Senior Graphic Designer, Cape Town (all genders)

📍 Job Overview

Job Title: Senior Graphic Designer

Company: FRASER

Location: Cape Town, Western Cape, South Africa

Job Type: Permanent employee

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-13

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive digital transformation initiatives through compelling visual design for marketing, sales, and service campaigns.

• Develop and execute creative concepts that align with client briefs and brand guidelines, ensuring maximum impact and efficiency.

• Collaborate effectively with cross-functional teams, including creative, strategy, and project management, to deliver integrated campaigns.

• Manage the end-to-end campaign production and rollout process, ensuring high-quality execution across various digital platforms.

• Contribute to the agency's data-driven and trend-focused approach to communication and digital product innovation.

📝 Enhancement Note: While the core role is Graphic Design, the emphasis on "digital transformation in marketing, sales, and service," "data, strategy, creativity, and technology," and "trend-driven communication and digital product innovation" strongly positions this role within a GTM (Go-To-Market) operations context. The Senior Graphic Designer will be instrumental in translating strategic GTM objectives into visually impactful campaigns that drive engagement and conversions.

📈 Primary Responsibilities

• Create high-quality visual designs for digital marketing campaigns, social media content, web assets, and other digital media platforms.

• Develop innovative and effective creative concepts that directly address client briefs, brand objectives, and strategic marketing goals.

• Collaborate closely with creative directors, strategists, account managers, and project managers to ensure cohesive campaign execution.

• Lead and manage the entire campaign production lifecycle, from initial concept and design adaptation to final rollout and quality assurance.

• Conduct quality gate oversight for all design deliverables, ensuring adherence to brand standards, technical specifications, and creative excellence.

• Manage a diverse project pipeline in a fast-paced agency environment, prioritizing tasks and meeting multiple deadlines effectively.

• Present design ideas, concepts, and campaign outcomes clearly and persuasively to internal stakeholders and external clients.

• Drive campaign rollout strategies, ensuring successful implementation and adaptation across various channels, going beyond basic post-production.

📝 Enhancement Note: The responsibilities highlight a significant focus on campaign production and rollout, moving beyond mere design execution. This suggests the need for understanding campaign mechanics, deployment strategies, and performance feedback loops, which are critical in GTM operations. The "Quality gate oversight" and "Lead campaign production & adaptation" responsibilities point to a role that ensures operational efficiency and brand consistency in campaign execution.

🎓 Skills & Qualifications

Education:

• Degree or diploma in Graphic Design, Visual Communication, or a closely related field.

• Additional design or digital certifications are considered advantageous and demonstrate a commitment to continuous learning within the design and digital marketing landscape. Experience:

• A minimum of 5 years of professional experience in graphic design, with a strong preference for candidates who have worked within a digital agency environment.

• Demonstrated experience at an entry-level Creative Director (CD) capacity is highly valued, indicating leadership potential and strategic design thinking.

• Exceptional experience in campaign production and adaptation is a mandatory requirement, showcasing the ability to scale creative assets efficiently.

• Proven track record of successful campaign rollout experience, extending beyond simple post-production to encompass strategic implementation and channel adaptation. Required Skills:

• Graphic Design Expertise: Advanced proficiency in creating visually compelling designs for diverse digital and marketing applications.

• Adobe Creative Suite Proficiency: Expert command of Photoshop, Illustrator, and InDesign for design creation, manipulation, and layout.

• Campaign Production & Rollout: Deep understanding and practical experience in managing the end-to-end process of producing and deploying marketing campaigns across multiple channels.

• Digital Design & Social Media: Solid grasp of design principles for digital platforms, including web, mobile, and social media content creation and optimization.

• Creative & Conceptual Thinking: Ability to generate innovative ideas, develop unique visual concepts, and translate strategic objectives into impactful design solutions.

• Project Management: Proven ability to manage multiple design projects concurrently, prioritize tasks, and adhere to strict deadlines in a dynamic agency setting.

• Communication & Teamwork: Excellent verbal and written communication skills for presenting ideas, collaborating with teams, and interacting with clients.

• Attention to Detail: Meticulous approach to design work, ensuring accuracy, consistency, and adherence to brand guidelines and quality standards.

Preferred Skills:

• Visual Communication: Strong ability to convey messages and emotions effectively through visual elements.

• Leadership/Mentorship: Experience in guiding junior designers or contributing to creative strategy at a higher level.

• Cross-functional Collaboration: Experience working seamlessly with strategy, marketing, and technology teams.

