Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Shimano

Location: Caringbah, New South Wales, Australia

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-18

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end content creation for diverse marketing channels, including digital platforms and print collateral.

• Develop and execute visual assets that strengthen the online brand experience and drive user engagement.

• Ensure product design elements, such as packaging and labeling, align with the Shimano aesthetic and production specifications.

• Maintain brand consistency across all customer touchpoints, from in-store POS to digital asset packs.

• Collaborate with marketing teams to translate brand vision into impactful, high-quality design solutions.

📝 Enhancement Note: This role focuses on a Senior Graphic Designer position within a well-established company known for its precision engineering in cycling and fishing products. The emphasis on "end-to-end content creation," "product design," and "brand consistency" suggests a need for a designer who can manage projects from concept to completion and maintain a strong brand identity across various mediums. The mention of "UX best practices" and "e-commerce retailer websites" indicates a digital-first approach within a broader marketing strategy.

📈 Primary Responsibilities

• Conceptualize, design, and execute digital-ready creative assets for websites, EDMs, social media, banners, and product imagery.

• Apply UX best practices to enhance the online brand experience and user engagement.

• Design product elements including rod designs, packaging, labeling, and apparel, ensuring they reflect the Shimano aesthetic and meet production standards.

• Produce a wide range of print marketing collateral, such as flyers, point-of-sale materials, and dealer digital asset packs, ensuring brand consistency.

• Assist with photoshoot asset selection, editing, and organization, maintaining clear file management and accessible creative libraries.

• Manage branded website imagery on internal and e-commerce retailer sites, including banners, articles, and landing pages.

• Edit video and motion content for campaigns to bring the Shimano brand to life through dynamic visual storytelling.

• Simultaneously manage multiple creative projects, ensuring adherence to deadlines and budgets.

📝 Enhancement Note: The responsibilities highlight a blend of digital and print design, with a strong emphasis on product-specific design (rods, packaging) and e-commerce integration. The inclusion of video and motion content editing indicates a need for multimedia design skills beyond traditional graphic design. Project and budget management are key senior-level responsibilities here.

🎓 Skills & Qualifications

Education: Tertiary or College Design qualification (e.g., Bachelor's degree in Graphic Design, Visual Arts, or related field).

Experience: Minimum 5-10 years of broad experience in graphic design, with a proven track record in digital and print mediums.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Photoshop, Illustrator, Premier Pro, InDesign, After Effects.

• Strong experience in digital design, including EDMs and campaign execution across various online platforms.

• Demonstrated expertise in typography, layout design, and visual branding principles.

• Proven ability to manage multiple creative projects simultaneously, meeting deadlines and budget constraints.

• A proactive attitude, a passion for design, and a keen eye for detail and brand aesthetics.

Preferred Skills:

• Photography expertise, including asset selection, editing, and organization.

• Prior exposure or strong interest in the fishing industry.

• Experience in motion graphics and video editing for marketing campaigns.

• Understanding of UX best practices and their application in digital design.

📝 Enhancement Note: The requirement for advanced proficiency in multiple Adobe Suite applications, including video and motion graphics software, points to a need for a versatile designer. The emphasis on a strong portfolio is critical, as is a proactive attitude and a passion for the brand. Industry-specific experience is a plus, but not a strict requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end content creation capabilities across both digital and print media.

• Case studies showcasing the execution of creative assets for websites, EDMs, social media, and product packaging.

• Examples of how UX best practices were applied to enhance online brand experience and user engagement.

• Visual documentation of product design elements (e.g., packaging, labeling) that reflect brand aesthetic and production specifications.

Process Documentation:

• Showcase experience in managing the entire design lifecycle, from concept ideation to final asset delivery.

• Illustrate workflow for asset selection, editing, and organization, emphasizing file management standards.

• Provide examples of how creative projects were managed simultaneously, detailing deadline and budget adherence.

