collaboration with Creative, Copywriters, and Marketing teams, highlighting a GTM-centric operational approach where creative output directly supports business objectives.

Methodology:

• Data-Driven Creative: While not explicitly stated, a "Senior" role in a brand like Country Road would likely involve understanding how creative impacts commercial outcomes, suggesting an approach that values data and performance metrics.

• Campaign Planning & Optimization: Responsibilities include leading campaign design and execution, implying a structured approach to planning, developing, and optimizing creative assets for maximum impact.

• Brand Consistency & Evolution: A core methodology involves maintaining and evolving brand guidelines and graphic systems, ensuring a cohesive brand experience across all channels.

Company Website: https://www.countryroad.com.au/ (Implied from domain and context)

📝 Enhancement Note: The company's positioning as a "lifestyle brand house" and its commitment to sustainability and community partnerships suggest a culture that values both commercial success and ethical responsibility. The "One Team" and "Courageously Curious" values indicate a collaborative and innovative work environment, which is beneficial for operations professionals seeking to drive change.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Graphic Designer, indicating a mid-to-senior level position within the creative function. It involves not only individual design contribution but also leadership, mentorship, and strategic input into brand campaigns. This level requires a balance of strong craft, strategic thinking, and team collaboration.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or Head of Design, providing a clear line of leadership and strategic direction. They will, in turn, mentor and guide junior designers, forming a key part of the creative team's hierarchy.

Operations Impact: The Senior Graphic Designer's work directly influences the brand's visual communication, customer perception, and ultimately, commercial performance. By leading campaign design and ensuring brand consistency, they play a critical role in the Go-To-Market (GTM) strategy, impacting brand awareness, customer engagement, and sales conversion rates.

Growth Opportunities:

• Creative Leadership: Potential to advance into roles such as Creative Lead, Art Director, or Head of Design, overseeing larger creative functions and strategic direction.

• Specialization: Opportunity to deepen expertise in specific areas like digital design, motion graphics, or brand strategy.

• Cross-functional Exposure: Through close collaboration with marketing and other departments, gain broader business acumen and potential pathways into GTM strategy or brand management roles.

• Mentorship & Team Development: Develop leadership and management skills by guiding junior talent, preparing for future management positions.

📝 Enhancement Note: The "Senior" title and mentorship responsibilities clearly point to a growth trajectory beyond individual contributor roles. The emphasis on campaign execution and cross-functional collaboration provides exposure to broader GTM operations, offering a solid foundation for career advancement within the creative or marketing functions.

🌐 Work Environment

Office Type: The role is based in Melbourne - CBD & Inner, suggesting a professional office environment within a major business district. This typically implies a corporate setting with amenities and collaborative workspaces.

Office Location(s): Melbourne CBD & Inner. This central location offers excellent accessibility via public transport and proximity to various amenities.

Workspace Context:

• Collaborative Environment: The role necessitates close interaction with Creative, Marketing, and Copywriting teams, indicating a dynamic and collaborative workspace designed for teamwork and idea exchange.

• Tools & Technology: Access to standard industry-standard design software and hardware, including the Adobe Creative Suite, will be provided.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews will be integral to the daily work, fostering a strong sense of team cohesion and shared purpose.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the flexibility to manage project demands and campaign timelines, which is common in creative and GTM roles.

📝 Enhancement Note: The on-site nature of the role in a prime Melbourne location suggests a professional, collaborative, and well-resourced work environment conducive to creative output and team interaction, which is ideal for roles that require close coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for relevant experience and skills.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, showcasing key campaign case studies and explaining their design process, strategic thinking, and impact. This will be followed by an interview to assess skills, cultural fit, and experience.

• Stakeholder Interviews: Meetings with key stakeholders from Creative, Marketing, and potentially retail teams to evaluate collaboration capabilities and strategic alignment.

• Skills Assessment (Optional): A small design task or brief might be given to assess practical design skills and problem-solving abilities under timed conditions.

• Final Interview: Discussion with senior leadership to confirm fit and discuss terms.

Portfolio Review Tips:

• Showcase Campaign Ownership: Clearly articulate your role and contribution to each campaign, highlighting leadership and strategic decision-making.

• Demonstrate Brand Understanding: Illustrate how you've applied and evolved brand guidelines, showing a deep understanding of visual systems and consistency.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the commercial success or effectiveness of your designs.

• Tell a Story: Structure your portfolio presentations to tell a compelling narrative about each project, from brief to outcome.

• Highlight Collaboration: Be prepared to discuss how you worked with other teams and managed stakeholder feedback.

Challenge Preparation:

• Understand the Brand: Research Country Road's current campaigns, visual identity, target audience, and market positioning thoroughly.

• Prepare for Brand Adaptation: Be ready to discuss how you would approach designing for a specific campaign or adapting existing assets for new platforms.

• Articulate Design Rationale: Practice explaining the "why" behind your design choices, linking them to brand strategy and commercial objectives.

• Consider Mentorship: Prepare examples of how you have guided or mentored junior designers.

📝 Enhancement Note: The interview process for a senior creative role heavily emphasizes portfolio review and the ability to articulate strategic thinking behind design. Candidates should be prepared to demonstrate not just creative skill but also an understanding of brand management, campaign effectiveness, and collaborative teamwork, mirroring the analytical and strategic demands of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design work. Proficiency required in:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • InDesign: For layout design, print collateral, and brand guideline documents.

• Adobe After Effects (Preferred): For motion graphics, animations, and dynamic digital assets.