• Client Presentation: Proven ability to present creative concepts and campaign strategies to clients with confidence and clarity.

📝 Enhancement Note: The "Entry level CD experience" and "Exceptional experience in campaign production & adaptation" requirements suggest a role that is not just about execution but also about strategic input and process leadership within the creative department. This implies a need for candidates who can think about the broader impact of design on GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of professional graphic design work, with a significant emphasis on digital and integrated marketing campaigns.

• Include detailed case studies demonstrating expertise in campaign production and adaptation, highlighting the scalability and efficiency of your design processes.

• Present examples of successful campaign rollout strategies, illustrating how your design work was implemented across various channels and contributed to campaign objectives.

• Feature work that exemplifies strong conceptual thinking and creative problem-solving, illustrating your ability to translate client briefs into impactful visual narratives.

• Highlight projects that demonstrate proficiency in Adobe Creative Suite and an understanding of digital design best practices for social media, web, and other digital platforms. Process Documentation:

• Demonstrate an understanding of workflow design and optimization within a creative agency context, particularly for campaign production.

• Provide evidence of your approach to implementation and automation in design processes, where applicable, to enhance efficiency and consistency.

• Illustrate how you measure and analyze the performance of your design work, especially concerning campaign effectiveness and client satisfaction.

📝 Enhancement Note: The emphasis on "campaign production & adaptation" and "campaign rollout experience" strongly suggests that the portfolio should not just be a collection of visually appealing work but should also demonstrate the candidate's ability to manage complex production workflows and execute campaigns strategically. This aligns with the operational aspects of GTM.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in a major South African city like Cape Town, and considering the agency's international presence and client base, a competitive annual salary range is estimated to be between ZAR 450,000 and ZAR 700,000. This estimate accounts for the required experience level, the specific skills in campaign production and rollout, and the agency's positioning as a next-generation entity working with blue-chip clients.

Benefits:

• Competitive Salary: A compensation package designed to attract and retain top talent in the creative industry.

• Collaborative Environment: Work within a supportive and dynamic team of experienced professionals, fostering knowledge sharing and mutual growth.

• Workation Opportunities: The chance to work remotely from European countries or South Africa, offering flexibility and an international experience.

• International Environment: Exposure to diverse cultures, clients, and projects, enriching professional development and global perspective.

• Mentorship and Growth: Opportunities to work alongside seasoned professionals and shape the agency's future, with potential for career advancement.

• Flat Hierarchy: A transparent and participatory work culture that encourages input and fosters a sense of ownership.

Working Hours:

• Standard full-time hours, typically around 40 hours per week, with potential for flexibility given the hybrid work arrangement and international nature of the agency. The agency's focus on results and efficiency suggests a performance-oriented work culture.

📝 Enhancement Note: The salary estimate is based on research of Senior Graphic Designer roles in Cape Town, South Africa, taking into account the specified experience level (5-10 years) and the agency's positioning. The benefits are directly extracted from the provided text and highlighted for their relevance to operations professionals seeking a supportive and growth-oriented environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation, Marketing, Sales, Service, Creative Services, Technology. FRASER operates at the intersection of cutting-edge creativity and data-driven strategy, positioning itself as a leader in helping companies navigate the complexities of the digital landscape. Their focus on "trend-driven communication and digital product innovation" places them at the forefront of evolving market demands.

Company Size: FRASER is described as a "next-generation agency" with offices in multiple international locations (Berlin, Zurich, Cape Town). While the exact employee count isn't specified, the presence of multiple offices and a diverse client roster suggests a medium to large-sized agency capable of handling significant projects. The mention of "flat hierarchy" and "working with fantastic colleagues" indicates a culture that values collaboration and individual contribution.

Founded: The founding date is not explicitly stated, but the description emphasizes FRASER as a "next-generation agency" and an "independent, owner-led creative agency." This implies a modern, agile, and forward-thinking organization that was likely established to address current market needs for integrated digital solutions.

Team Structure:

• Operations Team Aspect 1: The creative team is likely structured with a clear hierarchy, including Senior Graphic Designers, Creative Directors, Art Directors, and potentially specialists in digital content or campaign production.

• Operations Team Aspect 2: Reporting likely flows from Senior Designers to Creative Directors or Heads of Design, with project-specific reporting lines to Project Managers and Account Managers.

• Operations Team Aspect 3: Cross-functional collaboration is a core aspect, with designers working closely with strategy teams, digital marketing specialists, technology experts, and client-facing account teams to ensure integrated GTM strategies are visually executed.