• Demonstrate proficiency in translating brand vision and creative direction into high-quality design solutions.

📝 Enhancement Note: The portfolio is paramount for this role, requiring detailed examples of work that spans digital, print, and product design. Candidates should be prepared to showcase not just finished assets but also the process behind them, including project management and brand adherence.

💵 Compensation & Benefits

Salary Range: Based on Shimano's established reputation, the Senior Graphic Designer role, and the Australian market for experienced professionals in Sydney/New South Wales, a competitive salary range is estimated between AUD $90,000 - $130,000 annually. This estimate accounts for the required experience level (5-10 years), advanced technical skills, and the cost of living in the Sydney metropolitan area.

Benefits:

• Competitive Salary

• 17.5% Annual Leave Loading

• Potential for discretionary annual performance-based bonus

• Company Paid Parental Leave after 12 months of service

• Access to staff discounts after serving an eligibility period

• Access to Group Salary Continuance and Group Life Insurance (eligibility criteria apply)

• Confidential support via Employee Assistance Program (EAP)

Working Hours: Monday – Friday, 8:24 AM to 4:30 PM (37.5 hours per week).

📝 Enhancement Note: The salary estimate is based on market research for Senior Graphic Designer roles in New South Wales, Australia, considering factors like experience, required technical skills (advanced Adobe Suite), and industry benchmarks for companies like Shimano. The provided benefits are comprehensive and typical for a large, established organization. The working hours are clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation, specifically Fishing and Cycling equipment manufacturing and distribution. Shimano is a global leader known for its commitment to quality, innovation, and precision engineering.

Company Size: Shimano Australia operates as part of a large, international corporation. The specific size of the Australian division isn't detailed, but the presence of a head office suggests a significant operational footprint. This implies a structured environment with established processes and opportunities for cross-functional collaboration.

Founded: Shimano was founded over 100 years ago, indicating a long-standing history of stability, expertise, and market leadership. This heritage suggests a culture that values tradition, quality, and continuous improvement.

Team Structure:

• The Senior Graphic Designer will be a key creative force within the Marketing team.

• This role reports into a Marketing Manager or equivalent, working closely with marketing specialists, product managers, and potentially sales teams.

Methodology:

• Data analysis and insights: While not a primary data analysis role, design decisions should be informed by marketing objectives and potentially user engagement data from digital platforms.

• Workflow planning and optimization: Managing multiple projects requires efficient workflow planning, prioritization, and execution.

• Automation and efficiency: Leveraging design software features and efficient processes to streamline content creation and asset management.

Company Website: https://shimano.com/ (Global site, Australia-specific information may be found via the provided jobs portal)

📝 Enhancement Note: The company culture is likely rooted in precision, quality, and innovation, reflecting its product heritage. As a Senior Designer, you'll be expected to contribute to this culture by producing high-quality work and collaborating effectively within a structured marketing team. The company's long history suggests a stable and established corporate environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer position, indicating a mid-to-senior level role. It requires a high degree of autonomy, advanced technical skills, and the ability to manage projects independently. The role is positioned as a "key creative force," suggesting significant responsibility and influence within the marketing department.

Reporting Structure: The Senior Graphic Designer reports to a Marketing Manager or equivalent. This structure provides a clear line of management while allowing for significant creative input and project ownership.

Operations Impact: The role directly impacts the brand's visual communication, customer engagement, and product appeal. High-quality design solutions are crucial for translating the brand vision, maintaining consistency, and driving business objectives, particularly in e-commerce and point-of-sale initiatives.

Growth Opportunities:

• Skill Advancement: Deepen expertise in digital design, video editing, motion graphics, and potentially UX/UI principles. Opportunity to explore specialized areas within graphic design.

• Leadership Potential: With proven performance, potential to mentor junior designers, lead creative projects, or transition into a Creative Lead or Art Director role within the marketing team or broader organization.