• Figma/Sketch (Potentially): Increasingly used for digital design collaboration, prototyping, and UI/UX elements, though Adobe is primary for this role.

Analytics & Reporting:

• Google Analytics (Familiarity): Understanding how website traffic and user behavior data can inform design decisions.

• Social Media Analytics Platforms (Familiarity): Awareness of engagement metrics (likes, shares, comments, reach) on platforms like Instagram, Facebook, etc., to gauge creative performance.

• Internal Reporting Tools: May use company-specific tools for campaign performance tracking, but a general understanding of data interpretation is key.

CRM & Automation:

• Marketing Automation Platforms (e.g., Mailchimp, HubSpot - Awareness): Understanding how design assets integrate into email marketing campaigns and automated workflows.

• Project Management Software (e.g., Asana, Trello, Monday.com): Essential for managing multiple projects, deadlines, and team collaboration.

📝 Enhancement Note: While this is a design role, proficiency with Adobe Creative Suite is foundational. Awareness of analytics and project management tools is crucial for a senior role that contributes to GTM strategy, as it demonstrates an understanding of how creative impacts performance and requires efficient workflow management.

👥 Team Culture & Values

Operations Values:

• Courageously Curious: Embracing new ideas, exploring innovative design approaches, and staying ahead of creative and cultural trends.

• Driven by Purpose: Aligning design work with the company's mission, sustainability goals, and community impact, ensuring creative efforts contribute meaningfully.

• One Team Collaboration: Fostering strong working relationships and seamless collaboration with marketing, copywriting, and other creative/business units to achieve unified brand messaging and campaign success.

• Efficiency & Excellence: Maintaining high standards of craft and attention to detail while working efficiently to meet deadlines and deliver polished, commercially effective creative solutions.

Collaboration Style:

• Integrated Creative Process: Working closely with marketing strategists and copywriters from the outset of campaigns to ensure a holistic and integrated approach to brand communication.

• Feedback & Iteration: Open to receiving and providing constructive feedback within the creative team and with stakeholders, fostering a culture of continuous improvement and refinement of design work.

• Knowledge Sharing: Actively participating in team discussions, sharing insights on design trends and best practices, and contributing to the collective growth of the design function.

📝 Enhancement Note: The company's stated values ("One Team," "Courageously Curious," "Driven by Purpose") directly inform the expected team culture. For a Senior Graphic Designer, this means a proactive, collaborative, and purpose-driven approach to design, with a strong emphasis on achieving business objectives through creative excellence and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining the established visual identity of a well-loved brand while introducing fresh, culturally relevant creative ideas can be a delicate balance.

• Pace of Retail & Fashion: The fast-paced nature of the retail and fashion industry requires quick turnarounds on creative assets for campaigns and seasonal changes.

• Cross-Channel Integration: Ensuring seamless and consistent brand messaging across diverse platforms (digital, social, print, retail) requires meticulous attention to detail and strategic thinking.

• Mentorship Demands: Effectively guiding and developing junior designers while managing personal workload requires strong leadership and time management skills.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to deepen skills in areas like motion graphics, digital prototyping, or advanced branding strategies.

• Industry Trend Immersion: Staying abreast of the latest design, fashion, and cultural trends through industry events, publications, and internal trend forecasting.

• Leadership Development: Gaining experience in managing projects, mentoring junior talent, and potentially leading creative initiatives, preparing for future leadership roles.

• Cross-Functional Acumen: Developing a deeper understanding of marketing strategy, retail operations, and GTM planning through close collaboration.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of the role, requiring adaptability and strategic problem-solving. The growth opportunities are well-defined, offering clear pathways for professional development within the creative field and beyond, into leadership and strategic GTM functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a major brand campaign from concept to execution. What was your process, and what were the key learnings?" (Focus on process, strategy, and outcomes.)

• "How do you ensure brand consistency across multiple channels, especially when working with different media types (digital, print, retail)?" (Assess understanding of brand systems and attention to detail.)

Company & Culture Questions:

• "What do you admire about the Country Road brand and its visual identity?" (Assess research and genuine interest.)

• "How would you contribute to a 'Courageously Curious' and 'One Team' culture within the creative department?" (Evaluate cultural fit and collaborative potential.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the brief, your role, the creative strategy, the execution (showcasing diverse assets), and the results (metrics or qualitative feedback).

• Highlight Commercial Impact: Emphasize how your design decisions contributed to business objectives, such as engagement, conversion, or brand perception.

• Demonstrate Process: Be ready to walk through your thought process, explaining the rationale behind key design choices and how you navigated challenges.

• Showcase Mentorship: If applicable, prepare an example of how you have guided or mentored a junior designer.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating strategic thinking, commercial awareness, and strong collaboration skills, in addition to creative expertise. Candidates should be ready to articulate their contributions in terms of business impact and cultural alignment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Country Road Group careers page.

• Portfolio Customization: Tailor your portfolio to highlight campaign execution, brand identity systems, and multi-channel design examples relevant to a lifestyle brand. Prioritize case studies that demonstrate commercial impact and your strategic approach.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency with Adobe Creative Suite, and specific achievements in brand campaign design and team mentorship. Use keywords such as "Brand Identity," "Campaign Execution," "Typography," "Layout Design," and "Graphic Systems."

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on clearly articulating your design rationale, process, and the commercial outcomes of your work. Be ready to discuss your approach to mentorship and cross-functional collaboration.

• Company Research: Thoroughly research Country Road Group, its brands, target audience, recent campaigns, and stated company values to demonstrate your understanding and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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