Methodology:

• Operations Process 1: FRASER employs a "data-driven mindset" combined with "award-winning creativity" to "unlock the potential of trend-driven communication and digital product innovation for maximum impact and efficiency." This suggests a methodology that leverages data insights to inform creative strategy and execution.

• Operations Process 2: The agency focuses on "integrated thinking, not disconnected deliverables," covering the "full funnel: creative strategy, brand, campaign, content, and performance marketing." This indicates a holistic approach to campaign planning and execution.

• Operations Process 3: Their approach emphasizes "momentum over convenience" and "courage over comfort," suggesting an agile and proactive methodology that embraces innovation and challenges the status quo.

Company Website: www.frasertheagency.com

📝 Enhancement Note: The company's description as a "next-generation agency" focused on "digital transformation" and "trend-driven communication" implies a fast-paced, innovative environment. For a Senior Graphic Designer, this means being adaptable, forward-thinking, and capable of contributing to GTM strategies that leverage current trends and technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position. It requires a significant degree of autonomy, proven expertise (5+ years), and leadership potential (entry-level CD experience). The responsibilities extend beyond basic design tasks to include campaign production leadership, quality gate oversight, and client interaction, signifying a role that contributes strategically to GTM execution.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or Head of Design. They will also work closely with Project Managers, Account Managers, and Strategy Leads, forming part of a cross-functional team dedicated to client success and campaign delivery. This structure allows for both creative mentorship and operational project alignment.

Operations Impact: The Senior Graphic Designer's impact on GTM operations is substantial. By creating high-quality visual designs and leading campaign production, they directly influence customer engagement, brand perception, and conversion rates. Their ability to translate data-driven insights into compelling visuals ensures that GTM campaigns are not only aesthetically pleasing but also strategically effective in achieving business objectives. Their work is crucial for communicating value propositions and driving demand.

Growth Opportunities:

• Operations Skill Advancement: Potential to develop expertise in campaign strategy, digital product innovation, and data-informed creative decision-making, transitioning towards a Creative Director or Senior Art Director role.

• Leadership Development: Opportunities to mentor junior designers, lead creative teams on specific projects, and gain experience in client management and strategic creative direction.

• Cross-functional Specialization: Possibility to deepen understanding of performance marketing, content strategy, or brand strategy by working closely with specialized teams, broadening their GTM operational skillset.

• Agency Influence: As the agency values shaping its future, there's an opportunity to contribute to process improvements, new service offerings, and agency culture.

📝 Enhancement Note: The role's seniority and emphasis on campaign production/rollout suggest significant growth potential. Candidates can expect to hone their skills in areas directly impacting GTM success, such as campaign scalability, channel optimization, and data-driven creative strategy, paving the way for leadership roles within the agency or broader GTM leadership positions.

🌐 Work Environment

Office Type: The agency operates with a hybrid work model, indicating a blend of in-office collaboration and remote work flexibility. The Cape Town office is located at "Main Rd 203 Rockaways 225," suggesting a modern workspace designed to foster creativity and collaboration.

Office Location(s): The primary office for this role is in Cape Town, South Africa. FRASER also has offices in Berlin and Zurich, highlighting an international and diverse working environment. The Cape Town location is in a well-established area, likely offering good accessibility.

Workspace Context:

• Collaborative Environment: The workspace is designed to encourage interaction and idea exchange among colleagues, essential for creative brainstorming and project alignment.

• Operations Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially project management and collaboration tools is expected to support efficient workflow.

• Operations Team Interaction: Regular opportunities for direct interaction with creative teams, project managers, strategists, and potentially client-facing personnel, facilitating seamless project execution and GTM strategy integration.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, with the hybrid arrangement allowing for flexibility. The agency's focus on "momentum over convenience" and "results" suggests a dynamic and potentially demanding schedule, but one that prioritizes impactful output.

📝 Enhancement Note: The hybrid model and international presence indicate a modern work environment that values flexibility and global collaboration. For a Senior Graphic Designer, this means adapting to different communication styles and project workflows, which is increasingly common in GTM operations that span multiple regions and teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements, particularly campaign production and rollout expertise.

• Portfolio Presentation: You will likely be asked to present your portfolio, focusing on key projects that demonstrate your ability to create high-impact visual designs, manage campaign production, and execute successful rollouts. Be prepared to discuss your creative process, problem-solving approach, and the results achieved.