• Industry Exposure: Gain extensive experience within the highly competitive and dynamic outdoor lifestyle industry, working with a globally recognized brand.

📝 Enhancement Note: As a senior role, growth opportunities lean towards specialization, leadership within creative projects, and potentially broader influence on brand strategy. The company's global presence might offer avenues for international exposure or collaboration in the long term.

🌐 Work Environment

Office Type: The role is based at the Shimano Australia Head Office in Caringbah, New South Wales. This suggests a professional, dedicated office environment.

Office Location(s): Caringbah, New South Wales, Australia (Postal Code 2229). This location is in the Sutherland Shire, a well-established business and residential area in Sydney.

Workspace Context:

• Collaborative Environment: The designer will work closely with the marketing team, implying a collaborative workspace where ideas are shared and feedback is exchanged.

• Tools & Technology: Access to industry-standard design software (Adobe Suite) and relevant hardware will be provided. The environment likely supports efficient digital and print production workflows.

• Team Interaction: Opportunities for direct interaction with marketing professionals, product teams, and potentially management to ensure design alignment with business objectives.

Work Schedule: A standard Monday to Friday work week, from 8:24 AM to 4:30 PM, providing a predictable schedule with clear working hours.

📝 Enhancement Note: The on-site nature of the role in a dedicated head office environment suggests a professional and structured workplace. Candidates should expect a collaborative team setting within a typical corporate office structure, conducive to focused design work and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and experience alignment.

• Portfolio Review & Skills Assessment: A dedicated session to walk through the portfolio, discuss design choices, and potentially assess proficiency in Adobe Suite through practical exercises or scenario-based questions.

• Behavioral & Situational Interviews: Questions focused on problem-solving, project management, collaboration, and how the candidate handles creative challenges and feedback.

• Team/Manager Interview: Assessment of cultural fit, understanding of the brand, and alignment with the marketing team's objectives.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the requirements of this role, showcasing diversity in digital, print, and product design.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions implemented, and the impact (if measurable). Use the STAR method (Situation, Task, Action, Result).

• Highlight Brand Consistency: Emphasize how you maintained brand guidelines and translated brand vision across different assets.

• Showcase Technical Proficiency: Be ready to discuss your specific techniques and tools used within the Adobe Suite.

• Include Digital & Print Examples: Ensure a balance, with a strong emphasis on digital assets as per the job description.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a concept for a new product launch or marketing campaign, or refining existing assets.

• Focus on demonstrating your understanding of the Shimano brand, target audience, and core marketing objectives.

• Practice articulating your design rationale clearly and concisely, especially under time pressure.

📝 Enhancement Note: The interview process is expected to be thorough, with a strong emphasis on the candidate's portfolio and practical design skills. Applicants should prepare to discuss their creative process, problem-solving abilities, and how they align with Shimano's brand values and marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects. These are the core tools for all design and video editing tasks.

• Content Management Systems (CMS): Experience with website content management systems (e.g., WordPress, Drupal, or similar) for updating imagery and digital assets.

• Digital Asset Management (DAM) Systems: Familiarity with DAM systems for organizing, storing, and retrieving creative assets efficiently.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of web analytics (e.g., Google Analytics) to inform design decisions for digital platforms based on user behavior and engagement metrics.

• Reporting Dashboards: Experience with or ability to interpret reports from marketing dashboards that track the performance of visual content.

CRM & Automation:

• Email Marketing Platforms: Familiarity with platforms like Mailchimp, HubSpot, or similar for designing and deploying EDMs.

• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for managing creative projects, deadlines, and team collaboration.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The role also implies familiarity with digital platforms, content management, and project management tools, essential for efficient workflow and collaboration in a corporate marketing environment.

👥 Team Culture & Values

Operations Values:

• Precision & Quality: Aligned with Shimano's heritage, a strong emphasis on meticulous design execution, high-quality output, and attention to detail.