• Skills Assessment: A practical design exercise or case study may be presented to evaluate your conceptual thinking, design execution, and proficiency with Adobe Creative Suite under time constraints. This will also assess your understanding of GTM campaign objectives.

• Team & Culture Fit: Interviews with potential team members and hiring managers to assess your communication skills, collaborative approach, and alignment with FRASER's agency culture and values.

• Final Interview: A discussion with senior leadership to finalize the offer, potentially focusing on your strategic contributions and leadership potential.

Portfolio Review Tips:

• Highlight Campaign Production & Rollout: Dedicate specific sections or case studies to projects where you led or significantly contributed to the production and rollout of marketing campaigns. Detail your role, the challenges faced, the solutions implemented, and the outcomes.

• Showcase Conceptual Strength: Include projects that demonstrate strong creative thinking and the ability to develop unique concepts that align with client briefs and brand guidelines.

• Quantify Results: Whenever possible, include metrics and data that illustrate the impact of your designs on campaign performance (e.g., engagement rates, conversion improvements, brand awareness). Focus on how your visuals supported GTM goals.

• Demonstrate Tool Proficiency: Ensure your portfolio implicitly or explicitly shows your mastery of Adobe Creative Suite and any other relevant design or production tools.

• Tailor to FRASER: Research FRASER's client roster and recent campaigns. If possible, tailor your presentation to highlight work that resonates with their established style and industry focus.

Challenge Preparation:

• Understand GTM Context: Be prepared to discuss how design contributes to broader marketing and sales objectives. Think about how visual elements can drive leads, improve customer experience, and support sales enablement.

• Campaign Strategy: Familiarize yourself with common campaign structures, digital marketing channels, and social media best practices.

• Problem-Solving Scenarios: Practice articulating your design process for tackling complex briefs or overcoming production challenges, emphasizing efficiency and quality.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for evidence of campaign production and rollout capabilities, which are critical operational aspects of GTM. Be ready to discuss not just the "what" but the "how" and "why" behind your design decisions in the context of campaign success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all design and production tasks.

• Adobe After Effects (Likely): Given the focus on digital and social media campaigns, familiarity with motion graphics and video editing tools like After Effects is highly probable for dynamic content creation.

• Figma/Sketch (Potentially): For UI/UX design elements or collaborative design prototyping, proficiency in modern design tools like Figma or Sketch may be beneficial.

Analytics & Reporting:

• Google Analytics (Familiarity): Understanding how design impacts website traffic, user engagement, and conversion rates, even if not directly managing GA.

• Social Media Analytics Platforms: Awareness of analytics dashboards within platforms like Facebook, Instagram, LinkedIn, etc., to understand content performance.

• Reporting Dashboards (Conceptual): Understanding how design assets contribute to overall campaign reports and performance dashboards.

CRM & Automation:

• Marketing Automation Platforms (Conceptual Understanding): Familiarity with platforms like HubSpot, Marketo, or Pardot is beneficial to understand how visual assets are deployed within automated campaigns.

• Content Management Systems (CMS): Experience with CMS platforms like WordPress or similar for web content integration.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or Monday.com for managing project workflows, deadlines, and team collaboration.

📝 Enhancement Note: While the role is primarily design-focused, a strong understanding of the tools and technologies used in digital marketing and GTM operations (e.g., marketing automation, CMS, project management) will be a significant advantage. This demonstrates an awareness of how design integrates into the broader operational ecosystem.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value that drives the agency to push boundaries and deliver award-winning, trend-driven work. For designers, this means embracing new ideas and approaches.

• Data-Driven Strategy: A commitment to using data to inform creative decisions and measure impact, ensuring that design efforts are strategically aligned and effective.

• Collaboration & Transparency: A culture that encourages open communication, teamwork, and a flat hierarchy, fostering a participatory environment where contributions are valued.

• Impact & Efficiency: A focus on delivering work that produces tangible results for clients, emphasizing efficiency in production and strategic effectiveness in campaign rollout.

• Courage & Momentum: An ethos of taking calculated risks, embracing challenges, and maintaining forward progress rather than settling for comfort or convenience.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with strategists, account managers, and technology specialists to ensure that creative output supports holistic GTM strategies.

• Feedback & Iteration: A culture that encourages constructive feedback and iterative design processes to refine concepts and ensure optimal outcomes.

• Knowledge Sharing: An environment where team members share insights, best practices, and learnings to collectively enhance the agency's capabilities and client service.