• Innovation: A drive to create fresh, engaging, and effective visual solutions that push creative boundaries while respecting brand integrity.

• Collaboration: A team-oriented approach, valuing open communication, constructive feedback, and shared ownership of marketing objectives.

• Customer Focus: Designs should resonate with the target audience (anglers, cyclists) and enhance their experience with the Shimano brand.

• Efficiency: Streamlining design processes, managing time effectively, and delivering assets within budget and deadlines.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, product specialists, and potentially sales teams to ensure design aligns with overall business and product strategies.

• Feedback and Iteration: Openness to receiving and providing constructive feedback to refine designs and achieve optimal results.

• Knowledge Sharing: Contributing to a team environment where best practices in design, digital trends, and brand management are shared.

📝 Enhancement Note: The culture is expected to be professional, driven by quality and innovation. Collaboration is key, with an emphasis on translating brand vision into tangible, effective design assets that meet business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Continuously creating fresh designs that adhere to established brand guidelines and appeal to diverse audiences.

• Managing Multiple Project Demands: Effectively prioritizing and delivering high-quality work across a range of projects with competing deadlines.

• Adapting to Evolving Digital Trends: Staying abreast of new digital design techniques, social media trends, and UX best practices to keep Shimano's online presence cutting-edge.

• Translating Technical Products Visually: Effectively communicating the features and benefits of technical fishing and cycling products through compelling design.

Learning & Development Opportunities:

• Advanced Digital & Multimedia Skills: Opportunities to further develop expertise in motion graphics, video editing, and interactive design.

• Industry Specialization: Deepen understanding of the fishing and cycling industries, enhancing the ability to create highly relevant and impactful creative.

• Brand Strategy Contribution: Potential to influence broader brand messaging and creative direction through strong design proposals and strategic thinking.

• Mentorship: Opportunity to mentor junior designers or contribute to the development of the creative team.

📝 Enhancement Note: The challenges are typical for a senior creative role in a dynamic market. Growth opportunities are focused on deepening specialized skills, gaining industry expertise, and potentially taking on more strategic or leadership responsibilities within the creative function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex product's features into compelling visual assets for both digital and print."

• "How do you ensure brand consistency across a wide range of marketing materials, from product packaging to social media graphics?"

Company & Culture Questions:

• "What excites you about Shimano as a brand and the outdoor lifestyle industry?"

• "How do you approach collaboration with marketing teams and stakeholders to ensure design alignment with business objectives?"

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your most relevant senior-level projects. For each, clearly state the objective, your role, the challenge, your creative solution, and the results.

• Visual Storytelling: Use your portfolio to visually narrate your process and showcase your skills. Highlight key design elements and rationale.

• Technical Discussion: Be prepared to discuss the specific software, techniques, and tools you used and why.

• Brand Alignment: Emphasize how your work aligns with or could enhance the Shimano brand identity.

📝 Enhancement Note: Interview questions will likely probe your strategic thinking, problem-solving skills, brand understanding, and collaborative abilities. The portfolio presentation is a critical component, requiring clear articulation of your creative process and impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Shimano Australia careers portal at https://shimanoaustralia.bamboohr.com/careers/.

• Customize Your Resume & Cover Letter: Tailor your resume to highlight experience in advanced graphic design, digital asset creation, product packaging, and video editing. Your cover letter should specifically address your suitability for this role, your passion for the Shimano brand, and your base salary expectations.

• Curate Your Portfolio: Select 5-8 of your strongest, most relevant projects. Ensure they showcase a range of skills including digital design (web, EDM, social), print collateral, and product packaging. Prepare to articulate your process and impact for each.

• Research Shimano: Understand their product lines (fishing, cycling), target audience, current marketing campaigns, and brand aesthetic. Familiarize yourself with their history and values.

• Prepare for the Design Challenge: Anticipate a potential design task related to product promotion or campaign creative. Practice articulating your design rationale clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.