📝 Enhancement Note: The emphasis on "data, strategy, creativity, and technology" and "trend-driven communication" indicates a culture that values a holistic, integrated approach to GTM. A Senior Graphic Designer here is expected to be more than just an executor; they are a strategic partner contributing to the overall success of client campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Client Demands: Effectively translating diverse client briefs and brand guidelines into innovative yet strategically sound designs that meet specific GTM objectives.

• Managing Fast-Paced Production Cycles: Thriving in a dynamic agency environment with multiple high-profile projects, requiring efficient time management and prioritization skills.

• Staying Ahead of Design Trends and Technology: Continuously adapting to evolving digital platforms, design tools, and communication trends to ensure creative output remains relevant and impactful.

• Ensuring Consistent Brand Messaging Across Channels: Maintaining brand integrity and quality across a wide range of digital touchpoints during complex campaign rollouts.

Learning & Development Opportunities:

• Advanced Campaign Strategy: Gaining deeper insights into GTM strategies, performance marketing, and the role of creative in driving business outcomes.

• Creative Leadership: Developing skills in leading creative teams, mentoring junior designers, and contributing to high-level creative direction.

• Cross-Disciplinary Expertise: Learning from specialists in data analytics, digital transformation, and technology to broaden understanding of integrated GTM solutions.

• International Exposure: Working on diverse projects for global brands and collaborating with international teams, enhancing adaptability and global market understanding.

📝 Enhancement Note: The challenges inherent in a senior creative role within a fast-paced agency, particularly concerning campaign execution and GTM integration, offer significant opportunities for professional development in strategic design and operational management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the production and rollout of a major marketing campaign. What were the key challenges, and how did your design work contribute to its success?" (Focus on process, problem-solving, and GTM impact).

• "How do you balance creative innovation with client briefs and brand guidelines, especially when working on GTM campaigns that need to drive specific business results?" (Highlight strategic thinking and client management).

• "Walk us through your process for adapting creative assets across multiple digital platforms for a single campaign. How do you ensure consistency and efficiency?" (Demonstrate understanding of campaign rollout operations). Company & Culture Questions:

• "What interests you about FRASER's approach to combining creativity with a data-driven mindset for digital transformation?" (Show research and alignment with their core values).

• "How do you envision contributing to a flat hierarchy and collaborative work culture within our creative team?" (Discuss teamwork and communication style).

• "How do you measure the success of your design work beyond aesthetics, particularly in relation to campaign goals?" (Emphasize impact and data-informed approach). Portfolio Presentation Strategy:

• Storytelling for Operations: Frame your portfolio pieces as case studies that detail the challenge, your strategic approach (including production and rollout), your creative solution, and the quantifiable results achieved. Connect your design decisions to GTM objectives.

• Highlight Campaign Rollout: Specifically showcase projects where you managed or played a key role in the extensive rollout of campaigns across various digital channels. Detail the complexities and your solutions.

• Demonstrate Efficiency: If possible, illustrate how your design process or asset adaptation strategies led to increased efficiency or scalability in campaign production.

• Engage and Discuss: Be prepared for interactive questions about your process, design choices, and how you would approach specific hypothetical scenarios relevant to FRASER's clients or GTM challenges.

📝 Enhancement Note: The interview process will likely assess your ability to think strategically about design's role in GTM, your process management skills for campaign production, and your adaptability to an innovative agency environment. Be ready to articulate the operational aspects of your creative work.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the FRASER careers page.

• Curate Your Portfolio for Operations: Ensure your portfolio prominently features projects demonstrating exceptional campaign production and rollout experience. Include case studies that detail your process, challenges overcome, and the impact of your designs on campaign objectives. Highlight your ability to adapt assets efficiently across multiple digital channels.

• Optimize Your Resume for GTM Impact: Tailor your resume to highlight keywords related to digital transformation, campaign execution, GTM strategy support, and your experience with key design tools. Quantify achievements wherever possible, focusing on contributions to campaign success rather than just design output.

• Prepare Your Presentation Strategy: Practice walking through your portfolio, focusing on storytelling that emphasizes your strategic thinking, problem-solving abilities, and operational contributions to campaign success. Be ready to discuss your role in production and rollout in detail.

• Research FRASER's GTM Approach: Understand their client portfolio, their emphasis on data, creativity, and technology, and their "full funnel" approach. Prepare to discuss how your design philosophy aligns with their agency mission and how you can contribute to their clients' GTM strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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